Civic Intelligence

La Maida Project

990 • Fiscal year 2023 • EIN 84-2559616

Jan 01, 2023 to Dec 31, 2023 • Filed on Sep 23, 2024

Organization Profilelamaidaproject.org
4515 Sherman Oaks AvenueSherman Oaks, CA 91403

(310) 383-3290

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

65th percentile

0.01x

Higher debt load relative to assets than 65% of similar nonprofits.

2023 filings • 501(c)3 • <$500k nonprofits • Source year 2023

Liabilities / Revenue

65th percentile

0.01x

Higher debt load relative to revenue than 65% of similar nonprofits.

2023 filings • 501(c)3 • <$500k nonprofits • Source year 2023

Net Margin

17th percentile

-25%

Higher net margin than 17% of similar nonprofits.

2023 filings • 501(c)3 • <$500k nonprofits • Source year 2023

Top Officer Pay

98th percentile

$107,919

Higher top officer pay than 98% of similar nonprofits.

Top officer pay equals 27.9% of source-year revenue.

2023 filings • 501(c)3 • <$500k nonprofits • Source year 2023

Asset Growth

24th percentile

-19%

Faster asset growth than 24% of similar nonprofits.

2023 filings • 501(c)3 • <$500k nonprofits • Annualized from 2022 to 2023

Revenue Growth

19th percentile

-29%

Faster revenue growth than 19% of similar nonprofits.

2023 filings • 501(c)3 • <$500k nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets65th percentile

Assets

Down

$392,546

Down $92,654 (-19%) from 2022

Net Assets

Down

$389,833

Down $95,367 (-20%) from 2022

Liabilities

Up

$2,713

Up $2,713 from 2022

Revenue And Expenses
Liabilities / Revenue65th percentileNet Margin17th percentile

Revenue

Down

$386,448

Down $158,084 (-29%) from 2022

Expenses

Up

$481,815

Up $14,602 (+3.1%) from 2022

Net Income

Down

-$95,367

Down $172,686 (-223%) from 2022

Historical Trend

Balance Sheet Trend

Asset Growth24th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$600K$400K$200K$0Assets 2019: $57,607Net Assets 2019: $57,6072019Assets 2020: $277,563Liabilities 2020: $5,400Net Assets 2020: $272,1632020Assets 2021: $514,537Liabilities 2021: $106,656Net Assets 2021: $407,8812021Assets 2022: $485,200Liabilities 2022: $0Net Assets 2022: $485,2002022Assets 2023: $392,546Liabilities 2023: $2,713Net Assets 2023: $389,8332023Assets 2024: $380,716Liabilities 2024: $14,714Net Assets 2024: $366,0022024

Highlighted filing

2023

Assets$392,546
Liabilities$2,713
Net Assets$389,833
Open 2023 Filing

Operations Trend

Revenue Growth19th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$800K$600K$400K$200K$0-$200KRevenue 2019: $166,939Expenses 2019: $109,332Net Income 2019: $57,6072019Revenue 2020: $641,780Expenses 2020: $437,224Net Income 2020: $204,5562020Revenue 2021: $612,183Expenses 2021: $476,465Net Income 2021: $135,7182021Revenue 2022: $544,532Expenses 2022: $467,213Net Income 2022: $77,3192022Revenue 2023: $386,448Expenses 2023: $481,815Net Income 2023: -$95,3672023Revenue 2024: $590,759Expenses 2024: $614,590Net Income 2024: -$23,8312024

Highlighted filing

2023

Revenue$386,448
Expenses$481,815
Net Income-$95,367
Open 2023 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2023 to Dec 31, 2023
Signed
Sep 23, 2024
Return Version
2023v5.1
Gross Receipts
$386,448
Mission and Program Overview

Mission

La Maida Projects mission is to rewrite the story of mental heal and well-being. LMP is shifting the public paradigm with respect to what it means for human beings to be mentally healthy and feel a sense of wholeness and connection in life. LMP accomplishes this through public education outreach, developing adaptable Blueprint programs for schools and organizations, and working with mental health professionals. The innovative approach is centered around restoring natural conditions for resilience, trauma-informed approaches, and an ecological lens for care.

