Civic Intelligence

Majella Cares

990 • Fiscal year 2024 • EIN 32-0112866

Jul 01, 2023 to Jun 30, 2024 • Filed on May 15, 2025

PO Box 802021Dallas, TX 75380

(512) 340-0999

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

73rd percentile

0.27x

Higher debt load relative to assets than 73% of similar nonprofits.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

41st percentile

0.04x

Higher debt load relative to revenue than 41% of similar nonprofits.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

40th percentile

0.4%

Higher net margin than 40% of similar nonprofits.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

87th percentile

$174,593

Higher top officer pay than 87% of similar nonprofits.

Top officer pay equals 7.2% of source-year revenue.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2024

Asset Growth

2nd percentile

-49%

Faster asset growth than 2% of similar nonprofits.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

46th percentile

6.0%

Faster revenue growth than 46% of similar nonprofits.

2024 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Assets

Down

$385,668

Down $370,056 (-49%) from 2023

Net Assets

Down

$282,024

Down $10,565 (-3.6%) from 2023

Liabilities

Down

$103,644

Down $359,491 (-78%) from 2023

Revenue

Up

$2,433,020

Up $138,515 (+6.0%) from 2023

Expenses

Down

$2,423,577

Down $410,932 (-14%) from 2023

Net Income

Up

$9,443

Up $549,447 (+102%) from 2023

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0M$2.0M$1.0M$0Assets 2016: $1,811,492Liabilities 2016: $82,871Net Assets 2016: $1,728,6212016Assets 2017: $2,221,450Liabilities 2017: $277,035Net Assets 2017: $1,944,4152017Assets 2018: $1,853,972Liabilities 2018: $289,460Net Assets 2018: $1,564,5122018Assets 2019: $1,555,102Liabilities 2019: $319,712Net Assets 2019: $1,235,3902019Assets 2020: $980,241Liabilities 2020: $341,009Net Assets 2020: $639,2322020Assets 2021: $1,195,076Liabilities 2021: $357,714Net Assets 2021: $837,3622021Assets 2022: $972,168Liabilities 2022: $114,900Net Assets 2022: $857,2682022Assets 2023: $755,724Liabilities 2023: $463,135Net Assets 2023: $292,5892023Assets 2024: $385,668Liabilities 2024: $103,644Net Assets 2024: $282,0242024

Highlighted filing

2024

Assets$385,668
Liabilities$103,644
Net Assets$282,024

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2016: $1,850,032Expenses 2016: $1,535,435Net Income 2016: $314,5972016Revenue 2017: $1,938,810Expenses 2017: $1,596,743Net Income 2017: $342,0672017Revenue 2018: $1,918,587Expenses 2018: $2,002,027Net Income 2018: -$83,4402018Revenue 2019: $2,541,407Expenses 2019: $2,411,822Net Income 2019: $129,5852019Revenue 2020: $1,973,817Expenses 2020: $2,569,975Net Income 2020: -$596,1582020Revenue 2021: $2,249,948Expenses 2021: $2,162,203Net Income 2021: $87,7452021Revenue 2022: $2,142,845Expenses 2022: $2,082,315Net Income 2022: $60,5302022Revenue 2023: $2,294,505Expenses 2023: $2,834,509Net Income 2023: -$540,0042023Revenue 2024: $2,433,020Expenses 2024: $2,423,577Net Income 2024: $9,4432024

Highlighted filing

2024

Revenue$2,433,020
Expenses$2,423,577
Net Income$9,443
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
May 15, 2025
Return Version
2023v6.0
Gross Receipts
$2,433,020
Mission and Program Overview

Mission

To encourage greater respect for life and promote positive life-affirming values through internet marketing campaigns.

Heroic Medias mission is to reach and connect Americans to resources that empower them to save lives from abortion.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$158,895$249,790▲ $90,895
Accounts Receivable$20,000$67,877▲ $47,877
Pledges and Grants Receivable$572,458$40,000▼ $532,458
Prepaid Expenses and Deferred Charges$2,550$25,238▲ $22,688
Investments in Publicly Traded Securities$1,821$2,763▲ $942
Savings and Temporary Cash Investments-$0-
Other Notes and Loans Receivable, Net-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$755,724$385,668▼ $370,056
Other Assets Total-$0-
Liabilities
Accounts Payable and Accrued Expenses$463,135$103,644▼ $359,491
Total Liabilities$463,135$103,644▼ $359,491
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$292,589$282,024▼ $10,565
Total Net Assets Fund Balance$292,589$282,024▼ $10,565
Total Liabilities and Net Assets / Fund Balance$755,724$385,668▼ $370,056

