Civic Intelligence

Direct Selling Education Foundation

990 • Fiscal year 2019 • EIN 23-7335899

Jan 01, 2019 to Dec 31, 2019 • Filed on Nov 05, 2020

1667 K Street NW No 1100Washington, DC 20006-1600

(202) 452-8866

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

16th percentile

0.01x

Higher debt load relative to assets than 16% of similar nonprofits.

2019 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2019

Liabilities / Revenue

30th percentile

0.10x

Higher debt load relative to revenue than 30% of similar nonprofits.

2019 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2019

Net Margin

10th percentile

-22%

Higher net margin than 10% of similar nonprofits.

2019 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2019

Top Officer Pay

94th percentile

$703,209

Higher top officer pay than 94% of similar nonprofits.

Top officer pay equals 49.4% of source-year revenue.

2019 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2019

Asset Growth

50th percentile

3.6%

Faster asset growth than 50% of similar nonprofits.

2019 filings • 501(c)3 • $10M-$25M nonprofits • Annualized from 2018 to 2019

Revenue Growth

93rd percentile

81%

Faster revenue growth than 93% of similar nonprofits.

2019 filings • 501(c)3 • $10M-$25M nonprofits • Annualized from 2018 to 2019

Assets

Up

$10,652,878

Up $366,457 (+3.6%) from 2018

Net Assets

Up

$10,510,966

Up $379,661 (+3.7%) from 2018

Liabilities

Down

$141,912

Down $13,204 (-8.5%) from 2018

Revenue

Up

$1,424,171

Up $636,123 (+81%) from 2018

Expenses

Up

$1,743,281

Up $54,483 (+3.2%) from 2018

Net Income

Up

-$319,110

Up $581,640 (+65%) from 2018

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$15M$10M$5.0M$0Assets 2012: $11,303,991Liabilities 2012: $237,300Net Assets 2012: $11,066,6912012Assets 2013: $11,882,486Liabilities 2013: $126,826Net Assets 2013: $11,755,6602013Assets 2014: $12,322,268Liabilities 2014: $142,243Net Assets 2014: $12,180,0252014Assets 2015: $11,847,522Liabilities 2015: $173,624Net Assets 2015: $11,673,8982015Assets 2016: $11,610,828Liabilities 2016: $159,681Net Assets 2016: $11,451,1472016Assets 2017: $11,698,770Liabilities 2017: $131,872Net Assets 2017: $11,566,8982017Assets 2018: $10,286,421Liabilities 2018: $155,116Net Assets 2018: $10,131,3052018Assets 2019: $10,652,878Liabilities 2019: $141,912Net Assets 2019: $10,510,9662019Assets 2020: $10,727,401Liabilities 2020: $340,877Net Assets 2020: $10,386,5242020Assets 2021: $11,428,061Liabilities 2021: $365,778Net Assets 2021: $11,062,2832021Assets 2022: $9,162,757Liabilities 2022: $292,284Net Assets 2022: $8,870,4732022Assets 2023: $9,266,853Liabilities 2023: $143,284Net Assets 2023: $9,123,5692023Assets 2024: $9,480,211Liabilities 2024: $313,613Net Assets 2024: $9,166,5982024

Highlighted filing

2019

Assets$10,652,878
Liabilities$141,912
Net Assets$10,510,966

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MExpenses 2012: $1,712,8192012Revenue 2013: $1,658,048Expenses 2013: $1,386,942Net Income 2013: $271,1062013Revenue 2014: $1,409,422Expenses 2014: $1,185,074Net Income 2014: $224,3482014Revenue 2015: $960,906Expenses 2015: $1,349,566Net Income 2015: -$388,6602015Revenue 2016: $1,366,923Expenses 2016: $1,593,772Net Income 2016: -$226,8492016Revenue 2017: $849,045Expenses 2017: $1,614,909Net Income 2017: -$765,8642017Revenue 2018: $788,048Expenses 2018: $1,688,798Net Income 2018: -$900,7502018Revenue 2019: $1,424,171Expenses 2019: $1,743,281Net Income 2019: -$319,1102019Revenue 2020: $2,034,696Expenses 2020: $1,384,776Net Income 2020: $649,9202020Revenue 2021: $1,544,540Expenses 2021: $1,308,017Net Income 2021: $236,5232021Revenue 2022: $905,056Expenses 2022: $1,427,835Net Income 2022: -$522,7792022Revenue 2023: $587,761Expenses 2023: $1,312,205Net Income 2023: -$724,4442023Revenue 2024: $662,585Expenses 2024: $1,183,383Net Income 2024: -$520,7982024

Highlighted filing

2019

Revenue$1,424,171
Expenses$1,743,281
Net Income-$319,110
Jump To
Filing Snapshot
Filing Period
Jan 1, 2019 to Dec 31, 2019
Signed
Nov 5, 2020
Return Version
2019v5.1
Gross Receipts
$4,306,678
Mission and Program Overview

Mission

To serve the public interest by advancing the direct selling industry's support of consumer rights and protection, education about the industry, ethical leadership, and individual economic empowerment.

