Civic Intelligence

We Lead

990 • Fiscal year 2023 • EIN 20-5079781

Jan 01, 2023 to Dec 31, 2023 • Filed on Sep 26, 2024

Organization Profilewww.welead-iowa.com

Refreshing map…

119 E 3rd StWest Liberty, IA 52776

(319) 627-4045

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

55th percentile

0.03x

Higher debt load relative to assets than 55% of similar nonprofits.

2023 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2023

Liabilities / Revenue

73rd percentile

0.15x

Higher debt load relative to revenue than 73% of similar nonprofits.

2023 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2023

Net Margin

58th percentile

8.6%

Higher net margin than 58% of similar nonprofits.

2023 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2023

Top Officer Pay

54th percentile

$0

Higher top officer pay than 54% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2023 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2023

Asset Growth

37th percentile

-0.7%

Faster asset growth than 37% of similar nonprofits.

2023 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2022 to 2023

Revenue Growth

46th percentile

4.8%

Faster revenue growth than 46% of similar nonprofits.

2023 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets55th percentile

Assets

Flat

$796,356

Flat from 2023

Net Assets

Flat

$772,920

Flat from 2023

Liabilities

Flat

$23,436

Flat from 2023

Revenue And Expenses
Liabilities / Revenue73rd percentileNet Margin58th percentile

Revenue

Flat

$151,681

Flat from 2023

Expenses

Flat

$138,569

Flat from 2023

Net Income

Flat

$13,112

Flat from 2023

Historical Trend

Balance Sheet Trend

Asset Growth37th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.0M$500K$0Assets 2011: $119,250Liabilities 2011: $0Net Assets 2011: $119,2502011Assets 2012: $82,340Liabilities 2012: $0Net Assets 2012: $82,3402012Assets 2013: $87,767Liabilities 2013: $0Net Assets 2013: $87,7672013Assets 2014: $73,495Liabilities 2014: $1,337Net Assets 2014: $72,1582014Assets 2015: $354,709Liabilities 2015: $3,274Net Assets 2015: $351,4352015Assets 2016: $538,636Liabilities 2016: $6,169Net Assets 2016: $532,4672016Assets 2017: $568,839Liabilities 2017: $1,881Net Assets 2017: $566,9582017Assets 2018: $584,752Liabilities 2018: $3,356Net Assets 2018: $581,3962018Assets 2019: $747,416Liabilities 2019: $82,329Net Assets 2019: $665,0872019Assets 2020: $773,025Liabilities 2020: $67,352Net Assets 2020: $705,6732020Assets 2021: $806,977Liabilities 2021: $54,872Net Assets 2021: $752,1052021Assets 2022: $801,858Liabilities 2022: $42,050Net Assets 2022: $759,8082022Assets 2023: $796,356Liabilities 2023: $23,436Net Assets 2023: $772,9202023Assets 2023: $796,356Liabilities 2023: $23,436Net Assets 2023: $772,9202023Assets 2024: $771,781Liabilities 2024: $7,368Net Assets 2024: $764,4132024

Highlighted filing

2023

Assets$796,356
Liabilities$23,436
Net Assets$772,920
Open 2023 Filing

Operations Trend

Revenue Growth46th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$400K$200K$0-$200KRevenue 2011: $65,055Expenses 2011: $81,263Net Income 2011: -$16,2082011Revenue 2012: $74,748Expenses 2012: $111,658Net Income 2012: -$36,9102012Revenue 2013: $97,279Expenses 2013: $91,852Net Income 2013: $5,4272013Revenue 2014: $102,974Expenses 2014: $118,583Net Income 2014: -$15,6092014Revenue 2015: $373,779Expenses 2015: $94,502Net Income 2015: $279,2772015Revenue 2016: $326,625Expenses 2016: $145,593Net Income 2016: $181,0322016Revenue 2017: $144,677Expenses 2017: $108,738Net Income 2017: $35,9392017Revenue 2018: $147,661Expenses 2018: $133,223Net Income 2018: $14,4382018Revenue 2019: $181,873Expenses 2019: $98,182Net Income 2019: $83,6912019Revenue 2020: $108,515Expenses 2020: $67,929Net Income 2020: $40,5862020Revenue 2021: $164,059Expenses 2021: $117,627Net Income 2021: $46,4322021Revenue 2022: $144,695Expenses 2022: $136,992Net Income 2022: $7,7032022Revenue 2023: $151,681Expenses 2023: $138,569Net Income 2023: $13,1122023Revenue 2023: $151,681Expenses 2023: $138,569Net Income 2023: $13,1122023Revenue 2024: $220,331Expenses 2024: $228,838Net Income 2024: -$8,5072024

Highlighted filing

2023

Revenue$151,681
Expenses$138,569
Net Income$13,112
Open 2023 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2023 to Dec 31, 2023
Signed
Sep 26, 2024
Return Version
2023v5.1
Gross Receipts
$151,681
Mission and Program Overview

Mission

The organization promotes economic growth to the west liberty ia area.

