Civic Intelligence

Jackson County Visitors Bureau

990 • Fiscal year 2017 • EIN 38-2562896

Jan 01, 2017 to Dec 31, 2017 • Filed on May 04, 2018

Organization ProfileEXPERIENCEJACKSON.COM
134 West Michigan AveJackson, MI 49201

(517) 782-8221

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

46th percentile

0.05x

Higher debt load relative to assets than 46% of similar nonprofits.

2017 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2017

Liabilities / Revenue

43rd percentile

0.04x

Higher debt load relative to revenue than 43% of similar nonprofits.

2017 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2017

Net Margin

8th percentile

-17%

Higher net margin than 8% of similar nonprofits.

2017 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2017

Top Officer Pay

84th percentile

$135,184

Higher top officer pay than 84% of similar nonprofits.

Top officer pay equals 17.1% of source-year revenue.

2017 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2017

Asset Growth

7th percentile

-24%

Faster asset growth than 7% of similar nonprofits.

2017 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2016 to 2017

Revenue Growth

45th percentile

1.5%

Faster revenue growth than 45% of similar nonprofits.

2017 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2016 to 2017

Balance Sheet
Liabilities / Assets46th percentile

Assets

Down

$541,994

Down $169,857 (-24%) from 2016

Net Assets

Down

$512,870

Down $136,996 (-21%) from 2016

Liabilities

Down

$29,124

Down $32,861 (-53%) from 2016

Revenue And Expenses
Liabilities / Revenue43rd percentileNet Margin8th percentile

Revenue

Up

$790,581

Up $11,529 (+1.5%) from 2016

Expenses

Up

$927,577

Up $155,533 (+20%) from 2016

Net Income

Down

-$136,996

Down $144,004 (-2055%) from 2016

Historical Trend

Balance Sheet Trend

Asset Growth7th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.0M$500K$0Assets 2010: $209,011Liabilities 2010: $15,309Net Assets 2010: $193,7022010Assets 2011: $288,824Liabilities 2011: $9,883Net Assets 2011: $278,9412011Assets 2012: $447,319Liabilities 2012: $26,138Net Assets 2012: $421,1812012Assets 2013: $564,233Liabilities 2013: $21,524Net Assets 2013: $542,7092013Assets 2014: $647,441Liabilities 2014: $39,746Net Assets 2014: $607,6952014Assets 2015: $661,627Liabilities 2015: $18,769Net Assets 2015: $642,8582015Assets 2016: $711,851Liabilities 2016: $61,985Net Assets 2016: $649,8662016Assets 2017: $541,994Liabilities 2017: $29,124Net Assets 2017: $512,8702017Assets 2018: $529,944Liabilities 2018: $30,506Net Assets 2018: $499,4382018Assets 2019: $581,793Liabilities 2019: $36,609Net Assets 2019: $545,1842019Assets 2020: $548,891Liabilities 2020: $57,488Net Assets 2020: $491,4032020Assets 2021: $794,788Liabilities 2021: $38,938Net Assets 2021: $755,8502021Assets 2022: $701,005Liabilities 2022: $89,821Net Assets 2022: $611,1842022Assets 2023: $832,748Liabilities 2023: $136,336Net Assets 2023: $696,4122023Assets 2024: $786,161Liabilities 2024: $0Net Assets 2024: $786,1612024