Asset Categories

AssetBook ValueDepreciationBasis
Equipment-$10,478$10,478
Other Land Buildings-$5,746$5,746
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
Mike MurrayPresidentFT$174,593$174,593
Brett AtteberyCEOFT$150,000$150,000
Evan WoolsoncroftVP-philanthropyFT$122,800$122,800
Karen GarnettVP-CultureFT$110,171$110,171

Board Members and Trustees

Revenue and Support

Revenue Composition

Contributions and Grants
$2,358,388
Program Service Revenue
$74,074
Investment Income
$558
Other Revenue
$0
All Other Contributions
$2,358,388
Change in Net Assets
$9,443
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$1,170,124
Other Expenses$1,149,642
Total Fundraising Expense$772,786
Grants and Similar Amounts Paid$103,811
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$59,087$98,522$403,044$560,653
Current Officers, Directors, Trustees, and Key Employees$335,000--$335,000
Other Employee Benefits$90,930$22,732$92,996$206,658
Grants to Domestic Orgs$103,811--$103,811
Payroll Taxes$29,838$7,459$30,516$67,813
Advertising--$63,399$63,399
Fees for Services Accounting-$62,784-$62,784
Information Technology$11,009$27,762$9,094$47,865
Travel$11,653$4,661$30,297$46,611
Fees for Services Other$19,632$1,257$21,248$42,137
All Other Expenses$6,589$4,926$11,557$23,072
Office Expenses$230$6,895$15,857$22,982
Occupancy-$18,393-$18,393
Conferences and Meetings$150$150$14,722$15,022
Other Expenses$3,784$5,046$3,784$12,614
Interest-$6,790-$6,790
Fees for Services Legal-$4,563-$4,563
Total Functional Expenses$1,277,155$373,636$772,786$2,423,577
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
ThriveSt Louis, MO501(c)(3)General Operations$103,811
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 8B

The organization doesn't have a committee with an authority to act on behalf of the governing body.

Form 990, Part VI, Section B, Line 11B

Heroic media's ceo will review the 990, then submit to the board of directors for their review.

Form 990, Part VI, Section C, Line 19

The organization's financial statements and governing documents are available upon written or oral request.

Filing and Contact Details

Filer

Filer Name
Majella Cares
EIN
32-0112866
Phone
5123400999
Address
PO BOX 802021, DALLAS, TX 75380

Signing Officer

Name
Brett Attebery
Title
CEO
Signed
2025-05-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Brett Attebery
Formed
2004
Legal Domicile
TX
Voting Board Members
4
Independent Board Members
3
Employees
11
Volunteers
3

Preparer

Firm
Sutton Frost Cary LLP
Address
200 E Front St Suite 200, Arlington, TX 76011
Preparer
Carroll Elizabeth Arnott
Phone
8176498083
Supplemental Narrative

Additional Explanations

Form 990, Part III, Line 2

Yes, Her First Womens Health. A telehealth business that connects women facing unexpected pregnancies to support resources.

Form 990, Part III, Line 3

Yes. Ended our partnership with ThriVe St Louis in March 2024. Ended our NPLL program and Pro-Life Magazine program in October 2023.

