Civic Intelligence

Majella Cares

990 • Fiscal year 2023 • EIN 32-0112866

Jul 01, 2022 to Jun 30, 2023 • Filed on May 15, 2024

Organization ProfileHEROICMEDIA.ORG
PO Box 802021Dallas, TX 75380

(512) 340-0999

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

87th percentile

0.61x

Higher debt load relative to assets than 87% of similar nonprofits.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2023

Liabilities / Revenue

65th percentile

0.20x

Higher debt load relative to revenue than 65% of similar nonprofits.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2023

Net Margin

14th percentile

-24%

Higher net margin than 14% of similar nonprofits.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2023

Top Officer Pay

88th percentile

$185,000

Higher top officer pay than 88% of similar nonprofits.

Top officer pay equals 8.1% of source-year revenue.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2023

Asset Growth

6th percentile

-22%

Faster asset growth than 6% of similar nonprofits.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2022 to 2023

Revenue Growth

51st percentile

7.1%

Faster revenue growth than 51% of similar nonprofits.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets87th percentile

Assets

Down

$755,724

Down $216,444 (-22%) from 2022

Net Assets

Down

$292,589

Down $564,679 (-66%) from 2022

Liabilities

Up

$463,135

Up $348,235 (+303%) from 2022

Revenue And Expenses
Liabilities / Revenue65th percentileNet Margin14th percentile

Revenue

Up

$2,294,505

Up $151,660 (+7.1%) from 2022

Expenses

Up

$2,834,509

Up $752,194 (+36%) from 2022

Net Income

Down

-$540,004

Down $600,534 (-992%) from 2022

Historical Trend

Balance Sheet Trend

Asset Growth6th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0M$2.0M$1.0M$0Assets 2016: $1,811,492Liabilities 2016: $82,871Net Assets 2016: $1,728,6212016Assets 2017: $2,221,450Liabilities 2017: $277,035Net Assets 2017: $1,944,4152017Assets 2018: $1,853,972Liabilities 2018: $289,460Net Assets 2018: $1,564,5122018Assets 2019: $1,555,102Liabilities 2019: $319,712Net Assets 2019: $1,235,3902019Assets 2020: $980,241Liabilities 2020: $341,009Net Assets 2020: $639,2322020Assets 2021: $1,195,076Liabilities 2021: $357,714Net Assets 2021: $837,3622021Assets 2022: $972,168Liabilities 2022: $114,900Net Assets 2022: $857,2682022Assets 2023: $755,724Liabilities 2023: $463,135Net Assets 2023: $292,5892023Assets 2024: $385,668Liabilities 2024: $103,644Net Assets 2024: $282,0242024

Highlighted filing

2023

Assets$755,724
Liabilities$463,135
Net Assets$292,589
Open 2023 Filing

Operations Trend

Revenue Growth51st percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2016: $1,850,032Expenses 2016: $1,535,435Net Income 2016: $314,5972016Revenue 2017: $1,938,810Expenses 2017: $1,596,743Net Income 2017: $342,0672017Revenue 2018: $1,918,587Expenses 2018: $2,002,027Net Income 2018: -$83,4402018Revenue 2019: $2,541,407Expenses 2019: $2,411,822Net Income 2019: $129,5852019Revenue 2020: $1,973,817Expenses 2020: $2,569,975Net Income 2020: -$596,1582020Revenue 2021: $2,249,948Expenses 2021: $2,162,203Net Income 2021: $87,7452021Revenue 2022: $2,142,845Expenses 2022: $2,082,315Net Income 2022: $60,5302022Revenue 2023: $2,294,505Expenses 2023: $2,834,509Net Income 2023: -$540,0042023Revenue 2024: $2,433,020Expenses 2024: $2,423,577Net Income 2024: $9,4432024

Highlighted filing

2023

Revenue$2,294,505
Expenses$2,834,509
Net Income-$540,004
Open 2023 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2022 to Jun 30, 2023
Signed
May 15, 2024
Return Version
2022v5.0
Gross Receipts
$2,312,277
Mission and Program Overview

Mission

To encourage greater respect for life and promote positive life-affirming values through internet marketing campaigns.