Highlighted filing

2017

Assets$541,994
Liabilities$29,124
Net Assets$512,870
Open 2017 Filing

Operations Trend

Revenue Growth45th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0-$500KExpenses 2010: $201,8092010Expenses 2011: $252,6532011Revenue 2012: $716,575Expenses 2012: $574,335Net Income 2012: $142,2402012Revenue 2013: $788,617Expenses 2013: $667,089Net Income 2013: $121,5282013Revenue 2014: $756,600Expenses 2014: $691,613Net Income 2014: $64,9872014Revenue 2015: $770,805Expenses 2015: $735,642Net Income 2015: $35,1632015Revenue 2016: $779,052Expenses 2016: $772,044Net Income 2016: $7,0082016Revenue 2017: $790,581Expenses 2017: $927,577Net Income 2017: -$136,9962017Revenue 2018: $856,422Expenses 2018: $869,854Net Income 2018: -$13,4322018Revenue 2019: $867,905Expenses 2019: $822,159Net Income 2019: $45,7462019Revenue 2020: $528,626Expenses 2020: $582,407Net Income 2020: -$53,7812020Revenue 2021: $940,654Expenses 2021: $676,207Net Income 2021: $264,4472021Revenue 2022: $1,102,999Expenses 2022: $1,247,665Net Income 2022: -$144,6662022Revenue 2023: $1,109,935Expenses 2023: $1,024,707Net Income 2023: $85,2282023Revenue 2024: $1,240,001Expenses 2024: $1,218,245Net Income 2024: $21,7562024

Highlighted filing

2017

Revenue$790,581
Expenses$927,577
Net Income-$136,996
Open 2017 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2017 to Dec 31, 2017
Signed
May 4, 2018
Return Version
2017v2.2
Gross Receipts
$790,581
Mission and Program Overview

Mission

The mission of the organization is to promote jackson county and its attributes to individual visitors and groups as a unique, affordable and attractive place to vacation, host an event or conduct a tour.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$634,255$385,444▼ $248,811
Land, Buildings, and Equipment, Net$2,437$80,275▲ $77,838
Accounts Receivable$44,680$55,725▲ $11,045
Prepaid Expenses and Deferred Charges$30,479$20,550▼ $9,929
Total Assets$711,851$541,994▼ $169,857
Liabilities
Accounts Payable and Accrued Expenses$61,985$29,124▼ $32,861
Total Liabilities$61,985$29,124▼ $32,861
Net Assets / Fund Balance
Unrestricted Net Assets$649,866$512,870▼ $136,996
Total Net Assets Fund Balance$649,866$512,870▼ $136,996
Total Liabilities and Net Assets / Fund Balance$711,851$541,994▼ $169,857

Asset Categories

AssetBook ValueDepreciationBasis
Equipment-$43,990-
Leasehold Improvements$80,275$6,178-
Compensation and Service Providers
Top Officer Pay84th percentile

Employees

NameTitleFull / Part TimeOtherTotal
Mindy Bradish-ortaPresident CEOPT$135,184$135,184

Board Members and Trustees

NameTitle
Tabitha WilliamsPresident
Kirsten LoganVice President
Brian RobertsDirector
Cindy AllenDirector
Diane GutenkaufDirector
Gurv SinghDirector
Josh BurgettDirector
Kelli HooverDirector
Michele DettloffDirector
Pierre KuzaDirector
Pratyush PatelDirector
Sherry FelkeyDirector
William DettloffDirector
Heather PriceSecretary
Janet RochefortTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$790,532
Investment Income
$49
Other Revenue
$0
Change in Net Assets
$-136,996

Audited Revenue Reconciliation

Revenue per Audited Statements
$790,581
Total Revenue per Audited Statements
$790,581
Total Revenue per Form 990
$790,581
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$927,577
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$567,275--$567,275
Payments to Affiliates$307,346--$307,346
Occupancy$22,500--$22,500
Depreciation Depletion$8,615--$8,615
Travel$4,812--$4,812
Fees for Services Accounting$4,700--$4,700
Other Expenses$4,636--$4,636
Insurance$1,348--$1,348
Office Expenses$788--$788
All Other Expenses$180--$180
Total Functional Expenses$927,577$0$0$927,577

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$927,577
Total Expenses per Audited Statements$927,577
Total Expenses per Form 990$927,577
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990 governing body review Part VI line 11

“The form 990 is provided to the board members at a scheduled meeting. After review, and and suggested revisions if required, the return is directed to the appropriate individual for timely filing with the irs.”

Conflict of interest policy compliance Part VI line 12C

“All board members are required to complete a conflict of interest form on an annual basis.”

