Civic Intelligence

Austin Convention and Visitors Bureau

EIN 75-2648097 • 501(c)6 • Austin, TX

View Organization Page

Profile

Promoting conventions, travel and tourism in and to the city of austin, and providing related services to convention attendees, travelers, and tourists.

111 Congress Avenue 700Austin, TX 78701

www.visitaustin.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

62nd percentile

0.39x

Higher debt load relative to assets than 62% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Source year 2024

Liabilities / Revenue

34th percentile

0.33x

Higher debt load relative to revenue than 34% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Source year 2024

Net Margin

80th percentile

22%

Higher net margin than 80% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

76th percentile

16%

Faster asset growth than 76% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Annualized from 2023 to 2024

Revenue Growth

95th percentile

85%

Faster revenue growth than 95% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets62nd percentile

Assets

Up

$23,121,324

Up $3,234,119 (+16%) from 2023

Liabilities

Down

$8,948,413

Down $2,958,897 (-25%) from 2023

Net Assets

Up

$14,172,911

Up $6,193,016 (+78%) from 2023

Operations
Liabilities / Revenue34th percentileNet Margin80th percentile

Revenue

Up

$27,420,092

Up $12,604,037 (+85%) from 2023

Expenses

Up

$21,348,068

Up $8,139,014 (+62%) from 2023

Net Income

Up

$6,072,024

Up $4,465,023 (+278%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth76th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$30M$20M$10M$0Assets 2010: $3,426,704Liabilities 2010: $1,389,892Net Assets 2010: $2,036,8122010Assets 2011: $3,171,311Liabilities 2011: $911,010Net Assets 2011: $2,260,3012011Assets 2012: $3,449,516Liabilities 2012: $873,366Net Assets 2012: $2,576,1502012Assets 2013: $3,986,170Liabilities 2013: $914,209Net Assets 2013: $3,071,9612013Assets 2014: $6,156,379Liabilities 2014: $1,770,240Net Assets 2014: $4,386,1392014Assets 2015: $7,790,991Liabilities 2015: $2,054,413Net Assets 2015: $5,736,5782015Assets 2016: $10,132,308Liabilities 2016: $2,425,966Net Assets 2016: $7,706,3422016Assets 2017: $11,303,310Liabilities 2017: $3,072,135Net Assets 2017: $8,231,1752017Assets 2018: $10,507,296Liabilities 2018: $2,227,481Net Assets 2018: $8,279,8152018Assets 2019: $9,769,525Liabilities 2019: $2,003,334Net Assets 2019: $7,766,1912019Assets 2020: $10,029,186Liabilities 2020: $1,787,252Net Assets 2020: $8,241,9342020Assets 2021: $8,364,471Liabilities 2021: $1,427,592Net Assets 2021: $6,936,8792021Assets 2022: $7,922,458Liabilities 2022: $1,630,887Net Assets 2022: $6,291,5712022Assets 2023: $19,887,205Liabilities 2023: $11,907,310Net Assets 2023: $7,979,8952023Assets 2024: $23,121,324Liabilities 2024: $8,948,413Net Assets 2024: $14,172,9112024

Highlighted filing

2024

Assets$23,121,324
Liabilities$8,948,413
Net Assets$14,172,911
Open 2024 Filing

Operations Trend

Revenue Growth95th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$30M$20M$10M$0-$10MExpenses 2010: $7,022,9072010Expenses 2011: $7,746,4872011Expenses 2012: $8,612,4902012Revenue 2013: $10,569,449Expenses 2013: $10,111,604Net Income 2013: $457,8452013Revenue 2014: $11,907,019Expenses 2014: $10,628,670Net Income 2014: $1,278,3492014Revenue 2015: $13,678,049Expenses 2015: $12,374,576Net Income 2015: $1,303,4732015Revenue 2016: $15,968,021Expenses 2016: $14,049,504Net Income 2016: $1,918,5172016Revenue 2017: $17,037,094Expenses 2017: $16,545,961Net Income 2017: $491,1332017Revenue 2018: $16,819,425Expenses 2018: $16,709,779Net Income 2018: $109,6462018Revenue 2019: $14,422,102Expenses 2019: $14,948,935Net Income 2019: -$526,8332019Revenue 2020: $11,196,215Expenses 2020: $10,798,122Net Income 2020: $398,0932020Revenue 2021: $6,830,186Expenses 2021: $8,299,852Net Income 2021: -$1,469,6662021Revenue 2022: $9,661,935Expenses 2022: $10,314,901Net Income 2022: -$652,9662022Revenue 2023: $14,816,055Expenses 2023: $13,209,054Net Income 2023: $1,607,0012023Revenue 2024: $27,420,092Expenses 2024: $21,348,068Net Income 2024: $6,072,0242024

