Civic Intelligence

Greatschools Inc.

990 • Fiscal year 2016 • EIN 94-3311628

Jan 01, 2016 to Dec 31, 2016 • Filed on Mar 14, 2018

Organization Profilewww.greatschools.org

View Organization Page

1999 Harrison StreetOakland, CA 94612

(510) 740-2800

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

52nd percentile

0.19x

Higher debt load relative to assets than 52% of similar nonprofits.

2016 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2016

Liabilities / Revenue

36th percentile

0.10x

Higher debt load relative to revenue than 36% of similar nonprofits.

2016 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2016

Net Margin

27th percentile

-4.4%

Higher net margin than 27% of similar nonprofits.

2016 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2016

Top Officer Pay

87th percentile

$280,490

Higher top officer pay than 87% of similar nonprofits.

Top officer pay equals 3.2% of source-year revenue.

2016 filings • 501(c)3 • $5M-$10M nonprofits • Source year 2016

Asset Growth

4th percentile

-23%

Faster asset growth than 4% of similar nonprofits.

2016 filings • 501(c)3 • $5M-$10M nonprofits • Annualized from 2015 to 2016

Revenue Growth

16th percentile

-18%

Faster revenue growth than 16% of similar nonprofits.

2016 filings • 501(c)3 • $5M-$10M nonprofits • Annualized from 2015 to 2016

Balance Sheet
Liabilities / Assets52nd percentile

Assets

Down

$4,559,265

Down $1,352,198 (-23%) from 2015

Net Assets

Down

$3,673,422

Down $390,780 (-9.6%) from 2015

Liabilities

Down

$885,843

Down $961,418 (-52%) from 2015

Revenue And Expenses
Liabilities / Revenue36th percentileNet Margin27th percentile

Revenue

Down

$8,833,965

Down $1,940,731 (-18%) from 2015

Expenses

Down

$9,224,745

Down $1,712,107 (-16%) from 2015

Net Income

Down

-$390,780

Down $228,624 (-141%) from 2015

Historical Trend

Balance Sheet Trend

Asset Growth4th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$8.0M$6.0M$4.0M$2.0M$0Assets 2010: $5,875,864Liabilities 2010: $915,036Net Assets 2010: $4,960,8282010Assets 2011: $7,965,109Liabilities 2011: $611,353Net Assets 2011: $7,353,7562011Assets 2012: $7,348,958Liabilities 2012: $652,919Net Assets 2012: $6,696,0392012Assets 2013: $4,252,716Liabilities 2013: $960,243Net Assets 2013: $3,292,4732013Assets 2014: $6,412,561Liabilities 2014: $2,186,203Net Assets 2014: $4,226,3582014Assets 2015: $5,911,463Liabilities 2015: $1,847,261Net Assets 2015: $4,064,2022015Assets 2016: $4,559,265Liabilities 2016: $885,843Net Assets 2016: $3,673,4222016Assets 2017: $5,668,767Liabilities 2017: $823,398Net Assets 2017: $4,845,3692017Assets 2018: $5,771,752Liabilities 2018: $772,045Net Assets 2018: $4,999,7072018Assets 2019: $4,871,055Liabilities 2019: $661,056Net Assets 2019: $4,209,9992019Assets 2020: $7,007,983Liabilities 2020: $946,290Net Assets 2020: $6,061,6932020Assets 2021: $7,609,862Liabilities 2021: $933,146Net Assets 2021: $6,676,7162021Assets 2022: $6,359,794Liabilities 2022: $934,938Net Assets 2022: $5,424,8562022Assets 2023: $7,842,825Liabilities 2023: $971,196Net Assets 2023: $6,871,6292023Assets 2024: $5,593,234Liabilities 2024: $1,163,419Net Assets 2024: $4,429,8152024