CEO executive director top management comp Part VI line 15A

“The executive committee reviews the compensation of the president/ceo during an annual review process. This committee recomendation is then presented to the full board for approval.”

Governing documents etc available to public Part VI line 19

“UPON REQUEST.”

Filing and Contact Details

Filer

Filer Name
Jackson County Visitor Bureau
EIN
38-2562896
Address
134 WEST MICHIGAN AVE, JACKSON, MI 49201
Doing Business As
Experience Jackson

Signing Officer

Name
Mindy Bradish-orta
Title
President CEO
Phone
5177828221
Signed
2018-05-04
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Mindy Bradish-orta
Formed
1984
Legal Domicile
Mi
Voting Board Members
15
Independent Board Members
15
Employees
0

Preparer

Firm
Markowski & Company CPAs
Address
2880 Spring Arbor Road, Jackson, MI 49203
Preparer
Randall D Biddix
Phone
5177829351
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IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT
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IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9VICE PRESIDENT
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IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15PRESIDENT CEO
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IRS990/MissionDesc0THE MISSION OF THE ORGANIZATION IS TO PROMOTE JACKSON COUNTY AND ITS ATTRIBUTES TO INDIVIDUAL VISITORS AND GROUPS AS A UNIQUE, AFFORDABLE AND ATTRACTIVE PLACE TO VACATION, HOST AN EVENT OR CONDUCT A TOUR.
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IRS990/OccupancyGrp/ProgramServicesAmt022500
IRS990/OccupancyGrp/TotalAmt022500
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IRS990/Organization501cInd0X
IRS990/OrganizationFollowsSFAS117Ind0X
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IRS990/OtherExpensesGrp/Desc0SPONORSHIPS
IRS990/OtherExpensesGrp/Desc1DUES AND SUBSCRIPTIONS
IRS990/OtherExpensesGrp/Desc2BOARD EXPENSE
IRS990/OtherExpensesGrp/Desc3EMPLOYEE DEVELOPMENTTRAININ
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IRS990/OtherExpensesGrp/ProgramServicesAmt11800
IRS990/OtherExpensesGrp/ProgramServicesAmt21077
IRS990/OtherExpensesGrp/ProgramServicesAmt34636
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IRS990/OtherExpensesGrp/TotalAmt11800
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IRS990/ReportOtherLiabilitiesInd0false
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IRS990ScheduleD/TotalBookValueLandBuildingsAmt080275
IRS990ScheduleD/TotalExpensesPerForm990Amt0927577
IRS990ScheduleD/TotalRevenuePerForm990Amt0790581
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt0790581
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt0927577
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IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE FORM 990 IS PROVIDED TO THE BOARD MEMBERS AT A SCHEDULED MEETING. AFTER REVIEW, AND AND SUGGESTED REVISIONS IF REQUIRED, THE RETURN IS DIRECTED TO THE APPROPRIATE INDIVIDUAL FOR TIMELY FILING WITH THE IRS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1ALL BOARD MEMBERS ARE REQUIRED TO COMPLETE A CONFLICT OF INTEREST FORM ON AN ANNUAL BASIS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE EXECUTIVE COMMITTEE REVIEWS THE COMPENSATION OF THE PRESIDENT/CEO DURING AN ANNUAL REVIEW PROCESS. THIS COMMITTEE RECOMENDATION IS THEN PRESENTED TO THE FULL BOARD FOR APPROVAL.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990 governing body review Part VI line 11
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Conflict of interest policy compliance Part VI line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2CEO executive director top management comp Part VI line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Governing documents etc available to public Part VI line 19
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IRS990/SignificantNewProgramSrvcInd0false
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IRS990/SubjectToProxyTaxInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TempOrPermanentEndowmentsInd0false
IRS990/TerminateOperationsInd0false
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IRS990/TotalEmployeeCnt00
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IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt00
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IRS990/TotalLiabilitiesGrp/EOYAmt029124
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IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0512870
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IRS990/TotalRevenueGrp/ExclusionAmt00
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IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0790581
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IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0541994
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IRS990/TravelGrp/ProgramServicesAmt04812
IRS990/TravelGrp/TotalAmt04812
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UnrestrictedNetAssetsGrp/BOYAmt0649866
IRS990/UnrestrictedNetAssetsGrp/EOYAmt0512870
IRS990/VotingMembersGoverningBodyCnt015
IRS990/VotingMembersIndependentCnt015
IRS990/WebsiteAddressTxt0EXPERIENCEJACKSON.COM
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/BuildTS02018-06-14 16:35:46Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0MINDY BRADISH-ORTA
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT CEO
ReturnHeader/BusinessOfficerGrp/PhoneNum05177828221
ReturnHeader/BusinessOfficerGrp/SignatureDt02018-05-04
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0JACKSON COUNTY VISITOR BUREAU
ReturnHeader/Filer/BusinessNameControlTxt0JACK
ReturnHeader/Filer/EIN0382562896
ReturnHeader/Filer/USAddress/AddressLine1Txt0134 WEST MICHIGAN AVE
ReturnHeader/Filer/USAddress/CityNm0JACKSON
ReturnHeader/Filer/USAddress/StateAbbreviationCd0MI
ReturnHeader/Filer/USAddress/ZIPCd049201
ReturnHeader/FilingSecurityInformation/AtSubmissionCreationDeviceId0A2355030306811033849A597D45D243BDB2F9681
ReturnHeader/FilingSecurityInformation/AtSubmissionFilingDeviceId0A2355030306811033849A597D45D243BDB2F9681
ReturnHeader/FilingSecurityInformation/FederalOriginalSubmissionId040083420181282kc135d
ReturnHeader/FilingSecurityInformation/FederalOriginalSubmissionIdDt02018-05-08
ReturnHeader/FilingSecurityInformation/FilingLicenseTypeCd0P
ReturnHeader/FilingSecurityInformation/IPAddress/IPv4AddressTxt050.76.178.189
ReturnHeader/FilingSecurityInformation/IPDt02018-05-08
ReturnHeader/FilingSecurityInformation/IPTm008:17:32
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0261586024
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Markowski & Company CPAs
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt02880 Spring Arbor Road
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Jackson
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd049203
ReturnHeader/PreparerPersonGrp/PhoneNum05177829351
ReturnHeader/PreparerPersonGrp/PreparationDt02018-05-04
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Randall D Biddix

