Civic Intelligence

American Council on Exercise

990 • Fiscal year 2019 • EIN 33-0123550

Jul 01, 2018 to Jun 30, 2019 • Filed on Dec 13, 2019

Organization ProfileWWW.ACEFITNESS.COM

View Organization Page

4851 Paramount DriveSan Diego, CA 92123

(858) 279-8227

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

70th percentile

0.48x

Higher debt load relative to assets than 70% of similar nonprofits.

2019 filings • 501(c)3 • $25M-$50M nonprofits • Source year 2019

Liabilities / Revenue

61st percentile

0.45x

Higher debt load relative to revenue than 61% of similar nonprofits.

2019 filings • 501(c)3 • $25M-$50M nonprofits • Source year 2019

Net Margin

19th percentile

-6.6%

Higher net margin than 19% of similar nonprofits.

2019 filings • 501(c)3 • $25M-$50M nonprofits • Source year 2019

Top Officer Pay

91st percentile

$816,588

Higher top officer pay than 91% of similar nonprofits.

Top officer pay equals 3.1% of source-year revenue.

2019 filings • 501(c)3 • $25M-$50M nonprofits • Source year 2019

Asset Growth

6th percentile

-10%

Faster asset growth than 6% of similar nonprofits.

2019 filings • 501(c)3 • $25M-$50M nonprofits • Annualized from 2018 to 2019

Revenue Growth

23rd percentile

-7.5%

Faster revenue growth than 23% of similar nonprofits.

2019 filings • 501(c)3 • $25M-$50M nonprofits • Annualized from 2018 to 2019

Balance Sheet
Liabilities / Assets70th percentile

Assets

Down

$24,384,130

Down $2,728,346 (-10%) from 2018

Net Assets

Down

$12,590,026

Down $1,748,153 (-12%) from 2018

Liabilities

Down

$11,794,104

Down $980,193 (-7.7%) from 2018

Revenue And Expenses
Liabilities / Revenue61st percentileNet Margin19th percentile

Revenue

Down

$26,400,164

Down $2,141,654 (-7.5%) from 2018

Expenses

Up

$28,138,301

Up $364,639 (+1.3%) from 2018

Net Income

Down

-$1,738,137

Down $2,506,293 (-326%) from 2018

Historical Trend

Balance Sheet Trend

Asset Growth6th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$30M$20M$10M$0Assets 2015: $14,926,384Liabilities 2015: $4,311,749Net Assets 2015: $10,614,6352015Assets 2016: $18,535,494Liabilities 2016: $6,501,136Net Assets 2016: $12,034,3582016Assets 2017: $19,854,809Liabilities 2017: $6,671,255Net Assets 2017: $13,183,5542017Assets 2018: $27,112,476Liabilities 2018: $12,774,297Net Assets 2018: $14,338,1792018Assets 2019: $24,384,130Liabilities 2019: $11,794,104Net Assets 2019: $12,590,0262019Assets 2020: $26,244,435Liabilities 2020: $13,428,700Net Assets 2020: $12,815,7352020Assets 2021: $27,746,605Liabilities 2021: $12,103,795Net Assets 2021: $15,642,8102021Assets 2022: $27,869,166Liabilities 2022: $11,054,325Net Assets 2022: $16,814,8412022Assets 2023: $25,573,027Liabilities 2023: $13,297,594Net Assets 2023: $12,275,4332023Assets 2025: $14,921,408Liabilities 2025: $9,344,883Net Assets 2025: $5,576,5252025

Highlighted filing

2019

Assets$24,384,130
Liabilities$11,794,104
Net Assets$12,590,026
Open 2019 Filing

Operations Trend

Revenue Growth23rd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$30M$20M$10M$0-$10MRevenue 2015: $18,505,234Expenses 2015: $16,817,261Net Income 2015: $1,687,9732015Revenue 2016: $22,073,863Expenses 2016: $20,498,023Net Income 2016: $1,575,8402016Revenue 2017: $26,262,043Expenses 2017: $25,303,025Net Income 2017: $959,0182017Revenue 2018: $28,541,818Expenses 2018: $27,773,662Net Income 2018: $768,1562018Revenue 2019: $26,400,164Expenses 2019: $28,138,301Net Income 2019: -$1,738,1372019Revenue 2020: $24,935,410Expenses 2020: $24,594,564Net Income 2020: $340,8462020Revenue 2021: $26,370,140Expenses 2021: $24,980,765Net Income 2021: $1,389,3752021Revenue 2022: $26,697,043Expenses 2022: $24,344,901Net Income 2022: $2,352,1422022Revenue 2023: $19,555,587Expenses 2023: $24,668,629Net Income 2023: -$5,113,0422023Revenue 2025: $19,271,696Expenses 2025: $19,732,804Net Income 2025: -$461,1082025

