Civic Intelligence

Austin Convention and Visitors Bureau

990 • Fiscal year 2013 • EIN 75-2648097

Oct 01, 2012 to Sep 30, 2013 • Filed on Jul 27, 2014

Organization ProfileWWW.AUSTINTEXAS.ORG

View Organization Page

301 Congress Avenue No 20078701
Siviq Scores

Scores are not available for this record yet.

Balance Sheet

Assets

Flat

$3,986,170

Flat from 2013

Net Assets

Flat

$3,071,961

Flat from 2013

Liabilities

Flat

$914,209

Flat from 2013

Revenue And Expenses

Revenue

-

No earlier filing loaded for comparison.

Expenses

Flat

$10,111,604

Flat from 2013

Net Income

-

No earlier filing loaded for comparison.

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$30M$20M$10M$0Assets 2010: $3,426,704Liabilities 2010: $1,389,892Net Assets 2010: $2,036,8122010Assets 2011: $3,171,311Liabilities 2011: $911,010Net Assets 2011: $2,260,3012011Assets 2012: $3,449,516Liabilities 2012: $873,366Net Assets 2012: $2,576,1502012Assets 2013: $3,986,170Liabilities 2013: $914,209Net Assets 2013: $3,071,9612013Assets 2013: $3,986,170Liabilities 2013: $914,209Net Assets 2013: $3,071,9612013Assets 2014: $6,156,379Liabilities 2014: $1,770,240Net Assets 2014: $4,386,1392014Assets 2015: $7,790,991Liabilities 2015: $2,054,413Net Assets 2015: $5,736,5782015Assets 2016: $10,132,308Liabilities 2016: $2,425,966Net Assets 2016: $7,706,3422016Assets 2017: $11,303,310Liabilities 2017: $3,072,135Net Assets 2017: $8,231,1752017Assets 2018: $10,507,296Liabilities 2018: $2,227,481Net Assets 2018: $8,279,8152018Assets 2019: $9,769,525Liabilities 2019: $2,003,334Net Assets 2019: $7,766,1912019Assets 2020: $10,029,186Liabilities 2020: $1,787,252Net Assets 2020: $8,241,9342020Assets 2021: $8,364,471Liabilities 2021: $1,427,592Net Assets 2021: $6,936,8792021Assets 2022: $7,922,458Liabilities 2022: $1,630,887Net Assets 2022: $6,291,5712022Assets 2023: $19,887,205Liabilities 2023: $11,907,310Net Assets 2023: $7,979,8952023Assets 2024: $23,121,324Liabilities 2024: $8,948,413Net Assets 2024: $14,172,9112024

Highlighted filing

2013

Assets$3,986,170
Liabilities$914,209
Net Assets$3,071,961
Open 2013 Filing

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$30M$20M$10M$0-$10MExpenses 2010: $7,022,9072010Expenses 2011: $7,746,4872011Expenses 2012: $8,612,4902012Expenses 2013: $10,111,6042013Revenue 2013: $10,569,449Expenses 2013: $10,111,604Net Income 2013: $457,8452013Revenue 2014: $11,907,019Expenses 2014: $10,628,670Net Income 2014: $1,278,3492014Revenue 2015: $13,678,049Expenses 2015: $12,374,576Net Income 2015: $1,303,4732015Revenue 2016: $15,968,021Expenses 2016: $14,049,504Net Income 2016: $1,918,5172016Revenue 2017: $17,037,094Expenses 2017: $16,545,961Net Income 2017: $491,1332017Revenue 2018: $16,819,425Expenses 2018: $16,709,779Net Income 2018: $109,6462018Revenue 2019: $14,422,102Expenses 2019: $14,948,935Net Income 2019: -$526,8332019Revenue 2020: $11,196,215Expenses 2020: $10,798,122Net Income 2020: $398,0932020Revenue 2021: $6,830,186Expenses 2021: $8,299,852Net Income 2021: -$1,469,6662021Revenue 2022: $9,661,935Expenses 2022: $10,314,901Net Income 2022: -$652,9662022Revenue 2023: $14,816,055Expenses 2023: $13,209,054Net Income 2023: $1,607,0012023Revenue 2024: $27,420,092Expenses 2024: $21,348,068Net Income 2024: $6,072,0242024

Highlighted filing

2013

Revenue-
Expenses$10,111,604
Net Income-
Open 2013 Filing
Jump To
Filing Snapshot
Filing Period
Oct 1, 2012 to Sep 30, 2013
Signed
Jul 27, 2014
Return Version
2012v2.1
Gross Receipts
$11,325,798
Mission and Program Overview

Mission

Promoting conventions, travel and tourism in and to the city of austin, and providing related services to convention attendees, travelers, and tourists.

