Civic Intelligence

Sonoma Valley Visitors Bureau

EIN 68-0005569 • 501(c)6 • Sonoma, CA

Profile

To serve visitors, members and the community and promoting sonoma valley as a premier travel destination with the purpose of enhancing its economic vitality.

453 First Street EastSonoma, CA 95476-6701

www.sonomavalley.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

25th percentile

0.02x

Higher debt load relative to assets than 25% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

23rd percentile

0.02x

Higher debt load relative to revenue than 23% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

62nd percentile

8.2%

Higher net margin than 62% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

61st percentile

$172,239

Higher top officer pay than 61% of similar nonprofits.

Top officer pay equals 13.2% of source-year revenue.

501(c)6 • $1M-$5M nonprofits • Source year 2024

Asset Growth

56th percentile

7.1%

Faster asset growth than 56% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

59th percentile

8.8%

Faster revenue growth than 59% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets25th percentile

Assets

Up

$1,083,258

Up $71,860 (+7.1%) from 2023

Liabilities

Down

$21,726

Down $35,114 (-62%) from 2023

Net Assets

Up

$1,061,532

Up $106,974 (+11%) from 2023

Operations
Liabilities / Revenue23rd percentileNet Margin62nd percentile

Revenue

Up

$1,300,143

Up $104,673 (+8.8%) from 2023

Expenses

Up

$1,193,169

Up $95,514 (+8.7%) from 2023

Net Income

Up

$106,974

Up $9,159 (+9.4%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth56th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.5M$1.0M$500K$0Assets 2011: $703,404Liabilities 2011: $50,180Net Assets 2011: $653,2242011Assets 2012: $728,551Liabilities 2012: $39,772Net Assets 2012: $688,7792012Assets 2013: $791,231Liabilities 2013: $45,419Net Assets 2013: $745,8122013Assets 2014: $973,812Liabilities 2014: $70,967Net Assets 2014: $902,8452014Assets 2015: $790,116Liabilities 2015: $54,650Net Assets 2015: $735,4662015Assets 2016: $653,710Liabilities 2016: $65,484Net Assets 2016: $588,2262016Assets 2017: $605,503Liabilities 2017: $100,780Net Assets 2017: $504,7232017Assets 2018: $600,477Liabilities 2018: $157,412Net Assets 2018: $443,0652018Assets 2019: $671,981Liabilities 2019: $160,775Net Assets 2019: $511,2062019Assets 2020: $653,945Liabilities 2020: $4,055Net Assets 2020: $649,8902020Assets 2021: $812,770Liabilities 2021: $73,251Net Assets 2021: $739,5192021Assets 2022: $903,896Liabilities 2022: $46,893Net Assets 2022: $857,0032022Assets 2023: $1,011,398Liabilities 2023: $56,840Net Assets 2023: $954,5582023Assets 2024: $1,083,258Liabilities 2024: $21,726Net Assets 2024: $1,061,5322024

Highlighted filing

2024

Assets$1,083,258
Liabilities$21,726
Net Assets$1,061,532
Open 2024 Filing

Operations Trend

Revenue Growth59th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$2.0M$1.5M$1.0M$500K$0-$500KExpenses 2011: $493,4422011Expenses 2012: $446,4232012Expenses 2013: $939,4852013Revenue 2014: $1,073,650Expenses 2014: $1,155,495Net Income 2014: -$81,8452014Revenue 2015: $1,367,394Expenses 2015: $1,390,076Net Income 2015: -$22,6822015Revenue 2016: $1,383,191Expenses 2016: $1,505,791Net Income 2016: -$122,6002016Revenue 2017: $1,397,895Expenses 2017: $1,426,006Net Income 2017: -$28,1112017Revenue 2018: $1,415,252Expenses 2018: $1,476,910Net Income 2018: -$61,6582018Revenue 2019: $1,310,374Expenses 2019: $1,242,233Net Income 2019: $68,1412019Revenue 2020: $1,193,981Expenses 2020: $1,055,297Net Income 2020: $138,6842020Revenue 2021: $793,532Expenses 2021: $703,903Net Income 2021: $89,6292021Revenue 2022: $962,734Expenses 2022: $845,250Net Income 2022: $117,4842022Revenue 2023: $1,195,470Expenses 2023: $1,097,655Net Income 2023: $97,8152023Revenue 2024: $1,300,143Expenses 2024: $1,193,169Net Income 2024: $106,9742024

