Civic Intelligence

Direct Selling Education Foundation

EIN 23-7335899 • 501(c)3 • Washington, DC

Profile

To serve the public interest by advancing the direct selling industry's support of consumer rights and protection, education about the industry, ethical leadership, and individual economic empowerment.

1667 K St NW Ste 1100Washington, DC 20006-1660

www.dsef.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

31st percentile

0.03x

Higher debt load relative to assets than 31% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

74th percentile

0.47x

Higher debt load relative to revenue than 74% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Net Margin

4th percentile

-79%

Higher net margin than 4% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

40th percentile

1.7%

Faster asset growth than 40% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Annualized from 2022 to 2024

Revenue Growth

17th percentile

-14%

Faster revenue growth than 17% of similar nonprofits.

501(c)3 • $5M-$10M nonprofits • Annualized from 2022 to 2024

Balance Sheet
Liabilities / Assets31st percentile

Assets

Up

$9,480,211

Up $213,358 (+2.3%) from 2023

Liabilities

Up

$313,613

Up $170,329 (+119%) from 2023

Net Assets

Up

$9,166,598

Up $43,029 (+0.5%) from 2023

Operations
Liabilities / Revenue74th percentileNet Margin4th percentile

Revenue

Up

$662,585

Up $74,824 (+13%) from 2023

Expenses

Down

$1,183,383

Down $128,822 (-9.8%) from 2023

Net Income

Up

-$520,798

Up $203,646 (+28%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth40th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$15M$10M$5.0M$0Assets 2012: $11,303,991Liabilities 2012: $237,300Net Assets 2012: $11,066,6912012Assets 2013: $11,882,486Liabilities 2013: $126,826Net Assets 2013: $11,755,6602013Assets 2014: $12,322,268Liabilities 2014: $142,243Net Assets 2014: $12,180,0252014Assets 2015: $11,847,522Liabilities 2015: $173,624Net Assets 2015: $11,673,8982015Assets 2016: $11,610,828Liabilities 2016: $159,681Net Assets 2016: $11,451,1472016Assets 2017: $11,698,770Liabilities 2017: $131,872Net Assets 2017: $11,566,8982017Assets 2018: $10,286,421Liabilities 2018: $155,116Net Assets 2018: $10,131,3052018Assets 2019: $10,652,878Liabilities 2019: $141,912Net Assets 2019: $10,510,9662019Assets 2020: $10,727,401Liabilities 2020: $340,877Net Assets 2020: $10,386,5242020Assets 2021: $11,428,061Liabilities 2021: $365,778Net Assets 2021: $11,062,2832021Assets 2022: $9,162,757Liabilities 2022: $292,284Net Assets 2022: $8,870,4732022Assets 2023: $9,266,853Liabilities 2023: $143,284Net Assets 2023: $9,123,5692023Assets 2024: $9,480,211Liabilities 2024: $313,613Net Assets 2024: $9,166,5982024

Highlighted filing

2024

Assets$9,480,211
Liabilities$313,613
Net Assets$9,166,598
Open 2024 Filing

Operations Trend

Revenue Growth17th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MExpenses 2012: $1,712,8192012Revenue 2013: $1,658,048Expenses 2013: $1,386,942Net Income 2013: $271,1062013Revenue 2014: $1,409,422Expenses 2014: $1,185,074Net Income 2014: $224,3482014Revenue 2015: $960,906Expenses 2015: $1,349,566Net Income 2015: -$388,6602015Revenue 2016: $1,366,923Expenses 2016: $1,593,772Net Income 2016: -$226,8492016Revenue 2017: $849,045Expenses 2017: $1,614,909Net Income 2017: -$765,8642017Revenue 2018: $788,048Expenses 2018: $1,688,798Net Income 2018: -$900,7502018Revenue 2019: $1,424,171Expenses 2019: $1,743,281Net Income 2019: -$319,1102019Revenue 2020: $2,034,696Expenses 2020: $1,384,776Net Income 2020: $649,9202020Revenue 2021: $1,544,540Expenses 2021: $1,308,017Net Income 2021: $236,5232021Revenue 2022: $905,056Expenses 2022: $1,427,835Net Income 2022: -$522,7792022Revenue 2023: $587,761Expenses 2023: $1,312,205Net Income 2023: -$724,4442023Revenue 2024: $662,585Expenses 2024: $1,183,383Net Income 2024: -$520,7982024