Major Activities

Activity 2
Music marketing provided booking referrals for austin musicians for 230 events. The music office had 726 music inquiries, hosted/attended 9 media events and 110 media contacts. The music offices' key accomplishments include: released the first ever acvb music in film compilation "reel tunes", release of austin music volume 12, and attended/hosted media at austin city limits festival, fun fun fun fest, sxsw, pachanga latino music festival, premios tejas award show, texas roundup, and lollapalooza. In addition, the music office hosted austin music showcases in new york, orlando, washington d.c., chicago, atlanta, denver, indianapolis, minneapolis and austin in conjunction with the bureau sales and marketing efforts. The music office also partnered with acl live in their live music series, "the wine down" and hired musicians featured on "austin music volume 12" to perform. The music industry manager was a member of the following committees: haam (health alliance for austin musicians) haam benefit day, sims foundation hispanic outreach, sims foundation annual gala, leaders in austin music, leadership austin - public relations.
Activity 3
The tourism marketing department participated in travel tradeshows, sales missions, hosted educational familiarization trips and site visits targeting leading domestic and international travel trade clients from the usa, canada, mexico, europe and asia. Primary focus was placed on key markets such as canada, mexico, the uk and germany, plus usa, to enhance awareness of the many things travelers can see and do when visiting austin. For 2013, the tourism marketing department issued 207 partner leads and was successful in placing new austin product in at least 18 significant tour companies. The tourism marketing department orchestrated online packages offered on the austintexas.org website to include hotel accommodations, attractions, and packages. In 2013, there were 645 online bookings.
Filing and Contact Details

