Civic Intelligence

Majella Cares

990 • Fiscal year 2020 • EIN 32-0112866

Jul 01, 2019 to Jun 30, 2020 • Filed on Jun 14, 2021

PO Box 802021Dallas, TX 75380

(512) 340-0999

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

73rd percentile

0.35x

Higher debt load relative to assets than 73% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Liabilities / Revenue

55th percentile

0.17x

Higher debt load relative to revenue than 55% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Net Margin

12th percentile

-30%

Higher net margin than 12% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Top Officer Pay

93rd percentile

$243,118

Higher top officer pay than 93% of similar nonprofits.

Top officer pay equals 12.3% of source-year revenue.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2020

Asset Growth

2nd percentile

-37%

Faster asset growth than 2% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Revenue Growth

21st percentile

-22%

Faster revenue growth than 21% of similar nonprofits.

2020 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Assets

Down

$980,241

Down $574,861 (-37%) from 2019

Net Assets

Down

$639,232

Down $596,158 (-48%) from 2019

Liabilities

Up

$341,009

Up $21,297 (+6.7%) from 2019

Revenue

Down

$1,973,817

Down $567,590 (-22%) from 2019

Expenses

Up

$2,569,975

Up $158,153 (+6.6%) from 2019

Net Income

Down

-$596,158

Down $725,743 (-560%) from 2019

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0M$2.0M$1.0M$0Assets 2016: $1,811,492Liabilities 2016: $82,871Net Assets 2016: $1,728,6212016Assets 2017: $2,221,450Liabilities 2017: $277,035Net Assets 2017: $1,944,4152017Assets 2018: $1,853,972Liabilities 2018: $289,460Net Assets 2018: $1,564,5122018Assets 2019: $1,555,102Liabilities 2019: $319,712Net Assets 2019: $1,235,3902019Assets 2020: $980,241Liabilities 2020: $341,009Net Assets 2020: $639,2322020Assets 2021: $1,195,076Liabilities 2021: $357,714Net Assets 2021: $837,3622021Assets 2022: $972,168Liabilities 2022: $114,900Net Assets 2022: $857,2682022Assets 2023: $755,724Liabilities 2023: $463,135Net Assets 2023: $292,5892023Assets 2024: $385,668Liabilities 2024: $103,644Net Assets 2024: $282,0242024

Highlighted filing

2020

Assets$980,241
Liabilities$341,009
Net Assets$639,232

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2016: $1,850,032Expenses 2016: $1,535,435Net Income 2016: $314,5972016Revenue 2017: $1,938,810Expenses 2017: $1,596,743Net Income 2017: $342,0672017Revenue 2018: $1,918,587Expenses 2018: $2,002,027Net Income 2018: -$83,4402018Revenue 2019: $2,541,407Expenses 2019: $2,411,822Net Income 2019: $129,5852019Revenue 2020: $1,973,817Expenses 2020: $2,569,975Net Income 2020: -$596,1582020Revenue 2021: $2,249,948Expenses 2021: $2,162,203Net Income 2021: $87,7452021Revenue 2022: $2,142,845Expenses 2022: $2,082,315Net Income 2022: $60,5302022Revenue 2023: $2,294,505Expenses 2023: $2,834,509Net Income 2023: -$540,0042023Revenue 2024: $2,433,020Expenses 2024: $2,423,577Net Income 2024: $9,4432024

Highlighted filing

2020

Revenue$1,973,817
Expenses$2,569,975
Net Income-$596,158
Jump To
Filing Snapshot
Filing Period
Jul 1, 2019 to Jun 30, 2020
Signed
Jun 14, 2021
Return Version
2019v5.2
Gross Receipts
$2,278,879
Mission and Program Overview

Mission

To encourage greater respect for life and promote positive life-affirming values through internet marketing campaigns.

