Liabilities / Assets
18th percentile
Tied with the lowest-debt nonprofits in its peer group.
Media Alliance
EIN 94-2563400 • 501(c)3 • San Francisco, CA
Profile
MA was founded with the belief that in order to ensure the free and unfettered flow of information and ideas necessary to maintain a truly democratic society, media must be accessible, accountable, decentralized, representative of society's diversity and free from covert or overt government control and corporate dominance. MA dedicates itself to fostering a genuine diversity of media voices and perspectives, holding the media accountable for their impact on society and protecting freedom of speech.
Siviq Scores
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
0.00x
Liabilities / Revenue
19th percentile
Tied with the lowest-debt nonprofits in its peer group.
Net Margin
42nd percentile
Higher net margin than 42% of similar nonprofits.
Top Officer Pay
Score unavailable
No filing with officer rows is available for this organization yet.
Asset Growth
72nd percentile
Faster asset growth than 72% of similar nonprofits.
Revenue Growth
29th percentile
Faster revenue growth than 29% of similar nonprofits.
Balance Sheet
Assets
Down$1,536,101
Down $97,514 (-6.0%) from 2023
Liabilities
Down$0
Down $112,378 (-100%) from 2023
Net Assets
Up$1,536,101
Up $14,864 (+1.0%) from 2023
Revenue
Down$1,487,622
Down $429,167 (-22%) from 2023
Expenses
Down$1,472,758
Down $74,329 (-4.8%) from 2023
Net Income
Down$14,864
Down $354,838 (-96%) from 2023
Trend Graphs
Filings
Most recent year
2024 • Form 990Detailed filing. Detailed filing data is available for this year.
- Assets
- $1,536,101
- Liabilities
- $0
- Net assets
- $1,536,101
- Revenue
- $1,487,622
- Expenses
- $1,472,758
- Net income
- $14,864
Latest Filing Detail
Jump To
Filing Snapshot
- Filing Period
- Jan 1, 2024 to Dec 31, 2024
- Signed
- Nov 16, 2025
- Return Version
- 2024v5.0
- Gross Receipts
- $1,487,622
Mission and Program Overview
Mission
MA was founded with the belief that in order to ensure the free and unfettered flow of information and ideas necessary to maintain a truly democratic society, media must be accessible, accountable, decentralized, representative of society's diversity and free from covert or overt government control and corporate dominance. MA dedicates itself to fostering a genuine diversity of media voices and perspectives, holding the media accountable for their impact on society and protecting freedom of speech.
Media Alliance is a media resource and advocacy center for media workers, non-profit organizations, and social justice activists. We focus on communications policy for legacy broadcast media and digital platforms that works in the interest of peace, justice and social responsibility.
Balance Sheet Detail
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $833,854 | $820,958 | ▼ $12,896 |
| Cash and Non-Interest-Bearing Accounts | $750,224 | $712,995 | ▼ $37,229 |
| Pledges and Grants Receivable | $46,750 | - | - |
| Inventories for Sale or Use | $1,387 | $1,295 | ▼ $92 |
| Accounts Receivable | $1,400 | $853 | ▼ $547 |
| Other Notes and Loans Receivable, Net | $0 | $0 | → $0 |
| Receivable From Disqualified Prsn | $0 | $0 | → $0 |
| Receivables From Officers Etc | $0 | $0 | → $0 |
| Investments Other Securities | $0 | $0 | → $0 |
| Investments Program Related | $0 | $0 | → $0 |
| Investments in Publicly Traded Securities | $0 | $0 | → $0 |
| Intangible Assets | $0 | $0 | → $0 |
| Loans From Officers Directors | $0 | $0 | → $0 |
| Prepaid Expenses and Deferred Charges | $0 | $0 | → $0 |
| Total Assets | $1,633,615 | $1,536,101 | ▼ $97,514 |
| Other Assets Total | $0 | $0 | → $0 |
| Liabilities | |||
| Grants Payable | $75,000 | $0 | ▼ $75,000 |
| Accounts Payable and Accrued Expenses | $37,378 | $0 | ▼ $37,378 |
| Mortgage Notes Payable Secured by Investment Property | $0 | $0 | → $0 |
