Civic Intelligence

Jackson County Visitors Bureau

990 • Fiscal year 2021 • EIN 38-2562896

Jan 01, 2021 to Dec 31, 2021 • Filed on Nov 14, 2022

Organization ProfileEXPERIENCEJACKSON.COM
134 West Michigan AveJackson, MI 49201

(517) 782-8221

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

47th percentile

0.05x

Higher debt load relative to assets than 47% of similar nonprofits.

2021 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2021

Liabilities / Revenue

43rd percentile

0.04x

Higher debt load relative to revenue than 43% of similar nonprofits.

2021 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2021

Net Margin

82nd percentile

28%

Higher net margin than 82% of similar nonprofits.

2021 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2021

Top Officer Pay

46th percentile

$0

Higher top officer pay than 46% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2021 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2021

Asset Growth

87th percentile

45%

Faster asset growth than 87% of similar nonprofits.

2021 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2020 to 2021

Revenue Growth

90th percentile

78%

Faster revenue growth than 90% of similar nonprofits.

2021 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets47th percentile

Assets

Up

$794,788

Up $245,897 (+45%) from 2020

Net Assets

Up

$755,850

Up $264,447 (+54%) from 2020

Liabilities

Down

$38,938

Down $18,550 (-32%) from 2020

Revenue And Expenses
Liabilities / Revenue43rd percentileNet Margin82nd percentile

Revenue

Up

$940,654

Up $412,028 (+78%) from 2020

Expenses

Up

$676,207

Up $93,800 (+16%) from 2020

Net Income

Up

$264,447

Up $318,228 (+592%) from 2020

Historical Trend

Balance Sheet Trend

Asset Growth87th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.0M$500K$0Assets 2010: $209,011Liabilities 2010: $15,309Net Assets 2010: $193,7022010Assets 2011: $288,824Liabilities 2011: $9,883Net Assets 2011: $278,9412011Assets 2012: $447,319Liabilities 2012: $26,138Net Assets 2012: $421,1812012Assets 2013: $564,233Liabilities 2013: $21,524Net Assets 2013: $542,7092013Assets 2014: $647,441Liabilities 2014: $39,746Net Assets 2014: $607,6952014Assets 2015: $661,627Liabilities 2015: $18,769Net Assets 2015: $642,8582015Assets 2016: $711,851Liabilities 2016: $61,985Net Assets 2016: $649,8662016Assets 2017: $541,994Liabilities 2017: $29,124Net Assets 2017: $512,8702017Assets 2018: $529,944Liabilities 2018: $30,506Net Assets 2018: $499,4382018Assets 2019: $581,793Liabilities 2019: $36,609Net Assets 2019: $545,1842019Assets 2020: $548,891Liabilities 2020: $57,488Net Assets 2020: $491,4032020Assets 2021: $794,788Liabilities 2021: $38,938Net Assets 2021: $755,8502021Assets 2022: $701,005Liabilities 2022: $89,821Net Assets 2022: $611,1842022Assets 2023: $832,748Liabilities 2023: $136,336Net Assets 2023: $696,4122023Assets 2024: $786,161Liabilities 2024: $0Net Assets 2024: $786,1612024

Highlighted filing

2021

Assets$794,788
Liabilities$38,938
Net Assets$755,850
Open 2021 Filing

Operations Trend

Revenue Growth90th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0-$500KExpenses 2010: $201,8092010Expenses 2011: $252,6532011Revenue 2012: $716,575Expenses 2012: $574,335Net Income 2012: $142,2402012Revenue 2013: $788,617Expenses 2013: $667,089Net Income 2013: $121,5282013Revenue 2014: $756,600Expenses 2014: $691,613Net Income 2014: $64,9872014Revenue 2015: $770,805Expenses 2015: $735,642Net Income 2015: $35,1632015Revenue 2016: $779,052Expenses 2016: $772,044Net Income 2016: $7,0082016Revenue 2017: $790,581Expenses 2017: $927,577Net Income 2017: -$136,9962017Revenue 2018: $856,422Expenses 2018: $869,854Net Income 2018: -$13,4322018Revenue 2019: $867,905Expenses 2019: $822,159Net Income 2019: $45,7462019Revenue 2020: $528,626Expenses 2020: $582,407Net Income 2020: -$53,7812020Revenue 2021: $940,654Expenses 2021: $676,207Net Income 2021: $264,4472021Revenue 2022: $1,102,999Expenses 2022: $1,247,665Net Income 2022: -$144,6662022Revenue 2023: $1,109,935Expenses 2023: $1,024,707Net Income 2023: $85,2282023Revenue 2024: $1,240,001Expenses 2024: $1,218,245Net Income 2024: $21,7562024

