Civic Intelligence

Dairy Management Inc

990 • Fiscal year 2024 • EIN 36-3992031

Jan 01, 2024 to Dec 31, 2024 • Filed on Nov 17, 2025

Refreshing map…

10255 W Higgins Road Suite 900Rosemont, IL 60018

(847) 803-2000

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

98th percentile

1.00x

Higher debt load relative to assets than 98% of similar nonprofits.

2024 filings • 501(c)6 • $100M-$250M nonprofits • Source year 2024

Liabilities / Revenue

15th percentile

0.15x

Higher debt load relative to revenue than 15% of similar nonprofits.

2024 filings • 501(c)6 • $100M-$250M nonprofits • Source year 2024

Net Margin

39th percentile

0.0%

Higher net margin than 39% of similar nonprofits.

2024 filings • 501(c)6 • $100M-$250M nonprofits • Source year 2024

Top Officer Pay

42nd percentile

$717,658

Higher top officer pay than 42% of similar nonprofits.

Top officer pay equals 0.4% of source-year revenue.

2024 filings • 501(c)6 • $100M-$250M nonprofits • Source year 2024

Asset Growth

21st percentile

1.1%

Faster asset growth than 21% of similar nonprofits.

2024 filings • 501(c)6 • $100M-$250M nonprofits • Annualized from 2023 to 2024

Revenue Growth

11th percentile

-7.1%

Faster revenue growth than 11% of similar nonprofits.

2024 filings • 501(c)6 • $100M-$250M nonprofits • Annualized from 2023 to 2024

Assets

Down

$25,392,545

Down $192,348 (-0.8%) from 2022

Net Assets

Flat

$0

Flat from 2022

Liabilities

Down

$25,392,545

Down $192,348 (-0.8%) from 2022

Revenue

Down

$165,666,302

Down $12,530,232 (-7.0%) from 2022

Expenses

Down

$165,666,302

Down $12,530,232 (-7.0%) from 2022

Net Income

Flat

$0

Flat from 2022

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$30M$20M$10M$0Assets 2010: $22,597,931Liabilities 2010: $22,597,931Net Assets 2010: $02010Assets 2011: $18,683,002Liabilities 2011: $18,683,002Net Assets 2011: $02011Assets 2012: $21,000,066Liabilities 2012: $21,000,066Net Assets 2012: $02012Assets 2013: $23,277,664Liabilities 2013: $23,277,664Net Assets 2013: $02013Assets 2015: $21,804,647Liabilities 2015: $21,804,647Net Assets 2015: $02015Assets 2017: $27,955,468Liabilities 2017: $27,955,468Net Assets 2017: $02017Assets 2018: $17,459,074Liabilities 2018: $17,459,074Net Assets 2018: $02018Assets 2019: $14,838,837Liabilities 2019: $14,838,837Net Assets 2019: $02019Assets 2020: $14,281,932Liabilities 2020: $14,281,932Net Assets 2020: $02020Assets 2021: $14,475,485Liabilities 2021: $14,475,485Net Assets 2021: $02021Assets 2022: $25,584,893Liabilities 2022: $25,584,893Net Assets 2022: $02022Assets 2024: $25,392,545Liabilities 2024: $25,392,545Net Assets 2024: $02024

Highlighted filing

2024

Assets$25,392,545
Liabilities$25,392,545
Net Assets$0

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$200M$150M$100M$50M$0Expenses 2010: $126,072,7362010Expenses 2011: $127,182,9442011Expenses 2012: $127,418,1772012Revenue 2013: $141,043,618Expenses 2013: $141,043,618Net Income 2013: $02013Revenue 2015: $148,169,115Expenses 2015: $148,169,115Net Income 2015: $02015Revenue 2017: $155,016,092Expenses 2017: $155,016,092Net Income 2017: $02017Revenue 2018: $159,678,406Expenses 2018: $159,678,406Net Income 2018: $02018Revenue 2019: $155,751,359Expenses 2019: $155,751,359Net Income 2019: $02019Revenue 2020: $161,001,687Expenses 2020: $161,001,687Net Income 2020: $02020Revenue 2021: $154,351,019Expenses 2021: $154,351,019Net Income 2021: $02021Revenue 2022: $178,196,534Expenses 2022: $178,196,534Net Income 2022: $02022Revenue 2024: $165,666,302Expenses 2024: $165,666,302Net Income 2024: $02024

Highlighted filing

2024

Revenue$165,666,302
Expenses$165,666,302
Net Income$0
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 17, 2025
Return Version
2024v5.1
Gross Receipts
$165,666,302
Mission and Program Overview

Mission

Dairy management inc (dmi) was formed in 1995 by the national dairy promotion and research board (ndb) and the united dairy industry association (udia). Dmi is a management organization that invests dairy producer checkoff funds in strategic, coordinated marketing programs designed to increase consumption of us dairy products both domestically and internationally. The formation of dmi has created efficiencies, gained through the elmination of redundancies and the power of joint planning.