Engages and educates the public on the ways direct selling empowers individuals, supports communities and strengthens economies worldwide.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$10,231,170$10,325,839▲ $94,669
Cash and Non-Interest-Bearing Accounts$15,863$214,846▲ $198,983
Pledges and Grants Receivable$21,922$61,275▲ $39,353
Prepaid Expenses and Deferred Charges$13,425$48,780▲ $35,355
Land, Buildings, and Equipment, Net$1,541$1,340▼ $201
Accounts Receivable$2,500$798▼ $1,702
Total Assets$10,286,421$10,652,878▲ $366,457
Liabilities
Other Liabilities$95,389$93,880▼ $1,509
Accounts Payable and Accrued Expenses$59,727$48,032▼ $11,695
Total Liabilities$155,116$141,912▼ $13,204
Net Assets / Fund Balance
Net Assets With Donor Restrictions$8,886,486$9,860,216▲ $973,730
Net Assets Without Donor Restrictions$1,244,819$650,750▼ $594,069
Total Net Assets Fund Balance$10,131,305$10,510,966▲ $379,661
Total Liabilities and Net Assets / Fund Balance$10,286,421$10,652,878▲ $366,457

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$1,340$63,245$64,585

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2019$10,791,133-▲ $1,301,690$382,261$11,710,562
2018$11,503,604-▼ $410,284$302,187$10,791,133
2017$11,014,749-▲ $1,240,937$752,082$11,503,604
2016$10,883,745-▲ $764,461$633,457$11,014,749
2015$11,294,236-▲ $86,680$497,171$10,883,745
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Gary HugginsExecutive DirectorFT$223,400$62,642$286,042
Nancy LaichasChief Marketing OfficerFT$147,264$27,841$175,105
Kimblery Harris BlitonSenior Director, Academic InitiativesFT$129,345$10,435$139,780
Tamara IngramProgram ManagerFT$106,936$15,249$122,185

Board Members and Trustees

Revenue and Support

Revenue Composition

Contributions and Grants
$623,149
Program Service Revenue
$0
Investment Income
$801,022
Other Revenue
$0
All Other Contributions
$623,149
Change in Net Assets
$-319,110

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Other Non Cash Contri Table1$35,000Fair Market Value
Other Non Cash Contri Table5$3,389Fair Market Value
Total Noncash Contributions6$38,389-

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,394,048
Revenue Not Reported on Financial Statements
$30,123
Revenue Not Reported on Form 990
$698,771
Total Revenue per Audited Statements
$2,092,819
Total Revenue per Form 990
$1,424,171
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$883,274
Other Expenses$804,616
Total Fundraising Expense$346,886
Grants and Similar Amounts Paid$55,391
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$315,029$69,489$89,579$474,097
Current Officers, Directors, Trustees, and Key Employees$171,625$28,604$85,813$286,042
Office Expenses$29,370$127,900$9,279$166,549
Travel$106,595$9,764$14,134$130,493
Occupancy-$120,908-$120,908
Fees for Services Other$95,500-$7,469$102,969
Conferences and Meetings$67,281$7,787$25,906$100,974
Fees for Services Accounting-$66,390-$66,390
Grants to Domestic Orgs$55,391--$55,391
Payroll Taxes$34,086$6,947$11,978$53,011
Other Employee Benefits$28,662$6,636$6,890$42,188
Fees for Services Legal-$31,237-$31,237
Fees for Service Investment Mgmnt Fees-$30,123-$30,123
Pension Plan Contributions$18,543$4,080$5,313$27,936
Insurance-$12,845$204$13,049
Depreciation Depletion-$201-$201
Other Expenses$257,034$-347,355$90,321$0
Total Functional Expenses$1,198,126$198,269$346,886$1,743,281

