Civic Intelligence

Start Small Think Big Inc.

990 • Fiscal year 2023 • EIN 27-1821066

Jan 01, 2023 to Dec 31, 2023 • Filed on Feb 13, 2025

Organization ProfileSTARTSMALLTHINKBIG.ORG
132 W 31st StreetNew York, NY 10001

(646) 723-4053

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

31st percentile

0.03x

Higher debt load relative to assets than 31% of similar nonprofits.

2023 filings • NTEE P • $1M-$5M nonprofits • Source year 2023

Liabilities / Revenue

30th percentile

0.03x

Higher debt load relative to revenue than 30% of similar nonprofits.

2023 filings • NTEE P • $1M-$5M nonprofits • Source year 2023

Net Margin

7th percentile

-44%

Higher net margin than 7% of similar nonprofits.

2023 filings • NTEE P • $1M-$5M nonprofits • Source year 2023

Top Officer Pay

82nd percentile

$151,290

Higher top officer pay than 82% of similar nonprofits.

Top officer pay equals 4.2% of source-year revenue.

2023 filings • NTEE P • $1M-$5M nonprofits • Source year 2023

Asset Growth

6th percentile

-28%

Faster asset growth than 6% of similar nonprofits.

2023 filings • NTEE P • $1M-$5M nonprofits • Annualized from 2022 to 2023

Revenue Growth

10th percentile

-30%

Faster revenue growth than 10% of similar nonprofits.

2023 filings • NTEE P • $1M-$5M nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets31st percentile

Assets

Down

$4,359,081

Down $1,663,263 (-28%) from 2022

Net Assets

Down

$4,242,065

Down $1,586,624 (-27%) from 2022

Liabilities

Down

$117,016

Down $76,639 (-40%) from 2022

Revenue And Expenses
Liabilities / Revenue30th percentileNet Margin7th percentile

Revenue

Down

$3,609,944

Down $1,555,232 (-30%) from 2022

Expenses

Up

$5,196,568

Up $438,792 (+9.2%) from 2022

Net Income

Down

-$1,586,624

Down $1,994,024 (-489%) from 2022

Historical Trend

Balance Sheet Trend

Asset Growth6th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$8.0M$6.0M$4.0M$2.0M$0Assets 2013: $74,244Liabilities 2013: $4,527Net Assets 2013: $69,7172013Assets 2014: $163,036Liabilities 2014: $26,044Net Assets 2014: $136,9922014Assets 2015: $169,944Liabilities 2015: $39,619Net Assets 2015: $130,3252015Assets 2016: $401,025Liabilities 2016: $181,574Net Assets 2016: $219,4512016Assets 2017: $657,196Liabilities 2017: $292,220Net Assets 2017: $364,9762017Assets 2019: $1,861,675Liabilities 2019: $25,493Net Assets 2019: $1,836,1822019Assets 2020: $3,404,388Liabilities 2020: $272,138Net Assets 2020: $3,132,2502020Assets 2021: $5,478,531Liabilities 2021: $57,242Net Assets 2021: $5,421,2892021Assets 2022: $6,022,344Liabilities 2022: $193,655Net Assets 2022: $5,828,6892022Assets 2023: $4,359,081Liabilities 2023: $117,016Net Assets 2023: $4,242,0652023Assets 2024: $3,931,535Liabilities 2024: $105,013Net Assets 2024: $3,826,5222024