Highlighted filing

2016

Assets$4,559,265
Liabilities$885,843
Net Assets$3,673,422
Open 2016 Filing

Operations Trend

Revenue Growth16th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$15M$10M$5.0M$0-$5.0MRevenue 2010: $9,070,472Expenses 2010: $8,307,829Net Income 2010: $762,6432010Revenue 2011: $10,702,203Expenses 2011: $8,308,796Net Income 2011: $2,393,4072011Revenue 2012: $9,558,795Expenses 2012: $10,216,847Net Income 2012: -$658,0522012Revenue 2013: $7,749,807Expenses 2013: $11,153,461Net Income 2013: -$3,403,6542013Revenue 2014: $11,767,328Expenses 2014: $10,474,799Net Income 2014: $1,292,5292014Revenue 2015: $10,774,696Expenses 2015: $10,936,852Net Income 2015: -$162,1562015Revenue 2016: $8,833,965Expenses 2016: $9,224,745Net Income 2016: -$390,7802016Revenue 2017: $8,227,097Expenses 2017: $7,055,150Net Income 2017: $1,171,9472017Revenue 2018: $7,238,925Expenses 2018: $7,084,587Net Income 2018: $154,3382018Revenue 2019: $5,819,900Expenses 2019: $6,609,608Net Income 2019: -$789,7082019Revenue 2020: $8,153,549Expenses 2020: $6,301,855Net Income 2020: $1,851,6942020Revenue 2021: $7,265,817Expenses 2021: $6,650,794Net Income 2021: $615,0232021Revenue 2022: $6,319,120Expenses 2022: $7,570,980Net Income 2022: -$1,251,8602022Revenue 2023: $9,071,436Expenses 2023: $7,624,663Net Income 2023: $1,446,7732023Revenue 2024: $5,495,210Expenses 2024: $7,937,024Net Income 2024: -$2,441,8142024

Highlighted filing

2016

Revenue$8,833,965
Expenses$9,224,745
Net Income-$390,780
Open 2016 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2016 to Dec 31, 2016
Signed
Mar 14, 2018
Return Version
2016v3.0
Gross Receipts
$8,833,965
Mission and Program Overview

Mission

Our mission is to give children a greater opportunity to succeed in life by inspiring and supporting/providing parents with tools to be effective champions of education at home and in their communities.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$2,934,378$1,504,261▼ $1,430,117
Accounts Receivable$1,152,334$899,211▼ $253,123
Savings and Temporary Cash Investments$778,567$779,163▲ $596
Investments in Publicly Traded Securities$483,278$483,472▲ $194
Pledges and Grants Receivable$29,699$329,600▲ $299,901
Prepaid Expenses and Deferred Charges$227,429$320,181▲ $92,752
Land, Buildings, and Equipment, Net$267,920$205,519▼ $62,401
Other Notes and Loans Receivable, Net-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$5,911,463$4,559,265▼ $1,352,198
Other Assets Total$37,858$37,858→ $0
Liabilities
Deferred Revenue$972,198$488,815▼ $483,383
Accounts Payable and Accrued Expenses$875,063$397,028▼ $478,035
Total Liabilities$1,847,261$885,843▼ $961,418
Net Assets / Fund Balance
Unrestricted Net Assets$2,742,479$2,508,943▼ $233,536
Temporarily Rstr Net Assets$1,321,723$1,164,479▼ $157,244
Total Net Assets Fund Balance$4,064,202$3,673,422▼ $390,780
Total Liabilities and Net Assets / Fund Balance$5,911,463$4,559,265▼ $1,352,198

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$180,129$371,919$552,048
Leasehold Improvements$23,067$29,902$52,969
Other Land Buildings$2,323$25,525$27,848
Compensation and Service Providers
Top Officer Pay87th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Matthew Nelson from 9116CEOFT$235,875$44,615$280,490
Samantha OlivieriVP ProgramsFT$201,999$42,437$244,436
William R Jackson 'til 8116President & CEOFT$206,087$16,694$222,781
Max DeardorfVP OperationsFT$191,043$19,477$210,520
Claudine RyanCOOFT$180,450$6,980$187,430
Anthony RoyVP EngagementFT$150,908$29,567$180,475
Carol LloydVP Exec EditorFT$138,478$22,312$160,790