| Unsecured Notes Loans Payable | $0 | $0 | → $0 |
| Deferred Revenue | $0 | $0 | → $0 |
| Escrow Account Liability | $0 | $0 | → $0 |
| Tax Exempt Bond Liabilities | $0 | $0 | → $0 |
| Total Liabilities | $112,378 | $0 | ▼ $112,378 |
| Net Assets / Fund Balance | |||
| Net Assets With Donor Restrictions | $1,301,327 | $1,290,482 | ▼ $10,845 |
| Net Assets Without Donor Restrictions | $219,910 | $245,619 | ▲ $25,709 |
| Total Net Assets Fund Balance | $1,521,237 | $1,536,101 | ▲ $14,864 |
| Total Liabilities and Net Assets / Fund Balance | $1,633,615 | $1,536,101 | ▼ $97,514 |
Compensation and Service Providers
Employees
| Name | Title | Full / Part Time | Base | Total |
|---|---|---|---|---|
| Tracy Rosenberg | Ed | PT | $49,320 | $49,320 |
Board Members and Trustees
| Name | Title |
|---|---|
| Al Kielwasser | Chair of the Board |
| Samantha Calamari | Director |
| Phavia Kujichagulia | Secretary |
| Oriana Saportas | Treasurer |
Highest Paid Contractors
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| Richard Puckett | Software Development | 12813 NE 185th Court, Bothell, WA 98011 | $137,190 |
Revenue and Support
Revenue Composition
- Contributions and Grants
- $1,185,400
- Program Service Revenue
- $277,890
- Investment Income
- $24,332
- Other Revenue
- $0
- All Other Contributions
- $878,152
- Change in Net Assets
- $14,864
Expenses and Functional Allocation
Major Expense Lines
| Line Item | Amount |
|---|---|
| Other Expenses | $1,169,411 |
| Grants and Similar Amounts Paid | $227,952 |
| Total Fundraising Expense | $98,984 |
| Salaries, Compensation, and Employee Benefits | $67,071 |
| Professional Fundraising Fees | $0 |
Functional Expense Allocation
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Fees for Services Other | $248,403 | $46,575 | $15,525 | $310,503 |
| Foreign Grants | $225,352 | - | - | $225,352 |
| Information Technology | $151,220 | $29,015 | $14,797 | $195,032 |
| Fees for Services Management | $107,251 | $41,250 | $16,300 | $164,801 |
| All Other Expenses | $103,422 | $34,400 | $4,112 | $141,934 |
| Fees for Services Accounting | $0 | $71,695 | $13,805 | $85,500 |
| Office Expenses | $46,825 | $16,785 | $9,728 | $73,338 |
| Insurance | $24,800 | $24,800 | $0 | $49,600 |
| Current Officers, Directors, Trustees, and Key Employees | $32,058 | $9,864 | $7,398 | $49,320 |
| Advertising | $30,515 | $9,312 | $7,006 | $46,833 |
| Travel | $29,950 | $5,920 | $1,875 | $37,745 |
| Occupancy | $23,450 | $7,200 | $3,950 | $34,600 |
| Conferences and Meetings | $14,210 | $4,815 | $750 | $19,775 |
| Payroll Taxes | $8,613 | $2,650 | $1,988 | $13,251 |
| Benefits to Members | $8,324 | - | - | $8,324 |
| Fees for Services Legal | $0 | $6,000 | $0 | $6,000 |
| Other Employee Benefits | $1,500 | $1,500 | $1,500 | $4,500 |
| Depreciation Depletion | $2,700 | $800 | $250 | $3,750 |
| Grants to Domestic Orgs | $2,600 | - | - | $2,600 |
| Total Functional Expenses | $1,061,193 | $312,581 | $98,984 | $1,472,758 |
International Activity
International Compliance
- Activity in boycott countries
- No
- Foreign corporation ownership
- No
- Foreign partnership interest
- No
- Interest in foreign trust
- No
- Passive foreign investment company interest
- No
- Transfers to foreign corporations
- No
Fundraising, Events, and Gaming
- Fundraising activities
- No
- Gaming activities
- No
- Professional fundraiser used
- No
Fundraising and Gaming Totals
| Line Item | Amount |
|---|---|
| Fundraising Direct Expenses | $0 |
| Fundraising Gross Income | $0 |
| Gaming Direct Expenses | $0 |
| Gaming Gross Income | $0 |
| Professional Fundraising Fees | $0 |
Political and Lobbying Activity
- Political campaign activity
- No
- Lobbying activity
- Yes
- Subject to proxy tax
- No
Insider Transactions and Loans
Loans and Receivables
| Line Item | Beginning | End | Change |
|---|---|---|---|
| Loans from Officers, Directors, Trustees, and Key Employees | $0 | $0 | → $0 |
