Civic Intelligence

Readaloud Org

990 • Fiscal year 2021 • EIN 80-0619907

Jul 01, 2020 to Jun 30, 2021 • Filed on May 19, 2022

Organization Profilereadaloud.org
9891 Montgomery Road 306Cincinnati, OH 45242

(513) 448-8140

Siviq Scores

Scores are not available for this record yet.

Balance Sheet

Assets

Up

$718,551

Up $250,167 (+53%) from 2020

Net Assets

Up

$718,551

Up $232,167 (+48%) from 2020

Liabilities

Flat

$0

Flat from 2020

Revenue And Expenses

Revenue

Up

$464,600

Up $242,215 (+109%) from 2020

Expenses

Down

$213,502

Down $4,065 (-1.9%) from 2020

Net Income

Up

$251,098

Up $246,280 (+5112%) from 2020

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.5M$1.0M$500K$0Assets 2012: $69,732Liabilities 2012: $4,313Net Assets 2012: $65,4192012Assets 2013: $123,234Liabilities 2013: $11,655Net Assets 2013: $111,5792013Assets 2014: $65,884Liabilities 2014: $6,921Net Assets 2014: $58,9632014Assets 2015: $1,411,255Liabilities 2015: $62,590Net Assets 2015: $1,348,6652015Assets 2016: $936,409Liabilities 2016: $3,874Net Assets 2016: $932,5352016Assets 2017: $425,476Liabilities 2017: $4,013Net Assets 2017: $421,4632017Assets 2018: $292,976Liabilities 2018: $0Net Assets 2018: $292,9762018Assets 2019: $463,965Liabilities 2019: $0Net Assets 2019: $463,9652019Assets 2020: $468,384Liabilities 2020: $0Net Assets 2020: $486,3842020Assets 2021: $718,551Liabilities 2021: $0Net Assets 2021: $718,5512021Assets 2022: $1,204,338Liabilities 2022: $0Net Assets 2022: $1,204,3382022Assets 2023: $976,693Liabilities 2023: $0Net Assets 2023: $976,6932023Assets 2024: $870,705Liabilities 2024: $0Net Assets 2024: $870,7052024Assets 2025: $622,682Liabilities 2025: $0Net Assets 2025: $622,6822025

Highlighted filing

2021

Assets$718,551
Liabilities$0
Net Assets$718,551
Open 2021 Filing

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$2.0M$1.0M$0-$1.0MExpenses 2012: $296,2492012Expenses 2013: $361,3722013Revenue 2014: $270,025Expenses 2014: $313,141Net Income 2014: -$43,1162014Revenue 2015: $1,610,626Expenses 2015: $320,924Net Income 2015: $1,289,7022015Revenue 2016: $20,171Expenses 2016: $436,387Net Income 2016: -$416,2162016Revenue 2017: $25,346Expenses 2017: $580,999Net Income 2017: -$555,6532017Revenue 2018: $281,439Expenses 2018: $403,884Net Income 2018: -$122,4452018Revenue 2019: $408,161Expenses 2019: $239,995Net Income 2019: $168,1662019Revenue 2020: $222,385Expenses 2020: $217,567Net Income 2020: $4,8182020Revenue 2021: $464,600Expenses 2021: $213,502Net Income 2021: $251,0982021Revenue 2022: $762,206Expenses 2022: $251,501Net Income 2022: $510,7052022Revenue 2023: $40,162Expenses 2023: $306,694Net Income 2023: -$266,5322023Revenue 2024: $153,201Expenses 2024: $296,918Net Income 2024: -$143,7172024Revenue 2025: $62,040Expenses 2025: $335,838Net Income 2025: -$273,7982025

Highlighted filing

2021

Revenue$464,600
Expenses$213,502
Net Income$251,098
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2020 to Jun 30, 2021
Signed
May 19, 2022
Return Version
2020v4.0
Gross Receipts
$490,989
Mission and Program Overview

Mission

Read Aloud 15 MINUTES' mission is to increase child readiness for school and educate parents by teaching them why reading aloud for at least 15 minutes every day, beginning at birth, matters.

