Civic Intelligence

Austin Convention and Visitors Bureau

990 • Fiscal year 2012 • EIN 75-2648097

Oct 01, 2011 to Sep 30, 2012 • Filed on Jun 12, 2013

Organization ProfileWWW.AUSTINTEXAS.ORG

View Organization Page

301 Congress Avenue No 20078701
Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

51st percentile

0.25x

Higher debt load relative to assets than 51% of similar nonprofits.

2012 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2012

Liabilities / Revenue

Score unavailable

No value available

Liabilities-to-revenue requires both liabilities and revenue on this filing.

Source year 2012

Net Margin

Score unavailable

No value available

Net margin requires both revenue and expenses on this filing.

Source year 2012

Top Officer Pay

Score unavailable

No value available

This filing does not contain officer compensation rows.

Source year 2012

Asset Growth

68th percentile

8.8%

Faster asset growth than 68% of similar nonprofits.

2012 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2011 to 2012

Revenue Growth

Score unavailable

No value available

No valid filing value is available for this score.

Balance Sheet
Liabilities / Assets51st percentile

Assets

Up

$3,449,516

Up $278,205 (+8.8%) from 2011

Net Assets

Up

$2,576,150

Up $315,849 (+14%) from 2011

Liabilities

Down

$873,366

Down $37,644 (-4.1%) from 2011

Revenue And Expenses
Liabilities / RevenueScore unavailableNet MarginScore unavailable

Revenue

-

No earlier filing loaded for comparison.

Expenses

Up

$8,612,490

Up $866,003 (+11%) from 2011

Net Income

-

No earlier filing loaded for comparison.

Historical Trend

Balance Sheet Trend

Asset Growth68th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$30M$20M$10M$0Assets 2010: $3,426,704Liabilities 2010: $1,389,892Net Assets 2010: $2,036,8122010Assets 2011: $3,171,311Liabilities 2011: $911,010Net Assets 2011: $2,260,3012011Assets 2012: $3,449,516Liabilities 2012: $873,366Net Assets 2012: $2,576,1502012Assets 2013: $3,986,170Liabilities 2013: $914,209Net Assets 2013: $3,071,9612013Assets 2014: $6,156,379Liabilities 2014: $1,770,240Net Assets 2014: $4,386,1392014Assets 2015: $7,790,991Liabilities 2015: $2,054,413Net Assets 2015: $5,736,5782015Assets 2016: $10,132,308Liabilities 2016: $2,425,966Net Assets 2016: $7,706,3422016Assets 2017: $11,303,310Liabilities 2017: $3,072,135Net Assets 2017: $8,231,1752017Assets 2018: $10,507,296Liabilities 2018: $2,227,481Net Assets 2018: $8,279,8152018Assets 2019: $9,769,525Liabilities 2019: $2,003,334Net Assets 2019: $7,766,1912019Assets 2020: $10,029,186Liabilities 2020: $1,787,252Net Assets 2020: $8,241,9342020Assets 2021: $8,364,471Liabilities 2021: $1,427,592Net Assets 2021: $6,936,8792021Assets 2022: $7,922,458Liabilities 2022: $1,630,887Net Assets 2022: $6,291,5712022Assets 2023: $19,887,205Liabilities 2023: $11,907,310Net Assets 2023: $7,979,8952023Assets 2024: $23,121,324Liabilities 2024: $8,948,413Net Assets 2024: $14,172,9112024

