Civic Intelligence

Greatschools Inc.

990 • Fiscal year 2024 • EIN 94-3311628

Jan 01, 2024 to Dec 31, 2024 • Filed on Nov 12, 2025

Organization ProfileWWW.GREATSCHOOLS.ORG

View Organization Page

66 Franklin St 300Oakland, CA 94607

(510) 560-5986

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

60th percentile

0.21x

Higher debt load relative to assets than 60% of similar nonprofits.

2024 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2024

Liabilities / Revenue

56th percentile

0.21x

Higher debt load relative to revenue than 56% of similar nonprofits.

2024 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2024

Net Margin

7th percentile

-44%

Higher net margin than 7% of similar nonprofits.

2024 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2024

Top Officer Pay

93rd percentile

$414,121

Higher top officer pay than 93% of similar nonprofits.

Top officer pay equals 7.5% of source-year revenue.

2024 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2024

Asset Growth

3rd percentile

-29%

Faster asset growth than 3% of similar nonprofits.

2024 filings • 501(c)3 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Revenue Growth

7th percentile

-39%

Faster revenue growth than 7% of similar nonprofits.

2024 filings • 501(c)3 • $5M-$10M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets60th percentile

Assets

Down

$5,593,234

Down $2,249,591 (-29%) from 2023

Net Assets

Down

$4,429,815

Down $2,441,814 (-36%) from 2023

Liabilities

Up

$1,163,419

Up $192,223 (+20%) from 2023

Revenue And Expenses
Liabilities / Revenue56th percentileNet Margin7th percentile

Revenue

Down

$5,495,210

Down $3,576,226 (-39%) from 2023

Expenses

Up

$7,937,024

Up $312,361 (+4.1%) from 2023

Net Income

Down

-$2,441,814

Down $3,888,587 (-269%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth3rd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$8.0M$6.0M$4.0M$2.0M$0Assets 2010: $5,875,864Liabilities 2010: $915,036Net Assets 2010: $4,960,8282010Assets 2011: $7,965,109Liabilities 2011: $611,353Net Assets 2011: $7,353,7562011Assets 2012: $7,348,958Liabilities 2012: $652,919Net Assets 2012: $6,696,0392012Assets 2013: $4,252,716Liabilities 2013: $960,243Net Assets 2013: $3,292,4732013Assets 2014: $6,412,561Liabilities 2014: $2,186,203Net Assets 2014: $4,226,3582014Assets 2015: $5,911,463Liabilities 2015: $1,847,261Net Assets 2015: $4,064,2022015Assets 2016: $4,559,265Liabilities 2016: $885,843Net Assets 2016: $3,673,4222016Assets 2017: $5,668,767Liabilities 2017: $823,398Net Assets 2017: $4,845,3692017Assets 2018: $5,771,752Liabilities 2018: $772,045Net Assets 2018: $4,999,7072018Assets 2019: $4,871,055Liabilities 2019: $661,056Net Assets 2019: $4,209,9992019Assets 2020: $7,007,983Liabilities 2020: $946,290Net Assets 2020: $6,061,6932020Assets 2021: $7,609,862Liabilities 2021: $933,146Net Assets 2021: $6,676,7162021Assets 2022: $6,359,794Liabilities 2022: $934,938Net Assets 2022: $5,424,8562022Assets 2023: $7,842,825Liabilities 2023: $971,196Net Assets 2023: $6,871,6292023Assets 2024: $5,593,234Liabilities 2024: $1,163,419Net Assets 2024: $4,429,8152024

