Civic Intelligence

We Lead

990 • Fiscal year 2021 • EIN 20-5079781

Jan 01, 2021 to Dec 31, 2021 • Filed on Nov 11, 2022

Organization Profilewww.welead-iowa.com

Refreshing map…

119 E 3rd StWest Liberty, IA 52776

(319) 627-4045

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

61st percentile

0.07x

Higher debt load relative to assets than 61% of similar nonprofits.

2021 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2021

Liabilities / Revenue

80th percentile

0.33x

Higher debt load relative to revenue than 80% of similar nonprofits.

2021 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2021

Net Margin

72nd percentile

28%

Higher net margin than 72% of similar nonprofits.

2021 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2021

Top Officer Pay

62nd percentile

$37,500

Higher top officer pay than 62% of similar nonprofits.

Top officer pay equals 22.9% of source-year revenue.

2021 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2021

Asset Growth

40th percentile

4.4%

Faster asset growth than 40% of similar nonprofits.

2021 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2020 to 2021

Revenue Growth

74th percentile

51%

Faster revenue growth than 74% of similar nonprofits.

2021 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets61st percentile

Assets

Up

$806,977

Up $33,952 (+4.4%) from 2020

Net Assets

Up

$752,105

Up $46,432 (+6.6%) from 2020

Liabilities

Down

$54,872

Down $12,480 (-19%) from 2020

Revenue And Expenses
Liabilities / Revenue80th percentileNet Margin72nd percentile

Revenue

Up

$164,059

Up $55,544 (+51%) from 2020

Expenses

Up

$117,627

Up $49,698 (+73%) from 2020

Net Income

Up

$46,432

Up $5,846 (+14%) from 2020

Historical Trend

Balance Sheet Trend

Asset Growth40th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.0M$500K$0Assets 2011: $119,250Liabilities 2011: $0Net Assets 2011: $119,2502011Assets 2012: $82,340Liabilities 2012: $0Net Assets 2012: $82,3402012Assets 2013: $87,767Liabilities 2013: $0Net Assets 2013: $87,7672013Assets 2014: $73,495Liabilities 2014: $1,337Net Assets 2014: $72,1582014Assets 2015: $354,709Liabilities 2015: $3,274Net Assets 2015: $351,4352015Assets 2016: $538,636Liabilities 2016: $6,169Net Assets 2016: $532,4672016Assets 2017: $568,839Liabilities 2017: $1,881Net Assets 2017: $566,9582017Assets 2018: $584,752Liabilities 2018: $3,356Net Assets 2018: $581,3962018Assets 2019: $747,416Liabilities 2019: $82,329Net Assets 2019: $665,0872019Assets 2020: $773,025Liabilities 2020: $67,352Net Assets 2020: $705,6732020Assets 2021: $806,977Liabilities 2021: $54,872Net Assets 2021: $752,1052021Assets 2022: $801,858Liabilities 2022: $42,050Net Assets 2022: $759,8082022Assets 2023: $796,356Liabilities 2023: $23,436Net Assets 2023: $772,9202023Assets 2024: $771,781Liabilities 2024: $7,368Net Assets 2024: $764,4132024

Highlighted filing

2021

Assets$806,977
Liabilities$54,872
Net Assets$752,105
Open 2021 Filing

Operations Trend

Revenue Growth74th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$400K$200K$0-$200KRevenue 2011: $65,055Expenses 2011: $81,263Net Income 2011: -$16,2082011Revenue 2012: $74,748Expenses 2012: $111,658Net Income 2012: -$36,9102012Revenue 2013: $97,279Expenses 2013: $91,852Net Income 2013: $5,4272013Revenue 2014: $102,974Expenses 2014: $118,583Net Income 2014: -$15,6092014Revenue 2015: $373,779Expenses 2015: $94,502Net Income 2015: $279,2772015Revenue 2016: $326,625Expenses 2016: $145,593Net Income 2016: $181,0322016Revenue 2017: $144,677Expenses 2017: $108,738Net Income 2017: $35,9392017Revenue 2018: $147,661Expenses 2018: $133,223Net Income 2018: $14,4382018Revenue 2019: $181,873Expenses 2019: $98,182Net Income 2019: $83,6912019Revenue 2020: $108,515Expenses 2020: $67,929Net Income 2020: $40,5862020Revenue 2021: $164,059Expenses 2021: $117,627Net Income 2021: $46,4322021Revenue 2022: $144,695Expenses 2022: $136,992Net Income 2022: $7,7032022Revenue 2023: $151,681Expenses 2023: $138,569Net Income 2023: $13,1122023Revenue 2024: $220,331Expenses 2024: $228,838Net Income 2024: -$8,5072024

Highlighted filing

2021

Revenue$164,059
Expenses$117,627
Net Income$46,432
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
Nov 11, 2022
Return Version
2021v4.2
Gross Receipts
$164,059
Mission and Program Overview

Mission

The organization promotes economic growth to the west liberty ia area.