Highlighted filing

2012

Assets$3,449,516
Liabilities$873,366
Net Assets$2,576,150
Open 2012 Filing

Operations Trend

Revenue GrowthScore unavailable

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$30M$20M$10M$0-$10MExpenses 2010: $7,022,9072010Expenses 2011: $7,746,4872011Expenses 2012: $8,612,4902012Revenue 2013: $10,569,449Expenses 2013: $10,111,604Net Income 2013: $457,8452013Revenue 2014: $11,907,019Expenses 2014: $10,628,670Net Income 2014: $1,278,3492014Revenue 2015: $13,678,049Expenses 2015: $12,374,576Net Income 2015: $1,303,4732015Revenue 2016: $15,968,021Expenses 2016: $14,049,504Net Income 2016: $1,918,5172016Revenue 2017: $17,037,094Expenses 2017: $16,545,961Net Income 2017: $491,1332017Revenue 2018: $16,819,425Expenses 2018: $16,709,779Net Income 2018: $109,6462018Revenue 2019: $14,422,102Expenses 2019: $14,948,935Net Income 2019: -$526,8332019Revenue 2020: $11,196,215Expenses 2020: $10,798,122Net Income 2020: $398,0932020Revenue 2021: $6,830,186Expenses 2021: $8,299,852Net Income 2021: -$1,469,6662021Revenue 2022: $9,661,935Expenses 2022: $10,314,901Net Income 2022: -$652,9662022Revenue 2023: $14,816,055Expenses 2023: $13,209,054Net Income 2023: $1,607,0012023Revenue 2024: $27,420,092Expenses 2024: $21,348,068Net Income 2024: $6,072,0242024

Highlighted filing

2012

Revenue-
Expenses$8,612,490
Net Income-
Open 2012 Filing
Jump To
Filing Snapshot
Filing Period
Oct 1, 2011 to Sep 30, 2012
Signed
Jun 12, 2013
Return Version
2011v1.5
Gross Receipts
$9,618,706
Mission and Program Overview

Mission

Promoting conventions, travel and tourism in and to the city of austin, and providing related services to convention attendees, travelers, and tourists.

Major Activities

Activity 2
Music marketing provided booking referrals for austin musicians for 228 events. The music office had 702 music inquiries, hosted/attended 8 media events and 101 media contacts. The music office's key accomplishments include: unveiling the austin airstream at sxsw; producing the first ever acvb music video "austin live: tick tock"; pre-production for austin music volume 12 (to be released in fy 12/13); and attended/hosted media at austin city limits festival, fun fun fun fest, sxsw, austin urban music festival, pachanga latino music festival, premios tejas award show, and trans-pecos music gathering. In addition, the music office hosted austin music showcases in san diego, chicago, washington, d.c., san antonio, and austin in conjunction with the bureau sales and marketing efforts. The music industry manager was a member of the following committees: haam (health alliance for austin musicians) corporate battle of the bands, sims foundation hispanic outreach, sims foundation annual gala, austin sunshine fest, and texas film hall of fame awards.
Activity 3
Tourism marketing programs issued 245 partner leads. Tourism marketing partnered with c3 presents to offer exclusive online ticketing packages for the austin city limits music festival. Tourism marketing participated in travel trade missions to canada, the uk and germany in order to market and promote the austin travel trade product.
Filing and Contact Details

