Civic Intelligence

American Council on Exercise

EIN 33-0123550 • 501(c)3 • San Diego, CA

View Organization Page

Profile

Our mission is to ensure people have access to well-qualified fitness professionals and health coaches, and science-based information and resources on safe and effective physical activity, so they may get active, establish healthy behaviors, and live their most fit lives. As america'sauthority on fitness, ace protects all segments of society agains ineffective fitness products, programs, and trends through its ongoing public education, outreach and research. Ace further protects the public by setting certification and continuing education standards for fitness professionals, ace is leading the fitness profession to become more integral to healthcare and provide the link between the clinic and the community by advocating before municipal, state and federal governments and to the healthcare system to extend physical activity-based prevention programming beyond the clinic to directly where people live, work and play.

4933 Paramount DriveSan Diego, CA 92123

www.acefitness.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

81st percentile

0.63x

Higher debt load relative to assets than 81% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2025

Liabilities / Revenue

68th percentile

0.48x

Higher debt load relative to revenue than 68% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2025

Net Margin

29th percentile

-2.4%

Higher net margin than 29% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Source year 2025

Top Officer Pay

92nd percentile

$570,330

Higher top officer pay than 92% of similar nonprofits.

Top officer pay equals 3.0% of source-year revenue.

501(c)3 • $10M-$25M nonprofits • Source year 2025

Asset Growth

11th percentile

-11%

Faster asset growth than 11% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Annualized from 2024 to 2025

Revenue Growth

30th percentile

-1.7%

Faster revenue growth than 30% of similar nonprofits.

501(c)3 • $10M-$25M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets81st percentile

Assets

Down

$14,921,408

Down $10,651,619 (-42%) from 2023

Liabilities

Down

$9,344,883

Down $3,952,711 (-30%) from 2023

Net Assets

Down

$5,576,525

Down $6,698,908 (-55%) from 2023

Operations
Liabilities / Revenue68th percentileNet Margin29th percentile

Revenue

Down

$19,271,696

Down $283,891 (-1.5%) from 2023

Expenses

Down

$19,732,804

Down $4,935,825 (-20%) from 2023

Net Income

Up

-$461,108

Up $4,651,934 (+91%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth11th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$30M$20M$10M$0Assets 2015: $14,926,384Liabilities 2015: $4,311,749Net Assets 2015: $10,614,6352015Assets 2016: $18,535,494Liabilities 2016: $6,501,136Net Assets 2016: $12,034,3582016Assets 2017: $19,854,809Liabilities 2017: $6,671,255Net Assets 2017: $13,183,5542017Assets 2018: $27,112,476Liabilities 2018: $12,774,297Net Assets 2018: $14,338,1792018Assets 2019: $24,384,130Liabilities 2019: $11,794,104Net Assets 2019: $12,590,0262019Assets 2020: $26,244,435Liabilities 2020: $13,428,700Net Assets 2020: $12,815,7352020Assets 2021: $27,746,605Liabilities 2021: $12,103,795Net Assets 2021: $15,642,8102021Assets 2022: $27,869,166Liabilities 2022: $11,054,325Net Assets 2022: $16,814,8412022Assets 2023: $25,573,027Liabilities 2023: $13,297,594Net Assets 2023: $12,275,4332023Assets 2025: $14,921,408Liabilities 2025: $9,344,883Net Assets 2025: $5,576,5252025

Highlighted filing

2025

Assets$14,921,408
Liabilities$9,344,883
Net Assets$5,576,525
Open 2025 Filing

Operations Trend

Revenue Growth30th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$30M$20M$10M$0-$10MRevenue 2015: $18,505,234Expenses 2015: $16,817,261Net Income 2015: $1,687,9732015Revenue 2016: $22,073,863Expenses 2016: $20,498,023Net Income 2016: $1,575,8402016Revenue 2017: $26,262,043Expenses 2017: $25,303,025Net Income 2017: $959,0182017Revenue 2018: $28,541,818Expenses 2018: $27,773,662Net Income 2018: $768,1562018Revenue 2019: $26,400,164Expenses 2019: $28,138,301Net Income 2019: -$1,738,1372019Revenue 2020: $24,935,410Expenses 2020: $24,594,564Net Income 2020: $340,8462020Revenue 2021: $26,370,140Expenses 2021: $24,980,765Net Income 2021: $1,389,3752021Revenue 2022: $26,697,043Expenses 2022: $24,344,901Net Income 2022: $2,352,1422022Revenue 2023: $19,555,587Expenses 2023: $24,668,629Net Income 2023: -$5,113,0422023Revenue 2025: $19,271,696Expenses 2025: $19,732,804Net Income 2025: -$461,1082025

Highlighted filing

2025

Revenue$19,271,696
Expenses$19,732,804
Net Income-$461,108
Open 2025 Filing

Filings

Most recent year

2025 • Form 990XML pending. An XML filing is linked for this year, but detailed extraction is still pending.

