Civic Intelligence

The Cradle Society

990 • Fiscal year 2020 • EIN 36-2181994

Oct 01, 2019 to Sep 30, 2020 • Filed on Feb 15, 2021

2049 Ridge AvenueEvanston, IL 60201

(847) 475-5800

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

29th percentile

0.06x

Higher debt load relative to assets than 29% of similar nonprofits.

2020 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2020

Liabilities / Revenue

45th percentile

0.24x

Higher debt load relative to revenue than 45% of similar nonprofits.

2020 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2020

Net Margin

49th percentile

3.8%

Higher net margin than 49% of similar nonprofits.

2020 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2020

Top Officer Pay

63rd percentile

$216,703

Higher top officer pay than 63% of similar nonprofits.

Top officer pay equals 4.7% of source-year revenue.

2020 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2020

Asset Growth

39th percentile

3.5%

Faster asset growth than 39% of similar nonprofits.

2020 filings • 501(c)3 • $10M-$25M nonprofits • Annualized from 2019 to 2020

Revenue Growth

26th percentile

-11%

Faster revenue growth than 26% of similar nonprofits.

2020 filings • 501(c)3 • $10M-$25M nonprofits • Annualized from 2019 to 2020

Assets

Up

$17,041,815

Up $569,739 (+3.5%) from 2019

Net Assets

Down

$15,944,341

Down $86,574 (-0.5%) from 2019

Liabilities

Up

$1,097,474

Up $656,313 (+149%) from 2019

Revenue

Down

$4,619,427

Down $549,778 (-11%) from 2019

Expenses

Down

$4,444,740

Down $330,841 (-6.9%) from 2019

Net Income

Down

$174,687

Down $218,937 (-56%) from 2019

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$30M$20M$10M$0Assets 2012: $25,503,901Liabilities 2012: $5,717,822Net Assets 2012: $19,786,0792012Assets 2013: $25,482,811Liabilities 2013: $5,776,053Net Assets 2013: $19,706,7582013Assets 2014: $25,025,170Liabilities 2014: $5,721,757Net Assets 2014: $19,303,4132014Assets 2015: $21,828,599Liabilities 2015: $5,638,467Net Assets 2015: $16,190,1322015Assets 2016: $16,885,586Liabilities 2016: $430,808Net Assets 2016: $16,454,7782016Assets 2017: $17,748,925Liabilities 2017: $296,166Net Assets 2017: $17,452,7592017Assets 2018: $18,215,457Liabilities 2018: $346,855Net Assets 2018: $17,868,6022018Assets 2019: $16,472,076Liabilities 2019: $441,161Net Assets 2019: $16,030,9152019Assets 2020: $17,041,815Liabilities 2020: $1,097,474Net Assets 2020: $15,944,3412020Assets 2021: $19,568,827Liabilities 2021: $427,942Net Assets 2021: $19,140,8852021Assets 2022: $14,814,998Liabilities 2022: $371,979Net Assets 2022: $14,443,0192022Assets 2023: $16,554,352Liabilities 2023: $510,810Net Assets 2023: $16,043,5422023Assets 2024: $18,676,159Liabilities 2024: $376,828Net Assets 2024: $18,299,3312024Assets 2025: $18,888,031Liabilities 2025: $423,232Net Assets 2025: $18,464,7992025

Highlighted filing

2020

Assets$17,041,815
Liabilities$1,097,474
Net Assets$15,944,341

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$15M$10M$5.0M$0-$5.0MExpenses 2012: $5,704,3282012Expenses 2013: $5,924,2282013Revenue 2014: $6,090,861Expenses 2014: $5,973,380Net Income 2014: $117,4812014Revenue 2015: $5,497,439Expenses 2015: $5,977,670Net Income 2015: -$480,2312015Revenue 2016: $11,103,725Expenses 2016: $5,833,847Net Income 2016: $5,269,8782016Revenue 2017: $5,735,215Expenses 2017: $5,483,690Net Income 2017: $251,5252017Revenue 2018: $5,522,108Expenses 2018: $5,382,661Net Income 2018: $139,4472018Revenue 2019: $5,169,205Expenses 2019: $4,775,581Net Income 2019: $393,6242019Revenue 2020: $4,619,427Expenses 2020: $4,444,740Net Income 2020: $174,6872020Revenue 2021: $5,191,251Expenses 2021: $4,235,833Net Income 2021: $955,4182021Revenue 2022: $4,545,546Expenses 2022: $4,122,744Net Income 2022: $422,8022022Revenue 2023: $4,999,101Expenses 2023: $4,909,327Net Income 2023: $89,7742023Revenue 2024: $6,205,267Expenses 2024: $4,989,673Net Income 2024: $1,215,5942024Revenue 2025: $5,337,054Expenses 2025: $4,539,713Net Income 2025: $797,3412025