The organization is involved in marketing, business expansion and retention, community leadership and setting goals for economic development in the community.

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$583,964$564,342▼ $19,622
Savings and Temporary Cash Investments$212,871$213,680▲ $809
Cash and Non-Interest-Bearing Accounts$5,023$18,334▲ $13,311
Total Assets$801,858$796,356▼ $5,502
Liabilities
Mortgage Notes Payable Secured by Investment Property$30,000$15,000▼ $15,000
Accounts Payable and Accrued Expenses$12,050$8,436▼ $3,614
Total Liabilities$42,050$23,436▼ $18,614
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$759,808$772,920▲ $13,112
Total Net Assets Fund Balance$759,808$772,920▲ $13,112
Total Liabilities and Net Assets / Fund Balance$801,858$796,356▼ $5,502

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$539,342$132,316$671,658
Land$25,000-$25,000
Compensation and Service Providers
Top Officer Pay54th percentile

Board Members and Trustees

NameTitle
Santos SaucedoPast President
Jerry MelickPresident
Dana NelsonVice President
Cara McferrenDirector
Jason CassadyDirector
Kurt KirchnerDirector
Lee GeertzDirector
Shaun KrugerDirector
Tom AlbertiDirector
Kenneth BrooksExecutive Director
Melody RussellSecretary
Jeff ScheblerTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$121,954
Investment Income
$1,827
Other Revenue
$27,900
Change in Net Assets
$13,112
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$83,479
Other Expenses$55,090
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$75,600--$75,600
Depreciation Depletion-$19,622-$19,622
Office Expenses$8,762--$8,762
Payroll Taxes$7,879--$7,879
Insurance-$6,308-$6,308
All Other Expenses$4,906--$4,906
Travel$3,889--$3,889
Advertising$2,999--$2,999
Other Expenses$1,378$2,232-$1,378
Fees for Services Accounting$520--$520
Total Functional Expenses$106,968$31,601$0$138,569
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Federal income taxes-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B

“The organization retains a copy of the form prior to the return being filed. The governing body formally approves the return at an official board meeting.”

Form 990, Part VI, Line 19

“The organization retains all form 990s and governing documents on file. These are available upon request.”

Filing and Contact Details

Filer

Filer Name
We Lead
EIN
20-5079781
Phone
3196274045
Address
119 E 3RD ST, WEST LIBERTY, IA 52776

Signing Officer

Name
Kenneth Brooks
Title
Executive Director
Phone
3196274045
Signed
2024-09-26
Discuss with paid preparer
No

Organization Details

Principal Officer
Kenneth Brooks
Formed
2006
Legal Domicile
Ia
Voting Board Members
12
Independent Board Members
12
Employees
2