Highlighted filing

2021

Revenue$940,654
Expenses$676,207
Net Income$264,447
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
Nov 14, 2022
Return Version
2021v4.2
Gross Receipts
$940,654
Mission and Program Overview

Mission

The mission of the organization is to promote jackson county and its attributes to individual visitors and groups as a unique, affordable and attractive place to vacation, host an event or conduct a tour.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$440,742$644,860▲ $204,118
Accounts Receivable$43,907$88,134▲ $44,227
Land, Buildings, and Equipment, Net$46,916$33,613▼ $13,303
Prepaid Expenses and Deferred Charges$17,326$28,181▲ $10,855
Total Assets$548,891$794,788▲ $245,897
Liabilities
Accounts Payable and Accrued Expenses$53,703$38,938▼ $14,765
Deferred Revenue$3,785--
Total Liabilities$57,488$38,938▼ $18,550
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$489,093$755,850▲ $266,757
Net Assets With Donor Restrictions$2,310--
Total Net Assets Fund Balance$491,403$755,850▲ $264,447
Total Liabilities and Net Assets / Fund Balance$548,891$794,788▲ $245,897

Asset Categories

AssetBook ValueDepreciationBasis
Equipment-$51,489-
Leasehold Improvements$33,613$58,651-
Compensation and Service Providers
Top Officer Pay46th percentile

Board Members and Trustees

NameTitle
Michele DettloffChair
Kirsten BlackdeerImmediate Past Chair
Angela MaultDirector
Jennifer HutchinsonDirector
Josh RossDirector
Karen RichardsDirector
Kelli HooverDirector
Lori GordonDirector
Lori VietaDirector
Shawna PhilipsDirector
Tabitha WilliamsDirector
Terri PearceDirector
Brian RobertsAssistnt Secretarytreasurer
Janet RochefortTreasurersecretary
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$940,402
Investment Income
$0
Other Revenue
$252
Change in Net Assets
$264,447

Audited Revenue Reconciliation

Revenue per Audited Statements
$940,654
Total Revenue per Audited Statements
$940,654
Total Revenue per Form 990
$940,654
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$676,207
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Payments to Affiliates$271,054--$271,054
Advertising$266,706--$266,706
Occupancy$30,000--$30,000
Depreciation Depletion$13,303--$13,303
Fees for Services Accounting$11,860--$11,860
Other Expenses$6,405--$6,405
All Other Expenses$2,844--$2,844
Office Expenses$2,464--$2,464
Insurance$2,349--$2,349
Travel$2,147--$2,147
Information Technology$630--$630
Total Functional Expenses$676,207$0$0$676,207

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$676,207
Total Expenses per Audited Statements$676,207
Total Expenses per Form 990$676,207
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990 governing body review Part VI line 11

“The form 990 is provided to the board members at a scheduled meeting. After review, and and suggested revisions if required, the return is directed to the appropriate individual for timely filing with the irs.”

Conflict of interest policy compliance Part VI line 12C

“All board members are required to complete a conflict of interest form on an annual basis.”

CEO executive director top management comp Part VI line 15A

“The executive committee reviews the compensation of the president/ceo during an annual review process. This committee recomendation is then presented to the full board for approval.”

Governing documents etc available to public Part VI line 19

“UPON REQUEST.”