Highlighted filing

2024

Revenue$1,300,143
Expenses$1,193,169
Net Income$106,974
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,083,258
Liabilities
$21,726
Net assets
$1,061,532
Revenue
$1,300,143
Expenses
$1,193,169
Net income
$106,974
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.08$0.02$1.06$1.30$1.19$0.11
2023Detailed filing. Detailed filing data is available for this year.$1.01$0.06$0.95$1.20$1.10$0.10
2022Detailed filing. Detailed filing data is available for this year.$0.90$0.05$0.86$0.96$0.85$0.12
2021Detailed filing. Detailed filing data is available for this year.$0.81$0.07$0.74$0.79$0.70$0.09
2020Detailed filing. Detailed filing data is available for this year.$0.65$0.00$0.65$1.19$1.06$0.14
2019Detailed filing. Detailed filing data is available for this year.$0.67$0.16$0.51$1.31$1.24$0.07
2018Detailed filing. Detailed filing data is available for this year.$0.60$0.16$0.44$1.42$1.48$0.06
2017Detailed filing. Detailed filing data is available for this year.$0.61$0.10$0.50$1.40$1.43$0.03
2016Detailed filing. Detailed filing data is available for this year.$0.65$0.07$0.59$1.38$1.51$0.12
2015Detailed filing. Detailed filing data is available for this year.$0.79$0.05$0.74$1.37$1.39$0.02
2014Detailed filing. Detailed filing data is available for this year.$0.97$0.07$0.90$1.07$1.16$0.08
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.79$0.05$0.75$0.94
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.73$0.04$0.69$0.45
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.70$0.05$0.65$0.49
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
May 14, 2025
Return Version
2023v6.0
Gross Receipts
$1,306,259
Mission and Program Overview

Mission

To serve visitors, members and the community and promoting sonoma valley as a premier travel destination with the purpose of enhancing its economic vitality.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$627,358$686,725▲ $59,367
Savings and Temporary Cash Investments$355,960$369,295▲ $13,335
Land, Buildings, and Equipment, Net$15,404$13,745▼ $1,659
Accounts Receivable$5,942$6,844▲ $902
Inventories for Sale or Use$4,032$5,200▲ $1,168
Prepaid Expenses and Deferred Charges$2,702$1,449▼ $1,253
Total Assets$1,011,398$1,083,258▲ $71,860
Liabilities
Accounts Payable and Accrued Expenses$44,281$21,726▼ $22,555
Deferred Revenue$12,559--
Total Liabilities$56,840$21,726▼ $35,114
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$940,409$1,047,383▲ $106,974
Net Assets With Donor Restrictions$14,149$14,149→ $0
Total Net Assets Fund Balance$954,558$1,061,532▲ $106,974
Total Liabilities and Net Assets / Fund Balance$1,011,398$1,083,258▲ $71,860

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$1,435$39,838$41,273
Leasehold Improvements$12,310$8,941$21,251
Compensation and Service Providers
Top Officer Pay61st percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Tim ZahnerExecutive DiFT$156,000$16,239$172,239
Tim ZahnerExecutive Director-$156,000$16,239$172,239

