Civic Intelligence

Majella Cares

990 • Fiscal year 2016 • EIN 32-0112866

Jul 01, 2015 to Jun 30, 2016 • Filed on May 25, 2017

Organization ProfileWWW.HEROICMEDIA.ORG
5806 Mesa Dr No 310Austin, TX 78731

(512) 340-0999

Siviq Scores

Scores are not available for this record yet.

Balance Sheet

Assets

$1,811,492

No earlier filing loaded for comparison.

Net Assets

$1,728,621

No earlier filing loaded for comparison.

Liabilities

$82,871

No earlier filing loaded for comparison.

Revenue And Expenses

Revenue

$1,850,032

No earlier filing loaded for comparison.

Expenses

$1,535,435

No earlier filing loaded for comparison.

Net Income

$314,597

No earlier filing loaded for comparison.

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0M$2.0M$1.0M$0Assets 2016: $1,811,492Liabilities 2016: $82,871Net Assets 2016: $1,728,6212016Assets 2017: $2,221,450Liabilities 2017: $277,035Net Assets 2017: $1,944,4152017Assets 2018: $1,853,972Liabilities 2018: $289,460Net Assets 2018: $1,564,5122018Assets 2019: $1,555,102Liabilities 2019: $319,712Net Assets 2019: $1,235,3902019Assets 2020: $980,241Liabilities 2020: $341,009Net Assets 2020: $639,2322020Assets 2021: $1,195,076Liabilities 2021: $357,714Net Assets 2021: $837,3622021Assets 2022: $972,168Liabilities 2022: $114,900Net Assets 2022: $857,2682022Assets 2023: $755,724Liabilities 2023: $463,135Net Assets 2023: $292,5892023Assets 2024: $385,668Liabilities 2024: $103,644Net Assets 2024: $282,0242024

Highlighted filing

2016

Assets$1,811,492
Liabilities$82,871
Net Assets$1,728,621
Open 2016 Filing

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2016: $1,850,032Expenses 2016: $1,535,435Net Income 2016: $314,5972016Revenue 2017: $1,938,810Expenses 2017: $1,596,743Net Income 2017: $342,0672017Revenue 2018: $1,918,587Expenses 2018: $2,002,027Net Income 2018: -$83,4402018Revenue 2019: $2,541,407Expenses 2019: $2,411,822Net Income 2019: $129,5852019Revenue 2020: $1,973,817Expenses 2020: $2,569,975Net Income 2020: -$596,1582020Revenue 2021: $2,249,948Expenses 2021: $2,162,203Net Income 2021: $87,7452021Revenue 2022: $2,142,845Expenses 2022: $2,082,315Net Income 2022: $60,5302022Revenue 2023: $2,294,505Expenses 2023: $2,834,509Net Income 2023: -$540,0042023Revenue 2024: $2,433,020Expenses 2024: $2,423,577Net Income 2024: $9,4432024

Highlighted filing

2016

Revenue$1,850,032
Expenses$1,535,435
Net Income$314,597
Open 2016 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2015 to Jun 30, 2016
Signed
May 25, 2017
Return Version
2015v3.0
Gross Receipts
$2,661,371
Mission and Program Overview

Mission

To encourage greater respect for life and promote positive life-affirming values through internet marketing campaigns.

Educating the public on all life issues primarily through the use of mass media.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$765,335$1,159,384▲ $394,049
Pledges and Grants Receivable$735,472--
Savings and Temporary Cash Investments$268,745$352,566▲ $83,821
Cash and Non-Interest-Bearing Accounts$4,565$85,108▲ $80,543
Prepaid Expenses and Deferred Charges-$55,881-
Accounts Receivable$33,193$55,700▲ $22,507
Land, Buildings, and Equipment, Net$47,632$31,981▼ $15,651
Total Assets$1,881,375$1,811,492▼ $69,883
Other Assets Total$26,433$70,872▲ $44,439
Liabilities
Other Liabilities$169,937$0▼ $169,937
Accounts Payable and Accrued Expenses$167,548$82,871▼ $84,677
Total Liabilities$337,485$82,871▼ $254,614
Net Assets / Fund Balance
Unrestricted Net Assets$1,543,890$1,728,621▲ $184,731
Total Net Assets Fund Balance$1,543,890$1,728,621▲ $184,731
Total Liabilities and Net Assets / Fund Balance$1,881,375$1,811,492▼ $69,883