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Form 990$1,743,281
Expenses per Audited Statements$1,713,158
Total Expenses per Audited Statements$1,713,158
Expenses Not Reported on Financial Statements$30,123
Expenses Not Reported on Form 990$0
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
The University of North Carolina GreensboroGreensboro, NC115 or 501(c)(3)Develop course content that advances the direct selling industry$16,364
United States Association for Small Business and EntrepreneurshipWhitewater, WI501(c)(3)USASBE Sponsorship$13,708
National Association for Community College EntrepreneurshipSpringfield, MA501(c)(3)Conference and Summit Sponsorship$10,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Refundable advances$82,741
Due to the Association$11,139
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, line 2

Some members of the Board of Directors of the Foundation also serve on the corporate boards of other members/contributors. If the Foundation has an agreement with another organization and a member serves on that organization's corporate board, this Board member is also considered not independent.

Form 990, Part VI, Section B, line 11B

The Board of Directors has delegated review of form 990 to the Treasurer and staff.

Form 990, Part VI, Section B, line 12C

DSEF conducts an orientation of new board members which includes discussion and disclosure of any conflicts of interest as well as ongoing briefings by the Board of Directors on this topic.

Form 990, Part VI, Section B, line 15

Compensation review is the responsibility of the Board of Directors' compensation committee, which consists of non employee Board members. This committee has the authority to retain compensation consultants to assist in the evaluation of officers' compensation. The committee annually reviews and approves executive officer compensation and employment agreements, as applicable. The committee can delegate its authority to the CEO for compensation for certain classes of employees. The chairman of the Board appoints the chairman of the compensation committee. Minutes are required to report all compensation committee actions and detailed terms of compensation arrangements.

Form 990, Part VI, Section C, line 19

Forms 1023 and 990 are made available upon request. Other organizational documents are not available to the public.

Filing and Contact Details

Filer

Filer Name
Direct Selling Education Foundation
EIN
23-7335899
Phone
2024528866
Address
1667 K Street NW No 1100, Washington, DC 20006-1600

Signing Officer

Name
Adolfo Franco
Title
Secretary
Phone
2024528866
Signed
2020-11-05
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Joseph N Mariano
Formed
1973
Legal Domicile
Dc
Voting Board Members
23
Independent Board Members
23
Employees
6
Volunteers
23

Preparer

Firm
Rogers & Company PLLC
Address
8300 Boone Boulevard Suite 600, Vienna, VA 22182
Preparer
Lori A Collingsworth
Phone
7038930300
Supplemental Narrative

Additional Explanations

Form 990, Part XII, Line 2C:

The Foundation's Board of Directors is responsible for oversight of the annual audit, including the including selection of the independent accountant. The process has not changed from prior years.

Financial Statement Notes

Part V, Line 4:

Board Designated Endowment Funds: The Board Designated Endowment Fund is to be used for future operations. The principal of the fund is intended to be held in perpetuity with the revenue from the fund to be used for operations and programs of the foundation. At the discretion of the board, principal may be expended. The intention is that principal is to be used only in emergency situations and be limited to no more than 20% of net assets. Endowments - Permanently Restricted Net Assets The foundation maintains three true endowments. The purposes of these endowments are to (1) fund general operations, (2) endow an "ethics" board seat and (3) to endow an "academic" board seat.

Part X, Line 2:

Management has evaluated the Foundation's tax positions and has concluded that the Foundation has taken no uncertain tax positions that qualify for either recognition or disclosure in the financial statements for the years ended December 31, 2019 and 2018.