Board Members and Trustees

NameTitle
Gilbert Hunt BailiePresident
Dan ParksDirector
Jill BenzigerDirector
Kendall ComfortDirector
Lesli JohnDirector
Ashish PatelSecretary
Art WeiswasserTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$425,552
Program Service Revenue
$854,950
Investment Income
$17,183
Other Revenue
$2,458
All Other Contributions
$198,042
Change in Net Assets
$106,974
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$778,855
Salaries, Compensation, and Employee Benefits$414,314
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$680,836--$680,836
Other Salaries and Wages$294,814$46,800-$341,614
Other Employee Benefits$40,433$4,872-$45,305
Payroll Taxes$23,642$3,753-$27,395
Occupancy$863$13,973-$14,836
Fees for Services Accounting$10,670$1,280-$11,950
Fees for Services Other$9,146--$9,146
Office Expenses$54$8,792-$8,846
Insurance$4,959$1,828-$6,787
Other Expenses$4,532--$4,532
Depreciation Depletion$1,659--$1,659
Conferences and Meetings$392--$392
Travel$267--$267
Interest$116--$116
Total Functional Expenses$1,111,871$81,298$0$1,193,169
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 7A

“The board of directors is elected annually by a vote of eligible members. Members shall have one vote and shall be eligible for election to the board.”

Form 990, Page 6, Part VI, Line 11B

“Draft of tax returns reviewed by treasurer prior to preparing final version for filing. Signs e-file authorization prior to filing after review of final returns.”

Form 990, Page 6, Part VI, Line 12C

“Enforcement is by voluntary disclosure by the board member”

Form 990, Page 6, Part VI, Line 15A

“The executive directors salary is reviewed annually by the executive committee of the board.”

Form 990, Page 6, Part VI, Line 19

“Available upon request at the main office”

Filing and Contact Details

Filer

Filer Name
Sonoma Valley Visitors Bureau
EIN
68-0005569
Phone
7079961090
Address
453 FIRST STREET EAST, SONOMA, CA 95476-6701

Signing Officer

Name
Tim Zahner
Title
Executive Director
Phone
7079211174
Signed
2025-05-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Gilbert Hunt Bailie
Formed
1984
Legal Domicile
CA
Voting Board Members
7
Independent Board Members
7
Employees
9
Volunteers
11

Preparer

Firm
Robert L Withrow CPA
Address
843 BROADWAY, SONOMA, CA 95476-7012
Preparer
Robert L Withrow CPA
Phone
7079961101
Supplemental Narrative

Additional Explanations

Form 990, Part XI, Line 9

“Prior year unrecorded expense 0”