Heroic Medias mission is to reach and connect Americans to resources that empower them to save lives from abortion.

Balance Sheet Detail
LineBeginningEndChange
Assets
Pledges and Grants Receivable$773,175$572,458▼ $200,717
Cash and Non-Interest-Bearing Accounts$161,041$158,895▼ $2,146
Accounts Receivable-$20,000-
Prepaid Expenses and Deferred Charges$15,437$2,550▼ $12,887
Investments in Publicly Traded Securities$22,515$1,821▼ $20,694
Savings and Temporary Cash Investments-$0-
Other Notes and Loans Receivable, Net-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$972,168$755,724▼ $216,444
Other Assets Total-$0-
Liabilities
Accounts Payable and Accrued Expenses$114,900$463,135▲ $348,235
Total Liabilities$114,900$463,135▲ $348,235
Net Assets / Fund Balance
Net Assets With Donor Restrictions$660,000--
Net Assets Without Donor Restrictions$197,268$292,589▲ $95,321
Total Net Assets Fund Balance$857,268$292,589▼ $564,679
Total Liabilities and Net Assets / Fund Balance$972,168$755,724▼ $216,444

Asset Categories

AssetBook ValueDepreciationBasis
Equipment-$10,478$10,478
Other Land Buildings-$5,746$5,746
Compensation and Service Providers
Top Officer Pay88th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Mike MurrayPresidentFT$185,000$185,000
Brett AtteberyCEOFT$150,000$150,000
Evan WoolsoncroftVP-philanthropyFT$130,000$130,000
Karen GarnettVP-CultureFT$100,000$100,000

Board Members and Trustees

NameTitle
Pierre KoshakjiChairman
Bridget VanmeansMember
Dr Monique RuberuMember
Ed MelloMember
Most Rev Joseph E StricklandMember
Revenue and Support

Revenue Composition

Contributions and Grants
$2,174,920
Program Service Revenue
$84,615
Investment Income
$34,970
Other Revenue
$0
All Other Contributions
$2,126,920
Change in Net Assets
$-540,004
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,504,166
Salaries, Compensation, and Employee Benefits$994,365
Total Fundraising Expense$494,323
Grants and Similar Amounts Paid$335,978
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$335,000$62,000$38,000$435,000
Grants to Domestic Orgs$335,978--$335,978
Other Salaries and Wages$133,284$13,530$173,483$320,297
Other Employee Benefits$112,989$18,224$51,027$182,240
Fees for Services Other$58,846$762$61,741$121,349
Fees for Services Accounting-$81,293-$81,293
Advertising--$77,121$77,121
Payroll Taxes$35,233$5,683$15,912$56,828
Information Technology$12,783$32,234$10,559$55,576
All Other Expenses$19,184$10,896$20,367$50,447
Travel$11,662$4,665$30,320$46,647
Other Expenses$4,414$5,886$4,414$14,714
Fees for Services Legal-$12,105-$12,105
Occupancy-$5,924-$5,924
Office Expenses$41$1,225$2,818$4,084
Conferences and Meetings$14$14$1,361$1,389
Insurance-$872-$872
Total Functional Expenses$2,075,273$264,913$494,323$2,834,509
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
ThriveSt Louis, MO501(c)(3)General Operations$250,978
Abortion Survivors Network inKansas City, MO501(c)(3)2023 Impact Luncheon Grantee Winner$50,000
Good Counsel IncSecaucus, NJ501(c)(3)2023 Impact Luncheon Grantee Winner$20,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 8B

“The organization doesn't have a committee with an authority to act on behalf of the governing body.”

Form 990, Part VI, Section B, Line 11B

“Heroic media's ceo will review the 990, then submit to the board of directors for their review.”

Form 990, Part VI, Section C, Line 19

“The organization's financial statements and governing documents are available upon written or oral request.”

