Liabilities / Assets
65th percentile
Higher debt load relative to assets than 65% of similar nonprofits.
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
65th percentile
Higher debt load relative to assets than 65% of similar nonprofits.
Liabilities / Revenue
57th percentile
Higher debt load relative to revenue than 57% of similar nonprofits.
Net Margin
55th percentile
Higher net margin than 55% of similar nonprofits.
Top Officer Pay
90th percentile
Higher top officer pay than 90% of similar nonprofits.
Top officer pay equals 8.0% of source-year revenue.
Asset Growth
8th percentile
Faster asset growth than 8% of similar nonprofits.
Revenue Growth
82nd percentile
Faster revenue growth than 82% of similar nonprofits.
Assets
Down$1,555,102
Down $298,870 (-16%) from 2018
Net Assets
Down$1,235,390
Down $329,122 (-21%) from 2018
Liabilities
Up$319,712
Up $30,252 (+10%) from 2018
Revenue
Up$2,541,407
Up $622,820 (+32%) from 2018
Expenses
Up$2,411,822
Up $409,795 (+20%) from 2018
Net Income
Up$129,585
Up $213,025 (+255%) from 2018
To encourage greater respect for life and promote positive life-affirming values through internet marketing campaigns.
Educating the public about life issues primarily through the use of internet marketing.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Investments in Publicly Traded Securities | $1,661,330 | $1,098,051 | ▼ $563,279 |
| Cash and Non-Interest-Bearing Accounts | $41,834 | $161,429 | ▲ $119,595 |
| Accounts Receivable | $15,410 | $108,761 | ▲ $93,351 |
| Savings and Temporary Cash Investments | $29,226 | $99,950 | ▲ $70,724 |
| Land, Buildings, and Equipment, Net | $54,461 | $51,021 | ▼ $3,440 |
| Prepaid Expenses and Deferred Charges | $17,751 | $13,785 | ▼ $3,966 |
| Other Notes and Loans Receivable, Net | $13,152 | $0 | ▼ $13,152 |
| Total Assets | $1,853,972 | $1,555,102 | ▼ $298,870 |
| Other Assets Total | $20,808 | $22,105 | ▲ $1,297 |
| Liabilities | |||
| Accounts Payable and Accrued Expenses | $148,031 | $319,712 | ▲ $171,681 |
| Other Liabilities | $114,429 | $0 | ▼ $114,429 |
| Deferred Revenue | $27,000 | $0 | ▼ $27,000 |
| Total Liabilities | $289,460 | $319,712 | ▲ $30,252 |
| Net Assets / Fund Balance | |||
| Unrestricted Net Assets | $1,564,512 | $1,235,390 | ▼ $329,122 |
| Total Net Assets Fund Balance | $1,564,512 | $1,235,390 | ▼ $329,122 |
| Total Liabilities and Net Assets / Fund Balance | $1,853,972 | $1,555,102 | ▼ $298,870 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Other Land Buildings | $37,960 | $9,456 | $47,416 |
| Equipment | $7,785 | $6,212 | $13,997 |
| Leasehold Improvements | $5,276 | $3,166 | $8,442 |
| Name | Title | Full / Part Time | Base | Total |
|---|---|---|---|---|
| Lawrence M Perkins | President and CEO | FT | $204,000 | $204,000 |
| Brett Attebery | COO and VP of Marketing | FT | $130,208 | $130,208 |
| Renona Palone | Director of Accounting | FT | $70,000 | $70,000 |
| Name | Title |
|---|---|
| Jay Lamy | Principal |
| Jim Coffey | VP for Advancement |
| Line Item | Amount |
|---|---|
| Other Expenses | $1,426,514 |
| Salaries, Compensation, and Employee Benefits | $985,308 |
| Total Fundraising Expense | $540,474 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Current Officers, Directors, Trustees, and Key Employees | $234,735 | $59,834 | $119,669 | $414,238 |
| Other Salaries and Wages | $178,891 | $72,661 | $148,221 | $399,773 |
| Other Employee Benefits | $60,095 | $12,104 | $36,442 | $108,641 |
| Travel | $12,766 | $5,322 | $55,316 | $73,404 |
| Information Technology | $24,505 | $16,718 | $30,313 | $71,536 |
| Occupancy | $22,836 | $16,344 | $30,829 | $70,009 |
| Payroll Taxes | $25,661 | $9,398 | $27,597 | $62,656 |
| Fees for Services Other | $16,468 | $11,344 | $13,998 | $41,810 |
| Conferences and Meetings | $12,946 | $1,910 | $12,932 | $27,788 |
| Advertising | - | $188 | $24,877 | $25,065 |
| Office Expenses | $8,299 | $738 | $14,078 | $23,115 |
| Insurance | $5,881 | $4,111 | $11,900 | $21,892 |
| Depreciation Depletion | - | $16,187 | $424 | $16,611 |
| Fees for Services Accounting | - | $6,644 | - | $6,644 |
| Other Expenses | $215 | $2,601 | $106 | $2,922 |
| All Other Expenses | - | $1,064 | - | $1,064 |
| Fees for Service Investment Mgmnt Fees | - | $42 | - | $42 |
| Interest | - | $7 | - | $7 |
| Total Functional Expenses | $1,631,166 | $240,182 | $540,474 | $2,411,822 |