Raw XML Appendix389 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd0false
IRS990/AccountsPayableAccrExpnssGrp/BOYAmt044281
IRS990/AccountsPayableAccrExpnssGrp/EOYAmt021726
IRS990/AccountsReceivableGrp/BOYAmt05942
IRS990/AccountsReceivableGrp/EOYAmt06844
IRS990/ActivitiesConductedPrtshpInd0false
IRS990/ActivityOrMissionDesc0TO SERVE VISITORS, MEMBERS AND THE COMMUNITY AND PROMOTING SONOMA VALLEY AS A PREMIER TRAVEL DESTINATION WITH THE PURPOSE OF ENHANCING ITS ECONOMIC VITALITY.
IRS990/AdvertisingGrp/ProgramServicesAmt0680836
IRS990/AdvertisingGrp/TotalAmt0680836
IRS990/AllOtherContributionsAmt0198042
IRS990/AnnualDisclosureCoveredPrsnInd0true
IRS990/BooksInCareOfDetail/PersonNm0TIM ZAHNER
IRS990/BooksInCareOfDetail/PhoneNum07079961090
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt0453 FIRST STREET EAST
IRS990/BooksInCareOfDetail/USAddress/CityNm0SONOMA
IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0CA
IRS990/BooksInCareOfDetail/USAddress/ZIPCd095476
IRS990/BusinessRlnWith35CtrlEntInd0false
IRS990/BusinessRlnWithFamMemInd0false
IRS990/BusinessRlnWithOrgMemInd0false
IRS990/CashNonInterestBearingGrp/BOYAmt0627358
IRS990/CashNonInterestBearingGrp/EOYAmt0686725
IRS990/ChangeToOrgDocumentsInd0false
IRS990/CollectionsOfArtInd0false
IRS990/CompensationFromOtherSrcsInd0false
IRS990/CompensationProcessCEOInd0true
IRS990/CompensationProcessOtherInd0false
IRS990/ConferencesMeetingsGrp/ProgramServicesAmt0392
IRS990/ConferencesMeetingsGrp/TotalAmt0392
IRS990/ConflictOfInterestPolicyInd0true
IRS990/ConservationEasementsInd0false
IRS990/ConsolidatedAuditFinclStmtInd0false
IRS990/CostOfGoodsSoldAmt06116
IRS990/CreditCounselingInd0false
IRS990/CYBenefitsPaidToMembersAmt00
IRS990/CYContributionsGrantsAmt0425552
IRS990/CYGrantsAndSimilarPaidAmt00
IRS990/CYInvestmentIncomeAmt017183
IRS990/CYOtherExpensesAmt0778855
IRS990/CYOtherRevenueAmt02458
IRS990/CYProgramServiceRevenueAmt0854950
IRS990/CYRevenuesLessExpensesAmt0106974
IRS990/CYSalariesCompEmpBnftPaidAmt0414314
IRS990/CYTotalExpensesAmt01193169
IRS990/CYTotalFundraisingExpenseAmt00
IRS990/CYTotalProfFndrsngExpnsAmt00
IRS990/CYTotalRevenueAmt01300143
IRS990/DecisionsSubjectToApprovaInd0false
IRS990/DeductibleArtContributionInd0false
IRS990/DeductibleNonCashContriInd0false
IRS990/DeferredRevenueGrp/BOYAmt012559
IRS990/DelegationOfMgmtDutiesInd0false
IRS990/DepreciationDepletionGrp/ProgramServicesAmt01659
IRS990/DepreciationDepletionGrp/TotalAmt01659
IRS990/Desc0THE SONOMA VALLEY VISITORS BUREAU (SVVB) IS A MEMBERSHIP ORGANIZATION THAT OPERATES TWO VISITOR CENTERS. THE VISITOR CENTERS HOST ALL BUSINESS OPERATIONS, WHICH INCLUDE DISSEMINATION OF MEMBER INFORMATION TO VISITORS AND TOURISTS, RETAIL SALES, SPONSORSHIPS, COOPERATIVE ADVERTISING, MARKETING & MEDIA PLANNING, AND MEMBER BUY-IN PROGRAMS.
IRS990/DescribedInSection501c3Ind0false
IRS990/DisregardedEntityInd0false
IRS990/DocumentRetentionPolicyInd0true
IRS990/DonorAdvisedFundInd0false
IRS990/DonorRestrictionNetAssetsGrp/BOYAmt014149
IRS990/DonorRestrictionNetAssetsGrp/EOYAmt014149
IRS990/DonorRstrOrQuasiEndowmentsInd0false
IRS990/ElectionOfBoardMembersInd0true
IRS990/EmployeeCnt09
IRS990/EmploymentTaxReturnsFiledInd0true
IRS990/ExpenseAmt01111871
IRS990/FamilyOrBusinessRlnInd0false
IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt01280
IRS990/FeesForServicesAccountingGrp/ProgramServicesAmt010670
IRS990/FeesForServicesAccountingGrp/TotalAmt011950
IRS990/FeesForServicesOtherGrp/ProgramServicesAmt09146
IRS990/FeesForServicesOtherGrp/TotalAmt09146
IRS990/ForeignActivitiesInd0false
IRS990/ForeignFinancialAccountInd0false
IRS990/ForeignOfficeInd0false
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt040.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt11.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt20.50
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt30.50
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt40.50
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt50.50
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt61.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt71.00
IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd0X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd0X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd1X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd2X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd3X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd4X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd5X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd6X
IRS990/Form990PartVIISectionAGrp/OfficerInd0X
IRS990/Form990PartVIISectionAGrp/OfficerInd1X
IRS990/Form990PartVIISectionAGrp/OfficerInd2X
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt016239
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt10
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt20
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt30
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt40
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt50
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt60
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt70
IRS990/Form990PartVIISectionAGrp/PersonNm0TIM ZAHNER
IRS990/Form990PartVIISectionAGrp/PersonNm1GILBERT HUNT BAILIE
IRS990/Form990PartVIISectionAGrp/PersonNm2JILL BENZIGER
IRS990/Form990PartVIISectionAGrp/PersonNm3KENDALL COMFORT
IRS990/Form990PartVIISectionAGrp/PersonNm4LESLI JOHN
IRS990/Form990PartVIISectionAGrp/PersonNm5DAN PARKS
IRS990/Form990PartVIISectionAGrp/PersonNm6ASHISH PATEL
IRS990/Form990PartVIISectionAGrp/PersonNm7ART WEISWASSER
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt0156000
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt70
IRS990/Form990PartVIISectionAGrp/TitleTxt0EXECUTIVE DI
IRS990/Form990PartVIISectionAGrp/TitleTxt1PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt7TREASURER
IRS990/Form990ProvidedToGvrnBodyInd0true
IRS990/Form990TFiledInd0true
IRS990/FormationYr01984
IRS990/FormerOfcrEmployeesListedInd0false
IRS990/FSAuditedInd0false
IRS990/FundraisingActivitiesInd0false
IRS990/GamingActivitiesInd0false
IRS990/GoverningBodyVotingMembersCnt07
IRS990/GovernmentGrantsAmt0227510
IRS990/GrantsToIndividualsInd0false
IRS990/GrantsToOrganizationsInd0false
IRS990/GrantToRelatedPersonInd0false
IRS990/GrossReceiptsAmt01306259
IRS990/GrossSalesOfInventoryAmt06651
IRS990/GroupReturnForAffiliatesInd0false
IRS990/IncludeFIN48FootnoteInd0false
IRS990/IndependentAuditFinclStmtInd0false
IRS990/IndependentVotingMemberCnt07
IRS990/IndivRcvdGreaterThan100KCnt01
IRS990/IndoorTanningServicesInd0false
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InfoInScheduleOPartXIInd0X
IRS990/InsuranceGrp/ManagementAndGeneralAmt01828
IRS990/InsuranceGrp/ProgramServicesAmt04959
IRS990/InsuranceGrp/TotalAmt06787
IRS990/InterestGrp/ProgramServicesAmt0116
IRS990/InterestGrp/TotalAmt0116
IRS990/InventoriesForSaleOrUseGrp/BOYAmt04032
IRS990/InventoriesForSaleOrUseGrp/EOYAmt05200
IRS990/InvestmentIncomeGrp/RelatedOrExemptFuncIncomeAmt017183
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt017183
IRS990/InvestmentInJointVentureInd0false
IRS990/IRPDocumentCnt012
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt048779
IRS990/LandBldgEquipBasisNetGrp/BOYAmt015404
IRS990/LandBldgEquipBasisNetGrp/EOYAmt013745
IRS990/LandBldgEquipCostOrOtherBssAmt062524
IRS990/LegalDomicileStateCd0CA
IRS990/LoanOutstandingInd0false
IRS990/LocalChaptersInd0false
IRS990/MaterialDiversionOrMisuseInd0false
IRS990/MembersOrStockholdersInd0false
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd0true
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0TO SERVE VISITORS, MEMBERS AND THE COMMUNITY AND PROMOTING SONOMA VALLEY AS A PREMIER TRAVEL DESTINATION WITH THE PURPOSE OF ENHANCING ITS ECONOMIC VITALITY.
IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
IRS990/NetAssetsOrFundBalancesBOYAmt0954558
IRS990/NetAssetsOrFundBalancesEOYAmt01061532
IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt0535
IRS990/NetIncomeOrLossGrp/UnrelatedBusinessRevenueAmt0535
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt0940409
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt01047383
IRS990/NoListedPersonsCompensatedInd0X
IRS990/NondeductibleContributionsInd0false
IRS990/OccupancyGrp/ManagementAndGeneralAmt013973
