Civic Intelligence

Creativefuture Inc

990 • Fiscal year 2019 • EIN 45-1647569

Jan 01, 2019 to Dec 31, 2019 • Filed on Nov 13, 2020

5670 Wilshire Blvd Suite 1650Los Angeles, CA 90036

(323) 591-3012

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

82nd percentile

0.46x

Higher debt load relative to assets than 82% of similar nonprofits.

2019 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2019

Liabilities / Revenue

63rd percentile

0.26x

Higher debt load relative to revenue than 63% of similar nonprofits.

2019 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2019

Net Margin

49th percentile

3.6%

Higher net margin than 49% of similar nonprofits.

2019 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2019

Top Officer Pay

99th percentile

$762,469

Higher top officer pay than 99% of similar nonprofits.

Top officer pay equals 27.2% of source-year revenue.

2019 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2019

Asset Growth

87th percentile

26%

Faster asset growth than 87% of similar nonprofits.

2019 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2018 to 2019

Revenue Growth

18th percentile

-6.7%

Faster revenue growth than 18% of similar nonprofits.

2019 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2018 to 2019

Assets

Up

$1,581,768

Up $323,455 (+26%) from 2018

Net Assets

Up

$850,149

Up $100,661 (+13%) from 2018

Liabilities

Up

$731,619

Up $222,794 (+44%) from 2018

Revenue

Down

$2,800,000

Down $200,000 (-6.7%) from 2018

Expenses

Down

$2,699,339

Down $153,014 (-5.4%) from 2018

Net Income

Down

$100,661

Down $46,986 (-32%) from 2018

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0M$2.0M$1.0M$0Assets 2013: $2,031,100Liabilities 2013: $2,031,100Net Assets 2013: $02013Assets 2014: $1,386,419Liabilities 2014: $1,386,419Net Assets 2014: $02014Assets 2015: $1,046,369Liabilities 2015: $1,046,369Net Assets 2015: $02015Assets 2016: $1,256,541Liabilities 2016: $672,160Net Assets 2016: $584,3812016Assets 2017: $943,545Liabilities 2017: $341,704Net Assets 2017: $601,8412017Assets 2018: $1,258,313Liabilities 2018: $508,825Net Assets 2018: $749,4882018Assets 2019: $1,581,768Liabilities 2019: $731,619Net Assets 2019: $850,1492019Assets 2020: $1,488,905Liabilities 2020: $488,319Net Assets 2020: $1,000,5862020Assets 2021: $1,231,755Liabilities 2021: $264,412Net Assets 2021: $967,3432021Assets 2022: $900,408Liabilities 2022: $354,354Net Assets 2022: $546,0542022Assets 2023: $634,185Liabilities 2023: $168,414Net Assets 2023: $465,7712023Assets 2024: $1,537,099Liabilities 2024: $967,757Net Assets 2024: $569,3422024

Highlighted filing

2019

Assets$1,581,768
Liabilities$731,619
Net Assets$850,149

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$4.0M$2.0M$0-$2.0MRevenue 2013: $1,939,170Expenses 2013: $1,939,170Net Income 2013: $02013Revenue 2014: $2,681,896Expenses 2014: $2,681,896Net Income 2014: $02014Revenue 2015: $3,780,281Expenses 2015: $3,780,281Net Income 2015: $02015Revenue 2016: $3,502,748Expenses 2016: $2,918,367Net Income 2016: $584,3812016Revenue 2017: $3,082,000Expenses 2017: $3,064,540Net Income 2017: $17,4602017Revenue 2018: $3,000,000Expenses 2018: $2,852,353Net Income 2018: $147,6472018Revenue 2019: $2,800,000Expenses 2019: $2,699,339Net Income 2019: $100,6612019Revenue 2020: $2,375,000Expenses 2020: $2,224,563Net Income 2020: $150,4372020Revenue 2021: $2,250,000Expenses 2021: $2,283,243Net Income 2021: -$33,2432021Revenue 2022: $2,475,000Expenses 2022: $2,896,289Net Income 2022: -$421,2892022Revenue 2023: $2,975,000Expenses 2023: $3,055,283Net Income 2023: -$80,2832023Revenue 2024: $2,964,902Expenses 2024: $2,861,332Net Income 2024: $103,5702024