To invest dairy producer checkoff funds in strategic, coordinated marketing programs designated to increase consumption of dairy products both domestically and internationally.

Balance Sheet Detail
LineBeginningEndChange
Assets
Prepaid Expenses and Deferred Charges$394,743$1,097,491▲ $702,748
Accounts Receivable$1,187,011$991,047▼ $195,964
Cash and Non-Interest-Bearing Accounts$734,492$737,216▲ $2,724
Land, Buildings, and Equipment, Net$739,003$660,232▼ $78,771
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0--
Investments Program Related$0--
Loans From Officers Directors$0$0→ $0
Total Assets$25,117,080$25,392,545▲ $275,465
Other Assets Total$22,061,831$21,906,559▼ $155,272
Liabilities
Accounts Payable and Accrued Expenses$20,566,453$17,020,338▼ $3,546,115
Other Liabilities$4,550,627$8,372,207▲ $3,821,580
Total Liabilities$25,117,080$25,392,545▲ $275,465
Net Assets / Fund Balance
Total Net Assets Fund Balance$0$0→ $0
Total Liabilities and Net Assets / Fund Balance$25,117,080$25,392,545▲ $275,465

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$107,671$1,632,609$1,740,280
Leasehold Improvements$81,855$1,438,413$1,520,268
Equipment$470,706$570,510$1,041,216
Other Assets Org$7,375,825--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Barbara O'BrienCEOFT$630,000$87,658$717,658
KRYSTA LAVERNE HardenExecutive Vice President/USDECFT$526,629$63,094$589,723
Quinton BailyCFO, COOFT$465,651$65,210$530,861
Paul ZiemniskyExecutive Vice PresidentFT$394,775$65,995$460,770
Ann Marie KrautheimCEO, GenYOUTHFT$392,886$52,594$445,480
martha scott PoindexterExecutive Vice President/USDECFT$393,586$49,894$443,480
Joanna HunterExecutive Vice PresidentFT$369,513$56,723$426,236
Marilyn HersheyChair--$48,250$48,250
Mary KraftVice Chair--$13,683$13,683
Charles KrauseDirector--$6,850$6,850
Arlene Vander EykDirector--$6,750$6,750
Audrey DonahoeDirector--$6,700$6,700
Alex PetersonDirector--$6,400$6,400
Jim DeatonDirector--$5,800$5,800
John BrubakerDirector--$5,400$5,400
David Skip HardieDirector--$5,300$5,300
Kris WardinDirector--$5,200$5,200
Brian EsplinDirector--$4,700$4,700
Mike FergusonDirector--$4,100$4,100
Barb HanselmanDirector--$4,000$4,000
Kim KornDirector--$3,800$3,800
Sutton Rucks JrDirector--$3,800$3,800
Corby WerthDirector--$3,200$3,200
Greg ConradDirector--$3,000$3,000
Dan HotvedtDirector--$2,950$2,950
George AndrewDirector--$2,900$2,900
Bill BesanconDirector--$2,800$2,800
Bill DeutschDirector (Until 10/28/24)--$2,700$2,700
Jill HouinDirector--$2,700$2,700
Josh GladdenDirector--$2,500$2,500
Eddie SchaapDirector (From 03/04/24)--$2,200$2,200
Allen MerrillDirector (Until 10/27/24)--$2,100$2,100
Janet ClarkDirector (Until 10/31/24)--$2,100$2,100
Paul E RoveyDirector (Until 10/27/24)--$2,000$2,000
Jennifer Tilton-FloodDirector--$1,700$1,700
David JacksonDirector--$1,600$1,600
Daniel ButtarsDirector--$1,500$1,500
Tom KasperDirector--$1,400$1,400
Bryan HullDirector--$1,300$1,300
Tom WalshDirector (From 10/28/24)--$1,300$1,300
Neil HoffDirector (Until 03/04/24)--$700$700
Sieto MellemaDirector--$700$700
Margaret JohnsonDirector (From 10/28/24)--$600$600

