Civic Intelligence

Visit Pensacola Inc

990 • Fiscal year 2014 • EIN 46-3684826

Sep 19, 2013 to Sep 30, 2014 • Filed on May 10, 2015

Organization Profilewww.Visitpensacola.com
1401 East Gregory St32502

(850) 434-7626

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

93rd percentile

0.81x

Higher debt load relative to assets than 93% of similar nonprofits.

2014 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2014

Liabilities / Revenue

45th percentile

0.15x

Higher debt load relative to revenue than 45% of similar nonprofits.

2014 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2014

Net Margin

50th percentile

3.4%

Higher net margin than 50% of similar nonprofits.

2014 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2014

Top Officer Pay

43rd percentile

$121,200

Higher top officer pay than 43% of similar nonprofits.

Top officer pay equals 3.0% of source-year revenue.

2014 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2014

Asset Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2014

Revenue Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2014

Balance Sheet
Liabilities / Assets93rd percentile

Assets

Flat

$717,946

Flat from 2014

Net Assets

Flat

$136,142

Flat from 2014

Liabilities

Flat

$581,804

Flat from 2014

Revenue And Expenses
Liabilities / Revenue45th percentileNet Margin50th percentile

Revenue

Flat

$4,003,175

Flat from 2014

Expenses

Flat

$3,867,033

Flat from 2014

Net Income

Flat

$136,142

Flat from 2014

Historical Trend

Balance Sheet Trend

Asset GrowthScore unavailable

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$4.0M$3.0M$2.0M$1.0M$0Assets 2014: $717,946Liabilities 2014: $581,804Net Assets 2014: $136,1422014Assets 2014: $717,946Liabilities 2014: $581,804Net Assets 2014: $136,1422014Assets 2015: $726,204Liabilities 2015: $418,364Net Assets 2015: $307,8402015Assets 2016: $1,126,006Liabilities 2016: $723,660Net Assets 2016: $402,3462016Assets 2017: $1,953,187Liabilities 2017: $1,448,683Net Assets 2017: $504,5042017Assets 2018: $1,485,170Liabilities 2018: $520,553Net Assets 2018: $964,6172018Assets 2019: $1,788,818Liabilities 2019: $637,208Net Assets 2019: $1,151,6102019Assets 2020: $1,881,427Liabilities 2020: $763,918Net Assets 2020: $1,117,5092020Assets 2021: $2,535,965Liabilities 2021: $1,245,532Net Assets 2021: $1,290,4332021Assets 2022: $2,855,357Liabilities 2022: $1,418,491Net Assets 2022: $1,436,8662022Assets 2023: $2,850,802Liabilities 2023: $1,161,400Net Assets 2023: $1,689,4022023Assets 2024: $3,662,399Liabilities 2024: $2,095,105Net Assets 2024: $1,567,2942024

Highlighted filing

2014

Assets$717,946
Liabilities$581,804
Net Assets$136,142
Open 2014 Filing

Operations Trend

Revenue GrowthScore unavailable

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$15M$10M$5.0M$0-$5.0MRevenue 2014: $4,003,175Expenses 2014: $3,867,033Net Income 2014: $136,1422014Revenue 2014: $4,003,175Expenses 2014: $3,867,033Net Income 2014: $136,1422014Revenue 2015: $4,962,464Expenses 2015: $4,790,766Net Income 2015: $171,6982015Revenue 2016: $7,394,287Expenses 2016: $7,299,781Net Income 2016: $94,5062016Revenue 2017: $8,253,669Expenses 2017: $8,151,511Net Income 2017: $102,1582017Revenue 2018: $9,193,567Expenses 2018: $8,733,454Net Income 2018: $460,1132018Revenue 2019: $9,329,680Expenses 2019: $9,142,687Net Income 2019: $186,9932019Revenue 2020: $6,628,617Expenses 2020: $6,662,718Net Income 2020: -$34,1012020Revenue 2021: $7,930,486Expenses 2021: $7,757,562Net Income 2021: $172,9242021Revenue 2022: $11,517,010Expenses 2022: $11,370,577Net Income 2022: $146,4332022Revenue 2023: $13,318,731Expenses 2023: $13,066,195Net Income 2023: $252,5362023Revenue 2024: $13,964,492Expenses 2024: $14,086,600Net Income 2024: -$122,1082024

Highlighted filing

2014

Revenue$4,003,175
Expenses$3,867,033
Net Income$136,142
Open 2014 Filing
Jump To
Filing Snapshot
Filing Period
Sep 19, 2013 to Sep 30, 2014
Signed
May 10, 2015
Return Version
2013v4.0
Gross Receipts
$4,003,175
Mission and Program Overview

Mission

To promote the common business interests of Escambia County, Florida's tourism industry, and to unify the private sector, visitor, tourism, meeting and convention interests of the various incorporated and unincorporated areas of Escambia County.

