Liabilities / Assets
73rd percentile
Higher debt load relative to assets than 73% of similar nonprofits.
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
73rd percentile
Higher debt load relative to assets than 73% of similar nonprofits.
Liabilities / Revenue
55th percentile
Higher debt load relative to revenue than 55% of similar nonprofits.
Net Margin
12th percentile
Higher net margin than 12% of similar nonprofits.
Top Officer Pay
93rd percentile
Higher top officer pay than 93% of similar nonprofits.
Top officer pay equals 12.3% of source-year revenue.
Asset Growth
2nd percentile
Faster asset growth than 2% of similar nonprofits.
Revenue Growth
21st percentile
Faster revenue growth than 21% of similar nonprofits.
Assets
Down$980,241
Down $574,861 (-37%) from 2019
Net Assets
Down$639,232
Down $596,158 (-48%) from 2019
Liabilities
Up$341,009
Up $21,297 (+6.7%) from 2019
Revenue
Down$1,973,817
Down $567,590 (-22%) from 2019
Expenses
Up$2,569,975
Up $158,153 (+6.6%) from 2019
Net Income
Down-$596,158
Down $725,743 (-560%) from 2019
To encourage greater respect for life and promote positive life-affirming values through internet marketing campaigns.
Educating the public about life issues primarily through the use of internet marketing.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Investments in Publicly Traded Securities | $1,098,051 | $459,175 | ▼ $638,876 |
| Savings and Temporary Cash Investments | $99,950 | $154,366 | ▲ $54,416 |
| Cash and Non-Interest-Bearing Accounts | $161,429 | $149,963 | ▼ $11,466 |
| Pledges and Grants Receivable | - | $139,176 | - |
| Land, Buildings, and Equipment, Net | $51,021 | $37,242 | ▼ $13,779 |
| Accounts Receivable | $108,761 | $23,473 | ▼ $85,288 |
| Prepaid Expenses and Deferred Charges | $13,785 | $12,549 | ▼ $1,236 |
| Total Assets | $1,555,102 | $980,241 | ▼ $574,861 |
| Other Assets Total | $22,105 | $4,297 | ▼ $17,808 |
| Liabilities | |||
| Unsecured Notes Loans Payable | - | $171,400 | - |
| Accounts Payable and Accrued Expenses | $319,712 | $169,609 | ▼ $150,103 |
| Total Liabilities | $319,712 | $341,009 | ▲ $21,297 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $1,168,380 | $505,212 | ▼ $663,168 |
| Net Assets With Donor Restrictions | $67,010 | $134,020 | ▲ $67,010 |
| Total Net Assets Fund Balance | $1,235,390 | $639,232 | ▼ $596,158 |
| Total Liabilities and Net Assets / Fund Balance | $1,555,102 | $980,241 | ▼ $574,861 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Other Land Buildings | $31,033 | $49,795 | $80,828 |
| Equipment | $5,604 | $15,846 | $21,450 |
| Leasehold Improvements | $605 | $7,837 | $8,442 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Mike Perkins | President and CEO/sec/treas | FT | $206,400 | $36,718 | $243,118 |
| Brett Attebery | COO | FT | $135,808 | $37,155 | $172,963 |
| Karen Garnett | Vice President | FT | $75,600 | $36,717 | $112,317 |
| Name | Title |
|---|---|
| Jim Coffey | Chairman |
| Jay Lamy | Board Member |
| Line Item | Amount |
|---|---|
| Other Expenses | $1,496,653 |
| Salaries, Compensation, and Employee Benefits | $1,073,322 |
| Total Fundraising Expense | $551,541 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Current Officers, Directors, Trustees, and Key Employees | $214,929 | $146,132 | $188,430 | $549,491 |
| Other Salaries and Wages | $141,903 | $133,747 | $133,937 | $409,587 |
| Fees for Services Other | $157,242 | $15,550 | $24,715 | $197,507 |
| Information Technology | $9,469 | $36,706 | $25,270 | $71,445 |
| Advertising | $312 | - | $62,915 | $63,227 |
| Payroll Taxes | $22,110 | $17,930 | $20,713 | $60,753 |
| Occupancy | - | $54,322 | $3,545 | $57,867 |
| Other Employee Benefits | $11,676 | $18,964 | $22,851 | $53,491 |
| Travel | $12,571 | $3,381 | $34,561 | $50,513 |
| Insurance | - | $44,408 | - | $44,408 |
| Fees for Services Accounting | - | $37,285 | - | $37,285 |
| Office Expenses | $5,672 | $16,621 | $12,043 | $34,336 |
| Conferences and Meetings | $4,714 | $1,268 | $12,962 | $18,944 |
| Depreciation Depletion | - | $13,779 | - | $13,779 |
| Other Expenses | $-248 | $-21,662 | $3,234 | $-18,676 |
| Total Functional Expenses | $1,490,518 | $527,916 | $551,541 | $2,569,975 |
| Line Item | Amount |
|---|---|
| Fundraising Direct Expenses | $305,062 |
| Fundraising Gross Income | $87,000 |
| Professional Fundraising Fees | $0 |
| Event | Gross Receipts | Gross Revenue | Direct Expenses | Net Income |
|---|---|---|---|---|
| Luncheon | $1,012,441 | $87,000 | $91,325 | $-4,325 |
| Total Events | $1,012,441 | $87,000 | $305,062 | $-218,062 |
“The organization doesn't have a committee with an authority to act on behalf of the governing body.”