Board Members and Trustees

NameTitle
Ann FuellChairman
Chris AdamsDirector
Clesont MitchellDirector
Karen Hill ScottDirector
Larry KaneDirector
Leanna LandsmannDirector
Peter CunninghamDirector
Michael SchmierTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$4,922,471
Program Service Revenue
$2,323,698
Investment Income
$1,590
Other Revenue
$1,586,206
All Other Contributions
$4,913,553
Change in Net Assets
$-390,780

Audited Revenue Reconciliation

Revenue per Audited Statements
$8,833,965
Revenue Not Reported on Form 990
$107,477
Total Revenue per Audited Statements
$8,941,442
Total Revenue per Form 990
$8,833,965
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$6,291,396
Other Expenses$2,933,349
Total Fundraising Expense$444,858
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$4,085,451$496,761$300,793$4,883,005
Advertising$666,839--$666,839
Current Officers, Directors, Trustees, and Key Employees$421,071$51,199$31,001$503,271
Other Employee Benefits$410,412$49,903$30,217$490,532
Occupancy$392,082$45,142$30,475$467,699
Payroll Taxes$344,746$41,919$25,382$412,047
Information Technology$261,425$45,514$2,434$309,373
Depreciation Depletion$94,511$10,138$6,852$111,501
Fees for Services Other$46,940$38,678$3,770$89,388
Travel$55,876$30,269$2,347$88,492
All Other Expenses$30,144$48,795$1,773$80,712
Conferences and Meetings$37,735$20,441$1,585$59,761
Insurance$23,151$16,692$1,329$41,172
Other Expenses$32,473$4,312$2,301$39,086
Office Expenses$7,580$30,359$470$38,409
Fees for Services Accounting$17,699$14,585$1,421$33,705
Fees for Services Legal$16,696$13,758$1,341$31,795
Pension Plan Contributions$2,125$259$157$2,541
Total Functional Expenses$7,753,884$1,026,003$444,858$9,224,745

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$9,332,222
Expenses per Audited Statements$9,224,745
Total Expenses per Form 990$9,224,745
Expenses Not Reported on Form 990$107,477
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B: Form 990 Review Process

“Form 990 will be sent to the Board for review prior to submission to the IRS.”

Form 990, Part VI, Line 12C: Explanation of Monitoring and Enforcement of Conflicts

“The Board makes periodic inquiries regarding potential conflict of interest during scheduled Board meetings.”

Form 990, Part VI, Line 15A: Compensation Review & Approval Process - CEO, Top Management

“When hiring the CEO and top management, the Board will perform a thorough review to determine suitable compensation. This process includes a review of the comparability data such as compensation surveys, written employment contracts and Form 990's of similar organizations. The Board will retain documentation of the deliberation and final decision.”

Form 990, Part VI, Line 15B: Compensation Review and Approval Process for Officers and Key Employees

“The same process described above for the CEO and top management also applies to key employees.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“GreatSchools' Form 990 and financial statements are available via a link on the GreatSchools' website. Form 990-T and governance policies are available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
GreatSchools Inc
EIN
94-3311628
Phone
5107402800
Address
1999 Harrison Street, Oakland, CA 94612

Signing Officer

Name
Matthew Nelson from 9116
Title
CEO
Signed
2018-03-14
Discuss with paid preparer
No

Organization Details

Principal Officer
Matthew Nelson
Formed
1998
Legal Domicile
CA
Voting Board Members
8
Independent Board Members
8
Employees
57

Preparer

Firm
Fontanello Duffield & Otake LLP
Address
44 Montgomery Street Suite 1305, San Francisco, CA 94104
Preparer
Michael Fontanello
Phone
4159830200
Supplemental Narrative

Financial Statement Notes

Part X : FIN48 Footnote

“There is no provision for federal or state taxes on income since the Organization is a tax-exempt entity under Internal Revenue Codes 501(c)(3) and California Revenue and Taxation Code 23701(d). The Organization has evaluated its current tax position and has concluded that as of December 31, 2015, the Organization does not have any uncertain tax positions for which a reserve would be necessary and no unrelated business taxable income arising from website activity subject to taxation.”