Board Members and Trustees

NameTitle
Angie MeyerDirector
Caleb CrothersDirector
David RobertsDirector
Dick BengenDirector
Don GaalswykDirector
Gail KlinknerDirector
George CraveDirector
Harold Howrigan JrDirector
Jennifer DeBoerDirector
Jennifer GloverDirector
Joanna ShippDirector
John Van DamDirector
Joyce RacickyDirector
Justin LeyendekkerDirector
Kathryn FoglerDirector
Ken MeyersDirector
Kent FolkemaDirector
Lois DouglassDirector
Lolly LesherDirector
Marvin PostDirector
Mary TemmeDirector
Nora DoelmanDirector
Paxton RobinsonDirector
Robert BrouwerDirector
Roger FluegelDirector
Sarah Bahgat-EggertDirector
Shelly GrosenickDirector
Suzanne VoldDirector
Tara Vander DussenDirector
Ted PedrozoDirector
Tim BernhardtDirector
Valerie LavigneDirector
Sheila SherwoodDirector (From 01/16/24)
Mike MarleyDirector (From 03/04/24)
Jen MillicanDirector (From 10/28/24)
Perry TjaardaDirector (From 10/28/24)
Adrienne AllenDirector (From 11/01/24)
Ashley StockwellDirector (From 11/01/24)
Lauren CollierDirector (From 11/01/24)
Mark FellwockDirector (From 11/01/24)
Paul DanbomDirector (From 11/01/24)
Sheila MarshmanDirector (From 11/01/24)
Tasha SchleisDirector (From 11/01/24)
Jeffrey HardyDirector (Until 1/16/24)
Cynthia AdamDirector (Until 10/31/24)
Doug CarrollDirector (Until 10/31/24)
Janna ScottDirector (Until 10/31/24)
Patricia BikowskyDirector (Until 10/31/24)
Pauline TjaardaDirector (Until 10/31/24)
Randy RoeckerDirector (Until 10/31/24)
Warren ChamberlainDirector (Until 10/31/24)
Jim ReidSecretary
Becky NymanTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Manifest LLCAgency Services1230 Avenue of the Americas, Suite 1615, New York, NY 10020$5,053,869
Domino's PizzaAgency Services30 Frank Lloyd Wright Dr, Suite E, Ann Arbor, MI 48106$4,078,210
National Milk Producers FederationAgency Services2107 Wilson BLVD, Floor 63, Arlington, VA 22201$3,754,613
Pipa LLCAgency Services1140 Pitt School Rd, Dixon, CA 95620$2,930,000
Daniel J Edelman IncAgency Services200 East Randolph Drive, Chicago, IL 60601$2,832,513
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$165,666,302
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$0

Audited Revenue Reconciliation

Revenue per Audited Statements
$165,666,302
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Other Revenue Adjustments
$0
Total Revenue per Audited Statements
$165,666,302
Total Revenue per Form 990
$165,666,302
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$131,917,347
Salaries, Compensation, and Employee Benefits$33,697,955
Grants and Similar Amounts Paid$51,000
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$25,956,664
Travel---$3,237,976
Information Technology---$2,580,621
Other Employee Benefits---$2,395,154
Pension Plan Contributions---$2,199,150
Conferences and Meetings---$2,193,522
Occupancy---$2,129,185
Payroll Taxes---$1,898,468
Office Expenses---$1,313,603
Current Officers, Directors, Trustees, and Key Employees---$1,248,519
Fees for Services Legal---$337,216
Insurance---$225,070
Other Expenses---$194,371
Depreciation Depletion---$175,295
Fees for Services Accounting---$89,578
Fees for Services Other---$67,863
Grants to Domestic Individuals---$51,000
Total Functional Expenses$0$0$0$165,666,302

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$165,666,302
Total Expenses per Audited Statements$165,666,302
Total Expenses per Form 990$165,666,302
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Other Expense Adjustments$0
International Activity

International Summary

Offices
0
Employees
0
Spending
$3,649,301

International Compliance

Activity in boycott countries
Yes
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
East Asia and the PacificProgram Servicesmarketing support00$3,149,343
Middle East and North AfricaProgram Servicesmarketing support00$499,958
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Federal Income Taxes$7,505,357
Operating Lease Obligations$866,850
Due to Affiliates-
Other Liabilities-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B Review of form 990 by governing body

Form 990 is available to all board members for review upon request. Management reviews the details of the form 990 with the organization's attorneys and its audit and tax firm.