Highlighted filing

2020

Revenue$4,619,427
Expenses$4,444,740
Net Income$174,687
Jump To
Filing Snapshot
Filing Period
Oct 1, 2019 to Sep 30, 2020
Signed
Feb 15, 2021
Return Version
2019v5.1
Gross Receipts
$4,619,427
Mission and Program Overview

Mission

Building families through adoption. Supporting families through life's challenges. Strengthening communities through education.

Cradle's mission is building families through adoption, Support families through lifes challenges, and Strengthening communities through education.

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$2,911,241$2,760,680▼ $150,561
Cash and Non-Interest-Bearing Accounts$108,659$333,269▲ $224,610
Prepaid Expenses and Deferred Charges$217,702$238,996▲ $21,294
Accounts Receivable$257,959$40,122▼ $217,837
Savings and Temporary Cash Investments$0$0→ $0
Other Notes and Loans Receivable, Net$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Investments in Publicly Traded Securities$0$0→ $0
Intangible Assets$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Total Assets$16,472,076$17,041,815▲ $569,739
Other Assets Total$12,976,515$13,668,748▲ $692,233
Liabilities
Other Liabilities$101,925$696,912▲ $594,987
Accounts Payable and Accrued Expenses$337,223$391,172▲ $53,949
Deferred Revenue$2,013$9,390▲ $7,377
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$441,161$1,097,474▲ $656,313
Net Assets / Fund Balance
Net Assets With Donor Restrictions$8,078,302$8,187,913▲ $109,611
Net Assets Without Donor Restrictions$7,952,613$7,756,428▼ $196,185
Total Net Assets Fund Balance$16,030,915$15,944,341▼ $86,574
Total Liabilities and Net Assets / Fund Balance$16,472,076$17,041,815▲ $569,739

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$2,570,518$3,288,560$5,859,078
Equipment$138,423$1,241,413$1,379,836
Other Land Buildings$31,439-$31,439
Land$20,300-$20,300
Other Assets Org$2,681,271--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Kimberley PerezPresident & CEOPT$194,970$21,733$216,703
Linda HagemanVP, Social ServicesFT$141,705$12,838$154,543
Nijole YutkowitzVP, Outreach & EducationFT$111,623$10,559$122,182
Simone WheelerVP, DevelopmentFT$41,204$3,152$44,356

Board Members and Trustees

Highest Paid Contractors

ContractorServicesLocationCompensation
Starcom Worldwide IncMarketing Services35 W Upper Wacker Drive, Chicago, IL 60601$324,090
Energy BBDOAdvertising Services225 Michigan Ave, Chicago, IL 60601$220,651
Compass Associates LLCAccounting Service3362 S Halsted St 100, Chicago, IL 60608$137,735
Revenue and Support

Revenue Composition

Contributions and Grants
$2,748,097
Program Service Revenue
$1,576,548
Investment Income
$1,910
Other Revenue
$292,872
All Other Contributions
$203,097
Change in Net Assets
$174,687

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
Yes
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Other Non Cash Contri Table1$43,375Fair Market Value
Total Noncash Contributions1$43,375-

