Civic Intelligence

La Maida Project

990 • Fiscal year 2024 • EIN 84-2559616

Jan 01, 2024 to Dec 31, 2024 • Filed on May 30, 2025

Organization Profilelamaidaproject.org
8605 Santa Monica Blvd PMB 401519West Hollywood, CA 90069

(213) 649-0025

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

59th percentile

0.04x

Higher debt load relative to assets than 59% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

54th percentile

0.02x

Higher debt load relative to revenue than 54% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2024

Net Margin

31st percentile

-4.0%

Higher net margin than 31% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

90th percentile

$117,343

Higher top officer pay than 90% of similar nonprofits.

Top officer pay equals 19.9% of source-year revenue.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2024

Asset Growth

30th percentile

-3.0%

Faster asset growth than 30% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

83rd percentile

53%

Faster revenue growth than 83% of similar nonprofits.

2024 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets59th percentile

Assets

Down

$380,716

Down $11,830 (-3.0%) from 2023

Net Assets

Down

$366,002

Down $23,831 (-6.1%) from 2023

Liabilities

Up

$14,714

Up $12,001 (+442%) from 2023

Revenue And Expenses
Liabilities / Revenue54th percentileNet Margin31st percentile

Revenue

Up

$590,759

Up $204,311 (+53%) from 2023

Expenses

Up

$614,590

Up $132,775 (+28%) from 2023

Net Income

Up

-$23,831

Up $71,536 (+75%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth30th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$600K$400K$200K$0Assets 2019: $57,607Net Assets 2019: $57,6072019Assets 2020: $277,563Liabilities 2020: $5,400Net Assets 2020: $272,1632020Assets 2021: $514,537Liabilities 2021: $106,656Net Assets 2021: $407,8812021Assets 2022: $485,200Liabilities 2022: $0Net Assets 2022: $485,2002022Assets 2023: $392,546Liabilities 2023: $2,713Net Assets 2023: $389,8332023Assets 2024: $380,716Liabilities 2024: $14,714Net Assets 2024: $366,0022024

Highlighted filing

2024

Assets$380,716
Liabilities$14,714
Net Assets$366,002
Open 2024 Filing

Operations Trend

Revenue Growth83rd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$800K$600K$400K$200K$0-$200KRevenue 2019: $166,939Expenses 2019: $109,332Net Income 2019: $57,6072019Revenue 2020: $641,780Expenses 2020: $437,224Net Income 2020: $204,5562020Revenue 2021: $612,183Expenses 2021: $476,465Net Income 2021: $135,7182021Revenue 2022: $544,532Expenses 2022: $467,213Net Income 2022: $77,3192022Revenue 2023: $386,448Expenses 2023: $481,815Net Income 2023: -$95,3672023Revenue 2024: $590,759Expenses 2024: $614,590Net Income 2024: -$23,8312024

Highlighted filing

2024

Revenue$590,759
Expenses$614,590
Net Income-$23,831
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
May 30, 2025
Return Version
2024v5.1
Gross Receipts
$590,759
Mission and Program Overview

Mission

La Maida Projects mission is to rewrite the story of mental heal and well-being. LMP is shifting the public paradigm with respect to what it means for human beings to be mentally healthy and feel a sense of wholeness and connection in life. LMP accomplishes this through public education outreach, developing adaptable Blueprint programs for schools and organizations, and working with mental health professionals. The innovative approach is centered around restoring natural conditions for resilience, trauma-informed approaches, and an ecological lens for care.

La Maida Project (LMP) is a nonprofit organization addressing the growing mental health crisis by empowering organizations to adopt an ecological approach to healing that improves the mental health of their teams and those they serve.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$41,794$207,012▲ $165,218
Cash and Non-Interest-Bearing Accounts$340,252$130,983▼ $209,269
Accounts Receivable$10,500$37,000▲ $26,500
Prepaid Expenses and Deferred Charges-$5,721-
Total Assets$392,546$380,716▼ $11,830
Liabilities
Accounts Payable and Accrued Expenses$2,713$14,714▲ $12,001
Total Liabilities$2,713$14,714▲ $12,001
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$389,833$366,002▼ $23,831
Total Net Assets Fund Balance$389,833$366,002▼ $23,831
Total Liabilities and Net Assets / Fund Balance$392,546$380,716▼ $11,830
Compensation and Service Providers
Top Officer Pay90th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Kelly BenshoofFormer Executive DirectorFT$117,343$117,343
Karyn Lynn KnoxExecutive DirectorFT$11,883$11,883