La Maida Project (LMP) is working to address the mental health crisis by healing our connection to self, community, purpose, and the natural world. We offer training and education for the workforce that increases health literacy, builds regulation skills, and strengthens workplace relationships.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$459,998$340,252▼ $119,746
Savings and Temporary Cash Investments$10,202$41,794▲ $31,592
Accounts Receivable$15,000$10,500▼ $4,500
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$485,200$392,546▼ $92,654
Other Assets Total-$0-
Liabilities
Accounts Payable and Accrued Expenses-$2,713-
Total Liabilities$0$2,713▲ $2,713
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$485,200$389,833▼ $95,367
Total Net Assets Fund Balance$485,200$389,833▼ $95,367
Total Liabilities and Net Assets / Fund Balance$485,200$392,546▼ $92,654
Compensation and Service Providers
Top Officer Pay98th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Kelly J BenshoofExecutive DirectorFT$107,919$107,919
Alexis NaimTrustee-$11,193$11,193
Omid NaimTrustee-$202$202

Board Members and Trustees

NameTitle
Steven KleinChairman
Drew CareyTrustee
Jane LipsitzTrustee
Jennifer GarnerTrustee
Virginia RubinTrustee
Mason FarmaniSecretary
Sarah SchultzTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$302,275
Program Service Revenue
$83,230
Investment Income
$943
Other Revenue
$0
All Other Contributions
$302,275
Change in Net Assets
$-95,367
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$296,330
Other Expenses$185,485
Total Fundraising Expense$73,925
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$134,537$7,474$7,474$149,485
Current Officers, Directors, Trustees, and Key Employees$83,965$10,749$24,600$119,314
Fees for Services Other$68,271$4,215$11,799$84,285
Payroll Taxes$16,684$1,030$2,883$20,597
Advertising$15,946$984$2,757$19,687
Insurance$9,860$609$1,704$12,173
Travel$6,943$428$1,200$8,571
All Other Expenses$6,499$400$1,125$8,024
Fees for Services Legal$6,407$396$1,107$7,910
Other Employee Benefits$5,617$347$970$6,934
Fees for Services Accounting$4,860$300$840$6,000
Office Expenses$4,400$272$760$5,432
Occupancy$3,887$240$672$4,799
Other Expenses$2,384$147$412$2,943
Total Functional Expenses$379,716$28,174$73,925$481,815
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 2

“Two board members and staff members are married. A board member is one of our staff member's mother.”

Form 990, Part VI, Section B, Line 11B

“The 990 is reviewed by both the board chair and the treasurer prior to filing.”

Form 990, Part VI, Section B, Line 15A

“Executive director's compensation is reviewed by the board of trustees. The board of trustees reviews the comparable compensation for similarly qualified nonprofit executives at date of hire.”

Form 990, Part VI, Section C, Line 19

“No documents available to the public.”

Filing and Contact Details

Filer

Filer Name
La Maida Project
EIN
84-2559616
Phone
3103833290
Address
4515 SHERMAN OAKS AVENUE, SHERMAN OAKS, CA 91403

Signing Officer

Name
Kelly J Benshoof
Title
Executive Director
Signed
2024-09-23
Discuss with paid preparer
Yes

Organization Details

Formed
2019
Legal Domicile
CA
Voting Board Members
10
Independent Board Members
10
Employees
6
Volunteers
10

