Civic Intelligence

The Cradle Society

EIN 36-2181994 • 501(c)3 • Evanston, IL

Profile

Building families through adoption. Supporting families through life's challenges. Strengthening communities through education.

2049 Ridge AvenueEvanston, IL 60201

www.cradle.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

22nd percentile

0.02x

Higher debt load relative to assets than 22% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2025

Liabilities / Revenue

27th percentile

0.08x

Higher debt load relative to revenue than 27% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2025

Net Margin

69th percentile

15%

Higher net margin than 69% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2025

Top Officer Pay

73rd percentile

$272,100

Higher top officer pay than 73% of similar nonprofits.

Top officer pay equals 5.1% of source-year revenue.

501(c)3 • $10M-$25M nonprofits • Source year 2025

Asset Growth

39th percentile

1.1%

Faster asset growth than 39% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Annualized from 2024 to 2025

Revenue Growth

16th percentile

-14%

Faster revenue growth than 16% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Annualized from 2024 to 2025

Assets

Up

$18,888,031

Up $211,872 (+1.1%) from 2024

Liabilities

Up

$423,232

Up $46,404 (+12%) from 2024

Net Assets

Up

$18,464,799

Up $165,468 (+0.9%) from 2024

Revenue

Down

$5,337,054

Down $868,213 (-14%) from 2024

Expenses

Down

$4,539,713

Down $449,960 (-9.0%) from 2024

Net Income

Down

$797,341

Down $418,253 (-34%) from 2024

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$30M$20M$10M$0Assets 2012: $25,503,901Liabilities 2012: $5,717,822Net Assets 2012: $19,786,0792012Assets 2013: $25,482,811Liabilities 2013: $5,776,053Net Assets 2013: $19,706,7582013Assets 2014: $25,025,170Liabilities 2014: $5,721,757Net Assets 2014: $19,303,4132014Assets 2015: $21,828,599Liabilities 2015: $5,638,467Net Assets 2015: $16,190,1322015Assets 2016: $16,885,586Liabilities 2016: $430,808Net Assets 2016: $16,454,7782016Assets 2017: $17,748,925Liabilities 2017: $296,166Net Assets 2017: $17,452,7592017Assets 2018: $18,215,457Liabilities 2018: $346,855Net Assets 2018: $17,868,6022018Assets 2019: $16,472,076Liabilities 2019: $441,161Net Assets 2019: $16,030,9152019Assets 2020: $17,041,815Liabilities 2020: $1,097,474Net Assets 2020: $15,944,3412020Assets 2021: $19,568,827Liabilities 2021: $427,942Net Assets 2021: $19,140,8852021Assets 2022: $14,814,998Liabilities 2022: $371,979Net Assets 2022: $14,443,0192022Assets 2023: $16,554,352Liabilities 2023: $510,810Net Assets 2023: $16,043,5422023Assets 2024: $18,676,159Liabilities 2024: $376,828Net Assets 2024: $18,299,3312024Assets 2025: $18,888,031Liabilities 2025: $423,232Net Assets 2025: $18,464,7992025

Highlighted filing

2025

Assets$18,888,031
Liabilities$423,232
Net Assets$18,464,799

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$15M$10M$5.0M$0-$5.0MExpenses 2012: $5,704,3282012Expenses 2013: $5,924,2282013Revenue 2014: $6,090,861Expenses 2014: $5,973,380Net Income 2014: $117,4812014Revenue 2015: $5,497,439Expenses 2015: $5,977,670Net Income 2015: -$480,2312015Revenue 2016: $11,103,725Expenses 2016: $5,833,847Net Income 2016: $5,269,8782016Revenue 2017: $5,735,215Expenses 2017: $5,483,690Net Income 2017: $251,5252017Revenue 2018: $5,522,108Expenses 2018: $5,382,661Net Income 2018: $139,4472018Revenue 2019: $5,169,205Expenses 2019: $4,775,581Net Income 2019: $393,6242019Revenue 2020: $4,619,427Expenses 2020: $4,444,740Net Income 2020: $174,6872020Revenue 2021: $5,191,251Expenses 2021: $4,235,833Net Income 2021: $955,4182021Revenue 2022: $4,545,546Expenses 2022: $4,122,744Net Income 2022: $422,8022022Revenue 2023: $4,999,101Expenses 2023: $4,909,327Net Income 2023: $89,7742023Revenue 2024: $6,205,267Expenses 2024: $4,989,673Net Income 2024: $1,215,5942024Revenue 2025: $5,337,054Expenses 2025: $4,539,713Net Income 2025: $797,3412025

