Liabilities / Assets
48th percentile
Higher debt load relative to assets than 48% of similar nonprofits.
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
48th percentile
Higher debt load relative to assets than 48% of similar nonprofits.
Liabilities / Revenue
42nd percentile
Higher debt load relative to revenue than 42% of similar nonprofits.
Net Margin
16th percentile
Higher net margin than 16% of similar nonprofits.
Top Officer Pay
83rd percentile
Higher top officer pay than 83% of similar nonprofits.
Top officer pay equals 4.2% of source-year revenue.
Asset Growth
6th percentile
Faster asset growth than 6% of similar nonprofits.
Revenue Growth
14th percentile
Faster revenue growth than 14% of similar nonprofits.
Assets
Down$4,871,055
Down $900,697 (-16%) from 2018
Net Assets
Down$4,209,999
Down $789,708 (-16%) from 2018
Liabilities
Down$661,056
Down $110,989 (-14%) from 2018
Revenue
Down$5,819,900
Down $1,419,025 (-20%) from 2018
Expenses
Down$6,609,608
Down $474,979 (-6.7%) from 2018
Net Income
Down-$789,708
Down $944,046 (-612%) from 2018
Our mission is to give children a greater opportunity to succeed in life by inspiring and supporting/providing parents with tools to be effective champions of education at home and in their communities.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Cash and Non-Interest-Bearing Accounts | $1,876,351 | $2,107,838 | ▲ $231,487 |
| Pledges and Grants Receivable | $1,329,000 | $900,000 | ▼ $429,000 |
| Accounts Receivable | $972,543 | $856,223 | ▼ $116,320 |
| Savings and Temporary Cash Investments | $784,665 | $786,579 | ▲ $1,914 |
| Investments in Publicly Traded Securities | $483,810 | $0 | ▼ $483,810 |
| Prepaid Expenses and Deferred Charges | $258,582 | $169,744 | ▼ $88,838 |
| Land, Buildings, and Equipment, Net | $28,943 | $10,771 | ▼ $18,172 |
| Other Notes and Loans Receivable, Net | - | $0 | - |
| Receivable From Disqualified Prsn | - | $0 | - |
| Receivables From Officers Etc | - | $0 | - |
| Investments Other Securities | - | $0 | - |
| Investments Program Related | - | $0 | - |
| Intangible Assets | - | $0 | - |
| Inventories for Sale or Use | - | $0 | - |
| Total Assets | $5,771,752 | $4,871,055 | ▼ $900,697 |
| Other Assets Total | $37,858 | $39,900 | ▲ $2,042 |
| Liabilities | |||
| Deferred Revenue | $373,769 | $439,308 | ▲ $65,539 |
| Accounts Payable and Accrued Expenses | $398,276 | $221,748 | ▼ $176,528 |
| Total Liabilities | $772,045 | $661,056 | ▼ $110,989 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $2,731,317 | $2,774,610 | ▲ $43,293 |
| Net Assets With Donor Restrictions | $2,268,390 | $1,435,389 | ▼ $833,001 |
| Total Net Assets Fund Balance | $4,999,707 | $4,209,999 | ▼ $789,708 |
| Total Liabilities and Net Assets / Fund Balance | $5,771,752 | $4,871,055 | ▼ $900,697 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | $10,336 | $256,982 | $267,318 |
| Leasehold Improvements | - | $52,969 | $52,969 |
| Other Land Buildings | $435 | $30,544 | $30,979 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Jonathan Deane | CEO | FT | $223,643 | $22,791 | $246,434 |
| Carissa Goux | VP, Comms & Public | FT | $145,763 | $59,171 | $204,934 |
| Anthony Roy | Sr Dir, Engineer | FT | $153,211 | $51,282 | $204,493 |
| Carol Lloyd | VP Exec Editor | FT | $138,996 | $43,353 | $182,349 |
| Mitchell Seltzer | Software Engineer | FT | $154,066 | $17,999 | $172,065 |
| Martha Stewart | VP, Operations | FT | $139,143 | $23,191 | $162,334 |
| Heather Dooley | Sr Director Prod & Mktg | FT | $128,773 | $17,396 | $146,169 |
| Samantha Olivieri | Stratgy Officer | FT | $61,787 | $9,874 | $71,661 |