Highlighted filing

2019

Revenue$2,800,000
Expenses$2,699,339
Net Income$100,661
Jump To
Filing Snapshot
Filing Period
Jan 1, 2019 to Dec 31, 2019
Signed
Nov 13, 2020
Return Version
2019v5.1
Gross Receipts
$2,800,000
Mission and Program Overview

Mission

CreativeFuture promotes the value of creativity in today's digital age. We embrace expanded audience access to content in ways that reward creativity and hard work. We are united in opposition to for-profit theft of creative works, which jeopardizes the rights of all creative individuals, puts jobs at risk, and undermines new business models and distribution platforms. Our mission is to empower the creative community to speak with one collective and powerful voice - advancing a positive, dynamic vision of a digital future that better serves audiences and artists alike.

CreativeFuture promotes the value of expanded digital access to legitimate content, and the fundamental right of creatives to determine how their works are distributed.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$1,101,263$1,410,722▲ $309,459
Land, Buildings, and Equipment, Net$84,731$83,718▼ $1,013
Prepaid Expenses and Deferred Charges$72,319$71,261▼ $1,058
Accounts Receivable$0$16,067▲ $16,067
Savings and Temporary Cash Investments$0$0→ $0
Other Notes and Loans Receivable, Net$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Investments in Publicly Traded Securities$0$0→ $0
Intangible Assets$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Total Assets$1,258,313$1,581,768▲ $323,455
Other Assets Total$0$0→ $0
Liabilities
Other Liabilities$96,908$610,965▲ $514,057
Accounts Payable and Accrued Expenses$411,917$120,654▼ $291,263
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Deferred Revenue$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$508,825$731,619▲ $222,794
Net Assets / Fund Balance
Net Assets With Donor Restrictions$0$0→ $0
Net Assets Without Donor Restrictions$0$0→ $0
Total Net Assets Fund Balance$749,488$850,149▲ $100,661
Total Liabilities and Net Assets / Fund Balance$1,258,313$1,581,768▲ $323,455

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$25,989$52,861$78,850
Other Land Buildings$49,931$23,993$73,924
Leasehold Improvements$7,798$10,732$15,830
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Ruth VitaleCEOFT$535,938$226,531$762,469
Brett WilliamsEVP, External Affairs & PublicFT$155,636$43,430$199,066
Cesar FishmanSVP, CommunicationsFT$120,417$8,103$128,520
Justin SandersSenior WriterFT$101,916$12,715$114,631
Laura PaigeDirector of OperationsFT$100,698$13,149$113,847

Board Members and Trustees

NameTitle
Alan BravermanDirector
Jean PrewittDirector
John RogovinDirector
Kimberley HarrisDirector
Leah WeilDirector
Rebecca PrenticeDirector
David EnglandFormer Treasurer, Thru 2015
Benjamin TakisSecretary
Suzanne NallTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Np Consulting INCFestival Sponsorship1250 EYE STREET NW SUITE 1003, Washington, DC 20005$100,000
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$2,800,000
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$100,661
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$1,573,294
Other Expenses$1,088,434
Grants and Similar Amounts Paid$37,611
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees---$762,469
Other Salaries and Wages---$614,039
Fees for Services Other---$308,672
Occupancy---$260,539
Other Employee Benefits---$107,259
Travel---$97,455
Information Technology---$87,535
Advertising---$84,984
Conferences and Meetings---$75,762
Payroll Taxes---$74,682
Office Expenses---$56,284
Grants to Domestic Orgs---$37,611
Insurance---$28,306
Fees for Services Accounting---$25,812
Fees for Services Management---$21,996
Depreciation Depletion---$21,378
Fees for Services Legal---$16,451
Pension Plan Contributions---$14,845
Other Expenses---$3,260
Total Functional Expenses$0$0$0$2,699,339
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
The Wrap News IncLos Angeles, CAN/aEvent Sponsorship$15,000
Slamdance IncLos Angeles, CAN/aFestival Sponsorship$12,124
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$0
Fundraising Gross Income$0
Gaming Direct Expenses$0
Gaming Gross Income$0
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Due to Mpa$535,388
Deferred Rent$69,525
Deferred Lease Incentives$6,052
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
CreativeFuture Inc
EIN
45-1647569
In Care Of
% SUZANNE NALL TREASURER
Phone
3235913012
Address
5670 Wilshire Blvd Suite 1650, Los Angeles, CA 90036

