Civic Intelligence

American Council on Exercise

990 • Fiscal year 2024 • EIN 33-0123550

Jul 01, 2023 to Jun 30, 2024 • Filed on Nov 06, 2024

Organization ProfileWWW.ACEFITNESS.COM

View Organization Page

9444 Balboa Ave 290San Diego, CA 92123

(858) 279-8227

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

80th percentile

0.62x

Higher debt load relative to assets than 80% of similar nonprofits.

2024 filings • 501(c)3 • $25M-$50M nonprofits • Source year 2024

Liabilities / Revenue

66th percentile

0.52x

Higher debt load relative to revenue than 66% of similar nonprofits.

2024 filings • 501(c)3 • $25M-$50M nonprofits • Source year 2024

Net Margin

9th percentile

-27%

Higher net margin than 9% of similar nonprofits.

2024 filings • 501(c)3 • $25M-$50M nonprofits • Source year 2024

Top Officer Pay

88th percentile

$633,931

Higher top officer pay than 88% of similar nonprofits.

Top officer pay equals 3.2% of source-year revenue.

2024 filings • 501(c)3 • $25M-$50M nonprofits • Source year 2024

Asset Growth

1st percentile

-35%

Faster asset growth than 1% of similar nonprofits.

2024 filings • 501(c)3 • $25M-$50M nonprofits • Annualized from 2023 to 2024

Revenue Growth

31st percentile

0.3%

Faster revenue growth than 31% of similar nonprofits.

2024 filings • 501(c)3 • $25M-$50M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets80th percentile

Assets

Down

$16,676,911

Down $8,896,116 (-35%) from 2023

Net Assets

Down

$6,401,164

Down $5,874,269 (-48%) from 2023

Liabilities

Down

$10,275,747

Down $3,021,847 (-23%) from 2023

Revenue And Expenses
Liabilities / Revenue66th percentileNet Margin9th percentile

Revenue

Up

$19,606,929

Up $51,342 (+0.3%) from 2023

Expenses

Up

$24,832,078

Up $163,449 (+0.7%) from 2023

Net Income

Down

-$5,225,149

Down $112,107 (-2.2%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth1st percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$30M$20M$10M$0Assets 2015: $14,926,384Liabilities 2015: $4,311,749Net Assets 2015: $10,614,6352015Assets 2016: $18,535,494Liabilities 2016: $6,501,136Net Assets 2016: $12,034,3582016Assets 2017: $19,854,809Liabilities 2017: $6,671,255Net Assets 2017: $13,183,5542017Assets 2018: $27,112,476Liabilities 2018: $12,774,297Net Assets 2018: $14,338,1792018Assets 2019: $24,384,130Liabilities 2019: $11,794,104Net Assets 2019: $12,590,0262019Assets 2020: $26,244,435Liabilities 2020: $13,428,700Net Assets 2020: $12,815,7352020Assets 2021: $27,746,605Liabilities 2021: $12,103,795Net Assets 2021: $15,642,8102021Assets 2022: $27,869,166Liabilities 2022: $11,054,325Net Assets 2022: $16,814,8412022Assets 2023: $25,573,027Liabilities 2023: $13,297,594Net Assets 2023: $12,275,4332023Assets 2024: $16,676,911Liabilities 2024: $10,275,747Net Assets 2024: $6,401,1642024Assets 2025: $14,921,408Liabilities 2025: $9,344,883Net Assets 2025: $5,576,5252025

