Civic Intelligence

Sentient Media

990 • Fiscal year 2021 • EIN 83-0804345

Jan 01, 2021 to Dec 31, 2021 • Filed on Oct 31, 2022

Organization ProfileSENTIENTMEDIA.ORG
2984 B Folsom StreetSan Francisco, CA 94110

(415) 316-2176

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

58th percentile

0.05x

Higher debt load relative to assets than 58% of similar nonprofits.

2021 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2021

Liabilities / Revenue

48th percentile

0.02x

Higher debt load relative to revenue than 48% of similar nonprofits.

2021 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2021

Net Margin

74th percentile

31%

Higher net margin than 74% of similar nonprofits.

2021 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2021

Top Officer Pay

52nd percentile

$0

Higher top officer pay than 52% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2021 filings • 501(c)3 • $500k-$1M nonprofits • Source year 2021

Asset Growth

97th percentile

316%

Faster asset growth than 97% of similar nonprofits.

2021 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2020 to 2021

Revenue Growth

82nd percentile

76%

Faster revenue growth than 82% of similar nonprofits.

2021 filings • 501(c)3 • $500k-$1M nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets58th percentile

Assets

Up

$288,726

Up $219,278 (+316%) from 2020

Net Assets

Up

$273,728

Up $207,607 (+314%) from 2020

Liabilities

Up

$14,998

Up $11,671 (+351%) from 2020

Revenue And Expenses
Liabilities / Revenue48th percentileNet Margin74th percentile

Revenue

Up

$667,443

Up $287,164 (+76%) from 2020

Expenses

Up

$459,836

Up $31,577 (+7.4%) from 2020

Net Income

Up

$207,607

Up $255,587 (+533%) from 2020

Historical Trend

Balance Sheet Trend

Asset Growth97th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0M$2.0M$1.0M$0Assets 2019: $114,101Liabilities 2019: $0Net Assets 2019: $114,1012019Assets 2020: $69,448Liabilities 2020: $3,327Net Assets 2020: $66,1212020Assets 2021: $288,726Liabilities 2021: $14,998Net Assets 2021: $273,7282021Assets 2022: $440,325Liabilities 2022: $14,998Net Assets 2022: $425,3272022Assets 2023: $981,998Liabilities 2023: $7,653Net Assets 2023: $974,3452023Assets 2024: $2,258,424Liabilities 2024: $43,549Net Assets 2024: $2,214,8752024

Highlighted filing

2021

Assets$288,726
Liabilities$14,998
Net Assets$273,728
Open 2021 Filing

Operations Trend

Revenue Growth82nd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2019: $352,738Expenses 2019: $213,511Net Income 2019: $139,2272019Revenue 2020: $380,279Expenses 2020: $428,259Net Income 2020: -$47,9802020Revenue 2021: $667,443Expenses 2021: $459,836Net Income 2021: $207,6072021Revenue 2022: $838,297Expenses 2022: $686,698Net Income 2022: $151,5992022Revenue 2023: $1,348,430Expenses 2023: $814,410Net Income 2023: $534,0202023Revenue 2024: $2,237,457Expenses 2024: $1,194,078Net Income 2024: $1,043,3792024

Highlighted filing

2021

Revenue$667,443
Expenses$459,836
Net Income$207,607
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
Oct 31, 2022
Return Version
2021v4.0
Gross Receipts
$667,443
Mission and Program Overview

Mission

Sentient Media is a nonprofit journalism organization that seeks to create transparency around the role of animals in our daily lives from food to companionship to laboratory test subjects.We specialize in reporting training programs for emerging writers partnerships with multiple news outlets and strategic digital marketing.We bring factled information about farmed animals lives to the first page of Google.Everything that we do is designed to encourage people to question the corruption within industrial animal agriculture.

Sentient Media is a nonprofit journalism organization that seeks to create transparency around the role of animals in our daily lives from food to companionship to laboratory test subjects. We specialize in reporting training programs for emerging writers partnerships with multiple news outlets and strategic digital marketing. We bring fact-led information about farmed animals lives to the first page of Google. Everything that we do is designed to encourage people to question the corruption within industrial animal agriculture.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$60,948$283,576▲ $222,628
Accounts Receivable$8,500$5,150▼ $3,350
Savings and Temporary Cash Investments$0$0→ $0
Other Notes and Loans Receivable, Net$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Investments in Publicly Traded Securities$0$0→ $0
Land, Buildings, and Equipment, Net$0$0→ $0
Intangible Assets$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Prepaid Expenses and Deferred Charges$0$0→ $0
Total Assets$69,448$288,726▲ $219,278
Other Assets Total$0$0→ $0
Liabilities
Unsecured Notes Loans Payable$3,327$14,998▲ $11,671
Accounts Payable and Accrued Expenses$0$0→ $0
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Other Liabilities$0$0→ $0
Deferred Revenue$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$3,327$14,998▲ $11,671
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$66,121$273,728▲ $207,607
Net Assets With Donor Restrictions$0$0→ $0
Total Net Assets Fund Balance$66,121$273,728▲ $207,607
Total Liabilities and Net Assets / Fund Balance$69,448$288,726▲ $219,278
Compensation and Service Providers
Top Officer Pay52nd percentile

