Civic Intelligence

Jackson County Visitors Bureau

990 • Fiscal year 2020 • EIN 38-2562896

Jan 01, 2020 to Dec 31, 2020 • Filed on Nov 15, 2021

Organization ProfileEXPERIENCEJACKSON.COM
134 West Michigan AveJackson, MI 49201

(517) 782-8221

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

55th percentile

0.10x

Higher debt load relative to assets than 55% of similar nonprofits.

2020 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2020

Liabilities / Revenue

54th percentile

0.11x

Higher debt load relative to revenue than 54% of similar nonprofits.

2020 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2020

Net Margin

18th percentile

-10%

Higher net margin than 18% of similar nonprofits.

2020 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2020

Top Officer Pay

44th percentile

$0

Higher top officer pay than 44% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2020 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2020

Asset Growth

22nd percentile

-5.7%

Faster asset growth than 22% of similar nonprofits.

2020 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2019 to 2020

Revenue Growth

13th percentile

-39%

Faster revenue growth than 13% of similar nonprofits.

2020 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets55th percentile

Assets

Down

$548,891

Down $32,902 (-5.7%) from 2019

Net Assets

Down

$491,403

Down $53,781 (-9.9%) from 2019

Liabilities

Up

$57,488

Up $20,879 (+57%) from 2019

Revenue And Expenses
Liabilities / Revenue54th percentileNet Margin18th percentile

Revenue

Down

$528,626

Down $339,279 (-39%) from 2019

Expenses

Down

$582,407

Down $239,752 (-29%) from 2019

Net Income

Down

-$53,781

Down $99,527 (-218%) from 2019

Historical Trend

Balance Sheet Trend

Asset Growth22nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.0M$500K$0Assets 2010: $209,011Liabilities 2010: $15,309Net Assets 2010: $193,7022010Assets 2011: $288,824Liabilities 2011: $9,883Net Assets 2011: $278,9412011Assets 2012: $447,319Liabilities 2012: $26,138Net Assets 2012: $421,1812012Assets 2013: $564,233Liabilities 2013: $21,524Net Assets 2013: $542,7092013Assets 2014: $647,441Liabilities 2014: $39,746Net Assets 2014: $607,6952014Assets 2015: $661,627Liabilities 2015: $18,769Net Assets 2015: $642,8582015Assets 2016: $711,851Liabilities 2016: $61,985Net Assets 2016: $649,8662016Assets 2017: $541,994Liabilities 2017: $29,124Net Assets 2017: $512,8702017Assets 2018: $529,944Liabilities 2018: $30,506Net Assets 2018: $499,4382018Assets 2019: $581,793Liabilities 2019: $36,609Net Assets 2019: $545,1842019Assets 2020: $548,891Liabilities 2020: $57,488Net Assets 2020: $491,4032020Assets 2021: $794,788Liabilities 2021: $38,938Net Assets 2021: $755,8502021Assets 2022: $701,005Liabilities 2022: $89,821Net Assets 2022: $611,1842022Assets 2023: $832,748Liabilities 2023: $136,336Net Assets 2023: $696,4122023Assets 2024: $786,161Liabilities 2024: $0Net Assets 2024: $786,1612024

Highlighted filing

2020

Assets$548,891
Liabilities$57,488
Net Assets$491,403
Open 2020 Filing

Operations Trend

Revenue Growth13th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0-$500KExpenses 2010: $201,8092010Expenses 2011: $252,6532011Revenue 2012: $716,575Expenses 2012: $574,335Net Income 2012: $142,2402012Revenue 2013: $788,617Expenses 2013: $667,089Net Income 2013: $121,5282013Revenue 2014: $756,600Expenses 2014: $691,613Net Income 2014: $64,9872014Revenue 2015: $770,805Expenses 2015: $735,642Net Income 2015: $35,1632015Revenue 2016: $779,052Expenses 2016: $772,044Net Income 2016: $7,0082016Revenue 2017: $790,581Expenses 2017: $927,577Net Income 2017: -$136,9962017Revenue 2018: $856,422Expenses 2018: $869,854Net Income 2018: -$13,4322018Revenue 2019: $867,905Expenses 2019: $822,159Net Income 2019: $45,7462019Revenue 2020: $528,626Expenses 2020: $582,407Net Income 2020: -$53,7812020Revenue 2021: $940,654Expenses 2021: $676,207Net Income 2021: $264,4472021Revenue 2022: $1,102,999Expenses 2022: $1,247,665Net Income 2022: -$144,6662022Revenue 2023: $1,109,935Expenses 2023: $1,024,707Net Income 2023: $85,2282023Revenue 2024: $1,240,001Expenses 2024: $1,218,245Net Income 2024: $21,7562024

Highlighted filing

2020

Revenue$528,626
Expenses$582,407
Net Income-$53,781
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
Nov 15, 2021
Return Version
2020v4.1
Gross Receipts
$528,626
Mission and Program Overview

Mission

The mission of the organization is to promote jackson county and its attributes to individual visitors and groups as a unique, affordable and attractive place to vacation, host an event or conduct a tour.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$440,783$440,742▼ $41
Land, Buildings, and Equipment, Net$65,219$46,916▼ $18,303
Accounts Receivable$48,796$43,907▼ $4,889
Prepaid Expenses and Deferred Charges$26,995$17,326▼ $9,669
Total Assets$581,793$548,891▼ $32,902
Liabilities
Accounts Payable and Accrued Expenses$36,609$53,703▲ $17,094
Deferred Revenue-$3,785-
Total Liabilities$36,609$57,488▲ $20,879
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$536,238$489,093▼ $47,145
Net Assets With Donor Restrictions$8,946$2,310▼ $6,636
Total Net Assets Fund Balance$545,184$491,403▼ $53,781
Total Liabilities and Net Assets / Fund Balance$581,793$548,891▼ $32,902

