Civic Intelligence

Jackson County Visitors Bureau

990 • Fiscal year 2023 • EIN 38-2562896

Jan 01, 2023 to Dec 31, 2023 • Filed on Nov 12, 2024

Organization ProfileWWW.EXPERIENCEJACKSON.COM
134 West Michigan AveJackson, MI 49201

(517) 764-4440

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

52nd percentile

0.16x

Higher debt load relative to assets than 52% of similar nonprofits.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2023

Liabilities / Revenue

41st percentile

0.12x

Higher debt load relative to revenue than 41% of similar nonprofits.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2023

Net Margin

61st percentile

7.7%

Higher net margin than 61% of similar nonprofits.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2023

Top Officer Pay

27th percentile

$0

Higher top officer pay than 27% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2023

Asset Growth

78th percentile

19%

Faster asset growth than 78% of similar nonprofits.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2022 to 2023

Revenue Growth

30th percentile

0.6%

Faster revenue growth than 30% of similar nonprofits.

2023 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets52nd percentile

Assets

Up

$832,748

Up $131,743 (+19%) from 2022

Net Assets

Up

$696,412

Up $85,228 (+14%) from 2022

Liabilities

Up

$136,336

Up $46,515 (+52%) from 2022

Revenue And Expenses
Liabilities / Revenue41st percentileNet Margin61st percentile

Revenue

Up

$1,109,935

Up $6,936 (+0.6%) from 2022

Expenses

Down

$1,024,707

Down $222,958 (-18%) from 2022

Net Income

Up

$85,228

Up $229,894 (+159%) from 2022

Historical Trend

Balance Sheet Trend

Asset Growth78th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.0M$500K$0Assets 2010: $209,011Liabilities 2010: $15,309Net Assets 2010: $193,7022010Assets 2011: $288,824Liabilities 2011: $9,883Net Assets 2011: $278,9412011Assets 2012: $447,319Liabilities 2012: $26,138Net Assets 2012: $421,1812012Assets 2013: $564,233Liabilities 2013: $21,524Net Assets 2013: $542,7092013Assets 2014: $647,441Liabilities 2014: $39,746Net Assets 2014: $607,6952014Assets 2015: $661,627Liabilities 2015: $18,769Net Assets 2015: $642,8582015Assets 2016: $711,851Liabilities 2016: $61,985Net Assets 2016: $649,8662016Assets 2017: $541,994Liabilities 2017: $29,124Net Assets 2017: $512,8702017Assets 2018: $529,944Liabilities 2018: $30,506Net Assets 2018: $499,4382018Assets 2019: $581,793Liabilities 2019: $36,609Net Assets 2019: $545,1842019Assets 2020: $548,891Liabilities 2020: $57,488Net Assets 2020: $491,4032020Assets 2021: $794,788Liabilities 2021: $38,938Net Assets 2021: $755,8502021Assets 2022: $701,005Liabilities 2022: $89,821Net Assets 2022: $611,1842022Assets 2023: $832,748Liabilities 2023: $136,336Net Assets 2023: $696,4122023Assets 2024: $786,161Liabilities 2024: $0Net Assets 2024: $786,1612024

Highlighted filing

2023

Assets$832,748
Liabilities$136,336
Net Assets$696,412
Open 2023 Filing

Operations Trend

Revenue Growth30th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0-$500KExpenses 2010: $201,8092010Expenses 2011: $252,6532011Revenue 2012: $716,575Expenses 2012: $574,335Net Income 2012: $142,2402012Revenue 2013: $788,617Expenses 2013: $667,089Net Income 2013: $121,5282013Revenue 2014: $756,600Expenses 2014: $691,613Net Income 2014: $64,9872014Revenue 2015: $770,805Expenses 2015: $735,642Net Income 2015: $35,1632015Revenue 2016: $779,052Expenses 2016: $772,044Net Income 2016: $7,0082016Revenue 2017: $790,581Expenses 2017: $927,577Net Income 2017: -$136,9962017Revenue 2018: $856,422Expenses 2018: $869,854Net Income 2018: -$13,4322018Revenue 2019: $867,905Expenses 2019: $822,159Net Income 2019: $45,7462019Revenue 2020: $528,626Expenses 2020: $582,407Net Income 2020: -$53,7812020Revenue 2021: $940,654Expenses 2021: $676,207Net Income 2021: $264,4472021Revenue 2022: $1,102,999Expenses 2022: $1,247,665Net Income 2022: -$144,6662022Revenue 2023: $1,109,935Expenses 2023: $1,024,707Net Income 2023: $85,2282023Revenue 2024: $1,240,001Expenses 2024: $1,218,245Net Income 2024: $21,7562024

Highlighted filing

2023

Revenue$1,109,935
Expenses$1,024,707
Net Income$85,228
Open 2023 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2023 to Dec 31, 2023
Signed
Nov 12, 2024
Return Version
2023v5.0
Gross Receipts
$1,109,935
Mission and Program Overview

Mission

The mission of the organization is to promote jackson county and its attributes to individual visitors and groups as a unique, affordable and attractive place to vacation, host an event or conduct a tour.

