Civic Intelligence

Majella Cares

EIN 32-0112866 • 501(c)3 • Dallas, TX

Profile

To encourage greater respect for life and promote positive life-affirming values through internet marketing campaigns

PO Box 802021Dallas, TX 75380

www.heroicmedia.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

72nd percentile

0.27x

Higher debt load relative to assets than 72% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

42nd percentile

0.04x

Higher debt load relative to revenue than 42% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

40th percentile

0.4%

Higher net margin than 40% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

87th percentile

$174,593

Higher top officer pay than 87% of similar nonprofits.

Top officer pay equals 7.2% of source-year revenue.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Asset Growth

4th percentile

-49%

Faster asset growth than 4% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

48th percentile

6.0%

Faster revenue growth than 48% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets72nd percentile

Assets

Down

$385,668

Down $370,056 (-49%) from 2023

Liabilities

Down

$103,644

Down $359,491 (-78%) from 2023

Net Assets

Down

$282,024

Down $10,565 (-3.6%) from 2023

Operations
Liabilities / Revenue42nd percentileNet Margin40th percentile

Revenue

Up

$2,433,020

Up $138,515 (+6.0%) from 2023

Expenses

Down

$2,423,577

Down $410,932 (-14%) from 2023

Net Income

Up

$9,443

Up $549,447 (+102%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth4th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$3.0M$2.0M$1.0M$0Assets 2016: $1,811,492Liabilities 2016: $82,871Net Assets 2016: $1,728,6212016Assets 2017: $2,221,450Liabilities 2017: $277,035Net Assets 2017: $1,944,4152017Assets 2018: $1,853,972Liabilities 2018: $289,460Net Assets 2018: $1,564,5122018Assets 2019: $1,555,102Liabilities 2019: $319,712Net Assets 2019: $1,235,3902019Assets 2020: $980,241Liabilities 2020: $341,009Net Assets 2020: $639,2322020Assets 2021: $1,195,076Liabilities 2021: $357,714Net Assets 2021: $837,3622021Assets 2022: $972,168Liabilities 2022: $114,900Net Assets 2022: $857,2682022Assets 2023: $755,724Liabilities 2023: $463,135Net Assets 2023: $292,5892023Assets 2024: $385,668Liabilities 2024: $103,644Net Assets 2024: $282,0242024

Highlighted filing

2024

Assets$385,668
Liabilities$103,644
Net Assets$282,024
Open 2024 Filing

Operations Trend

Revenue Growth48th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2016: $1,850,032Expenses 2016: $1,535,435Net Income 2016: $314,5972016Revenue 2017: $1,938,810Expenses 2017: $1,596,743Net Income 2017: $342,0672017Revenue 2018: $1,918,587Expenses 2018: $2,002,027Net Income 2018: -$83,4402018Revenue 2019: $2,541,407Expenses 2019: $2,411,822Net Income 2019: $129,5852019Revenue 2020: $1,973,817Expenses 2020: $2,569,975Net Income 2020: -$596,1582020Revenue 2021: $2,249,948Expenses 2021: $2,162,203Net Income 2021: $87,7452021Revenue 2022: $2,142,845Expenses 2022: $2,082,315Net Income 2022: $60,5302022Revenue 2023: $2,294,505Expenses 2023: $2,834,509Net Income 2023: -$540,0042023Revenue 2024: $2,433,020Expenses 2024: $2,423,577Net Income 2024: $9,4432024

Highlighted filing

2024

Revenue$2,433,020
Expenses$2,423,577
Net Income$9,443
Open 2024 Filing

Filings

Most recent year

2024 • Form 990XML pending. An XML filing is linked for this year, but detailed extraction is still pending.

