Civic Intelligence

Sonoma Valley Visitors Bureau

990 • Fiscal year 2016 • EIN 68-0005569

Jul 01, 2015 to Jun 30, 2016 • Filed on Nov 13, 2016

Organization ProfileWWW.SONOMAVALLEY.COM
453 First Street EastSonoma, CA 95476-6701

(707) 996-1090

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

36th percentile

0.10x

Higher debt load relative to assets than 36% of similar nonprofits.

2016 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2016

Liabilities / Revenue

26th percentile

0.05x

Higher debt load relative to revenue than 26% of similar nonprofits.

2016 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2016

Net Margin

13th percentile

-8.9%

Higher net margin than 13% of similar nonprofits.

2016 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2016

Top Officer Pay

22nd percentile

$0

Higher top officer pay than 22% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2016 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2016

Asset Growth

7th percentile

-17%

Faster asset growth than 7% of similar nonprofits.

2016 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2015 to 2016

Revenue Growth

43rd percentile

1.2%

Faster revenue growth than 43% of similar nonprofits.

2016 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2015 to 2016

Balance Sheet
Liabilities / Assets36th percentile

Assets

Down

$653,710

Down $136,406 (-17%) from 2015

Net Assets

Down

$588,226

Down $147,240 (-20%) from 2015

Liabilities

Up

$65,484

Up $10,834 (+20%) from 2015

Revenue And Expenses
Liabilities / Revenue26th percentileNet Margin13th percentile

Revenue

Up

$1,383,191

Up $15,797 (+1.2%) from 2015

Expenses

Up

$1,505,791

Up $115,715 (+8.3%) from 2015

Net Income

Down

-$122,600

Down $99,918 (-441%) from 2015

Historical Trend

Balance Sheet Trend

Asset Growth7th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.5M$1.0M$500K$0Assets 2011: $703,404Liabilities 2011: $50,180Net Assets 2011: $653,2242011Assets 2012: $728,551Liabilities 2012: $39,772Net Assets 2012: $688,7792012Assets 2013: $791,231Liabilities 2013: $45,419Net Assets 2013: $745,8122013Assets 2014: $973,812Liabilities 2014: $70,967Net Assets 2014: $902,8452014Assets 2015: $790,116Liabilities 2015: $54,650Net Assets 2015: $735,4662015Assets 2016: $653,710Liabilities 2016: $65,484Net Assets 2016: $588,2262016Assets 2017: $605,503Liabilities 2017: $100,780Net Assets 2017: $504,7232017Assets 2018: $600,477Liabilities 2018: $157,412Net Assets 2018: $443,0652018Assets 2019: $671,981Liabilities 2019: $160,775Net Assets 2019: $511,2062019Assets 2020: $653,945Liabilities 2020: $4,055Net Assets 2020: $649,8902020Assets 2021: $812,770Liabilities 2021: $73,251Net Assets 2021: $739,5192021Assets 2022: $903,896Liabilities 2022: $46,893Net Assets 2022: $857,0032022Assets 2023: $1,011,398Liabilities 2023: $56,840Net Assets 2023: $954,5582023Assets 2024: $1,083,258Liabilities 2024: $21,726Net Assets 2024: $1,061,5322024

Highlighted filing

2016

Assets$653,710
Liabilities$65,484
Net Assets$588,226
Open 2016 Filing

Operations Trend

Revenue Growth43rd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$2.0M$1.5M$1.0M$500K$0-$500KExpenses 2011: $493,4422011Expenses 2012: $446,4232012Expenses 2013: $939,4852013Revenue 2014: $1,073,650Expenses 2014: $1,155,495Net Income 2014: -$81,8452014Revenue 2015: $1,367,394Expenses 2015: $1,390,076Net Income 2015: -$22,6822015Revenue 2016: $1,383,191Expenses 2016: $1,505,791Net Income 2016: -$122,6002016Revenue 2017: $1,397,895Expenses 2017: $1,426,006Net Income 2017: -$28,1112017Revenue 2018: $1,415,252Expenses 2018: $1,476,910Net Income 2018: -$61,6582018Revenue 2019: $1,310,374Expenses 2019: $1,242,233Net Income 2019: $68,1412019Revenue 2020: $1,193,981Expenses 2020: $1,055,297Net Income 2020: $138,6842020Revenue 2021: $793,532Expenses 2021: $703,903Net Income 2021: $89,6292021Revenue 2022: $962,734Expenses 2022: $845,250Net Income 2022: $117,4842022Revenue 2023: $1,195,470Expenses 2023: $1,097,655Net Income 2023: $97,8152023Revenue 2024: $1,300,143Expenses 2024: $1,193,169Net Income 2024: $106,9742024