The mission of the organization is to promote jackson county and its attributes to individual visitors and groups as a unique, affordable and attractive place to vacation, host an event, or conduct a tour.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$585,041$748,837▲ $163,796
Accounts Receivable$77,068$35,765▼ $41,303
Prepaid Expenses and Deferred Charges$7,140$32,581▲ $25,441
Land, Buildings, and Equipment, Net$31,756$15,565▼ $16,191
Total Assets$701,005$832,748▲ $131,743
Liabilities
Accounts Payable and Accrued Expenses$89,821$132,245▲ $42,424
Deferred Revenue-$4,091-
Total Liabilities$89,821$136,336▲ $46,515
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$611,184$696,412▲ $85,228
Total Net Assets Fund Balance$611,184$696,412▲ $85,228
Total Liabilities and Net Assets / Fund Balance$701,005$832,748▲ $131,743

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$7,222$85,043$92,265
Other Land Buildings-$38,615$38,615
Equipment$8,343$17,828$26,171
Compensation and Service Providers
Top Officer Pay27th percentile

Board Members and Trustees

NameTitle
Michelle DettloffChair
Kirsten BlackdeerVice Chair
Jay JohnsonDirector
Jennifer HutchinsonDirector
Justin DalenbergDirector
Keith BookDirector
Kelli HooverDirector
Steven SaariDirector
Stuart KailDirector
Tabitha WilliamsDirector
Teshna ThomasDirector
Victoria a LeonardDirector
Ryan TarrantExecutive Di
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$1,094,359
Investment Income
$9,917
Other Revenue
$5,659
Change in Net Assets
$85,228

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,109,935
Total Revenue per Audited Statements
$1,109,935
Total Revenue per Form 990
$1,109,935
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,024,707
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$318,391$156,152-$474,543
Advertising$155,889--$155,889
Occupancy-$70,057-$70,057
All Other Expenses-$22,929-$22,929
Depreciation Depletion$16,193--$16,193
Other Expenses$812$14,339-$15,151
Travel$1,499$13,337-$14,836
Insurance-$9,764-$9,764
Office Expenses$757$101-$858
Total Functional Expenses$731,139$293,568$0$1,024,707

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,024,707
Total Expenses per Audited Statements$1,024,707
Total Expenses per Form 990$1,024,707
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“The form 990 is provided to the board members at a scheduled meeting. After review, and suggested revisions if required, the return is directed to the appropriate individual for timely filing with the irs.”

Form 990, Page 6, Part VI, Line 12C

“All board members are required to complete a conflict of interest form on an annual basis.”

Form 990, Page 6, Part VI, Line 19

“Governing documents are made available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Jackson County Visitors Bureau
EIN
38-2562896
Phone
5177644440
Address
134 WEST MICHIGAN AVE, JACKSON, MI 49201
Doing Business As
Experience Jackson

Signing Officer

Name
Ryan Tarrant
Title
Executive Director
Phone
5177644440
Signed
2024-11-12
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Michelle Dettloff
Formed
1984
Legal Domicile
Mi
Voting Board Members
12
Independent Board Members
12
Employees
0

Preparer

Firm
Willis & Jurasek Pc Cpas
Address
4100 SPRING ARBOR ROAD, JACKSON, MI 49201-9306
Preparer
Christine E Kratzer CPA
Phone
5177888660
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Contracted services 204,837 96,143 0 professional fees 113,554 60,009 0 total 318,391 156,152 0”

