Civic Intelligence

Sentient Media

990 • Fiscal year 2020 • EIN 83-0804345

Jan 01, 2020 to Dec 31, 2020 • Filed on Jul 07, 2021

Organization ProfileSENTIENTMEDIA.ORG
2984 B Folsom StreetSan Francisco, CA 94110

(415) 316-2176

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

68th percentile

0.05x

Higher debt load relative to assets than 68% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Liabilities / Revenue

59th percentile

0.01x

Higher debt load relative to revenue than 59% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Net Margin

26th percentile

-13%

Higher net margin than 26% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Top Officer Pay

Score unavailable

No value available

This filing does not contain officer compensation rows.

Source year 2020

Asset Growth

11th percentile

-39%

Faster asset growth than 11% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Annualized from 2019 to 2020

Revenue Growth

72nd percentile

7.8%

Faster revenue growth than 72% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets68th percentile

Assets

Down

$69,448

Down $44,653 (-39%) from 2019

Net Assets

Down

$66,121

Down $47,980 (-42%) from 2019

Liabilities

Up

$3,327

Up $3,327 from 2019

Revenue And Expenses
Liabilities / Revenue59th percentileNet Margin26th percentile

Revenue

Up

$380,279

Up $27,541 (+7.8%) from 2019

Expenses

Up

$428,259

Up $214,748 (+101%) from 2019

Net Income

Down

-$47,980

Down $187,207 (-134%) from 2019

Historical Trend

Balance Sheet Trend

Asset Growth11th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0M$2.0M$1.0M$0Assets 2019: $114,101Liabilities 2019: $0Net Assets 2019: $114,1012019Assets 2020: $69,448Liabilities 2020: $3,327Net Assets 2020: $66,1212020Assets 2021: $288,726Liabilities 2021: $14,998Net Assets 2021: $273,7282021Assets 2022: $440,325Liabilities 2022: $14,998Net Assets 2022: $425,3272022Assets 2023: $981,998Liabilities 2023: $7,653Net Assets 2023: $974,3452023Assets 2024: $2,258,424Liabilities 2024: $43,549Net Assets 2024: $2,214,8752024

Highlighted filing

2020

Assets$69,448
Liabilities$3,327
Net Assets$66,121
Open 2020 Filing

Operations Trend

Revenue Growth72nd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2019: $352,738Expenses 2019: $213,511Net Income 2019: $139,2272019Revenue 2020: $380,279Expenses 2020: $428,259Net Income 2020: -$47,9802020Revenue 2021: $667,443Expenses 2021: $459,836Net Income 2021: $207,6072021Revenue 2022: $838,297Expenses 2022: $686,698Net Income 2022: $151,5992022Revenue 2023: $1,348,430Expenses 2023: $814,410Net Income 2023: $534,0202023Revenue 2024: $2,237,457Expenses 2024: $1,194,078Net Income 2024: $1,043,3792024

Highlighted filing

2020

Revenue$380,279
Expenses$428,259
Net Income-$47,980
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
Jul 7, 2021
Return Version
2020v4.0
Gross Receipts
$380,279
Mission and Program Overview

Mission

Sentient Media is a nonprofit journalism organization that seeks to create transparency around the role of animals in our daily lives from food to companionship to laboratory test subjects.We specialize in reporting training programs for emerging writers partnerships with multiple news outlets and strategic digital marketing.We bring factled information about farmed animals lives to the first page of Google.Everything that we do is designed to encourage people to question the corruption within industrial animal agriculture.

Sentient Media is a nonprofit journalism organization that seeks to create transparency around the role of animals in our daily lives-from food to companionship to laboratory test subjects. We specialize in reporting training programs for emerging writers partnerships with multiple news outlets and strategic digital marketing. We bring fact-led information about farmed animals' lives to the first page of Google. Everything that we do is designed to encourage people to question the corruption within industrial animal agriculture.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$114,101$60,948▼ $53,153
Accounts Receivable$0$8,500▲ $8,500
Savings and Temporary Cash Investments$0$0→ $0
Other Notes and Loans Receivable, Net$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Investments in Publicly Traded Securities$0$0→ $0
Land, Buildings, and Equipment, Net$0$0→ $0
Intangible Assets$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Prepaid Expenses and Deferred Charges$0$0→ $0
Total Assets$114,101$69,448▼ $44,653
Other Assets Total$0$0→ $0
Liabilities
Unsecured Notes Loans Payable$0$3,327▲ $3,327
Accounts Payable and Accrued Expenses$0$0→ $0
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Other Liabilities$0$0→ $0
Deferred Revenue$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$0$3,327▲ $3,327
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$114,101$66,121▼ $47,980
Net Assets With Donor Restrictions$0$0→ $0
Total Net Assets Fund Balance$114,101$66,121▼ $47,980
Total Liabilities and Net Assets / Fund Balance$114,101$69,448▼ $44,653
Compensation and Service Providers
Top Officer PayScore unavailable

