Civic Intelligence

Start Small Think Big Inc.

990 • Fiscal year 2024 • EIN 27-1821066

Jan 01, 2024 to Dec 31, 2024 • Filed on Dec 03, 2025

Organization ProfileSTARTSMALLTHINKBIG.ORG
132 W 31st StreetNew York, NY 10001

(646) 723-4053

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

33rd percentile

0.03x

Higher debt load relative to assets than 33% of similar nonprofits.

2024 filings • NTEE P • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

32nd percentile

0.03x

Higher debt load relative to revenue than 32% of similar nonprofits.

2024 filings • NTEE P • $1M-$5M nonprofits • Source year 2024

Net Margin

18th percentile

-12%

Higher net margin than 18% of similar nonprofits.

2024 filings • NTEE P • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

92nd percentile

$229,677

Higher top officer pay than 92% of similar nonprofits.

Top officer pay equals 6.4% of source-year revenue.

2024 filings • NTEE P • $1M-$5M nonprofits • Source year 2024

Asset Growth

17th percentile

-9.8%

Faster asset growth than 17% of similar nonprofits.

2024 filings • NTEE P • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

33rd percentile

-1.1%

Faster revenue growth than 33% of similar nonprofits.

2024 filings • NTEE P • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets33rd percentile

Assets

Down

$3,931,535

Down $427,546 (-9.8%) from 2023

Net Assets

Down

$3,826,522

Down $415,543 (-9.8%) from 2023

Liabilities

Down

$105,013

Down $12,003 (-10%) from 2023

Revenue And Expenses
Liabilities / Revenue32nd percentileNet Margin18th percentile

Revenue

Down

$3,571,237

Down $38,707 (-1.1%) from 2023

Expenses

Down

$3,986,780

Down $1,209,788 (-23%) from 2023

Net Income

Up

-$415,543

Up $1,171,081 (+74%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth17th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$8.0M$6.0M$4.0M$2.0M$0Assets 2013: $74,244Liabilities 2013: $4,527Net Assets 2013: $69,7172013Assets 2014: $163,036Liabilities 2014: $26,044Net Assets 2014: $136,9922014Assets 2015: $169,944Liabilities 2015: $39,619Net Assets 2015: $130,3252015Assets 2016: $401,025Liabilities 2016: $181,574Net Assets 2016: $219,4512016Assets 2017: $657,196Liabilities 2017: $292,220Net Assets 2017: $364,9762017Assets 2019: $1,861,675Liabilities 2019: $25,493Net Assets 2019: $1,836,1822019Assets 2020: $3,404,388Liabilities 2020: $272,138Net Assets 2020: $3,132,2502020Assets 2021: $5,478,531Liabilities 2021: $57,242Net Assets 2021: $5,421,2892021Assets 2022: $6,022,344Liabilities 2022: $193,655Net Assets 2022: $5,828,6892022Assets 2023: $4,359,081Liabilities 2023: $117,016Net Assets 2023: $4,242,0652023Assets 2024: $3,931,535Liabilities 2024: $105,013Net Assets 2024: $3,826,5222024

Highlighted filing

2024

Assets$3,931,535
Liabilities$105,013
Net Assets$3,826,522
Open 2024 Filing

Operations Trend

Revenue Growth33rd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$8.0M$6.0M$4.0M$2.0M$0-$2.0MRevenue 2013: $318,364Expenses 2013: $344,383Net Income 2013: -$26,0192013Revenue 2014: $2,665,388Expenses 2014: $2,598,113Net Income 2014: $67,2752014Revenue 2015: $527,481Expenses 2015: $534,148Net Income 2015: -$6,6672015Revenue 2016: $6,062,511Expenses 2016: $5,972,622Net Income 2016: $89,8892016Revenue 2017: $1,060,050Expenses 2017: $914,658Net Income 2017: $145,3922017Revenue 2019: $2,264,865Expenses 2019: $1,230,853Net Income 2019: $1,034,0122019Revenue 2020: $3,996,728Expenses 2020: $2,700,894Net Income 2020: $1,295,8342020Revenue 2021: $5,454,234Expenses 2021: $3,165,195Net Income 2021: $2,289,0392021Revenue 2022: $5,165,176Expenses 2022: $4,757,776Net Income 2022: $407,4002022Revenue 2023: $3,609,944Expenses 2023: $5,196,568Net Income 2023: -$1,586,6242023Revenue 2024: $3,571,237Expenses 2024: $3,986,780Net Income 2024: -$415,5432024

Highlighted filing

2024

Revenue$3,571,237
Expenses$3,986,780
Net Income-$415,543
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Dec 3, 2025
Return Version
2024v5.2
Gross Receipts
$3,571,237
Mission and Program Overview

Mission

The organization helps low income individuals build thriving businesses in new york city's most underserved communities in order to accumulate assets, increase their personal financial security and contribute to the economy.