Preparer

Firm
Lwa Llp
Address
5055 WILSHIRE BLVD SUITE 835, LOS ANGELES, CA 90036
Preparer
Mike C Chen
Phone
3235496900
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IRS990/OtherExpensesGrp/Desc3MEALS & ENTERTAINMENT
IRS990/OtherExpensesGrp/FundraisingAmt013988
IRS990/OtherExpensesGrp/FundraisingAmt11116
IRS990/OtherExpensesGrp/FundraisingAmt2518
IRS990/OtherExpensesGrp/FundraisingAmt3412
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt0398
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt1185
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt2147
IRS990/OtherExpensesGrp/ProgramServicesAmt06457
IRS990/OtherExpensesGrp/ProgramServicesAmt12999
IRS990/OtherExpensesGrp/ProgramServicesAmt22384
IRS990/OtherExpensesGrp/TotalAmt013988
IRS990/OtherExpensesGrp/TotalAmt17971
IRS990/OtherExpensesGrp/TotalAmt23702
IRS990/OtherExpensesGrp/TotalAmt32943
IRS990/OtherRevenueTotalAmt00
IRS990/OtherSalariesAndWagesGrp/FundraisingAmt07474
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt07474
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt0134537
IRS990/OtherSalariesAndWagesGrp/TotalAmt0149485
IRS990/OthNotesLoansReceivableNetGrp/EOYAmt00
IRS990/PartialLiquidationInd0false
IRS990/PaymentsToAffiliatesGrp/TotalAmt00
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IRS990/PayrollTaxesGrp/FundraisingAmt02883
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt01030
IRS990/PayrollTaxesGrp/ProgramServicesAmt016684
IRS990/PayrollTaxesGrp/TotalAmt020597
IRS990/PensionPlanContributionsGrp/TotalAmt00
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt00
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt00
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/Desc0SERVICE INCOME
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt083230
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt083230
IRS990/ProgSrvcAccomActy2Grp/Desc0Public AwarenessLa Maida Project raises awareness, inspires systemic change, and cultivates community competency around mental health. We do so through public lectures, educational events, social media, and more. Sharing information that is accurate and inspiring, we believe it is possible to reframe how we view mental health as a society.
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt0113914
IRS990/ProgSrvcAccomActy3Grp/Desc0Mental Health Programming: McKinleyWe have worked closely alongside child welfare agency, McKinley, which provides residential and outpatient care for foster and other high-risk youth across Southern California. McKinley provides direct mental health and school services to seriously neglected communities and families. Our work helped McKinley become trauma-informed through our support.
IRS990/ProgSrvcAccomActy3Grp/ExpenseAmt057583
IRS990/ProgSrvcAccomActy3Grp/RevenueAmt057371
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt0378525
IRS990/PYExcessBenefitTransInd0false
IRS990/PYInvestmentIncomeAmt07
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt094088
IRS990/PYProgramServiceRevenueAmt0166000
IRS990/PYRevenuesLessExpensesAmt077319
IRS990/PYSalariesCompEmpBnftPaidAmt0373125
IRS990/PYTotalExpensesAmt0467213
IRS990/PYTotalRevenueAmt0544532
IRS990/QuidProQuoContributionsInd0false
IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt00
IRS990/RcvFndsToPayPrsnlBnftCntrctInd0false
IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt00
IRS990/ReconcilationRevenueExpnssAmt0-95367
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0false
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RevenueAmt025859
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt010202
IRS990/SavingsAndTempCashInvstGrp/EOYAmt041794
IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/TotalAmt00
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt0302275
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt0514775
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus2YearsAmt0355932
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus3YearsAmt0521778
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus4YearsAmt0166909
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt01861669
IRS990ScheduleA/GovtFurnSrvcFcltsVl509Grp/TotalAmt00
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearAmt0943
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus1YearAmt07
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus2YearsAmt01
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus3YearsAmt02
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearMinus4YearsAmt030
IRS990ScheduleA/GrossInvestmentIncome509Grp/TotalAmt0983
IRS990ScheduleA/GrossReceiptsAdmissionsGrp/TotalAmt00
IRS990ScheduleA/GrossReceiptsNonUnrltBusGrp/TotalAmt00
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearAmt0943
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus1YearAmt07
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus2YearsAmt01
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus3YearsAmt02
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearMinus4YearsAmt030
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/TotalAmt0983
IRS990ScheduleA/InvestmentIncomeCYPct00.00050
IRS990ScheduleA/NetIncomeFromOtherUBIGrp/TotalAmt00
IRS990ScheduleA/OtherIncome509Grp/TotalAmt00
IRS990ScheduleA/Post1975UBTIGrp/TotalAmt00
IRS990ScheduleA/PubliclySupportedOrg509a2Ind0X
IRS990ScheduleA/PublicSupportCY509Pct00.99950
IRS990ScheduleA/PublicSupportTotal509Amt01861669
IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt00
IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft509Grp/TotalAmt00
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY509Ind0X
IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt0302275
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt0514775
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt0355932
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus3YearsAmt0521778
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus4YearsAmt0166909
IRS990ScheduleA/Total509Grp/TotalAmt01861669
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt0303218
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt0514782
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt0355933
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus3YearsAmt0521780
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus4YearsAmt0166939
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt01862652
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd0true
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0TWO BOARD MEMBERS AND STAFF MEMBERS ARE MARRIED. A BOARD MEMBER IS ONE OF OUR STAFF MEMBER'S MOTHER.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE 990 IS REVIEWED BY BOTH THE BOARD CHAIR AND THE TREASURER PRIOR TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2EXECUTIVE DIRECTOR'S COMPENSATION IS REVIEWED BY THE BOARD OF TRUSTEES. THE BOARD OF TRUSTEES REVIEWS THE COMPARABLE COMPENSATION FOR SIMILARLY QUALIFIED NONPROFIT EXECUTIVES AT DATE OF HIRE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3No documents available to the public.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section A, Line 2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section B, Line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Section C, Line 19
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/StatesWhereCopyOfReturnIsFldCd0CA

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Filings

Displayed year

2023 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$392,546
Liabilities
$2,713
Net assets
$389,833
Revenue
$386,448
Expenses
$481,815
Net income
-$95,367
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.81$0.15$3.66$5.91$6.15$0.24
2023Detailed filing. Detailed filing data is available for this year.$3.93$0.03$3.90$3.86$4.82$0.95
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.85$0.00$4.85$5.45$4.67$0.77
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$5.15$1.07$4.08$6.12$4.76$1.36
2020Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.78$0.05$2.72$6.42$4.37$2.05
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.58$0.58$1.67$1.09$0.58