Asset Categories

AssetBook ValueDepreciationBasis
Equipment-$51,489-
Leasehold Improvements$46,916$45,348-
Compensation and Service Providers
Top Officer Pay44th percentile

Board Members and Trustees

NameTitle
Kirsten LoganChair
Tabitha WilliamsImmediate Past Chair
Michele DettloffVice Chair
Heather PriceDirector
Kaiti McdonoughDirector
Karen RichardsDirector
Kelli HooverDirector
Pierre KuzaDirector
Brian RobertsAssistnt Secretarytreasurer
Janet RochefortTreasurersecretary
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$524,715
Investment Income
$42
Other Revenue
$3,869
Change in Net Assets
$-53,781

Audited Revenue Reconciliation

Revenue per Audited Statements
$528,626
Total Revenue per Audited Statements
$528,626
Total Revenue per Form 990
$528,626
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$582,407
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$296,085--$296,085
Payments to Affiliates$212,664--$212,664
Occupancy$30,000--$30,000
Depreciation Depletion$18,303--$18,303
Fees for Services Accounting$5,000--$5,000
Insurance$1,133--$1,133
Travel$699--$699
Information Technology$495--$495
All Other Expenses$271--$271
Office Expenses$171--$171
Other Expenses$120--$120
Total Functional Expenses$582,407$0$0$582,407

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$582,407
Total Expenses per Audited Statements$582,407
Total Expenses per Form 990$582,407
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990 governing body review Part VI line 11

“The form 990 is provided to the board members at a scheduled meeting. After review, and and suggested revisions if required, the return is directed to the appropriate individual for timely filing with the irs.”

Conflict of interest policy compliance Part VI line 12C

“All board members are required to complete a conflict of interest form on an annual basis.”

CEO executive director top management comp Part VI line 15A

“The executive committee reviews the compensation of the president/ceo during an annual review process. This committee recomendation is then presented to the full board for approval.”

Governing documents etc available to public Part VI line 19

“UPON REQUEST.”

Filing and Contact Details

Filer

Filer Name
Jackson County Visitor Bureau
EIN
38-2562896
Address
134 WEST MICHIGAN AVE, JACKSON, MI 49201
Doing Business As
Experience Jackson

Signing Officer

Name
Kirsten Logan
Title
Chair
Phone
5177828221
Signed
2021-11-15
Discuss with paid preparer
Yes

Organization Details

Formed
1984
Legal Domicile
Mi
Voting Board Members
10
Independent Board Members
10
Employees
0

Preparer

Firm
Markowski & Company CPAs
Address
2880 Spring Arbor Road, Jackson, MI 49203
Preparer
Randall D Biddix
Phone
5177829351
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE FORM 990 IS PROVIDED TO THE BOARD MEMBERS AT A SCHEDULED MEETING. AFTER REVIEW, AND AND SUGGESTED REVISIONS IF REQUIRED, THE RETURN IS DIRECTED TO THE APPROPRIATE INDIVIDUAL FOR TIMELY FILING WITH THE IRS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1ALL BOARD MEMBERS ARE REQUIRED TO COMPLETE A CONFLICT OF INTEREST FORM ON AN ANNUAL BASIS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE EXECUTIVE COMMITTEE REVIEWS THE COMPENSATION OF THE PRESIDENT/CEO DURING AN ANNUAL REVIEW PROCESS. THIS COMMITTEE RECOMENDATION IS THEN PRESENTED TO THE FULL BOARD FOR APPROVAL.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990 governing body review Part VI line 11
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Conflict of interest policy compliance Part VI line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2CEO executive director top management comp Part VI line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Governing documents etc available to public Part VI line 19
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ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Jackson
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ReturnHeader/TaxYr02020

Document Assets

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Filings

Displayed year

2020 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$548,891
Liabilities
$57,488
Net assets
$491,403
Revenue
$528,626
Expenses
$582,407
Net income
-$53,781
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.79$0.00$0.79$1.24$1.22$0.02
2023Detailed filing. Detailed filing data is available for this year.$0.83$0.14$0.70$1.11$1.02$0.09
2022Detailed filing. Detailed filing data is available for this year.$0.70$0.09$0.61$1.10$1.25$0.14
2021Detailed filing. Detailed filing data is available for this year.$0.79$0.04$0.76$0.94$0.68$0.26
2020Detailed filing. Detailed filing data is available for this year.$0.55$0.06$0.49$0.53$0.58$0.05
2019Detailed filing. Detailed filing data is available for this year.$0.58$0.04$0.55$0.87$0.82$0.05
2018Detailed filing. Detailed filing data is available for this year.$0.53$0.03$0.50$0.86$0.87$0.01
2017Detailed filing. Detailed filing data is available for this year.$0.54$0.03$0.51$0.79$0.93$0.14
2016Detailed filing. Detailed filing data is available for this year.$0.71$0.06$0.65$0.78$0.77$0.01
2015Detailed filing. Detailed filing data is available for this year.$0.66$0.02$0.64$0.77$0.74$0.04
2014Detailed filing. Detailed filing data is available for this year.$0.65$0.04$0.61$0.76$0.69$0.06
2013Detailed filing. Detailed filing data is available for this year.$0.56$0.02$0.54$0.79$0.67$0.12
2012Summary only. Only limited summary data is available for this year.$0.45$0.03$0.42$0.72$0.57$0.14
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.29$0.01$0.28$0.25
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.21$0.02$0.19$0.20