Highlighted filing

2024

Revenue$27,420,092
Expenses$21,348,068
Net Income$6,072,024
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$23,121,324
Liabilities
$8,948,413
Net assets
$14,172,911
Revenue
$27,420,092
Expenses
$21,348,068
Net income
$6,072,024
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$23.1$8.95$14.2$27.4$21.3$6.07
2023Detailed filing. Detailed filing data is available for this year.$19.9$11.9$7.98$14.8$13.2$1.61
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.92$1.63$6.29$9.66$10.3$0.65
2021Detailed filing. Detailed filing data is available for this year.$8.36$1.43$6.94$6.83$8.30$1.47
2020Detailed filing. Detailed filing data is available for this year.$10.0$1.79$8.24$11.2$10.8$0.40
2019Detailed filing. Detailed filing data is available for this year.$9.77$2.00$7.77$14.4$14.9$0.53
2018Detailed filing. Detailed filing data is available for this year.$10.5$2.23$8.28$16.8$16.7$0.11
2017Detailed filing. Detailed filing data is available for this year.$11.3$3.07$8.23$17.0$16.5$0.49
2016Detailed filing. Detailed filing data is available for this year.$10.1$2.43$7.71$16.0$14.0$1.92
2015Detailed filing. Detailed filing data is available for this year.$7.79$2.05$5.74$13.7$12.4$1.30
2014Detailed filing. Detailed filing data is available for this year.$6.16$1.77$4.39$11.9$10.6$1.28
2013Summary only. Only limited summary data is available for this year.$3.99$0.91$3.07$10.6$10.1$0.46
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.45$0.87$2.58$8.61
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.17$0.91$2.26$7.75
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.43$1.39$2.04$7.02
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Oct 1, 2023 to Sep 30, 2024
Signed
Aug 11, 2025
Return Version
2023v6.0
Gross Receipts
$28,057,753
Mission and Program Overview

Mission

Promoting conventions, travel and tourism in and to the city of austin, and providing related services to convention attendees, travelers, and tourists.

Marketing austin nationally and internationally as a premier business and leisure destination.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$4,309,511$6,544,638▲ $2,235,127
Accounts Receivable$2,985,598$5,387,516▲ $2,401,918
Land, Buildings, and Equipment, Net$206,269$1,269,862▲ $1,063,593
Prepaid Expenses and Deferred Charges$704,620$745,215▲ $40,595
Investments in Publicly Traded Securities$438,008$511,304▲ $73,296
Inventories for Sale or Use$121,165$219,201▲ $98,036
Cash and Non-Interest-Bearing Accounts$1,491$1,491→ $0
Total Assets$19,887,205$23,121,324▲ $3,234,119
Other Assets Total$11,120,543$8,442,097▼ $2,678,446
Liabilities
Other Liabilities$10,681,274$7,370,847▼ $3,310,427
Accounts Payable and Accrued Expenses$987,622$1,525,475▲ $537,853
Grants Payable$130,746$21,196▼ $109,550
Mortgage Notes Payable Secured by Investment Property$33,267$18,729▼ $14,538
Deferred Revenue$74,401$12,166▼ $62,235
Total Liabilities$11,907,310$8,948,413▼ $2,958,897
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$7,979,895$14,172,911▲ $6,193,016
Total Net Assets Fund Balance$7,979,895$14,172,911▲ $6,193,016
Total Liabilities and Net Assets / Fund Balance$19,887,205$23,121,324▲ $3,234,119