“Heroic media's president and ceo will review the 990, then submit to the board of directors for their review.”
“Form 1023 and form 990 are available upon request.”
“The organization's financial statements and governing documents are available upon written or oral request.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 0 |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 319712 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 169609 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 108761 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 23473 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | EDUCATING THE PUBLIC ABOUT LIFE ISSUES PRIMARILY THROUGH THE USE OF INTERNET MARKETING. |
| IRS990/AddressChangeInd | 0 | X |
| IRS990/AdvertisingGrp/FundraisingAmt | 0 | 62915 |
| IRS990/AdvertisingGrp/ProgramServicesAmt | 0 | 312 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 63227 |
| IRS990/AllOtherContributionsAmt | 0 | 1069723 |
| IRS990/BackupWthldComplianceInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | CLIFTONLARSONALLEN LLP |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 8178775000 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 801 CHERRY ST SUITE 1400 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | FORT WORTH |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | TX |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 76102 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | 0 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 161429 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 149963 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompCurrentOfcrDirectorsGrp/FundraisingAmt | 0 | 188430 |
| IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt | 0 | 146132 |
| IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt | 0 | 214929 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 549491 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 0 |
| IRS990/CompensationProcessOtherInd | 0 | 0 |
| IRS990/ConferencesMeetingsGrp/FundraisingAmt | 0 | 12962 |
| IRS990/ConferencesMeetingsGrp/ManagementAndGeneralAmt | 0 | 1268 |
| IRS990/ConferencesMeetingsGrp/ProgramServicesAmt | 0 | 4714 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 18944 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 0 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 0 |
| IRS990/ContriRptFundraisingEventAmt | 0 | 925441 |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 1995164 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 19679 |
| IRS990/CYOtherExpensesAmt | 0 | 1496653 |
| IRS990/CYOtherRevenueAmt | 0 | -217528 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 176502 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -596158 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 1073322 |
| IRS990/CYTotalExpensesAmt | 0 | 2569975 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 551541 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 1973817 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/DepreciationDepletionGrp/ManagementAndGeneralAmt | 0 | 13779 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 13779 |
| IRS990/Desc | 0 | UTILIZED INTERNET ADVERTISING TO PROMOTE A RESPECT FOR LIFE AND TO RAISE THE VISIBILITY OF LIFE-AFFIRMING WOMEN'S REPRODUCTIVE HEALTH ORGANIZATIONS. |
| IRS990/DescribedInSection501c3Ind | 0 | 1 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 1 |
| IRS990/DoingBusinessAsName/BusinessNameLine1Txt | 0 | HEROIC MEDIA |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/DonorRestrictionNetAssetsGrp/BOYAmt | 0 | 67010 |
| IRS990/DonorRestrictionNetAssetsGrp/EOYAmt | 0 | 134020 |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 0 |
| IRS990/EmployeeCnt | 0 | 9 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/EngagedInExcessBenefitTransInd | 0 | 0 |
| IRS990/ExpenseAmt | 0 | 760164 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt | 0 | 37285 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 37285 |
| IRS990/FeesForServicesOtherGrp/FundraisingAmt | 0 | 24715 |
| IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt | 0 | 15550 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 157242 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 197507 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form8282PropertyDisposedOfInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 36718 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 37155 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 36717 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | MIKE PERKINS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | BRETT ATTEBERY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | KAREN GARNETT |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | JIM COFFEY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | JAY LAMY |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 206400 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 135808 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 75600 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | PRESIDENT AND CEO/SEC/TREAS |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | COO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | VICE PRESIDENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | CHAIRMAN |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | BOARD MEMBER |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 1 |