Filing and Contact Details

Filer

Filer Name
Majella Cares
EIN
32-0112866
Phone
5123400999
Address
PO BOX 802021, DALLAS, TX 75380

Signing Officer

Name
Brett Attebery
Title
CEO
Signed
2024-05-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Brett Attebery
Formed
2004
Legal Domicile
TX
Voting Board Members
6
Independent Board Members
5
Employees
6
Volunteers
5

Preparer

Firm
Sutton Frost Cary LLP
Address
200 E Front St Suite 200, Arlington, TX 76011
Preparer
Carroll Elizabeth Arnott
Phone
8176498083
Raw XML AppendixShowing 400 of 517 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd0false
IRS990/AccountsPayableAccrExpnssGrp/BOYAmt0114900
IRS990/AccountsPayableAccrExpnssGrp/EOYAmt0463135
IRS990/AccountsReceivableGrp/EOYAmt020000
IRS990/ActivitiesConductedPrtshpInd0false
IRS990/ActivityOrMissionDesc0Heroic Medias mission is to reach and connect Americans to resources that empower them to save lives from abortion.
IRS990/AdvertisingGrp/FundraisingAmt077121
IRS990/AdvertisingGrp/TotalAmt077121
IRS990/AllOtherContributionsAmt02126920
IRS990/AllOtherExpensesGrp/FundraisingAmt020367
IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt010896
IRS990/AllOtherExpensesGrp/ProgramServicesAmt019184
IRS990/AllOtherExpensesGrp/TotalAmt050447
IRS990/BackupWthldComplianceInd0true
IRS990/BenefitsToMembersGrp/TotalAmt00
IRS990/BooksInCareOfDetail/PersonNm0CLIFTONLARSONALLEN LLP
IRS990/BooksInCareOfDetail/PhoneNum09723835767
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt05001 SPRING VALLEY RD
IRS990/BooksInCareOfDetail/USAddress/CityNm0DALLAS
IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0TX
IRS990/BooksInCareOfDetail/USAddress/ZIPCd075244
IRS990/BusinessRlnWith35CtrlEntInd0false
IRS990/BusinessRlnWithFamMemInd0false
IRS990/BusinessRlnWithOrgMemInd0false
IRS990/CashNonInterestBearingGrp/BOYAmt0161041
IRS990/CashNonInterestBearingGrp/EOYAmt0158895
IRS990/ChangeToOrgDocumentsInd0false
IRS990/CntrctRcvdGreaterThan100KCnt00
IRS990/CollectionsOfArtInd0false
IRS990/CompCurrentOfcrDirectorsGrp/FundraisingAmt038000
IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt062000
IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt0335000
IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt0435000
IRS990/CompDisqualPersonsGrp/TotalAmt00
IRS990/CompensationFromOtherSrcsInd0false
IRS990/CompensationProcessCEOInd0false
IRS990/CompensationProcessOtherInd0false
IRS990/ConferencesMeetingsGrp/FundraisingAmt01361
IRS990/ConferencesMeetingsGrp/ManagementAndGeneralAmt014
IRS990/ConferencesMeetingsGrp/ProgramServicesAmt014
IRS990/ConferencesMeetingsGrp/TotalAmt01389
IRS990/ConflictOfInterestPolicyInd0false
IRS990/ConservationEasementsInd0false
IRS990/ConsolidatedAuditFinclStmtInd0false
IRS990/CreditCounselingInd0false
IRS990/CYBenefitsPaidToMembersAmt00
IRS990/CYContributionsGrantsAmt02174920
IRS990/CYGrantsAndSimilarPaidAmt0335978
IRS990/CYInvestmentIncomeAmt034970
IRS990/CYOtherExpensesAmt01504166
IRS990/CYOtherRevenueAmt00
IRS990/CYProgramServiceRevenueAmt084615
IRS990/CYRevenuesLessExpensesAmt0-540004
IRS990/CYSalariesCompEmpBnftPaidAmt0994365
IRS990/CYTotalExpensesAmt02834509
IRS990/CYTotalFundraisingExpenseAmt0494323
IRS990/CYTotalProfFndrsngExpnsAmt00
IRS990/CYTotalRevenueAmt02294505
IRS990/DecisionsSubjectToApprovaInd0false
IRS990/DeductibleArtContributionInd0false
IRS990/DeductibleNonCashContriInd0false
IRS990/DelegationOfMgmtDutiesInd0false
IRS990/DepreciationDepletionGrp/TotalAmt00
IRS990/Desc01) On-demand Alternatives to Abortion SYStem internet advertisements that connect women to life-affirming pregnancy centers.2) National Prayer Luncheon for Life- a year round advocacy program to educate the public about pro-life organizations that are having measurable impact at reducing abortion. Consists of a weekly podcaST the NPLL Pro-Life Impact Show and an annual prayer luncheon event that awards nominated organizations with recognition awards and financial grants to advance their work.3) Pro-Life Magazine- a quarterly publication for the pro-life community containing in-depth interviews of people and organizations in the pro-life movement who demonstrate measurable impact at reducing abortion.