Highlighted filing

2024

Assets$5,593,234
Liabilities$1,163,419
Net Assets$4,429,815
Open 2024 Filing

Operations Trend

Revenue Growth7th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$15M$10M$5.0M$0-$5.0MRevenue 2010: $9,070,472Expenses 2010: $8,307,829Net Income 2010: $762,6432010Revenue 2011: $10,702,203Expenses 2011: $8,308,796Net Income 2011: $2,393,4072011Revenue 2012: $9,558,795Expenses 2012: $10,216,847Net Income 2012: -$658,0522012Revenue 2013: $7,749,807Expenses 2013: $11,153,461Net Income 2013: -$3,403,6542013Revenue 2014: $11,767,328Expenses 2014: $10,474,799Net Income 2014: $1,292,5292014Revenue 2015: $10,774,696Expenses 2015: $10,936,852Net Income 2015: -$162,1562015Revenue 2016: $8,833,965Expenses 2016: $9,224,745Net Income 2016: -$390,7802016Revenue 2017: $8,227,097Expenses 2017: $7,055,150Net Income 2017: $1,171,9472017Revenue 2018: $7,238,925Expenses 2018: $7,084,587Net Income 2018: $154,3382018Revenue 2019: $5,819,900Expenses 2019: $6,609,608Net Income 2019: -$789,7082019Revenue 2020: $8,153,549Expenses 2020: $6,301,855Net Income 2020: $1,851,6942020Revenue 2021: $7,265,817Expenses 2021: $6,650,794Net Income 2021: $615,0232021Revenue 2022: $6,319,120Expenses 2022: $7,570,980Net Income 2022: -$1,251,8602022Revenue 2023: $9,071,436Expenses 2023: $7,624,663Net Income 2023: $1,446,7732023Revenue 2024: $5,495,210Expenses 2024: $7,937,024Net Income 2024: -$2,441,8142024

Highlighted filing

2024

Revenue$5,495,210
Expenses$7,937,024
Net Income-$2,441,814
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 12, 2025
Return Version
2024v5.2
Gross Receipts
$5,495,210
Mission and Program Overview

Mission

Our mission is to give children a greater opportunity to succeed in life by inspiring and supporting/providing parents with tools to be effective champions of education at home and in their communities.

Greatschools is the leading nonprofit providing high-quality information that supports parents pursuing a great education for their child, schools striving for excellence, and communities working to diminish inequities in education.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$0$2,519,427▲ $2,519,427
Cash and Non-Interest-Bearing Accounts$3,915,841$1,086,515▼ $2,829,326
Pledges and Grants Receivable$2,934,611$1,009,678▼ $1,924,933
Accounts Receivable$687,184$778,520▲ $91,336
Prepaid Expenses and Deferred Charges$284,040$173,135▼ $110,905
Land, Buildings, and Equipment, Net$16,828$20,938▲ $4,110
Total Assets$7,842,825$5,593,234▼ $2,249,591
Other Assets Total$4,321$5,021▲ $700
Liabilities
Deferred Revenue$592,451$872,746▲ $280,295
Accounts Payable and Accrued Expenses$378,745$290,673▼ $88,072
Total Liabilities$971,196$1,163,419▲ $192,223
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$3,273,585$2,710,803▼ $562,782
Net Assets With Donor Restrictions$3,598,044$1,719,012▼ $1,879,032
Total Net Assets Fund Balance$6,871,629$4,429,815▼ $2,441,814
Total Liabilities and Net Assets / Fund Balance$7,842,825$5,593,234▼ $2,249,591

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$20,938$338,348$359,286
Other Land Buildings$0$30,979$30,979
Compensation and Service Providers
Top Officer Pay93rd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Jonathan DeaneCEOFT$310,871$103,250$414,121
Elliot BeaudoinChief Product OfficerFT$244,933$28,203$273,136
Anthony RoyVP, EngineeringFT$188,585$52,748$241,333
Carol LloydVP, DevelopmentFT$199,179$31,734$230,913
Gregory BeckerSenior Software EngineerFT$146,683$60,501$207,184
Salma KhanVP & Chief of StaffFT$203,653$2,652$206,305
Antonio AssenzaSr. Director, Finance (thru 12/24)FT$132,560$19,874$152,434

Board Members and Trustees

NameTitle
John PalmerChairman
Parisa RouhaniVice Chair
Alma V MarquezDirector
Chris StewartDirector
Dana Foster CheryDirector
Mark PoffDirector
My Le NguyenDirector
Peter CunninghamDirector
Melissa Steel KingSecretary

Highest Paid Contractors

ContractorServicesLocationCompensation
Burness Communications INCMedia Relations, Strategic Counsel & Soc7910 WOODMONT AVENUE SUITE 650, Bethesda, MD 20814$149,737
Amazon Web ServicesWeb Services410 TERRY AVE NORTH, Seattle, WA 98109$124,008
Revenue and Support