Open filing
Assets
$385,668
Liabilities
$103,644
Net assets
$282,024
Revenue
$2,433,020
Expenses
$2,423,577
Net income
$9,443
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.39$0.10$0.28$2.43$2.42$0.01
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.76$0.46$0.29$2.29$2.83$0.54
2022Detailed filing. Detailed filing data is available for this year.$0.97$0.11$0.86$2.14$2.08$0.06
2021Detailed filing. Detailed filing data is available for this year.$1.20$0.36$0.84$2.25$2.16$0.09
2020Detailed filing. Detailed filing data is available for this year.$0.98$0.34$0.64$1.97$2.57$0.60
2019Detailed filing. Detailed filing data is available for this year.$1.56$0.32$1.24$2.54$2.41$0.13
2018Detailed filing. Detailed filing data is available for this year.$1.85$0.29$1.56$1.92$2.00$0.08
2017Detailed filing. Detailed filing data is available for this year.$2.22$0.28$1.94$1.94$1.60$0.34
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.81$0.08$1.73$1.85$1.54$0.31
Latest Detailed Filing

The latest 2024 filing currently has linked XML that has not been fully parsed yet. Showing the latest detailed filing from 2022 below.

Jump To
Filing Snapshot
Filing Period
Jul 1, 2021 to Jun 30, 2022
Signed
May 13, 2023
Return Version
2021v4.1
Gross Receipts
$2,195,222
Mission and Program Overview

Mission

Heroic Medias mission is to reach and connect Americans to resources that empower them to save lives from abortion.

Balance Sheet Detail
LineBeginningEndChange
Assets
Pledges and Grants Receivable$701,176$773,175▲ $71,999
Cash and Non-Interest-Bearing Accounts$413,682$161,041▼ $252,641
Investments in Publicly Traded Securities$25,527$22,515▼ $3,012
Prepaid Expenses and Deferred Charges$33,978$15,437▼ $18,541
Accounts Receivable$15,014$0▼ $15,014
Land, Buildings, and Equipment, Net$1,997$0▼ $1,997
Savings and Temporary Cash Investments-$0-
Other Notes and Loans Receivable, Net-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$1,195,076$972,168▼ $222,908
Other Assets Total$3,702$0▼ $3,702
Liabilities
Unsecured Notes Loans Payable$122,290--
Accounts Payable and Accrued Expenses$235,424$114,900▼ $120,524
Total Liabilities$357,714$114,900▼ $242,814
Net Assets / Fund Balance
Net Assets With Donor Restrictions$660,000$660,000→ $0
Net Assets Without Donor Restrictions$177,362$197,268▲ $19,906
Total Net Assets Fund Balance$837,362$857,268▲ $19,906
Total Liabilities and Net Assets / Fund Balance$1,195,076$972,168▼ $222,908

Asset Categories

AssetBook ValueDepreciationBasis
Equipment-$10,478$10,478
Other Land Buildings-$5,746$5,746
Compensation and Service Providers
Top Officer Pay87th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Brett AtteberyCEOFT$150,000$150,000
Evan WoolsoncroftVP-philanthropyFT$106,631$106,631
Karen GarnettVP-CultureFT$90,000$90,000

Board Members and Trustees

NameTitle
Pierre KoshakjiChairman
ANNE O'BRIENMember
Bridget VanmeansMember
David BenderMember
Ed MelloMember
Jay LamyMember
Most REV JOSEPH E STRICKLANDMember

Highest Paid Contractors

ContractorServicesLocationCompensation
One Visit AwayConsulting/coaching3354 RICCI LANE, Irving, TX 75062$100,000
Revenue and Support

Revenue Composition

Contributions and Grants
$1,986,895
Program Service Revenue
$119,680
Investment Income
$36,270
Other Revenue
$0
All Other Contributions
$1,864,605
Change in Net Assets
$60,530

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Securities Publicly Traded2$41,797Fair Market Value (FMV)
Total Noncash Contributions2$41,797-