Filing and Contact Details

Filer

Filer Name
Jackson County Visitor Bureau
EIN
38-2562896
Address
134 WEST MICHIGAN AVE, JACKSON, MI 49201
Doing Business As
Experience Jackson

Signing Officer

Name
Craig Hatch
Title
Chair
Phone
5177828221
Signed
2022-11-14
Discuss with paid preparer
No

Organization Details

Formed
1984
Legal Domicile
Mi
Voting Board Members
14
Independent Board Members
14
Employees
0
Volunteers
20

Preparer

Firm
Markowski & Company CPAs
Address
2880 Spring Arbor Road, Jackson, MI 49203
Preparer
Randall D Biddix
Phone
5177829351
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IRS990/Organization501cInd0X
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IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherExpensesGrp/Desc0SOFTWARE SUBSCRIPTIONS
IRS990/OtherExpensesGrp/Desc1DUES AND SUBSCRIPTIONS
IRS990/OtherExpensesGrp/Desc2GUS MACKER EXPENSES
IRS990/OtherExpensesGrp/Desc3EMPLOYEE DEVELOPMENTTRAININ
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IRS990/OtherExpensesGrp/ProgramServicesAmt118245
IRS990/OtherExpensesGrp/ProgramServicesAmt245102
IRS990/OtherExpensesGrp/ProgramServicesAmt36405
IRS990/OtherExpensesGrp/TotalAmt03098
IRS990/OtherExpensesGrp/TotalAmt118245
IRS990/OtherExpensesGrp/TotalAmt245102
IRS990/OtherExpensesGrp/TotalAmt36405
IRS990/OtherRevenueMiscGrp/BusinessCd0900099
IRS990/OtherRevenueMiscGrp/Desc0MISC INCOME
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IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt0252
IRS990/OtherRevenueTotalAmt0252
IRS990/OtherWebsiteInd0X
IRS990/PartialLiquidationInd0false
IRS990/PaymentsToAffiliatesGrp/ProgramServicesAmt0271054
IRS990/PaymentsToAffiliatesGrp/TotalAmt0271054
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt017326
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt028181
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/BusinessCd0561000
IRS990/ProgramServiceRevenueGrp/BusinessCd1561000
IRS990/ProgramServiceRevenueGrp/Desc0HOTELMOTEL ASSESSMENTS
IRS990/ProgramServiceRevenueGrp/Desc1GUS MACKER INCOME
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IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt148436
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0891966
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt148436
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IRS990/PYInvestmentIncomeAmt042
IRS990/PYOtherExpensesAmt0582407
IRS990/PYOtherRevenueAmt03869
IRS990/PYProgramServiceRevenueAmt0524755
IRS990/PYRevenuesLessExpensesAmt0-53741
IRS990/PYTotalExpensesAmt0582407
IRS990/PYTotalRevenueAmt0528666
IRS990/ReconcilationRevenueExpnssAmt0264447
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RevenueAmt0940654
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleD/EquipmentGrp/DepreciationAmt051489
IRS990ScheduleD/EquipmentGrp/InvestmentCostOrOtherBasisAmt051489
IRS990ScheduleD/ExpensesSubtotalAmt0676207
IRS990ScheduleD/LeaseholdImprovementsGrp/BookValueAmt033613
IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt058651
IRS990ScheduleD/LeaseholdImprovementsGrp/InvestmentCostOrOtherBasisAmt092264
IRS990ScheduleD/RevenueSubtotalAmt0940654
IRS990ScheduleD/TotalBookValueLandBuildingsAmt033613
IRS990ScheduleD/TotalExpensesPerForm990Amt0676207
IRS990ScheduleD/TotalRevenuePerForm990Amt0940654
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt0940654
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt0676207
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IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE FORM 990 IS PROVIDED TO THE BOARD MEMBERS AT A SCHEDULED MEETING. AFTER REVIEW, AND AND SUGGESTED REVISIONS IF REQUIRED, THE RETURN IS DIRECTED TO THE APPROPRIATE INDIVIDUAL FOR TIMELY FILING WITH THE IRS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1ALL BOARD MEMBERS ARE REQUIRED TO COMPLETE A CONFLICT OF INTEREST FORM ON AN ANNUAL BASIS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE EXECUTIVE COMMITTEE REVIEWS THE COMPENSATION OF THE PRESIDENT/CEO DURING AN ANNUAL REVIEW PROCESS. THIS COMMITTEE RECOMENDATION IS THEN PRESENTED TO THE FULL BOARD FOR APPROVAL.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990 governing body review Part VI line 11
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Conflict of interest policy compliance Part VI line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2CEO executive director top management comp Part VI line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Governing documents etc available to public Part VI line 19
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IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/StatesWhereCopyOfReturnIsFldCd0MI
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
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IRS990/TotalAssetsEOYAmt0794788
IRS990/TotalAssetsGrp/BOYAmt0548891
IRS990/TotalAssetsGrp/EOYAmt0794788
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt00
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0676207
IRS990/TotalFunctionalExpensesGrp/TotalAmt0676207
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt057488
IRS990/TotalLiabilitiesEOYAmt038938
IRS990/TotalLiabilitiesGrp/BOYAmt057488
IRS990/TotalLiabilitiesGrp/EOYAmt038938
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0491403
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0755850
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt0676207
IRS990/TotalProgramServiceRevenueAmt0940402
IRS990/TotalReportableCompFromOrgAmt00
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0940654
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0940654
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt020
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0548891
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0794788
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TransactionWithControlEntInd0false
IRS990/TravelGrp/ProgramServicesAmt02147
IRS990/TravelGrp/TotalAmt02147
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/VotingMembersGoverningBodyCnt014
IRS990/VotingMembersIndependentCnt014
IRS990/WebsiteAddressTxt0EXPERIENCEJACKSON.COM
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd0AAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd0IAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/OOBSecurityVerificationCd000
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd00
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0false
ReturnHeader/BusinessOfficerGrp/PersonNm0CRAIG HATCH
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CHAIR
ReturnHeader/BusinessOfficerGrp/PhoneNum05177828221
ReturnHeader/BusinessOfficerGrp/SignatureDt02022-11-14
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0JACKSON COUNTY VISITOR BUREAU
ReturnHeader/Filer/BusinessNameControlTxt0JACK
ReturnHeader/Filer/EIN0382562896
ReturnHeader/Filer/USAddress/AddressLine1Txt0134 WEST MICHIGAN AVE
ReturnHeader/Filer/USAddress/CityNm0JACKSON
ReturnHeader/Filer/USAddress/StateAbbreviationCd0MI
ReturnHeader/Filer/USAddress/ZIPCd049201
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0261586024
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Markowski & Company CPAs
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt02880 Spring Arbor Road
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Jackson
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd049203
ReturnHeader/PreparerPersonGrp/PhoneNum05177829351
ReturnHeader/PreparerPersonGrp/PreparationDt02022-11-14
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Randall D Biddix
ReturnHeader/ReturnTs02022-11-14T15:28:10-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0CRAIG
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0HATCH
ReturnHeader/TaxPeriodBeginDt02021-01-01