SEE PART III, LINE 1

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$3,011,260$2,691,111▼ $320,149
Pledges and Grants Receivable$766,589$715,278▼ $51,311
Land, Buildings, and Equipment, Net$232,086$251,779▲ $19,693
Investments in Publicly Traded Securities$292,314$242,331▼ $49,983
Prepaid Expenses and Deferred Charges$56,832$31,036▼ $25,796
Total Assets$4,359,081$3,931,535▼ $427,546
Liabilities
Accounts Payable and Accrued Expenses$107,841$105,013▼ $2,828
Deferred Revenue$9,175--
Total Liabilities$117,016$105,013▼ $12,003
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$3,382,561$3,218,186▼ $164,375
Net Assets With Donor Restrictions$859,504$608,336▼ $251,168
Total Net Assets Fund Balance$4,242,065$3,826,522▼ $415,543
Total Liabilities and Net Assets / Fund Balance$4,359,081$3,931,535▼ $427,546

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$244,047$274,418$518,465
Equipment$7,732$35,291$43,023
Land$0--
Compensation and Service Providers
Top Officer Pay92nd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Josephine Panzera--$225,000$13,545$238,545
Josephine PanzeraCFO/ Executive Director (Eff. Feb 2024)FT$216,132$13,545$229,677
Sara Schlossberg--$165,000$13,000$178,000
Sara SchlossbergChief Programs OfficerFT$162,189$13,000$175,189
Niya BranhamChief Operating OfficerFT$140,302$5,091$145,393
Shiri WolfVP ProgramsFT$132,674-$132,674
Ian BrownSenior DirectorFT$125,082-$125,082
Satjeet Kaur NayarExecutive Director (from July 2023 to January 2024)FT$15,705$125$15,830
Satjeet Kaur Nayar--$15,705$125$15,830

Board Members and Trustees

NameTitle
Francesca OdellChair
Alison McKinnel KingDirector
Angela McCrayDirector
Carol VillegasDirector
Chinnu JosephDirector
Daniel OquendoDirector
Erica Lock MunskyDirector
Erik KnutzenDirector
Jason EwartDirector
Joseph KaufmanDirector
Kenetia LeeDirector
Kevin BoonDirector
Kristen ScheyderDirector
Kristin JohnstonDirector
Marci BrenholzDirector
Michael PastorDirector
Steven SlutzkyDirector
Tammeca RochesterDirector
Mark KesslenSecretary
Navneet KaurTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$3,501,636
Program Service Revenue
$0
Investment Income
$67,002
Other Revenue
$2,599
All Other Contributions
$3,501,636
Change in Net Assets
$-415,543

Audited Revenue Reconciliation

Revenue per Audited Statements
$3,571,237
Revenue Not Reported on Form 990
$20,705,051
Total Revenue per Audited Statements
$24,276,288
Total Revenue per Form 990
$3,571,237
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$3,247,326
Other Expenses$686,454
Total Fundraising Expense$426,564
Professional Fundraising Fees$53,000
Grants and Similar Amounts Paid$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$1,941,171$68,192$118,294$2,127,657
Current Officers, Directors, Trustees, and Key Employees$358,425$68,393$185,317$612,135
Advertising$246,863$7$108$246,978
Other Employee Benefits$204,728$12,145$20,336$237,209
Payroll Taxes$189,990$11,284$25,084$226,358
Depreciation Depletion$0$150,457$0$150,457
Fees for Services Other$47,780$31,607$0$79,387
Information Technology$68,499$1,224$3,019$72,742
Fees for Services Professional Fundraising--$53,000$53,000
Pension Plan Contributions$36,903$2,192$4,872$43,967
Insurance$23,461$3,119$1,635$28,215
Travel$21,860$238$3,515$25,613
Occupancy$18,738$726$1,764$21,228
Fees for Services Accounting$10,753$8,489$0$19,242
Conferences and Meetings$1,803$1,077$7,421$10,301
Fees for Services Legal$6,323$3,389$0$9,712
Other Expenses$4,615$190$461$5,266
Office Expenses$2,499$680$703$3,882
Total Functional Expenses$3,184,411$375,805$426,564$3,986,780

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$24,691,831
Expenses Not Reported on Form 990$20,705,051
Expenses per Audited Statements$3,986,780
Total Expenses per Form 990$3,986,780
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
Yes

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$53,000
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
Start Small Think Big Inc
EIN
27-1821066
Phone
6467234053
Address
132 W 31ST STREET, NEW YORK, NY 10001

Signing Officer

Name
Sara Schlossberg
Title
Interim Executive Director
Phone
6467234053
Signed
2025-12-03
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Sara Schlossberg
Formed
2010
Legal Domicile
Ny
Voting Board Members
20
Independent Board Members
20
Employees
36
Volunteers
2,482

Preparer

Firm
Rich and Bander Llp
Address
79 MADISON AVE 2ND FLOOR, NEW YORK, NY 10016
Preparer
Jonathan a Bander
Phone
2126842470
Supplemental Narrative

Additional Explanations

Pt VI, Line 11B

“Form 990 is reviewed by the finance committee from within the board and by the board as a whole.”