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$950,687$1,244,821$2,195,508
Equipment$315,602$674,120$989,722
Other Land Buildings$3,573$103,528$107,101
Other Assets Org$6,153,811--
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Thomas NoonanCEOFT$374,348$159,410$533,758
Stephen GenovesiEvpFT$229,806$119,346$349,152
Julie ChaseCMOFT$169,348$77,523$246,871
Alysia RodenVPFT$168,710$72,261$240,971
Mary Kay HackleyVPFT$152,702$64,647$217,349
Linda AtkinsVPFT$128,207$64,048$192,255
Kristen ParkerDirector of Eastern Reg SalesFT$115,843$59,316$175,159
Sarah MccabeDirector of Northeast Reg SalesFT$121,224$43,547$164,771
Shannon CannonSr Director of TX AccountsFT$102,887$59,703$162,590
Andrew HaysExec Dir, Austin Sports Commission-$106,711$52,209$158,920
Lindsey ElliottDirector of West Coast SalesFT$102,327$48,576$150,903

Board Members and Trustees

NameTitle
Skeeter MillerBoard Chairman
Cindy LoImmediate Past Board Chair
Andy LoughnaneDirector
Beverly MageeDirector
David MastersDirector
Dewitt PeartDirector
Dianne BangleDirector
Dottie WatkinsDirector
Elizabeth AldersonDirector
Ghizlane BadawiDirector
Greg ChanonDirector
Jennifer CurrierDirector
Jeremy MartinDirector
Jesus GarzaDirector
Jim RittsDirector
Jj GottschDirector
Joanna MccrearyDirector
Joe BolashDirector
Kirk WatsonDirector
Mark DuvalDirector
Monica AndryDirector
Nenad PraporskiDirector
Rob GilletteDirector
Rodney SiebelsDirector
Scott BlalockDirector
Steven StoutDirector
Tam HawkinsDirector
Tina CannonDirector
Tom StacyDirector
Trisha Tatro CmpDirector
Vijay PatelDirector
Will BridgesDirector
Zo QadriDirector

Highest Paid Contractors

ContractorServicesLocationCompensation
Third EarAdvertising828 WEST 6TH ST, Austin, TX 78703$674,393
Greenberg Traurig LLPLegal300 WEST 6TH ST, Austin, TX 78701$225,078
SimpleviewWebsite Hosting8950 N ORACLE ROAD, Tucson, AZ 85704$223,884
Orange 142Advertising716 CONGRESS AVENUE, Austin, TX 78701$195,000
CventGroup Lead Sourcing SoftwarePO BOX 822699, Philadelphia, PA 19182$177,096
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$26,741,781
Investment Income
$64,532
Other Revenue
$613,779
Change in Net Assets
$6,072,024

Audited Revenue Reconciliation

Revenue per Audited Statements
$27,420,092
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$1,123,836
Total Revenue per Audited Statements
$28,543,928
Total Revenue per Form 990
$27,420,092
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$13,553,736
Salaries, Compensation, and Employee Benefits$7,794,332
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$5,016,262
Current Officers, Directors, Trustees, and Key Employees---$1,407,042
Occupancy---$1,316,966
Other Employee Benefits---$663,854
Payroll Taxes---$455,815
Fees for Services Other---$405,255
Fees for Services Legal---$259,901
Pension Plan Contributions---$251,359
Office Expenses---$242,483
Other Expenses---$205,727
All Other Expenses---$205,015
Information Technology---$204,607
Depreciation Depletion---$124,069
Insurance---$79,619
Fees for Services Accounting---$31,800
Interest---$966
Total Functional Expenses$0$0$0$21,348,068

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$23,103,889
Expenses per Audited Statements$21,348,068
Total Expenses per Form 990$21,348,068
Expenses Not Reported on Form 990$1,755,821
Expenses Not Reported on Financial Statements$0
International Activity

International Summary

Offices
0
Employees
0
Spending
$336,223

International Compliance

Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
East Asia and the PacificProgram ServicesPromote Austin to Drive Future Visitation00$167,983
Europe (including Iceland & Greenland)Program ServicesPromote Austin to Drive Future Visitation00$124,164
North AmericaProgram ServicesPromote Austin to Drive Future Visitation00$44,076
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lt Lease Liability$6,250,309
St Lease Liability$609,234
Deferred Compensation Obligation$511,304
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The form 990 is reviewed by senior staff, the executive committee and the board of directors prior to filing.”

Form 990, Part VI, Section B, Line 12C

“The organization reviews the required annual disclosures as provided by officers, directors and key employees to ensure compliance with the conflict of interest policy.”

Form 990, Part VI, Section B, Line 15

“A survey of salary information is provided by the destination marketing association international and is used in determining compensation in conjunction with reviews based on objective criteria.”