| Name | Title |
|---|---|
| My Le Nguyen | Chairman |
| Alma Marquez | Director |
| Ann Fuell | Director |
| Anthony Walker | Director |
| Chris Stewart | Director |
| Karen Hill Scott | Director |
| Larry Kane | Director |
| Melissa Steel King | Director |
| Parisa Rouhani | Director |
| Peter Cunningham | Director |
| Michael Schmier | Treasurer |
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Education First Consulting | Consulting | PO Box 22871, Seattle, WA 98122 | $150,000 |
| Line Item | Amount |
|---|---|
| Salaries, Compensation, and Employee Benefits | $4,419,724 |
| Other Expenses | $1,951,159 |
| Total Fundraising Expense | $352,261 |
| Grants and Similar Amounts Paid | $238,725 |
| Professional Fundraising Fees | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | $2,620,622 | $544,187 | $185,231 | $3,350,040 |
| Current Officers, Directors, Trustees, and Key Employees | $375,823 | $78,042 | $26,564 | $480,429 |
| Occupancy | $289,979 | $60,216 | $20,496 | $370,691 |
| Information Technology | $257,497 | $53,471 | $18,200 | $329,168 |
| Other Employee Benefits | $233,639 | $48,516 | $16,514 | $298,669 |
| Payroll Taxes | $226,784 | $47,093 | $16,030 | $289,907 |
| Grants to Domestic Orgs | $238,725 | - | - | $238,725 |
| Fees for Services Other | $120,365 | $24,995 | $8,508 | $153,868 |
| Travel | $62,072 | $12,889 | $4,387 | $79,348 |
| Fees for Services Accounting | $34,251 | $7,113 | $2,421 | $43,785 |
| Advertising | $31,276 | $6,495 | $2,211 | $39,982 |
| Conferences and Meetings | $29,736 | $6,175 | $2,102 | $38,013 |
| All Other Expenses | $25,844 | $5,365 | $1,827 | $33,036 |
| Insurance | $25,735 | $5,344 | $1,819 | $32,898 |
| Other Expenses | $21,827 | $4,533 | $1,543 | $27,903 |
| Depreciation Depletion | $14,311 | $2,972 | $1,012 | $18,295 |
| Office Expenses | $12,114 | $2,515 | $856 | $15,485 |
| Fees for Services Legal | $7,758 | $1,610 | $548 | $9,916 |
| Pension Plan Contributions | $531 | $110 | $38 | $679 |
| Total Functional Expenses | $5,222,450 | $1,034,897 | $352,261 | $6,609,608 |
| Line Item | Amount |
|---|---|
| Total Expenses per Form 990 | $6,609,608 |
| Total Expenses per Audited Statements | $6,452,786 |
| Expenses per Audited Statements | $6,370,883 |
| Expenses Not Reported on Financial Statements | $238,725 |
| Other Expense Adjustments | $238,725 |
| Expenses Not Reported on Form 990 | $81,903 |
| Recipient | Location | Category | Purpose | Amount |
|---|---|---|---|---|
| Family Engagement Lab LLC | Oakland, CA | - | Education | $25,420 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Line Item | Beginning | End | Change |
|---|---|---|---|
| Receivables from Disqualified Persons | - | $0 | - |
| Receivables from Officers, Directors, Trustees, and Key Employees | - | $0 | - |
“Form 990 will be sent to the Board for review prior to submission to the IRS.”
“The Board makes periodic inquiries regarding potential conflict of interest during scheduled Board meetings”
“When hiring the CEO and other key employees, the Board will perform a thorough review to determine suitable compensation. This process includes a review of the comparability data such as compenstion surveys, written employment contracts and form 990's of similar organizations. The Board will retain documentation of the deliberation and final decision.”
“The same process described above for the CEO and top management also applies to key employees.”
“GreatSchools Form 990 and Financial Statements are available via a link on the GreatSchools website. Form 990-T, and goverance policies are available to the public upon request.”