The organization is involved in marketing, business expansion and retention, community leadership and setting goals for economic development in the community.

Balance Sheet Detail
LineBeginningEndChange
Assets
Land, Buildings, and Equipment, Net$623,208$603,586▼ $19,622
Savings and Temporary Cash Investments$144,322$191,269▲ $46,947
Cash and Non-Interest-Bearing Accounts$5,495$12,122▲ $6,627
Total Assets$773,025$806,977▲ $33,952
Liabilities
Mortgage Notes Payable Secured by Investment Property$60,000$45,000▼ $15,000
Accounts Payable and Accrued Expenses$7,352$9,872▲ $2,520
Total Liabilities$67,352$54,872▼ $12,480
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$705,673$752,105▲ $46,432
Total Net Assets Fund Balance$705,673$752,105▲ $46,432
Total Liabilities and Net Assets / Fund Balance$773,025$806,977▲ $33,952

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$578,586$93,072$671,658
Land$25,000-$25,000
Compensation and Service Providers
Top Officer Pay62nd percentile

Employees

NameTitleFull / Part TimeBaseTotal
Joseph TaylorExecutive DirectorFT$37,500$37,500
Kenneth BrooksExecutive DirectorFT$13,125$13,125

Board Members and Trustees

NameTitle
Dana NelsonPresident
Santos SaucedoVice President
Dave DvorakDirector
Dave SmithDirector
David HauglandDirector
Jerry MelickDirector
Shaun KrugerDirector
Tom AlbertiDirector
Melody RussellSecretary
Jason CassadyTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$130,115
Investment Income
$84
Other Revenue
$33,860
Change in Net Assets
$46,432
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$63,129
Salaries, Compensation, and Employee Benefits$54,498
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$50,625--$50,625
Depreciation Depletion-$19,622-$19,622
Occupancy$17,940--$17,940
All Other Expenses$6,725--$6,725
Insurance-$5,075-$5,075
Payroll Taxes$3,873--$3,873
Office Expenses$1,342--$1,342
Fees for Services Accounting$682--$682
Travel$639--$639
Other Expenses$586$3,471-$586
Advertising$401--$401
Total Functional Expenses$82,813$34,814$0$117,627
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Federal income taxes-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B

“The orgainziation retains a copy of the form prior to the return being filed. The governing body formally approves the return at an official board meeting.”

Form 990, Part VI, Line 19

“The organization retains all form 990s and governing documents on file. These are available upon request.”

Filing and Contact Details

Filer

Filer Name
We Lead
EIN
20-5079781
Phone
3196274045
Address
119 E 3RD ST, WEST LIBERTY, IA 52776

Signing Officer

Name
Kenneth Brooks
Title
Executive Director
Phone
3196274045
Signed
2022-11-11
Discuss with paid preparer
No

Organization Details

Principal Officer
Kenneth Brooks
Formed
2006
Legal Domicile
Ia
Voting Board Members
12
Independent Board Members
12
Employees
2