Highlighted filing

2024

Revenue$662,585
Expenses$1,183,383
Net Income-$520,798
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$9,480,211
Liabilities
$313,613
Net assets
$9,166,598
Revenue
$662,585
Expenses
$1,183,383
Net income
-$520,798
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$9.48$0.31$9.17$0.66$1.18$0.52
2023Detailed filing. Detailed filing data is available for this year.$9.27$0.14$9.12$0.59$1.31$0.72
2022Detailed filing. Detailed filing data is available for this year.$9.16$0.29$8.87$0.91$1.43$0.52
2021Detailed filing. Detailed filing data is available for this year.$11.4$0.37$11.1$1.54$1.31$0.24
2020Detailed filing. Detailed filing data is available for this year.$10.7$0.34$10.4$2.03$1.38$0.65
2019Detailed filing. Detailed filing data is available for this year.$10.7$0.14$10.5$1.42$1.74$0.32
2018Detailed filing. Detailed filing data is available for this year.$10.3$0.16$10.1$0.79$1.69$0.90
2017Detailed filing. Detailed filing data is available for this year.$11.7$0.13$11.6$0.85$1.61$0.77
2016Detailed filing. Detailed filing data is available for this year.$11.6$0.16$11.5$1.37$1.59$0.23
2015Detailed filing. Detailed filing data is available for this year.$11.8$0.17$11.7$0.96$1.35$0.39
2014Detailed filing. Detailed filing data is available for this year.$12.3$0.14$12.2$1.41$1.19$0.22
2013Detailed filing. Detailed filing data is available for this year.$11.9$0.13$11.8$1.66$1.39$0.27
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$11.3$0.24$11.1$1.71
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 14, 2025
Return Version
2024v5.2
Gross Receipts
$3,017,469
Mission and Program Overview

Mission

To serve the public interest by advancing the direct selling industry's support of consumer rights and protection, education about the industry, ethical leadership, and individual economic empowerment.

Engages and educates the public on the ways direct selling empowers individuals, supports communities and strengthens economies worldwide.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$8,893,230$9,388,135▲ $494,905
Cash and Non-Interest-Bearing Accounts$257,359$63,540▼ $193,819
Prepaid Expenses and Deferred Charges$44,872$27,024▼ $17,848
Accounts Receivable$837$1,177▲ $340
Land, Buildings, and Equipment, Net$536$335▼ $201
Total Assets$9,266,853$9,480,211▲ $213,358
Other Assets Total$70,019$0▼ $70,019
Liabilities
Other Liabilities$81,679$259,706▲ $178,027
Accounts Payable and Accrued Expenses$61,605$53,907▼ $7,698
Total Liabilities$143,284$313,613▲ $170,329
Net Assets / Fund Balance
Net Assets With Donor Restrictions$8,494,261$8,450,039▼ $44,222
Net Assets Without Donor Restrictions$629,308$716,559▲ $87,251
Total Net Assets Fund Balance$9,123,569$9,166,598▲ $43,029
Total Liabilities and Net Assets / Fund Balance$9,266,853$9,480,211▲ $213,358

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$335$68,108$68,443

Endowment Activity

PeriodBeginningContrib.Gain/LossOther UsesEnd
2024$10,450,531-▲ $847,966$848,458$10,450,039
2023$10,846,206-▲ $16,260$411,935$10,450,531
2022$12,961,084-▼ $1,655,893$458,985$10,846,206
2021$12,159,243-▲ $1,219,964$418,123$12,961,084
2020$11,710,562-▲ $846,952$398,271$12,159,243
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Gary HugginsExecutive DirectorFT$244,120$78,084$322,204
Kimblery Harris BlitonSenior Director, AcademicFT$144,686$21,995$166,681
Tamara IngramProgram ManagerFT$113,874$24,051$137,925

Board Members and Trustees

NameTitle
Kevin GuestChairman
Joseph N MarianoPresident
Andrew SchmidtVice-Chair
Joni Rogers-KanteVice-Chair
Alfredo BalaDirector
Allyson SellersDirector
Ben RileyDirector
Calvin JolleyDirector
Connie TangDirector
Dan MooreDirector
Deborah HeiszDirector
Gordon HesterDirector
Helen BrownDirector
Kim DrabikDirector
Linda FerrellDirector
Marc AshleyDirector
Mark StastnyDirector
Mike CollinsDirector
Robert CavittDirector
Rod AndersonDirector
Ryan ReigleDirector
Ursula Dudley OglesbyDirector
Adolfo FrancoSecretary
David R MerrimanTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$311,243
Program Service Revenue
$0
Investment Income
$351,342
Other Revenue
$0
All Other Contributions
$311,243
Change in Net Assets
$-520,798

