Civic Intelligence

Media Alliance

990 • Fiscal year 2020 • EIN 94-2563400

Jan 01, 2020 to Dec 31, 2020 • Filed on Nov 14, 2021

Organization Profilemedia-alliance.org
2830 20th Street Suite 201San Francisco, CA 94110

(415) 746-9475

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

55th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Liabilities / Revenue

55th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Net Margin

50th percentile

5.0%

Higher net margin than 50% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Top Officer Pay

76th percentile

$0

Higher top officer pay than 76% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Asset Growth

60th percentile

12%

Faster asset growth than 60% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Annualized from 2019 to 2020

Revenue Growth

88th percentile

52%

Faster revenue growth than 88% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets55th percentile

Assets

Up

$173,492

Up $17,894 (+12%) from 2019

Net Assets

Up

$173,492

Up $17,894 (+12%) from 2019

Liabilities

Flat

$0

Flat from 2019

Revenue And Expenses
Liabilities / Revenue55th percentileNet Margin50th percentile

Revenue

Up

$359,710

Up $122,710 (+52%) from 2019

Expenses

Up

$341,816

Up $117,420 (+52%) from 2019

Net Income

Up

$17,894

Up $5,290 (+42%) from 2019

Historical Trend

Balance Sheet Trend

Asset Growth60th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$2.0M$1.5M$1.0M$500K$0Assets 2010: $56,885Liabilities 2010: $5,377Net Assets 2010: $51,5082010Assets 2011: $88,856Liabilities 2011: $0Net Assets 2011: $88,8562011Assets 2012: $131,946Liabilities 2012: $15,025Net Assets 2012: $116,9212012Assets 2013: $134,804Liabilities 2013: $0Net Assets 2013: $134,8042013Assets 2014: $145,187Liabilities 2014: $0Net Assets 2014: $145,1872014Assets 2015: $169,010Liabilities 2015: $10,803Net Assets 2015: $158,2072015Assets 2016: $155,188Liabilities 2016: $0Net Assets 2016: $155,1882016Assets 2017: $172,068Liabilities 2017: $32,250Net Assets 2017: $139,8182017Assets 2018: $161,644Liabilities 2018: $18,650Net Assets 2018: $142,9942018Assets 2019: $155,598Liabilities 2019: $0Net Assets 2019: $155,5982019Assets 2020: $173,492Liabilities 2020: $0Net Assets 2020: $173,4922020Assets 2021: $633,350Liabilities 2021: $0Net Assets 2021: $633,3502021Assets 2022: $1,172,669Liabilities 2022: $21,134Net Assets 2022: $1,151,5352022Assets 2023: $1,633,615Liabilities 2023: $112,378Net Assets 2023: $1,521,2372023Assets 2024: $1,536,101Liabilities 2024: $0Net Assets 2024: $1,536,1012024

Highlighted filing

2020

Assets$173,492
Liabilities$0
Net Assets$173,492
Open 2020 Filing

Operations Trend

Revenue Growth88th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$2.0M$1.5M$1.0M$500K$0-$500KExpenses 2010: $78,3802010Expenses 2011: $56,1732011Expenses 2012: $53,0012012Revenue 2013: $116,211Expenses 2013: $89,363Net Income 2013: $26,8482013Revenue 2014: $164,408Expenses 2014: $154,026Net Income 2014: $10,3822014Revenue 2015: $206,807Expenses 2015: $193,787Net Income 2015: $13,0202015Revenue 2016: $227,943Expenses 2016: $213,733Net Income 2016: $14,2102016Revenue 2017: $244,782Expenses 2017: $249,529Net Income 2017: -$4,7472017Revenue 2018: $195,000Expenses 2018: $191,824Net Income 2018: $3,1762018Revenue 2019: $237,000Expenses 2019: $224,396Net Income 2019: $12,6042019Revenue 2020: $359,710Expenses 2020: $341,816Net Income 2020: $17,8942020Revenue 2021: $988,140Expenses 2021: $528,282Net Income 2021: $459,8582021Revenue 2022: $1,603,417Expenses 2022: $1,085,232Net Income 2022: $518,1852022Revenue 2023: $1,916,789Expenses 2023: $1,547,087Net Income 2023: $369,7022023Revenue 2024: $1,487,622Expenses 2024: $1,472,758Net Income 2024: $14,8642024

Highlighted filing

2020

Revenue$359,710
Expenses$341,816
Net Income$17,894
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
Nov 14, 2021
Return Version
2020v4.0
Gross Receipts
$359,925
Mission and Program Overview

Mission

MA was founded with the belief that in order to ensure the free and unfettered flow of information and ideas necessary to maintain a truly democratic society, media must be accessible, accountable, decentralized, representative of society's diversity and free from covert or overt government control and corporate dominance. MA dedicates itself to fostering a genuine diversity of media voices and perspectives, holding the media accountable for their impact on society and protecting freedom of speech.