Preparer

Firm
Martin P Brown CPA
Address
1405 N ELM ST SUITE 102, WEST LIBERTY, IA 52776
Preparer
Martin P Brown
Phone
3196277389
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IRS990/ProgramServiceRevenueGrp/ExclusionAmt22576
IRS990/ProgramServiceRevenueGrp/ExclusionAmt335027
IRS990/ProgramServiceRevenueGrp/ExclusionAmt4651
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt078700
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt15000
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt22576
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt335027
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt4651
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt011400
IRS990/PYExcessBenefitTransInd0false
IRS990/PYInvestmentIncomeAmt0627
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt054882
IRS990/PYOtherRevenueAmt027825
IRS990/PYProgramServiceRevenueAmt0104843
IRS990/PYRevenuesLessExpensesAmt07703
IRS990/PYSalariesCompEmpBnftPaidAmt082110
IRS990/PYTotalExpensesAmt0136992
IRS990/PYTotalRevenueAmt0144695
IRS990/QuidProQuoContributionsInd0false
IRS990/RcvFndsToPayPrsnlBnftCntrctInd0false
IRS990/ReconcilationRevenueExpnssAmt013112
IRS990/RegularMonitoringEnfrcInd0false
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/RentalIncomeOrLossGrp/RealAmt027900
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RevenueAmt0151681
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt0212871
IRS990/SavingsAndTempCashInvstGrp/EOYAmt0213680
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt0149854
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt0144068
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt0174401
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt096202
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt0172112
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt0736637
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearAmt01827
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus1YearAmt0627
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus2YearsAmt084
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus3YearsAmt0164
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus4YearsAmt0311
IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt03013
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportCY170Pct00.99590
IRS990ScheduleA/PublicSupportPY170Pct00.99780
IRS990ScheduleA/PublicSupportTotal170Amt0736637
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind0X
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt0149854
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt0144068
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt0174401
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt096202
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt0172112
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt0736637
IRS990ScheduleA/TotalSupportAmt0739650
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleD/BuildingsGrp/BookValueAmt0539342
IRS990ScheduleD/BuildingsGrp/DepreciationAmt0132316
IRS990ScheduleD/BuildingsGrp/OtherCostOrOtherBasisAmt0671658
IRS990ScheduleD/InclEscrowCustodialAcctLiabInd0false
IRS990ScheduleD/LandGrp/BookValueAmt025000
IRS990ScheduleD/LandGrp/OtherCostOrOtherBasisAmt025000
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0Federal income taxes
IRS990ScheduleD/OtherSecuritiesGrp/Desc0Financial derivatives and other financial products
IRS990ScheduleD/OtherSecuritiesGrp/Desc1Closely-held equity interests
IRS990ScheduleD/TotalBookValueLandBuildingsAmt0564342
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION RETAINS A COPY OF THE FORM PRIOR TO THE RETURN BEING FILED. THE GOVERNING BODY FORMALLY APPROVES THE RETURN AT AN OFFICIAL BOARD MEETING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE ORGANIZATION RETAINS ALL FORM 990S AND GOVERNING DOCUMENTS ON FILE. THESE ARE AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Line 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Line 19
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0801858
IRS990/TotalAssetsEOYAmt0796356
IRS990/TotalAssetsGrp/BOYAmt0801858
IRS990/TotalAssetsGrp/EOYAmt0796356
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalEmployeeCnt02
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt031601
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0106968
IRS990/TotalFunctionalExpensesGrp/TotalAmt0138569
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt042050
IRS990/TotalLiabilitiesEOYAmt023436
IRS990/TotalLiabilitiesGrp/BOYAmt042050
IRS990/TotalLiabilitiesGrp/EOYAmt023436
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0759808
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0772920
IRS990/TotalProgramServiceExpensesAmt0106968
IRS990/TotalProgramServiceRevenueAmt0121954
IRS990/TotalRevenueGrp/ExclusionAmt0151681
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0151681
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0801858
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0796356
IRS990/TravelGrp/ProgramServicesAmt03889
IRS990/TravelGrp/TotalAmt03889
IRS990/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0119 E 3RD ST
IRS990/USAddress/CityNm0WEST LIBERTY
IRS990/USAddress/StateAbbreviationCd0IA
IRS990/USAddress/ZIPCd052776
IRS990/VotingMembersGoverningBodyCnt012
IRS990/VotingMembersIndependentCnt012
IRS990/WebsiteAddressTxt0http://www.welead-iowa.com
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/BuildTS02024-08-08 14:25:15Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0false
ReturnHeader/BusinessOfficerGrp/PersonNm0KENNETH BROOKS

Document Assets

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Filings

Displayed year

2023 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$796,356
Liabilities
$23,436
Net assets
$772,920
Revenue
$151,681
Expenses
$138,569
Net income
$13,112
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.72$0.07$7.64$2.20$2.29$0.09
2023Detailed filing. Detailed filing data is available for this year.$7.96$0.23$7.73$1.52$1.39$0.13
2023Summary only. Only limited summary data is available for this year.$7.96$0.23$7.73$1.52$1.39$0.13
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$8.02$0.42$7.60$1.45$1.37$0.08
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$8.07$0.55$7.52$1.64$1.18$0.46
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.73$0.67$7.06$1.09$0.68$0.41
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.47$0.82$6.65$1.82$0.98$0.84
2018Summary only. Only limited summary data is available for this year.$5.85$0.03$5.81$1.48$1.33$0.14
2017Summary only. Only limited summary data is available for this year.$5.69$0.02$5.67$1.45$1.09$0.36
2016Summary only. Only limited summary data is available for this year.$5.39$0.06$5.32$3.27$1.46$1.81
2015Summary only. Only limited summary data is available for this year.$3.55$0.03$3.51$3.74$0.95$2.79
2014Summary only. Only limited summary data is available for this year.$0.73$0.01$0.72$1.03$1.19$0.16
2013Summary only. Only limited summary data is available for this year.$0.88$0.00$0.88$0.97$0.92$0.05
2012Summary only. Only limited summary data is available for this year.$0.82$0.00$0.82$0.75$1.12$0.37
2011Summary only. Only limited summary data is available for this year.$1.19$0.00$1.19$0.65$0.81$0.16