Audited Revenue Reconciliation

Revenue per Audited Statements
$626,619
Revenue Not Reported on Financial Statements
$35,966
Revenue Not Reported on Form 990
$623,827
Total Revenue per Audited Statements
$1,250,446
Total Revenue per Form 990
$662,585
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$735,865
Other Expenses$445,070
Total Fundraising Expense$209,524
Grants and Similar Amounts Paid$1,500
Professional Fundraising Fees$948

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$197,112$39,529$85,563$322,204
Other Salaries and Wages$181,955$36,491$78,983$297,429
Occupancy-$117,000-$117,000
Fees for Services Other$43,635$59,023-$102,658
Fees for Services Accounting-$67,772-$67,772
Other Employee Benefits$37,483$7,518$16,271$61,272
Office Expenses$2,559$56,806-$59,365
Travel$14,998$18,986$13,165$47,149
Payroll Taxes$24,747$4,963$10,742$40,452
Fees for Service Investment Mgmnt Fees-$35,966-$35,966
Pension Plan Contributions$8,876$1,780$3,852$14,508
Insurance-$9,949-$9,949
Information Technology-$4,968-$4,968
Grants to Domestic Orgs$1,500--$1,500
Fees for Services Professional Fundraising--$948$948
Depreciation Depletion-$201-$201
Conferences and Meetings$42--$42
Total Functional Expenses$512,907$460,952$209,524$1,183,383

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$1,207,417
Total Expenses per Form 990$1,183,383
Expenses per Audited Statements$1,147,417
Expenses Not Reported on Form 990$60,000
Expenses Not Reported on Financial Statements$35,966
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$948
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Due to affiliated organizations$178,027
Refundable advances$81,679
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, line 2

“Some members of the Board of Directors of the Foundation also serve on the corporate boards of other members/contributors. If the Foundation has an agreement with another organization and a member serves on that organization's corporate board, this Board member is also considered not independent.”

Form 990, Part VI, Section B, line 11B

“The Board of Directors has delegated review of form 990 to the Treasurer and staff.”

Form 990, Part VI, Section B, line 12C

“DSEF conducts an orientation of new board members which includes discussion and disclosure of any conflicts of interest as well as ongoing briefings by the Board of Directors on this topic.”

Form 990, Part VI, Section B, line 15

“Compensation review is the responsibility of the Board of Directors' compensation committee, which consists of non employee Board members. This committee has the authority to retain compensation consultants to assist in the evaluation of officers' compensation. The committee annually reviews and approves executive officer compensation and employment agreements, as applicable. The committee can delegate its authority to the CEO for compensation for certain classes of employees. The chairman of the Board appoints the chairman of the compensation committee. Minutes are required to report all compensation committee actions and detailed terms of compensation arrangements.”

Form 990, Part VI, Section C, line 19

“Forms 1023 and 990 are made available upon request. Other organizational documents are not available to the public.”

Filing and Contact Details

Filer

Filer Name
Direct Selling Education Foundation
EIN
23-7335899
Phone
2024528866
Address
1667 K St NW Ste 1100, Washington, DC 20006-1660

Signing Officer

Name
Gary Huggins
Title
Executive Director
Phone
2024528866
Signed
2025-10-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Gary Huggins
Formed
1973
Legal Domicile
Dc
Voting Board Members
23
Independent Board Members
21
Employees
4
Volunteers
25

Preparer

Firm
Rogers & Company PLLC
Address
8300 Boone Boulevard Suite 600, Vienna, VA 22182
Preparer
Lori A Collingsworth
Phone
7038930300
Supplemental Narrative

Additional Explanations

Form 990, Part XII, Line 2C:

“The Foundation's Board of Directors is responsible for oversight of the annual audit, including the including selection of the independent accountant. The process has not changed from prior years.”

Financial Statement Notes

Part V, Line 4:

“Board Designated Endowment Funds: The Board Designated Endowment Fund is to be used for future operations. The principal of the fund is intended to be held in perpetuity with the revenue from the fund to be used for operations and programs of the foundation. At the discretion of the board, principal may be expended. The intention is that principal is to be used only in emergency situations and be limited to no more than 20% of net assets. Endowments - Permanently Restricted Net Assets The foundation maintains three true endowments. The purposes of these endowments are to (1) fund general operations, (2) endow an "ethics" board seat and (3) to endow an "academic" board seat.”

Part X, Line 2:

“Management has evaluated the Foundation's tax positions and has concluded that the Foundation has taken no uncertain tax positions that qualify for either recognition or disclosure in the financial statements for the years ended December 31, 2024 and 2023.”