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0OAASYS (On-Demand Alternatives to Abortion SYStem) Using direct response internet advertising, primarily using Google and Bing search engine marketing, to reach abortion-determined women and connect them to local life-affirming clinics.ThriVe+ - A telehealth business partnership with ThriVe St. Louis to test the viability of a business approach to life-affirming telehealthcare.Her First Womens Health A telehealth business that connects women facing unexpected pregnancies to medical care and resources they need.
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IRS990/PayrollTaxesGrp/FundraisingAmt030516
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt07459
IRS990/PayrollTaxesGrp/ProgramServicesAmt029838
IRS990/PayrollTaxesGrp/TotalAmt067813
IRS990/PensionPlanContributionsGrp/TotalAmt00
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IRS990/PledgesAndGrantsReceivableGrp/EOYAmt040000
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IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt02550
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt025238
IRS990/PrincipalOfficerNm0BRETT ATTEBERY
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IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt074074
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IRS990/PYContributionsGrantsAmt02174920
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IRS990/PYGrantsAndSimilarPaidAmt0335978
IRS990/PYInvestmentIncomeAmt034970
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt01504166
IRS990/PYProgramServiceRevenueAmt084615
IRS990/PYRevenuesLessExpensesAmt0-540004
IRS990/PYSalariesCompEmpBnftPaidAmt0994365
IRS990/PYTotalExpensesAmt02834509
IRS990/PYTotalRevenueAmt02294505
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IRS990/ReconcilationRevenueExpnssAmt09443
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IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
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IRS990/RevenueAmt074074
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/SavingsAndTempCashInvstGrp/EOYAmt00
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt02358388
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt02174920
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt01986895
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt02122462
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt01995164
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt010637829
IRS990ScheduleA/GovtFurnSrvcFcltsVl170Grp/TotalAmt00
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IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus1YearAmt01042
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus2YearsAmt0312
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IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus4YearsAmt010296
IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt012454
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IRS990ScheduleA/OtherIncome170Grp/TotalAmt0534
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IRS990ScheduleA/SubstantialContributorsTotAmt01654943
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IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt01995164
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt010637829
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IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt010478
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IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt05746
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IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt0THRIVE
IRS990ScheduleI/RecipientTable/RecipientEIN0431304395
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt04331 LINDELL BLVD
IRS990ScheduleI/RecipientTable/USAddress/CityNm0ST LOUIS
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IRS990ScheduleI/SupplementalInformationDetail/ExplanationTxt0THE SIX FINALIST NOMINEES FOR THE 2023 PRO-LIFE IMPACT AWARD AND GRANTS WERE SELECTED BY HEROIC MEDIA (DBA NATIONAL PRAYER LUNCHEON FOR LIFE) VETTING 70 NOMINATIONS SUBMITTED ONLINE FROM NOMINATORS ACROSS THE COUNTRY BETWEEN NOVEMBER 11-DECEMBER 15, 2022. FOR THE DETERMINATION OF THE GRANT LEVELS, HEROIC MEDIA (DBA NATIONAL PRAYER LUNCHEON FOR LIFE) CONDUCTED A NATIONWIDE VOTING SURVEY AND AWARDED AMOUNTS BASED ON TOTAL NUMBER OF VOTES CAST FOR EACH NOMINATED FINALIST ORGANIZATION.REGARDING THRIVE, A PRIMARY NEW PROGRAM STRATEGY OF HEROIC MEDIAS IS TO ASSIST THRIVE IN ITS NATIONAL EXPANSION AS THE COUNTRYS PREMIER LIFE-EMPOWERING WOMENS HEALTHCARE PROVIDER AND ALTERNATIVE TO ABORTION. GRANTS TO THRIVE ARE ISSUED BASED ON DETAILED REPORTS RECEIVED.
IRS990ScheduleI/SupplementalInformationDetail/FormAndLineReferenceDesc0Grantmaker's Description of How Grants are Used
IRS990ScheduleI/Total501c3OrgCnt01
IRS990ScheduleI/TotalOtherOrgCnt00
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IRS990ScheduleJ/CompBsdNetEarnsFlngOrgInd0false
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IRS990ScheduleJ/CompBsdOnRevRelatedOrgsInd0false
IRS990ScheduleJ/EquityBasedCompArrngmInd0false
IRS990ScheduleJ/InitialContractExceptionInd0false
IRS990/ScheduleJRequiredInd0true
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt0174593
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0MIKE MURRAY
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0President
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt0174593
IRS990ScheduleJ/SeverancePaymentInd0false
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IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Yes, Her First Womens Health. A telehealth business that connects women facing unexpected pregnancies to support resources.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Yes. Ended our partnership with ThriVe St Louis in March 2024. Ended our NPLL program and Pro-Life Magazine program in October 2023.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE ORGANIZATION DOESN'T HAVE A COMMITTEE WITH AN AUTHORITY TO ACT ON BEHALF OF THE GOVERNING BODY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3HEROIC MEDIA'S CEO WILL REVIEW THE 990, THEN SUBMIT TO THE BOARD OF DIRECTORS FOR THEIR REVIEW.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4THE ORGANIZATION'S FINANCIAL STATEMENTS AND GOVERNING DOCUMENTS ARE AVAILABLE UPON WRITTEN OR ORAL REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part III, Line 2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part III, Line 3
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section A, Line 8b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990, Part VI, Section C, Line 19
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0true
IRS990/SignificantNewProgramSrvcInd0true
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false

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