Civic Intelligence

Sentient Media

EIN 83-0804345 • 501(c)3 • San Francisco, CA

Profile

Sentient media ("sentient") (sentientmedia.org) is a nonprofit, nonpartisan news organization that publishes stories and solutions to explain factory farms and their effect on climate, animals, public health, politics and more. Founded in 2018, sentient's content is fact-checked and science-driven, with reporting that serves readers who areinterested in the impacts of what they eat on animals, climate, water, conditions for workers and so much more.

2261 Market Street 86748San Francisco, CA 94114

sentientmedia.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

37th percentile

0.02x

Higher debt load relative to assets than 37% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

33rd percentile

0.02x

Higher debt load relative to revenue than 33% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Net Margin

88th percentile

47%

Higher net margin than 88% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

96th percentile

130%

Faster asset growth than 96% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

88th percentile

66%

Faster revenue growth than 88% of similar nonprofits.

501(c)3 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets37th percentile

Assets

Up

$2,258,424

Up $1,276,426 (+130%) from 2023

Liabilities

Up

$43,549

Up $35,896 (+469%) from 2023

Net Assets

Up

$2,214,875

Up $1,240,530 (+127%) from 2023

Operations
Liabilities / Revenue33rd percentileNet Margin88th percentile

Revenue

Up

$2,237,457

Up $889,027 (+66%) from 2023

Expenses

Up

$1,194,078

Up $379,668 (+47%) from 2023

Net Income

Up

$1,043,379

Up $509,359 (+95%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth96th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$3.0M$2.0M$1.0M$0Assets 2019: $114,101Liabilities 2019: $0Net Assets 2019: $114,1012019Assets 2020: $69,448Liabilities 2020: $3,327Net Assets 2020: $66,1212020Assets 2021: $288,726Liabilities 2021: $14,998Net Assets 2021: $273,7282021Assets 2022: $440,325Liabilities 2022: $14,998Net Assets 2022: $425,3272022Assets 2023: $981,998Liabilities 2023: $7,653Net Assets 2023: $974,3452023Assets 2024: $2,258,424Liabilities 2024: $43,549Net Assets 2024: $2,214,8752024

Highlighted filing

2024

Assets$2,258,424
Liabilities$43,549
Net Assets$2,214,875
Open 2024 Filing

Operations Trend

Revenue Growth88th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2019: $352,738Expenses 2019: $213,511Net Income 2019: $139,2272019Revenue 2020: $380,279Expenses 2020: $428,259Net Income 2020: -$47,9802020Revenue 2021: $667,443Expenses 2021: $459,836Net Income 2021: $207,6072021Revenue 2022: $838,297Expenses 2022: $686,698Net Income 2022: $151,5992022Revenue 2023: $1,348,430Expenses 2023: $814,410Net Income 2023: $534,0202023Revenue 2024: $2,237,457Expenses 2024: $1,194,078Net Income 2024: $1,043,3792024

Highlighted filing

2024

Revenue$2,237,457
Expenses$1,194,078
Net Income$1,043,379
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$2,258,424
Liabilities
$43,549
Net assets
$2,214,875
Revenue
$2,237,457
Expenses
$1,194,078
Net income
$1,043,379
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$2.26$0.04$2.21$2.24$1.19$1.04
2023Detailed filing. Detailed filing data is available for this year.$0.98$0.01$0.97$1.35$0.81$0.53
2022Detailed filing. Detailed filing data is available for this year.$0.44$0.01$0.43$0.84$0.69$0.15
2021Detailed filing. Detailed filing data is available for this year.$0.29$0.01$0.27$0.67$0.46$0.21
2020Detailed filing. Detailed filing data is available for this year.$0.07$0.00$0.07$0.38$0.43$0.05
2019Detailed filing. Detailed filing data is available for this year.$0.11$0.00$0.11$0.35$0.21$0.14
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Oct 9, 2025
Return Version
2024v5.2
Gross Receipts
$2,237,457
Mission and Program Overview

Mission

Sentient Media is a nonprofit journalism organization that seeks to create transparency around the role of animals in our daily lives from food to companionship to laboratory test subjects.We specialize in reporting training programs for emerging writers partnerships with multiple news outlets and strategic digital marketing.We bring factled information about farmed animals lives to the first page of Google.Everything that we do is designed to encourage people to question the corruption within industrial animal agriculture.

Sentient media ("sentient") (sentientmedia.org) is an independent and nonpartisan, nonprofit news organization dedicated to illuminating the impacts of factory farming on climate, animals, public health and more. Through fact-checked, science-based journalism, we uncover injustices, highlight solutions, and inform communities, lawmakers, newsrooms and content creators.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$981,140$1,727,808▲ $746,668
Accounts Receivable-$530,376-
Prepaid Expenses and Deferred Charges$858$240▼ $618
Total Assets$981,998$2,258,424▲ $1,276,426
Liabilities
Accounts Payable and Accrued Expenses$7,653$43,549▲ $35,896
Total Liabilities$7,653$43,549▲ $35,896
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$954,755$1,949,875▲ $995,120
Net Assets With Donor Restrictions$19,590$265,000▲ $245,410
Total Net Assets Fund Balance$974,345$2,214,875▲ $1,240,530
Total Liabilities and Net Assets / Fund Balance$981,998$2,258,424▲ $1,276,426
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseTotal
Anna BradleyExecutive DirectorFT$100,000$100,000