IRS990/OccupancyGrp/ProgramServicesAmt0863
IRS990/OccupancyGrp/TotalAmt014836
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt08792
IRS990/OfficeExpensesGrp/ProgramServicesAmt054
IRS990/OfficeExpensesGrp/TotalAmt08846
IRS990/OfficerMailingAddressInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt04872
IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt040433
IRS990/OtherEmployeeBenefitsGrp/TotalAmt045305
IRS990/OtherExpensesGrp/Desc0SUPPLIES-MEMBERSHIP
IRS990/OtherExpensesGrp/Desc1EQUIP RENTAL-COPIER
IRS990/OtherExpensesGrp/Desc2TELEPHONE & INTERNET
IRS990/OtherExpensesGrp/Desc3BANK CHARGES & CC FEES
IRS990/OtherExpensesGrp/ProgramServicesAmt024612
IRS990/OtherExpensesGrp/ProgramServicesAmt18630
IRS990/OtherExpensesGrp/ProgramServicesAmt26246
IRS990/OtherExpensesGrp/ProgramServicesAmt34532
IRS990/OtherExpensesGrp/TotalAmt024612
IRS990/OtherExpensesGrp/TotalAmt18630
IRS990/OtherExpensesGrp/TotalAmt26246
IRS990/OtherExpensesGrp/TotalAmt34532
IRS990/OtherRevenueMiscGrp/Desc0BOOKING COMMISSIONS
IRS990/OtherRevenueMiscGrp/RelatedOrExemptFuncIncomeAmt01923
IRS990/OtherRevenueMiscGrp/TotalRevenueColumnAmt01923
IRS990/OtherRevenueTotalAmt01923
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt046800
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt0294814
IRS990/OtherSalariesAndWagesGrp/TotalAmt0341614
IRS990/PartialLiquidationInd0false
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt03753
IRS990/PayrollTaxesGrp/ProgramServicesAmt023642
IRS990/PayrollTaxesGrp/TotalAmt027395
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt02702
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt01449
IRS990/PrincipalOfficerNm0GILBERT HUNT BAILIE
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/BusinessCd0711300
IRS990/ProgramServiceRevenueGrp/BusinessCd1711300
IRS990/ProgramServiceRevenueGrp/Desc0SPONSORSHIP-SONOMA TID
IRS990/ProgramServiceRevenueGrp/Desc1MEMBERSHIPS
IRS990/ProgramServiceRevenueGrp/Desc2MARKETING SONOMA VALLEY
IRS990/ProgramServiceRevenueGrp/Desc3VISITORS GUIDE AD SALES
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0680000
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt1138785
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0680000
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt1138785
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt220905
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt315260
IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt020905
IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt115260
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt0375128
IRS990/PYInvestmentIncomeAmt0721
IRS990/PYOtherExpensesAmt0702781
IRS990/PYOtherRevenueAmt0937
IRS990/PYProgramServiceRevenueAmt0818684
IRS990/PYRevenuesLessExpensesAmt097815
IRS990/PYSalariesCompEmpBnftPaidAmt0394874
IRS990/PYTotalExpensesAmt01097655
IRS990/PYTotalRevenueAmt01195470
IRS990/ReconcilationRevenueExpnssAmt0106974
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RevenueAmt0854950
IRS990/SavingsAndTempCashInvstGrp/BOYAmt0355960
IRS990/SavingsAndTempCashInvstGrp/EOYAmt0369295
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd0true
IRS990ScheduleD/EquipmentGrp/BookValueAmt01435
IRS990ScheduleD/EquipmentGrp/DepreciationAmt039838
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt041273
IRS990ScheduleD/LeaseholdImprovementsGrp/BookValueAmt012310
IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt08941
IRS990ScheduleD/LeaseholdImprovementsGrp/OtherCostOrOtherBasisAmt021251
IRS990ScheduleD/TotalBookValueLandBuildingsAmt013745
IRS990ScheduleJ/BoardOrCommitteeApprovalInd0X
IRS990ScheduleJ/EquityBasedCompArrngmInd0false
IRS990/ScheduleJRequiredInd0true
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt0156000
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt04680
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt011559
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0TIM ZAHNER
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0EXECUTIVE DIRECTOR
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt0172239
IRS990ScheduleJ/SeverancePaymentInd0false