Highlighted filing

2024

Assets$16,676,911
Liabilities$10,275,747
Net Assets$6,401,164
Open 2024 Filing

Operations Trend

Revenue Growth31st percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$30M$20M$10M$0-$10MRevenue 2015: $18,505,234Expenses 2015: $16,817,261Net Income 2015: $1,687,9732015Revenue 2016: $22,073,863Expenses 2016: $20,498,023Net Income 2016: $1,575,8402016Revenue 2017: $26,262,043Expenses 2017: $25,303,025Net Income 2017: $959,0182017Revenue 2018: $28,541,818Expenses 2018: $27,773,662Net Income 2018: $768,1562018Revenue 2019: $26,400,164Expenses 2019: $28,138,301Net Income 2019: -$1,738,1372019Revenue 2020: $24,935,410Expenses 2020: $24,594,564Net Income 2020: $340,8462020Revenue 2021: $26,370,140Expenses 2021: $24,980,765Net Income 2021: $1,389,3752021Revenue 2022: $26,697,043Expenses 2022: $24,344,901Net Income 2022: $2,352,1422022Revenue 2023: $19,555,587Expenses 2023: $24,668,629Net Income 2023: -$5,113,0422023Revenue 2024: $19,606,929Expenses 2024: $24,832,078Net Income 2024: -$5,225,1492024Revenue 2025: $19,271,696Expenses 2025: $19,732,804Net Income 2025: -$461,1082025

Highlighted filing

2024

Revenue$19,606,929
Expenses$24,832,078
Net Income-$5,225,149
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
Nov 6, 2024
Return Version
2023v5.1
Gross Receipts
$31,260,378
Mission and Program Overview

Mission

Our mission is to get people moving.

The nonprofit organization american council on exercise is committed to getting people moving.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$9,026,470$7,081,024▼ $1,945,446
Savings and Temporary Cash Investments$1,942,509$2,124,861▲ $182,352
Prepaid Expenses and Deferred Charges$1,804,132$1,729,910▼ $74,222
Accounts Receivable$1,308,525$1,713,813▲ $405,288
Inventories for Sale or Use$365,872$371,241▲ $5,369
Intangible Assets$2,003,964$347,415▼ $1,656,549
Land, Buildings, and Equipment, Net$6,807,459$308,126▼ $6,499,333
Pledges and Grants Receivable$24,336$0▼ $24,336
Cash and Non-Interest-Bearing Accounts$600$600→ $0
Total Assets$25,573,027$16,676,911▼ $8,896,116
Other Assets Total$2,289,160$2,999,921▲ $710,761
Liabilities
Other Liabilities$3,558,544$3,702,908▲ $144,364
Accounts Payable and Accrued Expenses$2,349,019$3,305,303▲ $956,284
Deferred Revenue$2,857,366$3,067,536▲ $210,170
Mortgage Notes Payable Secured by Investment Property$4,532,665$200,000▼ $4,332,665
Total Liabilities$13,297,594$10,275,747▼ $3,021,847
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$12,206,446$6,401,164▼ $5,805,282
Net Assets With Donor Restrictions$68,987$0▼ $68,987
Total Net Assets Fund Balance$12,275,433$6,401,164▼ $5,874,269
Total Liabilities and Net Assets / Fund Balance$25,573,027$16,676,911▼ $8,896,116

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$262,220$1,256,374$1,518,594
Equipment$7,663$488,260$495,923
Leasehold Improvements$38,243$33,217$71,460
Other Assets Org$1,867,760--
Compensation and Service Providers
Top Officer Pay88th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Scott GoudeseuneBoard Member, CEO (thru 06/24)FT$549,112$84,819$633,931
Cedric BryantPresident & Chief Science OfficerFT$434,205$76,405$510,610
Alex MirnezamChief Financial OfficerFT$401,759$86,647$488,406
Amanda CassChief Operating OfficerFT$359,967$63,820$423,787
Graham Melstrand EvpcommunityHealth & Wellness ServicesFT$300,425$43,910$344,335
Sarah BeavinsVP, Sales & MarketingFT$261,588$39,000$300,588
David FischerSVP, Online Business TechnologyFT$236,361$38,960$275,321
Robert Hodgin Evp BusinessDevelopment & Strategic PartnerFT$241,021$32,308$273,329
Dominique HodginVP, EducationFT$216,976$38,806$255,782

Board Members and Trustees

NameTitle
David NixonBoard Chair
John LallyBoard Vice Chair
Antonio WilliamsBoard Member
Becky RoseberryBoard Member
Fred HoffmanBoard Member
Gregory DegnanBoard Member
Jay BlahnikBoard Member
Jenny LeeBoard Member
Kimberly WellsBoard Member
Tuayo LouisBoard Member
Laurie WhitselBoard Secretary
Jim ForsonBoard Treasurer
Scott AlarconBoard Treasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Proctoru INCTesting ServicesMS121 MEAZURE LEARNING PO BOX 98974, Sacramento, CA 95798$2,255,399
TcwglobalTemp ServicesPO BOX 102998, Pasadena, CA 91189$938,864
Torchlight Marketing LLCMarketing Services2308 MT VERNON AVE 754, Alexandria, VA 22301$479,444
Sagehouse AdivosrsConsulting Services20 STANDISH ROAD, Carnegie, PA 15106$470,948
B2 Search Group LLCTemp Services1801 W OLYMPIC BLVD, Pasadena, CA 91199$391,319
Revenue and Support