Board Members and Trustees

NameTitle
Cailen LaBargeBoard Member
David Coman-HidyBoard Member
Mikko JarvenpaaBoard Member
Ana BradleyExecutive Director
Revenue and Support

Revenue Composition

Contributions and Grants
$510,630
Program Service Revenue
$156,813
Investment Income
$0
Other Revenue
$0
All Other Contributions
$510,630
Change in Net Assets
$207,607
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$408,353
Salaries, Compensation, and Employee Benefits$51,483
Total Fundraising Expense$7,943
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$298,352$0$0$298,352
Fees for Services Management$0$78,667$0$78,667
Other Salaries and Wages$51,483$0$0$51,483
Advertising$3,246$0$7,943$11,189
Insurance$0$7,239$0$7,239
Office Expenses$0$7,044$0$7,044
Fees for Services Accounting$0$4,200$0$4,200
Other Expenses$0$335$0$335
Total Functional Expenses$353,081$98,812$7,943$459,836
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$0
Fundraising Gross Income$0
Gaming Direct Expenses$0
Gaming Gross Income$0
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Part VI, Section B, Line 11B

“Board and Executive Director review the 990.”

Part VI, Section C, Line 19

“No documents available to the public”

Filing and Contact Details

Filer

Filer Name
Sentient Media
EIN
83-0804345
In Care Of
% Mikko Jarvenpaa
Address
2984 B FOLSOM STREET, SAN FRANCISCO, CA 94110

Signing Officer

Name
Mikko Jarvenpaa
Title
Board Member
Signed
2022-10-31
Discuss with paid preparer
No

Organization Details

Principal Officer
Mikko Jarvenpaa
Formed
2018
Legal Domicile
CA
Voting Board Members
3
Independent Board Members
3
Employees
1
Volunteers
10
Supplemental Narrative

Additional Explanations

Part III, line 2

“Sentient Digital Services was new in 2021.”

Part III, Line 4D

“| Description:, Expense Amount:, Grants Amount:, Revenue Amount:| Animal Matters Series is a web talk show about animal rights animal welfare and media., $0, $0, $0| Sentient Digital Services is the consultancy division of Sentient Media. We help our clients to maximize their visibility online. We specialize in digital marketing search engine optimization SEO strategy and operations copywriting and high-quality content creation., $0, $0, $42420|”

Part IX, line 11G

“| Description:, Amount:| Fees paid to consultants and contractors for services, $298352|”