Pt VI, Line 12C

“The Organization has a Board-approved conflict of interest policy. On an annual basis, each Board Member and senior staff (Executive Director) must fill out a survey outlining any conflicts or lack there of. If conflicts are identified, the Board Member must outline the nature of the confict and share this with the Board.”

Pt VI, Line 15A

“Compensation of the executive director is approved by the board of directors.”

Pt VI, Line 19

“The governing documents, conflict of interest policy and financial statements are avaiable upon request.”

Form 990, Part III, Line 4D

“Financial Program provided entrepreneurs with free financial services including choosing 459711. 0. 0.”

Financial Statement Notes

Pt X, Line 2

“The Organization has evaluated its current tax positions and has concluded that as of December 31, 2024, the Organization does not have any significant uncertain tax positions for which a reserve would be necessary.”

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IRS990/Form990PartVIISectionAGrp/PersonNm23Niya Branham
IRS990/Form990PartVIISectionAGrp/PersonNm24Ian Brown
IRS990/Form990PartVIISectionAGrp/PersonNm25Satjeet Kaur Nayar
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IRS990/Form990PartVIISectionAGrp/TitleTxt0Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt1Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt2Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt3Director
IRS990/Form990PartVIISectionAGrp/TitleTxt4Director
IRS990/Form990PartVIISectionAGrp/TitleTxt5Director
IRS990/Form990PartVIISectionAGrp/TitleTxt6Director
IRS990/Form990PartVIISectionAGrp/TitleTxt7Director
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IRS990/Form990PartVIISectionAGrp/TitleTxt12Director
IRS990/Form990PartVIISectionAGrp/TitleTxt13Director
IRS990/Form990PartVIISectionAGrp/TitleTxt14Director
IRS990/Form990PartVIISectionAGrp/TitleTxt15Director
IRS990/Form990PartVIISectionAGrp/TitleTxt16Director
IRS990/Form990PartVIISectionAGrp/TitleTxt17Director
IRS990/Form990PartVIISectionAGrp/TitleTxt18Director
IRS990/Form990PartVIISectionAGrp/TitleTxt19Director
IRS990/Form990PartVIISectionAGrp/TitleTxt20CFO/ Executive Director (Eff. Feb 2024)
IRS990/Form990PartVIISectionAGrp/TitleTxt21VP Programs
IRS990/Form990PartVIISectionAGrp/TitleTxt22Chief Programs Officer
IRS990/Form990PartVIISectionAGrp/TitleTxt23Chief Operating Officer
IRS990/Form990PartVIISectionAGrp/TitleTxt24Senior Director
IRS990/Form990PartVIISectionAGrp/TitleTxt25Executive Director (from July 2023 to January 2024)
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Document Assets

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Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$3,931,535
Liabilities
$105,013
Net assets
$3,826,522
Revenue
$3,571,237
Expenses
$3,986,780
Net income
-$415,543
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$3.93$0.11$3.83$3.57$3.99$0.42
2023Detailed filing. Detailed filing data is available for this year.$4.36$0.12$4.24$3.61$5.20$1.59
2022Detailed filing. Detailed filing data is available for this year.$6.02$0.19$5.83$5.17$4.76$0.41
2021Detailed filing. Detailed filing data is available for this year.$5.48$0.06$5.42$5.45$3.17$2.29
2020Detailed filing. Detailed filing data is available for this year.$3.40$0.27$3.13$4.00$2.70$1.30
2019Detailed filing. Detailed filing data is available for this year.$1.86$0.03$1.84$2.26$1.23$1.03
2017Detailed filing. Detailed filing data is available for this year.$0.66$0.29$0.36$1.06$0.91$0.15
2016Detailed filing. Detailed filing data is available for this year.$0.40$0.18$0.22$6.06$5.97$0.09
2015Detailed filing. Detailed filing data is available for this year.$0.17$0.04$0.13$0.53$0.53$0.01
2014Detailed filing. Detailed filing data is available for this year.$0.16$0.03$0.14$2.67$2.60$0.07
2013Detailed filing. Detailed filing data is available for this year.$0.07$0.00$0.07$0.32$0.34$0.03