Highlighted filing

2025

Revenue$5,337,054
Expenses$4,539,713
Net Income$797,341

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$18.9$0.42$18.5$5.34$4.54$0.80
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$18.7$0.38$18.3$6.21$4.99$1.22
2023Detailed filing. Detailed filing data is available for this year.$16.6$0.51$16.0$5.00$4.91$0.09
2022Detailed filing. Detailed filing data is available for this year.$14.8$0.37$14.4$4.55$4.12$0.42
2021Detailed filing. Detailed filing data is available for this year.$19.6$0.43$19.1$5.19$4.24$0.96
2020Detailed filing. Detailed filing data is available for this year.$17.0$1.10$15.9$4.62$4.44$0.17
2019Detailed filing. Detailed filing data is available for this year.$16.5$0.44$16.0$5.17$4.78$0.39
2018Detailed filing. Detailed filing data is available for this year.$18.2$0.35$17.9$5.52$5.38$0.14
2017Detailed filing. Detailed filing data is available for this year.$17.7$0.30$17.5$5.74$5.48$0.25
2016Detailed filing. Detailed filing data is available for this year.$16.9$0.43$16.5$11.1$5.83$5.27
2015Detailed filing. Detailed filing data is available for this year.$21.8$5.64$16.2$5.50$5.98$0.48
2014Detailed filing. Detailed filing data is available for this year.$25.0$5.72$19.3$6.09$5.97$0.12
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$25.5$5.78$19.7$5.92
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$25.5$5.72$19.8$5.70
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Oct 1, 2024 to Sep 30, 2025
Signed
Aug 15, 2026
Return Version
2024v5.2
Gross Receipts
$5,337,054
Mission and Program Overview

Mission

Building families through adoption. Supporting families through life's challenges. Strengthening communities through education.

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$2,386,841$2,293,097▼ $93,744
Cash and Non-Interest-Bearing Accounts$144,936$168,187▲ $23,251
Prepaid Expenses and Deferred Charges$16,635$33,572▲ $16,937
Accounts Receivable$90,396$31,148▼ $59,248
Savings and Temporary Cash Investments$0$0→ $0
Other Notes and Loans Receivable, Net$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Investments in Publicly Traded Securities$0$0→ $0
Intangible Assets$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Total Assets$18,676,159$18,888,031▲ $211,872
Other Assets Total$16,037,351$16,362,027▲ $324,676
Liabilities
Accounts Payable and Accrued Expenses$376,828$423,232▲ $46,404
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Other Liabilities$0$0→ $0
Deferred Revenue$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$376,828$423,232▲ $46,404
Net Assets / Fund Balance
Net Assets With Donor Restrictions$9,486,772$10,111,005▲ $624,233
Net Assets Without Donor Restrictions$8,812,559$8,353,794▼ $458,765
Total Net Assets Fund Balance$18,299,331$18,464,799▲ $165,468
Total Liabilities and Net Assets / Fund Balance$18,676,159$18,888,031▲ $211,872

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$2,235,379$3,864,190$6,099,569
Equipment$37,418$1,393,449$1,430,867
Land$20,300-$20,300
Other Assets Org$6,335,020--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Jason FriedmanCEOPT$264,676$7,424$272,100
Damika HaydenCFOFT$149,144$3,044$152,188
Jorina FonteleraVP of MarketingFT$135,065$4,401$139,466
Pamela TancrediVP, Adoption & Family SupportFT$98,944$30,500$129,444

Board Members and Trustees

Highest Paid Contractors

ContractorServicesLocationCompensation
Compass Associates LLCAccounting Service3362 S Halsted St 100, Chicago, IL 60608$166,938
Revenue and Support

Revenue Composition

Contributions and Grants
$3,913,530
Program Service Revenue
$982,414
Investment Income
$140
Other Revenue
$440,970
All Other Contributions
$388,530
Change in Net Assets
$797,341

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
Yes
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Other Non Cash Contri Table1$47,496Fair Market Value
Total Noncash Contributions1$47,496-

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,812,054
Revenue Not Reported on Financial Statements
$3,525,000
Other Revenue Adjustments
$3,525,000
Total Revenue per Audited Statements
$1,812,054
Total Revenue per Form 990
$5,337,054
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$3,066,057
Other Expenses$1,468,181
Grants and Similar Amounts Paid$5,475
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$1,480,949$329,010-$1,809,959
Current Officers, Directors, Trustees, and Key Employees$495,301$151,897-$647,198
Payroll Taxes$505,925$97,500-$603,425
Fees for Services Other$193,909$291,816-$485,725
Advertising$170,779$44,437-$215,216
Occupancy$111,399$35,688-$147,087
Depreciation Depletion$103,432$31,644-$135,076
Insurance$1,018$106,642-$107,660
Interest-$103,855-$103,855
All Other Expenses$30,965$25,625-$56,590
Office Expenses$23,945$16,075-$40,020
Travel$9,539$3,400-$12,939
Conferences and Meetings$742$9,695-$10,437
Other Employee Benefits$5,475--$5,475
Grants to Domestic Individuals$5,475--$5,475
Other Expenses$1,296$431-$1,727
Total Functional Expenses$3,207,176$1,332,537$0$4,539,713