Highlighted filing

2016

Revenue$1,383,191
Expenses$1,505,791
Net Income-$122,600
Open 2016 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2015 to Jun 30, 2016
Signed
Nov 13, 2016
Return Version
2015v2.1
Gross Receipts
$1,393,312
Mission and Program Overview

Mission

To serve visitors, members and the community and promoting sonoma valley as a premier travel destination with the purpose of enhancing its economic vitality.

To serve visitors, members and the community by promoting sonoma valley as a premier travel destination with the purpose of enhancing its economic vitality.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$647,160$448,551▼ $198,609
Cash and Non-Interest-Bearing Accounts$42,068$120,609▲ $78,541
Prepaid Expenses and Deferred Charges$39,761$35,329▼ $4,432
Land, Buildings, and Equipment, Net$25,651$28,388▲ $2,737
Other Notes and Loans Receivable, Net$10,000$10,000→ $0
Inventories for Sale or Use$9,209$9,711▲ $502
Accounts Receivable$16,267$1,122▼ $15,145
Total Assets$790,116$653,710▼ $136,406
Liabilities
Deferred Revenue$51,823$53,561▲ $1,738
Accounts Payable and Accrued Expenses$2,827$11,923▲ $9,096
Total Liabilities$54,650$65,484▲ $10,834
Net Assets / Fund Balance
Unrestricted Net Assets$641,285$518,685▼ $122,600
Temporarily Rstr Net Assets$94,181$69,541▼ $24,640
Total Net Assets Fund Balance$735,466$588,226▼ $147,240
Total Liabilities and Net Assets / Fund Balance$790,116$653,710▼ $136,406

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$28,388$59,168$87,556
Compensation and Service Providers
Top Officer Pay22nd percentile

Board Members and Trustees

NameTitle
Lesli John Pangloss WineryBoard Presid
Amy Kantorczyk Fairmont SonomaDirector
Betsy Musick Benziger Family WineryDirector
Hunt Bailie Sonoma AdventuresDirector
Jerry Wheeler Sonoma RacewayDirector
Manuel Azevedo LasaletteDirector
Melody Lanthorn-gale RenaissanceDirector
Valerie Pattersonthe Hidden Oak InnDirector
Victoria Campbell Ramekins CluinaryDirector
Paul Giusto Highway 12 VineyardsPast Preside
Bill Blum Macarthur Place HotelspaSecretary
Dan Parks the Inn at SonomaTreasurer
Gary Saperstein Out in the VineyardVice Preside
Revenue and Support

Revenue Composition

Contributions and Grants
$322,171
Program Service Revenue
$1,047,254
Investment Income
$2,380
Other Revenue
$11,386
All Other Contributions
$4,671
Change in Net Assets
$-122,600
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,084,922
Salaries, Compensation, and Employee Benefits$420,869
Total Fundraising Expense$17,751
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$951,117--$951,117
Other Salaries and Wages$212,059--$212,059
Current Officers, Directors, Trustees, and Key Employees$54,237$43,390$10,847$108,474
Comp Disqual Persons$24,493$19,594$4,899$48,986
Payroll Taxes$25,487$5,521$1,380$32,388
Occupancy$12,000$12,077-$24,077
Other Employee Benefits$15,838$2,499$625$18,962
Fees for Services Accounting$2,990$14,791-$17,781
Fees for Services Management-$15,870-$15,870
Office Expenses-$15,738-$15,738
All Other Expenses$11,741$651-$12,392
Other Expenses$6,366$7,985-$6,366
Insurance$3,933$1,782-$5,715
Depreciation Depletion$3,949--$3,949
Fees for Services Other-$2,232-$2,232
Conferences and Meetings$981--$981
Fees for Services Legal-$75-$75
Total Functional Expenses$1,345,835$142,205$17,751$1,505,791
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 7A

“The board of directors is elected annually by a vote of eligible members. Members shall have one vote and shall be eligible for election to the board.”

Form 990, Page 6, Part VI, Line 11B

“Draft of tax returns reviewed by executive director prior to preparing final version for filing. Signs e-file authorization prior to filing.”