Revenue Composition

Contributions and Grants
$2,229,099
Program Service Revenue
$1,916,278
Investment Income
$82,039
Other Revenue
$1,267,794
All Other Contributions
$2,229,099
Change in Net Assets
$-2,441,814

Audited Revenue Reconciliation

Revenue per Audited Statements
$5,495,210
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$5,495,210
Total Revenue per Form 990
$5,495,210
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$6,324,100
Other Expenses$1,612,924
Total Fundraising Expense$497,756
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$3,860,966$882,354$149,475$4,892,795
Other Employee Benefits$433,134$97,784$12,688$543,606
Current Officers, Directors, Trustees, and Key Employees$124,802$90,374$215,175$430,351
Payroll Taxes$295,641$71,598$25,166$392,405
Fees for Services Other$251,623$60,938$21,419$333,980
Advertising-$182,957-$182,957
Travel$116,034$28,101$9,877$154,012
Information Technology$104,000$20,422$8,768$133,190
Pension Plan Contributions$50,087$11,781$3,075$64,943
Fees for Services Accounting$46,167$11,181$3,930$61,278
Office Expenses$42,192$10,145$3,591$55,928
Occupancy$40,450$7,943$3,410$51,803
Fees for Services Legal$37,545$9,092$3,196$49,833
Insurance$33,837$6,865$2,857$43,559
Other Expenses$29,800$5,852$2,512$38,164
Depreciation Depletion$11,112$2,182$937$14,231
Total Functional Expenses$5,849,566$1,589,702$497,756$7,937,024

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$7,937,024
Total Expenses per Audited Statements$7,937,024
Total Expenses per Form 990$7,937,024
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Form 990 will be sent to the board for review prior to submission to the irs.”

Form 990, Part VI, Section B, Line 12C

“The board makes periodic inquiries regarding potential conflict of interest during scheduled board meetings.”

Form 990, Part VI, Section B, Line 15

“Form 990, part vi, line 15a - compensation review & approval process - ceo & top management: when hiring the ceo, the board will perform a thorough review to determine suitable compensation. This process may include a review of comparability data such as compenstion surveys, written employment contracts and form 990's of similar organizations. The board will retain documentation of the deliberation and final decision. When hiring other key employees, the chief of staff will perform a thorough review to determine suitable compensation. This process includes a review of the comparability data from tools such as payscale. The chief of staff will retain documentation of the deliberation and final decision. Form 990, part vi, line 15b - compensation review & approval process - officers & key employees: the same process described above for the ceo and top management also applies to key employees.”

Form 990, Part VI, Section C, Line 19

“Greatschools form 990 and financial statements are available via a link on the greatschools website. Form 990-t, and goverance policies are available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Greatschools Inc
EIN
94-3311628
Phone
5105605986
Address
66 FRANKLIN ST 300, OAKLAND, CA 94607

Signing Officer

Name
Jonathan Deane
Title
CEO
Phone
5105605986
Signed
2025-11-12
Discuss with paid preparer
Yes

Organization Details

Principal Officer
John Palmer
Formed
1998
Legal Domicile
CA
Voting Board Members
9
Independent Board Members
9
Employees
45
Volunteers
9

Preparer

Firm
Armanino Advisory LLC
Address
2700 CAMINO RAMON STE 350, SAN RAMON, CA 94583-5004
Preparer
Katy Brown
Phone
9257902600
Supplemental Narrative

Financial Statement Notes

PART X, LINE 2:

“The organization is a qualified organization exempt from federal income and california franchise taxes under the provisions of sections 501(c)(3) of the internal revenue code ("irc") and 23701d of the california revenue and taxation code, respectively. The organization has evaluated its current tax positions and has concluded that as of december 31, 2024, the organization does not have any significant uncertain tax positions for which a reserve would be necessary.”