Filer

EIN
75-2648097
Raw XML AppendixShowing 400 of 678 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Activity2/Description0MUSIC MARKETING PROVIDED BOOKING REFERRALS FOR AUSTIN MUSICIANS FOR 228 EVENTS. THE MUSIC OFFICE HAD 702 MUSIC INQUIRIES, HOSTED/ATTENDED 8 MEDIA EVENTS AND 101 MEDIA CONTACTS. THE MUSIC OFFICE'S KEY ACCOMPLISHMENTS INCLUDE: UNVEILING THE AUSTIN AIRSTREAM AT SXSW; PRODUCING THE FIRST EVER ACVB MUSIC VIDEO "AUSTIN LIVE: TICK TOCK"; PRE-PRODUCTION FOR AUSTIN MUSIC VOLUME 12 (TO BE RELEASED IN FY 12/13); AND ATTENDED/HOSTED MEDIA AT AUSTIN CITY LIMITS FESTIVAL, FUN FUN FUN FEST, SXSW, AUSTIN URBAN MUSIC FESTIVAL, PACHANGA LATINO MUSIC FESTIVAL, PREMIOS TEJAS AWARD SHOW, AND TRANS-PECOS MUSIC GATHERING. IN ADDITION, THE MUSIC OFFICE HOSTED AUSTIN MUSIC SHOWCASES IN SAN DIEGO, CHICAGO, WASHINGTON, D.C., SAN ANTONIO, AND AUSTIN IN CONJUNCTION WITH THE BUREAU SALES AND MARKETING EFFORTS. THE MUSIC INDUSTRY MANAGER WAS A MEMBER OF THE FOLLOWING COMMITTEES: HAAM (HEALTH ALLIANCE FOR AUSTIN MUSICIANS) CORPORATE BATTLE OF THE BANDS, SIMS FOUNDATION HISPANIC OUTREACH, SIMS FOUNDATION ANNUAL GALA, AUSTIN SUNSHINE FEST, AND TEXAS FILM HALL OF FAME AWARDS.
IRS990/Activity3/Description0TOURISM MARKETING PROGRAMS ISSUED 245 PARTNER LEADS. TOURISM MARKETING PARTNERED WITH C3 PRESENTS TO OFFER EXCLUSIVE ONLINE TICKETING PACKAGES FOR THE AUSTIN CITY LIMITS MUSIC FESTIVAL. TOURISM MARKETING PARTICIPATED IN TRAVEL TRADE MISSIONS TO CANADA, THE UK AND GERMANY IN ORDER TO MARKET AND PROMOTE THE AUSTIN TRAVEL TRADE PRODUCT.
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IRS990/ActivityOther/Description0THE AUSTIN FILM COMMISSION FACILITATED 4,593 PRODUCTION LEADS AND GENERATED 55 LOCATION PACKAGES FOR POTENTIAL PROJECTS. PRODUCTION STARTS WERE AT 28 FOR THE YEAR, LEADING TO 611 PRODUCTION DAYS.
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IRS990/Description0CONVENTION SALES GENERATED 464,165 HOTEL ROOM NIGHTS AGAINST AN ANNUAL GOAL OF 435,000 HOTEL ROOM NIGHTS. 1,290 LEADS WERE GENERATED REPRESENTING 1.7 MILLION ROOM NIGHTS. SIGNIFICANT BOOKINGS IN 2011/2012 INCLUDE: DELL COMPUTERS, DECEMBER OF 2012 AND 2013 BRINGING 17,000 HOTEL ROOM NIGHTS WITH AN ESTIMATED ATTENDANCE OF 6,500 FOR EACH YEAR. AMERICAN BAR ASSOCIATION, FEBRUARY OF 2020 BRINGING 8,800 HOTEL ROOM NIGHTS WITH AN ESTIMATED 4,000 ATTENDEES. AMERICAN ASSOCIATION OF LABORATORY ANIMAL SCIENCE, OCTOBER 2017 BRINGING 11,075 HOTEL ROOMS WITH AN ESTIMATED 4,800 ATTENDEES. AMERICAN MEDICAL COLLEGE, NOVEMBER 2018 BRINGING 9,735 HOTEL ROOMS WITH AN ESTIMATED 4,200 ATTENDEES. CONVENTION SERVICES ASSISTED WITH 1,342 MEETING AND PROVIDED 4,575 STAFF HOURS OF REGISTRATION ASSISTANCE FOR MEETINGS AND CONVENTIONS. ADDITIONALLY, CONVENTION SERVICES CONDUCTED 82 CONVENTION SITE VISITS/PLANNING MEETINGS. HOUSING HANDLED 17,101 GROUP RESERVATIONS. CONVENTION SERVICES ALSO RESEARCHED AND CONTRACTED WITH A NEW CUSTOMER SATISFACTION SURVEY TOOL AND PARTICIPATED IN A TASK FORCE FOR THE COMMUNITY-WIDE WAYFINDING. IN THE COMMUNITY, THIS TEAM PROVIDED INDUSTRY PRESENTATIONS TO CIRCUIT OF THE AMERICAS AND THE ACC MEETING PLANNING CLASS. THIS GROUP ALSO WORKED TO PROMOTE A NEW AUSTIN DEALS PROGRAM TO CONVENTION GROUPS AND ADVERTISED THE PROGRAM WITH CUSTOM WELCOME SIGNAGE AT THE AIRPORT.FOR FY 2011/12, WE HAD 1,334,874 UNIQUE VISITORS TO OUR WEBSITE, AUSTINTEXAS.ORG - A 30% INCREASE OVER FY 2010/11. VISITOR GUIDE REQUESTS TOTALED 50,691. AND PUBLICITY GENERATED BY THE MARKETING COMMUNICATIONS DEPARTMENT FOR FY 2011/12 TOTALED $30,648,762 - AND INCLUDED COVERAGE IN SUCH NATIONAL AND INTERNATIONAL MEDIA OUTLETS AS ABC NEWS, BBC, FOX BUSINESS NEWS, MSNBC, NEW YORK TIMES, USA TODAY, GQ, AND HUFFINGTONPOST.COM.AS A RESULT OF RESEARCH COMPLETED IN FY 2010/11, MARKETING COMMUNICATIONS ALSO SUCCESSFULLY LAUNCHED A NEW CAMPAIGN IN FY 2011/12, "WHAT YOU HEAR IS TRUE." THE CAMPAIGN WAS SUPPORTED BY A ROBUST MEDIA BUY - AND AFTER