| IRS990/FormationYr | 0 | 2004 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedInd | 0 | 0 |
| IRS990/FundraisingActivitiesInd | 0 | 1 |
| IRS990/FundraisingAmt | 0 | 925441 |
| IRS990/FundraisingDirectExpensesAmt | 0 | 305062 |
| IRS990/FundraisingGrossIncomeAmt | 0 | 87000 |
| IRS990/GainOrLossGrp/SecuritiesAmt | 0 | 9383 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 3 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 0 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossAmountSalesAssetsGrp/SecuritiesAmt | 0 | 9383 |
| IRS990/GrossReceiptsAmt | 0 | 2278879 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 0 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 0 |
| IRS990/IndependentVotingMemberCnt | 0 | 2 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 2 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/FundraisingAmt | 0 | 25270 |
| IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt | 0 | 36706 |
| IRS990/InformationTechnologyGrp/ProgramServicesAmt | 0 | 9469 |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 71445 |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 44408 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 44408 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 10296 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 10296 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/InvestmentsPubTradedSecGrp/BOYAmt | 0 | 1098051 |
| IRS990/InvestmentsPubTradedSecGrp/EOYAmt | 0 | 459175 |
| IRS990/IRPDocumentCnt | 0 | 14 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 73478 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 51021 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 37242 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 110720 |
| IRS990/LegalDomicileStateCd | 0 | TX |
| IRS990/LessCostOthBasisSalesExpnssGrp/SecuritiesAmt | 0 | 0 |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LobbyingActivitiesInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 0 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 0 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | TO ENCOURAGE GREATER RESPECT FOR LIFE AND PROMOTE POSITIVE LIFE-AFFIRMING VALUES THROUGH INTERNET MARKETING CAMPAIGNS. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 1235390 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 639232 |
| IRS990/NetGainOrLossInvestmentsGrp/ExclusionAmt | 0 | 9383 |
| IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt | 0 | 9383 |
| IRS990/NetIncmFromFundraisingEvtGrp/ExclusionAmt | 0 | -218062 |
| IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt | 0 | -218062 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 1168380 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 505212 |
| IRS990/NoncashContributionsAmt | 0 | 5671 |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
| IRS990/OccupancyGrp/FundraisingAmt | 0 | 3545 |
| IRS990/OccupancyGrp/ManagementAndGeneralAmt | 0 | 54322 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 57867 |
| IRS990/OfficeExpensesGrp/FundraisingAmt | 0 | 12043 |
| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 16621 |
| IRS990/OfficeExpensesGrp/ProgramServicesAmt | 0 | 5672 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 34336 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501c3Ind | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherAssetsTotalGrp/BOYAmt | 0 | 22105 |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 4297 |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherEmployeeBenefitsGrp/FundraisingAmt | 0 | 22851 |
| IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt | 0 | 18964 |
| IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt | 0 | 11676 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 53491 |
| IRS990/OtherExpensesGrp/Desc | 0 | PRODUCTION AND PLACEMEN |
| IRS990/OtherExpensesGrp/Desc | 1 | BANK FEES AND CHARGES |
| IRS990/OtherExpensesGrp/Desc | 2 | MISCELLANEOUS |
| IRS990/OtherExpensesGrp/FundraisingAmt | 0 | 6365 |
| IRS990/OtherExpensesGrp/FundraisingAmt | 1 | 3234 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 64 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 1 | 9421 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 2 | -21662 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 909711 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 1 | 457 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 2 | -248 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 909775 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 16243 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | -18676 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 0 | 900099 |
| IRS990/OtherRevenueMiscGrp/Desc | 0 | MEDIA FEE |
| IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt | 0 | 534 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 0 | 534 |
| IRS990/OtherRevenueTotalAmt | 0 | 534 |
| IRS990/OtherSalariesAndWagesGrp/FundraisingAmt | 0 | 133937 |
| IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt | 0 | 133747 |
| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 141903 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 409587 |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PayPremiumsPrsnlBnftCntrctInd | 0 | 0 |
| IRS990/PayrollTaxesGrp/FundraisingAmt | 0 | 20713 |
| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 17930 |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 22110 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 60753 |
| IRS990/PledgesAndGrantsReceivableGrp/EOYAmt | 0 | 139176 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 13785 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 12549 |
| IRS990/PrincipalOfficerNm | 0 | BRETT ATTEBERY |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 0 | 900099 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | PERTNERSHIP/CLIENT REVENUE |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 176502 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 176502 |
| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | PARTNERED WITH LIFE-AFFIRMING WOMEN'S REPRODUCTIVE HEALTH ORGANIZATIONS TO DEVELOP MEDIA CAMPAIGNS THAT RAISED AWARENESS OF LIFE-PRESERVING HEALTH OPTIONS AVAILABLE TO WOMEN IN TARGETED AND DIVERSE COMMUNITIES ACROSS THE UNITED STATES. |
| IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt | 0 | 730354 |
| IRS990/ProgSrvcAccomActy2Grp/RevenueAmt | 0 | 177036 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990/PYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/PYContributionsGrantsAmt | 0 | 2116368 |
| IRS990/PYExcessBenefitTransInd | 0 | 0 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/PYInvestmentIncomeAmt | 0 | 513419 |
| IRS990/PYOtherExpensesAmt | 0 | 1528116 |
| IRS990/PYOtherRevenueAmt | 0 | -300060 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 211680 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | 27983 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 985308 |
| IRS990/PYTotalExpensesAmt | 0 | 2513424 |
| IRS990/PYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/PYTotalRevenueAmt | 0 | 2541407 |
| IRS990/QuidProQuoContributionsInd | 0 | 1 |
| IRS990/QuidProQuoContriDisclInd | 0 | 0 |
| IRS990/RcvFndsToPayPrsnlBnftCntrctInd | 0 | 0 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | -596158 |
| IRS990/RelatedEntityInd | 0 | 0 |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | 0 |
| IRS990/ReportInvestmentsOtherSecInd | 0 | 0 |
| IRS990/ReportLandBuildingEquipmentInd | 0 | 1 |
| IRS990/ReportOtherAssetsInd | 0 | 0 |
| IRS990/ReportOtherLiabilitiesInd | 0 | 0 |
| IRS990/ReportProgramRelatedInvstInd | 0 | 0 |
| IRS990/SavingsAndTempCashInvstGrp/BOYAmt | 0 | 99950 |
| IRS990/SavingsAndTempCashInvstGrp/EOYAmt | 0 | 154366 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt | 0 | 1995164 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt | 0 | 2116368 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 1423573 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 1113334 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 1483495 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt | 0 | 8131934 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearAmt | 0 | 10296 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus1YearAmt | 0 | 20612 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 24450 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 24777 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 19387 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt | 0 | 99522 |
| IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt | 0 | 475182 |
| IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearAmt | 0 | 534 |
| IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus1YearAmt | 0 | 542 |
| IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 10555 |
| IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 3747 |
| IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 32526 |
| IRS990ScheduleA/OtherIncome170Grp/TotalAmt | 0 | 47904 |
| IRS990ScheduleA/PublicOrganization170Ind | 0 | X |
| IRS990ScheduleA/PublicSupportCY170Pct | 0 | 0.72330 |
| IRS990ScheduleA/PublicSupportPY170Pct | 0 | 0.66020 |
| IRS990ScheduleA/PublicSupportTotal170Amt | 0 | 5988797 |
| IRS990ScheduleA/SubstantialContributorsTotAmt | 0 | 2143137 |
| IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind | 0 | X |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt | 0 | 1995164 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt | 0 | 2116368 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 1423573 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 1113334 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 1483495 |
| IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt | 0 | 8131934 |
| IRS990ScheduleA/TotalSupportAmt | 0 | 8279360 |
| IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorNum | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt | 0 | RESTRICTED |
| IRS990/ScheduleBRequiredInd | 0 | 1 |
| IRS990ScheduleD/EquipmentGrp/BookValueAmt | 0 | 5604 |
| IRS990ScheduleD/EquipmentGrp/DepreciationAmt | 0 | 15846 |
| IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt | 0 | 21450 |