Educating the public about life issues primarily through the use of internet marketing.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$1,098,051$459,175▼ $638,876
Savings and Temporary Cash Investments$99,950$154,366▲ $54,416
Cash and Non-Interest-Bearing Accounts$161,429$149,963▼ $11,466
Pledges and Grants Receivable-$139,176-
Land, Buildings, and Equipment, Net$51,021$37,242▼ $13,779
Accounts Receivable$108,761$23,473▼ $85,288
Prepaid Expenses and Deferred Charges$13,785$12,549▼ $1,236
Total Assets$1,555,102$980,241▼ $574,861
Other Assets Total$22,105$4,297▼ $17,808
Liabilities
Unsecured Notes Loans Payable-$171,400-
Accounts Payable and Accrued Expenses$319,712$169,609▼ $150,103
Total Liabilities$319,712$341,009▲ $21,297
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,168,380$505,212▼ $663,168
Net Assets With Donor Restrictions$67,010$134,020▲ $67,010
Total Net Assets Fund Balance$1,235,390$639,232▼ $596,158
Total Liabilities and Net Assets / Fund Balance$1,555,102$980,241▼ $574,861

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$31,033$49,795$80,828
Equipment$5,604$15,846$21,450
Leasehold Improvements$605$7,837$8,442
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Mike PerkinsPresident and CEO/sec/treasFT$206,400$36,718$243,118
Brett AtteberyCOOFT$135,808$37,155$172,963
Karen GarnettVice PresidentFT$75,600$36,717$112,317

Board Members and Trustees

NameTitle
Jim CoffeyChairman
Jay LamyBoard Member
Revenue and Support

Revenue Composition

Contributions and Grants
$1,995,164
Program Service Revenue
$176,502
Investment Income
$19,679
Other Revenue
$-217,528
All Other Contributions
$1,069,723
Change in Net Assets
$-596,158
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,496,653
Salaries, Compensation, and Employee Benefits$1,073,322
Total Fundraising Expense$551,541
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$214,929$146,132$188,430$549,491
Other Salaries and Wages$141,903$133,747$133,937$409,587
Fees for Services Other$157,242$15,550$24,715$197,507
Information Technology$9,469$36,706$25,270$71,445
Advertising$312-$62,915$63,227
Payroll Taxes$22,110$17,930$20,713$60,753
Occupancy-$54,322$3,545$57,867
Other Employee Benefits$11,676$18,964$22,851$53,491
Travel$12,571$3,381$34,561$50,513
Insurance-$44,408-$44,408
Fees for Services Accounting-$37,285-$37,285
Office Expenses$5,672$16,621$12,043$34,336
Conferences and Meetings$4,714$1,268$12,962$18,944
Depreciation Depletion-$13,779-$13,779
Other Expenses$-248$-21,662$3,234$-18,676
Total Functional Expenses$1,490,518$527,916$551,541$2,569,975
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$305,062
Fundraising Gross Income$87,000
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Luncheon$1,012,441$87,000$91,325$-4,325
Total Events$1,012,441$87,000$305,062$-218,062
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 8B

The organization doesn't have a committee with an authority to act on behalf of the governing body.

Form 990, Part VI, Section B, Line 11B

Heroic media's president and ceo will review the 990, then submit to the board of directors for their review.

Form 990, Part VI, Section C, Line 18

Form 1023 and form 990 are available upon request.

Form 990, Part VI, Section C, Line 19

The organization's financial statements and governing documents are available upon written or oral request.

Filing and Contact Details

Filer

Filer Name
Majella Cares
EIN
32-0112866
Phone
5123400999
Address
PO BOX 802021, DALLAS, TX 75380
Doing Business As
Heroic Media

Signing Officer

Name
Brett Attebery
Title
President and CEO
Phone
5123400999
Signed
2021-06-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Brett Attebery
Formed
2004
Legal Domicile
TX
Voting Board Members
3
Independent Board Members
2
Employees
9
Volunteers
10