Form 990, Part VI, Line 12C Conflict of interest policy

The conflict of interest policy is reviewed in detail with the board and by the organization's corporate attorneys annually. Board members are required to complete an annual certification of compliance with the conflict of interest policy. Board members are asked to recuse themselves from voting if they are personally involved in a matter that could give rise to conflicts.

Form 990, Part VI, Line 15A Process to establish compensation of top management official

Ceo compensation is determined with the involvement of the personnel committee of the board of directors. Ceo, officer and key employee compensation is determined through the use of industry surveys, market salary guides and other competitive compensation information.

Form 990, Part VI, Line 15B Process to establish compensation of other employees

Ceo compensation is determined with the involvement of the personnel committee of the board of directors. Ceo, officer and key employee compensation is determined through the use of industry surveys, market salary guides and other competitive compensation information.

Form 990, Part VI, Line 19 Required documents available to the public

Governing documents, conflict of interest policy, whistle blower policy, document retention policy and financial statements are available upon request.

Filing and Contact Details

Filer

Filer Name
Dairy Management Inc
EIN
36-3992031
Phone
8478032000
Address
10255 W HIGGINS ROAD SUITE 900, ROSEMONT, IL 60018

Signing Officer

Name
Quinton Baily
Title
CFO
Phone
8478032000
Signed
2025-11-17
Discuss with paid preparer
Yes

Organization Details

Formed
1995
Legal Domicile
Dc
Voting Board Members
76
Independent Board Members
74
Employees
322
Volunteers
76

Preparer

Firm
Ernst & Young US Llp
Address
1101 NEW YORK AVENUE NW, Washington, DC 20005
Preparer
Amber N Doane
Phone
2023276000
Supplemental Narrative

Additional Explanations

Form 990, Part III, Line 1 Organization'S Mission

Both domestically and internationally. The formation of dmi has created efficiencies, gained through the elimination of redundancies and the power of joint planning.

Form 990, Part III, Line 4A Advancing Sales & Innovation

The playbook serves as a critical resource for translating research findings into actionable claims, commercialization and messaging strategies shared with the dairy, food and beverage industries to spur new product development and other innovation. Another pathway to increasing sales is through foodservice partners. Over half of consumers' food budget is spent on meals outside their home. Domestic foodservice partners leveraged checkoff insights and expertise to launch 12 dairy-centric menu items. Partners included foodservice and retail leaders such as dominos, taco bell, mcdonald's, and general mills. Furthermore, targeted investments in general mills health and wellness products are helping the yogurt category deliver 8.9% volume growth year over year. International partners also drove u.s. Dairy sales in key markets, including southeast asia. The checkoff works with foodservice and processing partners to develop culturally relevant menu items and secure retail shelf space for u.s. Dairy foods. National and local checkoff teams supported the return of darigold milk to the philippines with retail expansion expected in early 2026. With 96% of the world's consumers living outside the u.s., the checkoff is actively engaged in key export markets for dairy. The u.s. Dairy export council, funded in large part through checkoff dollars, works to expand existing global markets and identify new opportunities worldwide. These international efforts contributed to a u.s. Dairy export value of $8.3 billion in 2024, the second highest on record, underscoring the growing global acceptance of u.s.-produced dairy.

Form 990, Part III, Line 4B Trust & Reputation

By inspiring thought leaders and enhancing the industry's reputation, this campaign helped reshape perceptions of dairy and its commitment to nutrition and sustainability. Building trust also means protecting dairy's reputation during challenging times. The dairy checkoff played a key leadership role in stakeholder meetings, and developed and implemented an industry-wide communications plan addressing h5n1. Dmi also conducted consumer sentiment analysis and reviewed sales data that showed this unified response ultimately maintained consumer trust, as evidenced by no discernible effect on retail sales. Sharing dairy's important role in health and wellness has played out through the checkoff's work in sharing nutrition research findings with thought leaders and others who advance nutrition guidance and public health. National dairy council submitted 13 sets of public comments to the dietary guidelines for americans committee with information from dairy nutrition research and third-party experts. Health and wellness work is furthered through the collaboration with mayo clinic. In addition to exploring dairy's role in cardiovascular health, this collaboration has helped share the importance of dairy in the first 1,000 days of life. This information has been shared through podcast episodes, webinars and in-person events at large consumer events such as the minnesota state fair. Overall, these efforts collectively contributed to building trust and driving sales, reinforcing the dairy industry's positive impact on health, the environment, and cultural relevance.