| IRS990ScheduleD/LeaseholdImprovementsGrp/BookValueAmt | 0 | 605 |
| IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt | 0 | 7837 |
| IRS990ScheduleD/LeaseholdImprovementsGrp/OtherCostOrOtherBasisAmt | 0 | 8442 |
| IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt | 0 | 31033 |
| IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt | 0 | 49795 |
| IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt | 0 | 80828 |
| IRS990ScheduleD/TotalBookValueLandBuildingsAmt | 0 | 37242 |
| IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContributionsTotAmt | 0 | 925441 |
| IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContriEvent1Amt | 0 | 925441 |
| IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt | 0 | 305062 |
| IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm | 0 | LUNCHEON |
| IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageEvent1Amt | 0 | 3705 |
| IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageTotalEventsAmt | 0 | 3705 |
| IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt | 0 | 1012441 |
| IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsTotalAmt | 0 | 1012441 |
| IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent1Amt | 0 | 87000 |
| IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueTotalEventsAmt | 0 | 87000 |
| IRS990ScheduleG/FundraisingEventInformationGrp/NetIncomeSummaryAmt | 0 | -218062 |
| IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssTotalEventsAmt | 0 | 91325 |
| IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt | 0 | 91325 |
| IRS990ScheduleG/FundraisingEventInformationGrp/RentFacilityCostsEvent1Amt | 0 | 210032 |
| IRS990ScheduleG/FundraisingEventInformationGrp/RentFcltyCostsTotalEventsAmt | 0 | 210032 |
| IRS990ScheduleJ/AnyNonFixedPaymentsInd | 0 | 0 |
| IRS990ScheduleJ/CompBasedOnRevenueOfFlngOrgInd | 0 | 0 |
| IRS990ScheduleJ/CompBsdNetEarnsFlngOrgInd | 0 | 0 |
| IRS990ScheduleJ/CompBsdNetEarnsRltdOrgsInd | 0 | 0 |
| IRS990ScheduleJ/CompBsdOnRevRelatedOrgsInd | 0 | 0 |
| IRS990ScheduleJ/EquityBasedCompArrngmInd | 0 | 0 |
| IRS990ScheduleJ/InitialContractExceptionInd | 0 | 0 |
| IRS990/ScheduleJRequiredInd | 0 | 1 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt | 0 | 206400 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt | 1 | 135808 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount | 1 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt | 1 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt | 1 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt | 1 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt | 1 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt | 1 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt | 1 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt | 0 | 36718 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt | 1 | 37155 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsRltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsRltdOrgsAmt | 1 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt | 1 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt | 1 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm | 0 | MIKE PERKINS |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm | 1 | BRETT ATTEBERY |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt | 0 | PRESIDENT AND CEO/SEC/TREAS |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt | 1 | COO |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt | 0 | 243118 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt | 1 | 172963 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt | 1 | 0 |
| IRS990ScheduleJ/SeverancePaymentInd | 0 | 0 |
| IRS990ScheduleJ/SupplementalNonqualRtrPlanInd | 0 | 0 |
| IRS990/ScheduleORequiredInd | 0 | 1 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | THE ORGANIZATION DOESN'T HAVE A COMMITTEE WITH AN AUTHORITY TO ACT ON BEHALF OF THE GOVERNING BODY. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | HEROIC MEDIA'S PRESIDENT AND CEO WILL REVIEW THE 990, THEN SUBMIT TO THE BOARD OF DIRECTORS FOR THEIR REVIEW. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | FORM 1023 AND FORM 990 ARE AVAILABLE UPON REQUEST. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | THE ORGANIZATION'S FINANCIAL STATEMENTS AND GOVERNING DOCUMENTS ARE AVAILABLE UPON WRITTEN OR ORAL REQUEST. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990, PART VI, SECTION A, LINE 8B |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990, PART VI, SECTION B, LINE 11B |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990, PART VI, SECTION C, LINE 18 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | FORM 990, PART VI, SECTION C, LINE 19 |
| IRS990/SchoolOperatingInd | 0 | 0 |
| IRS990/SignificantChangeInd | 0 | 0 |
| IRS990/SignificantNewProgramSrvcInd | 0 | 0 |
| IRS990/SubjectToExcsTaxNetInvstIncInd | 0 | 0 |
| IRS990/SubjectToProxyTaxInd | 0 | 0 |
| IRS990/SubjToTaxRmnrtnExPrchtPymtInd | 0 | 0 |
| IRS990/TaxablePartyNotificationInd | 0 | 0 |
| IRS990/TaxExemptBondsInd | 0 | 0 |
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Displayed year
2020 • Form 990Detailed filing. Detailed filing data is available for this year.
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