| Receivables from Disqualified Persons | $0 | $0 | → $0 |
| Receivables from Officers, Directors, Trustees, and Key Employees | $0 | $0 | → $0 |
Governance and Compliance
Governance Checklist
- Compiled or reviewed by an accountant
- No
- Annual disclosure for covered persons
- Yes
- Backup withholding compliance
- Yes
- Business relationship with 35% controlled entity
- No
- Business relationship with family members
- No
- Business relationship with organization members
- No
- Material changes to governing documents
- No
- Compensation from other sources disclosed
- No
- CEO compensation reviewed
- Yes
- Other officer compensation reviewed
- No
- Conflict-of-interest policy
- Yes
- Audited financial statements prepared
- No
- Key decisions subject to board approval
- Yes
- Management duties delegated
- No
Governance Explanations
Form 990, Part VI, Section A, Line 6
“Individuals who make an annual donation of $60 or more are members of the organization. Members vote for the Board of Directors when there are multiple candidates for the seats. Members also vote on any material changes to the organizational articles of incorporation or bylaws.”
Form 990, Part VI, Section A, Line 7A
“The members may vote for members of the board of directors when there are multiple candidates for an available seat. Members also vote on any material changes to the organizational bylaws or the articles of incorporation.”
Form 990, Part VI, Section A, Line 7B
“If the board of directors proposes material changes to the bylaws or articles of incorporation, the members must approve such changes in a mail vote by a majority with a 10% quorum. No changes to the bylaws or articles were proposed in 2024.”
Form 990, Part VI, Section A, Line 8B
“The board of directors is only five people so there are no current standing committees. The Board acts at quarterly board meetings as a whole. No committee, should the board establish one, would be authorized to act on behalf of the board as whole.”
Form 990, Part VI, Section B, Line 11B
“The board members receive a copy of the draft filing for review prior to submission.”
Form 990, Part VI, Section B, Line 12C
“At the initial board meeting each year, the ED outlines major funders and vendors and asks board members if there are any conflicts that need to be disclosed. Every board member is instructed that if a conflict arises that they were earlier unaware of that they should make a statement to the ED in writing promptly, so that board member can appropriately recuse, if necessary.”
Form 990, Part VI, Section B, Line 15
“The organization primarily relies on contractors. The consistent paid employee is the ED who receives an authorization for compensation based on available resources. Large pending contracts are discussed at quarterly meetings and the board treasurer reviews extant contracts periodically.”
Form 990, Part VI, Section C, Line 19
“Governing documents and conflict of interest policy are available upon request via a request by email, telephone or postal mail to the organization's office. Financial statements (form 990) are regularly posted on Guidestar and Charity Navigator and can also be sent on request.”
Filing and Contact Details
Filer
- Filer Name
- Media Alliance
- EIN
- 94-2563400
- Phone
- 4157469475
- Address
- 2830 20th Street Suite 201, San Francisco, CA 94110
Signing Officer
- Name
- Tracy Rosenberg
- Title
- Executive Director
- Phone
- 4157469475
- Signed
- 2025-11-16
Organization Details
- Principal Officer
- Tracy Rosenberg
- Formed
- 1976
- Legal Domicile
- CA
- Voting Board Members
- 5
- Independent Board Members
- 4
- Employees
- 1
- Volunteers
- 50
Supplemental Narrative
Additional Explanations
Form 990, Part IX, Line 11G
“Contractors generally performed services like research, writing, editing, coding, photography, and artwork. Some contractors also performed project management and coordination.”