“There is no provision for federal or state taxes on income since the Organization is a tax-exempt entity under Internal Revenue Codes 501(c)(3) and California Revenue and Taxation Code 23701(d). The Organization has evaluated its current tax position and has concluded that as of December 31, 2019, the Organization does not have any uncertain tax positions for which a reserve would be necessary and no unrelated business taxable income arising from website activity subject to taxation.”
“Grant of LLC interest to a nonprofit org $238725”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | false |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 398276 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 221748 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 972543 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 856223 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | false |
| IRS990/ActivityOrMissionDesc | 0 | Our mission is to give children a greater opportunity to succeed in life by inspiring and supporting/providing parents with tools to be effective champions of education at home and in their communities. |
| IRS990/AdvertisingGrp/FundraisingAmt | 0 | 2211 |
| IRS990/AdvertisingGrp/ManagementAndGeneralAmt | 0 | 6495 |
| IRS990/AdvertisingGrp/ProgramServicesAmt | 0 | 31276 |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 39982 |
| IRS990/AllOtherContributionsAmt | 0 | 2229196 |
| IRS990/AllOtherExpensesGrp/FundraisingAmt | 0 | 1827 |
| IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt | 0 | 5365 |
| IRS990/AllOtherExpensesGrp/ProgramServicesAmt | 0 | 25844 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 33036 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | true |
| IRS990/AuditCommitteeInd | 0 | true |
| IRS990/BackupWthldComplianceInd | 0 | true |
| IRS990/BenefitsToMembersGrp/TotalAmt | 0 | 0 |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | LeAnn Stewart |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 6154954909 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 2201 Broadway 4th Floor |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | Oakland |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | CA |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 94612 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | false |
| IRS990/BusinessRlnWithFamMemInd | 0 | false |
| IRS990/BusinessRlnWithOrgMemInd | 0 | false |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 1876351 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 2107838 |
| IRS990/ChangeToOrgDocumentsInd | 0 | false |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 1 |
| IRS990/CollectionsOfArtInd | 0 | false |
| IRS990/CompCurrentOfcrDirectorsGrp/FundraisingAmt | 0 | 26564 |
| IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt | 0 | 78042 |
| IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt | 0 | 375823 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 480429 |
| IRS990/CompDisqualPersonsGrp/TotalAmt | 0 | 0 |
| IRS990/CompensationFromOtherSrcsInd | 0 | false |
| IRS990/CompensationProcessCEOInd | 0 | true |
| IRS990/CompensationProcessOtherInd | 0 | true |
| IRS990/ConferencesMeetingsGrp/FundraisingAmt | 0 | 2102 |
| IRS990/ConferencesMeetingsGrp/ManagementAndGeneralAmt | 0 | 6175 |
| IRS990/ConferencesMeetingsGrp/ProgramServicesAmt | 0 | 29736 |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 38013 |
| IRS990/ConflictOfInterestPolicyInd | 0 | true |
| IRS990/ConservationEasementsInd | 0 | false |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | false |
| IRS990/ContractorCompensationGrp/CompensationAmt | 0 | 150000 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt | 0 | PO Box 22871 |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm | 0 | Seattle |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | WA |
| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd | 0 | 98122 |
| IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt | 0 | Education First Consulting |
| IRS990/ContractorCompensationGrp/ServicesDesc | 0 | Consulting |
| IRS990/CreditCounselingInd | 0 | false |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 2229196 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 238725 |
| IRS990/CYInvestmentIncomeAmt | 0 | 3610 |
| IRS990/CYOtherExpensesAmt | 0 | 1951159 |
| IRS990/CYOtherRevenueAmt | 0 | 1589954 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 1997140 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -789708 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 4419724 |
| IRS990/CYTotalExpensesAmt | 0 | 6609608 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 352261 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 5819900 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | false |
| IRS990/DeductibleArtContributionInd | 0 | false |
| IRS990/DeductibleNonCashContriInd | 0 | false |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 373769 |
| IRS990/DeferredRevenueGrp/EOYAmt | 0 | 439308 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | false |
| IRS990/DepreciationDepletionGrp/FundraisingAmt | 0 | 1012 |
| IRS990/DepreciationDepletionGrp/ManagementAndGeneralAmt | 0 | 2972 |