Board Members and Trustees

NameTitle
Cailen LaBargeBoard Member
David Coman-HidyBoard Member
Mikko JarvenpaaBoard Member
Ana BradleyExecutive Director
Revenue and Support

Revenue Composition

Contributions and Grants
$276,579
Program Service Revenue
$103,700
Investment Income
$0
Other Revenue
$0
All Other Contributions
$276,579
Change in Net Assets
$-47,980
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$368,114
Salaries, Compensation, and Employee Benefits$60,145
Total Fundraising Expense$506
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$254,980$1,456$293$256,729
Fees for Services Management$0$76,911$0$76,911
Other Salaries and Wages$60,145$0$0$60,145
Advertising$2,000$13,212$213$15,425
Office Expenses$143$8,264$0$8,407
Insurance$0$6,110$0$6,110
Fees for Services Accounting$0$2,300$0$2,300
Other Expenses$0$200$0$200
Total Functional Expenses$319,258$108,495$506$428,259
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$0
Fundraising Gross Income$0
Gaming Direct Expenses$0
Gaming Gross Income$0
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Part VI, Section B, Line 11B

“Board and Executive Director review the 990.”

Part VI, Section C, Line 19

“No documents available to the public”

Filing and Contact Details

Filer

Filer Name
Sentient Media
EIN
83-0804345
In Care Of
% Mikko Jarvenpaa
Address
2984 B FOLSOM STREET, SAN FRANCISCO, CA 94110

Signing Officer

Name
Mikko Jarvenpaa
Title
Board Member
Signed
2021-07-07
Discuss with paid preparer
No

Organization Details

Principal Officer
Mikko Jarvenpaa
Formed
2018
Legal Domicile
CA
Voting Board Members
3
Independent Board Members
3
Employees
2
Volunteers
10
Supplemental Narrative

Additional Explanations

Part III, line 2

“Animal Matters Series and the Fellowships program were both new in 2019.”