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable-$675,338-
Prepaid Expenses and Deferred Charges-$24,300-
Land, Buildings, and Equipment, Net-$14,279-
Inventories for Sale or Use-$4,029-
Total Assets$0$717,946▲ $717,946
Liabilities
Accounts Payable and Accrued Expenses-$359,524-
Other Liabilities-$197,073-
Deferred Revenue-$25,207-
Total Liabilities$0$581,804▲ $581,804
Net Assets / Fund Balance
Unrestricted Net Assets-$136,142-
Total Net Assets Fund Balance$0$136,142▲ $136,142
Total Liabilities and Net Assets / Fund Balance$0$717,946▲ $717,946

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$14,279$286-
Compensation and Service Providers
Top Officer Pay43rd percentile

Employees

NameTitleFull / Part TimeBaseTotal
Steve HayesPresidentFT$121,200$121,200

Board Members and Trustees

NameTitle
Robin ReshardChairman
Tosh BelsingerVice-chairman
Collier MerrillDirector
Dr Brendan KellyDirector
JT YoungDirector
Jason NicholsonDirector
John PanykoDirector
Lt Gen Duane ThiessenDirector
Monica ShermanDirector
Richard LamarSecretary
Ajit PatelTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$4,003,175
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
All Other Contributions
$3,924,342
Change in Net Assets
$136,142

Audited Revenue Reconciliation

Revenue per Audited Statements
$4,003,175
Revenue Not Reported on Form 990
$67,836
Total Revenue per Audited Statements
$4,071,011
Total Revenue per Form 990
$4,003,175
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$3,384,602
Salaries, Compensation, and Employee Benefits$482,431
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$2,576,828$20,062-$2,596,890
Other Salaries and Wages$186,799$131,408-$318,207
Current Officers, Directors, Trustees, and Key Employees$121,200--$121,200
Office Expenses$69,850$20,633-$90,483
Conferences and Meetings$52,877--$52,877
Travel$47,774$1,027-$48,801
Payroll Taxes$30,117$12,907-$43,024
All Other Expenses$18,229$15,158-$33,387
Other Expenses$23,042$7,681-$30,723
Insurance$8,478$8,238-$16,716
Fees for Services Other-$5,812-$5,812
Depreciation Depletion$286--$286
Occupancy$10--$10
Total Functional Expenses$3,625,128$241,905$0$3,867,033

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$3,934,869
Expenses per Audited Statements$3,867,033
Total Expenses per Form 990$3,867,033
Expenses Not Reported on Form 990$67,836
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Cash Deficit$197,073
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990 governing body review Part VI line 11

“Form 990 is made available for review upon request by any governing body member or officer.”

Conflict of interest policy compliance Part VI line 12C

“The Conflict of Interest policy is covered in the employee handbook under Business Ethics and Conduct. All employees have signed a document acknowledging that they have read and understand the policies covered. A specific conflict of interest policy related to board members is currently being developed for implementation.”

CEO executive director top management comp Part VI line 15A

“The oversight/compensation committee is responsible for the review and recommendation on the President's annual compensation. The committee has a variety of industry data including comparable positions, geographic location, cost of living and overall performance to assist in making their final recommendations.”

Governing documents etc available to public Part VI line 19

“The Organization's governing documents, conflict of interest policy, 990, and financial statements are made available to members and non-members upon request.”

Filing and Contact Details

Filer

EIN
46-3684826

Signing Officer

Name
Ajit Patel
Title
Treasurer
Phone
8504347626
Signed
2015-05-10
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Ajit Patel
Formed
2013
Legal Domicile
Fl
Voting Board Members
11
Independent Board Members
11
Employees
16