Board Members and Trustees

NameTitle
Mikko JarvenpaaPresident & Treasurer
David Coman-hidyBoard Member
Deborah BrewsterBoard Member
Cailen LabargeSecretary
Revenue and Support

Revenue Composition

Contributions and Grants
$2,186,917
Program Service Revenue
$50,540
Investment Income
$0
Other Revenue
$0
All Other Contributions
$2,186,917
Change in Net Assets
$1,043,379
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$684,604
Other Expenses$509,474
Total Fundraising Expense$46,284
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$492,509$16,407$10,255$519,171
Current Officers, Directors, Trustees, and Key Employees$75,000$25,000-$100,000
Travel$10,557$25,076$24,052$59,685
Fees for Services Accounting$2,484$52,637-$55,121
Payroll Taxes$46,094$2,859$865$49,818
Office Expenses$5,524$8,468$3,525$17,517
Other Employee Benefits$12,444$2,691$480$15,615
Advertising$9,723-$4,460$14,183
Insurance-$10,525-$10,525
All Other Expenses$978$984$100$2,062
Other Expenses$383$20$1,325$1,728
Total Functional Expenses$939,879$207,915$46,284$1,194,078
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Form 990 is reviewed and approved by the board and executive director prior to filing.”

Form 990, Part VI, Section C, Line 19

“The organization does not make its documents available to the public.”

Filing and Contact Details

Filer

Filer Name
Sentient Media
EIN
83-0804345
Phone
7072348051
Address
2261 MARKET STREET 86748, SAN FRANCISCO, CA 94114

Signing Officer

Name
Mikko Jarvenpaa
Title
President & Treasurer
Phone
7072348051
Signed
2025-10-09
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Mikko Jarvenpaa
Formed
2018
Legal Domicile
CA
Voting Board Members
4
Independent Board Members
4
Employees
8
Volunteers
10

Preparer

Firm
Uhy Advisors Northeast Inc
Address
45 FIVE MILE WOODS ROAD SUITE 1, CATSKILL, NY 12414
Preparer
Bradley Cummings
Phone
5189434502
Supplemental Narrative

Additional Explanations

Part XII Line 2 C

“The process has not changed from the prior year”

Financial Statement Notes

PART X, LINE 2:

“The organization is an exempt organization as defined in section 501(c)(3) of the internal revenue code. The organization has evaluated any uncertain tax positions and related income tax contingencies and determined uncertain positions, if any, are not material to the financial statements. Penalties and interest assessed by income taxing authorities are included in operating expenses if incurred. None of the organization's returns are currently under examination.”

Raw XML Appendix369 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ActivityOrMissionDesc0SENTIENT MEDIA ("SENTIENT") (SENTIENTMEDIA.ORG) IS AN INDEPENDENT AND NONPARTISAN, NONPROFIT NEWS ORGANIZATION DEDICATED TO ILLUMINATING THE IMPACTS OF FACTORY FARMING ON CLIMATE, ANIMALS, PUBLIC HEALTH AND MORE. THROUGH FACT-CHECKED, SCIENCE-BASED JOURNALISM, WE UNCOVER INJUSTICES, HIGHLIGHT SOLUTIONS, AND INFORM COMMUNITIES, LAWMAKERS, NEWSROOMS AND CONTENT CREATORS.
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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION IS AN EXEMPT ORGANIZATION AS DEFINED IN SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE. THE ORGANIZATION HAS EVALUATED ANY UNCERTAIN TAX POSITIONS AND RELATED INCOME TAX CONTINGENCIES AND DETERMINED UNCERTAIN POSITIONS, IF ANY, ARE NOT MATERIAL TO THE FINANCIAL STATEMENTS. PENALTIES AND INTEREST ASSESSED BY INCOME TAXING AUTHORITIES ARE INCLUDED IN OPERATING EXPENSES IF INCURRED. NONE OF THE ORGANIZATION'S RETURNS ARE CURRENTLY UNDER EXAMINATION.
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IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0FORM 990 IS REVIEWED AND APPROVED BY THE BOARD AND EXECUTIVE DIRECTOR PRIOR TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE ORGANIZATION DOES NOT MAKE ITS DOCUMENTS AVAILABLE TO THE PUBLIC.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2PART XII LINE 2 C
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ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0MIKKO JARVENPAA
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT & TREASURER
ReturnHeader/BusinessOfficerGrp/PhoneNum07072348051
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-10-09
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0SENTIENT MEDIA
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ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0UHY ADVISORS NORTHEAST INC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt045 FIVE MILE WOODS ROAD SUITE 1
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0CATSKILL
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0NY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd012414
ReturnHeader/PreparerPersonGrp/PhoneNum05189434502
ReturnHeader/PreparerPersonGrp/PreparationDt02025-10-09
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0BRADLEY CUMMINGS
ReturnHeader/ReturnTs02025-10-09T14:12:31-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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