Form 990, Page 6, Part VI, Line 12C

“Enforcement is by voluntary disclosure by the board member”

Form 990, Page 6, Part VI, Line 15A

“The executive directors salary is reviewed annually by the executive committee of the board.”

Form 990, Page 6, Part VI, Line 19

“Available upon request at the main office”

Filing and Contact Details

Filer

Filer Name
Sonoma Valley Visitors Bureau
EIN
68-0005569
Phone
7079961090
Address
453 FIRST STREET EAST, SONOMA, CA 95476-6701

Signing Officer

Name
Jonny Westom
Title
Executive Director
Phone
7079961090
Signed
2016-11-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Jonny Westom
Formed
1984
Legal Domicile
CA
Voting Board Members
13
Independent Board Members
13
Employees
15
Volunteers
40

Preparer

Firm
Robert L Withrow CPA
Address
843 BROADWAY, SONOMA, CA 95476-7012
Preparer
Robert L Withrow CPA
Phone
7079961101
Supplemental Narrative

Additional Explanations

Form 990, Part XI, Line 9

“Decrease in temp restricted -24,640 total -24,640”

Raw XML AppendixShowing 400 of 415 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd0false
IRS990/AccountsPayableAccrExpnssGrp/BOYAmt02827
IRS990/AccountsPayableAccrExpnssGrp/EOYAmt011923
IRS990/AccountsReceivableGrp/BOYAmt016267
IRS990/AccountsReceivableGrp/EOYAmt01122
IRS990/ActivitiesConductedPrtshpInd0false
IRS990/ActivityOrMissionDesc0TO SERVE VISITORS, MEMBERS AND THE COMMUNITY BY PROMOTING SONOMA VALLEY AS A PREMIER TRAVEL DESTINATION WITH THE PURPOSE OF ENHANCING ITS ECONOMIC VITALITY.
IRS990/AdvertisingGrp/ProgramServicesAmt0951117
IRS990/AdvertisingGrp/TotalAmt0951117
IRS990/AllOtherContributionsAmt04671
IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt0651
IRS990/AllOtherExpensesGrp/ProgramServicesAmt011741
IRS990/AllOtherExpensesGrp/TotalAmt012392
IRS990/AnnualDisclosureCoveredPrsnInd0true
IRS990/BooksInCareOfDetail/PersonNm0JONNY WESTOM
IRS990/BooksInCareOfDetail/PhoneNum07079961090
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt0453 FIRST STREET EAST
IRS990/BooksInCareOfDetail/USAddress/CityNm0SONOMA
IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0CA
IRS990/BooksInCareOfDetail/USAddress/ZIPCd095476
IRS990/BusinessRlnWithFamMemInd0false
IRS990/BusinessRlnWithOfficerEntInd0false
IRS990/BusinessRlnWithOrgMemInd0false
IRS990/CashNonInterestBearingGrp/BOYAmt042068
IRS990/CashNonInterestBearingGrp/EOYAmt0120609
IRS990/ChangeToOrgDocumentsInd0false
IRS990/CollectionsOfArtInd0false
IRS990/CompCurrentOfcrDirectorsGrp/FundraisingAmt010847
IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt043390
IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt054237
IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt0108474
IRS990/CompDisqualPersonsGrp/FundraisingAmt04899
IRS990/CompDisqualPersonsGrp/ManagementAndGeneralAmt019594
IRS990/CompDisqualPersonsGrp/ProgramServicesAmt024493
IRS990/CompDisqualPersonsGrp/TotalAmt048986
IRS990/CompensationFromOtherSrcsInd0false
IRS990/CompensationProcessCEOInd0true
IRS990/CompensationProcessOtherInd0false
IRS990/ConferencesMeetingsGrp/ProgramServicesAmt0981
IRS990/ConferencesMeetingsGrp/TotalAmt0981
IRS990/ConflictOfInterestPolicyInd0true
IRS990/ConservationEasementsInd0false
IRS990/ConsolidatedAuditFinclStmtInd0false
IRS990/CostOfGoodsSoldAmt010121
IRS990/CreditCounselingInd0false
IRS990/CYBenefitsPaidToMembersAmt00
IRS990/CYContributionsGrantsAmt0322171
IRS990/CYGrantsAndSimilarPaidAmt00
IRS990/CYInvestmentIncomeAmt02380
IRS990/CYOtherExpensesAmt01084922
IRS990/CYOtherRevenueAmt011386
IRS990/CYProgramServiceRevenueAmt01047254
IRS990/CYRevenuesLessExpensesAmt0-122600
IRS990/CYSalariesCompEmpBnftPaidAmt0420869
IRS990/CYTotalExpensesAmt01505791
IRS990/CYTotalFundraisingExpenseAmt017751
IRS990/CYTotalProfFndrsngExpnsAmt00
IRS990/CYTotalRevenueAmt01383191
IRS990/DecisionsSubjectToApprovaInd0false
IRS990/DeductibleArtContributionInd0false
IRS990/DeductibleNonCashContriInd0false
IRS990/DeferredRevenueGrp/BOYAmt051823
IRS990/DeferredRevenueGrp/EOYAmt053561
IRS990/DelegationOfMgmtDutiesInd0false
IRS990/DepreciationDepletionGrp/ProgramServicesAmt03949
IRS990/DepreciationDepletionGrp/TotalAmt03949
IRS990/Desc0THE SONOMA VALLEY VISITORS BUREAU (SVVB) BUILDS AWARENESS OF THE SONOMA VALLEY AND POSITIONS IT AS AN OVERNIGHT, MID-WEEK AND YEAR ROUND DISTINATION WHILE CONTINUING TO ENHANCE THE VISITOR EXPERIENCE. THE SVVB IS A MEMBERSHIP ORGANIZATION THAT OPERATES TWO VISITOR CENTERS. THE VISITOR CENTER'S HOST ALL BUSINESS OPERATIONS, WHICH INCLUDE RETAIL SALES, SPONSORHIPS, COOPERATIVE ADVERTISING, AND MEMBER BUY-IN PROGRAMS. THE SVVB ALSO PROVIDES ASSISTANCE TO TOURISTS AND VISITORS TO SONOMA VALLEY THROUGH THE SALE OF MAPS, GUIDES, MERCHANDISE, AND ORGANIZING EVENTS AND ACTIVITIES.