Audited Revenue Reconciliation

Revenue per Audited Statements
$2,142,845
Revenue Not Reported on Form 990
$-40,627
Total Revenue per Audited Statements
$2,102,218
Total Revenue per Form 990
$2,142,845
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,183,291
Salaries, Compensation, and Employee Benefits$746,403
Total Fundraising Expense$350,921
Grants and Similar Amounts Paid$152,621
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$203,334-$127,051$330,385
Current Officers, Directors, Trustees, and Key Employees$150,000$57,000$33,000$240,000
Fees for Services Other$84,378$589$88,205$173,172
Grants to Domestic Orgs$152,621--$152,621
Other Employee Benefits$82,377$13,289$37,315$132,981
Fees for Services Accounting-$83,901-$83,901
Payroll Taxes$26,660$4,301$12,076$43,037
Information Technology$8,407$21,199$6,945$36,551
Travel$6,310$2,524$16,407$25,241
All Other Expenses$5,749$7,604$5,744$19,097
Fees for Services Legal-$11,687-$11,687
Other Expenses$2,593$3,458$2,593$8,644
Office Expenses$49$1,480$3,404$4,933
Occupancy-$3,805-$3,805
Insurance-$3,427-$3,427
Advertising--$2,852$2,852
Conferences and Meetings$14$14$1,386$1,414
Depreciation Depletion-$1,254-$1,254
Total Functional Expenses$1,509,129$222,265$350,921$2,082,315

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$2,082,315
Total Expenses per Audited Statements$2,082,315
Total Expenses per Form 990$2,082,315
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Live ActionArlington, VA501(c)(3)General Operations$50,000
ThriveSt Louis, MO501(c)(3)General Operations$50,000
Embrace GraceHurst, TX501(c)(3)General Operations$20,000
The Radiance FoundationPurcellville, VA501(c)(3)General Operations$15,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 8: Explanation of No Contemporaneously Documentation of Meetings

“The organization doesn't have a committee with an authority to act on behalf of the governing body.”

Form 990, Part VI, Line 11B: Form 990 Review Process

“Heroic media's ceo will review the 990, then submit to the board of directors for their review.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“The organization's financial statements and governing documents are available upon written or oral request.”

Filing and Contact Details

Filer

Filer Name
Majella Cares
EIN
32-0112866
Phone
5123400999
Address
PO BOX 802021, DALLAS, TX 75380

Signing Officer

Name
Brett Attebery
Title
CEO
Signed
2023-05-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Brett Attebery
Formed
2004
Legal Domicile
TX
Voting Board Members
8
Independent Board Members
7
Employees
8
Volunteers
7

Preparer

Firm
Sutton Frost Cary LLP
Address
600 Six Flags Dr Suite 600, Arlington, TX 76011
Preparer
Carroll Elizabeth Arnott
Phone
8176498083
Supplemental Narrative

Financial Statement Notes

Part X : FIN48 Footnote

“The Organization is exempt from federal income taxes under section 501(c)(3) of the Internal Revenue Code (IRC) and has not been classified as a private foundation as defined in the IRC. Income generated from activities unrelated to the Organizations exempt purposes is subject to tax under IRC Section 511. The Organization had no unrelated business income for the year ended June 30, 2022. Accordingly, no provision has been made for federal income tax.GAAP requires the evaluation of tax positions taken in the course of preparing the Organizations tax return and recognition of a tax liability (or asset) if the Organization has taken an uncertain position that more likely than not would not be sustained upon examination by the Internal Revenue Service. Management has analyzed the tax positions taken by the Organization, and has concluded that as of June 30, 2022, there are no uncertain tax positions taken or expected to be taken that would require recognition of a liability (or asset) or disclosure in the financial statements.”

Raw XML AppendixShowing 400 of 558 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/Desc01) On-demand Alternatives to Abortion SYStem internet advertisements that connect women to life-affirming pregnancy centers.2) National Prayer Luncheon for Life- a year round advocacy program to educate the public about pro-life organizations that are having measurable impact at reducing abortion. Consists of a weekly podcaST the NPLL Pro-Life Impact Show and an annual prayer luncheon event that awards nominated organizations with recognition awards and financial grants to advance their work.3) Pro-Life Magazine- a quarterly publication for the pro-life community containing in-depth interviews of people and organizations in the pro-life movement who demonstrate measurable impact at reducing abortion.
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