Filer

EIN
75-2648097
Raw XML AppendixShowing 400 of 723 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Activity2/Description0MUSIC MARKETING PROVIDED BOOKING REFERRALS FOR AUSTIN MUSICIANS FOR 230 EVENTS. THE MUSIC OFFICE HAD 726 MUSIC INQUIRIES, HOSTED/ATTENDED 9 MEDIA EVENTS AND 110 MEDIA CONTACTS. THE MUSIC OFFICES' KEY ACCOMPLISHMENTS INCLUDE: RELEASED THE FIRST EVER ACVB MUSIC IN FILM COMPILATION "REEL TUNES", RELEASE OF AUSTIN MUSIC VOLUME 12, AND ATTENDED/HOSTED MEDIA AT AUSTIN CITY LIMITS FESTIVAL, FUN FUN FUN FEST, SXSW, PACHANGA LATINO MUSIC FESTIVAL, PREMIOS TEJAS AWARD SHOW, TEXAS ROUNDUP, AND LOLLAPALOOZA. IN ADDITION, THE MUSIC OFFICE HOSTED AUSTIN MUSIC SHOWCASES IN NEW YORK, ORLANDO, WASHINGTON D.C., CHICAGO, ATLANTA, DENVER, INDIANAPOLIS, MINNEAPOLIS AND AUSTIN IN CONJUNCTION WITH THE BUREAU SALES AND MARKETING EFFORTS. THE MUSIC OFFICE ALSO PARTNERED WITH ACL LIVE IN THEIR LIVE MUSIC SERIES, "THE WINE DOWN" AND HIRED MUSICIANS FEATURED ON "AUSTIN MUSIC VOLUME 12" TO PERFORM. THE MUSIC INDUSTRY MANAGER WAS A MEMBER OF THE FOLLOWING COMMITTEES: HAAM (HEALTH ALLIANCE FOR AUSTIN MUSICIANS) HAAM BENEFIT DAY, SIMS FOUNDATION HISPANIC OUTREACH, SIMS FOUNDATION ANNUAL GALA, LEADERS IN AUSTIN MUSIC, LEADERSHIP AUSTIN - PUBLIC RELATIONS.
IRS990/Activity3/Description0THE TOURISM MARKETING DEPARTMENT PARTICIPATED IN TRAVEL TRADESHOWS, SALES MISSIONS, HOSTED EDUCATIONAL FAMILIARIZATION TRIPS AND SITE VISITS TARGETING LEADING DOMESTIC AND INTERNATIONAL TRAVEL TRADE CLIENTS FROM THE USA, CANADA, MEXICO, EUROPE AND ASIA. PRIMARY FOCUS WAS PLACED ON KEY MARKETS SUCH AS CANADA, MEXICO, THE UK AND GERMANY, PLUS USA, TO ENHANCE AWARENESS OF THE MANY THINGS TRAVELERS CAN SEE AND DO WHEN VISITING AUSTIN. FOR 2013, THE TOURISM MARKETING DEPARTMENT ISSUED 207 PARTNER LEADS AND WAS SUCCESSFUL IN PLACING NEW AUSTIN PRODUCT IN AT LEAST 18 SIGNIFICANT TOUR COMPANIES. THE TOURISM MARKETING DEPARTMENT ORCHESTRATED ONLINE PACKAGES OFFERED ON THE AUSTINTEXAS.ORG WEBSITE TO INCLUDE HOTEL ACCOMMODATIONS, ATTRACTIONS, AND PACKAGES. IN 2013, THERE WERE 645 ONLINE BOOKINGS.
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IRS990/Description0CONVENTION SALES GENERATED 511,850 HOTEL ROOM NIGHTS AGAINST AN ANNUAL GOAL OF 465,000 HOTEL ROOM NIGHTS. 1708 LEADS WERE GENERATED REPRESENTING 2.2 MILLION ROOM NIGHTS. SIGNIFICANT BOOKINGS IN 2012/2013 INCLUDE: MICROSOFT, MARCH OF 2014 BRINGING 9,502 HOTEL ROOM NIGHTS WITH AN ESTIMATED ATTENDANCE OF 2000; SEVENTH DAY ADVENTIST CHURCH, JUNE/JULY OF 2015 BRINGING 10,300 HOTEL ROOM NIGHTS WITH AN ESTIMATED 4,000 ATTENDEES; KELLER WILLIAMS REALTY, AUGUST OF 2015 BRINGING 5,655 HOTEL ROOM NIGHTS WITH AN ESTIMATED ATTENDANCE OF 5,000; DEERE & COMPANY, DECEMBER OF 2016 BRINGING 15,290 HOTEL ROOM NIGHTS WITH AN ESTIMATED ATTENDANCE OF 6,000; NATIONAL COUNCIL FOR THE SOCIAL STUDIES, NOVEMBER OF 2019 BRINGING 6,400 HOTEL ROOM NIGHTS WITH AN ESTIMATED ATTENDANCE OF 4,000; SOCIETY OF NUCLEAR MEDICINE AND MOLECULAR IMAGING, JUNE OF 2020 BRINGING 14,237 HOTEL ROOM NIGHTS WITH AN ESTIMATED ATTENDANCE OF 6,300. THE AUSTIN FILM COMMISSION FACILITATED 6740 PRODUCTION LEADS AND GENERATED 50 LOCATION PACKAGES FOR POTENTIAL PROJECTS. PRODUCTION STARTS WERE AT 27 FOR THE YEAR, LEADING TO 773 PRODUCTION DAYS.CONVENTION SERVICES ASSISTED WITH 1355 MEETING AND PROVIDED 6240 STAFF HOURS OF REGISTRATION ASSISTANCE FOR MEETINGS AND CONVENTIONS. ADDITIONALLY, CONVENTION SERVICES CONDUCTED 80 CONVENTION SITE VISITS/PLANNING MEETINGS. HOUSING HANDLED 23,206 GROUP RESERVATIONS. CONVENTION SERVICES ALSO MET WITH 44 LOCAL BUSINESSES TO EDUCATE THEM ON HOW THEY CAN BEST WORK WITH AND PROMOTE THEIR BUSINESSES TO THE CONVENTIONS MEETING IN AUSTIN. AUSTIN'S ESTABLISHED DIGITAL EFFORTS CONTINUE TO GROW: FOR FY 2012/13, WE HAD 1,526,507 UNIQUE VISITORS TO OUR DESKTOP/TABLET WEBSITE, AUSTINTEXAS.ORG - A 14% INCREASE OVER FY 2011/12. OUR MOBILE WEBSITE ALSO HAD 262,119 UNIQUE VISITS DURING THAT SAME TIME PERIOD. AT FY 2012/13 YEAR-END, OUR FACEBOOK FANS WERE UP 83%, VISITAUSTINTX TWITTER FOLLOWERS WERE UP 78% AND LEISURE EMAIL OPT-INS WERE UP 51% COMPARED TO FY 2011/2012. INCREASING