IRS990/DescribedInSection501c3Ind0false
IRS990/DisregardedEntityInd0false
IRS990/DocumentRetentionPolicyInd0true
IRS990/DonorAdvisedFundInd0false
IRS990/ElectionOfBoardMembersInd0true
IRS990/EmployeeCnt015
IRS990/EmploymentTaxReturnsFiledInd0true
IRS990/ExpenseAmt01345835
IRS990/FamilyOrBusinessRlnInd0false
IRS990/FederalGrantAuditRequiredInd0false
IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt014791
IRS990/FeesForServicesAccountingGrp/ProgramServicesAmt02990
IRS990/FeesForServicesAccountingGrp/TotalAmt017781
IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt075
IRS990/FeesForServicesLegalGrp/TotalAmt075
IRS990/FeesForServicesManagementGrp/ManagementAndGeneralAmt015870
IRS990/FeesForServicesManagementGrp/TotalAmt015870
IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt02232
IRS990/FeesForServicesOtherGrp/TotalAmt02232
IRS990/ForeignActivitiesInd0false
IRS990/ForeignFinancialAccountInd0false
IRS990/ForeignOfficeInd0false
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt01.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt11.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt21.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt31.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt41.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt51.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt61.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt71.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt81.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt91.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt101.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt111.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt121.00
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd0X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd1X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd2X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd3X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd4X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd5X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd6X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd7X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd8X
IRS990/Form990PartVIISectionAGrp/OfficerInd0X
IRS990/Form990PartVIISectionAGrp/OfficerInd1X
IRS990/Form990PartVIISectionAGrp/OfficerInd2X
IRS990/Form990PartVIISectionAGrp/OfficerInd3X
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt00
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt10
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt20
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt30
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt40
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt50
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt60
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt70
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt80
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt90
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt100
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt110
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt120
IRS990/Form990PartVIISectionAGrp/PersonNm0PAUL GIUSTO HIGHWAY 12 VINEYARDS
IRS990/Form990PartVIISectionAGrp/PersonNm1MANUEL AZEVEDO LASALETTE
IRS990/Form990PartVIISectionAGrp/PersonNm2JERRY WHEELER SONOMA RACEWAY
IRS990/Form990PartVIISectionAGrp/PersonNm3BETSY MUSICK BENZIGER FAMILY WINERY
IRS990/Form990PartVIISectionAGrp/PersonNm4VALERIE PATTERSONTHE HIDDEN OAK INN
IRS990/Form990PartVIISectionAGrp/PersonNm5MELODY LANTHORN-GALE RENAISSANCE
IRS990/Form990PartVIISectionAGrp/PersonNm6HUNT BAILIE SONOMA ADVENTURES
IRS990/Form990PartVIISectionAGrp/PersonNm7VICTORIA CAMPBELL RAMEKINS CLUINARY
IRS990/Form990PartVIISectionAGrp/PersonNm8AMY KANTORCZYK FAIRMONT SONOMA
IRS990/Form990PartVIISectionAGrp/PersonNm9LESLI JOHN PANGLOSS WINERY
IRS990/Form990PartVIISectionAGrp/PersonNm10GARY SAPERSTEIN OUT IN THE VINEYARD
IRS990/Form990PartVIISectionAGrp/PersonNm11BILL BLUM MACARTHUR PLACE HOTELSPA
IRS990/Form990PartVIISectionAGrp/PersonNm12DAN PARKS THE INN AT SONOMA
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt120
IRS990/Form990PartVIISectionAGrp/TitleTxt0PAST PRESIDE
IRS990/Form990PartVIISectionAGrp/TitleTxt1DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9BOARD PRESID
IRS990/Form990PartVIISectionAGrp/TitleTxt10VICE PRESIDE
IRS990/Form990PartVIISectionAGrp/TitleTxt11SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt12TREASURER
IRS990/Form990ProvidedToGvrnBodyInd0true
IRS990/Form990TFiledInd0true
IRS990/FormationYr01984
IRS990/FormerOfcrEmployeesListedInd0false
IRS990/FSAuditedInd0false
IRS990/FundraisingActivitiesInd0false
