Civic Intelligence

La Maida Project

990 • Fiscal year 2021 • EIN 84-2559616

Jan 01, 2021 to Dec 31, 2021 • Filed on Oct 09, 2023

Organization Profilelamaidaproject.org
4515 Sherman Oaks AvenueSherman Oaks, CA 91403

(310) 383-3290

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

74th percentile

0.21x

Higher debt load relative to assets than 74% of similar nonprofits.

2021 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2021

Liabilities / Revenue

72nd percentile

0.17x

Higher debt load relative to revenue than 72% of similar nonprofits.

2021 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2021

Net Margin

64th percentile

22%

Higher net margin than 64% of similar nonprofits.

2021 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2021

Top Officer Pay

87th percentile

$95,000

Higher top officer pay than 87% of similar nonprofits.

Top officer pay equals 15.5% of source-year revenue.

2021 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2021

Asset Growth

90th percentile

85%

Faster asset growth than 90% of similar nonprofits.

2021 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2020 to 2021

Revenue Growth

28th percentile

-4.6%

Faster revenue growth than 28% of similar nonprofits.

2021 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets74th percentile

Assets

Up

$514,537

Up $236,974 (+85%) from 2020

Net Assets

Up

$407,881

Up $135,718 (+50%) from 2020

Liabilities

Up

$106,656

Up $101,256 (+1875%) from 2020

Revenue And Expenses
Liabilities / Revenue72nd percentileNet Margin64th percentile

Revenue

Down

$612,183

Down $29,597 (-4.6%) from 2020

Expenses

Up

$476,465

Up $39,241 (+9.0%) from 2020

Net Income

Down

$135,718

Down $68,838 (-34%) from 2020

Historical Trend

Balance Sheet Trend

Asset Growth90th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$600K$400K$200K$0Assets 2019: $57,607Net Assets 2019: $57,6072019Assets 2020: $277,563Liabilities 2020: $5,400Net Assets 2020: $272,1632020Assets 2021: $514,537Liabilities 2021: $106,656Net Assets 2021: $407,8812021Assets 2022: $485,200Liabilities 2022: $0Net Assets 2022: $485,2002022Assets 2023: $392,546Liabilities 2023: $2,713Net Assets 2023: $389,8332023Assets 2024: $380,716Liabilities 2024: $14,714Net Assets 2024: $366,0022024

Highlighted filing

2021

Assets$514,537
Liabilities$106,656
Net Assets$407,881
Open 2021 Filing

Operations Trend

Revenue Growth28th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$800K$600K$400K$200K$0-$200KRevenue 2019: $166,939Expenses 2019: $109,332Net Income 2019: $57,6072019Revenue 2020: $641,780Expenses 2020: $437,224Net Income 2020: $204,5562020Revenue 2021: $612,183Expenses 2021: $476,465Net Income 2021: $135,7182021Revenue 2022: $544,532Expenses 2022: $467,213Net Income 2022: $77,3192022Revenue 2023: $386,448Expenses 2023: $481,815Net Income 2023: -$95,3672023Revenue 2024: $590,759Expenses 2024: $614,590Net Income 2024: -$23,8312024

Highlighted filing

2021

Revenue$612,183
Expenses$476,465
Net Income$135,718
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
Oct 9, 2023
Return Version
2021v4.1
Gross Receipts
$612,183
Mission and Program Overview

Mission

La Maida Projects mission is to rewrite the story of mental heal and well-being. LMP is shifting the public paradigm with respect to what it means for human beings to be mentally healthy and feel a sense of wholeness and connection in life. LMP accomplishes this through public education outreach, developing adaptable Blueprint programs for schools and organizations, and working with mental health professionals. The innovative approach is centered around restoring natural conditions for resilience, trauma-informed approaches, and an ecological lens for care.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$267,370$358,093▲ $90,723
Accounts Receivable-$146,250-
Savings and Temporary Cash Investments$10,193$10,194▲ $1
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$277,563$514,537▲ $236,974
Other Assets Total-$0-
Liabilities
Other Liabilities$5,400$86,402▲ $81,002
Accounts Payable and Accrued Expenses-$20,254-
Total Liabilities$5,400$106,656▲ $101,256
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$272,163$407,881▲ $135,718
Total Net Assets Fund Balance$272,163$407,881▲ $135,718
Total Liabilities and Net Assets / Fund Balance$277,563$514,537▲ $236,974
Compensation and Service Providers
Top Officer Pay87th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Kelly J BenshoofExecutive DirectorFT$95,000$95,000
Omid NaimPresidentFT$46,740$46,740
Alexis NaimVice PresidentFT$34,125$34,125

Board Members and Trustees

NameTitle
Steven KleinChairman
Drew CareyTrustee
Jane LipsitzTrustee
Jennifer GarnerTrustee
Kumar PurohitTrustee
Mason FarmaniTrustee
Sarah SchultzTrustee
Virginia RubinTrustee
Revenue and Support