| IRS990/DepreciationDepletionGrp/ProgramServicesAmt | 0 | 14311 |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 18295 |
| IRS990/Desc | 0 | GreatSchools is the leading national nonprofit empowering parents to unlock educational opportunities for their child.GreatSchools trusted ratings and school information help parents find the right school for their family and improve schools in their communities. The thousands of articles, tips and interactive tools help parents support their childs learning and wellbeing every day.Our Webby-award winning website, GreatSchools.org, reached over 50 million unique visitors and almost half of American families with school-age children in 2019. Our website contains in-depth profiles of over 200,000 PreK-12 schools and more than 1.3 million parent and community ratings and reviews of schools.2019 also saw the launch of the second round of the GreatSchools College Success Awards. This honor recognized 1,722 high schools across 25 states that have a successful track record of going beyond simply graduating students to helping them enroll in college and succeed once they get there. Winners represent about 20% of eligible public high schools. Eligibility is determined by data availability and ranges on a state-by-state basis from 13% to 88%. |
| IRS990/DescribedInSection501c3Ind | 0 | true |
| IRS990/DisregardedEntityInd | 0 | true |
| IRS990/DocumentRetentionPolicyInd | 0 | true |
| IRS990/DonorAdvisedFundInd | 0 | false |
| IRS990/DonorRestrictionNetAssetsGrp/BOYAmt | 0 | 2268390 |
| IRS990/DonorRestrictionNetAssetsGrp/EOYAmt | 0 | 1435389 |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | false |
| IRS990/ElectionOfBoardMembersInd | 0 | false |
| IRS990/EmployeeCnt | 0 | 42 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | true |
| IRS990/EngagedInExcessBenefitTransInd | 0 | false |
| IRS990/ExpenseAmt | 0 | 5222450 |
| IRS990/FamilyOrBusinessRlnInd | 0 | false |
| IRS990/FederalGrantAuditRequiredInd | 0 | false |
| IRS990/FeesForServicesAccountingGrp/FundraisingAmt | 0 | 2421 |
| IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt | 0 | 7113 |
| IRS990/FeesForServicesAccountingGrp/ProgramServicesAmt | 0 | 34251 |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 43785 |
| IRS990/FeesForServicesLegalGrp/FundraisingAmt | 0 | 548 |
| IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt | 0 | 1610 |
| IRS990/FeesForServicesLegalGrp/ProgramServicesAmt | 0 | 7758 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 9916 |
| IRS990/FeesForServicesLobbyingGrp/TotalAmt | 0 | 0 |
| IRS990/FeesForServicesManagementGrp/TotalAmt | 0 | 0 |
| IRS990/FeesForServicesOtherGrp/FundraisingAmt | 0 | 8508 |
| IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt | 0 | 24995 |
| IRS990/FeesForServicesOtherGrp/ProgramServicesAmt | 0 | 120365 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 153868 |
| IRS990/FeesForServicesProfFundraising/TotalAmt | 0 | 0 |
| IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt | 0 | 0 |
| IRS990/ForeignActivitiesInd | 0 | false |
| IRS990/ForeignFinancialAccountInd | 0 | false |
| IRS990/ForeignGrantsGrp/TotalAmt | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | false |
| IRS990/Form1098CFiledInd | 0 | false |
| IRS990/Form8282FiledCnt | 0 | 0 |
| IRS990/Form8282PropertyDisposedOfInd | 0 | false |
| IRS990/Form8899Filedind | 0 | false |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 0 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 1 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 2 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 3 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 4 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 5 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 6 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 7 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 8 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 9 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 10 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 11 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 12 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 13 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 14 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 15 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 16 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 17 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 18 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 15 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 16 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 17 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 18 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 22791 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 59171 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 51282 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 43353 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 17999 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 23191 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 17396 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 9874 