Media Alliance is a media resource and advocacy center for media workers, non-profit organizations, and social justice activists.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$68,590$89,437▲ $20,847
Cash and Non-Interest-Bearing Accounts$47,913$53,915▲ $6,002
Pledges and Grants Receivable$15,000$25,000▲ $10,000
Land, Buildings, and Equipment, Net$7,624--
Accounts Receivable$14,726$3,845▼ $10,881
Inventories for Sale or Use$1,745$1,295▼ $450
Other Notes and Loans Receivable, Net$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Investments in Publicly Traded Securities$0$0→ $0
Intangible Assets$0$0→ $0
Loans From Officers Directors$0$0→ $0
Prepaid Expenses and Deferred Charges$0$0→ $0
Total Assets$155,598$173,492▲ $17,894
Other Assets Total$0$0→ $0
Liabilities
Accounts Payable and Accrued Expenses$0$0→ $0
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Deferred Revenue$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$137,473$143,747▲ $6,274
Net Assets With Donor Restrictions$18,125$29,745▲ $11,620
Total Net Assets Fund Balance$155,598$173,492▲ $17,894
Total Liabilities and Net Assets / Fund Balance$155,598$173,492▲ $17,894
Compensation and Service Providers
Top Officer Pay76th percentile

Board Members and Trustees

NameTitle
Al KielwasserChair of the Board
Samantha CalamariDirector
Tracy RosenbergEd
Phavia KujichaguliaSecretary
Oriana SaportasTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$268,000
Program Service Revenue
$91,200
Investment Income
$0
Other Revenue
$510
All Other Contributions
$151,000
Change in Net Assets
$17,894
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$339,416
Total Fundraising Expense$20,585
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Management$114,110$48,501$11,500$174,111
Information Technology$42,100$9,200$3,100$54,400
Office Expenses$18,770$8,700$2,200$29,670
Fees for Services Other$16,400--$16,400
Fees for Services Accounting$0$11,000$0$11,000
Occupancy$6,000$600$600$7,200
Other Expenses$4,220$1,645$410$6,275
Advertising-$2,500$800$3,300
Benefits to Members$2,400--$2,400
Conferences and Meetings$2,100$200$0$2,300
Insurance$1,400$200$200$1,800
Travel$1,100$300$100$1,500
Depreciation Depletion-$1,000$300$1,300
Fees for Services Legal$0$300$0$300
Total Functional Expenses$234,400$86,831$20,585$341,816
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$0
Fundraising Gross Income$0
Gaming Direct Expenses$0
Gaming Gross Income$0
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
Yes
Lobbying activity
Yes
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Political Expenditures$11,400
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“The organization confers membership rights on annual donors of $35 or more. Members may vote for board members when there are contested elections and must approve any changes to the Articles of Incorporation.”

Form 990, Part VI, Section A, Line 7A

“See above. Members of the organization may vote in board elections when the positions are contested, and on any proposed changes to the Articles of Incorporation.”

Form 990, Part VI, Section A, Line 7B

“Changes to the Articles of Incorporation are subject to membership approval via ballot.”

Form 990, Part VI, Section A, Line 8B

“The board of directors does not have committees.”

Form 990, Part VI, Section B, Line 11B

“Sent to all board members for review.”

Form 990, Part VI, Section B, Line 12C

“Board members fill out disclosure forms at the beginning of each year and are instructed that they must provide notification of any newly developing conflicts within 10 days of recognition and/or immediately prior to any potentially impacted transaction or action of the organization.”

Form 990, Part VI, Section C, Line 19

“Financial documents and relevant policies are available upon request via phone, written letter or email.”