Highlighted filing

2023

Assets$4,359,081
Liabilities$117,016
Net Assets$4,242,065
Open 2023 Filing

Operations Trend

Revenue Growth10th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$8.0M$6.0M$4.0M$2.0M$0-$2.0MRevenue 2013: $318,364Expenses 2013: $344,383Net Income 2013: -$26,0192013Revenue 2014: $2,665,388Expenses 2014: $2,598,113Net Income 2014: $67,2752014Revenue 2015: $527,481Expenses 2015: $534,148Net Income 2015: -$6,6672015Revenue 2016: $6,062,511Expenses 2016: $5,972,622Net Income 2016: $89,8892016Revenue 2017: $1,060,050Expenses 2017: $914,658Net Income 2017: $145,3922017Revenue 2019: $2,264,865Expenses 2019: $1,230,853Net Income 2019: $1,034,0122019Revenue 2020: $3,996,728Expenses 2020: $2,700,894Net Income 2020: $1,295,8342020Revenue 2021: $5,454,234Expenses 2021: $3,165,195Net Income 2021: $2,289,0392021Revenue 2022: $5,165,176Expenses 2022: $4,757,776Net Income 2022: $407,4002022Revenue 2023: $3,609,944Expenses 2023: $5,196,568Net Income 2023: -$1,586,6242023Revenue 2024: $3,571,237Expenses 2024: $3,986,780Net Income 2024: -$415,5432024

Highlighted filing

2023

Revenue$3,609,944
Expenses$5,196,568
Net Income-$1,586,624
Open 2023 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2023 to Dec 31, 2023
Signed
Feb 13, 2025
Return Version
2023v6.0
Gross Receipts
$3,609,944
Mission and Program Overview

Mission

The organization helps low income individuals build thriving businesses in new york city's most underserved communities in order to accumulate assets, increase their personal financial security and contribute to the economy.

SEE PART III, LINE 1

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$3,756,137$3,011,260▼ $744,877
Pledges and Grants Receivable$750,532$766,589▲ $16,057
Investments in Publicly Traded Securities$1,267,052$292,314▼ $974,738
Land, Buildings, and Equipment, Net$196,383$232,086▲ $35,703
Prepaid Expenses and Deferred Charges$52,240$56,832▲ $4,592
Total Assets$6,022,344$4,359,081▼ $1,663,263
Liabilities
Accounts Payable and Accrued Expenses$193,655$107,841▼ $85,814
Deferred Revenue-$9,175-
Total Liabilities$193,655$117,016▼ $76,639
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$4,510,029$3,382,561▼ $1,127,468
Net Assets With Donor Restrictions$1,318,660$859,504▼ $459,156
Total Net Assets Fund Balance$5,828,689$4,242,065▼ $1,586,624
Total Liabilities and Net Assets / Fund Balance$6,022,344$4,359,081▼ $1,663,263

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$210,852$136,393$347,245
Equipment$21,234$26,879$48,113
Land$0--
Compensation and Service Providers
Top Officer Pay82nd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Josephine PanzeraCFO/ Executive Director (Eff. Feb 2024)FT$139,382$11,908$151,290
Josephine Panzera--$139,382$11,908$151,290
Jenny DaSilvaExecutive Director (to May 2023)FT$110,674$8,523$119,197
Jenny DaSilva--$110,674$8,523$119,197
Shiri WolfExecutive DirectorFT$117,434$348$117,782
Shiri Wolf--$117,434$348$117,782
Niya BranhamSenior DirectorFT$114,921-$114,921
Niya Branham--$114,921-$114,921
Ellie StephensSenior DirectorFT$103,126$11,470$114,596
Ellie Stephens--$103,126$11,470$114,596
Marley SpoonerSenior DirectorFT$111,174-$111,174
Marley Spooner--$111,174-$111,174
Nayer Satjeet Kaur--$108,977$247$109,224
Nayer Satjeet KaurExecutive Director (from July 2023 to January 2024)FT$108,977-$108,977
Sara SchlossbergChief Programs Officer(from June 2023)FT$92,330-$92,330
Sara Schlossberg--$92,330-$92,330
Ian BrownSenior DirectorFT$89,705-$89,705
Rebecca EngleDirector (until May 31,2023)FT$70,882$1,523$72,405
Rebecca Engle--$70,882$1,523$72,405

Board Members and Trustees

NameTitle
Francesca OdellChair
Alison McKinnel KingDirector
Carolyn CohenDirector
Chinnu JosephDirector
Erica Lock MunskyDirector
Jason EwartDirector
Jonny PriceDirector
Joseph KaufmanDirector
Kenetia LeeDirector
Kevin BoonDirector
Kristen ScheyderDirector
Kristin JohnstonDirector
Laura KozienDirector
Michael PastorDirector
Navneet KaurDirector
Steven SlutzkyDirector
Tammeca RochesterDirector
Valerie MalterDirector
Marci BrenholzSecretary
Mark KesslenSecretary
Erik KnutzenTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$3,499,269
Program Service Revenue
$0
Investment Income
$105,688
Other Revenue
$4,987
All Other Contributions
$3,432,976
Change in Net Assets
$-1,586,624