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | Jonathan Deane |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | Carissa Goux |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | Anthony Roy |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | Carol Lloyd |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | Mitchell Seltzer |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | Martha Stewart |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | Heather Dooley |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | Samantha Olivieri |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | Alma Marquez |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | Larry Kane |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | Melissa Steel King |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | My Le Nguyen |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | Michael Schmier |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | Anthony Walker |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | Ann Fuell |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 15 | Karen Hill Scott |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 16 | Chris Stewart |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 17 | Peter Cunningham |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 18 | Parisa Rouhani |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 223643 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 145763 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 153211 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 138996 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 154066 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 139143 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 128773 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 61787 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 15 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 16 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 17 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 18 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | CEO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | VP, Comms & Public |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | Sr Dir, Engineer |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | VP Exec Editor |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | Software Engineer |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | VP, Operations |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | Sr Dir Prod & Mktg |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | Stratgy Officer |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | Chairman |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | Treasurer |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 15 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 16 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 17 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 18 | Director |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | true |
| IRS990/Form990TFiledInd | 0 | true |
| IRS990/FormationYr | 0 | 1998 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | false |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | true |
| IRS990/FundraisingActivitiesInd | 0 | false |
| IRS990/GamingActivitiesInd | 0 | false |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 10 |
| IRS990/GrantAmt | 0 | 238725 |
| IRS990/GrantsToDomesticIndividualsGrp/TotalAmt | 0 | 0 |
| IRS990/GrantsToDomesticOrgsGrp/ProgramServicesAmt | 0 | 238725 |
| IRS990/GrantsToDomesticOrgsGrp/TotalAmt | 0 | 238725 |
| IRS990/GrantsToIndividualsInd | 0 | false |
| IRS990/GrantsToOrganizationsInd | 0 | true |
| IRS990/GrantToRelatedPersonInd | 0 | false |
| IRS990/GrossReceiptsAmt | 0 | 5819900 |
| IRS990/GroupReturnForAffiliatesInd | 0 | false |
| IRS990/IncludeFIN48FootnoteInd | 0 | true |
| IRS990/IncmFromInvestBondProceedsGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/IndependentAuditFinclStmtInd | 0 | true |
| IRS990/IndependentVotingMemberCnt | 0 | 10 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 10 |
| IRS990/IndoorTanningServicesInd | 0 | false |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/FundraisingAmt | 0 | 18200 |
| IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt | 0 | 53471 |
| IRS990/InformationTechnologyGrp/ProgramServicesAmt | 0 | 257497 |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 329168 |
| IRS990/InsuranceGrp/FundraisingAmt | 0 | 1819 |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 5344 |
| IRS990/InsuranceGrp/ProgramServicesAmt | 0 | 25735 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 32898 |
| IRS990/IntangibleAssetsGrp/EOYAmt | 0 | 0 |
| IRS990/InterestGrp/TotalAmt | 0 | 0 |
| IRS990/InventoriesForSaleOrUseGrp/EOYAmt | 0 | 0 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 3610 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 3610 |
| IRS990/InvestmentInJointVentureInd | 0 | false |
| IRS990/InvestmentsOtherSecuritiesGrp/EOYAmt | 0 | 0 |
| IRS990/InvestmentsProgramRelatedGrp/EOYAmt | 0 | 0 |
| IRS990/InvestmentsPubTradedSecGrp/BOYAmt | 0 | 483810 |