THE FIRST MONTH OF LAUNCHING, OUR WEBSITE SAW A 62% INCREASE IN UNIQUE VISITORS COMPARED TO THE SAME TIME PERIOD IN THE PREVIOUS YEAR. THE DEPARTMENT ALSO CREATED INNOVATIVE NEW VIDEOS AND TOOLS TO PROMOTE AUSTIN AS A PREMIERE DESTINATION FOR LEISURE AND MEETINGS TRAVEL, INCLUDING A ONE-OF-A-KIND, COLLABORATIVE MUSIC VIDEO, "AUSTIN LIVE: TICK TOCK" (WHICH HAS RECEIVED OVER 30,000 VIEWS ON YOUTUBE TO DATE) AND A REFURBISHED 30-FOOT AIRSTREAM TRAILER THAT HAS BEEN SHOWCASED DURING SXSW, US TRAVEL ASSOCIATION'S "VOTE TRAVEL BUS" TOUR, AND MORE - GARNERING 11,064,232 MEDIA IMPRESSIONS TO DATE.
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IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs90
IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs100
IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs110
IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs120
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IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs150
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IRS990/Form990PartVIISectionA/ReportableCompFromRelatedOrgs300
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IRS990/Form990PartVIISectionA/Title0DIRECTOR
IRS990/Form990PartVIISectionA/Title1DIRECTOR
IRS990/Form990PartVIISectionA/Title2DIRECTOR
IRS990/Form990PartVIISectionA/Title3DIRECTOR
IRS990/Form990PartVIISectionA/Title4DIRECTOR
IRS990/Form990PartVIISectionA/Title5CHAIR
IRS990/Form990PartVIISectionA/Title6DIRECTOR
IRS990/Form990PartVIISectionA/Title7DIRECTOR
IRS990/Form990PartVIISectionA/Title8DIRECTOR
IRS990/Form990PartVIISectionA/Title9TREASURER
IRS990/Form990PartVIISectionA/Title10DIRECTOR
IRS990/Form990PartVIISectionA/Title11DIRECTOR
IRS990/Form990PartVIISectionA/Title12DIRECTOR
IRS990/Form990PartVIISectionA/Title13CEO/PRESIDENT
IRS990/Form990PartVIISectionA/Title14DIRECTOR
IRS990/Form990PartVIISectionA/Title15DIRECTOR
IRS990/Form990PartVIISectionA/Title16SECRETARY
IRS990/Form990PartVIISectionA/Title17DIRECTOR
IRS990/Form990PartVIISectionA/Title18DIRECTOR
IRS990/Form990PartVIISectionA/Title19DIRECTOR
IRS990/Form990PartVIISectionA/Title20DIRECTOR
IRS990/Form990PartVIISectionA/Title21DIRECTOR
IRS990/Form990PartVIISectionA/Title22DIRECTOR
IRS990/Form990PartVIISectionA/Title23DIRECTOR
IRS990/Form990PartVIISectionA/Title24DIRECTOR
IRS990/Form990PartVIISectionA/Title25DIRECTOR
IRS990/Form990PartVIISectionA/Title26DIRECTOR
IRS990/Form990PartVIISectionA/Title27DIRECTOR
IRS990/Form990PartVIISectionA/Title28DIRECTOR
IRS990/Form990PartVIISectionA/Title29IMMEDIATE PAST CHAIR
IRS990/Form990PartVIISectionA/Title30PRESIDENT/CEO
IRS990/Form990PartVIISectionA/Title31SENIOR VICE PRESIDENT
IRS990/Form990PartVIISectionA/Title32VICE PRESIDENT-SALES
IRS990/Form990PartVIISectionA/Title33VICE PRESIDENT-FINANCE & O
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IRS990/FormersListed00
IRS990/FSAudited01
IRS990/FundraisingActivities00
IRS990/Gaming00
IRS990/GrantsAndSimilarAmntsCY0146838
IRS990/GrantsAndSimilarAmntsPriorYear0175145
IRS990/GrantsPayable/BOY0357431
IRS990/GrantsPayable/EOY0340929
IRS990/GrantsToDomesticOrgs/Total0146838
IRS990/GrantsToIndividuals00
IRS990/GrantsToOrganizations01
IRS990/GrantToRelatedPerson00
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IRS990/GrossSalesOfInventory0968434
IRS990/GroupReturnForAffiliates00
IRS990/Hospital00
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IRS990/IndoorTanningServices00
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IRS990/InfoInScheduleOPartVI0X
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IRS990/LandBuildingsEquipmentBasis0743141
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IRS990/MembersOrStockholders00
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IRS990/NbrVotingMembersGoverningBody030
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IRS990/NumberOfContractorsGT100K01
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Document Assets