Revenue Composition

Contributions and Grants
$58,317
Program Service Revenue
$13,115,700
Investment Income
$1,497,768
Other Revenue
$4,935,144
All Other Contributions
$58,317
Change in Net Assets
$-5,225,149

Audited Revenue Reconciliation

Revenue per Audited Statements
$19,606,929
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$983,725
Total Revenue per Audited Statements
$20,590,654
Total Revenue per Form 990
$19,606,929
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$14,988,796
Other Expenses$9,843,282
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$9,308,762$1,575,007-$10,883,769
Advertising$2,493,366$22,047-$2,515,413
Current Officers, Directors, Trustees, and Key Employees$934,556$1,094,169-$2,028,725
Fees for Services Other$1,729,919$53,195-$1,783,114
Other Employee Benefits$896,096$88,513-$984,609
Payroll Taxes$675,841$148,972-$824,813
All Other Expenses$598,487$137,891-$736,378
Occupancy$252,065$163,498-$415,563
Depreciation Depletion$315,603$66,384-$381,987
Pension Plan Contributions$242,746$24,134-$266,880
Conferences and Meetings$180,481$68,994-$249,475
Insurance$178,503$39,530-$218,033
Other Expenses$186,764$30,796-$217,560
Fees for Services Accounting-$133,906-$133,906
Office Expenses$92,511$8,924-$101,435
Fees for Services Legal-$99,938-$99,938
Travel$47,513$23,923-$71,436
Fees for Service Investment Mgmnt Fees-$51,452-$51,452
Total Functional Expenses$20,945,434$3,886,644$0$24,832,078

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$26,464,923
Expenses per Audited Statements$24,832,078
Total Expenses per Form 990$24,832,078
Expenses Not Reported on Form 990$1,632,845
Expenses Not Reported on Financial Statements$0
International Activity

International Summary

Offices
0
Employees
0
Spending
$20,779

International Compliance

Activity in boycott countries
Yes
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
Middle East and North AfricaProgram ServicesEducational Materials00$20,779
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Scott GoudeseuneSon of CEOWagesNo$160,484
Amanda CassHusband of COOWagesNo$147,463
Scott GoudeseuneDaughter-in-law of CEOWagesNo$81,240
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Deferred Compensation Payable$1,858,900
Operating Lease Liabilities$1,210,758
Consideration Payable$633,250
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
Yes
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The form 990 is reviewed internally by the executive team and externally by the audit committee. The form 990 is made available to the board of directors prior to submission.”

Form 990, Part VI, Section B, Line 12C

“All board members and ace staff are required to annually complete a conflict of interest disclosure form. The board reviews all board member disclosures as well as the ceo and cfo. Ceo and cfo review ace employee disclosures. At each board meeting, members are reminded of conflict of interest policies and asked if they are aware of any conflicts. If a conflict arises, that board member cannot vote on the matter.”

Form 990, Part VI, Section B, Line 15

“With respect to the president and officers (president & cso, ceo, cfo), a compensation analysis is performed by an independent party annually which takes market data from several published surveys and market prices the positions based on job responsibilities and corporate information. Total compensation is included in the review. The compensation committee reviews the report and makes recommendations to the board of directors. Compensation is approved by independent board members and is contemporaneously documented. This process was last done june 2024 during the annual board meeting. A compensation analysis is performed by an independent party annually which takes market data from several published surveys and market prices all of our staff including key employee positions based on job responsibilities and corporate information every 1-2 years. The cfo and president review the report and make recommendations to the board of directors. Compensation for key employees and staff are approved during the budgeted process by independent board members and is contemporaneously documented. This process was last done in june 2024 during the annual board meeting.”

Form 990, Part VI, Section C, Line 19

“Governing documents, conflict of interest policy, and financial statements are available upon request.”