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$2,447$89,445$91,892
Equipment$8,219$18,477$26,696
Leasehold Improvements$21,315$2,169$23,484
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Nathan DayFinance DirectorFT$41,400$9,864$51,264
Mark WatsonFinance Director (jul - Sep 2015)FT$38,125$10,098$48,223

Board Members and Trustees

NameTitle
Brian R FollettChairman
Barbara LyonsVice Chair
Mike PerkinsDirector
James CoffeySecretary
Pat DandreaTreasurer (jul 2015 - Feb 2016)

Highest Paid Contractors

ContractorServicesLocationCompensation
Google INCSearch & Display AdvertisingPO BOX 39000, San Francisco, CA 94139$716,277
Revenue and Support

Revenue Composition

Contributions and Grants
$1,483,495
Program Service Revenue
$475,837
Investment Income
$-625
Other Revenue
$-108,675
All Other Contributions
$1,176,208
Change in Net Assets
$314,597

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Securities Publicly Traded1$111,843Fair Market Value
Total Noncash Contributions1$111,843-
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$872,801
Salaries, Compensation, and Employee Benefits$574,599
Grants and Similar Amounts Paid$88,035
Total Fundraising Expense$86,032
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$522,106$102$14,549$536,757
Other Salaries and Wages$272,440$115,188$38,214$425,842
Occupancy-$96,703-$96,703
Grants to Domestic Orgs$88,035--$88,035
Current Officers, Directors, Trustees, and Key Employees$44,290$20,859$6,213$71,362
Information Technology$3,731$46,001$39$49,771
Office Expenses$17,892$24,622$4,808$47,322
Payroll Taxes$21,785$15,608$3,055$40,448
Other Employee Benefits$25,002$8,438$3,507$36,947
Travel$9,713$1,422$14,977$26,112
Fees for Services Legal-$21,822-$21,822
Fees for Services Other$3,300$17,943-$21,243
Depreciation Depletion$163$16,001-$16,164
Insurance-$9,928-$9,928
Fees for Services Accounting-$2,615-$2,615
Other Expenses$50$1,774$30$80
All Other Expenses$36--$36
Total Functional Expenses$1,008,543$440,860$86,032$1,535,435
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Majella FoundationAustin, TX501(c)(3)Operational Support$78,035
National Institute of Family & Life AdvocatesFredericksburg, VA501(c)(3)Operational Support$10,000
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$157,736
Fundraising Gross Income$16,535
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Prayer Luncheon$254,768$5,860$30,630$-24,770
Prayer Breakfast$58,885$2,650$5,605$-2,955
Total Events$323,822$16,535$157,736$-141,201
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11

“The tax return was reviewed by the ceo and accounting staff with the preparing cpa and then was sent to the board prior to filing with the irs.”

Form 990, Part VI, Section B, Line 12C

“Each board member is required to complete, sign and return a disclosure polciy at the beginning of every year. Periodic reminders occur at board meetings.”

Form 990, Part VI, Section B, Line 15

“The ceo performs his duties as a volunteer, therefore the organization does not have a salary review process. The compensation of key employees is determined by the ceo.”

Form 990, Part VI, Section C, Line 19

“The organizations financial statements and governing documents are available upon written or oral request.”