Raw XML AppendixShowing 400 of 675 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ActivityOrMissionDesc0GREATSCHOOLS IS THE LEADING NONPROFIT PROVIDING HIGH-QUALITY INFORMATION THAT SUPPORTS PARENTS PURSUING A GREAT EDUCATION FOR THEIR CHILD, SCHOOLS STRIVING FOR EXCELLENCE, AND COMMUNITIES WORKING TO DIMINISH INEQUITIES IN EDUCATION.
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IRS990/Desc0OPEX: WITH AN OBJECTIVE TO PROVIDE HIGH-QUALITY INFORMATION THAT SUPPORTS PARENTS PURSUING A GREAT EDUCATION FOR THEIR CHILD, SCHOOLS STRIVING FOR EXCELLENCE, AND COMMUNITIES WORKING TO DIMINISH INEQUITIES IN EDUCATION, GREATSCHOOLS.ORG IS THE NATION'S LEADING PLATFORM FOR SCHOOL INFORMATION AND EDUCATIONAL RESOURCES. IN 2024, OVER 39 MILLION USERS VISITED GREATSCHOOLS.ORG, EQUATING TO NEARLY HALF OF ALL U.S. PARENTS WITH SCHOOL-AGE CHILDREN. THIS SAME YEAR, WE ALSO DELIVERED WEEKLY EMAILS, CONTAINING PARENTING TIPS AND GUIDANCE, TO OVER 800,000 NEWSLETTER SUBSCRIBERS.
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IRS990/Form990PartVIISectionAGrp/PersonNm12ALMA V MARQUEZ
IRS990/Form990PartVIISectionAGrp/PersonNm13MY LE NGUYEN
IRS990/Form990PartVIISectionAGrp/PersonNm14MARK POFF
IRS990/Form990PartVIISectionAGrp/PersonNm15CHRIS STEWART
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt0360871
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt1244933
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt2188585
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt3199179
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt4146683
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt5203653
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt6132560
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt140
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt150
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt140
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt150
IRS990/Form990PartVIISectionAGrp/TitleTxt0CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt1CHIEF PRODUCT OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt2VP, ENGINEERING
IRS990/Form990PartVIISectionAGrp/TitleTxt3VP, DEVELOPMENT
IRS990/Form990PartVIISectionAGrp/TitleTxt4SENIOR SOFTWARE ENGINEER
IRS990/Form990PartVIISectionAGrp/TitleTxt5VP & CHIEF OF STAFF
IRS990/Form990PartVIISectionAGrp/TitleTxt6SR. DIRECTOR, FINANCE (THRU 12/24)
IRS990/Form990PartVIISectionAGrp/TitleTxt7CHAIRMAN
IRS990/Form990PartVIISectionAGrp/TitleTxt8VICE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt9SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990ProvidedToGvrnBodyInd01
IRS990/Form990TFiledInd01
IRS990/FormationYr01998
IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd0X
IRS990/FSAuditedInd01
IRS990/FundraisingActivitiesInd00
IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt09
IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd00
IRS990/GrantToRelatedPersonInd00
IRS990/GrossReceiptsAmt05495210
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd01
IRS990/IndependentAuditFinclStmtInd01
IRS990/IndependentVotingMemberCnt09
IRS990/IndivRcvdGreaterThan100KCnt032
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartIIIInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InformationTechnologyGrp/FundraisingAmt08768
IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt020422
IRS990/InformationTechnologyGrp/ProgramServicesAmt0104000
IRS990/InformationTechnologyGrp/TotalAmt0133190
IRS990/InsuranceGrp/FundraisingAmt02857
IRS990/InsuranceGrp/ManagementAndGeneralAmt06865
IRS990/InsuranceGrp/ProgramServicesAmt033837
IRS990/InsuranceGrp/TotalAmt043559
IRS990/InvestmentIncomeGrp/ExclusionAmt082039
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt082039
IRS990/InvestmentInJointVentureInd00
IRS990/IRPDocumentCnt041
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt0369327
IRS990/LandBldgEquipBasisNetGrp/BOYAmt016828
IRS990/LandBldgEquipBasisNetGrp/EOYAmt020938
IRS990/LandBldgEquipCostOrOtherBssAmt0390265
IRS990/LegalDomicileStateCd0CA
IRS990/LoanOutstandingInd00
IRS990/LobbyingActivitiesInd00
IRS990/LocalChaptersInd01