| IRS990/InvestmentsPubTradedSecGrp/EOYAmt | 0 | 0 |
| IRS990/IRPDocumentCnt | 0 | 33 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LandBldgEquipAccumDeprecAmt | 0 | 340495 |
| IRS990/LandBldgEquipBasisNetGrp/BOYAmt | 0 | 28943 |
| IRS990/LandBldgEquipBasisNetGrp/EOYAmt | 0 | 10771 |
| IRS990/LandBldgEquipCostOrOtherBssAmt | 0 | 351266 |
| IRS990/LegalDomicileStateCd | 0 | CA |
| IRS990/LoanOutstandingInd | 0 | false |
| IRS990/LobbyingActivitiesInd | 0 | false |
| IRS990/LocalChaptersInd | 0 | true |
| IRS990/MaterialDiversionOrMisuseInd | 0 | false |
| IRS990/MembersOrStockholdersInd | 0 | false |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | true |
| IRS990/MinutesOfGoverningBodyInd | 0 | true |
| IRS990/MissionDesc | 0 | Our mission is to give children a greater opportunity to succeed in life by inspiring and supporting/providing parents with tools to be effective champions of education at home and in their communities. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | false |
| IRS990/MoreThan5000KToOrgInd | 0 | false |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 4999707 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 4209999 |
| IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetIncomeFromGamingGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt | 0 | 2731317 |
| IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt | 0 | 2774610 |
| IRS990/NondeductibleContributionsInd | 0 | false |
| IRS990/OccupancyGrp/FundraisingAmt | 0 | 20496 |
| IRS990/OccupancyGrp/ManagementAndGeneralAmt | 0 | 60216 |
| IRS990/OccupancyGrp/ProgramServicesAmt | 0 | 289979 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 370691 |
| IRS990/OfficeExpensesGrp/FundraisingAmt | 0 | 856 |
| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 2515 |
| IRS990/OfficeExpensesGrp/ProgramServicesAmt | 0 | 12114 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 15485 |
| IRS990/OfficerMailingAddressInd | 0 | false |
| IRS990/OperateHospitalInd | 0 | false |
| IRS990/Organization501c3Ind | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
| IRS990/OtherAssetsTotalGrp/BOYAmt | 0 | 37858 |
| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 39900 |
| IRS990/OtherEmployeeBenefitsGrp/FundraisingAmt | 0 | 16514 |
| IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt | 0 | 48516 |
| IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt | 0 | 233639 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 298669 |
| IRS990/OtherExpensesGrp/Desc | 0 | Consultants |
| IRS990/OtherExpensesGrp/Desc | 1 | Content |
| IRS990/OtherExpensesGrp/Desc | 2 | Recruiting |
| IRS990/OtherExpensesGrp/Desc | 3 | Phones and Internet |
| IRS990/OtherExpensesGrp/FundraisingAmt | 0 | 33351 |
| IRS990/OtherExpensesGrp/FundraisingAmt | 1 | 4697 |
| IRS990/OtherExpensesGrp/FundraisingAmt | 2 | 3906 |
| IRS990/OtherExpensesGrp/FundraisingAmt | 3 | 1543 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 0 | 97980 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 1 | 13800 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 2 | 11476 |
| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 3 | 4533 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 0 | 471840 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 1 | 66457 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 2 | 55264 |
| IRS990/OtherExpensesGrp/ProgramServicesAmt | 3 | 21827 |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 603171 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 84954 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 70646 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 27903 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 0 | 900099 |
| IRS990/OtherRevenueMiscGrp/BusinessCd | 1 | 900004 |
| IRS990/OtherRevenueMiscGrp/Desc | 0 | Sublease Income |
| IRS990/OtherRevenueMiscGrp/Desc | 1 | Website Activity |
| IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt | 0 | 21828 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 0 | 21828 |
| IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt | 1 | 1568126 |
| IRS990/OtherRevenueMiscGrp/UnrelatedBusinessRevenueAmt | 0 | 1568126 |
| IRS990/OtherRevenueTotalAmt | 0 | 1589954 |
| IRS990/OtherSalariesAndWagesGrp/FundraisingAmt | 0 | 185231 |
| IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt | 0 | 544187 |
| IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt | 0 | 2620622 |
| IRS990/OtherSalariesAndWagesGrp/TotalAmt | 0 | 3350040 |
| IRS990/OthNotesLoansReceivableNetGrp/EOYAmt | 0 | 0 |
| IRS990/PartialLiquidationInd | 0 | false |
| IRS990/PaymentsToAffiliatesGrp/TotalAmt | 0 | 0 |
| IRS990/PayPremiumsPrsnlBnftCntrctInd | 0 | false |
| IRS990/PayrollTaxesGrp/FundraisingAmt | 0 | 16030 |
| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 47093 |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 226784 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 289907 |
| IRS990/PensionPlanContributionsGrp/FundraisingAmt | 0 | 38 |
| IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt | 0 | 110 |
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Displayed year
2019 • Form 990Detailed filing. Detailed filing data is available for this year.