Civic Intelligence

We Lead

990 • Fiscal year 2024 • EIN 20-5079781

Jan 01, 2024 to Dec 31, 2024 • Filed on Nov 17, 2025

Organization Profilewww.welead-iowa.com

Refreshing map…

119 E 3rd StWest Liberty, IA 52776

(319) 627-4045

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

47th percentile

0.01x

Higher debt load relative to assets than 47% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

57th percentile

0.03x

Higher debt load relative to revenue than 57% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2024

Net Margin

31st percentile

-3.9%

Higher net margin than 31% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

79th percentile

$78,125

Higher top officer pay than 79% of similar nonprofits.

Top officer pay equals 35.5% of source-year revenue.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2024

Asset Growth

30th percentile

-3.1%

Faster asset growth than 30% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

80th percentile

45%

Faster revenue growth than 80% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets47th percentile

Assets

Down

$771,781

Down $24,575 (-3.1%) from 2023

Net Assets

Down

$764,413

Down $8,507 (-1.1%) from 2023

Liabilities

Down

$7,368

Down $16,068 (-69%) from 2023

Revenue And Expenses
Liabilities / Revenue57th percentileNet Margin31st percentile

Revenue

Up

$220,331

Up $68,650 (+45%) from 2023

Expenses

Up

$228,838

Up $90,269 (+65%) from 2023

Net Income

Down

-$8,507

Down $21,619 (-165%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth30th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.0M$500K$0Assets 2011: $119,250Liabilities 2011: $0Net Assets 2011: $119,2502011Assets 2012: $82,340Liabilities 2012: $0Net Assets 2012: $82,3402012Assets 2013: $87,767Liabilities 2013: $0Net Assets 2013: $87,7672013Assets 2014: $73,495Liabilities 2014: $1,337Net Assets 2014: $72,1582014Assets 2015: $354,709Liabilities 2015: $3,274Net Assets 2015: $351,4352015Assets 2016: $538,636Liabilities 2016: $6,169Net Assets 2016: $532,4672016Assets 2017: $568,839Liabilities 2017: $1,881Net Assets 2017: $566,9582017Assets 2018: $584,752Liabilities 2018: $3,356Net Assets 2018: $581,3962018Assets 2019: $747,416Liabilities 2019: $82,329Net Assets 2019: $665,0872019Assets 2020: $773,025Liabilities 2020: $67,352Net Assets 2020: $705,6732020Assets 2021: $806,977Liabilities 2021: $54,872Net Assets 2021: $752,1052021Assets 2022: $801,858Liabilities 2022: $42,050Net Assets 2022: $759,8082022Assets 2023: $796,356Liabilities 2023: $23,436Net Assets 2023: $772,9202023Assets 2024: $771,781Liabilities 2024: $7,368Net Assets 2024: $764,4132024

Highlighted filing

2024

Assets$771,781
Liabilities$7,368
Net Assets$764,413
Open 2024 Filing

Operations Trend

Revenue Growth80th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$400K$200K$0-$200KRevenue 2011: $65,055Expenses 2011: $81,263Net Income 2011: -$16,2082011Revenue 2012: $74,748Expenses 2012: $111,658Net Income 2012: -$36,9102012Revenue 2013: $97,279Expenses 2013: $91,852Net Income 2013: $5,4272013Revenue 2014: $102,974Expenses 2014: $118,583Net Income 2014: -$15,6092014Revenue 2015: $373,779Expenses 2015: $94,502Net Income 2015: $279,2772015Revenue 2016: $326,625Expenses 2016: $145,593Net Income 2016: $181,0322016Revenue 2017: $144,677Expenses 2017: $108,738Net Income 2017: $35,9392017Revenue 2018: $147,661Expenses 2018: $133,223Net Income 2018: $14,4382018Revenue 2019: $181,873Expenses 2019: $98,182Net Income 2019: $83,6912019Revenue 2020: $108,515Expenses 2020: $67,929Net Income 2020: $40,5862020Revenue 2021: $164,059Expenses 2021: $117,627Net Income 2021: $46,4322021Revenue 2022: $144,695Expenses 2022: $136,992Net Income 2022: $7,7032022Revenue 2023: $151,681Expenses 2023: $138,569Net Income 2023: $13,1122023Revenue 2024: $220,331Expenses 2024: $228,838Net Income 2024: -$8,5072024

Highlighted filing

2024

Revenue$220,331
Expenses$228,838
Net Income-$8,507
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 17, 2025
Return Version
2024v5.2
Gross Receipts
$220,331
Mission and Program Overview

Mission

The organization promotes economic growth to the west liberty ia area.