Raw XML Appendix371 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ProgramServiceRevenueGrp/Desc0TOURISM ASSESSMENTS
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IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt01025694
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt168665
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt01025694
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt168665
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IRS990/PYInvestmentIncomeAmt03716
IRS990/PYOtherExpensesAmt01247665
IRS990/PYOtherRevenueAmt09354
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IRS990/PYRevenuesLessExpensesAmt0-144666
IRS990/PYTotalExpensesAmt01247665
IRS990/PYTotalRevenueAmt01102999
IRS990/ReconcilationRevenueExpnssAmt085228
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IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RevenueAmt01094359
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleD/EquipmentGrp/BookValueAmt08343
IRS990ScheduleD/EquipmentGrp/DepreciationAmt017828
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt026171
IRS990ScheduleD/ExpensesSubtotalAmt01024707
IRS990ScheduleD/LeaseholdImprovementsGrp/BookValueAmt07222
IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt085043
IRS990ScheduleD/LeaseholdImprovementsGrp/OtherCostOrOtherBasisAmt092265
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt038615
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt038615
IRS990ScheduleD/RevenueSubtotalAmt01109935
IRS990ScheduleD/TotalBookValueLandBuildingsAmt015565
IRS990ScheduleD/TotalExpensesPerForm990Amt01024707
IRS990ScheduleD/TotalRevenuePerForm990Amt01109935
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt01109935
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt01024707
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE FORM 990 IS PROVIDED TO THE BOARD MEMBERS AT A SCHEDULED MEETING. AFTER REVIEW, AND SUGGESTED REVISIONS IF REQUIRED, THE RETURN IS DIRECTED TO THE APPROPRIATE INDIVIDUAL FOR TIMELY FILING WITH THE IRS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1ALL BOARD MEMBERS ARE REQUIRED TO COMPLETE A CONFLICT OF INTEREST FORM ON AN ANNUAL BASIS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2GOVERNING DOCUMENTS ARE MADE AVAILABLE TO THE PUBLIC UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3CONTRACTED SERVICES 204,837 96,143 0 PROFESSIONAL FEES 113,554 60,009 0 TOTAL 318,391 156,152 0
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART IX, LINE 11G
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
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IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0701005
IRS990/TotalAssetsEOYAmt0832748
IRS990/TotalAssetsGrp/BOYAmt0701005
IRS990/TotalAssetsGrp/EOYAmt0832748
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0293568
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0731139
IRS990/TotalFunctionalExpensesGrp/TotalAmt01024707
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt089821
IRS990/TotalLiabilitiesEOYAmt0136336
IRS990/TotalLiabilitiesGrp/BOYAmt089821
IRS990/TotalLiabilitiesGrp/EOYAmt0136336
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0611184
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0696412
IRS990/TotalProgramServiceExpensesAmt0731139
IRS990/TotalProgramServiceRevenueAmt01094359
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt01109935
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt01109935
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0701005
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0832748
IRS990/TravelGrp/ManagementAndGeneralAmt013337
IRS990/TravelGrp/ProgramServicesAmt01499
IRS990/TravelGrp/TotalAmt014836
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0134 W MICHIGAN AVE
IRS990/USAddress/CityNm0JACKSON
IRS990/USAddress/StateAbbreviationCd0MI
IRS990/USAddress/ZIPCd049201
IRS990/VotingMembersGoverningBodyCnt012
IRS990/VotingMembersIndependentCnt012
IRS990/WebsiteAddressTxt0WWW.EXPERIENCEJACKSON.COM
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/BuildTS02024-10-15 13:58:12Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0RYAN TARRANT
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum05177644440
ReturnHeader/BusinessOfficerGrp/SignatureDt02024-11-12
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0JACKSON COUNTY VISITORS BUREAU
ReturnHeader/Filer/BusinessNameControlTxt0JACK
ReturnHeader/Filer/EIN0382562896
ReturnHeader/Filer/PhoneNum05177644440
ReturnHeader/Filer/USAddress/AddressLine1Txt0134 WEST MICHIGAN AVE
ReturnHeader/Filer/USAddress/CityNm0JACKSON
ReturnHeader/Filer/USAddress/StateAbbreviationCd0MI
ReturnHeader/Filer/USAddress/ZIPCd049201
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0381964450
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0WILLIS & JURASEK PC CPAS
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt04100 SPRING ARBOR ROAD
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0JACKSON
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0492019306
ReturnHeader/PreparerPersonGrp/PhoneNum05177888660
ReturnHeader/PreparerPersonGrp/PreparationDt02024-11-12
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0CHRISTINE E KRATZER CPA
ReturnHeader/ReturnTs02024-11-12T14:01:29-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02023-01-01
ReturnHeader/TaxPeriodEndDt02023-12-31
ReturnHeader/TaxYr02023

Document Assets

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Filings

Displayed year

2023 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$832,748
Liabilities
$136,336
Net assets
$696,412
Revenue
$1,109,935
Expenses
$1,024,707
Net income
$85,228
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.79$0.00$0.79$1.24$1.22$0.02
2023Detailed filing. Detailed filing data is available for this year.$0.83$0.14$0.70$1.11$1.02$0.09
2022Detailed filing. Detailed filing data is available for this year.$0.70$0.09$0.61$1.10$1.25$0.14
2021Detailed filing. Detailed filing data is available for this year.$0.79$0.04$0.76$0.94$0.68$0.26
2020Detailed filing. Detailed filing data is available for this year.$0.55$0.06$0.49$0.53$0.58$0.05
2019Detailed filing. Detailed filing data is available for this year.$0.58$0.04$0.55$0.87$0.82$0.05
2018Detailed filing. Detailed filing data is available for this year.$0.53$0.03$0.50$0.86$0.87$0.01
2017Detailed filing. Detailed filing data is available for this year.$0.54$0.03$0.51$0.79$0.93$0.14
2016Detailed filing. Detailed filing data is available for this year.$0.71$0.06$0.65$0.78$0.77$0.01
2015Detailed filing. Detailed filing data is available for this year.$0.66$0.02$0.64$0.77$0.74$0.04
2014Detailed filing. Detailed filing data is available for this year.$0.65$0.04$0.61$0.76$0.69$0.06
2013Detailed filing. Detailed filing data is available for this year.$0.56$0.02$0.54$0.79$0.67$0.12
2012Summary only. Only limited summary data is available for this year.$0.45$0.03$0.42$0.72$0.57$0.14
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.29$0.01$0.28$0.25
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.21$0.02$0.19$0.20