Filing and Contact Details

Filer

Filer Name
Media Alliance
EIN
94-2563400
Phone
4157469475
Address
2830 20th Street Suite 201, San Francisco, CA 94110

Signing Officer

Name
Tracy Rosenberg
Title
Executive Director
Phone
4157469475
Signed
2021-11-14

Organization Details

Principal Officer
Tracy Rosenberg
Formed
1976
Legal Domicile
CA
Voting Board Members
5
Independent Board Members
4
Employees
0
Volunteers
25
Raw XML AppendixShowing 400 of 657 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/MissionDesc0MA was founded with the belief that in order to ensure the free and unfettered flow of information and ideas necessary to maintain a truly democratic society, media must be accessible, accountable, decentralized, representative of society's diversity and free from covert or overt government control and corporate dominance. MA dedicates itself to fostering a genuine diversity of media voices and perspectives, holding the media accountable for their impact on society and protecting freedom of speech.
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IRS990/NetAssetsOrFundBalancesBOYAmt0155598
IRS990/NetAssetsOrFundBalancesEOYAmt0173492
IRS990/NetGainOrLossInvestmentsGrp/ExclusionAmt00
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IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt00
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IRS990/NetIncomeFromGamingGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeFromGamingGrp/UnrelatedBusinessRevenueAmt00
IRS990/NetIncomeOrLossGrp/ExclusionAmt00
IRS990/NetIncomeOrLossGrp/RelatedOrExemptFuncIncomeAmt0510
IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt0510
IRS990/NetIncomeOrLossGrp/UnrelatedBusinessRevenueAmt00
IRS990/NetRentalIncomeOrLossGrp/ExclusionAmt00
IRS990/NetRentalIncomeOrLossGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NetRentalIncomeOrLossGrp/UnrelatedBusinessRevenueAmt00
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NetUnrlzdGainsLossesInvstAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt0137473
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt0143747
IRS990/NoListedPersonsCompensatedInd0X
IRS990/NoncashContributionsAmt00
IRS990/NondeductibleContributionsInd01
IRS990/NondeductibleContriDisclInd01
IRS990/OccupancyGrp/FundraisingAmt0600
IRS990/OccupancyGrp/ManagementAndGeneralAmt0600
IRS990/OccupancyGrp/ProgramServicesAmt06000
IRS990/OccupancyGrp/TotalAmt07200
IRS990/OfficeExpensesGrp/FundraisingAmt02200
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt08700
IRS990/OfficeExpensesGrp/ProgramServicesAmt018770
IRS990/OfficeExpensesGrp/TotalAmt029670
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501c3Ind0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/BOYAmt00
IRS990/OtherAssetsTotalGrp/EOYAmt00
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IRS990/OtherEmployeeBenefitsGrp/FundraisingAmt00
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IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt00
IRS990/OtherEmployeeBenefitsGrp/TotalAmt00
IRS990/OtherExpensesGrp/Desc0Printing and Graphic Design
IRS990/OtherExpensesGrp/Desc1Event Expenses
IRS990/OtherExpensesGrp/Desc2Trainings
IRS990/OtherExpensesGrp/Desc3Miscellaneous Expenses
IRS990/OtherExpensesGrp/FundraisingAmt01375
IRS990/OtherExpensesGrp/FundraisingAmt10
IRS990/OtherExpensesGrp/FundraisingAmt20
IRS990/OtherExpensesGrp/FundraisingAmt3410
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt01850
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt1835
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt20
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt31645
IRS990/OtherExpensesGrp/ProgramServicesAmt014600
IRS990/OtherExpensesGrp/ProgramServicesAmt13100
IRS990/OtherExpensesGrp/ProgramServicesAmt28100
IRS990/OtherExpensesGrp/ProgramServicesAmt34220
IRS990/OtherExpensesGrp/TotalAmt017825
IRS990/OtherExpensesGrp/TotalAmt13935
IRS990/OtherExpensesGrp/TotalAmt28100
IRS990/OtherExpensesGrp/TotalAmt36275
IRS990/OtherRevenueTotalAmt00
IRS990/OtherSalariesAndWagesGrp/FundraisingAmt00
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt00
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt00
IRS990/OtherSalariesAndWagesGrp/TotalAmt00
IRS990/OthNotesLoansReceivableNetGrp/BOYAmt00
IRS990/OthNotesLoansReceivableNetGrp/EOYAmt00
IRS990/PartialLiquidationInd00
IRS990/PaymentsToAffiliatesGrp/FundraisingAmt00
IRS990/PaymentsToAffiliatesGrp/ManagementAndGeneralAmt00
IRS990/PaymentsToAffiliatesGrp/ProgramServicesAmt00
IRS990/PaymentsToAffiliatesGrp/TotalAmt00
IRS990/PayPremiumsPrsnlBnftCntrctInd00
IRS990/PayrollTaxesGrp/FundraisingAmt00
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IRS990/PayrollTaxesGrp/ProgramServicesAmt00
IRS990/PayrollTaxesGrp/TotalAmt00
IRS990/PensionPlanContributionsGrp/FundraisingAmt00
IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt00
IRS990/PensionPlanContributionsGrp/ProgramServicesAmt00
IRS990/PensionPlanContributionsGrp/TotalAmt00
IRS990/PledgesAndGrantsReceivableGrp/BOYAmt015000
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt025000
IRS990/PoliticalCampaignActyInd01
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt00
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt00
IRS990/PrincipalOfficerNm0Tracy Rosenberg
IRS990/PriorPeriodAdjustmentsAmt00
IRS990/ProfessionalFundraisingInd00
IRS990/ProgSrvcAccomActy2Grp/Desc0Provide media skills training and publicity assistance for grassroots and community organizations
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IRS990/ProgSrvcAccomActy2Grp/GrantAmt05000
IRS990/ProgSrvcAccomActy2Grp/RevenueAmt091400
IRS990/ProgSrvcAccomActy3Grp/Desc0Fiscally sponsor related projects that have not yet achieved independent corporate status. List follows: Aaron Swartz Day, Access GIS, Alameda Community Radio, A More Perfect Union, Villa Branciforte, Apparel for Activism, San Francisco Indepedent Media Center (IndyBay), BaySwan, The Book of Vaughn, Common Thread Collective, #Fandom, Gray Area, The Homelessness Marathon, Lawmaker, The Long Distance Call, Mama D - Still Overcoming, Match Tracks, Mosaic High School Journalism Project, Mutiny Radio, Open Archive, Out in the Bay, Salaam Pakistan. San Diego Education Journalism Association, San Francisco Sex Worker Festival, San Francisco Sex Worker Library, Alchemy and Twine, Take On Policy News, The Ferret, Underwater Transformational Photography Project, Unshame Pain, WhistleBlower Network News,
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IRS990/ProgSrvcAccomActy3Grp/GrantAmt00
IRS990/ProgSrvcAccomActy3Grp/RevenueAmt0105000
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt01835
IRS990/PYContributionsGrantsAmt0175300
IRS990/PYExcessBenefitTransInd00
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt00
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IRS990/PymtTravelEntrtnmntPubOfclGrp/ProgramServicesAmt00
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt0222561
IRS990/PYOtherRevenueAmt00
IRS990/PYProgramServiceRevenueAmt061700
IRS990/PYRevenuesLessExpensesAmt012604
IRS990/PYSalariesCompEmpBnftPaidAmt00
IRS990/PYTotalExpensesAmt0224396
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt0237000
IRS990/QuidProQuoContributionsInd01
IRS990/QuidProQuoContriDisclInd01
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IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt00
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IRS990/ReceivablesFromOfficersEtcGrp/BOYAmt00
IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt00
IRS990/ReconcilationRevenueExpnssAmt017894
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IRS990/ReportOtherAssetsInd00
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Document Assets