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$4,539,713
Total Expenses per Audited Statements$4,539,713
Total Expenses per Form 990$4,539,713
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$0
Fundraising Gross Income$0
Gaming Direct Expenses$0
Gaming Gross Income$0
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, line 11B:

Management works with the auditors in the preparation of the Form 990 and provides a copy of the prepared Form 990 to the Board Finance/Audit Committee and the full Board for review prior to its filing with the IRS.

Form 990, Part VI, Section B, Line 12C:

Any known material conflict of interest which becomes relevant to any matter requiring action by the Board of Directors or any of its committees are to be disclosed to the Board of Directors or such committee, and such individual shall not vote on such matter, shall not use personal influence in connection with such matter, and shall not be counted in determining the quorum for the meeting. The minutes of such meeting will reflect the disclosure made, the abstinence from voting, and the exclusion from the count in determining the quorum for the meeting.

Form 990, Part VI, Section B, Line 15:

A compensation review occurs annually following the end of the fiscal year. In preparation for the discussion, a compensation survey is conducted which consists of a review of comparable adoption agency Form 990's, non-profit salary surveys, and publically available data from the Department of Labor and salary websites. The data is compiled and compared to the current analyzed salaries of senior staff in relation to the organization's compensation philosophy and practices statement. Should there be indicators that an adjustment is necessary, recommendation is made with supportive data. The Executive Committee determines if any increase will be approved considering both the data and the organization's ability to make the adjustment. The Executive Committee's recommendation is approved by the Board of Directors which is documented in the Board minutes.

Form 990, Part VI, Section C, Line 19:

The governing documents and conflict of interest policy are available upon request. The organization's financial statements are posted on The Cradle's website and are also available upon request. These documents are available for the same period of disclosure as set forth in section 6104(d).

Filing and Contact Details

Filer

Filer Name
The Cradle Society
EIN
36-2181994
In Care Of
% JASON FRIEDMAN
Phone
8474755800
Address
2049 Ridge Avenue, Evanston, IL 60201

Signing Officer

Name
Jason Friedman
Title
President & CEO
Phone
8474755800
Signed
2026-08-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Jason Friedman
Formed
1923
Legal Domicile
Il
Voting Board Members
15
Independent Board Members
15
Employees
66
Volunteers
32

Preparer

Firm
Miller Cooper & Co Ltd
Address
3 Parkway North Blvd Suite 200, Deerfield, IL 60015
Preparer
Kate Czaja
Phone
8472055000
Supplemental Narrative

Additional Explanations

Form 990, Part XI, line 9, Changes in Net Assets:

Change in Beneficial Interest in Net Assets of Foundation 2,621,644. Change in Value of Split Interest Agreements and Trusts 271,483. Contributions to the Foundation -3,525,000. Total to Form 990, Part XI, Line 9 -631,873.

Form 990 Part IX Line 11G

Description:professional fees total fees:485725

Financial Statement Notes

Part V, line 4:

The Cradle's endowment is held and administered by The Cradle Foundation. The Cradle Foundation's endowment funds are intended for the support of general operations, the Nursery, and a post-adoption counselor.

Part X, Line 2:

The Cradle and the Foundation have received determination letters from the Internal Revenue Service indicating they are tax-exempt organizations as provided in Section 501(c)(3) of the Internal Revenue Code and are exempt from federal and state income taxes on income related to its exempt purpose. The Organizations follow the accounting standard on accounting for uncertainty in income taxes, which addresses the determination of whether tax benefits claimed or expected to be claimed on a tax return should be recorded in the financial statements. Under this guidance, the Organizations may recognize the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by taxing authorities, based on the technical merits of the position. Examples of tax positions include the tax-exempt status of the Organizations, and various positions related to the potential sources of unrelated business taxable income. There were no unrecognized tax benefits identified or recorded as liabilities as of and for the year ended September 30, 2025. The Organizations file Form 990 in the U.S. federal jurisdiction and in the State of Illinois.

Part XI, Line 4B - Other Adjustments:

Distributions from the Foundation 3,525,000.

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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