Raw XML AppendixShowing 400 of 771 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd3X
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IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd17X
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IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd19X
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IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd21X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd22X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd23X
IRS990/Form990PartVIISectionAGrp/OfficerInd0X
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IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt30
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt40
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt50
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt60
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt70
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt80
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt90
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt100
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt110
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt120
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt130
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt140
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt150
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt160
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt170
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt180
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt190
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt200
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt210
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt220
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt230
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt2478084
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt2513993
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt2624051
IRS990/Form990PartVIISectionAGrp/PersonNm0Joseph N Mariano
IRS990/Form990PartVIISectionAGrp/PersonNm1Adolfo Franco
IRS990/Form990PartVIISectionAGrp/PersonNm2Kevin Guest
IRS990/Form990PartVIISectionAGrp/PersonNm3Joni Rogers-Kante
IRS990/Form990PartVIISectionAGrp/PersonNm4Andrew Schmidt
IRS990/Form990PartVIISectionAGrp/PersonNm5David R Merriman
IRS990/Form990PartVIISectionAGrp/PersonNm6Rod Anderson
IRS990/Form990PartVIISectionAGrp/PersonNm7Marc Ashley
IRS990/Form990PartVIISectionAGrp/PersonNm8Alfredo Bala
IRS990/Form990PartVIISectionAGrp/PersonNm9Helen Brown
IRS990/Form990PartVIISectionAGrp/PersonNm10Robert Cavitt
IRS990/Form990PartVIISectionAGrp/PersonNm11Mike Collins
IRS990/Form990PartVIISectionAGrp/PersonNm12Kim Drabik
IRS990/Form990PartVIISectionAGrp/PersonNm13Linda Ferrell
IRS990/Form990PartVIISectionAGrp/PersonNm14Deborah Heisz
IRS990/Form990PartVIISectionAGrp/PersonNm15Gordon Hester
IRS990/Form990PartVIISectionAGrp/PersonNm16Calvin Jolley
IRS990/Form990PartVIISectionAGrp/PersonNm17Dan Moore
IRS990/Form990PartVIISectionAGrp/PersonNm18Ursula Dudley Oglesby
IRS990/Form990PartVIISectionAGrp/PersonNm19Ryan Reigle
IRS990/Form990PartVIISectionAGrp/PersonNm20Ben Riley
IRS990/Form990PartVIISectionAGrp/PersonNm21Allyson Sellers
IRS990/Form990PartVIISectionAGrp/PersonNm22Mark Stastny
IRS990/Form990PartVIISectionAGrp/PersonNm23Connie Tang
IRS990/Form990PartVIISectionAGrp/PersonNm24Gary Huggins
IRS990/Form990PartVIISectionAGrp/PersonNm25Kimblery Harris Bliton
IRS990/Form990PartVIISectionAGrp/PersonNm26Tamara Ingram
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt130
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt260
IRS990/Form990PartVIISectionAGrp/TitleTxt0President
IRS990/Form990PartVIISectionAGrp/TitleTxt1Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt2Chairman
IRS990/Form990PartVIISectionAGrp/TitleTxt3Vice-Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt4Vice-Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt5Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt6Director
IRS990/Form990PartVIISectionAGrp/TitleTxt7Director
IRS990/Form990PartVIISectionAGrp/TitleTxt8Director
IRS990/Form990PartVIISectionAGrp/TitleTxt9Director
IRS990/Form990PartVIISectionAGrp/TitleTxt10Director
IRS990/Form990PartVIISectionAGrp/TitleTxt11Director
IRS990/Form990PartVIISectionAGrp/TitleTxt12Director
IRS990/Form990PartVIISectionAGrp/TitleTxt13Director
IRS990/Form990PartVIISectionAGrp/TitleTxt14Director
IRS990/Form990PartVIISectionAGrp/TitleTxt15Director
IRS990/Form990PartVIISectionAGrp/TitleTxt16Director
IRS990/Form990PartVIISectionAGrp/TitleTxt17Director
IRS990/Form990PartVIISectionAGrp/TitleTxt18Director
IRS990/Form990PartVIISectionAGrp/TitleTxt19Director
IRS990/Form990PartVIISectionAGrp/TitleTxt20Director
IRS990/Form990PartVIISectionAGrp/TitleTxt21Director
IRS990/Form990PartVIISectionAGrp/TitleTxt22Director
IRS990/Form990PartVIISectionAGrp/TitleTxt23Director
IRS990/Form990PartVIISectionAGrp/TitleTxt24Executive Director
IRS990/Form990PartVIISectionAGrp/TitleTxt25Senior Director, Academic
IRS990/Form990PartVIISectionAGrp/TitleTxt26Program Manager
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IRS990/FormationYr01973
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IRS990/MissionDesc0To serve the public interest by advancing the direct selling industry's support of consumer rights and protection, education about the industry, ethical leadership, and individual economic empowerment.
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