| Line Item | Amount |
|---|---|
| Fundraising Direct Expenses | $300,602 |
| Fundraising Gross Income | $0 |
| Professional Fundraising Fees | $0 |
| Event | Gross Receipts | Gross Revenue | Direct Expenses | Net Income |
|---|---|---|---|---|
| 2019 Npll | $883,147 | - | $85,641 | - |
| 2018 Dpll | $183,536 | - | - | - |
| Total Events | $1,161,527 | - | $300,602 | $-300,602 |
“The tax return was reviewed by the ceo and accounting staff with the preparing cpa and then was sent to the board prior to filing with the irs.”
“Each board member is required to complete, sign, and return a disclosure policy at the beginning of every year. Periodic reminders occur at board meetings.”
“Form 1023 and form 990 are available upon request.”
“The organization's financial statements and governing documents are available upon written or oral request.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 0 |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 148031 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 319712 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 15410 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 108761 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | EDUCATING THE PUBLIC ABOUT LIFE ISSUES PRIMARILY THROUGH THE USE OF INTERNET MARKETING. |
| IRS990/AdvertisingGrp/FundraisingAmt | 0 | 24877 |
| IRS990/AdvertisingGrp/ManagementAndGeneralAmt | 0 | 188 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 25065 |
| IRS990/AllOtherContributionsAmt | 0 | 954841 |
| IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt | 0 | 1064 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 1064 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 1 |
| IRS990/BackupWthldComplianceInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | MICHAEL PERKINS |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 5123400999 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 5806 MESA DRIVE SUITE 390 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | AUSTIN |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | TX |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 78731 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOfficerEntInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 41834 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 161429 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompCurrentOfcrDirectorsGrp/FundraisingAmt | 0 | 119669 |
| IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt | 0 | 59834 |
| IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt | 0 | 234735 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 414238 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 0 |
| IRS990/CompensationProcessOtherInd | 0 | 0 |
| IRS990/ConferencesMeetingsGrp/FundraisingAmt | 0 | 12932 |
| IRS990/ConferencesMeetingsGrp/ManagementAndGeneralAmt | 0 | 1910 |
| IRS990/ConferencesMeetingsGrp/ProgramServicesAmt | 0 | 12946 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 27788 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 0 |
| IRS990/ContriRptFundraisingEventAmt | 0 | 1161527 |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 2116368 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 513419 |
| IRS990/CYOtherExpensesAmt | 0 | 1426514 |
| IRS990/CYOtherRevenueAmt | 0 | -300060 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 211680 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | 129585 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 985308 |
| IRS990/CYTotalExpensesAmt | 0 | 2411822 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 540474 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 2541407 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 27000 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 0 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/DepreciationDepletionGrp/FundraisingAmt | 0 | 424 |
| IRS990/DepreciationDepletionGrp/ManagementAndGeneralAmt | 0 | 16187 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 16611 |
| IRS990/Desc | 0 | UTILITIZED EDUCATIONAL MATERIALS, BROADCASTS, INTERNET ADVERTISING, AND EDUCATIONAL EVENTS TO PROMOTE A RESPECT FOR LIFE AND RAISE THE VISIBILITY OF LIFE-AFFIRMING WOMEN'S REPRODUCTIVE HEALTH ORGANIZATIONS. |
| IRS990/DescribedInSection501c3Ind | 0 | 1 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 1 |