Form 990, Part VI, Section C, Line 19

“The organization makes its governing documents, conflict of interest policy, and financial statements available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Austin Convention and Visitors Bureau
EIN
75-2648097
Phone
5124745171
Address
111 CONGRESS AVENUE 700, AUSTIN, TX 78701
Doing Business As
Visit Austin

Signing Officer

Name
Gina Palmertree
Title
Director of Finance
Phone
5124745171
Signed
2025-08-11
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Thomas Noonan
Formed
1998
Legal Domicile
TX
Voting Board Members
33
Independent Board Members
33
Employees
77
Volunteers
0

Preparer

Firm
Maxwell Locke & Ritter Llp
Address
401 CONGRESS AVENUE SUITE 2000, AUSTIN, TX 78701-9682
Preparer
Shannon Peterson
Phone
5123703200
Supplemental Narrative

Additional Explanations

FORM 990, PART XII, LINE 2C:

“The organization's oversight process and its process for selection of an independent accountant did not change during the tax year.”

Financial Statement Notes

PART XI, LINE 2D - OTHER ADJUSTMENTS:

“Austin commission on sports 36,215. Visit austin foundation 111,097.”

PART XII, LINE 2D - OTHER ADJUSTMENTS:

“Austin commission on sports 887,534. Visit austin foundation 12,755.”