Audited Revenue Reconciliation

Revenue per Audited Statements
$2,074,427
Revenue Not Reported on Financial Statements
$2,545,000
Revenue Not Reported on Form 990
$328,019
Other Revenue Adjustments
$2,545,000
Total Revenue per Audited Statements
$2,402,446
Total Revenue per Form 990
$4,619,427
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$2,915,967
Other Expenses$1,512,978
Grants and Similar Amounts Paid$15,795
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$1,672,270$338,589-$2,010,859
Fees for Services Other$336,439$295,745-$632,184
Payroll Taxes$402,138$77,358-$479,496
Current Officers, Directors, Trustees, and Key Employees$340,813$69,005-$409,818
Depreciation Depletion$227,614$29,484-$257,098
Advertising$154,934--$154,934
All Other Expenses$67,145$44,382-$111,527
Insurance$38,358$67,996-$106,354
Occupancy$75,118$30,053-$105,171
Office Expenses$50,581$6,518-$57,099
Travel$23,584$4,000-$27,584
Interest$2,040$18,936-$20,976
Grants to Domestic Individuals$15,795--$15,795
Other Employee Benefits$15,794--$15,794
Conferences and Meetings$7,061--$7,061
Other Expenses$3,488$5,246-$3,488
Total Functional Expenses$3,455,702$989,038$0$4,444,740

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$4,772,759
Expenses per Audited Statements$4,444,740
Total Expenses per Form 990$4,444,740
Expenses Not Reported on Form 990$328,019
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$0
Fundraising Gross Income$0
Gaming Direct Expenses$0
Gaming Gross Income$0
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Note Payable$614,881
Obligation Under Capital Lease$61,531
Current Obligation Under Capit$20,500
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, line 11B:

Management works with the auditors in the preparation of the Form 990 and provides a copy of the prepared Form 990 to the Board Finance/Audit Committee and the full Board for review prior to its filing with the IRS.

Form 990, Part VI, Section B, Line 12C:

Any known material conflict of interest which becomes relevant to any matter requiring action by the Board of Directors or any of its committees are to be disclosed to the Board of Directors or such committee, and such individual shall not vote on such matter, shall not use personal influence in connection with such matter, and shall not be counted in determining the quorum for the meeting. The minutes of such meeting will reflect the disclosure made, the abstinence from voting, and the exclusion from the count in determining the quorum for the meeting.

Form 990, Part VI, Section B, Line 15:

A compensation review occurs annually following the end of the fiscal year. In preparation for the discussion, a compensation survey is conducted which consists of a review of comparable adoption agency Form 990's, non-profit salary surveys, and publically available data from the Department of Labor and salary websites. The data is compiled and compared to the current analyzed salaries of senior staff in relation to the organization's compensation philosophy and practices statement. Should there be indicators that an adjustment is necessary, recommendation is made with supportive data. The Executive Committee determines if any increase will be approved considering both the data and the organization's ability to make the adjustment. The Executive Committee's recommendation is approved by the Board of Directors which is documented in the Board minutes.

Form 990, Part VI, Section C, Line 19:

The governing documents and conflict of interest policy are available upon request. The organization's financial statements are posted on The Cradle's website and are also available upon request. These documents are available for the same period of disclosure as set forth in section 6104(d).

Filing and Contact Details

Filer

Filer Name
The Cradle Society
EIN
36-2181994
In Care Of
% KIMBERLEY PEREZ
Phone
8474755800
Address
2049 Ridge Avenue, Evanston, IL 60201
Doing Business As
The Cradle

Signing Officer

Name
Kimberley Perez
Title
President & CEO
Phone
8474755800
Signed
2021-02-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Kimberley Perez
Formed
1923
Legal Domicile
Il
Voting Board Members
19
Independent Board Members
19
Employees
78
Volunteers
65

Preparer

Firm
Miller Cooper & Co Ltd
Address
1751 Lake Cook Road Suite 400, Deerfield, IL 60015
Preparer
Kate Czaja
Phone
8472055000
Supplemental Narrative

Additional Explanations

Form 990, Part I, Line 1, Description of Organization Mission:

The Vision of The Cradle is: A World where every child thrives in a safe and loving family. The Mission of The Cradle is: Building families through adoption. Supoorting families through life's challenges. Strengthening communities through education.

