Civic Intelligence

Sentient Media

990 • Fiscal year 2023 • EIN 83-0804345

Jan 01, 2023 to Dec 31, 2023 • Filed on Nov 01, 2024

Organization ProfileSENTIENTMEDIA.ORG
2984 B Folsom StreetSan Francisco, CA 94110

(415) 316-2176

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

29th percentile

0.01x

Higher debt load relative to assets than 29% of similar nonprofits.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2023

Liabilities / Revenue

24th percentile

0.01x

Higher debt load relative to revenue than 24% of similar nonprofits.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2023

Net Margin

87th percentile

40%

Higher net margin than 87% of similar nonprofits.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2023

Top Officer Pay

62nd percentile

$89,332

Higher top officer pay than 62% of similar nonprofits.

Top officer pay equals 6.6% of source-year revenue.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2023

Asset Growth

95th percentile

123%

Faster asset growth than 95% of similar nonprofits.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2022 to 2023

Revenue Growth

86th percentile

61%

Faster revenue growth than 86% of similar nonprofits.

2023 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets29th percentile

Assets

Up

$981,998

Up $541,673 (+123%) from 2022

Net Assets

Up

$974,345

Up $549,018 (+129%) from 2022

Liabilities

Down

$7,653

Down $7,345 (-49%) from 2022

Revenue And Expenses
Liabilities / Revenue24th percentileNet Margin87th percentile

Revenue

Up

$1,348,430

Up $510,133 (+61%) from 2022

Expenses

Up

$814,410

Up $127,712 (+19%) from 2022

Net Income

Up

$534,020

Up $382,421 (+252%) from 2022

Historical Trend

Balance Sheet Trend

Asset Growth95th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0M$2.0M$1.0M$0Assets 2019: $114,101Liabilities 2019: $0Net Assets 2019: $114,1012019Assets 2020: $69,448Liabilities 2020: $3,327Net Assets 2020: $66,1212020Assets 2021: $288,726Liabilities 2021: $14,998Net Assets 2021: $273,7282021Assets 2022: $440,325Liabilities 2022: $14,998Net Assets 2022: $425,3272022Assets 2023: $981,998Liabilities 2023: $7,653Net Assets 2023: $974,3452023Assets 2024: $2,258,424Liabilities 2024: $43,549Net Assets 2024: $2,214,8752024

Highlighted filing

2023

Assets$981,998
Liabilities$7,653
Net Assets$974,345
Open 2023 Filing

Operations Trend

Revenue Growth86th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2019: $352,738Expenses 2019: $213,511Net Income 2019: $139,2272019Revenue 2020: $380,279Expenses 2020: $428,259Net Income 2020: -$47,9802020Revenue 2021: $667,443Expenses 2021: $459,836Net Income 2021: $207,6072021Revenue 2022: $838,297Expenses 2022: $686,698Net Income 2022: $151,5992022Revenue 2023: $1,348,430Expenses 2023: $814,410Net Income 2023: $534,0202023Revenue 2024: $2,237,457Expenses 2024: $1,194,078Net Income 2024: $1,043,3792024

Highlighted filing

2023

Revenue$1,348,430
Expenses$814,410
Net Income$534,020
Open 2023 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2023 to Dec 31, 2023
Signed
Nov 1, 2024
Return Version
2023v5.1
Gross Receipts
$1,348,430
Mission and Program Overview

Mission

Sentient Media is a nonprofit journalism organization that seeks to create transparency around the role of animals in our daily lives from food to companionship to laboratory test subjects.We specialize in reporting training programs for emerging writers partnerships with multiple news outlets and strategic digital marketing.We bring factled information about farmed animals lives to the first page of Google.Everything that we do is designed to encourage people to question the corruption within industrial animal agriculture.

Sentient media ("sentient") (sentientmedia.org) is a nonprofit, nonpartisan news organization that publishes stories and solutions to explain factory farms and their effect on climate, animals, public health, politics and more. Founded in 2018, sentient's content is fact-checked and science-driven, with reporting that serves readers who areinterested in the impacts of what they eat on animals, climate, water, conditions for workers and so much more.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$433,825$981,140▲ $547,315
Accounts Receivable$6,500--
Prepaid Expenses and Deferred Charges-$858-
Total Assets$440,325$981,998▲ $541,673
Liabilities
Unsecured Notes Loans Payable$14,998--
Accounts Payable and Accrued Expenses-$7,653-
Total Liabilities$14,998$7,653▼ $7,345
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$425,327$954,755▲ $529,428
Net Assets With Donor Restrictions-$19,590-
Total Net Assets Fund Balance$425,327$974,345▲ $549,018
Total Liabilities and Net Assets / Fund Balance$440,325$981,998▲ $541,673
Compensation and Service Providers
Top Officer Pay62nd percentile

Employees

NameTitleFull / Part TimeBaseTotal
Ana BradleyExecutive DirectorFT$89,332$89,332

Board Members and Trustees

NameTitle
Mikko JarvenpaaPresident & Treasurer
David Coman-hidyBoard Member
Deborah BrewsterBoard Member
Cailen LabargeSecretary
Revenue and Support