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IRS990/Desc0GreatSchools is the leading national nonprofit empowering parents to unlock educational opportunities for their child.GreatSchools trusted ratings and school information help parents find the right school for their family and improve schools in their communities. The thousands of articles, tips and interactive tools help parents support their childs learning and wellbeing every day.Our Webby-award winning website, GreatSchools.org, reached over 50 million unique visitors and almost half of American families with school-age children in 2016. Our website contains in-depth profiles of over 200,000 PreK-12 schools and more than 1.3 million parent and community ratings and reviews of schools.
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IRS990/Form990PartVIISectionAGrp/PersonNm7Clesont Mitchell
IRS990/Form990PartVIISectionAGrp/PersonNm8Peter Cunningham
IRS990/Form990PartVIISectionAGrp/PersonNm9Matthew Nelson from 9116
IRS990/Form990PartVIISectionAGrp/PersonNm10Samantha Olivieri
IRS990/Form990PartVIISectionAGrp/PersonNm11Max Deardorf
IRS990/Form990PartVIISectionAGrp/PersonNm12Claudine Ryan
IRS990/Form990PartVIISectionAGrp/PersonNm13Anthony Roy
IRS990/Form990PartVIISectionAGrp/PersonNm14Carol Lloyd
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IRS990/Form990PartVIISectionAGrp/TitleTxt0President & CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt1Director
IRS990/Form990PartVIISectionAGrp/TitleTxt2Director
IRS990/Form990PartVIISectionAGrp/TitleTxt3Director
IRS990/Form990PartVIISectionAGrp/TitleTxt4Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt5Chairman
IRS990/Form990PartVIISectionAGrp/TitleTxt6Director
IRS990/Form990PartVIISectionAGrp/TitleTxt7Director
IRS990/Form990PartVIISectionAGrp/TitleTxt8Director
IRS990/Form990PartVIISectionAGrp/TitleTxt9CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt10VP Programs
IRS990/Form990PartVIISectionAGrp/TitleTxt11VP Operations
IRS990/Form990PartVIISectionAGrp/TitleTxt12COO
IRS990/Form990PartVIISectionAGrp/TitleTxt13VP Engagement
IRS990/Form990PartVIISectionAGrp/TitleTxt14VP Exec Editor
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IRS990/InformationTechnologyGrp/ProgramServicesAmt0261425
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IRS990/InsuranceGrp/FundraisingAmt01329
IRS990/InsuranceGrp/ManagementAndGeneralAmt016692
IRS990/InsuranceGrp/ProgramServicesAmt023151
IRS990/InsuranceGrp/TotalAmt041172
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IRS990/InterestGrp/TotalAmt00
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IRS990/LocalChaptersInd0true
IRS990/MaterialDiversionOrMisuseInd0false
IRS990/MembersOrStockholdersInd0false
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd0true
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0Our mission is to give children a greater opportunity to succeed in life by inspiring and supporting/providing parents with tools to be effective champions of education at home and in their communities.
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IRS990/MoreThan5000KToOrgInd0false
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IRS990/NetIncomeFromGamingGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt00
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IRS990/OccupancyGrp/ManagementAndGeneralAmt045142
IRS990/OccupancyGrp/ProgramServicesAmt0392082
IRS990/OccupancyGrp/TotalAmt0467699
IRS990/OfficeExpensesGrp/FundraisingAmt0470
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt030359
IRS990/OfficeExpensesGrp/ProgramServicesAmt07580
IRS990/OfficeExpensesGrp/TotalAmt038409
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IRS990/OnBehalfOfIssuerInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501c3Ind0X
IRS990/OrganizationFollowsSFAS117Ind0X
IRS990/OrgFiledInLieuOfForm1041Ind0false
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IRS990/OtherAssetsTotalGrp/EOYAmt037858
IRS990/OtherEmployeeBenefitsGrp/FundraisingAmt030217
IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt049903
IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt0410412
IRS990/OtherEmployeeBenefitsGrp/TotalAmt0490532
IRS990/OtherExpensesGrp/Desc0Consultants
IRS990/OtherExpensesGrp/Desc1Content
IRS990/OtherExpensesGrp/Desc2Recruiting
IRS990/OtherExpensesGrp/Desc3Phones and Internet
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IRS990/OtherExpensesGrp/FundraisingAmt1210
IRS990/OtherExpensesGrp/FundraisingAmt22301
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt022240
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt145039
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt24312
IRS990/OtherExpensesGrp/ProgramServicesAmt0597934
IRS990/OtherExpensesGrp/ProgramServicesAmt1208994
IRS990/OtherExpensesGrp/ProgramServicesAmt232473
IRS990/OtherExpensesGrp/TotalAmt0621174
IRS990/OtherExpensesGrp/TotalAmt1209204
IRS990/OtherExpensesGrp/TotalAmt245039
IRS990/OtherExpensesGrp/TotalAmt339086
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IRS990/OtherRevenueMiscGrp/Desc0Website Activity
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IRS990/OtherRevenueMiscGrp/UnrelatedBusinessRevenueAmt01586206
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IRS990/OtherSalariesAndWagesGrp/FundraisingAmt0300793
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IRS990/OtherSalariesAndWagesGrp/TotalAmt04883005
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IRS990/PensionPlanContributionsGrp/FundraisingAmt0157
IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt0259
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IRS990/PoliticalCampaignActyInd0false
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IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt0320181
IRS990/PrincipalOfficerNm0Matthew Nelson
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IRS990/ProgramServiceRevenueGrp/Desc1Licensing
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IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0872582
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt11451116
IRS990/ProgSrvcAccomActy2Grp/Desc0GreatKids is a personalized education guide that helps parents assess how their kids are progressing in their education and supports their learning by providing great educational resources. GreatKids contains videos that help parents understand what educational excellence looks like at each step of their child's learning journey and addresses both academic and social and emotional development by providing parents with tips about what their children should be learning, how to cultivate character strengths such as persistence and character development, and how to partner effectively with teachers.
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt02014185
IRS990/ProgSrvcAccomActy2Grp/RevenueAmt01451116
IRS990/ProgSrvcAccomActy3Grp/Desc0During 2016, the GreatSchools local initiative operated in locations including Atlanta, Indianapolis, Denver, and the states of Oklahoma and Delaware. These partnerships help parents understand their school choices and support their children's education. Services include an online school guide coupled with other programmatic elements that are tailored to specific community needs.
IRS990/ProgSrvcAccomActy3Grp/ExpenseAmt0719042
IRS990/ProgSrvcAccomActy3Grp/RevenueAmt0682965
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IRS990/PYExcessBenefitTransInd0false
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IRS990/PYTotalRevenueAmt010774696
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IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt00