Highlighted filing

2019

Revenue$26,400,164
Expenses$28,138,301
Net Income-$1,738,137
Open 2019 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2018 to Jun 30, 2019
Signed
Dec 13, 2019
Return Version
2018v3.1
Gross Receipts
$30,450,105
Mission and Program Overview

Mission

Our mission is to get people moving.

The nonprofit organization american council on exercise is committed to getting people moving.

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$11,609,571$11,126,662▼ $482,909
Investments in Publicly Traded Securities$6,431,611$6,521,276▲ $89,665
Prepaid Expenses and Deferred Charges$2,153,420$2,274,156▲ $120,736
Savings and Temporary Cash Investments$4,152,283$1,759,683▼ $2,392,600
Accounts Receivable$1,612,299$1,195,106▼ $417,193
Inventories for Sale or Use$245,073$314,237▲ $69,164
Pledges and Grants Receivable$94,014$80,875▼ $13,139
Cash and Non-Interest-Bearing Accounts$575$423▼ $152
Total Assets$27,112,476$24,384,130▼ $2,728,346
Other Assets Total$813,630$1,111,712▲ $298,082
Liabilities
Mortgage Notes Payable Secured by Investment Property$4,818,458$4,683,368▼ $135,090
Deferred Revenue$3,491,143$3,080,638▼ $410,505
Accounts Payable and Accrued Expenses$3,650,820$2,944,867▼ $705,953
Other Liabilities$813,876$1,085,231▲ $271,355
Total Liabilities$12,774,297$11,794,104▼ $980,193
Net Assets / Fund Balance
Unrestricted Net Assets$14,234,040$12,502,183▼ $1,731,857
Temporarily Rstr Net Assets$104,139$87,843▼ $16,296
Total Net Assets Fund Balance$14,338,179$12,590,026▼ $1,748,153
Total Liabilities and Net Assets / Fund Balance$27,112,476$24,384,130▼ $2,728,346

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$6,150,760$3,227,693$9,378,453
Land$3,273,913-$3,273,913
Other Land Buildings$1,212,849$875,627$2,088,476
Equipment$464,472$604,855$1,069,327
Leasehold Improvements$24,668$327,154$351,822
Compensation and Service Providers
Top Officer Pay91st percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Scott GoudeseuneChief Executive OfficerFT$647,993$168,595$816,588
Alex MirnezamChief Financial OfficerFT$459,388$116,948$576,336
Cedric BryantPresident & Chief Science OfficerFT$400,190$106,650$506,840
Shane KinkennonChief Strategy OfficerFT$346,729$71,468$418,197
Carolann DekkerChief Marketing OfficerFT$349,998$52,361$402,359
Graham MelstrandEvp, EngagementFT$303,118$55,717$358,835
Amanda CassEvp of Finance & HrFT$293,293$57,455$350,748
David FischerVP of Online Business TechnologyFT$207,762$55,021$262,783
Todd GalatiSenior Director of Science & ResearchFT$214,900$31,682$246,582
Todd GalatiSenior Director of Science & Researc-$197,595$48,987$246,582

Board Members and Trustees

NameTitle
Shannon FableChair
John EllisEx-officio Chair
Scott AlarconVice Chair
David NixonBoard Member
Deena MargolisBoard Member
Fred HoffmanBoard Member
Gregory DegnanBoard Member
Jenny LeeBoard Member
Katina BanksBoard Member
Kelly GrayBoard Member
Sandi GordonBoard Member
Kimberly WellsDirector Emeritus
Ash Hayes Thru 718Emeritus Historian
John BreslinSecretary
Fred ShermanTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Castle Worldwide INCTest Admin. Services900 PERIMETER PARK DRIVE SUITE G, Morrisville, NC 27560$2,793,273
Back's ConstructionBuilding Construction1602 FRONT STREET STE100, San Diego, CA 92101$1,764,599
IdeaMagazine Publisher10455 PACIFIC CENTER COURT, San Diego, CA 92121$1,286,412
Federal ExpressShipping & HandlingPO BOX 7221, Pasadena, CA 91109$708,186
Rakuten Marketing LLCAffiliate MarketingPO BOX 415613, Boston, MA 02241-5613$668,232
Revenue and Support