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0GREATSCHOOLS IS THE LEADING NONPROFIT PROVIDING HIGH-QUALITY INFORMATION THAT SUPPORTS PARENTS PURSUING A GREAT EDUCATION FOR THEIR CHILD, SCHOOLS STRIVING FOR EXCELLENCE, AND COMMUNITIES WORKING TO DIMINISH INEQUITIES IN EDUCATION.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
IRS990/NetAssetsOrFundBalancesBOYAmt06871629
IRS990/NetAssetsOrFundBalancesEOYAmt04429815
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt03273585
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt02710803
IRS990/NondeductibleContributionsInd00
IRS990/OccupancyGrp/FundraisingAmt03410
IRS990/OccupancyGrp/ManagementAndGeneralAmt07943
IRS990/OccupancyGrp/ProgramServicesAmt040450
IRS990/OccupancyGrp/TotalAmt051803
IRS990/OfficeExpensesGrp/FundraisingAmt03591
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt010145
IRS990/OfficeExpensesGrp/ProgramServicesAmt042192
IRS990/OfficeExpensesGrp/TotalAmt055928
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501c3Ind0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/BOYAmt04321
IRS990/OtherAssetsTotalGrp/EOYAmt05021
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherEmployeeBenefitsGrp/FundraisingAmt012688
IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt097784
IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt0433134
IRS990/OtherEmployeeBenefitsGrp/TotalAmt0543606
IRS990/OtherExpensesGrp/Desc0RESEARCH & ANALYTICS
IRS990/OtherExpensesGrp/Desc1DATA CENTER & WEB HOSTI
IRS990/OtherExpensesGrp/Desc2CONTENT
IRS990/OtherExpensesGrp/Desc3BAD DEBTS
IRS990/OtherExpensesGrp/FundraisingAmt018856
IRS990/OtherExpensesGrp/FundraisingAmt110288
IRS990/OtherExpensesGrp/FundraisingAmt22536
IRS990/OtherExpensesGrp/FundraisingAmt32512
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt053646
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt129271
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt27216
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt35852
IRS990/OtherExpensesGrp/ProgramServicesAmt0221515
IRS990/OtherExpensesGrp/ProgramServicesAmt1120865
IRS990/OtherExpensesGrp/ProgramServicesAmt229796
IRS990/OtherExpensesGrp/ProgramServicesAmt329800
IRS990/OtherExpensesGrp/TotalAmt0294017
IRS990/OtherExpensesGrp/TotalAmt1160424
IRS990/OtherExpensesGrp/TotalAmt239548
IRS990/OtherExpensesGrp/TotalAmt338164
IRS990/OtherRevenueMiscGrp/BusinessCd0900004
IRS990/OtherRevenueMiscGrp/BusinessCd1900099
IRS990/OtherRevenueMiscGrp/Desc0WEBSITE ACTIVITY
IRS990/OtherRevenueMiscGrp/Desc1OTHER REVENUES
IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt01896
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt01265898
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt11896
IRS990/OtherRevenueMiscGrp/UnrelatedBusinessRevenueAmt01265898
IRS990/OtherRevenueTotalAmt01267794
IRS990/OtherSalariesAndWagesGrp/FundraisingAmt0149475
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt0882354
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt03860966
IRS990/OtherSalariesAndWagesGrp/TotalAmt04892795
IRS990/OwnWebsiteInd0X
IRS990/PartialLiquidationInd00
IRS990/PayPremiumsPrsnlBnftCntrctInd00
IRS990/PayrollTaxesGrp/FundraisingAmt025166
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt071598
IRS990/PayrollTaxesGrp/ProgramServicesAmt0295641
IRS990/PayrollTaxesGrp/TotalAmt0392405
IRS990/PensionPlanContributionsGrp/FundraisingAmt03075
IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt011781
IRS990/PensionPlanContributionsGrp/ProgramServicesAmt050087
IRS990/PensionPlanContributionsGrp/TotalAmt064943
IRS990/PledgesAndGrantsReceivableGrp/BOYAmt02934611
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt01009678
IRS990/PoliciesReferenceChaptersInd01
IRS990/PoliticalCampaignActyInd00
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt0284040
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt0173135
IRS990/PrincipalOfficerNm0JOHN PALMER
IRS990/ProfessionalFundraisingInd00
IRS990/ProgramServiceRevenueGrp/BusinessCd0900099
IRS990/ProgramServiceRevenueGrp/BusinessCd1900099
IRS990/ProgramServiceRevenueGrp/BusinessCd2900099
IRS990/ProgramServiceRevenueGrp/Desc0LICENSING
IRS990/ProgramServiceRevenueGrp/Desc1API REVENUE
IRS990/ProgramServiceRevenueGrp/Desc2GRADE BY GRADE NEWSLET
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt01692352