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2017 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$541,994
Liabilities
$29,124
Net assets
$512,870
Revenue
$790,581
Expenses
$927,577
Net income
-$136,996
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.79$0.00$0.79$1.24$1.22$0.02
2023Detailed filing. Detailed filing data is available for this year.$0.83$0.14$0.70$1.11$1.02$0.09
2022Detailed filing. Detailed filing data is available for this year.$0.70$0.09$0.61$1.10$1.25$0.14
2021Detailed filing. Detailed filing data is available for this year.$0.79$0.04$0.76$0.94$0.68$0.26
2020Detailed filing. Detailed filing data is available for this year.$0.55$0.06$0.49$0.53$0.58$0.05
2019Detailed filing. Detailed filing data is available for this year.$0.58$0.04$0.55$0.87$0.82$0.05
2018Detailed filing. Detailed filing data is available for this year.$0.53$0.03$0.50$0.86$0.87$0.01
2017Detailed filing. Detailed filing data is available for this year.$0.54$0.03$0.51$0.79$0.93$0.14
2016Detailed filing. Detailed filing data is available for this year.$0.71$0.06$0.65$0.78$0.77$0.01
2015Detailed filing. Detailed filing data is available for this year.$0.66$0.02$0.64$0.77$0.74$0.04
2014Detailed filing. Detailed filing data is available for this year.$0.65$0.04$0.61$0.76$0.69$0.06
2013Detailed filing. Detailed filing data is available for this year.$0.56$0.02$0.54$0.79$0.67$0.12
2012Summary only. Only limited summary data is available for this year.$0.45$0.03$0.42$0.72$0.57$0.14
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.29$0.01$0.28$0.25
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.21$0.02$0.19$0.20