American Coalition for Ethanol

Filing Period

Jan 1, 2011 to Dec 31, 2011

Signed

Nov 14, 2012

Return Version

2011v1.2

Gross Receipts

$1,305,012

Mission

Major Activities

Activity 2

Market development, research & promotion:ace takes aggressive steps to develop new markets for ethanol by providing technical expertise and practical information to fuel marketers and retailers to increase the use of ethanol-blended fuel, such as e10, e15, e20, e30 and e85. Ace targets retailers in emerging markets throughout the u.s. To ensure they have useful information on the benefits of ethanol. Particular focus is on implementation of e15, octane value from mid-range ethanol blends, such as e20 and e30, and the installation of blender pumps. Ace cosponsors research on the use of mid-range blends of ethanol.major achievements within program:a) ace continued the launch of a national and targeted campaign to install 5,000 blender pumps across the u.s. Over the next three years and asked the renewable fuels association to partner with us on the effort. The resulting "blend your own ethanol" byo ethanol campaign brings ace, rfa, the national corn growers association and several state corn grower associations together to expand ethanol's availability nationwide.b) helped secure the installation of dozens of blender pumps around the nation and raised the awareness of the benefits of blender pumps and midlevel blends.

Activity 3

Public relations & information:ace proactively promotes the benefits of ethanol to the public, media, and opinion leaders through a wide variety of mediums and tools. Ace public relations efforts include outreach through television, print, and radio media, editorial board meetings, reporter desk-side briefings, press releases and op-ed placements. Ace mobilizes its grassroots membership to engage in public relations, including letter to the editor writing, and by contacting policymakers. More than 2200 members and key opinion leaders receive "ethanol today" magazine. Published six times per year, ethanol today covers risk management issues, legislative developments, emerging ethanol markets, and hot industry topics. Ace hosts an annual ethanol conference providing timely and relevant information on the challenges and opportunities facing the ethanol industry. Ace maintains www.ethanol.org, an authoritative online resource about ethanol for members, media, and the general public. Ace has a robust social media public relations platform and is active in promoting ethanol via twitter and facebook. Ace publishes brochures and technical guides on "why ethanol is good for your car" and "blending better solutions," a guide to mid-range ethanol blends and blender pumps. Ace issues regular e-mail newsletters detailing the benefits of membership and ace accomplishments.

Filer

EIN

45-0407345