The organization is involved in marketing, business expansion and retention, community leadership and setting goals for economic development in the community.

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$564,342$544,720▼ $19,622
Savings and Temporary Cash Investments$213,680$198,896▼ $14,784
Cash and Non-Interest-Bearing Accounts$18,334$28,165▲ $9,831
Total Assets$796,356$771,781▼ $24,575
Liabilities
Mortgage Notes Payable Secured by Investment Property$15,000--
Accounts Payable and Accrued Expenses$8,436$7,368▼ $1,068
Total Liabilities$23,436$7,368▼ $16,068
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$772,920$764,413▼ $8,507
Total Net Assets Fund Balance$772,920$764,413▼ $8,507
Total Liabilities and Net Assets / Fund Balance$796,356$771,781▼ $24,575

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$519,720$151,938$671,658
Land$25,000-$25,000
Compensation and Service Providers
Top Officer Pay79th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Kenneth BrooksExecutive DirectorFT$78,125$78,125

Board Members and Trustees

NameTitle
Santos SaucedoPast President
Jerry MelickPresident
Dana NelsonVice President
Melody RussellVice President
Brandon AchenDirector
Heather WismanDirector
Kurt KirchnerDirector
Lee GeertzDirector
Mark SmithDirector
Mary LarsonDirector
Shaun KrugerDirector
Jason CassadyTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$190,687
Investment Income
$239
Other Revenue
$29,405
Change in Net Assets
$-8,507
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$143,923
Other Expenses$84,915
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$128,208--$128,208
Depreciation Depletion-$19,602-$19,602
All Other Expenses$17,037--$17,037
Payroll Taxes$15,715--$15,715
Office Expenses$10,721--$10,721
Insurance-$8,854-$8,854
Occupancy$7,832--$7,832
Travel$7,251--$7,251
Advertising$5,124--$5,124
Other Expenses$2,187$3,398-$2,187
Fees for Services Accounting$540--$540
Total Functional Expenses$196,984$31,854$0$228,838
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Federal income taxes-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B

“The organization retains a copy of the form 990 prior to the return being filed. The governing body approves the return at an official board meeting.”

Form 990, Part VI, Line 19

“The organization retains all form 990s and governing documents on file. These are available upon request.”

Filing and Contact Details

Filer

Filer Name
We Lead
EIN
20-5079781
Phone
3196274045
Address
119 E 3RD ST, WEST LIBERTY, IA 52776

Signing Officer

Name
Kenneth Brooks
Title
Executive Director
Phone
3196274045
Signed
2025-11-17
Discuss with paid preparer
No

Organization Details

Principal Officer
Kenneth Brooks
Formed
2006
Legal Domicile
Ia
Voting Board Members
12
Independent Board Members
12
Employees
2