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt1136313
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt287613
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt01692352
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt1136313
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt287613
IRS990/ProgSrvcAccomActy2Grp/Desc0RESEARCH & DEVELOPMENT: EACH YEAR, GREATSCHOOLS COLLECTS AND ANALYZES DATA FROM ALL 50 STATE DEPARTMENTS OF EDUCATION, THE DISTRICT OF COLUMBIA, AND THE FEDERAL GOVERNMENT TO DELIVER THE MOST COMPREHENSIVE INFORMATION ON 150,000+ PUBLIC, CHARTER, AND PRIVATE SCHOOLS NATIONWIDE. THROUGH ONGOING USER RESEARCH, WE CONTINUALLY EVOLVE OUR PLATFORM TO: HIGHLIGHT LEARNING OPPORTUNITIES IN AND OUT OF THE CLASSROOM, AMPLIFY PARENT PERSPECTIVES AND EXPERIENCES, AND HELP EDUCATORS BETTER UNDERSTAND AND RESPOND TO THEIR COMMUNITIES.
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt01545284
IRS990/ProgSrvcAccomActy2Grp/RevenueAmt0476474
IRS990/ProgSrvcAccomActy3Grp/Desc0SALES: GREATSCHOOLS IS THE NATION'S MOST TRUSTED SOURCE OF HIGH-QUALITY K-12 SCHOOL AND DISTRICT DATA. THROUGH LICENSING, OUR DATA POWERS LEADING EDUCATION AND REAL ESTATE SITES ACROSS THE COUNTRY, HELPING PARENTS AND HOMEBUYERS FIND AND EVALUATE SCHOOLS WITH CONFIDENCE, WHILE OUR ADVERTISING OPPORTUNITIES CONNECT SCHOOLS & BUSINESSES WITH MILLIONS OF FAMILIES ACTIVELY SEARCHING FOR SCHOOLS AND EDUCATIONAL RESOURCES.
IRS990/ProgSrvcAccomActy3Grp/ExpenseAmt0670487
IRS990/ProgSrvcAccomActy3Grp/RevenueAmt0220591
IRS990/ProgSrvcAccomActyOtherGrp/Desc0MARKETING: ACTIVITIES TO GROW OUR AUDIENCE AND EXPAND OUR REACH THROUGH PUBLIC RELATIONS, BRANDING, AND USER ACQUISITION.
IRS990/ProgSrvcAccomActyOtherGrp/ExpenseAmt0466831
IRS990/ProgSrvcAccomActyOtherGrp/RevenueAmt0156331
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt05722861
IRS990/PYExcessBenefitTransInd00
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt094058
IRS990/PYOtherExpensesAmt01519292
IRS990/PYOtherRevenueAmt01103999
IRS990/PYProgramServiceRevenueAmt02150518
IRS990/PYRevenuesLessExpensesAmt01446773
IRS990/PYSalariesCompEmpBnftPaidAmt06105371
IRS990/PYTotalExpensesAmt07624663
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt09071436
IRS990/QuidProQuoContributionsInd00
IRS990/RcvFndsToPayPrsnlBnftCntrctInd00
IRS990/ReconcilationRevenueExpnssAmt0-2441814
IRS990/RegularMonitoringEnfrcInd01
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/RevenueAmt01064778
IRS990/SavingsAndTempCashInvstGrp/BOYAmt00
IRS990/SavingsAndTempCashInvstGrp/EOYAmt02519427
IRS990ScheduleA/Form990ScheduleAPartVIGrp/ExplanationTxt0GREATSCHOOLS IS WORKING TO IMPROVE THEIR PUBLIC SUPPORT TEST AS DESCRIBED BELOW. THE ORGANIZATION IS ALSO PROJECTED TO HAVE A PUBLIC SUPPORT PERCENTAGE OF MORE THAN 33 1/3% IN THE 2025 YEAR. CONTINUOUS AND BONA FIDE SOLICITATION PROGRAM: GREATSCHOOLS MAINTAINS A YEAR-ROUND FUNDRAISING PROGRAM LED BY STAFF AND EXECUTIVE LEADERSHIP,FOCUSED ON RELATIONSHIP-BASED PARTNERSHIP CULTIVATION AND FORMAL GRANT PROPOSAL DEVELOPMENT. ACTIVITIES RUN CONTINUOUSLY ACROSS FUNDER CYCLES AND INCLUDE PROSPECT RESEARCH, CULTIVATION MEETINGS, PROPOSAL SUBMISSIONS, AND POST-AWARD STEWARDSHIP AND REPORTING. SOURCES OF SUPPORT AND REPRESENTATION OF PUBLIC INTERESTS: GREATSCHOOLS RECEIVES FINANCIAL SUPPORT PRIMARILY FROM INSTITUTIONAL FUNDERS INCLUDING PRIVATE FOUNDATIONS AND CORPORATE PARTNERS SUPPLEMENTED BY PARTNERSHIPS WITH OTHER NONPROFIT ORGANIZATIONS AND OCCASIONAL INDIVIDUAL GIFTS. THE GOVERNING BODY REPRESENTS THE BROAD PUBLIC INTERESTAND EXERCISES INDEPENDENT FIDUCIARY OVERSIGHT. PROVISION OF SERVICES FOR PUBLIC BENEFIT: REACHING NEARLY HALF OF U.S. PARENTS WITH SCHOOL-AGE CHILDREN, GREATSCHOOLS PROVIDES FREE, ACCESSIBLE SCHOOL INFORMATION, DATA, AND RESOURCES THAT HELP FAMILIES MAKE INFORMED EDUCATIONAL DECISIONS. THESE NATIONWIDE SERVICES PROMOTE TRANSPARENCY, ACCOUNTABILITY, AND IMPROVED EDUCATIONAL OUTCOMES FOR ALL STUDENTS, AND ARE OFFERED WITHOUT CHARGE TO THE GENERAL PUBLIC.
IRS990ScheduleA/Form990ScheduleAPartVIGrp/FormAndLineReferenceDesc0SCHEDULE A, PART II, SECTION C, LINE 17A:
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt02229099