Revenue Composition

Contributions and Grants
$492,182
Program Service Revenue
$120,000
Investment Income
$1
Other Revenue
$0
All Other Contributions
$492,182
Change in Net Assets
$135,718
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$369,319
Other Expenses$107,146
Total Fundraising Expense$104,624
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$115,807$15,845$44,213$175,865
Other Salaries and Wages$98,013$15,625$28,410$142,048
Fees for Services Other$37,017$5,901$10,730$53,648
Other Employee Benefits$19,186$3,059$5,561$27,806
Payroll Taxes$16,284$2,596$4,720$23,600
Advertising$9,542$1,521$2,766$13,829
Fees for Services Legal$5,796$924$1,680$8,400
All Other Expenses$3,850$613$1,477$5,940
Insurance$3,703$590$1,074$5,367
Occupancy$2,879$459$834$4,172
Travel$2,014$321$584$2,919
Other Expenses$1,051$167$305$1,523
Office Expenses$13$2$4$19
Total Functional Expenses$322,972$48,869$104,624$476,465
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Ppp Loan$80,400
Travel Stipend$6,000
Rounding$2
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B: Form 990 Review Process

“The 990 is reviewed by both the board chair and the treasurer prior to filing.”

Form 990, Part VI, Line 15A: Compensation Review & Approval Process - CEO, Top Management

“Executive director's compensation is reviewed by the board of trustees. The board of trustees reviews the comparable compensation for similarly qualified nonprofit executives at date of hire.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“No documents available to the public.”

Filing and Contact Details

Filer

Filer Name
La Maida Project
EIN
84-2559616
Phone
3103833290
Address
4515 SHERMAN OAKS AVENUE, SHERMAN OAKS, CA 91403

Signing Officer

Name
Kelly Benshoof Mph
Title
Executive Director
Signed
2023-10-09
Discuss with paid preparer
Yes

Organization Details

Formed
2019
Legal Domicile
CA
Voting Board Members
10
Independent Board Members
10
Employees
5
Volunteers
10

Preparer

Firm
Lwa Llp
Address
5055 WILSHIRE BLVD SUITE 835, LOS ANGELES, CA 90036
Preparer
Mike C Chen
Phone
3235496900
Supplemental Narrative

Additional Explanations

Amended Explanation

“La maida is updating information returns to match pledges receivable to year promised by donor. The funds were received in 2022.”

