Dairy Management Inc

“Describe the process used by management &/or governing body to review 990 form 990 is available to all board members for review upon request. Management reviews the details of the form 990 with the organization's attorneys and its audit and tax firm.”

“Description of process to monitor transactions for conflicts of interest the conflict of interest policy is reviewed in detail with the board and by the organization's corporate attorneys annually. Board members are required to complete an annual certification of compliance with the conflict of interest policy. Board members are asked to recuse themselves from voting if they are personally involved in a matter that could give rise to conflicts.”

“Officers & positions for which process was used, & year process was begun ceo compensation is determined with the involvement of the personnel committee of the board of directors. Ceo, officer and key employee compensation is determined through the use of industry surveys, market salary guides and other competitive compensation information.”

“Avail of gov docs, conflict of interest policy, & fin stmts to gen public governing documents, conflict of interest policy, whistle blower policy, document retention policy and financial statements are available upon request.”

“2021 domestic and international partnerships: partnerships play a foundational role in the checkoff's work and its mission to drive dairy sales and trust by working with, and through, food and beverage industry leaders both domestically and internationally. These partnerships focus on immediate and long-term opportunities with a concentrated focus on product, menu, and packaging innovation along with advertising. Domestic foodservice/retail partnerships in 2021: dmi continued its partnerships with foodservice leaders domino's, mcdonald's, pizza hut and taco bell and retail leader kroger. These partners contributed incremental milk pounds in 2021 - continuing a long-term dairy volume growth trend that has yielded over 2.2 billion milk equivalent dairy pounds growth and three percent average growth over the term of the partnerships. Dmi supports these partnerships with dairy food scientists alongside consumer insights, marketing and nutrition experts to advance dairy-centric opportunities. This includes introducing new cheese varieties, unique ways to use dairy in menu offerings and to include dairy in new menu occasions such as breakfast and dessert. Even more important, these partners are category leaders and capture the attention of their competitors. This catalytic effect often leads to additional dairy growth. For example, when dmi led the redevelopment and marketing relaunch of mcdonald's mccaf specialty beverage portfolio, other chains followed - with no additional investment from the dairy checkoff. Domino's continues to deliver record sales by focusing on new ways to engage with consumers to buy more pizzas and meet new occasions. In 2021, they supported trust efforts by incorporating dairy's story in their popular pizza tracker during national dairy month and celebrating national farmer's day on social media. Additionally, they expanded smart slice pizza to more than 14,000 schools. Dairy sales results were driven by domino's strong delivery programs and carry-out incentives. Mcdonald's continued its focus on menu development with introductions of menu items which included new cheeses and other dairy focused ingredients. Pizza hut continued to develop and launch dairy focused menu offerings which drove consumption of cheese. Taco bell continues to be a leader in developing and launching innovative dairy menu items with continued focus on new items. Domestic fluid milk partners revitalizing the fluid milk category remains a checkoff priority. To accomplish this, dmi works with targeted fluid milk processors who share farmers' commitment to invest in innovation, packaging, marketing efforts and infrastructure to address two core goals: -stabilizing the 40-plus year decline in fluid milk sales with a focus on letting milk be milk -growing milk-based beverages that let milk be the competition. This means milk serves as a primary ingredient in coffees, teas, smoothies and other ready-to-drink beverages. These efforts have led to sustainable change for the category through investments in infrastructure (e.g., new plant construction, upgraded facilities), advertising, staffing and product innovation. These partners have launched new beverages in growth-driving segments that include: -value-added milk -indulgent, flavored whole milk, and -on-the-go energy drinks made from milk dmi also partnered with the milk processor education program (milkpep) and leading brands to further develop the milk revitalization alliance. This effort provides retail-specific category leadership and shopper/consumer trend insights to help retailers understand how they can leverage and build the milk category. International partnerships: checkoff has embarked on direct partnerships with companies who supply or purchase u.s. Dairy to accelerate international sales. This effort builds on the successful domestic partnership model with foodservice companies and dairy cooperatives and processors by serving as expert consultants to provide marketing, packa”

“Export dmi implements marketing programs to facilitate the sales of u.s. Produced dairy products in international markets and u.s. Produced dairy ingredients outside the united states. Dmi also provides trade and access support for exports into international markets.”

“Fuel up to play 60 fuel up to play 60 (futp 60) is dairy's best success story when it comes to advancing health and wellness among youth. At its core, futp 60 is an in-school health and wellness program designed to engage and empower youth to take action for their own health by implementing long-term, positive changes for themselves, their schools and beyond. Customizable and non-prescriptive program components are grounded in research with youth, including tools and resources, in-school promotional materials, a website, student engagement activities and grants to fund sustainable changes especially in providing incremental access to school nutrition - with an emphasis on dairy. Futp 60 was founded in 2009 by the national dairy council (ndc) and the national football league (nfl), in collaboration with the u.s. Department of agriculture. Since that time futp 60 has become the largest in-school health & wellness program in the united states with more than 70,000 schools enrolled, reaching millions of students. The program has helped to change school environments to better support proper nutrition and physical activity, and because of fuel up to play 60, millions of students are eating healthier and are more physically active. The program has not only been well received by schools as it helps them improve the school health and wellness environment, especially in underserved schools, but it also has been embraced by those outside of the dairy industry who see the value of engaging in the program including many other health and nutrition organizations. Our success with futp 60 goes beyond healthy eating and physical activity in schools. It is about the total health of the child, and the positive impact on communities. As part of its mission to protect and grow sales and trust in dairy, dairy management inc. (dmi) and the innovation center for u.s. Dairy launched an industry-wide initiative in 2017, undeniably dairy. In its fifth year, during 2021, undeniably dairy serves as the dairy community's industry-wide, multi-stakeholder campaign that helps consumers and other stakeholders recognize the important role dairy plays in their lives. Undeniably dairy does this by building on consumer insights that indicate people increasingly want to know more about where their foods come from. The campaign connects people with the farmers and the dairy community behind the real, nutrient-rich and responsibly produced milk and dairy foods they love, while also bringing a bit of dairy joy during culturally relevant moments. Each year, undeniably dairy leverages an integrated multi-channel approach to expand reach, raise awareness and build participation and ultimately, trust, through: -integrated communications - a comprehensive approach that includes media and other channel partnerships, digital (websites, search, and social strategies), earned and social media, and through events and experiences. -influencer outreach - establishing and/or strengthening relationships with critical media, reputational (e.g., dietitians, health professional organizations, environmental and animal care leaders) and cultural influencers (e.g., food and lifestyle bloggers) that reach consumers. -community engagement - rallying the dairy, food and other relevant communities to amplify, customize and create content around undeniably dairy and its pillars to further unify and strengthen dairy's voice, including engagement among farmers, processors and manufacturers, retailers, and agribusiness. In its first five years, the campaign has made an impact. The undeniably dairy campaign has earned over 1 billion media impressions, including satellite media tours, desk-side visits and other media relations to reach targeted consumers and thought leaders. Historical efforts have secured hundreds of millions of impressions and millions of video views which led to significant lift in the perceptions of dairy.”