Read Aloud 15 MINUTES is a national awareness campaign, with thousands of affiliate organizations across the country, whose goal is to get parents to read aloud with their children for at least 15 minutes every day beginning at birth.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$391,078$542,187▲ $151,109
Investments in Publicly Traded Securities$70,445$160,110▲ $89,665
Accounts Receivable$6,861$16,254▲ $9,393
Savings and Temporary Cash Investments-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$468,384$718,551▲ $250,167
Other Assets Total-$0-
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$468,384$718,551▲ $250,167
Total Net Assets Fund Balance$468,384$718,551▲ $250,167
Total Liabilities and Net Assets / Fund Balance$468,384$718,551▲ $250,167
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
Wendy TaylorAsst SecretaryPT$73,500$73,500

Board Members and Trustees

NameTitle
Candace KendlePresident
Jennifer Liu BryanSecretary
Revenue and Support

Revenue Composition

Contributions and Grants
$463,306
Program Service Revenue
$0
Investment Income
$1,294
Other Revenue
$0
All Other Contributions
$463,306
Change in Net Assets
$251,098
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$152,238
Other Expenses$61,264
Total Fundraising Expense$2,133
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$58,800$13,965$735$73,500
Payroll Taxes$35,234$8,369$440$44,043
Other Salaries and Wages$27,756$6,593$346$34,695
Advertising$5,818$1,382$73$7,273
Fees for Services Accounting$3,527$838$44$4,409
Fees for Services Other$2,030$482$25$2,537
Office Expenses$641$153$8$802
Occupancy$532$126$7$665
Other Expenses$224$53$3$280
Total Functional Expenses$170,801$40,568$2,133$213,502
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B: Form 990 Review Process

“Form 990 is reviewed by the board prior to filing.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“All governing documents, conflict of interest policy and finanical statements are available upon request.”

Filing and Contact Details

Filer

Filer Name
ReadAloudorg
EIN
80-0619907
Phone
5134488140
Address
9891 Montgomery Road 306, Cincinnati, OH 45242

Signing Officer

Name
Wendy Taylor
Title
Assistant Secretary
Signed
2022-05-19
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Candace Kendle
Formed
2010
Legal Domicile
Mi
Voting Board Members
3
Independent Board Members
2
Employees
2
Volunteers
12