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IRS990/Desc0Education Initiative: DSEF partners with members of the academic community to support research and education programs that expand the knowledge and understanding of the fundamental principles of direct selling. DSEF works with professors in a variety of disciplines including entrepreneurship, marketing, ethics, consumer studies, business and economics to commission academic research, case studies and white papers and to sponsor direct selling education programs on university campuses across the country. These efforts provide students, professors and the public with insights into the direct selling channel and its latest trends and innovations, offer solutions for better business management and help educate the next generation of entrepreneurs and industry leaders about opportunities in the space.
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IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt2649159
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt2721888
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt2810435
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt2915249
IRS990/Form990PartVIISectionAGrp/PersonNm0Angela Loehr Chrysler
IRS990/Form990PartVIISectionAGrp/PersonNm1S Kerry Tassopoulos
IRS990/Form990PartVIISectionAGrp/PersonNm2David R Merriman
IRS990/Form990PartVIISectionAGrp/PersonNm3John P Parker
IRS990/Form990PartVIISectionAGrp/PersonNm4Helen Brown
IRS990/Form990PartVIISectionAGrp/PersonNm5Robert Cavitt
IRS990/Form990PartVIISectionAGrp/PersonNm6Dan Chard
IRS990/Form990PartVIISectionAGrp/PersonNm7Victoria L Crittenden
IRS990/Form990PartVIISectionAGrp/PersonNm8Linda Ferrell
IRS990/Form990PartVIISectionAGrp/PersonNm9Marjorie L Fine
IRS990/Form990PartVIISectionAGrp/PersonNm10Kevin Guest
IRS990/Form990PartVIISectionAGrp/PersonNm11Pamela Jones Harbour
IRS990/Form990PartVIISectionAGrp/PersonNm12Asma Ishaq
IRS990/Form990PartVIISectionAGrp/PersonNm13Erik S Johnson
IRS990/Form990PartVIISectionAGrp/PersonNm14Calvin Jolley
IRS990/Form990PartVIISectionAGrp/PersonNm15Konrad Mayr
IRS990/Form990PartVIISectionAGrp/PersonNm16Ryan Napierski
IRS990/Form990PartVIISectionAGrp/PersonNm17Jeffrey Reigle
IRS990/Form990PartVIISectionAGrp/PersonNm18Justin Rose
IRS990/Form990PartVIISectionAGrp/PersonNm19Connie Tang
IRS990/Form990PartVIISectionAGrp/PersonNm20Orville Thompson
IRS990/Form990PartVIISectionAGrp/PersonNm21Britney C Vickery
IRS990/Form990PartVIISectionAGrp/PersonNm22John Wyckoff
IRS990/Form990PartVIISectionAGrp/PersonNm23Deborah T Ashford
IRS990/Form990PartVIISectionAGrp/PersonNm24Joseph N Mariano
IRS990/Form990PartVIISectionAGrp/PersonNm25Adolfo Franco
IRS990/Form990PartVIISectionAGrp/PersonNm26Gary Huggins
IRS990/Form990PartVIISectionAGrp/PersonNm27Nancy Laichas
IRS990/Form990PartVIISectionAGrp/PersonNm28Kimblery Harris Bliton
IRS990/Form990PartVIISectionAGrp/PersonNm29Tamara Ingram
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IRS990/Form990PartVIISectionAGrp/TitleTxt1Vice Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt2Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt3Past Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt4Director
IRS990/Form990PartVIISectionAGrp/TitleTxt5Director
IRS990/Form990PartVIISectionAGrp/TitleTxt6Director
IRS990/Form990PartVIISectionAGrp/TitleTxt7Director
IRS990/Form990PartVIISectionAGrp/TitleTxt8Director
IRS990/Form990PartVIISectionAGrp/TitleTxt9Director
IRS990/Form990PartVIISectionAGrp/TitleTxt10Director
IRS990/Form990PartVIISectionAGrp/TitleTxt11Director
IRS990/Form990PartVIISectionAGrp/TitleTxt12Director
IRS990/Form990PartVIISectionAGrp/TitleTxt13Director
IRS990/Form990PartVIISectionAGrp/TitleTxt14Director
IRS990/Form990PartVIISectionAGrp/TitleTxt15Director
IRS990/Form990PartVIISectionAGrp/TitleTxt16Director
IRS990/Form990PartVIISectionAGrp/TitleTxt17Director
IRS990/Form990PartVIISectionAGrp/TitleTxt18Director
IRS990/Form990PartVIISectionAGrp/TitleTxt19Director
IRS990/Form990PartVIISectionAGrp/TitleTxt20Director
IRS990/Form990PartVIISectionAGrp/TitleTxt21Director
IRS990/Form990PartVIISectionAGrp/TitleTxt22Director
IRS990/Form990PartVIISectionAGrp/TitleTxt23Outside Counsel
IRS990/Form990PartVIISectionAGrp/TitleTxt24President
IRS990/Form990PartVIISectionAGrp/TitleTxt25Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt26Executive Director
IRS990/Form990PartVIISectionAGrp/TitleTxt27Chief Marketing Officer
IRS990/Form990PartVIISectionAGrp/TitleTxt28Senior Director, Academic Initiatives
IRS990/Form990PartVIISectionAGrp/TitleTxt29Program Manager
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IRS990/MissionDesc0To serve the public interest by advancing the direct selling industry's support of consumer rights and protection, education about the industry, ethical leadership, and individual economic empowerment.
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