Revenue Composition

Contributions and Grants
$1,194,532
Program Service Revenue
$153,898
Investment Income
$0
Other Revenue
$0
All Other Contributions
$1,194,532
Change in Net Assets
$534,020
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$412,339
Salaries, Compensation, and Employee Benefits$402,071
Total Fundraising Expense$4,184
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$279,059$10,764-$289,823
Current Officers, Directors, Trustees, and Key Employees$59,332$30,000-$89,332
Travel$18,416$23,977-$42,393
Payroll Taxes$21,349$823-$22,172
Insurance-$9,801-$9,801
Office Expenses$2,019$6,926-$8,945
Advertising$3,972-$3,788$7,760
Fees for Services Accounting-$5,805-$5,805
Information Technology$2,240$2,197-$4,437
All Other Expenses-$3,792$134$3,926
Other Expenses$275$2,468$262$2,468
Other Employee Benefits$716$28-$744
Fees for Services Legal-$385-$385
Total Functional Expenses$696,343$113,883$4,184$814,410
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Form 990 is reviewed and approved by the board and executive director prior to filing.”

Form 990, Part VI, Section C, Line 19

“The organization does not make its documents available to the public.”

Filing and Contact Details

Filer

Filer Name
Sentient Media
EIN
83-0804345
Phone
4153162176
Address
2984 B FOLSOM STREET, SAN FRANCISCO, CA 94110

Signing Officer

Name
Mikko Jarvenpaa
Title
President & Treasurer
Phone
4153162176
Signed
2024-11-01
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Mikko Jarvenpaa
Formed
2018
Legal Domicile
CA
Voting Board Members
4
Independent Board Members
4
Employees
5
Volunteers
10

Preparer

Firm
Uhy Advisors Northeast Inc
Address
45 FIVE MILE WOODS ROAD SUITE 1, CATSKILL, NY 12414
Preparer
Bradley Cummings
Phone
5189434502
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ActivityOrMissionDesc0SENTIENT MEDIA ("SENTIENT") (SENTIENTMEDIA.ORG) IS A NONPROFIT, NONPARTISAN NEWS ORGANIZATION THAT PUBLISHES STORIES AND SOLUTIONS TO EXPLAIN FACTORY FARMS AND THEIR EFFECT ON CLIMATE, ANIMALS, PUBLIC HEALTH, POLITICS AND MORE. FOUNDED IN 2018, SENTIENT'S CONTENT IS FACT-CHECKED AND SCIENCE-DRIVEN, WITH REPORTING THAT SERVES READERS WHO AREINTERESTED IN THE IMPACTS OF WHAT THEY EAT ON ANIMALS, CLIMATE, WATER, CONDITIONS FOR WORKERS AND SO MUCH MORE.
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IRS990/MissionDesc0SENTIENT MEDIA ("SENTIENT") (SENTIENTMEDIA.ORG) IS A NONPROFIT, NONPARTISAN NEWS ORGANIZATION THAT PUBLISHES STORIES AND SOLUTIONS TO EXPLAIN FACTORY FARMS AND THEIR EFFECT ON CLIMATE, ANIMALS, PUBLIC HEALTH, POLITICS AND MORE. FOUNDED IN 2018, SENTIENT'S CONTENT IS FACT-CHECKED AND SCIENCE-DRIVEN, WITH REPORTING THAT SERVES READERS WHO AREINTERESTED IN THE IMPACTS OF WHAT THEY EAT ON ANIMALS, CLIMATE, WATER, CONDITIONS FOR WORKERS AND SO MUCH MORE.
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0FORM 990 IS REVIEWED AND APPROVED BY THE BOARD AND EXECUTIVE DIRECTOR PRIOR TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE ORGANIZATION DOES NOT MAKE ITS DOCUMENTS AVAILABLE TO THE PUBLIC.
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ReturnHeader/ReturnTs02024-11-01T15:53:30-05:00
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ReturnHeader/TaxPeriodEndDt02023-12-31
ReturnHeader/TaxYr02023

Document Assets

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Filings

Displayed year

2023 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$981,998
Liabilities
$7,653
Net assets
$974,345
Revenue
$1,348,430
Expenses
$814,410
Net income
$534,020
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$2.26$0.04$2.21$2.24$1.19$1.04
2023Detailed filing. Detailed filing data is available for this year.$0.98$0.01$0.97$1.35$0.81$0.53
2022Detailed filing. Detailed filing data is available for this year.$0.44$0.01$0.43$0.84$0.69$0.15
2021Detailed filing. Detailed filing data is available for this year.$0.29$0.01$0.27$0.67$0.46$0.21
2020Detailed filing. Detailed filing data is available for this year.$0.07$0.00$0.07$0.38$0.43$0.05
2019Detailed filing. Detailed filing data is available for this year.$0.11$0.00$0.11$0.35$0.21$0.14