Signing Officer

Name
Ruth Vitale
Title
CEO
Phone
3235913001
Signed
2020-11-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Ruth Vitale
Formed
2011
Legal Domicile
CA
Voting Board Members
6
Independent Board Members
6
Employees
12
Volunteers
0

Preparer

Firm
Ernst & Young US Llp
Address
18101 VON KARMAN AVE SUITE 1700, IRVINE, CA 92612
Preparer
Kara Adams
Phone
9497942300
Supplemental Narrative

Additional Explanations

Voting Members Info

Members or Stockholders / Power to Elect or Appoint Form 990, Part VI, Questions 6 & 7a The Organization has 6 Member Companies. Each Company has one appointed representative that sits on the Board of Directors and is entitled to vote on behalf of the Member Company. Governance decisions Form 990, Part VI, Question 7b Since all members are represented on the board of directors, the membership has defacto approval of all actions of the governing board. Mailing Address of Persons to be contacted at a different address Form 990, Part VI, Question 9 1) ALAN BRAVERMAN - WALT DISNEY STUDIOS MOTION PICTURES 500 S. BUENA VISTA ST., BURBANK, CA 91521 2) REBECCA PRENTICE - PARAMOUNT/VIACOM INC. 5555 MELROSE AVE, REDSTONE 125, LOS ANGELES, CA 90038 3) KIMBERLEY HARRIS - NBC UNIVERSAL 30 ROCKEFELLER PLAZA 51ST FLOOR, NEW YORK, NY 10112 4) JEAN PREWITT - INTERNATIONAL FILM & TELEVISION ASSOCIATION 10850 WILSHIRE BLVD. 9TH FLOOR, LOS ANGELES, CA 90024 5) JOHN ROGOVIN - WARNER BROS. ENTERTAINMENT, INC. 4000 WARNER BLVD., BURBANK, CA 91522 6) LEAH WEIL - SONY PICTURES ENTERTAINMENT INC. 10202 WASHINGTON BLVD., CULVER CITY, CA 90232 7) BENJAMIN TAKIS - TAKIS NONPROFIT LAW PLLC 1900 L STREET NW, SUITE 504, WASHINGTON, DC 20036 Review Process of Form 990 Form 990, Part VI, Question 11b Form 990 is prepared internally and reviewed by our external tax advisors, who are paid preparers. The final return is reviewed with the Chief Executive Officer and Treasurer prior to filing. Conflict of Interest Policy Compliance Form 990, Part VI, Question 12c The Conflict of Interest policy mandates that directors and officers have a responsibility to disclose their interests that could give rise to financial conflicts of interest. These parties are surveyed annually to identify potential conflicts and ensure compliance with the organization's policy. Responses are reviewed by our Treasurer to determine whether a conflict may exist; if so, the following is evaluated: a) whether the conflict influenced any transaction or decisions, b) if so, whether any present measure can cure or mitigate that conflict, and c) what can be done in the future to prevent such conflicts. If an actual past conflict is discovered it will be brought to the attention of the board and the conflicted person(s) may be subject to discipline if the conflict was not reported, and also for participating in a decision or transaction that posed a conflict of interest. Process for Determining Compensation Form 990, Part VI, Question 15a Compensation for the Chief Executive Officer is determined by the Board of Directors. Compensation data, compiled by an outside law firm, is obtained to provide comparability data for other similarly-situated trade associations. The board's deliberations and discussions are duly noted in the minutes of the meeting. The board is comprised of independent persons. This was last performed in 2019. Availability of Governing Docs, Conflict of Interest Policy, & Financial Statements Form 990, Part VI, Question 19 The Organization does not make these documents available to the public.