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IRS990/OtherExpensesGrp/Desc2Miscellaneous Expenses
IRS990/OtherExpensesGrp/FundraisingAmt00
IRS990/OtherExpensesGrp/FundraisingAmt10
IRS990/OtherExpensesGrp/FundraisingAmt20
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt01200
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt1127
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt2335
IRS990/OtherExpensesGrp/ProgramServicesAmt00
IRS990/OtherExpensesGrp/ProgramServicesAmt10
IRS990/OtherExpensesGrp/ProgramServicesAmt20
IRS990/OtherExpensesGrp/TotalAmt01200
IRS990/OtherExpensesGrp/TotalAmt1127
IRS990/OtherExpensesGrp/TotalAmt2335
IRS990/OtherLiabilitiesGrp/BOYAmt00
IRS990/OtherLiabilitiesGrp/EOYAmt00
IRS990/OtherRevenueTotalAmt00
IRS990/OtherSalariesAndWagesGrp/FundraisingAmt00
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt00
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt051483
IRS990/OtherSalariesAndWagesGrp/TotalAmt051483
IRS990/OthNotesLoansReceivableNetGrp/BOYAmt00
IRS990/OthNotesLoansReceivableNetGrp/EOYAmt00
IRS990/PartialLiquidationInd0false
IRS990/PaymentsToAffiliatesGrp/FundraisingAmt00
IRS990/PaymentsToAffiliatesGrp/ManagementAndGeneralAmt00
IRS990/PaymentsToAffiliatesGrp/ProgramServicesAmt00
IRS990/PaymentsToAffiliatesGrp/TotalAmt00
IRS990/PayrollTaxesGrp/FundraisingAmt00
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt00
IRS990/PayrollTaxesGrp/ProgramServicesAmt00
IRS990/PayrollTaxesGrp/TotalAmt00
IRS990/PensionPlanContributionsGrp/FundraisingAmt00
IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt00
IRS990/PensionPlanContributionsGrp/ProgramServicesAmt00
IRS990/PensionPlanContributionsGrp/TotalAmt00
IRS990/PledgesAndGrantsReceivableGrp/BOYAmt00
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt00
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt00
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt00
IRS990/PrincipalOfficerNm0Mikko Jarvenpaa
IRS990/PriorPeriodAdjustmentsAmt00
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/BusinessCd0519130
IRS990/ProgramServiceRevenueGrp/BusinessCd1519130
IRS990/ProgramServiceRevenueGrp/BusinessCd2519130
IRS990/ProgramServiceRevenueGrp/BusinessCd3519130
IRS990/ProgramServiceRevenueGrp/Desc0Internet Publishing and Broadcasting and Web Search Portals
IRS990/ProgramServiceRevenueGrp/Desc1Internet Publishing and Broadcasting and Web Search Portals
IRS990/ProgramServiceRevenueGrp/Desc2Internet Publishing and Broadcasting and Web Search Portals
IRS990/ProgramServiceRevenueGrp/Desc3Internet Publishing and Broadcasting and Web Search Portals
IRS990/ProgramServiceRevenueGrp/ExclusionAmt00
IRS990/ProgramServiceRevenueGrp/ExclusionAmt10
IRS990/ProgramServiceRevenueGrp/ExclusionAmt20
IRS990/ProgramServiceRevenueGrp/ExclusionAmt30
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0100550
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt142420
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt212000
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt31843
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0100550
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt142420
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt212000
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt31843
IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt10
IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt20
IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt30
IRS990/ProgSrvcAccomActy2Grp/Desc0Proprietary Reporting - Reporting news and publishing editorial and opinion articles from freelancers staff and volunteers.
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt090717
IRS990/ProgSrvcAccomActy2Grp/GrantAmt00
IRS990/ProgSrvcAccomActy2Grp/RevenueAmt01843
IRS990/ProgSrvcAccomActy3Grp/Desc0Project First Page helps cause-aligned organizations with their digital strategies.
IRS990/ProgSrvcAccomActy3Grp/ExpenseAmt087076
IRS990/ProgSrvcAccomActy3Grp/GrantAmt00
IRS990/ProgSrvcAccomActy3Grp/RevenueAmt00
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt0276579
IRS990/PYExcessBenefitTransInd0false
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt00
IRS990/PymtTravelEntrtnmntPubOfclGrp/FundraisingAmt00
IRS990/PymtTravelEntrtnmntPubOfclGrp/ManagementAndGeneralAmt00
IRS990/PymtTravelEntrtnmntPubOfclGrp/ProgramServicesAmt00
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt0368114
IRS990/PYOtherRevenueAmt00
IRS990/PYProgramServiceRevenueAmt0103700
IRS990/PYRevenuesLessExpensesAmt0-47980
IRS990/PYSalariesCompEmpBnftPaidAmt060145
IRS990/PYTotalExpensesAmt0428259
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt0380279
IRS990/RcvblFromDisqualifiedPrsnGrp/BOYAmt00
IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt00
IRS990/ReceivablesFromOfficersEtcGrp/BOYAmt00
IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt00
IRS990/ReconcilationRevenueExpnssAmt0207607
IRS990/RegularMonitoringEnfrcInd0false
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/RelatedOrganizationsAmt00
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0false
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RevenueAmt012000
IRS990/RoyaltiesGrp/FundraisingAmt00
IRS990/RoyaltiesGrp/ManagementAndGeneralAmt00
IRS990/RoyaltiesGrp/ProgramServicesAmt00
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/RoyaltiesRevenueGrp/ExclusionAmt00
IRS990/RoyaltiesRevenueGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/RoyaltiesRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt00
IRS990/SavingsAndTempCashInvstGrp/EOYAmt00
IRS990ScheduleA/First5Years509Ind0X
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt0473900
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt0276579
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus2YearsAmt0352738
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus3YearsAmt00
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus4YearsAmt00
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt01103217
IRS990ScheduleA/PubliclySupportedOrg509a2Ind0X

Document Assets

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Filings

Displayed year

2021 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$288,726
Liabilities
$14,998
Net assets
$273,728
Revenue
$667,443
Expenses
$459,836
Net income
$207,607
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$2.26$0.04$2.21$2.24$1.19$1.04
2023Detailed filing. Detailed filing data is available for this year.$0.98$0.01$0.97$1.35$0.81$0.53
2022Detailed filing. Detailed filing data is available for this year.$0.44$0.01$0.43$0.84$0.69$0.15
2021Detailed filing. Detailed filing data is available for this year.$0.29$0.01$0.27$0.67$0.46$0.21
2020Detailed filing. Detailed filing data is available for this year.$0.07$0.00$0.07$0.38$0.43$0.05
2019Detailed filing. Detailed filing data is available for this year.$0.11$0.00$0.11$0.35$0.21$0.14