Revenue Composition

Contributions and Grants
$14,483
Program Service Revenue
$17,578,010
Investment Income
$343,395
Other Revenue
$8,464,276
All Other Contributions
$14,483
Change in Net Assets
$-1,738,137

Audited Revenue Reconciliation

Revenue per Audited Statements
$26,402,553
Revenue Not Reported on Financial Statements
$-2,389
Revenue Not Reported on Form 990
$2,379,313
Other Revenue Adjustments
$-2,389
Total Revenue per Audited Statements
$28,781,866
Total Revenue per Form 990
$26,400,164
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$15,109,717
Salaries, Compensation, and Employee Benefits$13,028,584
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$7,494,934$1,737,560-$9,232,494
Advertising$5,110,620$53,687-$5,164,307
Current Officers, Directors, Trustees, and Key Employees$863,776$1,011,540-$1,875,316
Office Expenses$1,582,357$73,624-$1,655,981
All Other Expenses$1,173,860$316,760-$1,490,620
Depreciation Depletion$533,274$436,315-$969,589
Other Employee Benefits$646,931$242,723-$889,654
Payroll Taxes$591,195$145,490-$736,685
Conferences and Meetings$571,717$95,249-$666,966
Pension Plan Contributions$223,865$70,570-$294,435
Travel$254,196$18,291-$272,487
Insurance$184,774$82,111-$266,885
Occupancy$152,663$65,427-$218,090
Fees for Services Legal$43,209$34,112-$77,321
Other Expenses$61,470$196,540-$61,470
Fees for Services Accounting$34,112$26,930-$61,042
Fees for Service Investment Mgmnt Fees-$34,998-$34,998
Fees for Services Lobbying-$7,689-$7,689
Total Functional Expenses$23,488,685$4,649,616$0$28,138,301

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$30,530,019
Expenses per Audited Statements$28,138,301
Total Expenses per Form 990$28,138,301
Expenses Not Reported on Form 990$2,391,718
Expenses Not Reported on Financial Statements$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Christopher GoudeseuneSon of CEOCompensationNo$149,312
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Deferred Compensation Payable$1,085,231
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
Yes
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The form 990 is reviewed internally by the executive team and externally by the audit committee. The form 990 is made available to the board of directors prior to submission.”

Form 990, Part VI, Section B, Line 12C

“All board members and ace staff are required to annually complete a conflict of interest disclosure form. The board reviews all board member disclosures as well as the ceo and cfo. Ceo and cfo review ace employee disclosures. At each board meeting, members are reminded of conflict of interest policies and asked if they are aware of any conflicts. If a conflict arises, that board member cannot vote on the transaction.”

Form 990, Part VI, Section B, Line 15

“With respect to the president and officers (president & cso, ceo, cfo, cmo, coo), a compensation analysis is performed by an independent party annually which takes market data from several published surveys and market prices the positions based on job responsibilities and corporate information. Total compensation and benefits are included in the review. The compensation committee reviews the report and makes recommendations to the board of directors. Compensation is approved by independant board members and is contemporaneously documented. This process was last done june 2018 during the annual board meeting. A compensation analysis is performed by an independent party annually which takes market data from several published surveys and market prices all of our staff including key employee positions based on job responsibilities and corporate information. The cfo and president review the report and makes recommendations to the board of directors. Compensation for key employees and staff are approved during the budgeted process by independent board members and is contemporaneously documented. This process was last done in june 2018 during the annual board meeting.”

Form 990, Part VI, Section C, Line 19

“Governing documents and conflict of interest policy are available upon request. Financial statements are available on the organization's website.”

Filing and Contact Details

Filer

Filer Name
American Council on Exercise
EIN
33-0123550
Phone
8582798227
Address
4851 PARAMOUNT DRIVE, SAN DIEGO, CA 92123

Signing Officer

Name
Alex Mirnezam
Title
C.f.o.
Phone
8582798227
Signed
2019-12-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Alex Mirnezam
Formed
1986
Legal Domicile
CA
Voting Board Members
13
Independent Board Members
12
Employees
123
Volunteers
19

Preparer

Firm
Moss Adams Llp
Address
4747 EXECUTIVE DR SUITE 1300, SAN DIEGO, CA 92121
Preparer
Patricia J Mayer
Phone
8586271400
Supplemental Narrative

Additional Explanations

STATEMENT WITH REGARD TO FUNDRAISING EXPENSE:

“This organization receives the majority of its income from program services, thus, the organization does not incur fundraising expenses.”