Audited Revenue Reconciliation

Revenue per Audited Statements
$3,609,944
Revenue Not Reported on Form 990
$22,030,604
Total Revenue per Audited Statements
$25,640,548
Total Revenue per Form 990
$3,609,944
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$3,625,768
Other Expenses$1,145,800
Total Fundraising Expense$489,275
Grants and Similar Amounts Paid$425,000
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$2,420,928$77,834$217$2,498,979
Fees for Services Other$350,692$12,250$248,450$611,392
Current Officers, Directors, Trustees, and Key Employees$223,518$121,382$201,949$546,849
Grants to Domestic Orgs$375,000--$375,000
Payroll Taxes$282,027$17,224$9,634$308,885
Other Employee Benefits$224,486$16,911$17,162$258,559
Advertising$219,840$50$38$219,928
Depreciation Depletion$0$106,426$0$106,426
Information Technology$55,854$3,361$2,979$62,194
Grants to Domestic Individuals$50,000--$50,000
Insurance$21,931$3,206$833$25,970
Occupancy$21,905$1,269$963$24,137
Fees for Services Legal$0$16,072$0$16,072
Fees for Services Accounting$0$15,460$0$15,460
Pension Plan Contributions$10,850$817$829$12,496
Travel$5,440$141$230$5,811
Other Expenses$4,960$255$194$5,409
Office Expenses$2,756$1,183$121$4,060
Total Functional Expenses$4,311,801$395,492$489,275$5,196,568

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$27,227,172
Expenses Not Reported on Form 990$22,030,604
Expenses per Audited Statements$5,196,568
Total Expenses per Form 990$5,196,568
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Beija-Flor Naturals LLCOakland, CA-Seed capital$25,000
Dawn Demry The Little Hot Dog Wagon LLCBronx, NY-Seed capital$25,000
Fleabags LLCBiddeford, ME-Growth of small business$25,000
Kids Play Zone LLCOakland, CA-Seed capital$25,000
MJ Chocolatier LLCLittle Neck, NY-Seed capital$25,000
Onyemaechi Aharanwa PinMe 1913Bronx, NY-Seed capital$25,000
Rapid Rythms Rewards LLC DBA Sofia and Grace Cookie Co LLCBrooklyn, NY-Seed capital$25,000
WESTxEAST CoGreenlawn, NY-Seed capital$25,000
Domenic Ming Pink Folder Film House LLCBrooklyn, NY-Seed capital$15,000
Divine Creativity Inc Coqui the ChefBronx, NY-Seed capital$12,500
Brittany Rae Wolf EarthWorks ClaySpaceMerced, CA-Growth of small business$10,000
Brittney Dias Looking Lens LLCBrooklyn, NY-Growth of small business$10,000
Bryan Swintek Lasagna LLC DBA Magic ChonkSteamboat Springs, CO-Growth of small business$10,000
Chelsee Paige Karnes Doug's UpholsteryAbilene, TX-Growth of small business$10,000
Curmuffins Curmuffins LLCBend, OR-Growth of small business$10,000
Edgina Desormeau Bonbon Lakay IncBrooklyn, NY-Seed capital$10,000
Jesica Marcela Ballard Kape Catorce LLC KC14 CoffeeAstoria, NY-Growth of small business$10,000
Julia F Canano Samrock Stables LLCFarmingdale, NJ-Growth of small business$10,000
Kate Greenspan Art PlayPetaluma, CA-Growth of small business$10,000
Leah Elaine Brown KB Squared Landscaping LLCWillow Grove, PA-Growth of small business$10,000
Leia's TreatsDeale, MD-Growth of small business$10,000
Mayghen Barmore Polka Dots and SunshineSacramento, CA-Growth of small business$10,000
Mohit Mankar Lakud LLC Pirate Duck DesignsOakland, CA-Growth of small business$10,000
Morine A Lewis Mesan WellnessCatonsville, MD-Growth of small business$10,000
Reclaim Clay CollectiveSeattle, WA-Growth of small business$10,000
Shani Ramirez Boutique Black LabelWayne, NE-Growth of small business$10,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No
Filing and Contact Details