Raw XML AppendixShowing 400 of 937 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd00
IRS990/AccountsPayableAccrExpnssGrp/BOYAmt0987622
IRS990/AccountsPayableAccrExpnssGrp/EOYAmt01525475
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IRS990/AccountsReceivableGrp/EOYAmt05387516
IRS990/ActivitiesConductedPrtshpInd00
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IRS990/AllOtherExpensesGrp/TotalAmt0205015
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IRS990/AuditCommitteeInd01
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IRS990/BooksInCareOfDetail/USAddress/CityNm0AUSTIN
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IRS990/CollectionsOfArtInd00
IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt01407042
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IRS990/ConservationEasementsInd00
IRS990/ConsolidatedAuditFinclStmtInd01
IRS990/ContractorCompensationGrp/CompensationAmt0674393
IRS990/ContractorCompensationGrp/CompensationAmt1225078
IRS990/ContractorCompensationGrp/CompensationAmt2223884
IRS990/ContractorCompensationGrp/CompensationAmt3195000
IRS990/ContractorCompensationGrp/CompensationAmt4177096
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IRS990/CYGrantsAndSimilarPaidAmt00
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IRS990/CYOtherExpensesAmt013553736
IRS990/CYOtherRevenueAmt0613779
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IRS990/CYTotalExpensesAmt021348068
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IRS990/Desc0CONVENTION SERVICES TEAM PROVIDED MEETING SERVICES ON 3,263 ACCOUNTS. ADDITIONALLY, CONVENTION SERVICES CONDUCTED 105 SITE VISITS AND PLANNING MEETINGS. LOCAL BUSINESSES RECEIVED 1,100 SUPPLIER REFERRALS AND LEADS. THE TEAM ALSO MET WITH 179 LOCAL BUSINESSES TO EDUCATE THEM ON WORKING WITH THE CONVENTION AND MEETINGS MARKET IN AUSTIN. THE AUSTIN FILM COMMISSION FACILITATED 161 PRODUCTION PACKAGES, 62 PRODUCTION STARTS AND 745 PRODUCTION DAYS FISCAL YEAR 2023-24. CONVENTION SALES GENERATED 635,204 HOTEL ROOM NIGHTS. CONVENTION CENTER BOOKINGS REPRESENTED 92,684 OF THOSE ROOM NIGHTS. 4,158 LEADS WERE GENERATED REPRESENTING OVER 4.2 MILLION ROOM NIGHTS.SIGNIFICANT BOOKINGS INCLUDE: NATIONAL FEDERATION OF THE BLIND -- JUNE/JULY 2026 AND 2027 9.783 HOTEL ROOM NIGHTS FOR EACH YEAR 3,500 ATTENDEESRDC WORLD- REAL DREAMS CHANGE THE WORLD -- JULY 2024 7,445 HOTEL ROOM NIGHTS 20,000 ATTENDEESSTRYKER -- JANUARY 2026 4,845 HOTEL ROOM NIGHTS 1,300 ATTENDEESTEXAS ASSOCIATION OF SCHOOL -- BUSINESS OFFICIALS FEBRUARY 2031 5,700 HOTEL ROOM NIGHTS 3,000 ATTENDEESAMERICAN TRUCKING ASSOCIATION -- OCTOBER 2030 5,900 HOTEL ROOM NIGHTS 3,000 ATTENDEESSAILPOINT TECHNOLOGIES -- SEPTEMBER/OCTOBER 2025 4,528 HOTEL ROOM NIGHTS 1,950 ATTENDEESBUILDING PERFORMANCE ASSOCIATION -- APRIL 2027 5,045 HOTEL ROOM NIGHTS 3,000 ATTENDEESMARKETING/COMMUNICATIONS -- FY23/24 PAID ADVERTISING EFFORTS SCALED FOR THE FIRST TIME SINCE 2019 WITH ADVERTISING BUDGETS RETURNING TO PRE-PANDEMIC LEVELS. THE INTEGRATED MEDIA CAMPAIGN SPANNING CUSTOM CONTENT, EXPERIENTIAL, PAID SOCIAL AND DIGITAL BUYS IN KEY FLY AND DRIVE MARKETS DELIVERED 463.8 MILLION IMPRESSIONS, 2.4 MILLION CLICKS AND INSPIRED 255,168 HOTEL SEARCHES AND 16,530 FLIGHT SEARCHES. NOTABLY, THE CAMPAIGN HAD 143,065 CONFIRMED HOTEL NIGHT BOOKINGS TIED TO CAMPAIGN EXPOSURE. KEY EXPERIENTIAL PROGRAMS INCLUDED ACTIVATIONS AND PARTNERSHIPS AT SXSW SYDNEY AND CAMBRIDGE CLUB FESTIVAL IN THE UK WITH BRAND USA, PITCHFORK MUSIC FESTIVAL IN CHICAGO, AND PARTNERSHIPS WITH TRAVEL TEXAS IN THE UK AT THE LONG ROAD FESTIVAL AND MEATOPIA. VISIT AUSTIN ALSO PRODUCED ITS FIRST EDITORIAL PHOTOSHOOT TO UPDATE LEISURE AND MEETINGS PHOTOGRAPHY, FEATURING 9 LOCAL BUSINESSES AND LOCATIONS IN AUSTIN. TOURISM -- LEISURE TRAVEL REPRESENTS AN AREA OF STRATEGIC GROWTH FOR OUR HOSPITALITY PARTNERS TO INCREASE VISITATION TO AUSTIN. IN FY23/24, THE TOURISM DEPARTMENT FOCUSED ON HIGH-VALUE IN-PERSON MEETINGS AND MARKETING AND PROMOTION TO TRAVEL TRADE TO INCREASE PRODUCT PACKAGING, WITH 1,200 DESTINATION TRAININGS COMPLETED WITH TOUR PROVIDERS AND PARTNERSHIPS WITH INDUSTRY ENTITIES INCLUDING BRAND USA, UNITED STATES TRAVEL ASSOCIATION, HABLO AND THE TEXAS TOURISM OFFICE. SIGNIFICANT TRAVEL TRADE AND SALES MISSIONS INCLUDED IPW LOS ANGELES, BRAND USA SOUTH KOREA AND JAPAN SALES MISSIONS, AND CANADA CONNECT. WE HAVE EXPANDED CONTRACTING WITH INTERNATIONAL-BASED REPRESENTATION TO ASSIST WITH ONGOING MARKETING AND FLIGHT SERVICE ACTIVITIES IN THE UK, EUROPE, MEXICO, CANADA, ASIA AND LATIN/CENTRAL AMERICA. THE TOURISM STAFF ALSO WORKED WITH THE AUSTIN AIRPORT TO SECURE AND GROW AIR SERVICE WITH NEW NONSTOPS TO MONTREAL IN MAY 2024 AND REINSTATED AIR SERVICE TO MONTEREY IN MARCH 2024. AUSTIN ALSO CELEBRATED 10 YEARS OF NONSTOP AIR SERVICE BETWEEN AUS AND LHR ON BRITISH AIRWAYS, AND WORKED CLOSELY WITH THE AIRPORT TEAM TO SECURE THE ANNOUNCEMENT OF A DOUBLE DAILY LAUNCH IN MARCH 2025.
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