Document Assets

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Filings

Displayed year

2021 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$794,788
Liabilities
$38,938
Net assets
$755,850
Revenue
$940,654
Expenses
$676,207
Net income
$264,447
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.79$0.00$0.79$1.24$1.22$0.02
2023Detailed filing. Detailed filing data is available for this year.$0.83$0.14$0.70$1.11$1.02$0.09
2022Detailed filing. Detailed filing data is available for this year.$0.70$0.09$0.61$1.10$1.25$0.14
2021Detailed filing. Detailed filing data is available for this year.$0.79$0.04$0.76$0.94$0.68$0.26
2020Detailed filing. Detailed filing data is available for this year.$0.55$0.06$0.49$0.53$0.58$0.05
2019Detailed filing. Detailed filing data is available for this year.$0.58$0.04$0.55$0.87$0.82$0.05
2018Detailed filing. Detailed filing data is available for this year.$0.53$0.03$0.50$0.86$0.87$0.01
2017Detailed filing. Detailed filing data is available for this year.$0.54$0.03$0.51$0.79$0.93$0.14
2016Detailed filing. Detailed filing data is available for this year.$0.71$0.06$0.65$0.78$0.77$0.01
2015Detailed filing. Detailed filing data is available for this year.$0.66$0.02$0.64$0.77$0.74$0.04
2014Detailed filing. Detailed filing data is available for this year.$0.65$0.04$0.61$0.76$0.69$0.06
2013Detailed filing. Detailed filing data is available for this year.$0.56$0.02$0.54$0.79$0.67$0.12
2012Summary only. Only limited summary data is available for this year.$0.45$0.03$0.42$0.72$0.57$0.14
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.29$0.01$0.28$0.25
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.21$0.02$0.19$0.20