Open filing
Assets
$14,921,408
Liabilities
$9,344,883
Net assets
$5,576,525
Revenue
$19,271,696
Expenses
$19,732,804
Net income
-$461,108
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$14.9$9.34$5.58$19.3$19.7$0.46
2023Facts available. Structured filing facts are available, but richer extracted sections are limited.$25.6$13.3$12.3$19.6$24.7$5.11
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$27.9$11.1$16.8$26.7$24.3$2.35
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$27.7$12.1$15.6$26.4$25.0$1.39
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$26.2$13.4$12.8$24.9$24.6$0.34
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$24.4$11.8$12.6$26.4$28.1$1.74
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$27.1$12.8$14.3$28.5$27.8$0.77
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$19.9$6.67$13.2$26.3$25.3$0.96
2016Detailed filing. Detailed filing data is available for this year.$18.5$6.50$12.0$22.1$20.5$1.58
2015Detailed filing. Detailed filing data is available for this year.$14.9$4.31$10.6$18.5$16.8$1.69
Latest Detailed Filing

The latest 2025 filing currently has linked XML that has not been fully parsed yet. Showing the latest detailed filing from 2023 below.

Jump To
Filing Snapshot
Filing Period
Jul 1, 2022 to Jun 30, 2023
Signed
Nov 10, 2023
Return Version
2022v5.0
Gross Receipts
$32,945,138
Mission and Program Overview

Mission

Our mission is to get people moving.

The nonprofit organization american council on exercise is committed to getting people moving.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$10,402,229$9,026,470▼ $1,375,759
Land, Buildings, and Equipment, Net$7,184,251$6,807,459▼ $376,792
Intangible Assets-$2,003,964-
Savings and Temporary Cash Investments$5,465,169$1,942,509▼ $3,522,660
Prepaid Expenses and Deferred Charges$2,045,674$1,804,132▼ $241,542
Accounts Receivable$407,617$1,308,525▲ $900,908
Inventories for Sale or Use$262,536$365,872▲ $103,336
Pledges and Grants Receivable$24,336$24,336→ $0
Cash and Non-Interest-Bearing Accounts$600$600→ $0
Total Assets$27,869,166$25,573,027▼ $2,296,139
Other Assets Total$2,076,754$2,289,160▲ $212,406
Liabilities
Mortgage Notes Payable Secured by Investment Property$4,254,991$4,532,665▲ $277,674
Other Liabilities$2,072,038$3,558,544▲ $1,486,506
Deferred Revenue$1,979,776$2,857,366▲ $877,590
Accounts Payable and Accrued Expenses$2,747,520$2,349,019▼ $398,501
Total Liabilities$11,054,325$13,297,594▲ $2,243,269
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$16,731,741$12,206,446▼ $4,525,295
Net Assets With Donor Restrictions$83,100$68,987▼ $14,113
Total Net Assets Fund Balance$16,814,841$12,275,433▼ $4,539,408
Total Liabilities and Net Assets / Fund Balance$27,869,166$25,573,027▼ $2,296,139

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$6,730,209$3,133,087$1,430,273
Equipment$24,960$492,556$517,516
Leasehold Improvements$52,290$14,747$67,037
Other Assets Org$320,857--
Compensation and Service Providers
Top Officer Pay92nd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Scott Goudeseune CEOBoard MemberFT$594,688$92,884$687,572
Alex MirnezamChief Financial OfficerFT$458,862$127,634$586,496
Cedric BryantPresident & Chief Science OfficerFT$463,760$81,896$545,656
Amanda CassChief Operating OfficerFT$347,345$56,598$403,943
Graham Melstrand EvpcommunityHealth & Wellness ServicesFT$305,539$54,874$360,413
Sarah BeavinsVP, Sales & MarketingFT$256,295$40,658$296,953
David FischerSVP, Online Business TechnologyFT$235,855$39,504$275,359
Todd Galati Sen DirectorCredentialing & Practice AdvancementFT$207,292$48,243$255,535
Christopher GoudeseuneVP, OperationsFT$208,130$31,507$239,637