IRS990/GamingActivitiesInd0false
IRS990/GoverningBodyVotingMembersCnt013
IRS990/GovernmentGrantsAmt0317500
IRS990/GrantsToIndividualsInd0false
IRS990/GrantsToOrganizationsInd0false
IRS990/GrantToRelatedPersonInd0false
IRS990/GrossReceiptsAmt01393312
IRS990/GrossSalesOfInventoryAmt021491
IRS990/GroupReturnForAffiliatesInd0false
IRS990/IncludeFIN48FootnoteInd0false
IRS990/IndependentAuditFinclStmtInd0false
IRS990/IndependentVotingMemberCnt013
IRS990/IndivRcvdGreaterThan100KCnt01
IRS990/IndoorTanningServicesInd0false
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InsuranceGrp/ManagementAndGeneralAmt01782
IRS990/InsuranceGrp/ProgramServicesAmt03933
IRS990/InsuranceGrp/TotalAmt05715
IRS990/InventoriesForSaleOrUseGrp/BOYAmt09209
IRS990/InventoriesForSaleOrUseGrp/EOYAmt09711
IRS990/InvestmentIncomeGrp/RelatedOrExemptFuncIncomeAmt02380
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt02380
IRS990/InvestmentInJointVentureInd0false
IRS990/IRPDocumentCnt017
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt059168
IRS990/LandBldgEquipBasisNetGrp/BOYAmt025651
IRS990/LandBldgEquipBasisNetGrp/EOYAmt028388
IRS990/LandBldgEquipCostOrOtherBssAmt087556
IRS990/LegalDomicileStateCd0CA
IRS990/LoanOutstandingInd0false
IRS990/LocalChaptersInd0false
IRS990/MaterialDiversionOrMisuseInd0false
IRS990/MembersOrStockholdersInd0false
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd0true
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0TO SERVE VISITORS, MEMBERS AND THE COMMUNITY BY PROMOTING SONOMA VALLEY AS A PREMIER TRAVEL DESTINATION WITH THE PURPOSE OF ENHANCING ITS ECONOMIC VITALITY.
IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
IRS990/NetAssetsOrFundBalancesBOYAmt0735466
IRS990/NetAssetsOrFundBalancesEOYAmt0588226
IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt011370
IRS990/NetIncomeOrLossGrp/UnrelatedBusinessRevenueAmt011370
IRS990/NoListedPersonsCompensatedInd0X
IRS990/NondeductibleContributionsInd0false
IRS990/OccupancyGrp/ManagementAndGeneralAmt012077
IRS990/OccupancyGrp/ProgramServicesAmt012000
IRS990/OccupancyGrp/TotalAmt024077
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt015738
IRS990/OfficeExpensesGrp/TotalAmt015738
IRS990/OfficerMailingAddressInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsSFAS117Ind0X
IRS990/OtherChangesInNetAssetsAmt0-24640
IRS990/OtherEmployeeBenefitsGrp/FundraisingAmt0625
IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt02499
IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt015838
IRS990/OtherEmployeeBenefitsGrp/TotalAmt018962
IRS990/OtherExpensesGrp/Desc0EQUIP RENTAL-COPIER
IRS990/OtherExpensesGrp/Desc1SUPPLIES-MEMBERSHIP
IRS990/OtherExpensesGrp/Desc2BOARD EXPENSE
IRS990/OtherExpensesGrp/Desc3TELEPHONE
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt07985
IRS990/OtherExpensesGrp/ProgramServicesAmt010491
IRS990/OtherExpensesGrp/ProgramServicesAmt110153
IRS990/OtherExpensesGrp/ProgramServicesAmt26366
IRS990/OtherExpensesGrp/TotalAmt010491
IRS990/OtherExpensesGrp/TotalAmt110153
IRS990/OtherExpensesGrp/TotalAmt27985
IRS990/OtherExpensesGrp/TotalAmt36366
IRS990/OtherRevenueMiscGrp/Desc0BUS PASSES
IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt016
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt016
IRS990/OtherRevenueTotalAmt016
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt0212059
IRS990/OtherSalariesAndWagesGrp/TotalAmt0212059
IRS990/OthNotesLoansReceivableNetGrp/BOYAmt010000
IRS990/OthNotesLoansReceivableNetGrp/EOYAmt010000
IRS990/PartialLiquidationInd0false
IRS990/PayrollTaxesGrp/FundraisingAmt01380
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt05521
IRS990/PayrollTaxesGrp/ProgramServicesAmt025487
IRS990/PayrollTaxesGrp/TotalAmt032388
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt039761
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt035329
IRS990/PrincipalOfficerNm0JONNY WESTOM
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/BusinessCd0711300
IRS990/ProgramServiceRevenueGrp/BusinessCd1511190
IRS990/ProgramServiceRevenueGrp/BusinessCd2561000
IRS990/ProgramServiceRevenueGrp/BusinessCd3511190
IRS990/ProgramServiceRevenueGrp/Desc0MARKETING SONOMA VALLEY
IRS990/ProgramServiceRevenueGrp/Desc1MEMBERSHIPS
IRS990/ProgramServiceRevenueGrp/Desc2VISITORS GUIDE
IRS990/ProgramServiceRevenueGrp/Desc3SONOMA TID ADMIN FEES
IRS990/ProgramServiceRevenueGrp/Desc4WEBSITE AD SALES
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0181891
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0702679
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt1181891
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt2105384
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt355500