Form 990, Part IX, Line 24E
“Additional expenses include event space rentals, printing and publishing, and training and teaching fees,”
Form 990, Part XII, Line 3B
“Grant was terminated due to DOGE activity which terminated all active grants from the Bureau of Democracy, Human Rights and Labor in early 2025.”
Raw XML AppendixShowing 400 of 718 raw XML fields
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 1400 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 853 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | Media Alliance is a media resource and advocacy center for media workers, non-profit organizations, and social justice activists. We focus on communications policy for legacy broadcast media and digital platforms that works in the interest of peace, justice and social responsibility. |
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| IRS990/AdvertisingGrp/ManagementAndGeneralAmt | 0 | 9312 |
| IRS990/AdvertisingGrp/ProgramServicesAmt | 0 | 30515 |
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| IRS990/AllOtherExpensesGrp/ProgramServicesAmt | 0 | 103422 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 141934 |
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| IRS990/BenefitsToMembersGrp/TotalAmt | 0 | 8324 |
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| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 4157469475 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 2830 20th Street Suite 201 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | San Francisco |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | CA |
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| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 712995 |
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| IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd | 0 | WA |
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| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 227952 |
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| IRS990/CYOtherRevenueAmt | 0 | 0 |
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| IRS990/CYRevenuesLessExpensesAmt | 0 | 14864 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 67071 |
| IRS990/CYTotalExpensesAmt | 0 | 1472758 |
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| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 3750 |
| IRS990/Desc | 0 | Provide grassroots education and raise public awareness on communications policy, governmental transparency, freedom of expression, privacy and media accountability using the website, email blasts and public speaking. |
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| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | Chair of the Board |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | Secretary |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | Treasurer |
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| IRS990/InsuranceGrp/ProgramServicesAmt | 0 | 24800 |
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| IRS990/LobbyingActivitiesInd | 0 | 1 |
| IRS990/LocalChaptersInd | 0 | 0 |
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| IRS990/MembershipDuesAmt | 0 | 108450 |
| IRS990/MembersOrStockholdersInd | 0 | 1 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 0 |
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| IRS990/MissionDesc | 0 | MA was founded with the belief that in order to ensure the free and unfettered flow of information and ideas necessary to maintain a truly democratic society, media must be accessible, accountable, decentralized, representative of society's diversity and free from covert or overt government control and corporate dominance. MA dedicates itself to fostering a genuine diversity of media voices and perspectives, holding the media accountable for their impact on society and protecting freedom of speech. |
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| IRS990/MoreThan5000KToOrgInd | 0 | 1 |
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| IRS990/OccupancyGrp/ManagementAndGeneralAmt | 0 | 7200 |
| IRS990/OccupancyGrp/ProgramServicesAmt | 0 | 23450 |
| IRS990/OccupancyGrp/TotalAmt | 0 | 34600 |
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| IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt | 0 | 16785 |
| IRS990/OfficeExpensesGrp/ProgramServicesAmt | 0 | 46825 |
| IRS990/OfficeExpensesGrp/TotalAmt | 0 | 73338 |
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| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501c3Ind | 0 | X |
| IRS990/OrganizationFollowsFASB117Ind | 0 | X |
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| IRS990/OtherAssetsTotalGrp/EOYAmt | 0 | 0 |
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| IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt | 0 | 1500 |
| IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt | 0 | 1500 |
| IRS990/OtherEmployeeBenefitsGrp/TotalAmt | 0 | 4500 |
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| IRS990/OtherWebsiteInd | 0 | X |
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| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 0 |
| IRS990/PrincipalOfficerNm | 0 | Tracy Rosenberg |
| IRS990/PriorPeriodAdjustmentsAmt | 0 | 0 |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
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| IRS990/ProgramServiceRevenueGrp/BusinessCd | 1 | 541820 |
| IRS990/ProgramServiceRevenueGrp/BusinessCd | 2 | 561000 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | Training Services |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | Media Relations |
| IRS990/ProgramServiceRevenueGrp/Desc | 2 | Fiscal Sponsorship Administration |
| IRS990/ProgramServiceRevenueGrp/ExclusionAmt | 0 | 0 |
| IRS990/ProgramServiceRevenueGrp/ExclusionAmt | 1 | 0 |
| IRS990/ProgramServiceRevenueGrp/ExclusionAmt | 2 | 0 |
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| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 1 | 96065 |
| IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt | 2 | 117780 |
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| IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt | 1 | 0 |
| IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt | 2 | 0 |
| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | Provide media skills training and publicity assistance for grassroots and community organizations |
| IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt | 0 | 145743 |
| IRS990/ProgSrvcAccomActy2Grp/GrantAmt | 0 | 0 |
| IRS990/ProgSrvcAccomActy2Grp/RevenueAmt | 0 | 160111 |
| IRS990/ProgSrvcAccomActy3Grp/Desc | 0 | Fiscally sponsor related projects that have not yet achieved independent corporate status. List follows: The Book of Vaughn (documentary film), The Frisc (hyper-local news site), Obscured (podcast), WhistleBlower Network News (informational website), Tikun Olam (informational website), Golden Hills Inclusive Education Foundation (public education), Bloc by Block (hyper-local news site), Out in the Bay (podcast), Elevate Media (media services), ACorrection (podcast), Thy Neighbor (documentary film), Oakland Workers Fund (public education), RepCo (public education), Mutiny Radio (podcast), Underwater Transformational Photography Project (photography), Apparel for Activism (public education), Searching for Kapwa (documentary film), Climate Money Watchdog (informational website), OpenArchive (software), Our Town, Reno (hyer-local news site), Trans Bloom (cultural support), On Spec (podcast), New Energy Times (public education), Late Bloom (documentary film), Bay Area Action History Project (public education), Greetings from St Helena (short film), Carmel Mission (documentary film), You Approached With Such Ambivalence (short film),Social Justice Writing Club at George Washington High School (education), Don't Call The Police (public education), Krupskaya Press (publishing), Bay Swan (cultural support), Blues in Motion (cultural support), Dillonwood Productions (cultural support), (Saint Anthony Initiative (cultural support), Gratitude Community Development (cultural support). |
| IRS990/ProgSrvcAccomActy3Grp/ExpenseAmt | 0 | 105800 |
| IRS990/ProgSrvcAccomActy3Grp/GrantAmt | 0 | 0 |
| IRS990/ProgSrvcAccomActy3Grp/RevenueAmt | 0 | 117780 |
| IRS990/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990/PYBenefitsPaidToMembersAmt | 0 | 7145 |
| IRS990/PYContributionsGrantsAmt | 0 | 1694750 |
| IRS990/PYExcessBenefitTransInd | 0 | 0 |
| IRS990/PYGrantsAndSimilarPaidAmt | 0 | 234410 |
| IRS990/PYInvestmentIncomeAmt | 0 | 11367 |
| IRS990/PymtTravelEntrtnmntPubOfclGrp/FundraisingAmt | 0 | 0 |
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| IRS990/PymtTravelEntrtnmntPubOfclGrp/ProgramServicesAmt | 0 | 0 |
| IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt | 0 | 0 |
| IRS990/PYOtherExpensesAmt | 0 | 1102035 |
| IRS990/PYOtherRevenueAmt | 0 | 0 |
| IRS990/PYProgramServiceRevenueAmt | 0 | 210672 |
| IRS990/PYRevenuesLessExpensesAmt | 0 | 369702 |
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| IRS990/PYTotalExpensesAmt | 0 | 1547087 |
| IRS990/PYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/PYTotalRevenueAmt | 0 | 1916789 |
| IRS990/QuidProQuoContributionsInd | 0 | 1 |
| IRS990/QuidProQuoContriDisclInd | 0 | 1 |
| IRS990/RcvblFromDisqualifiedPrsnGrp/BOYAmt | 0 | 0 |
| IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt | 0 | 0 |
| IRS990/RcvFndsToPayPrsnlBnftCntrctInd | 0 | 0 |
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