Filer

Filer Name
Start Small Think Big Inc
EIN
27-1821066
Phone
6467234053
Address
132 W 31ST STREET, NEW YORK, NY 10001

Signing Officer

Name
Josephine Panzera
Title
Executive Director
Phone
6467234053
Signed
2025-02-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Josephine Panzera
Formed
2010
Legal Domicile
Ny
Voting Board Members
21
Independent Board Members
21
Employees
12
Volunteers
2,678

Preparer

Firm
Rich and Bander Llp
Address
79 MADISON AVE 2ND FLOOR, NEW YORK, NY 10016
Preparer
Jonathan a Bander
Phone
2126842470
Supplemental Narrative

Additional Explanations

Pt VI, Line 11B

“Form 990 is reviewed by the finance committee from within the board and by the board as a whole.”

Pt VI, Line 12C

“The Organization has a Board-approved conflict of interest policy. On an annual basis, each Board Member and senior staff (Executive Director) must fill out a survey outlining any conflicts or lack there of. If conflicts are identified, the Board Member must outline the nature of the confict and share this with the Board.”

Pt VI, Line 15A

“Compensation of the executive director is approved by the board of directors.”

Pt VI, Line 19

“The governing documents, conflict of interest policy and financial statements are avaiable upon request.”

Pt III, Line 3

“The emergency response fund was created in response to the COVIC-19 pandemic and was phased out at the end of 2021.”

Form 990, Part IX, Line 11G

“Consultants 414232. 350692. 12250. 51290.”

Form 990, Part IX, Line 11G

“Fundraising consultant 197160. 0. 0. 197160.”

Financial Statement Notes

Pt X, Line 2

“The Organization has evaluated its current tax positions and has concluded that as of December 31, 2023, the Organization does not have any significant uncertain tax positions for which a reserve would be necessary.”