| IRS990/DoingBusinessAsName/BusinessNameLine1Txt | 0 | HEROIC MEDIA |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 0 |
| IRS990/EmployeeCnt | 0 | 11 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | 1 |
| IRS990/EngagedInExcessBenefitTransInd | 0 | 0 |
| IRS990/ExpenseAmt | 0 | 831895 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt | 0 | 6644 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 6644 |
| IRS990/FeesForServicesOtherGrp/FundraisingAmt | 0 | 13998 |
| IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt | 0 | 11344 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 16468 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 41810 |
| IRS990/FeesForSrvcInvstMgmntFeesGrp/ManagementAndGeneralAmt | 0 | 42 |
| IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt | 0 | 42 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form8282PropertyDisposedOfInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 55.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 5.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 45.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 50.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | LAWRENCE M PERKINS |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | JIM COFFEY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | JAY LAMY |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | RENONA PALONE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | BRETT ATTEBERY |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 204000 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 70000 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 130208 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | PRESIDENT AND CEO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | VP FOR ADVANCEMENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | PRINCIPAL |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | DIRECTOR OF ACCOUNTING |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | COO AND VP OF MARKETING |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 1 |
| IRS990/FormationYr | 0 | 2004 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedInd | 0 | 0 |
| IRS990/FundraisingActivitiesInd | 0 | 1 |
| IRS990/FundraisingAmt | 0 | 1161527 |
| IRS990/FundraisingDirectExpensesAmt | 0 | 300602 |
| IRS990/FundraisingGrossIncomeAmt | 0 | 0 |
| IRS990/GainOrLossGrp/OtherAmt | 0 | -2318 |
| IRS990/GainOrLossGrp/SecuritiesAmt | 0 | 495125 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 3 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 0 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossAmountSalesAssetsGrp/SecuritiesAmt | 0 | 1085634 |
| IRS990/GrossReceiptsAmt | 0 | 3434836 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 0 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 0 |
| IRS990/IndependentVotingMemberCnt | 0 | 2 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 2 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/FundraisingAmt | 0 | 30313 |
| IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt | 0 | 16718 |
| IRS990/InformationTechnologyGrp/ProgramServicesAmt | 0 | 24505 |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 71536 |
| IRS990/InsuranceGrp/FundraisingAmt | 0 | 11900 |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 4111 |
| IRS990/InsuranceGrp/ProgramServicesAmt | 0 | 5881 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 21892 |
| IRS990/InterestGrp/ManagementAndGeneralAmt | 0 | 7 |
| IRS990/InterestGrp/TotalAmt | 0 | 7 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 20612 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 20612 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/InvestmentsPubTradedSecGrp/BOYAmt | 0 | 1661330 |
| IRS990/InvestmentsPubTradedSecGrp/EOYAmt | 0 | 1098051 |
| IRS990/IRPDocumentCnt | 0 | 28 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 18834 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 54461 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 51021 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 69855 |
| IRS990/LegalDomicileStateCd | 0 | TX |
| IRS990/LessCostOthBasisSalesExpnssGrp/OtherAmt | 0 | 2318 |