TRAVELER PREFERENCE AND USE OF DIGITAL MEDIA ALSO EXTENDS TO OUR PRINTED PUBLICATIONS AS EVIDENCED BY NUMBER OF VISITOR GUIDE VIRTUAL VIEWS (52,787) VS. PRINTED VISITOR GUIDE REQUESTS (39,951). LOOKING AT PR - PUBLICITY GENERATED BY THE COMMUNICATIONS DEPARTMENT FOR FY 2012/13 TOTALED $46,256,115 AND INCLUDED COVERAGE IN SUCH NATIONAL AND INTERNATIONAL MEDIA OUTLETS AS BBC, MSNBC TRAVEL, NEW YORK TIMES, YAHOO TRAVEL, USA TODAY, GLOBE AND MAIL AND NATIONAL GEOGRAPHIC.THE DEPARTMENT ALSO TOOK THE AUSTIN AIRSTREAM TRAILER ON THE ROAD FOR THE FIRST TIME IN FALL OF 2012 - HOSTING ACTIVATIONS AND JOINT MARKETING/SALES EVENTS IN KEY MARKETS INCLUDING MEMPHIS, TN, WASHINGTON, D.C. AND ATLANTA, GA. EACH OF THE SELECTED MARKETS WAS TARGETED BASED ON INTEREST IN AUSTIN AS A DESTINATION, AND EVALUATED BY AUSTINTEXAS.ORG TRAFFIC PATTERN RANKINGS (MEASURED THROUGH GOOGLE ANALYTICS).THE AIRSTREAM'S FIRST ROAD TRIP FOSTERED CONSIDERABLE AWARENESS AND BUZZ AMONG LEISURE AND MEETINGS AUDIENCES, WITH NEARLY 6,000 IN-PERSON INTERACTIONS, MORE THAN 562,000 DRIVE-BY IMPRESSIONS AND 5.7 MILLION MEDIA IMPRESSIONS.BUILDING ON THE SUCCESS OF THE BUREAU'S AD CAMPAIGN, THE DEPARTMENT ALSO LAUNCHED #TRUEAUSTIN IN FY 2012/13, AN INNOVATIVE, INTERACTIVE PROGRAM THAT ALLOWS VISITORS TO ASK LOCAL EXPERTS QUESTIONS ABOUT AUSTIN ON A VARIETY OF SUBJECTS (INCLUDING MUSIC, OUTDOORS AND FAMILY) AND RECEIVE ANSWERS IN A TIMELY FASHION. TO DATE, THE PROGRAM HAS RECEIVED OVER 12 MILLION IMPRESSIONS AND 144,000 WEB PAGE VIEWS.
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IRS990/Form990PartVIISectionA/Title0BOARD CHAIR & TREASURER
IRS990/Form990PartVIISectionA/Title1IMMEDIATE PAST CHAIR
IRS990/Form990PartVIISectionA/Title2VICE CHAIR
IRS990/Form990PartVIISectionA/Title3SECRETARY
IRS990/Form990PartVIISectionA/Title4AT LARGE
IRS990/Form990PartVIISectionA/Title5AT LARGE
IRS990/Form990PartVIISectionA/Title6AT LARGE
IRS990/Form990PartVIISectionA/Title7DIRECTOR
IRS990/Form990PartVIISectionA/Title8DIRECTOR
IRS990/Form990PartVIISectionA/Title9DIRECTOR
IRS990/Form990PartVIISectionA/Title10DIRECTOR
IRS990/Form990PartVIISectionA/Title11DIRECTOR
IRS990/Form990PartVIISectionA/Title12DIRECTOR
IRS990/Form990PartVIISectionA/Title13DIRECTOR
IRS990/Form990PartVIISectionA/Title14DIRECTOR
IRS990/Form990PartVIISectionA/Title15DIRECTOR
IRS990/Form990PartVIISectionA/Title16DIRECTOR
IRS990/Form990PartVIISectionA/Title17DIRECTOR
IRS990/Form990PartVIISectionA/Title18DIRECTOR
IRS990/Form990PartVIISectionA/Title19DIRECTOR
IRS990/Form990PartVIISectionA/Title20DIRECTOR
IRS990/Form990PartVIISectionA/Title21DIRECTOR
IRS990/Form990PartVIISectionA/Title22DIRECTOR
IRS990/Form990PartVIISectionA/Title23DIRECTOR
IRS990/Form990PartVIISectionA/Title24DIRECTOR
IRS990/Form990PartVIISectionA/Title25DIRECTOR
IRS990/Form990PartVIISectionA/Title26DIRECTOR
IRS990/Form990PartVIISectionA/Title27DIRECTOR
IRS990/Form990PartVIISectionA/Title28DIRECTOR
IRS990/Form990PartVIISectionA/Title29PRESIDENT & CEO
IRS990/Form990PartVIISectionA/Title30VICE PRESIDENT-STRATEGIC ALLIANCES
IRS990/Form990PartVIISectionA/Title31VICE PRESIDENT-SALES
IRS990/Form990PartVIISectionA/Title32VICE PRESIDENT-FINANCE & OPERATIONS
IRS990/Form990PartVIISectionA/Title33SENIOR VICE PRESIDENT-SALES
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IRS990/FundraisingActivities00
IRS990/GainOrLoss/Other05500
IRS990/Gaming00
IRS990/GrantsAndSimilarAmntsCY0113660
IRS990/GrantsAndSimilarAmntsPriorYear0146838
IRS990/GrantsPayable/BOY0340929
IRS990/GrantsPayable/EOY0352149
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IRS990/GrantsToOrganizations01
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IRS990/GrossReceipts011325798
IRS990/GrossSalesOfInventory0989413
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IRS990/NbrVotingMembersGoverningBody029
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IRS990/OtherExpenses/Description0DUES AND SUBSCRIPTIONS
IRS990/OtherExpenses/Description1RESEARCH
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IRS990/OtherRevenueMisc/BusinessCode0900099
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Document Assets