Preparer

Firm
Cliftonlarsonallen Llp
Address
801 CHERRY ST SUITE 1400, FORT WORTH, TX 76102
Preparer
Michaela J Cromar CPA
Phone
8178775000
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt099950
IRS990/SavingsAndTempCashInvstGrp/EOYAmt0154366
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt01995164
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt02116368
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt01423573
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt01113334
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt01483495
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt08131934
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearAmt010296
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus1YearAmt020612
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus2YearsAmt024450
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus3YearsAmt024777
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus4YearsAmt019387
IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt099522
IRS990ScheduleA/GrossReceiptsRltdActivitiesAmt0475182
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearAmt0534
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus1YearAmt0542
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus2YearsAmt010555
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus3YearsAmt03747
IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearMinus4YearsAmt032526
IRS990ScheduleA/OtherIncome170Grp/TotalAmt047904
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportCY170Pct00.72330
IRS990ScheduleA/PublicSupportPY170Pct00.66020
IRS990ScheduleA/PublicSupportTotal170Amt05988797
IRS990ScheduleA/SubstantialContributorsTotAmt02143137
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind0X
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt01995164
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt02116368
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt01423573
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt01113334
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt01483495
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt08131934
IRS990ScheduleA/TotalSupportAmt08279360
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleD/EquipmentGrp/BookValueAmt05604
IRS990ScheduleD/EquipmentGrp/DepreciationAmt015846
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt021450
IRS990ScheduleD/LeaseholdImprovementsGrp/BookValueAmt0605
IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt07837
IRS990ScheduleD/LeaseholdImprovementsGrp/OtherCostOrOtherBasisAmt08442
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt031033
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt049795
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt080828
IRS990ScheduleD/TotalBookValueLandBuildingsAmt037242
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContributionsTotAmt0925441
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContriEvent1Amt0925441
IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt0305062
IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm0LUNCHEON
IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageEvent1Amt03705
IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageTotalEventsAmt03705
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt01012441
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsTotalAmt01012441
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent1Amt087000
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueTotalEventsAmt087000
IRS990ScheduleG/FundraisingEventInformationGrp/NetIncomeSummaryAmt0-218062
IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssTotalEventsAmt091325
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt091325
IRS990ScheduleG/FundraisingEventInformationGrp/RentFacilityCostsEvent1Amt0210032
IRS990ScheduleG/FundraisingEventInformationGrp/RentFcltyCostsTotalEventsAmt0210032
IRS990ScheduleJ/AnyNonFixedPaymentsInd00
IRS990ScheduleJ/CompBasedOnRevenueOfFlngOrgInd00
IRS990ScheduleJ/CompBsdNetEarnsFlngOrgInd00
IRS990ScheduleJ/CompBsdNetEarnsRltdOrgsInd00
IRS990ScheduleJ/CompBsdOnRevRelatedOrgsInd00
IRS990ScheduleJ/EquityBasedCompArrngmInd00
IRS990ScheduleJ/InitialContractExceptionInd00
IRS990/ScheduleJRequiredInd01
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt0206400
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt1135808
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt036718
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt137155
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsRltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt10
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0MIKE PERKINS
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm1BRETT ATTEBERY
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0PRESIDENT AND CEO/SEC/TREAS
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt1COO
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt0243118
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt1172963
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt10
IRS990ScheduleJ/SeverancePaymentInd00
IRS990ScheduleJ/SupplementalNonqualRtrPlanInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION DOESN'T HAVE A COMMITTEE WITH AN AUTHORITY TO ACT ON BEHALF OF THE GOVERNING BODY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1HEROIC MEDIA'S PRESIDENT AND CEO WILL REVIEW THE 990, THEN SUBMIT TO THE BOARD OF DIRECTORS FOR THEIR REVIEW.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2FORM 1023 AND FORM 990 ARE AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE ORGANIZATION'S FINANCIAL STATEMENTS AND GOVERNING DOCUMENTS ARE AVAILABLE UPON WRITTEN OR ORAL REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 8B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION C, LINE 18
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00

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