Form 990, Part III, Line 4D, Other Program Services:

Adoption Learning Partners (ALP): The Cradle's nationally pre-eminent online training platform, Adoption Learning Partners, received 22,379 enrolments for interactive, adoption-related courses. New courses were developed for A Learning Place, The Cradle's mobile-first micro-learning platform to provide additional training. National partnerships for course content and for training in the child welfare field will continue to be leveraged to scale impact. Expenses $ 410,029. including grants of $ 0. Revenue $ 533,703. Our Children: The definition of family has changed significantly over the years, and so has the way families look. This is especially true in adoptive families. At The Cradle, nearly half of the babies we place for adoption each year are of a race that is different from their adoptive parents, and around 20% of our families are LGBTQ families. Recognizing the changing needs of our families, in 2016 The Cradle launched the initiative, "Our Children: An Education and Empowerment Series." The goal of this initiative is to educate diverse families about the realities and injustices their children may experience in societal interactions, and to give parents the tools they need to successfully communicate and navigate these difficult dynamics in positive and productive ways. Our Children is an initiative made up of a variety of components, including live roundtable discussions and online webcasts, on issues of great urgency today such as "Raising Black Boys." During the past two years, The Cradle offered roundtables on "The Color of Education," "Raising Black Girls"Raising Children Across Racial Lines," each of which also had a companion webcast, allowing for discussion to continue and understanding to deepen over time. To date, more than 2,000 individuals have participated in Our Children programs. Expenses $ 111,320. including grants of $ 0. Revenue $ 0.

Form 990, Part XI, line 9, Changes in Net Assets:

Change in Beneficial Interest in Net Assets of Foundation 2,196,539. Change in Value of Split Interest Agreements and Trusts 87,200. Contributions to the Foundation -2,545,000. Total to Form 990, Part XI, Line 9 -261,261.

Form 990 Part IX Line 11G

Description:professional service fees total fees:598509

Form 990 Part IX Line 11G

Description:investment & banking fees total fees:33675

Financial Statement Notes

Part V, line 4:

The Cradle's endowment is held and administered by The Cradle Foundation. The Cradle Foundation's endowment funds are intended for the support of general operations, the Nursery, and a post-adoption counselor.

Part X, Line 2:

The Cradle, the Foundation, and CAP have received determination letters from the Internal Revenue Service indicating they are tax-exempt organizations as provided in Section 501(c)(3) of the Internal Revenue Code and are exempt from federal and state income taxes on income related to its exempt purpose. The Organizations follow the accounting standard on accounting for uncertainty in income taxes, which addresses the determination of whether tax benefits claimed or expected to be claimed on a tax return should be recorded in the financial statements. Under this guidance, the Organizations may recognize the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by taxing authorities, based on the technical merits of the position. Examples of tax positions include the tax-exempt status of the Organizations, and various positions related to the potential sources of unrelated business taxable income. There were no unrecognized tax benefits identified or recorded as liabilities as of and for the year ended September 30, 2020. The Organizations file Form 990 in the U.S. federal jurisdiction and in the State of Illinois.

Part XI, Line 4B - Other Adjustments:

Distributions from the Foundation 2,545,000.