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt41800
IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt0702679
IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt1105384
IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt255500
IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt31800
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt0317700
IRS990/PYInvestmentIncomeAmt04110
IRS990/PYOtherExpensesAmt01066842
IRS990/PYOtherRevenueAmt013819
IRS990/PYProgramServiceRevenueAmt01031765
IRS990/PYRevenuesLessExpensesAmt0-22682
IRS990/PYSalariesCompEmpBnftPaidAmt0323234
IRS990/PYTotalExpensesAmt01390076
IRS990/PYTotalRevenueAmt01367394
IRS990/ReconcilationRevenueExpnssAmt0-122600
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RevenueAmt01047254
IRS990/SavingsAndTempCashInvstGrp/BOYAmt0647160
IRS990/SavingsAndTempCashInvstGrp/EOYAmt0448551
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt028388
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt059168
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt087556
IRS990ScheduleD/TotalBookValueLandBuildingsAmt028388
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE BOARD OF DIRECTORS IS ELECTED ANNUALLY BY A VOTE OF ELIGIBLE MEMBERS. MEMBERS SHALL HAVE ONE VOTE AND SHALL BE ELIGIBLE FOR ELECTION TO THE BOARD.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1DRAFT OF TAX RETURNS REVIEWED BY EXECUTIVE DIRECTOR PRIOR TO PREPARING FINAL VERSION FOR FILING. SIGNS E-FILE AUTHORIZATION PRIOR TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2ENFORCEMENT IS BY VOLUNTARY DISCLOSURE BY THE BOARD MEMBER
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE EXECUTIVE DIRECTORS SALARY IS REVIEWED ANNUALLY BY THE EXECUTIVE COMMITTEE OF THE BOARD.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4AVAILABLE UPON REQUEST AT THE MAIN OFFICE
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5DECREASE IN TEMP RESTRICTED -24,640 TOTAL -24,640
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 6, PART VI, LINE 7A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PART XI, LINE 9
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/StatesWhereCopyOfReturnIsFldCd0CA
IRS990/SubjectToProxyTaxInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TemporarilyRstrNetAssetsGrp/BOYAmt094181
IRS990/TemporarilyRstrNetAssetsGrp/EOYAmt069541
IRS990/TempOrPermanentEndowmentsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0790116
IRS990/TotalAssetsEOYAmt0653710
IRS990/TotalAssetsGrp/BOYAmt0790116
IRS990/TotalAssetsGrp/EOYAmt0653710
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt0322171
IRS990/TotalEmployeeCnt015
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt017751
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0142205
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt01345835
IRS990/TotalFunctionalExpensesGrp/TotalAmt01505791
IRS990/TotalGrossUBIAmt0876733
IRS990/TotalLiabilitiesBOYAmt054650
IRS990/TotalLiabilitiesEOYAmt065484
IRS990/TotalLiabilitiesGrp/BOYAmt054650
IRS990/TotalLiabilitiesGrp/EOYAmt065484
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0735466
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0588226
IRS990/TotalProgramServiceExpensesAmt01345835
IRS990/TotalProgramServiceRevenueAmt01047254
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0184287
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt01383191
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt0876733
IRS990/TotalVolunteersCnt040
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0790116
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0653710
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0true
IRS990/UnrestrictedNetAssetsGrp/BOYAmt0641285
IRS990/UnrestrictedNetAssetsGrp/EOYAmt0518685
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0453 FIRST STREET EAST
IRS990/USAddress/CityNm0SONOMA
IRS990/USAddress/StateAbbreviationCd0CA
IRS990/USAddress/ZIPCd095476
IRS990/VotingMembersGoverningBodyCnt013
IRS990/VotingMembersIndependentCnt013
IRS990/WebsiteAddressTxt0WWW.SONOMAVALLEY.COM
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/BuildTS02017-02-10 21:41:12Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0JONNY WESTOM
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum07079961090
ReturnHeader/BusinessOfficerGrp/SignatureDt02016-11-13
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0SONOMA VALLEY VISITORS BUREAU
ReturnHeader/Filer/BusinessNameControlTxt0SONO
ReturnHeader/Filer/EIN0680005569
ReturnHeader/Filer/PhoneNum07079961090
ReturnHeader/Filer/USAddress/AddressLine1Txt0453 FIRST STREET EAST
ReturnHeader/Filer/USAddress/CityNm0SONOMA
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd0954766701