Part IX, line 11G

“| Description:, Amount:| Various contractors providing program services, $256729|”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/OtherExpensesGrp/ProgramServicesAmt10
IRS990/OtherExpensesGrp/TotalAmt02032
IRS990/OtherExpensesGrp/TotalAmt1200
IRS990/OtherLiabilitiesGrp/BOYAmt00
IRS990/OtherLiabilitiesGrp/EOYAmt00
IRS990/OtherRevenueTotalAmt00
IRS990/OtherSalariesAndWagesGrp/FundraisingAmt00
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt00
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt060145
IRS990/OtherSalariesAndWagesGrp/TotalAmt060145
IRS990/OthNotesLoansReceivableNetGrp/BOYAmt00
IRS990/OthNotesLoansReceivableNetGrp/EOYAmt00
IRS990/PartialLiquidationInd0false
IRS990/PaymentsToAffiliatesGrp/FundraisingAmt00
IRS990/PaymentsToAffiliatesGrp/ManagementAndGeneralAmt00
IRS990/PaymentsToAffiliatesGrp/ProgramServicesAmt00
IRS990/PaymentsToAffiliatesGrp/TotalAmt00
IRS990/PayrollTaxesGrp/FundraisingAmt00
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt00
IRS990/PayrollTaxesGrp/ProgramServicesAmt00
IRS990/PayrollTaxesGrp/TotalAmt00
IRS990/PensionPlanContributionsGrp/FundraisingAmt00
IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt00
IRS990/PensionPlanContributionsGrp/ProgramServicesAmt00
IRS990/PensionPlanContributionsGrp/TotalAmt00
IRS990/PledgesAndGrantsReceivableGrp/BOYAmt00
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt00
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt00
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt00
IRS990/PrincipalOfficerNm0Mikko Jarvenpaa
IRS990/PriorPeriodAdjustmentsAmt00
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/BusinessCd0519130
IRS990/ProgramServiceRevenueGrp/Desc0Digital Services
IRS990/ProgramServiceRevenueGrp/ExclusionAmt00
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0103700
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0103700
IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/ProgSrvcAccomActy2Grp/Desc0Proprietary Reporting - Reporting news and publishing editorial and opinion articles from freelancers staff and volunteers.
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt0101973
IRS990/ProgSrvcAccomActy2Grp/GrantAmt00
IRS990/ProgSrvcAccomActy2Grp/RevenueAmt00
IRS990/ProgSrvcAccomActy3Grp/Desc0Project First Page helps cause-aligned organizations with their digital strategies.
IRS990/ProgSrvcAccomActy3Grp/ExpenseAmt097979
IRS990/ProgSrvcAccomActy3Grp/GrantAmt00
IRS990/ProgSrvcAccomActy3Grp/RevenueAmt00
IRS990/ProgSrvcAccomActyOtherGrp/Desc0Animal Matters Series is a web talk show about animal rights animal welfare and media.
IRS990/ProgSrvcAccomActyOtherGrp/ExpenseAmt011719
IRS990/ProgSrvcAccomActyOtherGrp/GrantAmt00
IRS990/ProgSrvcAccomActyOtherGrp/RevenueAmt00
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt0352738
IRS990/PYExcessBenefitTransInd0false
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt00
IRS990/PymtTravelEntrtnmntPubOfclGrp/FundraisingAmt00
IRS990/PymtTravelEntrtnmntPubOfclGrp/ManagementAndGeneralAmt00
IRS990/PymtTravelEntrtnmntPubOfclGrp/ProgramServicesAmt00
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt0198009
IRS990/PYOtherRevenueAmt00
IRS990/PYProgramServiceRevenueAmt00
IRS990/PYRevenuesLessExpensesAmt0139227
IRS990/PYSalariesCompEmpBnftPaidAmt015502
IRS990/PYTotalExpensesAmt0213511
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt0352738
IRS990/RcvblFromDisqualifiedPrsnGrp/BOYAmt00
IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt00
IRS990/ReceivablesFromOfficersEtcGrp/BOYAmt00
IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt00
IRS990/ReconcilationRevenueExpnssAmt0-47980
IRS990/RegularMonitoringEnfrcInd0false
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/RelatedOrganizationsAmt00
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0false
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/ReservesMaintainedAmt00
IRS990/RevenueAmt00
IRS990/RoyaltiesGrp/FundraisingAmt00
IRS990/RoyaltiesGrp/ManagementAndGeneralAmt00
IRS990/RoyaltiesGrp/ProgramServicesAmt00
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/RoyaltiesRevenueGrp/ExclusionAmt00
IRS990/RoyaltiesRevenueGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/RoyaltiesRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt00
IRS990/SavingsAndTempCashInvstGrp/EOYAmt00
IRS990ScheduleA/First5Years509Ind0X
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt0276579
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt0352738
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus2YearsAmt00
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus3YearsAmt00
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus4YearsAmt00
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt0629317
IRS990ScheduleA/PubliclySupportedOrg509a2Ind0X
IRS990ScheduleA/PublicSupportTotal509Amt0629317
IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt0276579
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt0352738
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus2YearsAmt00
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus3YearsAmt00
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus4YearsAmt00
IRS990ScheduleA/Total509Grp/TotalAmt0629317
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt0276579
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt0352738
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus2YearsAmt00
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus3YearsAmt00
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus4YearsAmt00
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt0629317

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Filings

Displayed year

2020 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$69,448
Liabilities
$3,327
Net assets
$66,121
Revenue
$380,279
Expenses
$428,259
Net income
-$47,980
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$2.26$0.04$2.21$2.24$1.19$1.04
2023Detailed filing. Detailed filing data is available for this year.$0.98$0.01$0.97$1.35$0.81$0.53
2022Detailed filing. Detailed filing data is available for this year.$0.44$0.01$0.43$0.84$0.69$0.15
2021Detailed filing. Detailed filing data is available for this year.$0.29$0.01$0.27$0.67$0.46$0.21
2020Detailed filing. Detailed filing data is available for this year.$0.07$0.00$0.07$0.38$0.43$0.05
2019Detailed filing. Detailed filing data is available for this year.$0.11$0.00$0.11$0.35$0.21$0.14