Preparer

Firm
Martin P Brown CPA
Address
1405 N ELM ST SUITE 102, WEST LIBERTY, IA 52776
Preparer
Martin P Brown
Phone
3196277389
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IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/Desc0CITY OF WEST LIBERTY SUPPORT
IRS990/ProgramServiceRevenueGrp/Desc1COUNTY SUPPORT
IRS990/ProgramServiceRevenueGrp/Desc2CORPORATE AND INDIVIDUAL SUPPORT
IRS990/ProgramServiceRevenueGrp/Desc3MEMBERSHIP DUES/PROGRAM SERVICES
IRS990/ProgramServiceRevenueGrp/ExclusionAmt078700
IRS990/ProgramServiceRevenueGrp/ExclusionAmt110000
IRS990/ProgramServiceRevenueGrp/ExclusionAmt240050
IRS990/ProgramServiceRevenueGrp/ExclusionAmt361937
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt078700
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt110000
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt240050
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt361937
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYExcessBenefitTransInd0false
IRS990/PYInvestmentIncomeAmt01827
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt055090
IRS990/PYOtherRevenueAmt027900
IRS990/PYProgramServiceRevenueAmt0121954
IRS990/PYRevenuesLessExpensesAmt013112
IRS990/PYSalariesCompEmpBnftPaidAmt083479
IRS990/PYTotalExpensesAmt0138569
IRS990/PYTotalRevenueAmt0151681
IRS990/QuidProQuoContributionsInd0false
IRS990/RcvFndsToPayPrsnlBnftCntrctInd0false
IRS990/ReconcilationRevenueExpnssAmt0-8507
IRS990/RegularMonitoringEnfrcInd0false
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/RentalIncomeOrLossGrp/RealAmt025575
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RevenueAmt0220331
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt0213680
IRS990/SavingsAndTempCashInvstGrp/EOYAmt0198896
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt0220092
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt0149854
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt0144068
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt0174401
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt096202
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt0784617
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearAmt0239
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus1YearAmt01827
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus2YearsAmt0627
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus3YearsAmt084
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus4YearsAmt0164
IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt02941
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportCY170Pct00.99630
IRS990ScheduleA/PublicSupportPY170Pct00.99590
IRS990ScheduleA/PublicSupportTotal170Amt0784617
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind0X
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt0220092
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt0149854
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt0144068
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt0174401
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt096202
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt0784617
IRS990ScheduleA/TotalSupportAmt0787558
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleD/BuildingsGrp/BookValueAmt0519720
IRS990ScheduleD/BuildingsGrp/DepreciationAmt0151938
IRS990ScheduleD/BuildingsGrp/OtherCostOrOtherBasisAmt0671658
IRS990ScheduleD/InclEscrowCustodialAcctLiabInd0false
IRS990ScheduleD/LandGrp/BookValueAmt025000
IRS990ScheduleD/LandGrp/OtherCostOrOtherBasisAmt025000
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0Federal income taxes
IRS990ScheduleD/OtherSecuritiesGrp/Desc0Financial derivatives and other financial products
IRS990ScheduleD/OtherSecuritiesGrp/Desc1Closely-held equity interests
IRS990ScheduleD/TotalBookValueLandBuildingsAmt0544720
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION RETAINS A COPY OF THE FORM 990 PRIOR TO THE RETURN BEING FILED. THE GOVERNING BODY APPROVES THE RETURN AT AN OFFICIAL BOARD MEETING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE ORGANIZATION RETAINS ALL FORM 990S AND GOVERNING DOCUMENTS ON FILE. THESE ARE AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Line 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Line 19
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0796356
IRS990/TotalAssetsEOYAmt0771781
IRS990/TotalAssetsGrp/BOYAmt0796356
IRS990/TotalAssetsGrp/EOYAmt0771781
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalEmployeeCnt02
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt031854
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0196984
IRS990/TotalFunctionalExpensesGrp/TotalAmt0228838
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt023436
IRS990/TotalLiabilitiesEOYAmt07368
IRS990/TotalLiabilitiesGrp/BOYAmt023436
IRS990/TotalLiabilitiesGrp/EOYAmt07368
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0772920
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0764413
IRS990/TotalProgramServiceExpensesAmt0196984
IRS990/TotalProgramServiceRevenueAmt0190687
IRS990/TotalReportableCompFromOrgAmt078125
IRS990/TotalRevenueGrp/ExclusionAmt0220331
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0220331
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0796356
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0771781
IRS990/TravelGrp/ProgramServicesAmt07251
IRS990/TravelGrp/TotalAmt07251
IRS990/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0119 E 3RD ST
IRS990/USAddress/CityNm0WEST LIBERTY
IRS990/USAddress/StateAbbreviationCd0IA
IRS990/USAddress/ZIPCd052776
IRS990/VotingMembersGoverningBodyCnt012
IRS990/VotingMembersIndependentCnt012
IRS990/WebsiteAddressTxt0http://www.welead-iowa.com
IRS990/WhistleblowerPolicyInd0true

Document Assets

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Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$771,781
Liabilities
$7,368
Net assets
$764,413
Revenue
$220,331
Expenses
$228,838
Net income
-$8,507
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$7.72$0.07$7.64$2.20$2.29$0.09
2023Summary only. Only limited summary data is available for this year.$7.96$0.23$7.73$1.52$1.39$0.13
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$8.02$0.42$7.60$1.45$1.37$0.08
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$8.07$0.55$7.52$1.64$1.18$0.46
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.73$0.67$7.06$1.09$0.68$0.41
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.47$0.82$6.65$1.82$0.98$0.84
2018Summary only. Only limited summary data is available for this year.$5.85$0.03$5.81$1.48$1.33$0.14
2017Summary only. Only limited summary data is available for this year.$5.69$0.02$5.67$1.45$1.09$0.36
2016Summary only. Only limited summary data is available for this year.$5.39$0.06$5.32$3.27$1.46$1.81
2015Summary only. Only limited summary data is available for this year.$3.55$0.03$3.51$3.74$0.95$2.79
2014Summary only. Only limited summary data is available for this year.$0.73$0.01$0.72$1.03$1.19$0.16
2013Summary only. Only limited summary data is available for this year.$0.88$0.00$0.88$0.97$0.92$0.05
2012Summary only. Only limited summary data is available for this year.$0.82$0.00$0.82$0.75$1.12$0.37
2011Summary only. Only limited summary data is available for this year.$1.19$0.00$1.19$0.65$0.81$0.16