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Filings

Displayed year

2020 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$173,492
Liabilities
$0
Net assets
$173,492
Revenue
$359,710
Expenses
$341,816
Net income
$17,894
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.54$0.00$1.54$1.49$1.47$0.01
2023Detailed filing. Detailed filing data is available for this year.$1.63$0.11$1.52$1.92$1.55$0.37
2022Detailed filing. Detailed filing data is available for this year.$1.17$0.02$1.15$1.60$1.09$0.52
2021Detailed filing. Detailed filing data is available for this year.$0.63$0.00$0.63$0.99$0.53$0.46
2020Detailed filing. Detailed filing data is available for this year.$0.17$0.00$0.17$0.36$0.34$0.02
2019Detailed filing. Detailed filing data is available for this year.$0.16$0.00$0.16$0.24$0.22$0.01
2018Detailed filing. Detailed filing data is available for this year.$0.16$0.02$0.14$0.20$0.19$0.00
2017Detailed filing. Detailed filing data is available for this year.$0.17$0.03$0.14$0.24$0.25$0.00
2016Detailed filing. Detailed filing data is available for this year.$0.16$0.00$0.16$0.23$0.21$0.01
2015Detailed filing. Detailed filing data is available for this year.$0.17$0.01$0.16$0.21$0.19$0.01
2014Detailed filing. Detailed filing data is available for this year.$0.15$0.00$0.15$0.16$0.15$0.01
2013Detailed filing. Detailed filing data is available for this year.$0.13$0.00$0.13$0.12$0.09$0.03
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.13$0.02$0.12$0.05
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.09$0.00$0.09$0.06
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.06$0.01$0.05$0.08