Civic Intelligence

American Council on Exercise

990 • Fiscal year 2020 • EIN 33-0123550

Jul 01, 2019 to Jun 30, 2020 • Filed on Nov 16, 2020

Organization ProfileWWW.ACEFITNESS.COM

View Organization Page

4851 Paramount DriveSan Diego, CA 92123

(858) 279-8227

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

71st percentile

0.51x

Higher debt load relative to assets than 71% of similar nonprofits.

2020 filings • 501(c)3 • $25M-$50M nonprofits • Source year 2020

Liabilities / Revenue

62nd percentile

0.54x

Higher debt load relative to revenue than 62% of similar nonprofits.

2020 filings • 501(c)3 • $25M-$50M nonprofits • Source year 2020

Net Margin

40th percentile

1.4%

Higher net margin than 40% of similar nonprofits.

2020 filings • 501(c)3 • $25M-$50M nonprofits • Source year 2020

Top Officer Pay

88th percentile

$635,693

Higher top officer pay than 88% of similar nonprofits.

Top officer pay equals 2.5% of source-year revenue.

2020 filings • 501(c)3 • $25M-$50M nonprofits • Source year 2020

Asset Growth

52nd percentile

7.6%

Faster asset growth than 52% of similar nonprofits.

2020 filings • 501(c)3 • $25M-$50M nonprofits • Annualized from 2019 to 2020

Revenue Growth

31st percentile

-5.5%

Faster revenue growth than 31% of similar nonprofits.

2020 filings • 501(c)3 • $25M-$50M nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets71st percentile

Assets

Up

$26,244,435

Up $1,860,305 (+7.6%) from 2019

Net Assets

Up

$12,815,735

Up $225,709 (+1.8%) from 2019

Liabilities

Up

$13,428,700

Up $1,634,596 (+14%) from 2019

Revenue And Expenses
Liabilities / Revenue62nd percentileNet Margin40th percentile

Revenue

Down

$24,935,410

Down $1,464,754 (-5.5%) from 2019

Expenses

Down

$24,594,564

Down $3,543,737 (-13%) from 2019

Net Income

Up

$340,846

Up $2,078,983 (+120%) from 2019

Historical Trend

Balance Sheet Trend

Asset Growth52nd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$30M$20M$10M$0Assets 2015: $14,926,384Liabilities 2015: $4,311,749Net Assets 2015: $10,614,6352015Assets 2016: $18,535,494Liabilities 2016: $6,501,136Net Assets 2016: $12,034,3582016Assets 2017: $19,854,809Liabilities 2017: $6,671,255Net Assets 2017: $13,183,5542017Assets 2018: $27,112,476Liabilities 2018: $12,774,297Net Assets 2018: $14,338,1792018Assets 2019: $24,384,130Liabilities 2019: $11,794,104Net Assets 2019: $12,590,0262019Assets 2020: $26,244,435Liabilities 2020: $13,428,700Net Assets 2020: $12,815,7352020Assets 2021: $27,746,605Liabilities 2021: $12,103,795Net Assets 2021: $15,642,8102021Assets 2022: $27,869,166Liabilities 2022: $11,054,325Net Assets 2022: $16,814,8412022Assets 2023: $25,573,027Liabilities 2023: $13,297,594Net Assets 2023: $12,275,4332023Assets 2025: $14,921,408Liabilities 2025: $9,344,883Net Assets 2025: $5,576,5252025

Highlighted filing

2020

Assets$26,244,435
Liabilities$13,428,700
Net Assets$12,815,735
Open 2020 Filing

Operations Trend

Revenue Growth31st percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$30M$20M$10M$0-$10MRevenue 2015: $18,505,234Expenses 2015: $16,817,261Net Income 2015: $1,687,9732015Revenue 2016: $22,073,863Expenses 2016: $20,498,023Net Income 2016: $1,575,8402016Revenue 2017: $26,262,043Expenses 2017: $25,303,025Net Income 2017: $959,0182017Revenue 2018: $28,541,818Expenses 2018: $27,773,662Net Income 2018: $768,1562018Revenue 2019: $26,400,164Expenses 2019: $28,138,301Net Income 2019: -$1,738,1372019Revenue 2020: $24,935,410Expenses 2020: $24,594,564Net Income 2020: $340,8462020Revenue 2021: $26,370,140Expenses 2021: $24,980,765Net Income 2021: $1,389,3752021Revenue 2022: $26,697,043Expenses 2022: $24,344,901Net Income 2022: $2,352,1422022Revenue 2023: $19,555,587Expenses 2023: $24,668,629Net Income 2023: -$5,113,0422023Revenue 2025: $19,271,696Expenses 2025: $19,732,804Net Income 2025: -$461,1082025

Highlighted filing

2020

Revenue$24,935,410
Expenses$24,594,564
Net Income$340,846
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2019 to Jun 30, 2020
Signed
Nov 16, 2020
Return Version
2019v5.1
Gross Receipts
$28,852,205
Mission and Program Overview

Mission

Our mission is to get people moving.