Filing and Contact Details

Filer

Filer Name
Majella Cares
EIN
32-0112866
Phone
5123400999
Address
5806 MESA DR NO 310, AUSTIN, TX 78731
Doing Business As
Heroic Media

Signing Officer

Name
Brian Follett
Title
President/CEO
Phone
5123400999
Signed
2017-05-25
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Brian R Follett
Formed
2004
Legal Domicile
TX
Voting Board Members
4
Independent Board Members
4
Employees
19
Volunteers
40

Preparer

Firm
Reynolds & Franke Pc
Address
6850 AUSTIN CENTER BLVD SUITE 100, AUSTIN, TX 78731
Preparer
Ronald H Reynolds
Phone
5122063141
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IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt015608
IRS990/PayrollTaxesGrp/ProgramServicesAmt021785
IRS990/PayrollTaxesGrp/TotalAmt040448
IRS990/PledgesAndGrantsReceivableGrp/BOYAmt0735472
IRS990/PoliticalCampaignActyInd00
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt055881
IRS990/PrincipalOfficerNm0BRIAN R FOLLETT
IRS990/PriorPeriodAdjustmentsAmt0-269270
IRS990/ProfessionalFundraisingInd00
IRS990/ProgramServiceRevenueGrp/BusinessCd0900099
IRS990/ProgramServiceRevenueGrp/Desc0PARTNER/CLIENT REVENUE
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0475837
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0475837
IRS990/ProgSrvcAccomActy2Grp/Desc0PARTNERED WITH LIFE-AFFIRMING WOMEN'S REPRODUCTIVE HEALTH ORGANIZATIONS TO DEVELOP MEDIA CAMPAIGNS THAT RAISED AWARENESS OF LIFE-PRESERVING HEALTH OPTIONS AVAILABLE TO WOMEN IN TARGETED AND DIVERSE COMMUNITIES ACROSS THE UNITED STATES
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt0489344
IRS990/ProgSrvcAccomActy2Grp/RevenueAmt0475837
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt02228491
IRS990/PYExcessBenefitTransInd00
IRS990/PYGrantsAndSimilarPaidAmt010000
IRS990/PYInvestmentIncomeAmt0-11553
IRS990/PYOtherExpensesAmt01363981
IRS990/PYOtherRevenueAmt0-81488
IRS990/PYProgramServiceRevenueAmt0581569
IRS990/PYRevenuesLessExpensesAmt0676792
IRS990/PYSalariesCompEmpBnftPaidAmt0666246
IRS990/PYTotalExpensesAmt02040227
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt02717019
IRS990/QuidProQuoContributionsInd01
IRS990/QuidProQuoContriDisclInd01
IRS990/RcvFndsToPayPrsnlBnftCntrctInd00
IRS990/ReconcilationRevenueExpnssAmt0314597
IRS990/RegularMonitoringEnfrcInd01
IRS990/RelatedEntityInd01
IRS990/RelatedOrganizationCtrlEntInd01
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/RevenueAmt032526
IRS990/SavingsAndTempCashInvstGrp/BOYAmt0268745
IRS990/SavingsAndTempCashInvstGrp/EOYAmt0352566
IRS990ScheduleA/Form990ScheduleAPartVIGrp/ExplanationTxt0OTHER INCOME - 2012 AMOUNT: $ 320. 2013 AMOUNT: $ 4,526. 2014 AMOUNT: $ 1,402. 2015 AMOUNT: $ 13,883. BAD DEBT RECOVERY - 2015 AMOUNT: $ 15,000. USE OF MEDIA FEE - 2015 AMOUNT: $ 3,643.
IRS990ScheduleA/Form990ScheduleAPartVIGrp/FormAndLineReferenceDesc0SCHEDULE A, PART II, LINE 10, EXPLANATION OF OTHER INCOME:
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt01483495
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt02228491
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt02153884
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt02478071
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt02642466
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt010986407
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearAmt019387
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus1YearAmt021760
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus2YearsAmt02266
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus3YearsAmt01051
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus4YearsAmt0913
IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt045377
IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt01098641
IRS990ScheduleA/InvestmentIncomePYPct00.00050
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearAmt032526
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus1YearAmt01402
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus2YearsAmt04526
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus3YearsAmt0320
IRS990ScheduleA/OtherIncome170Grp/TotalAmt038774
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportCY170Pct00.51830
IRS990ScheduleA/PublicSupportPY170Pct00.46920
IRS990ScheduleA/PublicSupportPY509Pct00.46920
IRS990ScheduleA/PublicSupportTotal170Amt05737557
IRS990ScheduleA/SubstantialContributorsTotAmt05248850
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind0X
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt01483495