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IRS990/Desc0Social Services: Cradle staff provide emotional support and options counseling for expectant parents free of charge, as well as lifelong emotional and educational support services for birth parents, adoptive families,and adopted individuals. In FY2020, trained Cradle counselors responded to 290 Helpline inquiries from expectant parents, received 92 expectant-parent referrals from professionals, wrote 29 homestudies for prospective adoptive parents, provided 327 counseling sessions, provided 141 post adoption consultaions, and 18 post adoption background reports written.
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IRS990/Form990PartVIISectionAGrp/PersonNm1Linda Hageman
IRS990/Form990PartVIISectionAGrp/PersonNm2Nijole Yutkowitz
IRS990/Form990PartVIISectionAGrp/PersonNm3Simone Wheeler
IRS990/Form990PartVIISectionAGrp/PersonNm4Jerry Biederman
IRS990/Form990PartVIISectionAGrp/PersonNm5Talita R Erickson
IRS990/Form990PartVIISectionAGrp/PersonNm6Kim Simonton
IRS990/Form990PartVIISectionAGrp/PersonNm7Angela S Ames
IRS990/Form990PartVIISectionAGrp/PersonNm8Jason Asper
IRS990/Form990PartVIISectionAGrp/PersonNm9Penelope Boardman
IRS990/Form990PartVIISectionAGrp/PersonNm10Jeff Brown
IRS990/Form990PartVIISectionAGrp/PersonNm11Eric Conley
IRS990/Form990PartVIISectionAGrp/PersonNm12James G Connelly III
IRS990/Form990PartVIISectionAGrp/PersonNm13Jane Commins
IRS990/Form990PartVIISectionAGrp/PersonNm14Jeanne Enright
IRS990/Form990PartVIISectionAGrp/PersonNm15Jessica A Garascia
IRS990/Form990PartVIISectionAGrp/PersonNm16Anna Marie Hajek
IRS990/Form990PartVIISectionAGrp/PersonNm17Margarita Kellen
IRS990/Form990PartVIISectionAGrp/PersonNm18Heather A Kelley
IRS990/Form990PartVIISectionAGrp/PersonNm19John Luce
IRS990/Form990PartVIISectionAGrp/PersonNm20Lawrence Rubly
IRS990/Form990PartVIISectionAGrp/PersonNm21Barbara Sereda
IRS990/Form990PartVIISectionAGrp/PersonNm22Ryan Whiticare
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IRS990/Form990PartVIISectionAGrp/TitleTxt0President & CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt1VP, Social Services
IRS990/Form990PartVIISectionAGrp/TitleTxt2VP, Outreach & Education
IRS990/Form990PartVIISectionAGrp/TitleTxt3VP, Development
IRS990/Form990PartVIISectionAGrp/TitleTxt4Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt5Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt6Vice Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt7Director
IRS990/Form990PartVIISectionAGrp/TitleTxt8Director
IRS990/Form990PartVIISectionAGrp/TitleTxt9Director
IRS990/Form990PartVIISectionAGrp/TitleTxt10Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt11Director
IRS990/Form990PartVIISectionAGrp/TitleTxt12Director
IRS990/Form990PartVIISectionAGrp/TitleTxt13Director
IRS990/Form990PartVIISectionAGrp/TitleTxt14Director
IRS990/Form990PartVIISectionAGrp/TitleTxt15Director
IRS990/Form990PartVIISectionAGrp/TitleTxt16Director
IRS990/Form990PartVIISectionAGrp/TitleTxt17Director
IRS990/Form990PartVIISectionAGrp/TitleTxt18Director
IRS990/Form990PartVIISectionAGrp/TitleTxt19Director
IRS990/Form990PartVIISectionAGrp/TitleTxt20Director
IRS990/Form990PartVIISectionAGrp/TitleTxt21Director
IRS990/Form990PartVIISectionAGrp/TitleTxt22Director
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IRS990/MissionDesc0Vision: A world where every child thrives in a safe and loving family. Mission: Building families through adoption. Support families through lifes challenges. Strengthening communities through education.
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Document Assets

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Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$18.9$0.42$18.5$5.34$4.54$0.80
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$18.7$0.38$18.3$6.21$4.99$1.22
2023Detailed filing. Detailed filing data is available for this year.$16.6$0.51$16.0$5.00$4.91$0.09
2022Detailed filing. Detailed filing data is available for this year.$14.8$0.37$14.4$4.55$4.12$0.42
2021Detailed filing. Detailed filing data is available for this year.$19.6$0.43$19.1$5.19$4.24$0.96
2020Detailed filing. Detailed filing data is available for this year.$17.0$1.10$15.9$4.62$4.44$0.17
2019Detailed filing. Detailed filing data is available for this year.$16.5$0.44$16.0$5.17$4.78$0.39
2018Detailed filing. Detailed filing data is available for this year.$18.2$0.35$17.9$5.52$5.38$0.14
2017Detailed filing. Detailed filing data is available for this year.$17.7$0.30$17.5$5.74$5.48$0.25
2016Detailed filing. Detailed filing data is available for this year.$16.9$0.43$16.5$11.1$5.83$5.27
2015Detailed filing. Detailed filing data is available for this year.$21.8$5.64$16.2$5.50$5.98$0.48
2014Detailed filing. Detailed filing data is available for this year.$25.0$5.72$19.3$6.09$5.97$0.12
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$25.5$5.78$19.7$5.92
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$25.5$5.72$19.8$5.70