The nonprofit organization american council on exercise is committed to getting people moving.

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$11,126,662$10,308,041▼ $818,621
Investments in Publicly Traded Securities$6,521,276$5,901,204▼ $620,072
Savings and Temporary Cash Investments$1,759,683$5,537,937▲ $3,778,254
Prepaid Expenses and Deferred Charges$2,274,156$2,432,110▲ $157,954
Inventories for Sale or Use$314,237$392,903▲ $78,666
Accounts Receivable$1,195,106$267,698▼ $927,408
Pledges and Grants Receivable$80,875$48,036▼ $32,839
Cash and Non-Interest-Bearing Accounts$423$600▲ $177
Total Assets$24,384,130$26,244,435▲ $1,860,305
Other Assets Total$1,111,712$1,355,906▲ $244,194
Liabilities
Mortgage Notes Payable Secured by Investment Property$4,683,368$4,544,493▼ $138,875
Deferred Revenue$3,080,638$4,250,669▲ $1,170,031
Accounts Payable and Accrued Expenses$2,944,867$2,629,920▼ $314,947
Other Liabilities$1,085,231$2,003,618▲ $918,387
Total Liabilities$11,794,104$13,428,700▲ $1,634,596
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$12,502,183$12,732,635▲ $230,452
Net Assets With Donor Restrictions$87,843$83,100▼ $4,743
Total Net Assets Fund Balance$12,590,026$12,815,735▲ $225,709
Total Liabilities and Net Assets / Fund Balance$24,384,130$26,244,435▲ $1,860,305

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$5,681,837$3,696,616$9,378,453
Land$3,273,913-$3,273,913
Other Land Buildings$1,018,763$1,246,562$2,265,325
Equipment$327,240$742,087$1,069,327
Leasehold Improvements$6,288$345,534$351,822
Other Assets Org$1,355,906--
Compensation and Service Providers
Top Officer Pay88th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Scott GoudeseuneChief Executive OfficerFT$517,311$118,382$635,693
Cedric BryantPresident & Chief ScienceFT$381,393$125,764$507,157
Alex MirnezamChief Financial OfficerFT$378,589$89,377$467,966
Shane KinkennonChief Strategy OfficerFT$315,353$71,679$387,032
Amanda CassEvp of Finance & HrFT$274,079$76,995$351,074
Graham MelstrandEvp, EngagementFT$286,067$63,840$349,907
David FischerVP of Online Business TechFT$195,104$68,140$263,244
Todd GalatiSenior Director of ScienceFT$186,265$46,101$232,366
Carolann DekkerChief Marketing OfficerFT$51,708$173,041$224,749

Board Members and Trustees

NameTitle
Shannon FableEx-officio Chair
Scott AlarconVice Chair
David NixonBoard Member
Deena MargolisBoard Member
Fred HoffmanBoard Member
Gregory DegnanBoard Member
Jenny LeeBoard Member
Jim ForsonBoard Member
John LallyBoard Member
Katina Banks Thru 1119Board Member
Kelly GrayBoard Member
Kimberly WellsBoard Member
Sandi GordonSecretary
Fred ShermanTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Scantron CorporationTest Admin. ServicesPO BOX 93038, Chicago, IL 60673-3038$2,813,947
IdeaMagazine Publisher10455 PACIFIC CENTER COURT, San Diego, CA 92121$656,717
Cruz Bay Publishing INCMailing Fees For MagazinePO BOX 951556, Dallas, TX 75395-1556$647,482
Rakuten Marketing LLCAffiliate MarketingPO BOX 415613, Boston, MA 02241-5613$553,763
Federal ExpressShipping & HandlingPO BOX 7221, Pasadena, CA 91109$474,815
Revenue and Support

Revenue Composition

Contributions and Grants
$1,465,586
Program Service Revenue
$15,764,163
Investment Income
$236,590
Other Revenue
$7,469,071
All Other Contributions
$2,240
Change in Net Assets
$340,846

Audited Revenue Reconciliation

Revenue per Audited Statements
$24,935,410
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$2,472,740
Total Revenue per Audited Statements
$27,408,150
Total Revenue per Form 990
$24,935,410
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$12,480,685
Other Expenses$12,113,879
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$6,770,482$1,485,065-$8,255,547
Advertising$4,650,699$39,696-$4,690,395
Current Officers, Directors, Trustees, and Key Employees$989,875$1,195,059-$2,184,934
All Other Expenses$882,551$228,630-$1,111,181
Office Expenses$1,010,143$84,736-$1,094,879
Depreciation Depletion$553,908$453,197-$1,007,105
Other Employee Benefits$659,720$232,382-$892,102
Payroll Taxes$555,189$140,605-$695,794
Pension Plan Contributions$298,893$153,415-$452,308
Conferences and Meetings$272,444$23,400-$295,844
Insurance$183,380$81,213-$264,593
Occupancy$152,260$65,254-$217,514
Travel$96,661$12,934-$109,595
Fees for Services Legal$59,804$35,428-$95,232
Other Expenses$68,588$113,497-$68,588
Fees for Services Accounting$35,427$20,987-$56,414
Fees for Service Investment Mgmnt Fees-$35,834-$35,834
Fees for Services Lobbying-$7,689-$7,689
Total Functional Expenses$20,185,543$4,409,021$0$24,594,564