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2016 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$653,710
Liabilities
$65,484
Net assets
$588,226
Revenue
$1,383,191
Expenses
$1,505,791
Net income
-$122,600
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.08$0.02$1.06$1.30$1.19$0.11
2023Detailed filing. Detailed filing data is available for this year.$1.01$0.06$0.95$1.20$1.10$0.10
2022Detailed filing. Detailed filing data is available for this year.$0.90$0.05$0.86$0.96$0.85$0.12
2021Detailed filing. Detailed filing data is available for this year.$0.81$0.07$0.74$0.79$0.70$0.09
2020Detailed filing. Detailed filing data is available for this year.$0.65$0.00$0.65$1.19$1.06$0.14
2019Detailed filing. Detailed filing data is available for this year.$0.67$0.16$0.51$1.31$1.24$0.07
2018Detailed filing. Detailed filing data is available for this year.$0.60$0.16$0.44$1.42$1.48$0.06
2017Detailed filing. Detailed filing data is available for this year.$0.61$0.10$0.50$1.40$1.43$0.03
2016Detailed filing. Detailed filing data is available for this year.$0.65$0.07$0.59$1.38$1.51$0.12
2015Detailed filing. Detailed filing data is available for this year.$0.79$0.05$0.74$1.37$1.39$0.02
2014Detailed filing. Detailed filing data is available for this year.$0.97$0.07$0.90$1.07$1.16$0.08
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.79$0.05$0.75$0.94
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.73$0.04$0.69$0.45
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.70$0.05$0.65$0.49