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IRS990/MissionDesc0La Maida Projects mission is to rewrite the story of mental heal and well-being. LMP is shifting the public paradigm with respect to what it means for human beings to be mentally healthy and feel a sense of wholeness and connection in life. LMP accomplishes this through public education outreach, developing adaptable Blueprint programs for schools and organizations, and working with mental health professionals. The innovative approach is centered around restoring natural conditions for resilience, trauma-informed approaches, and an ecological lens for care.
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IRS990/OfficeExpensesGrp/ProgramServicesAmt013
IRS990/OfficeExpensesGrp/TotalAmt019
IRS990/OfficerMailingAddressInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501c3Ind0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/EOYAmt00
IRS990/OtherEmployeeBenefitsGrp/FundraisingAmt05561
IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt03059
IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt019186
IRS990/OtherEmployeeBenefitsGrp/TotalAmt027806
IRS990/OtherExpensesGrp/Desc0MEALS & ENTERTAINMENT
IRS990/OtherExpensesGrp/Desc1SOFTWARE
IRS990/OtherExpensesGrp/Desc2MERCHANT FEES
IRS990/OtherExpensesGrp/Desc3Printing and Publications
IRS990/OtherExpensesGrp/FundraisingAmt01200
IRS990/OtherExpensesGrp/FundraisingAmt1592
IRS990/OtherExpensesGrp/FundraisingAmt2474
IRS990/OtherExpensesGrp/FundraisingAmt3305
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt0660
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt1325
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt2261
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt3167
IRS990/OtherExpensesGrp/ProgramServicesAmt04140
IRS990/OtherExpensesGrp/ProgramServicesAmt12040
IRS990/OtherExpensesGrp/ProgramServicesAmt21637
IRS990/OtherExpensesGrp/ProgramServicesAmt31051
IRS990/OtherExpensesGrp/TotalAmt06000
IRS990/OtherExpensesGrp/TotalAmt12957
IRS990/OtherExpensesGrp/TotalAmt22372
IRS990/OtherExpensesGrp/TotalAmt31523
IRS990/OtherLiabilitiesGrp/BOYAmt05400
IRS990/OtherLiabilitiesGrp/EOYAmt086402
IRS990/OtherRevenueTotalAmt00
IRS990/OtherSalariesAndWagesGrp/FundraisingAmt028410
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt015625
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt098013
IRS990/OtherSalariesAndWagesGrp/TotalAmt0142048
IRS990/OthNotesLoansReceivableNetGrp/EOYAmt00
IRS990/PartialLiquidationInd0false
IRS990/PaymentsToAffiliatesGrp/TotalAmt00
IRS990/PayPremiumsPrsnlBnftCntrctInd0false
IRS990/PayrollTaxesGrp/FundraisingAmt04720
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt02596
IRS990/PayrollTaxesGrp/ProgramServicesAmt016284
IRS990/PayrollTaxesGrp/TotalAmt023600
IRS990/PensionPlanContributionsGrp/TotalAmt00
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt00
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt00
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/Desc0SERVICE INCOME
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0120000
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0120000
IRS990/ProgSrvcAccomActy2Grp/Desc0Public Education and Outreach: La Maida Project is rewriting the story of mental health and well-being by promoting a view of mental health through a trauma-informed, ecological lens. LMPs public awareness efforts serve to educate in simple and clear terms how individuals and organizations can affect changes in the way they live to achieve better health outcomes and a more effective response to stress and trauma through innate resilience.
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt012304
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt0521778
IRS990/PYExcessBenefitTransInd0false
IRS990/PYInvestmentIncomeAmt02
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt040028
IRS990/PYProgramServiceRevenueAmt0120000
IRS990/PYRevenuesLessExpensesAmt0204556
IRS990/PYSalariesCompEmpBnftPaidAmt0397196
IRS990/PYTotalExpensesAmt0437224
IRS990/PYTotalRevenueAmt0641780
IRS990/QuidProQuoContributionsInd0false
IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt00
IRS990/RcvFndsToPayPrsnlBnftCntrctInd0false
IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt00
IRS990/ReconcilationRevenueExpnssAmt0135718
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0false
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0true
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RevenueAmt0120000
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt010193
IRS990/SavingsAndTempCashInvstGrp/EOYAmt010194
IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/TotalAmt00
IRS990ScheduleA/First5Years509Ind0X
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt0355932
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt0521778
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus2YearsAmt0166909
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt01044619
IRS990ScheduleA/GovtFurnSrvcFcltsVl509Grp/TotalAmt00
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearAmt01
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus1YearAmt02
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus2YearsAmt030
IRS990ScheduleA/GrossInvestmentIncome509Grp/TotalAmt033
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt00
IRS990ScheduleA/GrossReceiptsNonUnrltBusGrp/TotalAmt00
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearAmt01
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus1YearAmt02
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus2YearsAmt030
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/TotalAmt033
IRS990ScheduleA/InvestmentIncomeCYPct00.00000
IRS990ScheduleA/NetIncomeFromOtherUBIGrp/TotalAmt00
IRS990ScheduleA/OtherIncome509Grp/TotalAmt00
IRS990ScheduleA/Post1975UBTIGrp/TotalAmt00
IRS990ScheduleA/PubliclySupportedOrg509a2Ind0X
IRS990ScheduleA/PublicSupportCY509Pct00.00000
IRS990ScheduleA/PublicSupportTotal509Amt01044619
IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt00
IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft509Grp/TotalAmt00
IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt0355932
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt0521778
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt0166909
IRS990ScheduleA/Total509Grp/TotalAmt01044619
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt0355933
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt0521780
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt0166939
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt01044652
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd0true
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt080400
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt12
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt26000
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0PPP LOAN
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc1Rounding
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc2TRAVEL STIPEND
IRS990ScheduleD/TotalLiabilityAmt086402
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE 990 IS REVIEWED BY BOTH THE BOARD CHAIR AND THE TREASURER PRIOR TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1EXECUTIVE DIRECTOR'S COMPENSATION IS REVIEWED BY THE BOARD OF TRUSTEES. THE BOARD OF TRUSTEES REVIEWS THE COMPARABLE COMPENSATION FOR SIMILARLY QUALIFIED NONPROFIT EXECUTIVES AT DATE OF HIRE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2No documents available to the public.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3LA MAIDA IS UPDATING INFORMATION RETURNS TO MATCH PLEDGES RECEIVABLE TO YEAR PROMISED BY DONOR. THE FUNDS WERE RECEIVED IN 2022.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Line 11b: Form 990 Review Process
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Line 15a: Compensation Review & Approval Process - CEO, Top Management
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Line 19: Other Organization Documents Publicly Available
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Amended Explanation
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2021 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$514,537
Liabilities
$106,656
Net assets
$407,881
Revenue
$612,183
Expenses
$476,465
Net income
$135,718
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.81$0.15$3.66$5.91$6.15$0.24
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.93$0.03$3.90$3.86$4.82$0.95
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.85$0.00$4.85$5.45$4.67$0.77
2021Detailed filing. Detailed filing data is available for this year.$5.15$1.07$4.08$6.12$4.76$1.36
2020Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.78$0.05$2.72$6.42$4.37$2.05
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.58$0.58$1.67$1.09$0.58