Document Assets

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Filings

Displayed year

2016 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$4,559,265
Liabilities
$885,843
Net assets
$3,673,422
Revenue
$8,833,965
Expenses
$9,224,745
Net income
-$390,780
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$5.59$1.16$4.43$5.50$7.94$2.44
2023Summary only. Only limited summary data is available for this year.$7.84$0.97$6.87$9.07$7.62$1.45
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$6.36$0.93$5.42$6.32$7.57$1.25
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.61$0.93$6.68$7.27$6.65$0.62
2020Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.01$0.95$6.06$8.15$6.30$1.85
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.87$0.66$4.21$5.82$6.61$0.79
2018Summary only. Only limited summary data is available for this year.$5.77$0.77$5.00$7.24$7.08$0.15
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$5.67$0.82$4.85$8.23$7.06$1.17
2016Detailed filing. Detailed filing data is available for this year.$4.56$0.89$3.67$8.83$9.22$0.39
2015Summary only. Only limited summary data is available for this year.$5.91$1.85$4.06$10.8$10.9$0.16
2014Summary only. Only limited summary data is available for this year.$6.41$2.19$4.23$11.8$10.5$1.29
2013Summary only. Only limited summary data is available for this year.$4.25$0.96$3.29$7.75$11.2$3.40
2012Summary only. Only limited summary data is available for this year.$7.35$0.65$6.70$9.56$10.2$0.66
2011Summary only. Only limited summary data is available for this year.$7.97$0.61$7.35$10.7$8.31$2.39
2010Summary only. Only limited summary data is available for this year.$5.88$0.92$4.96$9.07$8.31$0.76