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Filings

Displayed year

2013 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$3,986,170
Liabilities
$914,209
Net assets
$3,071,961
Revenue
-
Expenses
$10,111,604
Net income
-
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$23.1$8.95$14.2$27.4$21.3$6.07
2023Detailed filing. Detailed filing data is available for this year.$19.9$11.9$7.98$14.8$13.2$1.61
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.92$1.63$6.29$9.66$10.3$0.65
2021Detailed filing. Detailed filing data is available for this year.$8.36$1.43$6.94$6.83$8.30$1.47
2020Detailed filing. Detailed filing data is available for this year.$10.0$1.79$8.24$11.2$10.8$0.40
2019Detailed filing. Detailed filing data is available for this year.$9.77$2.00$7.77$14.4$14.9$0.53
2018Detailed filing. Detailed filing data is available for this year.$10.5$2.23$8.28$16.8$16.7$0.11
2017Detailed filing. Detailed filing data is available for this year.$11.3$3.07$8.23$17.0$16.5$0.49
2016Detailed filing. Detailed filing data is available for this year.$10.1$2.43$7.71$16.0$14.0$1.92
2015Detailed filing. Detailed filing data is available for this year.$7.79$2.05$5.74$13.7$12.4$1.30
2014Detailed filing. Detailed filing data is available for this year.$6.16$1.77$4.39$11.9$10.6$1.28
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.99$0.91$3.07$10.1
2013Summary only. Only limited summary data is available for this year.$3.99$0.91$3.07$10.6$10.1$0.46
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.45$0.87$2.58$8.61
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.17$0.91$2.26$7.75
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.43$1.39$2.04$7.02