IRS990/DescribedInSection501c3Ind0true
IRS990/DisregardedEntityInd0false
IRS990/DocumentRetentionPolicyInd0true
IRS990/DonorAdvisedFundInd0false
IRS990/DonorRestrictionNetAssetsGrp/BOYAmt0660000
IRS990/DonorRstrOrQuasiEndowmentsInd0false
IRS990/ElectionOfBoardMembersInd0false
IRS990/EmployeeCnt06
IRS990/EmploymentTaxReturnsFiledInd0true
IRS990/EngagedInExcessBenefitTransInd0false
IRS990/ExpenseAmt02075273
IRS990/FamilyOrBusinessRlnInd0false
IRS990/FederalGrantAuditRequiredInd0false
IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt081293
IRS990/FeesForServicesAccountingGrp/TotalAmt081293
IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt012105
IRS990/FeesForServicesLegalGrp/TotalAmt012105
IRS990/FeesForServicesLobbyingGrp/TotalAmt00
IRS990/FeesForServicesManagementGrp/TotalAmt00
IRS990/FeesForServicesOtherGrp/FundraisingAmt061741
IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt0762
IRS990/FeesForServicesOtherGrp/ProgramServicesAmt058846
IRS990/FeesForServicesOtherGrp/TotalAmt0121349
IRS990/FeesForServicesProfFundraising/TotalAmt00
IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt00
IRS990/ForeignActivitiesInd0false
IRS990/ForeignFinancialAccountInd0false
IRS990/ForeignGrantsGrp/TotalAmt00
IRS990/ForeignOfficeInd0false
IRS990/Form1098CFiledInd0false
IRS990/Form8282FiledCnt00
IRS990/Form8282PropertyDisposedOfInd0false
IRS990/Form8899Filedind0false
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt00.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt10.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt20.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt30.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt40.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt50.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt60.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt70.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt80.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt040.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt140.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt240.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt340.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt41.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt51.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt61.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt71.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt81.00
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd0X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd1X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd2X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd3X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd4X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd5X
IRS990/Form990PartVIISectionAGrp/OfficerInd0X
IRS990/Form990PartVIISectionAGrp/OfficerInd1X
IRS990/Form990PartVIISectionAGrp/OfficerInd2X
IRS990/Form990PartVIISectionAGrp/OfficerInd3X
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt00
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt10
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt20
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt30
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt40
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt50
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt60
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt70
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt80
IRS990/Form990PartVIISectionAGrp/PersonNm0MIKE MURRAY
IRS990/Form990PartVIISectionAGrp/PersonNm1BRETT ATTEBERY
IRS990/Form990PartVIISectionAGrp/PersonNm2EVAN WOOLSONCROFT
IRS990/Form990PartVIISectionAGrp/PersonNm3KAREN GARNETT
IRS990/Form990PartVIISectionAGrp/PersonNm4DR MONIQUE RUBERU
IRS990/Form990PartVIISectionAGrp/PersonNm5PIERRE KOSHAKJI
IRS990/Form990PartVIISectionAGrp/PersonNm6ED MELLO
IRS990/Form990PartVIISectionAGrp/PersonNm7MOST REV JOSEPH E STRICKLAND
IRS990/Form990PartVIISectionAGrp/PersonNm8BRIDGET VANMEANS
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt0185000