IRS990ScheduleJ/SupplementalNonqualRtrPlanInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE BOARD OF DIRECTORS IS ELECTED ANNUALLY BY A VOTE OF ELIGIBLE MEMBERS. MEMBERS SHALL HAVE ONE VOTE AND SHALL BE ELIGIBLE FOR ELECTION TO THE BOARD.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1DRAFT OF TAX RETURNS REVIEWED BY TREASURER PRIOR TO PREPARING FINAL VERSION FOR FILING. SIGNS E-FILE AUTHORIZATION PRIOR TO FILING AFTER REVIEW OF FINAL RETURNS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2ENFORCEMENT IS BY VOLUNTARY DISCLOSURE BY THE BOARD MEMBER
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE EXECUTIVE DIRECTORS SALARY IS REVIEWED ANNUALLY BY THE EXECUTIVE COMMITTEE OF THE BOARD.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4AVAILABLE UPON REQUEST AT THE MAIN OFFICE
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5PRIOR YEAR UNRECORDED EXPENSE 0
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 6, PART VI, LINE 7A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PART XI, LINE 9
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/StatesWhereCopyOfReturnIsFldCd0CA
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt01011398
IRS990/TotalAssetsEOYAmt01083258
IRS990/TotalAssetsGrp/BOYAmt01011398
IRS990/TotalAssetsGrp/EOYAmt01083258
IRS990/TotalCompGreaterThan150KInd0true
IRS990/TotalContributionsAmt0425552
IRS990/TotalEmployeeCnt09
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt081298
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt01111871
IRS990/TotalFunctionalExpensesGrp/TotalAmt01193169
IRS990/TotalGrossUBIAmt036700
IRS990/TotalLiabilitiesBOYAmt056840
IRS990/TotalLiabilitiesEOYAmt021726
IRS990/TotalLiabilitiesGrp/BOYAmt056840
IRS990/TotalLiabilitiesGrp/EOYAmt021726
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0954558
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt01061532
IRS990/TotalOtherCompensationAmt016239
IRS990/TotalProgramServiceExpensesAmt01111871
IRS990/TotalProgramServiceRevenueAmt0854950
IRS990/TotalReportableCompFromOrgAmt0156000
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0837891
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt01300143
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt036700
IRS990/TotalVolunteersCnt011
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt01011398
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt01083258
IRS990/TravelGrp/ProgramServicesAmt0267
IRS990/TravelGrp/TotalAmt0267
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0true
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt01254 BROADWAY
IRS990/USAddress/CityNm0SONOMA
IRS990/USAddress/StateAbbreviationCd0CA
IRS990/USAddress/ZIPCd095476
IRS990/VotingMembersGoverningBodyCnt07
IRS990/VotingMembersIndependentCnt07
IRS990/WebsiteAddressTxt0WWW.SONOMAVALLEY.COM
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0TIM ZAHNER
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum07079211174
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-05-14
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0SONOMA VALLEY VISITORS BUREAU
ReturnHeader/Filer/BusinessNameControlTxt0SONO
ReturnHeader/Filer/EIN0680005569
ReturnHeader/Filer/PhoneNum07079961090
ReturnHeader/Filer/USAddress/AddressLine1Txt0453 FIRST STREET EAST
ReturnHeader/Filer/USAddress/CityNm0SONOMA
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd0954766701
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0680111144
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0ROBERT L WITHROW CPA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0843 BROADWAY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0SONOMA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0954767012
ReturnHeader/PreparerPersonGrp/PhoneNum07079961101
ReturnHeader/PreparerPersonGrp/PreparationDt02025-05-14
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0ROBERT L WITHROW CPA
ReturnHeader/PreparerPersonGrp/SelfEmployedInd0X
ReturnHeader/ReturnTs02025-05-14T14:44:16-04:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02023-07-01
ReturnHeader/TaxPeriodEndDt02024-06-30
ReturnHeader/TaxYr02023

Document Assets

No mirrored PDF or thumbnail assets are attached yet.