| IRS990/LessCostOthBasisSalesExpnssGrp/SecuritiesAmt | 0 | 590509 |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LobbyingActivitiesInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 0 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | TO ENCOURAGE GREATER RESPECT FOR LIFE AND PROMOTE POSITIVE LIFE-AFFIRMING VALUES THROUGH INTERNET MARKETING CAMPAIGNS. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 1564512 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 1235390 |
| IRS990/NetGainOrLossInvestmentsGrp/ExclusionAmt | 0 | 492807 |
| IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt | 0 | 492807 |
| IRS990/NetIncmFromFundraisingEvtGrp/ExclusionAmt | 0 | -300602 |
| IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt | 0 | -300602 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NetUnrlzdGainsLossesInvstAmt | 0 | -481801 |
| IRS990/NoncashContributionsAmt | 0 | 1740 |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
| IRS990/OccupancyGrp/FundraisingAmt | 0 | 30829 |
| IRS990/OccupancyGrp/ManagementAndGeneralAmt | 0 | 16344 |
| IRS990/OccupancyGrp/ProgramServicesAmt | 0 | 22836 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 70009 |
| IRS990/OfficeExpensesGrp/FundraisingAmt | 0 | 14078 |
| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 738 |
| IRS990/OfficeExpensesGrp/ProgramServicesAmt | 0 | 8299 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 23115 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501c3Ind | 0 | X |
| IRS990/OrganizationFollowsSFAS117Ind | 0 | X |
| IRS990/OtherAssetsTotalGrp/BOYAmt | 0 | 20808 |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 22105 |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherEmployeeBenefitsGrp/FundraisingAmt | 0 | 36442 |
| IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt | 0 | 12104 |
| IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt | 0 | 60095 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 108641 |
| IRS990/OtherExpensesGrp/Desc | 0 | PRODUCTION AND PLACEMEN |
| IRS990/OtherExpensesGrp/Desc | 1 | MISCELLANEOUS |
| IRS990/OtherExpensesGrp/Desc | 2 | BANK AND CREDIT CARD FE |
| IRS990/OtherExpensesGrp/Desc | 3 | EQUIPMENT |
| IRS990/OtherExpensesGrp/FundraisingAmt | 0 | 0 |
| IRS990/OtherExpensesGrp/FundraisingAmt | 1 | 7869 |
| IRS990/OtherExpensesGrp/FundraisingAmt | 2 | 5903 |
| IRS990/OtherExpensesGrp/FundraisingAmt | 3 | 106 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 0 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 1 | 0 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 2 | 2965 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 3 | 2601 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 1024572 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 1 | 3031 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 2 | 265 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 3 | 215 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 1024572 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 10900 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 9133 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 2922 |
| IRS990/OtherLiabilitiesGrp/BOYAmt | 0 | 114429 |
| IRS990/OtherLiabilitiesGrp/EOYAmt | 0 | 0 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 0 | 900099 |
| IRS990/OtherRevenueMiscGrp/Desc | 0 | MEDIA FEE |
| IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt | 0 | 542 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 0 | 542 |
| IRS990/OtherRevenueTotalAmt | 0 | 542 |
| IRS990/OtherSalariesAndWagesGrp/FundraisingAmt | 0 | 148221 |
| IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt | 0 | 72661 |
| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 178891 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 399773 |
| IRS990/OthNotesLoansReceivableNetGrp/BOYAmt | 0 | 13152 |
| IRS990/OthNotesLoansReceivableNetGrp/EOYAmt | 0 | 0 |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PayPremiumsPrsnlBnftCntrctInd | 0 | 0 |
| IRS990/PayrollTaxesGrp/FundraisingAmt | 0 | 27597 |
| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 9398 |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 25661 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 62656 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
| IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt | 0 | 17751 |
| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 13785 |
| IRS990/PrincipalOfficerNm | 0 | LAWRENCE M PERKINS |