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt1150000
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt2130000
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt3100000
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt80
IRS990/Form990PartVIISectionAGrp/TitleTxt0President
IRS990/Form990PartVIISectionAGrp/TitleTxt1CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt2VP-PHILANTHROPY
IRS990/Form990PartVIISectionAGrp/TitleTxt3VP-Culture
IRS990/Form990PartVIISectionAGrp/TitleTxt4MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt5Chairman
IRS990/Form990PartVIISectionAGrp/TitleTxt6MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt7MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt8MEMBER
IRS990/Form990ProvidedToGvrnBodyInd0true
IRS990/FormationYr02004
IRS990/FormerOfcrEmployeesListedInd0false
IRS990/FSAuditedInd0false
IRS990/FundraisingActivitiesInd0false
IRS990/GainOrLossGrp/SecuritiesAmt033928
IRS990/GamingActivitiesInd0false
IRS990/GoverningBodyVotingMembersCnt06
IRS990/GovernmentGrantsAmt048000
IRS990/GrantAmt0335978
IRS990/GrantsToDomesticIndividualsGrp/TotalAmt00
IRS990/GrantsToDomesticOrgsGrp/ProgramServicesAmt0335978
IRS990/GrantsToDomesticOrgsGrp/TotalAmt0335978
IRS990/GrantsToIndividualsInd0false
IRS990/GrantsToOrganizationsInd0true
IRS990/GrantToRelatedPersonInd0false
IRS990/GrossAmountSalesAssetsGrp/SecuritiesAmt051700
IRS990/GrossReceiptsAmt02312277
IRS990/GroupReturnForAffiliatesInd0false
IRS990/IncludeFIN48FootnoteInd0false
IRS990/IncmFromInvestBondProceedsGrp/TotalRevenueColumnAmt00
IRS990/IndependentAuditFinclStmtInd0false
IRS990/IndependentVotingMemberCnt05
IRS990/IndivRcvdGreaterThan100KCnt03
IRS990/IndoorTanningServicesInd0false
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InformationTechnologyGrp/FundraisingAmt010559
IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt032234
IRS990/InformationTechnologyGrp/ProgramServicesAmt012783
IRS990/InformationTechnologyGrp/TotalAmt055576
IRS990/InsuranceGrp/ManagementAndGeneralAmt0872
IRS990/InsuranceGrp/TotalAmt0872
IRS990/IntangibleAssetsGrp/EOYAmt00
IRS990/InterestGrp/TotalAmt00
IRS990/InventoriesForSaleOrUseGrp/EOYAmt00
IRS990/InvestmentIncomeGrp/ExclusionAmt01042
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt01042
IRS990/InvestmentInJointVentureInd0false
IRS990/InvestmentsOtherSecuritiesGrp/EOYAmt00
IRS990/InvestmentsProgramRelatedGrp/EOYAmt00
IRS990/InvestmentsPubTradedSecGrp/BOYAmt022515
IRS990/InvestmentsPubTradedSecGrp/EOYAmt01821
IRS990/IRPDocumentCnt013
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt016224
IRS990/LandBldgEquipBasisNetGrp/EOYAmt00
IRS990/LandBldgEquipCostOrOtherBssAmt016224
IRS990/LegalDomicileStateCd0TX
IRS990/LessCostOthBasisSalesExpnssGrp/SecuritiesAmt017772
IRS990/LoanOutstandingInd0false
IRS990/LobbyingActivitiesInd0false
IRS990/LocalChaptersInd0false
IRS990/MaterialDiversionOrMisuseInd0false
IRS990/MembersOrStockholdersInd0false
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd0false
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0Heroic Medias mission is to reach and connect Americans to resources that empower them to save lives from abortion.
IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
IRS990/NetAssetsOrFundBalancesBOYAmt0857268
IRS990/NetAssetsOrFundBalancesEOYAmt0292589
IRS990/NetGainOrLossInvestmentsGrp/ExclusionAmt033928
IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt033928
IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeFromGamingGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NetUnrlzdGainsLossesInvstAmt0-24675
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt0197268
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt0292589
IRS990/NoncashContributionsAmt024471
IRS990/NondeductibleContributionsInd0false
IRS990/OccupancyGrp/ManagementAndGeneralAmt05924
IRS990/OccupancyGrp/TotalAmt05924
IRS990/OfficeExpensesGrp/FundraisingAmt02818
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt01225
IRS990/OfficeExpensesGrp/ProgramServicesAmt041
IRS990/OfficeExpensesGrp/TotalAmt04084