Board Members and Trustees

NameTitle
Steven KleinBoard Chair
Mason FarmaniSecretary Vice Chair
Drew CareyTrustee
Jane LipsitzTrustee
Sarah SchultzTrustee
Alexis NaimFounder
Omid NaimFounder
Thomas Armentrout-WiswallTreasuer
Revenue and Support

Revenue Composition

Contributions and Grants
$527,612
Program Service Revenue
$52,042
Investment Income
$11,105
Other Revenue
$0
All Other Contributions
$527,612
Change in Net Assets
$-23,831
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$374,430
Other Expenses$240,160
Total Fundraising Expense$103,994
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$130,193$25,911$48,659$204,763
Fees for Services Management$112,077$17,476$6,896$136,449
Current Officers, Directors, Trustees, and Key Employees$82,165$16,353$30,708$129,226
Payroll Taxes$17,297$3,555$6,778$27,630
Insurance$981$13,999$366$15,346
Fees for Services Accounting-$14,600-$14,600
Travel$14,499--$14,499
All Other Expenses$7,189$3,875$1,910$12,974
Other Employee Benefits$6,552$2,256$4,003$12,811
Advertising$10,625--$10,625
Other Expenses$4,567$109$857$4,676
Office Expenses$3,124$260$482$3,866
Information Technology$2,273$452$850$3,575
Fees for Services Legal-$2,987-$2,987
Fees for Services Other$845$1,028$316$2,189
Occupancy$907$107$200$1,214
Total Functional Expenses$404,511$106,085$103,994$614,590
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Officer directors etc family relationship Part VI line 2

“Two board members and staff members are married.”

Form 990 governing body review Part VI line 11

“The 990 is reviewed by both the board chair and the treasuer prior to filing.”

CEO executive director top management comp Part VI line 15A

“Executive Directors compensation is reviewed by the Board of Trustees. The Board of Trustees reviews the comparable compensation for similarly qualified nonprofit executives at date of hire.”

Governing documents etc available to public Part VI line 19

“Governing documents are available upon request and Form 990 are public via Guidestar and other platforms.”

Filing and Contact Details

Filer

Filer Name
La Maida Project
EIN
84-2559616
In Care Of
% Karyn Lynn Knox
Phone
2136490025
Address
8605 Santa Monica Blvd PMB 401519, West Hollywood, CA 90069

Signing Officer

Name
Karyn Lynn Knox
Title
Executive Director
Phone
2136490025
Signed
2025-05-30
Discuss with paid preparer
No

Organization Details

Principal Officer
Karyn Lynn Knox
Formed
2019
Legal Domicile
CA
Voting Board Members
8
Independent Board Members
8
Employees
9

Preparer

Firm
Kwan & Co CPA Inc
Address
78 E Bay State Street Unit 1B, Alhambra, CA 91801
Preparer
Hew Kwan
Phone
6262835101
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0Kelly Benshoof
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Two board members and staff members are married.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The 990 is reviewed by both the board chair and the treasuer prior to filing.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Executive Directors compensation is reviewed by the Board of Trustees. The Board of Trustees reviews the comparable compensation for similarly qualified nonprofit executives at date of hire.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3Governing documents are available upon request and Form 990 are public via Guidestar and other platforms.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Officer directors etc family relationship Part VI line 2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990 governing body review Part VI line 11
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2CEO executive director top management comp Part VI line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Governing documents etc available to public Part VI line 19
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Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$380,716
Liabilities
$14,714
Net assets
$366,002
Revenue
$590,759
Expenses
$614,590
Net income
-$23,831
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$3.81$0.15$3.66$5.91$6.15$0.24
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.93$0.03$3.90$3.86$4.82$0.95
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.85$0.00$4.85$5.45$4.67$0.77
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$5.15$1.07$4.08$6.12$4.76$1.36
2020Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.78$0.05$2.72$6.42$4.37$2.05
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.58$0.58$1.67$1.09$0.58
Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 2024 filings • 501(c)3 • $500k-$1M nonprofits