Board Members and Trustees

NameTitle
David NixonBoard Chair
Laurie WhitselBoard Vice Chair
Antonio WilliamsBoard Member
Becky RoseberryBoard Member
Fred HoffmanBoard Member
Gregory DegnanBoard Member
Jay BlahnikBoard Member
Jenny LeeBoard Member
Kimberly WellsBoard Member
Scott AlarconBoard Member
Tuayo LouisBoard Member
Fred ShermanBoard Member (thru 06/22)
John LallyBoard Secretary
Jim ForsonBoard Treasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Scantron CorporationTesting ServicesPO BOX 93038, Chicago, IL 60673$1,285,787
Impact Tech INCPaid Media & Seo223 EAST DE LA GUERRA, Santa Barbara, CA 93101$426,948
Zion & Zion LLCMarketing Agency Services74 E RIO SALADO PRWY STE 200, Tempe, AZ 85281$404,719
Proctoru INCTesting ServicesMS121 MEAZURE LEARNING PO BOX 98974, Sacramento, CA 95798$381,163
Federal ExpressShippingPO BOX 7221, Pasadena, CA 91109$328,873
Revenue and Support

Revenue Composition

Contributions and Grants
$31,407
Program Service Revenue
$13,844,770
Investment Income
$473,518
Other Revenue
$5,205,892
All Other Contributions
$31,407
Change in Net Assets
$-5,113,042

Audited Revenue Reconciliation

Revenue per Audited Statements
$19,555,587
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$2,304,811
Total Revenue per Audited Statements
$21,860,398
Total Revenue per Form 990
$19,555,587
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$14,100,594
Other Expenses$10,568,035
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$8,455,701$1,416,790-$9,872,491
Advertising$2,380,615$12,174-$2,392,789
Current Officers, Directors, Trustees, and Key Employees$598,890$1,620,836-$2,219,726
Fees for Services Other$1,694,888$150,806-$1,845,694
All Other Expenses$820,457$261,793-$1,082,250
Other Employee Benefits$869,299$43,736-$913,035
Payroll Taxes$601,561$159,946-$761,507
Depreciation Depletion$558,001$122,739-$680,740
Pension Plan Contributions$333,835--$333,835
Other Expenses$236,647$45,971-$282,618
Conferences and Meetings$216,456$59,111-$275,567
Insurance$198,877$45,877-$244,754
Occupancy$165,042$36,303-$201,345
Fees for Services Legal$9$167,900-$167,909
Office Expenses$136,301$6,693-$142,994
Travel$55,713$31,538-$87,251
Fees for Services Accounting$5$84,039-$84,044
Fees for Service Investment Mgmnt Fees-$56,603-$56,603
Total Functional Expenses$20,295,290$4,373,339$0$24,668,629

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$26,399,806
Expenses per Audited Statements$24,668,629
Total Expenses per Form 990$24,668,629
Expenses Not Reported on Form 990$1,731,177
Expenses Not Reported on Financial Statements$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Scott GoudeseuneSon of CEOWagesNo$210,890
Scott GoudeseuneDaughter-in-law of CEOWagesNo$133,190
Amanda CassHusband of COOWagesNo$132,426
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Deferred Compensation Payable$1,962,232
Consideration Payable$1,266,500
Operating Lease Liabilities$329,812
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
Yes
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The form 990 is reviewed internally by the executive team and externally by the audit committee. The form 990 is made available to the board of directors prior to submission.”

Form 990, Part VI, Section B, Line 12C

“All board members and ace staff are required to annually complete a conflict of interest disclosure form. The board reviews all board member disclosures as well as the ceo and cfo. Ceo and cfo review ace employee disclosures. At each board meeting, members are reminded of conflict of interest policies and asked if they are aware of any conflicts. If a conflict arises, that board member cannot vote on the transaction.”