Preparer

Firm
Martin P Brown CPA
Address
1405 N ELM ST SUITE 102, WEST LIBERTY, IA 52776
Preparer
Martin P Brown
Phone
3196277389
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IRS990/ProgramServiceRevenueGrp/ExclusionAmt222564
IRS990/ProgramServiceRevenueGrp/ExclusionAmt343500
IRS990/ProgramServiceRevenueGrp/ExclusionAmt451
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt054000
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt110000
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt222564
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt343500
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt451
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt027876
IRS990/PYExcessBenefitTransInd0false
IRS990/PYInvestmentIncomeAmt0164
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt035025
IRS990/PYOtherRevenueAmt012149
IRS990/PYProgramServiceRevenueAmt068326
IRS990/PYRevenuesLessExpensesAmt040586
IRS990/PYSalariesCompEmpBnftPaidAmt032904
IRS990/PYTotalExpensesAmt067929
IRS990/PYTotalRevenueAmt0108515
IRS990/QuidProQuoContributionsInd0false
IRS990/RcvFndsToPayPrsnlBnftCntrctInd0false
IRS990/ReconcilationRevenueExpnssAmt046432
IRS990/RegularMonitoringEnfrcInd0false
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/RentalIncomeOrLossGrp/RealAmt033860
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RevenueAmt0164059
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt0144322
IRS990/SavingsAndTempCashInvstGrp/EOYAmt0191269
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt0174401
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt096202
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt0172112
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt0128923
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus4YearsAmt0144530
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt0716168
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearAmt084
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus1YearAmt0164
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus2YearsAmt0311
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus3YearsAmt0379
IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus4YearsAmt0278
IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt01216
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportCY170Pct00.99830
IRS990ScheduleA/PublicSupportPY170Pct00.99820
IRS990ScheduleA/PublicSupportTotal170Amt0716168
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind0X
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt0174401
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt096202
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt0172112
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt0128923
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt0144530
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt0716168
IRS990ScheduleA/TotalSupportAmt0717384
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd0true
IRS990ScheduleD/BuildingsGrp/BookValueAmt0578586
IRS990ScheduleD/BuildingsGrp/DepreciationAmt093072
IRS990ScheduleD/BuildingsGrp/OtherCostOrOtherBasisAmt0671658
IRS990ScheduleD/InclEscrowCustodialAcctLiabInd0false
IRS990ScheduleD/LandGrp/BookValueAmt025000
IRS990ScheduleD/LandGrp/OtherCostOrOtherBasisAmt025000
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0Federal income taxes
IRS990ScheduleD/OtherSecuritiesGrp/Desc0Financial derivatives and other financial products
IRS990ScheduleD/OtherSecuritiesGrp/Desc1Closely-held equity interests
IRS990ScheduleD/TotalBookValueLandBuildingsAmt0603586
IRS990ScheduleJ/AnyNonFixedPaymentsInd0false
IRS990ScheduleJ/CompBasedOnRevenueOfFlngOrgInd0false
IRS990ScheduleJ/CompBsdNetEarnsFlngOrgInd0false
IRS990ScheduleJ/CompBsdNetEarnsRltdOrgsInd0false
IRS990ScheduleJ/CompBsdOnRevRelatedOrgsInd0false
IRS990ScheduleJ/EquityBasedCompArrngmInd0false
IRS990ScheduleJ/InitialContractExceptionInd0false
IRS990/ScheduleJRequiredInd0true
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt037500
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0JOSEPH TAYLOR
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0EXECUTIVE DIRECTOR
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt037500
IRS990ScheduleJ/SeverancePaymentInd0false
IRS990ScheduleJ/SubstantiationRequiredInd0true
IRS990ScheduleJ/SupplementalNonqualRtrPlanInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE ORGAINZIATION RETAINS A COPY OF THE FORM PRIOR TO THE RETURN BEING FILED. THE GOVERNING BODY FORMALLY APPROVES THE RETURN AT AN OFFICIAL BOARD MEETING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE ORGANIZATION RETAINS ALL FORM 990S AND GOVERNING DOCUMENTS ON FILE. THESE ARE AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Line 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Line 19
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0773025
IRS990/TotalAssetsEOYAmt0806977
IRS990/TotalAssetsGrp/BOYAmt0773025
IRS990/TotalAssetsGrp/EOYAmt0806977
IRS990/TotalCompGreaterThan150KInd0true
IRS990/TotalEmployeeCnt02
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt034814
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt082813
IRS990/TotalFunctionalExpensesGrp/TotalAmt0117627
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt067352
IRS990/TotalLiabilitiesEOYAmt054872
IRS990/TotalLiabilitiesGrp/BOYAmt067352
IRS990/TotalLiabilitiesGrp/EOYAmt054872
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0705673
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0752105
IRS990/TotalProgramServiceExpensesAmt082813
IRS990/TotalProgramServiceRevenueAmt0130115
IRS990/TotalReportableCompFromOrgAmt050625
IRS990/TotalRevenueGrp/ExclusionAmt0164059
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0164059
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0773025
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0806977
IRS990/TravelGrp/ProgramServicesAmt0639
IRS990/TravelGrp/TotalAmt0639

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2021 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$806,977
Liabilities
$54,872
Net assets
$752,105
Revenue
$164,059
Expenses
$117,627
Net income
$46,432
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.72$0.07$7.64$2.20$2.29$0.09
2023Summary only. Only limited summary data is available for this year.$7.96$0.23$7.73$1.52$1.39$0.13
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$8.02$0.42$7.60$1.45$1.37$0.08
2021Detailed filing. Detailed filing data is available for this year.$8.07$0.55$7.52$1.64$1.18$0.46
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.73$0.67$7.06$1.09$0.68$0.41
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.47$0.82$6.65$1.82$0.98$0.84
2018Summary only. Only limited summary data is available for this year.$5.85$0.03$5.81$1.48$1.33$0.14
2017Summary only. Only limited summary data is available for this year.$5.69$0.02$5.67$1.45$1.09$0.36
2016Summary only. Only limited summary data is available for this year.$5.39$0.06$5.32$3.27$1.46$1.81
2015Summary only. Only limited summary data is available for this year.$3.55$0.03$3.51$3.74$0.95$2.79
2014Summary only. Only limited summary data is available for this year.$0.73$0.01$0.72$1.03$1.19$0.16
2013Summary only. Only limited summary data is available for this year.$0.88$0.00$0.88$0.97$0.92$0.05
2012Summary only. Only limited summary data is available for this year.$0.82$0.00$0.82$0.75$1.12$0.37
2011Summary only. Only limited summary data is available for this year.$1.19$0.00$1.19$0.65$0.81$0.16