Filing and Contact Details

Filer

Filer Name
American Council on Exercise
EIN
33-0123550
Phone
8582798227
Address
9444 BALBOA AVE 290, SAN DIEGO, CA 92123

Signing Officer

Name
Alex Mirnezam
Title
C.f.o.
Phone
8582798227
Signed
2024-11-06
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Alex Mirnezam
Formed
1986
Legal Domicile
CA
Voting Board Members
14
Independent Board Members
13
Employees
101
Volunteers
18

Preparer

Firm
Moss Adams Llp
Address
4747 EXECUTIVE DR SUITE 1300, SAN DIEGO, CA 92121
Preparer
Patricia J Mayer
Phone
8586271400
Supplemental Narrative

Additional Explanations

FORM 990, PART XI, LINE 9:

“Loss on impairment of goodwill -1,399,709.”

STATEMENT WITH REGARD TO FUNDRAISING EXPENSE:

“This organization receives the majority of its income from program services, thus, the organization does not incur fundraising expenses.”

Financial Statement Notes

PART X, LINE 2:

“Ace is exempt from income taxes under section 501(c)(3) of the internal revenue code ("irc") and section 23701(d) of the california revenue and taxation code, except to the extent of unrelated business taxable income as defined under irc sections 511 through 515. Ace had no unrecognized tax benefits or liabilities as of june 30, 2024 and 2023. Ace files an exempt organization return in the united states federal jurisdiction and with the franchise tax board in the state of california.”

PART XI, LINE 2D - OTHER ADJUSTMENTS:

“Cost of goods sold 1,482,845. Loss on impairment of goodwill -1,399,709.”

PART XII, LINE 2D - OTHER ADJUSTMENTS:

“Cost of goods sold 1,482,845.”

Raw XML AppendixShowing 400 of 887 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt1BOARD MEMBER
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IRS990/Form990PartVIISectionAGrp/TitleTxt3BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt4BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt5BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt6BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt7BOARD TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt8BOARD VICE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt9BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt10BOARD SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt11BOARD MEMBER, CEO (THRU 06/24)
IRS990/Form990PartVIISectionAGrp/TitleTxt12BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt13BOARD TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt14CHIEF FINANCIAL OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt15CHIEF OPERATING OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt16PRESIDENT & CHIEF SCIENCE OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt17SVP, ONLINE BUSINESS TECHNOLOGY
IRS990/Form990PartVIISectionAGrp/TitleTxt18HEALTH & WELLNESS SERVICES
IRS990/Form990PartVIISectionAGrp/TitleTxt19VP, SALES & MARKETING
IRS990/Form990PartVIISectionAGrp/TitleTxt20VP, EDUCATION
IRS990/Form990PartVIISectionAGrp/TitleTxt21DEVELOPMENT & STRATEGIC PARTNER
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IRS990/FSAuditedInd01
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IRS990/OtherRevenueMiscGrp/BusinessCd1541800
IRS990/OtherRevenueMiscGrp/Desc0PROFESSIONAL TOOLS & SUPPORT

Document Assets

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Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$16,676,911
Liabilities
$10,275,747
Net assets
$6,401,164
Revenue
$19,606,929
Expenses
$24,832,078
Net income
-$5,225,149
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$14.9$9.34$5.58$19.3$19.7$0.46
2024Detailed filing. Detailed filing data is available for this year.$16.7$10.3$6.40$19.6$24.8$5.23
2023Facts available. Structured filing facts are available, but richer extracted sections are limited.$25.6$13.3$12.3$19.6$24.7$5.11
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$27.9$11.1$16.8$26.7$24.3$2.35
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$27.7$12.1$15.6$26.4$25.0$1.39
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$26.2$13.4$12.8$24.9$24.6$0.34
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$24.4$11.8$12.6$26.4$28.1$1.74
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$27.1$12.8$14.3$28.5$27.8$0.77
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$19.9$6.67$13.2$26.3$25.3$0.96
2016Detailed filing. Detailed filing data is available for this year.$18.5$6.50$12.0$22.1$20.5$1.58
2015Detailed filing. Detailed filing data is available for this year.$14.9$4.31$10.6$18.5$16.8$1.69