Form 990, Part VI, Section B, Line 15

“With respect to the president and officers (president & cso, ceo, cfo), a compensation analysis is performed by an independent party annually which takes market data from several published surveys and market prices the positions based on job responsibilities and corporate information. Total compensation and benefits are included in the review. The compensation committee reviews the report and makes recommendations to the board of directors. Compensation is approved by independent board members and is contemporaneously documented. This process was last done june 2023 during the annual board meeting. A compensation analysis is performed by an independent party annually which takes market data from several published surveys and market prices all of our staff including key employee positions based on job responsibilities and corporate information. The cfo and president review the report and make recommendations to the board of directors. Compensation for key employees and staff are approved during the budgeted process by independent board members and is contemporaneously documented. This process was last done in june 2023 during the annual board meeting.”

Form 990, Part VI, Section C, Line 19

“Governing documents and conflict of interest policy are available upon request. Financial statements are available on the organization's website.”

Filing and Contact Details

Filer

Filer Name
American Council on Exercise
EIN
33-0123550
Phone
8582798227
Address
4933 PARAMOUNT DRIVE, SAN DIEGO, CA 92123

Signing Officer

Name
Alex Mirnezam
Title
C.f.o.
Phone
8582798227
Signed
2023-11-10
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Alex Mirnezam
Formed
1986
Legal Domicile
CA
Voting Board Members
14
Independent Board Members
13
Employees
107
Volunteers
17

Preparer

Firm
Moss Adams Llp
Address
4747 EXECUTIVE DR SUITE 1300, SAN DIEGO, CA 92121
Preparer
Patricia J Mayer
Phone
8586271400
Supplemental Narrative

Additional Explanations

STATEMENT WITH REGARD TO FUNDRAISING EXPENSE:

“This organization receives the majority of its income from program services, thus, the organization does not incur fundraising expenses.”

Financial Statement Notes

PART X, LINE 2:

“Ace is exempt from income taxes under section 501(c)(3) of the internal revenue code ("irc") and section 23701(d) of the california revenue and taxation code, except to the extent of unrelated business taxable income as defined under irc sections 511 through 515. Ace had no unrecognized tax benefits or liabilities as of june 30, 2023 and 2022. Ace files an exempt organization return in the united states federal jurisdiction and with the franchise tax board in the state of california.”

PART XI, LINE 2D - OTHER ADJUSTMENTS:

“Cost of goods sold 1,731,177.”

PART XII, LINE 2D - OTHER ADJUSTMENTS:

“Cost of goods sold 1,731,177.”

Raw XML AppendixShowing 400 of 884 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/ActivitiesConductedPrtshpInd00
IRS990/ActivityOrMissionDesc0THE NONPROFIT ORGANIZATION AMERICAN COUNCIL ON EXERCISE IS COMMITTED TO GETTING PEOPLE MOVING.
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IRS990/Desc0CERTIFICATION AND PREPARATORY EDUCATION:THE CERTIFICATION OF WELL-QUALIFIED EXERCISE PROFESSIONALS AND HEALTH COACHES IS THE FOUNDATION OF ACE'S APPROACH TO GET PEOPLE MOVING. ACE DEVELOPS, REVIEWS, AND MAINTAINS ACE CERTIFICATION EXAMS, STUDY MATERIALS AND TRAINING MANUALS. IN 2022, THERE WERE MORE THAN 90,000 ACE CERTIFIED PROFESSIONALS WHO HELD MORE THAN 100,000 CERTIFICATIONS. THESE PROFESSIONALS ARE LOCATED ACROSS THE WORLD IN MORE THAN 115 DIFFERENT COUNTRIES.IN THE 2022 CALENDAR YEAR, THE NUMBER OF ACE CERTIFIED PROFESSIONALS INCLUDED APPROXIMATELY 63,000 ACE CERTIFIED PERSONAL TRAINERS; 21,000 ACE CERTIFIED GROUP FITNESS INSTRUCTORS; 7,000 ACE CERTIFIED HEALTH COACHES; AND 900 ACE CERTIFIED MEDICAL EXERCISE SPECIALISTS. COLLECTIVELY, ACE CERTIFIED PROFESSIONALS HELD APPROXIMATELY 57 MILLION CLIENT SESSIONS IN 2022.IN 2022, ACE EXPANDED ITS HEALTH COACHING EDUCATION AND TRAINING VIA THE ACQUISITION OF SUBSTANTIALLY ALL THE ASSETS OF THE LEAN GROUP, LLC DBA DR. SEARS WELLNESS INSTITUTE.
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