Form 990 Part IX Line 11G

Description:consulting total fees:111250

Form 990 Part IX Line 11G

Description:public relations total fees:197277

Form 990 Part IX Line 11G

Description:recruiting total fees:145

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IRS990/Form990PartVIISectionAGrp/TitleTxt0CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt1Former Treasurer, Thru 2015
IRS990/Form990PartVIISectionAGrp/TitleTxt2Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt3EVP, External Affairs & Public
IRS990/Form990PartVIISectionAGrp/TitleTxt4SVP, Communications
IRS990/Form990PartVIISectionAGrp/TitleTxt5Senior Writer
IRS990/Form990PartVIISectionAGrp/TitleTxt6Director of Operations
IRS990/Form990PartVIISectionAGrp/TitleTxt7Director
IRS990/Form990PartVIISectionAGrp/TitleTxt8Director
IRS990/Form990PartVIISectionAGrp/TitleTxt9Director
IRS990/Form990PartVIISectionAGrp/TitleTxt10Director
IRS990/Form990PartVIISectionAGrp/TitleTxt11Director
IRS990/Form990PartVIISectionAGrp/TitleTxt12Director
IRS990/Form990PartVIISectionAGrp/TitleTxt13Secretary
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IRS990/FormationYr02011
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IRS990/GamingActivitiesInd0false
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IRS990/GrantToRelatedPersonInd0false
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IRS990/InfoInScheduleOPartIXInd0X
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IRS990/InformationTechnologyGrp/TotalAmt087535
IRS990/InsuranceGrp/TotalAmt028306
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IRS990/IntangibleAssetsGrp/EOYAmt00
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IRS990/LegalDomicileStateCd0CA
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IRS990/MembersOrStockholdersInd0true
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd0true
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0WE'RE MOBILIZING OUR MEMBERS TO SPEAK UP ABOUT CREATIVITY'S CULTURAL AND ECONOMIC VALUE, THE IMPORTANCE OF COPYRIGHT IN PROTECTING CREATIVITY, AND THE MASSIVE HARM CAUSED BY THE GLOBAL THEFT OF OUR CREATIVE WORKS. MILLIONS OF CREATIVES AND THOUSANDS OF BUSINESSES AROUND THE WORLD DEPEND ON COPYRIGHT TO BRING ALL OF US COUNTLESS MOMENTS OF INSPIRATION, LEARNING, AND JOY. OUR MISSION IS TO ADVOCATE FOR STRONG BUT APPROPRIATE COPYRIGHT PROTECTIONS AND TO EMPOWER CREATIVES TO SPEAK OUT AGAINST PIRACY AND HOW IT AFFECTS THEIR ABILITY TO CREATE AND TO MAKE A LIVING.
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IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt00
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IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt00
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IRS990/OperateHospitalInd0false
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IRS990/PrincipalOfficerNm0Ruth Vitale
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IRS990ScheduleD/EquipmentGrp/DepreciationAmt052861
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt078850
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IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc1DEFERRED RENT
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc2DEFERRED LEASE INCENTIVES
IRS990ScheduleD/TotalBookValueLandBuildingsAmt083718
IRS990ScheduleD/TotalLiabilityAmt0610965
IRS990ScheduleI/GrantRecordsMaintainedInd0false
IRS990ScheduleI/GrantsOtherAsstToIndivInUSGrp/CashGrantAmt06487
IRS990ScheduleI/GrantsOtherAsstToIndivInUSGrp/GrantTypeTxt0PHILIP BINCZYK
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IRS990ScheduleI/RecipientTable/CashGrantAmt112124
IRS990ScheduleI/RecipientTable/IRCSectionDesc0N/A
IRS990ScheduleI/RecipientTable/IRCSectionDesc1N/A
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt0Event Sponsorship
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt1Festival Sponsorship
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt0The Wrap News Inc
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt1Slamdance Inc
IRS990ScheduleI/RecipientTable/RecipientEIN0264249774
IRS990ScheduleI/RecipientTable/RecipientEIN1954605710
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt02260 S Centinela Ave
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt15634 Melrose Ave
IRS990ScheduleI/RecipientTable/USAddress/AddressLine2Txt0Suite 150
IRS990ScheduleI/RecipientTable/USAddress/CityNm0Los Angeles
IRS990ScheduleI/RecipientTable/USAddress/CityNm1Los Angeles
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd0CA
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd1CA
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd090064
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd190035
IRS990ScheduleI/SupplementalInformationDetail/ExplanationTxt0DESCRIPTION OF ORGANIZATION'S PROCEDURES FOR MONITORING THE USE OF GRANTS ALL AMOUNTS LISTED AS "GRANTS" REPRESENT UNRESTRICTED CONTRIBUTIONS, ADDITIONAL MONITORING IS NOT DONE.
IRS990ScheduleI/SupplementalInformationDetail/FormAndLineReferenceDesc0Schedule I, Part I, Question 2
IRS990ScheduleI/TotalOtherOrgCnt02
IRS990ScheduleJ/BoardOrCommitteeApprovalInd0X

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