IRS990/OfficerMailingAddressInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501c3Ind0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/EOYAmt00
IRS990/OtherEmployeeBenefitsGrp/FundraisingAmt051027
IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt018224
IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt0112989
IRS990/OtherEmployeeBenefitsGrp/TotalAmt0182240
IRS990/OtherExpensesGrp/Desc0production & Placement
IRS990/OtherExpensesGrp/Desc1TELEHEALTH SERVICES
IRS990/OtherExpensesGrp/Desc2TRAINING & DEVELOPMENT
IRS990/OtherExpensesGrp/Desc3Printing and Publications
IRS990/OtherExpensesGrp/FundraisingAmt07200
IRS990/OtherExpensesGrp/FundraisingAmt14414
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt09600
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt15886
IRS990/OtherExpensesGrp/ProgramServicesAmt0937896
IRS990/OtherExpensesGrp/ProgramServicesAmt170749
IRS990/OtherExpensesGrp/ProgramServicesAmt27200
IRS990/OtherExpensesGrp/ProgramServicesAmt34414
IRS990/OtherExpensesGrp/TotalAmt0937896
IRS990/OtherExpensesGrp/TotalAmt170749
IRS990/OtherExpensesGrp/TotalAmt224000
IRS990/OtherExpensesGrp/TotalAmt314714
IRS990/OtherRevenueTotalAmt00
IRS990/OtherSalariesAndWagesGrp/FundraisingAmt0173483
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt013530
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt0133284
IRS990/OtherSalariesAndWagesGrp/TotalAmt0320297
IRS990/OthNotesLoansReceivableNetGrp/EOYAmt00
IRS990/PartialLiquidationInd0false
IRS990/PaymentsToAffiliatesGrp/TotalAmt00
IRS990/PayPremiumsPrsnlBnftCntrctInd0false
IRS990/PayrollTaxesGrp/FundraisingAmt015912
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt05683
IRS990/PayrollTaxesGrp/ProgramServicesAmt035233
IRS990/PayrollTaxesGrp/TotalAmt056828
IRS990/PensionPlanContributionsGrp/TotalAmt00
IRS990/PledgesAndGrantsReceivableGrp/BOYAmt0773175
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt0572458
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt015437
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt02550
IRS990/PrincipalOfficerNm0BRETT ATTEBERY
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/BusinessCd0519200
IRS990/ProgramServiceRevenueGrp/Desc0PARTNERSHIP/CLIENT REVENU
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt084615
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt084615
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt01986895
IRS990/PYExcessBenefitTransInd0false
IRS990/PYGrantsAndSimilarPaidAmt0152621
IRS990/PYInvestmentIncomeAmt036270
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt01183291
IRS990/PYProgramServiceRevenueAmt0119680
IRS990/PYRevenuesLessExpensesAmt060530
IRS990/PYSalariesCompEmpBnftPaidAmt0746403
IRS990/PYTotalExpensesAmt02082315
IRS990/PYTotalRevenueAmt02142845
IRS990/QuidProQuoContributionsInd0false
IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt00
IRS990/RcvFndsToPayPrsnlBnftCntrctInd0false
IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt00
IRS990/ReconcilationRevenueExpnssAmt0-540004
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RevenueAmt084615
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/SavingsAndTempCashInvstGrp/EOYAmt00
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt02174920
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt01986895
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt02122462
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt01995164
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt02116368
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt010395809
IRS990ScheduleA/GovtFurnSrvcFcltsVl170Grp/TotalAmt00
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearAmt01042
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus1YearAmt0312
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus2YearsAmt0246
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus3YearsAmt010296
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus4YearsAmt020612
IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt032508
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus3YearsAmt0534