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt02228491
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt02153884
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt02478071
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt02642466
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt010986407
IRS990ScheduleA/TotalSupportAmt011070558
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleD/EquipmentGrp/BookValueAmt08219
IRS990ScheduleD/EquipmentGrp/DepreciationAmt018477
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt026696
IRS990ScheduleD/LeaseholdImprovementsGrp/BookValueAmt021315
IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt02169
IRS990ScheduleD/LeaseholdImprovementsGrp/OtherCostOrOtherBasisAmt023484
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt02447
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt089445
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt091892
IRS990ScheduleD/TotalBookValueLandBuildingsAmt031981
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContributionsTotAmt0307287
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContriEvent1Amt0248908
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContriEvent2Amt056235
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContriOtherEventsAmt02144
IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt0157736
IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentEvent1Amt034150
IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentEvent2Amt01500
IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentOtherEventsAmt01608
IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentTotalEventsAmt037258
IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm0PRAYER LUNCHEON
IRS990ScheduleG/FundraisingEventInformationGrp/Event2Nm0PRAYER BREAKFAST
IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageEvent2Amt011398
IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageOtherEventsAmt0240
IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageTotalEventsAmt011638
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt0254768
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent2Amt058885
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsOtherEventsAmt010169
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsTotalAmt0323822
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent1Amt05860
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent2Amt02650
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueOtherEventsAmt08025
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueTotalEventsAmt016535
IRS990ScheduleG/FundraisingEventInformationGrp/NetIncomeSummaryAmt0-141201
IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssOtherEventsAmt01351
IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssTotalEventsAmt037586
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt030630
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent2Amt05605
IRS990ScheduleG/FundraisingEventInformationGrp/OtherEventsTotalCnt02
IRS990ScheduleG/FundraisingEventInformationGrp/RentFacilityCostsEvent1Amt062536
IRS990ScheduleG/FundraisingEventInformationGrp/RentFacilityCostsEvent2Amt07863
IRS990ScheduleG/FundraisingEventInformationGrp/RentFcltyCostsOtherEventsAmt0855
IRS990ScheduleG/FundraisingEventInformationGrp/RentFcltyCostsTotalEventsAmt071254
IRS990ScheduleI/GrantRecordsMaintainedInd00
IRS990ScheduleI/RecipientTable/CashGrantAmt010000

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2016 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,811,492
Liabilities
$82,871
Net assets
$1,728,621
Revenue
$1,850,032
Expenses
$1,535,435
Net income
$314,597
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.39$0.10$0.28$2.43$2.42$0.01
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.76$0.46$0.29$2.29$2.83$0.54
2022Detailed filing. Detailed filing data is available for this year.$0.97$0.11$0.86$2.14$2.08$0.06
2021Detailed filing. Detailed filing data is available for this year.$1.20$0.36$0.84$2.25$2.16$0.09
2020Detailed filing. Detailed filing data is available for this year.$0.98$0.34$0.64$1.97$2.57$0.60
2019Detailed filing. Detailed filing data is available for this year.$1.56$0.32$1.24$2.54$2.41$0.13
2018Detailed filing. Detailed filing data is available for this year.$1.85$0.29$1.56$1.92$2.00$0.08
2017Detailed filing. Detailed filing data is available for this year.$2.22$0.28$1.94$1.94$1.60$0.34
2016Detailed filing. Detailed filing data is available for this year.$1.81$0.08$1.73$1.85$1.54$0.31