Form 990, Part III, Line 4C Global Positioning of Dairy

Greener cattle initiative, a research collaboration with partners across the value chain, announced a second round of funding of $5 million for research focused on reducing enteric methane. Collectively, this program has made $10 million available for research, representing a 10:1 return on checkoff investment. The checkoff also conducts research and outreach with health professionals and other thought leaders to reinforce and build dairy's role in nutrition, global positioning of dairy health and wellness. Targeted outreach with leading organizations led to dairy-specific endorsements, including a national medical association journal endorsing dairy's role across a lifespan for black americans and an american academy of pediatrics-endorsed education program that highlights dairy recommendations in overall food guidance. In 2024, dmi made significant progress toward delivering more solutions for farmers through research, education, and outreach to help further demonstrate that dairy is an environmental solution. Supporting farmers by increasing awareness of and access to public funding opportunities for on-farm sustainability projects was explored through a pilot program with midwest dairy and lasso. The pilot was able to support 30 farmers through the grant process. Midwest dairy has plans to continue the grant support with two additional state and regional checkoff organizations looking to start pilots in 2025. Overall, these initiatives collectively contributed to enhancing the global positioning of dairy, ensuring that it remains a trusted and sustainable choice for consumers worldwide.

Form 990, Part III, Line 4D Description of other program services

(Expenses $ including grants of $) EXPORTS DMI PARTNERS WITH FOOD/RETAIL/DAIRY COMPANIES TO IMPLEMENT MARKETING PROGRAMS AND INITIATIVES TO FACILITATE THE SALES OF U.S. PRODUCED DAIRY PRODUCTS AND DAIRY INGREDIENTS OUTSIDE THE UNITED STATES ACROSS VARIOUS KEY INTERNATIONAL MARKETS.

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IRS990/Desc0ADVANCING SALES & INNOVATION THE PRIMARY PURPOSE OF THE DAIRY CHECKOFF IS TO GROW SALES BY MEETING EVOLVING CONSUMER NEEDS. THAT'S WHY THE CHECKOFF'S FOCUS ON INNOVATION ENGAGES NUTRITION AND PRODUCT SCIENTISTS TO ADVANCE DAIRY'S HEALTH AND WELLNESS BENEFITS, AND NEW USES AND APPLICATIONS TO KEEP DAIRY TOP-OF-MIND AND RELEVANT FOR TODAY'S CONSUMERS. IN 2024, THE CHECKOFF TEAM LAUNCHED 38 SCIENCE-BACKED CLAIMS IN AREAS SUCH AS BONE HEALTH, PHYSICAL AND ATHLETIC PERFORMANCE, SUSTAINED ENERGY, AND THE FIRST 1,000 DAYS OF LIFE. THESE INSIGHTS WERE INCORPORATED INTO THE NEWLY DEVELOPED HEALTH AND WELLNESS PLAYBOOK, A COLLABORATION WITH THE INNOVATION CENTER FOR U.S. DAIRY. (continued on Schedule O)
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Document Assets

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Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$25.4$25.4$0.00$166$166$0.00
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$25.6$25.6$0.00$178$178$0.00
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$14.5$14.5$0.00$154$154$0.00
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$14.3$14.3$0.00$161$161$0.00
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$14.8$14.8$0.00$156$156$0.00
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$17.5$17.5$0.00$160$160$0.00
2017Facts available. Structured filing facts are available, but richer extracted sections are limited.$28.0$28.0$0.00$155$155$0.00
2015Detailed filing. Detailed filing data is available for this year.$21.8$21.8$0.00$148$148$0.00
2013Detailed filing. Detailed filing data is available for this year.$23.3$23.3$0.00$141$141$0.00
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$21.0$21.0$0.00$127
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$18.7$18.7$0.00$127
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$22.6$22.6$0.00$126