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus4YearsAmt0542
IRS990ScheduleA/OtherIncome170Grp/TotalAmt01076
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportCY170Pct00.96320
IRS990ScheduleA/PublicSupportPY170Pct00.99300
IRS990ScheduleA/PublicSupportTotal170Amt010045985
IRS990ScheduleA/SubstantialContributorsTotAmt0349824
IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft170Grp/TotalAmt00
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind0X
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt02174920
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt01986895
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt02122462
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt01995164
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt02116368
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt010395809
IRS990ScheduleA/TotalSupportAmt010429393
IRS990ScheduleA/UnrelatedBusinessNetIncm170Grp/TotalAmt00
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd0true
IRS990ScheduleD/EquipmentGrp/DepreciationAmt010478
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt010478
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt05746
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt05746
IRS990ScheduleI/GrantRecordsMaintainedInd0true
IRS990ScheduleI/RecipientTable/CashGrantAmt050000
IRS990ScheduleI/RecipientTable/CashGrantAmt120000
IRS990ScheduleI/RecipientTable/CashGrantAmt2250978
IRS990ScheduleI/RecipientTable/IRCSectionDesc0501(C)(3)
IRS990ScheduleI/RecipientTable/IRCSectionDesc1501(C)(3)
IRS990ScheduleI/RecipientTable/IRCSectionDesc2501(C)(3)
IRS990ScheduleI/RecipientTable/NonCashAssistanceAmt00
IRS990ScheduleI/RecipientTable/NonCashAssistanceAmt10
IRS990ScheduleI/RecipientTable/NonCashAssistanceAmt20
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt02023 IMPACT LUNCHEON GRANTEE WINNER
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt12023 IMPACT LUNCHEON GRANTEE WINNER
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt2GENERAL OPERATIONS
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt0ABORTION SURVIVORS NETWORK IN
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt1GOOD COUNSEL INC
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt2THRIVE
IRS990ScheduleI/RecipientTable/RecipientEIN0841906194
IRS990ScheduleI/RecipientTable/RecipientEIN1222831271
IRS990ScheduleI/RecipientTable/RecipientEIN2431304395
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt0PO BOX 25531
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt1600 MEADOWLANDS PARKWAY STE 2
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt24331 LINDELL BLVD
IRS990ScheduleI/RecipientTable/USAddress/CityNm0KANSAS CITY
IRS990ScheduleI/RecipientTable/USAddress/CityNm1SECAUCUS
IRS990ScheduleI/RecipientTable/USAddress/CityNm2ST LOUIS
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd0MO
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd1NJ
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd2MO
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd064119

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2023 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$755,724
Liabilities
$463,135
Net assets
$292,589
Revenue
$2,294,505
Expenses
$2,834,509
Net income
-$540,004
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.39$0.10$0.28$2.43$2.42$0.01
2023Detailed filing. Detailed filing data is available for this year.$0.76$0.46$0.29$2.29$2.83$0.54
2022Detailed filing. Detailed filing data is available for this year.$0.97$0.11$0.86$2.14$2.08$0.06
2021Detailed filing. Detailed filing data is available for this year.$1.20$0.36$0.84$2.25$2.16$0.09
2020Detailed filing. Detailed filing data is available for this year.$0.98$0.34$0.64$1.97$2.57$0.60
2019Detailed filing. Detailed filing data is available for this year.$1.56$0.32$1.24$2.54$2.41$0.13
2018Detailed filing. Detailed filing data is available for this year.$1.85$0.29$1.56$1.92$2.00$0.08
2017Detailed filing. Detailed filing data is available for this year.$2.22$0.28$1.94$1.94$1.60$0.34
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.81$0.08$1.73$1.85$1.54$0.31