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$27,182,441
Expenses per Audited Statements$24,594,564
Total Expenses per Form 990$24,594,564
Expenses Not Reported on Form 990$2,587,877
Expenses Not Reported on Financial Statements$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Christopher GoudeseuneSon of CEOCompensationNo$171,701
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Deferred Compensation Payable$1,352,164
Refundable Advance$651,454
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
Yes
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The form 990 is reviewed internally by the executive team and externally by the audit committee. The form 990 is made available to the board of directors prior to submission.”

Form 990, Part VI, Section B, Line 12C

“All board members and ace staff are required to annually complete a conflict of interest disclosure form. The board reviews all board member disclosures as well as the ceo and cfo. Ceo and cfo review ace employee disclosures. At each board meeting, members are reminded of conflict of interest policies and asked if they are aware of any conflicts. If a conflict arises, that board member cannot vote on the transaction.”

Form 990, Part VI, Section B, Line 15

“With respect to the president and officers (president & cso, ceo, cfo, cmo, coo), a compensation analysis is performed by an independent party annually which takes market data from several published surveys and market prices the positions based on job responsibilities and corporate information. Total compensation and benefits are included in the review. The compensation committee reviews the report and makes recommendations to the board of directors. Compensation is approved by independant board members and is contemporaneously documented. This process was last done june 2019 during the annual board meeting. A compensation analysis is performed by an independent party annually which takes market data from several published surveys and market prices all of our staff including key employee positions based on job responsibilities and corporate information. The cfo and president review the report and makes recommendations to the board of directors. Compensation for key employees and staff are approved during the budgeted process by independent board members and is contemporaneously documented. This process was last done in june 2020 during the annual board meeting.”

Form 990, Part VI, Section C, Line 19

“Governing documents and conflict of interest policy are available upon request. Financial statements are available on the organization's website.”

Filing and Contact Details

Filer

Filer Name
American Council on Exercise
EIN
33-0123550
Phone
8582798227
Address
4851 PARAMOUNT DRIVE, SAN DIEGO, CA 92123

Signing Officer

Name
Alex Mirnezam
Title
C.f.o.
Phone
8582798227
Signed
2020-11-16
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Alex Mirnezam
Formed
1986
Legal Domicile
CA
Voting Board Members
13
Independent Board Members
12
Employees
110
Volunteers
18

Preparer

Firm
Moss Adams Llp
Address
4747 EXECUTIVE DR SUITE 1300, SAN DIEGO, CA 92121
Preparer
Patricia J Mayer
Phone
8586271400
Supplemental Narrative

Additional Explanations

STATEMENT WITH REGARD TO FUNDRAISING EXPENSE:

“This organization receives the majority of its income from program services, thus, the organization does not incur fundraising expenses.”

Financial Statement Notes

PART X, LINE 2:

“Ace is exempt from income taxes under section 501(c)(3) of the internal revenue code ("irc") and section 23701(d) of the california revenue and taxation code, except to the extent of unrelated business taxable income as defined under irc sections 511 through 515. Ace had no unrecognized tax benefits or liabilities as of june 30, 2020 and 2019. Ace files an exempt organization return in the united states federal jurisdiction and with the franchise tax board in the state of california.”

PART XI, LINE 2D - OTHER ADJUSTMENTS:

“Cost of goods sold 2,587,877.”

PART XII, LINE 2D - OTHER ADJUSTMENTS:

“Cost of goods sold 2,587,877.”

Raw XML AppendixShowing 400 of 856 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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Document Assets

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Filings

Displayed year

2020 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$26,244,435
Liabilities
$13,428,700
Net assets
$12,815,735
Revenue
$24,935,410
Expenses
$24,594,564
Net income
$340,846
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$14.9$9.34$5.58$19.3$19.7$0.46
2023Facts available. Structured filing facts are available, but richer extracted sections are limited.$25.6$13.3$12.3$19.6$24.7$5.11
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$27.9$11.1$16.8$26.7$24.3$2.35
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$27.7$12.1$15.6$26.4$25.0$1.39
2020Detailed filing. Detailed filing data is available for this year.$26.2$13.4$12.8$24.9$24.6$0.34
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$24.4$11.8$12.6$26.4$28.1$1.74
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$27.1$12.8$14.3$28.5$27.8$0.77
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$19.9$6.67$13.2$26.3$25.3$0.96
2016Detailed filing. Detailed filing data is available for this year.$18.5$6.50$12.0$22.1$20.5$1.58
2015Detailed filing. Detailed filing data is available for this year.$14.9$4.31$10.6$18.5$16.8$1.69
Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 2020 filings • 501(c)3 • $25M-$50M nonprofits