Preparer

Preparer
Jason Loeffler CPA
Phone
8505255663
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0true
IRS990/ReportProgramRelatedInvstInd0false
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt0136746
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt0136746
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IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft170Grp/CurrentTaxYearAmt03851864
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IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt03988610
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt03988610
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IRS990ScheduleD/DonatedServicesAndUseFcltsAmt067836
IRS990ScheduleD/DonatedServicesUseFcltsAmt067836
IRS990ScheduleD/EquipmentGrp/BookValueAmt014279
IRS990ScheduleD/EquipmentGrp/DepreciationAmt0286
IRS990ScheduleD/EquipmentGrp/InvestmentCostOrOtherBasisAmt014565
IRS990ScheduleD/ExpensesNotReportedAmt067836
IRS990ScheduleD/ExpensesSubtotalAmt03867033
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt0197073
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0Cash Deficit
IRS990ScheduleD/RevenueNotReportedAmt067836
IRS990ScheduleD/RevenueSubtotalAmt04003175
IRS990ScheduleD/TotalBookValueLandBuildingsAmt014279
IRS990ScheduleD/TotalExpensesPerForm990Amt03867033
IRS990ScheduleD/TotalLiabilityAmt0197073
IRS990ScheduleD/TotalRevenuePerForm990Amt04003175
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt04071011
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt03934869
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Form 990 is made available for review upon request by any governing body member or officer.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The Conflict of Interest policy is covered in the employee handbook under Business Ethics and Conduct. All employees have signed a document acknowledging that they have read and understand the policies covered. A specific conflict of interest policy related to board members is currently being developed for implementation.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2The oversight/compensation committee is responsible for the review and recommendation on the President's annual compensation. The committee has a variety of industry data including comparable positions, geographic location, cost of living and overall performance to assist in making their final recommendations.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3The Organization's governing documents, conflict of interest policy, 990, and financial statements are made available to members and non-members upon request.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990 governing body review Part VI line 11
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Conflict of interest policy compliance Part VI line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2CEO executive director top management comp Part VI line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Governing documents etc available to public Part VI line 19
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TempOrPermanentEndowmentsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsEOYAmt0717946
IRS990/TotalAssetsGrp/BOYAmt00
IRS990/TotalAssetsGrp/EOYAmt0717946
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt04003175
IRS990/TotalEmployeeCnt016
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0241905
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt03625128
IRS990/TotalFunctionalExpensesGrp/TotalAmt03867033
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesEOYAmt0581804
IRS990/TotalLiabilitiesGrp/BOYAmt00
IRS990/TotalLiabilitiesGrp/EOYAmt0581804
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt00
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0136142
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt03625128
IRS990/TotalReportableCompFromOrgAmt0121200
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt00
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IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
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IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0717946
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/ManagementAndGeneralAmt01027
IRS990/TravelGrp/ProgramServicesAmt047774
IRS990/TravelGrp/TotalAmt048801
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UnrestrictedNetAssetsGrp/EOYAmt0136142
IRS990/UponRequestInd0X
IRS990/VotingMembersGoverningBodyCnt011
IRS990/VotingMembersIndependentCnt011
IRS990/WebsiteAddressTxt0www.Visitpensacola.com
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/BuildTS02016-03-07 17:11:31Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0Ajit Patel
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Treasurer
ReturnHeader/BusinessOfficerGrp/PhoneNum08504347626
ReturnHeader/BusinessOfficerGrp/SignatureDt02015-05-10
ReturnHeader/Filer/BusinessName/BusinessNameLine10Visit Pensacola Inc
ReturnHeader/Filer/BusinessNameControlTxt0VISI
ReturnHeader/Filer/EIN0463684826
ReturnHeader/Filer/USAddress/AddressLine101401 East Gregory St
ReturnHeader/Filer/USAddress/City0Pensacola
ReturnHeader/Filer/USAddress/State0FL
ReturnHeader/Filer/USAddress/ZIPCode032502
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0461416272
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine10Jason R Loeffler CPA PA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine101906 West Garden Street
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/City0Pensacola
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/State0FL
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCode032502
ReturnHeader/PreparerPersonGrp/PhoneNum08505255663
ReturnHeader/PreparerPersonGrp/PreparationDt02015-05-14
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Jason Loeffler CPA
ReturnHeader/ReturnTs02015-05-14T17:56:16-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02013-09-19
ReturnHeader/TaxPeriodEndDt02014-09-30
ReturnHeader/TaxYr02013

Document Assets

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Filings

Displayed year

2014 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$717,946
Liabilities
$581,804
Net assets
$136,142
Revenue
$4,003,175
Expenses
$3,867,033
Net income
$136,142
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.66$2.10$1.57$14.0$14.1$0.12
2023Summary only. Only limited summary data is available for this year.$2.85$1.16$1.69$13.3$13.1$0.25
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.86$1.42$1.44$11.5$11.4$0.15
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.54$1.25$1.29$7.93$7.76$0.17
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.88$0.76$1.12$6.63$6.66$0.03
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.79$0.64$1.15$9.33$9.14$0.19
2018Summary only. Only limited summary data is available for this year.$1.49$0.52$0.96$9.19$8.73$0.46
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.95$1.45$0.50$8.25$8.15$0.10
2016Summary only. Only limited summary data is available for this year.$1.13$0.72$0.40$7.39$7.30$0.09
2015Detailed filing. Detailed filing data is available for this year.$0.73$0.42$0.31$4.96$4.79$0.17
2014Detailed filing. Detailed filing data is available for this year.$0.72$0.58$0.14$4.00$3.87$0.14
2014Summary only. Only limited summary data is available for this year.$0.72$0.58$0.14$4.00$3.87$0.14