Preparer

Firm
Coworth Financial Services LLC
Address
11155 Kenwood Rd Ste 6D, Cincinnati, OH 45242
Preparer
Kevin L Holmes
Phone
5136735469
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IRS990/Desc0The Read Aloud 15 MINUTES National Campaign continues to successfully focus on three pillars of actvity.1 - Read Aloud 15 MINUTES National Awareness Campaign. The awareness campaign has been the focus of ReadAloud.org since 2012. The Read Aloud 15 MINUTES National Campaign goal is for 250 million Americans to recognize the need to read aloud 15 minutes every day, beginnning at birth, ensuring that all American children are kindergarten-ready by age 5.Read Aloud 15 MINUTES specializes in the delivery of read aloud educational content directed at parents, grandparents, caregivers, educators, and health professionals. The materials provided are directed at improving the early brain development in children from birth to age 8.Read Aloud 15 MINUTES conducts three campaign pulses a year - March, Summer, and October. The campaign supplies educational content, such as marketing materials for social and traditional marketing channels, posters, bookmarks, and parent handouts digitally (see https://www.readaloud.org/downloads.html) to its local, regional and national partners. Partners are responsible for distribution to their constituents of parents, employees, customers, and clients. 2 - The Read Aloud 15 MINUTES National Campaign encourages parent and professional engagement and behavioral change through sponsorship of the Read Aloud 15 MINUTES 21-Day Challenge primarily during March Read Aloud Month. The 21-Day Challenge is the means by which ReadAloud.org translates the awareness of the importance of reading aloud into action. The goals are for 250,000 children and 5,000 organizations to participaite in the 21-Day Challenge. We held our first 21-Day Challenge Parent Night at the Boca Grande Preschool in November 2019. In March 2021, we had the launch of the new Read Aloud Lending Library at the Boca Grande Preschool's first Reading Fair.3 - ReadAloud.org participates in medical, behavioral and social research in support of better understanding the importance of reading aloud to children from birth to age 8. ReadAloud.org participates in the discussion, planning and funding of research that furthers the understanding of brain development as it relates to reading aloud. ReadAloud.org works with Dr. John S. Hutton, MS, MD, a pediatrician and clinical researcher in the Division of General and Community Peditrics and Reading and Literacy Discovery Center, Cincinnati Children's Hospital Medical Center in a longitudinal study demonstrating through MRI and subjective evaluation the impact of reading aloud on the brain.Business Model and Organizational StructureReadAloud.org and the Read Aloud 15 MINUTES National Campaign employ a unique business model intended to minimize infrastructure expense and maximize the exposure of the three pillars of the organization through the use of partnerships with business, government, and NGO's interested in early childhood development. By partnering with local, regional and national organizations, many of whom are focused on distribution of books, and parent and classroom education; as well as after-school programs that do not have expertise on staff for the development of extensive educational content. Read Aloud 15 MINUTES is able to provide this epertise and thus leverage resources of partners at the local, regional and national levels. All partners are encouraged to embrace co-marketing of the Read Aloud 15 MINUTES' materials, again leveraging the brands of both the Read Aloud 15 MINUTES National Campaign and its thousands of partners. Read Aloud 15 MINUTES continues to expand its reach with the Read from Birth public service announcements on TV in English and Spanish (https://www.youtube.com/watch?v=GmfVNtMGkh8F#action=share). A total of 493 million impressions have now been delivered across the US. Social media and paid advertising also played an important role in communicating our campaign messages and broadening our campaign reach.Summary of Metrics.Facebook Reach 1,329,000Facebook Likes 373,400Twi
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IRS990ScheduleA/UnrelatedBusinessNetIncm170Grp/TotalAmt00
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IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
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IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
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IRS990/ScheduleBRequiredInd0true
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IRS990/ScheduleORequiredInd0true
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1All governing documents, conflict of interest policy and finanical statements are available upon request.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Line 11b: Form 990 Review Process
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Line 19: Other Organization Documents Publicly Available
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IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
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IRS990/TotalAssetsEOYAmt0718551
IRS990/TotalAssetsGrp/BOYAmt0468384
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IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt040568
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0170801
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ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/FederatedAssuranceLevelCd0FAL1
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ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd02
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0Wendy Taylor
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Assistant Secretary
ReturnHeader/BusinessOfficerGrp/SignatureDt02022-05-19
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ReturnHeader/Filer/BusinessNameControlTxt0READ
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ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0COWORTH FINANCIAL SERVICES LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt011155 Kenwood Rd Ste 6D
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Cincinnati
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0OH
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd045242
ReturnHeader/PreparerPersonGrp/PhoneNum05136735469
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Kevin L Holmes
ReturnHeader/ReturnTs02022-05-19T09:41:25-07:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0Wendy
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0Taylor
ReturnHeader/TaxPeriodBeginDt02020-07-01
ReturnHeader/TaxPeriodEndDt02021-06-30
ReturnHeader/TaxYr02020

Document Assets

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Filings

Displayed year

2021 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$718,551
Liabilities
$0
Net assets
$718,551
Revenue
$464,600
Expenses
$213,502
Net income
$251,098
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$0.62$0.00$0.62$0.06$0.34$0.27
2024Detailed filing. Detailed filing data is available for this year.$0.87$0.00$0.87$0.15$0.30$0.14
2023Detailed filing. Detailed filing data is available for this year.$0.98$0.00$0.98$0.04$0.31$0.27
2022Detailed filing. Detailed filing data is available for this year.$1.20$0.00$1.20$0.76$0.25$0.51
2021Detailed filing. Detailed filing data is available for this year.$0.72$0.00$0.72$0.46$0.21$0.25
2020Summary only. Only limited summary data is available for this year.$0.47$0.00$0.49$0.22$0.22$0.00
2019Summary only. Only limited summary data is available for this year.$0.46$0.00$0.46$0.41$0.24$0.17
2018Detailed filing. Detailed filing data is available for this year.$0.29$0.00$0.29$0.28$0.40$0.12
2017Detailed filing. Detailed filing data is available for this year.$0.43$0.00$0.42$0.03$0.58$0.56
2016Detailed filing. Detailed filing data is available for this year.$0.94$0.00$0.93$0.02$0.44$0.42
2015Detailed filing. Detailed filing data is available for this year.$1.41$0.06$1.35$1.61$0.32$1.29
2014Detailed filing. Detailed filing data is available for this year.$0.07$0.01$0.06$0.27$0.31$0.04
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.12$0.01$0.11$0.36
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.07$0.00$0.07$0.30