Financial Statement Notes

PART X, LINE 2:

“Ace is exempt from income taxes under section 501(c)(3) of the internal revenue code ("irc") and section 23701(d) of the california revenue and taxation code, except to the extent of unrelated business taxable income as defined under irc sections 511 through 515. Ace had no unrecognized tax benefits or liabilities as of june 30, 2019 and 2018. Ace files an exempt organization return in the united states federal jurisdiction and with the franchise tax board in the state of california.”

PART XI, LINE 2D - OTHER ADJUSTMENTS:

“Cost of goods sold 2,389,329.”

PART XI, LINE 4B - OTHER ADJUSTMENTS:

“Realized loss on fixed assets -2,389.”

PART XII, LINE 2D - OTHER ADJUSTMENTS:

“Cost of goods sold 2,389,329. Realized loss on fixed assets 2,389.”

Raw XML AppendixShowing 400 of 864 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0CERTIFICATION, PUBLICATION AND CONTINUING EDUCATION:THE CERTIFICATION OF WELL-QUALIFIED EXERCISE PROFESSIONALS AND HEALTH COACHES IS THE FOUNDATION OF ACE'S APPROACH TO GET PEOPLE MOVING. ACE DEVELOPS, REVIEWS, AND MAINTAINS ACE CERTIFICATION EXAMS, EDUCATIONAL MATERIALS AND TRAINING MANUALS. IN THE 2018 CALENDAR YEAR, THE NUMBER OF ACE CERTIFIED PROFESSIONALS CONTINUED TO GROW, WITH A 13% INCREASE IN ACE CERTIFIED PERSONAL TRAINERS; 6% INCREASE IN ACE CERTIFIED GROUP FITNESS INSTRUCTORS; 19% INCREASE IN ACE CERTIFIED HEALTH COACHES; AND 2% INCREASE IN ACE CERTIFIED MEDICAL EXERCISE SPECIALISTS.
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IRS990/Form990PartVIISectionAGrp/TitleTxt2BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt3BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt4TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt5BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt6BOARD MEMBER
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IRS990/Form990PartVIISectionAGrp/TitleTxt8EX-OFFICIO CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt9BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt10BOARD MEMBER
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IRS990/Form990PartVIISectionAGrp/TitleTxt12BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt13VICE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt14CHIEF EXECUTIVE OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt15CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt16CHIEF FINANCIAL OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt17CHIEF MARKETING OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt18PRESIDENT & CHIEF SCIENCE OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt19EVP OF FINANCE & HR
IRS990/Form990PartVIISectionAGrp/TitleTxt20VP OF ONLINE BUSINESS TECHNOLOGY
IRS990/Form990PartVIISectionAGrp/TitleTxt21EVP, ENGAGEMENT
IRS990/Form990PartVIISectionAGrp/TitleTxt22CHIEF STRATEGY OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt23SENIOR DIRECTOR OF SCIENCE & RESEARCH
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Document Assets

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Filings

Displayed year

2019 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$24,384,130
Liabilities
$11,794,104
Net assets
$12,590,026
Revenue
$26,400,164
Expenses
$28,138,301
Net income
-$1,738,137
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$14.9$9.34$5.58$19.3$19.7$0.46
2023Facts available. Structured filing facts are available, but richer extracted sections are limited.$25.6$13.3$12.3$19.6$24.7$5.11
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$27.9$11.1$16.8$26.7$24.3$2.35
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$27.7$12.1$15.6$26.4$25.0$1.39
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$26.2$13.4$12.8$24.9$24.6$0.34
2019Detailed filing. Detailed filing data is available for this year.$24.4$11.8$12.6$26.4$28.1$1.74
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$27.1$12.8$14.3$28.5$27.8$0.77
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$19.9$6.67$13.2$26.3$25.3$0.96
2016Detailed filing. Detailed filing data is available for this year.$18.5$6.50$12.0$22.1$20.5$1.58
2015Detailed filing. Detailed filing data is available for this year.$14.9$4.31$10.6$18.5$16.8$1.69