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Filings

Displayed year

2012 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$3,449,516
Liabilities
$873,366
Net assets
$2,576,150
Revenue
-
Expenses
$8,612,490
Net income
-
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$23.1$8.95$14.2$27.4$21.3$6.07
2023Detailed filing. Detailed filing data is available for this year.$19.9$11.9$7.98$14.8$13.2$1.61
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.92$1.63$6.29$9.66$10.3$0.65
2021Detailed filing. Detailed filing data is available for this year.$8.36$1.43$6.94$6.83$8.30$1.47
2020Detailed filing. Detailed filing data is available for this year.$10.0$1.79$8.24$11.2$10.8$0.40
2019Detailed filing. Detailed filing data is available for this year.$9.77$2.00$7.77$14.4$14.9$0.53
2018Detailed filing. Detailed filing data is available for this year.$10.5$2.23$8.28$16.8$16.7$0.11
2017Detailed filing. Detailed filing data is available for this year.$11.3$3.07$8.23$17.0$16.5$0.49
2016Detailed filing. Detailed filing data is available for this year.$10.1$2.43$7.71$16.0$14.0$1.92
2015Detailed filing. Detailed filing data is available for this year.$7.79$2.05$5.74$13.7$12.4$1.30
2014Detailed filing. Detailed filing data is available for this year.$6.16$1.77$4.39$11.9$10.6$1.28
2013Summary only. Only limited summary data is available for this year.$3.99$0.91$3.07$10.6$10.1$0.46
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.45$0.87$2.58$8.61
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.17$0.91$2.26$7.75
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.43$1.39$2.04$7.02