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IRS990/Form990PartVIISectionAGrp/PersonNm5Laura Kozien
IRS990/Form990PartVIISectionAGrp/PersonNm6Valerie Malter
IRS990/Form990PartVIISectionAGrp/PersonNm7Steven Slutzky
IRS990/Form990PartVIISectionAGrp/PersonNm8Carolyn Cohen
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IRS990/Form990PartVIISectionAGrp/PersonNm14Jason Ewart
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IRS990/Form990PartVIISectionAGrp/PersonNm16Joseph Kaufman
IRS990/Form990PartVIISectionAGrp/PersonNm17Kenetia Lee
IRS990/Form990PartVIISectionAGrp/PersonNm18Tammeca Rochester
IRS990/Form990PartVIISectionAGrp/PersonNm19Kristin Johnston
IRS990/Form990PartVIISectionAGrp/PersonNm20Navneet Kaur
IRS990/Form990PartVIISectionAGrp/PersonNm21Rebecca Engle
IRS990/Form990PartVIISectionAGrp/PersonNm22Shiri Wolf
IRS990/Form990PartVIISectionAGrp/PersonNm23Josephine Panzera
IRS990/Form990PartVIISectionAGrp/PersonNm24Nayer Satjeet Kaur
IRS990/Form990PartVIISectionAGrp/PersonNm25Sara Schlossberg
IRS990/Form990PartVIISectionAGrp/PersonNm26Niya Branham
IRS990/Form990PartVIISectionAGrp/PersonNm27Ian Brown
IRS990/Form990PartVIISectionAGrp/PersonNm28Marley Spooner
IRS990/Form990PartVIISectionAGrp/PersonNm29Ellie Stephens
IRS990/Form990PartVIISectionAGrp/PersonNm30Jenny DaSilva
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt110
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IRS990/Form990PartVIISectionAGrp/TitleTxt1Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt2Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt3Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt4Director
IRS990/Form990PartVIISectionAGrp/TitleTxt5Director
IRS990/Form990PartVIISectionAGrp/TitleTxt6Director
IRS990/Form990PartVIISectionAGrp/TitleTxt7Director
IRS990/Form990PartVIISectionAGrp/TitleTxt8Director
IRS990/Form990PartVIISectionAGrp/TitleTxt9Director
IRS990/Form990PartVIISectionAGrp/TitleTxt10Director
IRS990/Form990PartVIISectionAGrp/TitleTxt11Director
IRS990/Form990PartVIISectionAGrp/TitleTxt12Director
IRS990/Form990PartVIISectionAGrp/TitleTxt13Director
IRS990/Form990PartVIISectionAGrp/TitleTxt14Director
IRS990/Form990PartVIISectionAGrp/TitleTxt15Director
IRS990/Form990PartVIISectionAGrp/TitleTxt16Director
IRS990/Form990PartVIISectionAGrp/TitleTxt17Director
IRS990/Form990PartVIISectionAGrp/TitleTxt18Director
IRS990/Form990PartVIISectionAGrp/TitleTxt19Director
IRS990/Form990PartVIISectionAGrp/TitleTxt20Director
IRS990/Form990PartVIISectionAGrp/TitleTxt21Director (until May 31,2023)
IRS990/Form990PartVIISectionAGrp/TitleTxt22Executive Director
IRS990/Form990PartVIISectionAGrp/TitleTxt23CFO/ Executive Director (Eff. Feb 2024)
IRS990/Form990PartVIISectionAGrp/TitleTxt24Executive Director (from July 2023 to January 2024)
IRS990/Form990PartVIISectionAGrp/TitleTxt25Chief Programs Officer(from June 2023)
IRS990/Form990PartVIISectionAGrp/TitleTxt26Senior Director
IRS990/Form990PartVIISectionAGrp/TitleTxt27Senior Director
IRS990/Form990PartVIISectionAGrp/TitleTxt28Senior Director
IRS990/Form990PartVIISectionAGrp/TitleTxt29Senior Director
IRS990/Form990PartVIISectionAGrp/TitleTxt30Executive Director (to May 2023)
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IRS990/MissionDesc0Start Small advances economic equity by providing an ecosystem of curated resources and support for small businesses, particularly for those entrepreneurs who face systemic barriers that make business success harder to achieve.
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IRS990/OtherExpensesGrp/Desc1Events and conferences
IRS990/OtherExpensesGrp/Desc2Miscellaneous
IRS990/OtherExpensesGrp/Desc3Telephone
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IRS990/OtherExpensesGrp/FundraisingAmt15329

Document Assets

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Filings

Displayed year

2023 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$4,359,081
Liabilities
$117,016
Net assets
$4,242,065
Revenue
$3,609,944
Expenses
$5,196,568
Net income
-$1,586,624
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$3.93$0.11$3.83$3.57$3.99$0.42
2023Detailed filing. Detailed filing data is available for this year.$4.36$0.12$4.24$3.61$5.20$1.59
2022Detailed filing. Detailed filing data is available for this year.$6.02$0.19$5.83$5.17$4.76$0.41
2021Detailed filing. Detailed filing data is available for this year.$5.48$0.06$5.42$5.45$3.17$2.29
2020Detailed filing. Detailed filing data is available for this year.$3.40$0.27$3.13$4.00$2.70$1.30
2019Detailed filing. Detailed filing data is available for this year.$1.86$0.03$1.84$2.26$1.23$1.03
2017Detailed filing. Detailed filing data is available for this year.$0.66$0.29$0.36$1.06$0.91$0.15
2016Detailed filing. Detailed filing data is available for this year.$0.40$0.18$0.22$6.06$5.97$0.09
2015Detailed filing. Detailed filing data is available for this year.$0.17$0.04$0.13$0.53$0.53$0.01
2014Detailed filing. Detailed filing data is available for this year.$0.16$0.03$0.14$2.67$2.60$0.07
2013Detailed filing. Detailed filing data is available for this year.$0.07$0.00$0.07$0.32$0.34$0.03