Document Assets

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Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$5,593,234
Liabilities
$1,163,419
Net assets
$4,429,815
Revenue
$5,495,210
Expenses
$7,937,024
Net income
-$2,441,814
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$5.59$1.16$4.43$5.50$7.94$2.44
2023Summary only. Only limited summary data is available for this year.$7.84$0.97$6.87$9.07$7.62$1.45
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$6.36$0.93$5.42$6.32$7.57$1.25
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.61$0.93$6.68$7.27$6.65$0.62
2020Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.01$0.95$6.06$8.15$6.30$1.85
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.87$0.66$4.21$5.82$6.61$0.79
2018Summary only. Only limited summary data is available for this year.$5.77$0.77$5.00$7.24$7.08$0.15
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$5.67$0.82$4.85$8.23$7.06$1.17
2016Facts available. Structured filing facts are available, but richer extracted sections are limited.$4.56$0.89$3.67$8.83$9.22$0.39
2015Summary only. Only limited summary data is available for this year.$5.91$1.85$4.06$10.8$10.9$0.16
2014Summary only. Only limited summary data is available for this year.$6.41$2.19$4.23$11.8$10.5$1.29
2013Summary only. Only limited summary data is available for this year.$4.25$0.96$3.29$7.75$11.2$3.40
2012Summary only. Only limited summary data is available for this year.$7.35$0.65$6.70$9.56$10.2$0.66
2011Summary only. Only limited summary data is available for this year.$7.97$0.61$7.35$10.7$8.31$2.39
2010Summary only. Only limited summary data is available for this year.$5.88$0.92$4.96$9.07$8.31$0.76