| IRS990/PriorPeriodAdjustmentsAmt | 0 | 23094 |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 0 | 900099 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | PARTNERSHIP/CLIENT REVENUE |
| IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt | 0 | 211680 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 0 | 211680 |
| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | PARTNERED WITH LIFE-AFFIRMING WOMEN'S REPRODUCTIVE HEALTH ORGANIZATIONS TO DEVELOP MEDIA CAMPAIGNS THAT RAISED AWARENESS OF LIFE-PRESERVING HEALTH OPTIONS AVAILABLE TO WOMEN IN TARGETED AND DIVERSE COMMUNITIES ACROSS THE UNITED STATES. |
| IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt | 0 | 799271 |
| IRS990/ProgSrvcAccomActy2Grp/RevenueAmt | 0 | 212222 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990/PYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/PYContributionsGrantsAmt | 0 | 1423573 |
| IRS990/PYExcessBenefitTransInd | 0 | 0 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/PYInvestmentIncomeAmt | 0 | 407471 |
| IRS990/PYOtherExpensesAmt | 0 | 1365488 |
| IRS990/PYOtherRevenueAmt | 0 | -163489 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 251032 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | -83440 |
| IRS990/PYSalariesCompEmpBnftPaidAmt | 0 | 636539 |
| IRS990/PYTotalExpensesAmt | 0 | 2002027 |
| IRS990/PYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/PYTotalRevenueAmt | 0 | 1918587 |
| IRS990/QuidProQuoContributionsInd | 0 | 0 |
| IRS990/RcvFndsToPayPrsnlBnftCntrctInd | 0 | 0 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | 129585 |
| IRS990/RegularMonitoringEnfrcInd | 0 | 1 |
| IRS990/RelatedEntityInd | 0 | 0 |
| IRS990/RelatedOrganizationCtrlEntInd | 0 | 0 |
| IRS990/ReportInvestmentsOtherSecInd | 0 | 0 |
| IRS990/ReportLandBuildingEquipmentInd | 0 | 1 |
| IRS990/ReportOtherAssetsInd | 0 | 0 |
| IRS990/ReportOtherLiabilitiesInd | 0 | 0 |
| IRS990/ReportProgramRelatedInvstInd | 0 | 0 |
| IRS990/SavingsAndTempCashInvstGrp/BOYAmt | 0 | 29226 |
| IRS990/SavingsAndTempCashInvstGrp/EOYAmt | 0 | 99950 |
| IRS990ScheduleA/Form990ScheduleAPartVIGrp/ExplanationTxt | 0 | THIS RETURN INCLUDES AN UPDATED CALCULATION FOR THE 6/30/2018 PUBLIC SUPPORT PERCENTAGE. THE PREVIOUSLY FILED RETURN INCLUDED LIMITATIONS ON DONATIONS THAT SHOULD NOT HAVE BEEN INCLUDED IN THE CALCULATION. |
| IRS990ScheduleA/Form990ScheduleAPartVIGrp/FormAndLineReferenceDesc | 0 | SCHEDULE A, PART II, SECTION C, LINE 15 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt | 0 | 2116368 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt | 0 | 1423573 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 1113334 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 1483495 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 2228491 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt | 0 | 8365261 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearAmt | 0 | 20612 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus1YearAmt | 0 | 24450 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 24777 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 19387 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 21760 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt | 0 | 110986 |
| IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearAmt | 0 | 542 |
| IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus1YearAmt | 0 | 10555 |
| IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 3747 |
| IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 32526 |
| IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 1402 |
| IRS990ScheduleA/OtherIncome170Grp/TotalAmt | 0 | 48772 |
| IRS990ScheduleA/PublicOrganization170Ind | 0 | X |
| IRS990ScheduleA/PublicSupportCY170Pct | 0 | 0.66020 |
| IRS990ScheduleA/PublicSupportPY170Pct | 0 | 0.68640 |
| IRS990ScheduleA/PublicSupportTotal170Amt | 0 | 5628146 |
| IRS990ScheduleA/SubstantialContributorsTotAmt | 0 | 2737115 |
| IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind | 0 | X |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt | 0 | 2116368 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt | 0 | 1423573 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 1113334 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt | 0 | 1483495 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt | 0 | 2228491 |
| IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt | 0 | 8365261 |
| IRS990ScheduleA/TotalSupportAmt | 0 | 8525019 |
| IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorNum | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt | 0 | RESTRICTED |
| IRS990/ScheduleBRequiredInd | 0 | 1 |
| IRS990ScheduleD/EquipmentGrp/BookValueAmt | 0 | 7785 |
| IRS990ScheduleD/EquipmentGrp/DepreciationAmt | 0 | 6212 |
| IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt | 0 | 13997 |
| IRS990ScheduleD/LeaseholdImprovementsGrp/BookValueAmt | 0 | 5276 |
| IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt | 0 | 3166 |
| IRS990ScheduleD/LeaseholdImprovementsGrp/OtherCostOrOtherBasisAmt | 0 | 8442 |
| IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt | 0 | 37960 |
| IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt | 0 | 9456 |
| IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt | 0 | 47416 |
| IRS990ScheduleD/TotalBookValueLandBuildingsAmt | 0 | 51021 |
| IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContributionsTotAmt | 0 | 1161527 |
| IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContriEvent1Amt | 0 | 883147 |
| IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContriEvent2Amt | 0 | 183536 |
| IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContriOtherEventsAmt | 0 | 94844 |
| IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt | 0 | 300602 |
| IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentEvent1Amt | 0 | 30034 |
| IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentOtherEventsAmt | 0 | 203 |
| IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentTotalEventsAmt | 0 | 30237 |
| IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm | 0 | 2019 NPLL |
| IRS990ScheduleG/FundraisingEventInformationGrp/Event2Nm | 0 | 2018 DPLL |
| IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageEvent1Amt | 0 | 92250 |
| IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageOtherEventsAmt | 0 | 12784 |
| IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageTotalEventsAmt | 0 | 105034 |
| IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt | 0 | 883147 |
| IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent2Amt | 0 | 183536 |
| IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsOtherEventsAmt | 0 | 94844 |
| IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsTotalAmt | 0 | 1161527 |
| IRS990ScheduleG/FundraisingEventInformationGrp/NetIncomeSummaryAmt | 0 | -300602 |
| IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssOtherEventsAmt | 0 | 75140 |
| IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssTotalEventsAmt | 0 | 160781 |
| IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt | 0 | 85641 |
| IRS990ScheduleG/FundraisingEventInformationGrp/OtherEventsTotalCnt | 0 | 3 |
| IRS990ScheduleG/FundraisingEventInformationGrp/RentFacilityCostsEvent1Amt | 0 | 4550 |
| IRS990ScheduleG/FundraisingEventInformationGrp/RentFcltyCostsTotalEventsAmt | 0 | 4550 |
| IRS990ScheduleJ/AnyNonFixedPaymentsInd | 0 | 0 |
| IRS990ScheduleJ/CompBasedOnRevenueOfFlngOrgInd | 0 | 0 |
| IRS990ScheduleJ/CompBsdNetEarnsFlngOrgInd | 0 | 0 |
| IRS990ScheduleJ/CompBsdNetEarnsRltdOrgsInd | 0 | 0 |
| IRS990ScheduleJ/CompBsdOnRevRelatedOrgsInd | 0 | 0 |
| IRS990ScheduleJ/EquityBasedCompArrngmInd | 0 | 0 |
| IRS990ScheduleJ/InitialContractExceptionInd | 0 | 0 |
| IRS990/ScheduleJRequiredInd | 0 | 1 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt | 0 | 204000 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsRltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm | 0 | LAWRENCE M PERKINS |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt | 0 | PRESIDENT AND CEO |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt | 0 | 204000 |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt | 0 | 0 |
| IRS990ScheduleJ/SeverancePaymentInd | 0 | 0 |
| IRS990ScheduleJ/SupplementalNonqualRtrPlanInd | 0 | 0 |
| IRS990/ScheduleORequiredInd | 0 | 1 |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | THE TAX RETURN WAS REVIEWED BY THE CEO AND ACCOUNTING STAFF WITH THE PREPARING CPA AND THEN WAS SENT TO THE BOARD PRIOR TO FILING WITH THE IRS. |
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Displayed year
2019 • Form 990Detailed filing. Detailed filing data is available for this year.