Civic Intelligence

Sonoma Valley Visitors Bureau

EIN 68-0005569 • 501(c)6 • Sonoma, CA

Profile

To serve visitors, members and the community and promoting sonoma valley as a premier travel destination with the purpose of enhancing its economic vitality.

453 First Street EastSonoma, CA 95476-6701

www.sonomavalley.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

34th percentile

0.06x

Higher debt load relative to assets than 34% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2023

Liabilities / Revenue

30th percentile

0.05x

Higher debt load relative to revenue than 30% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2023

Net Margin

62nd percentile

8.2%

Higher net margin than 62% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Source year 2023

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

68th percentile

12%

Faster asset growth than 68% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2022 to 2023

Revenue Growth

82nd percentile

24%

Faster revenue growth than 82% of similar nonprofits.

501(c)6 • $1M-$5M nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets34th percentile

Assets

Up

$1,083,258

Up $71,860 (+7.1%) from 2023

Liabilities

Down

$21,726

Down $35,114 (-62%) from 2023

Net Assets

Up

$1,061,532

Up $106,974 (+11%) from 2023

Operations
Liabilities / Revenue30th percentileNet Margin62nd percentile

Revenue

Up

$1,300,143

Up $104,673 (+8.8%) from 2023

Expenses

Up

$1,193,169

Up $95,514 (+8.7%) from 2023

Net Income

Up

$106,974

Up $9,159 (+9.4%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth68th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.5M$1.0M$500K$0Assets 2011: $703,404Liabilities 2011: $50,180Net Assets 2011: $653,2242011Assets 2012: $728,551Liabilities 2012: $39,772Net Assets 2012: $688,7792012Assets 2013: $791,231Liabilities 2013: $45,419Net Assets 2013: $745,8122013Assets 2014: $973,812Liabilities 2014: $70,967Net Assets 2014: $902,8452014Assets 2015: $790,116Liabilities 2015: $54,650Net Assets 2015: $735,4662015Assets 2016: $653,710Liabilities 2016: $65,484Net Assets 2016: $588,2262016Assets 2017: $605,503Liabilities 2017: $100,780Net Assets 2017: $504,7232017Assets 2018: $600,477Liabilities 2018: $157,412Net Assets 2018: $443,0652018Assets 2019: $671,981Liabilities 2019: $160,775Net Assets 2019: $511,2062019Assets 2020: $653,945Liabilities 2020: $4,055Net Assets 2020: $649,8902020Assets 2021: $812,770Liabilities 2021: $73,251Net Assets 2021: $739,5192021Assets 2022: $903,896Liabilities 2022: $46,893Net Assets 2022: $857,0032022Assets 2023: $1,011,398Liabilities 2023: $56,840Net Assets 2023: $954,5582023Assets 2024: $1,083,258Liabilities 2024: $21,726Net Assets 2024: $1,061,5322024

Highlighted filing

2024

Assets$1,083,258
Liabilities$21,726
Net Assets$1,061,532
Open 2024 Filing

Operations Trend

Revenue Growth82nd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$2.0M$1.5M$1.0M$500K$0-$500KExpenses 2011: $493,4422011Expenses 2012: $446,4232012Expenses 2013: $939,4852013Revenue 2014: $1,073,650Expenses 2014: $1,155,495Net Income 2014: -$81,8452014Revenue 2015: $1,367,394Expenses 2015: $1,390,076Net Income 2015: -$22,6822015Revenue 2016: $1,383,191Expenses 2016: $1,505,791Net Income 2016: -$122,6002016Revenue 2017: $1,397,895Expenses 2017: $1,426,006Net Income 2017: -$28,1112017Revenue 2018: $1,415,252Expenses 2018: $1,476,910Net Income 2018: -$61,6582018Revenue 2019: $1,310,374Expenses 2019: $1,242,233Net Income 2019: $68,1412019Revenue 2020: $1,193,981Expenses 2020: $1,055,297Net Income 2020: $138,6842020Revenue 2021: $793,532Expenses 2021: $703,903Net Income 2021: $89,6292021Revenue 2022: $962,734Expenses 2022: $845,250Net Income 2022: $117,4842022Revenue 2023: $1,195,470Expenses 2023: $1,097,655Net Income 2023: $97,8152023Revenue 2024: $1,300,143Expenses 2024: $1,193,169Net Income 2024: $106,9742024

Highlighted filing

2024

Revenue$1,300,143
Expenses$1,193,169
Net Income$106,974
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,083,258
Liabilities
$21,726
Net assets
$1,061,532
Revenue
$1,300,143
Expenses
$1,193,169
Net income
$106,974
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.08$0.02$1.06$1.30$1.19$0.11
2023Detailed filing. Detailed filing data is available for this year.$1.01$0.06$0.95$1.20$1.10$0.10
2022Detailed filing. Detailed filing data is available for this year.$0.90$0.05$0.86$0.96$0.85$0.12
2021Detailed filing. Detailed filing data is available for this year.$0.81$0.07$0.74$0.79$0.70$0.09
2020Detailed filing. Detailed filing data is available for this year.$0.65$0.00$0.65$1.19$1.06$0.14
2019Detailed filing. Detailed filing data is available for this year.$0.67$0.16$0.51$1.31$1.24$0.07
2018Detailed filing. Detailed filing data is available for this year.$0.60$0.16$0.44$1.42$1.48$0.06
2017Detailed filing. Detailed filing data is available for this year.$0.61$0.10$0.50$1.40$1.43$0.03
2016Detailed filing. Detailed filing data is available for this year.$0.65$0.07$0.59$1.38$1.51$0.12
2015Detailed filing. Detailed filing data is available for this year.$0.79$0.05$0.74$1.37$1.39$0.02
2014Detailed filing. Detailed filing data is available for this year.$0.97$0.07$0.90$1.07$1.16$0.08
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.79$0.05$0.75$0.94
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.73$0.04$0.69$0.45
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.70$0.05$0.65$0.49
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
May 14, 2025
Return Version
2023v6.0
Gross Receipts
$1,306,259
Mission and Program Overview

Mission

To serve visitors, members and the community and promoting sonoma valley as a premier travel destination with the purpose of enhancing its economic vitality.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$627,358$686,725▲ $59,367
Savings and Temporary Cash Investments$355,960$369,295▲ $13,335
Land, Buildings, and Equipment, Net$15,404$13,745▼ $1,659
Accounts Receivable$5,942$6,844▲ $902
Inventories for Sale or Use$4,032$5,200▲ $1,168
Prepaid Expenses and Deferred Charges$2,702$1,449▼ $1,253
Total Assets$1,011,398$1,083,258▲ $71,860
Liabilities
Accounts Payable and Accrued Expenses$44,281$21,726▼ $22,555
Deferred Revenue$12,559--
Total Liabilities$56,840$21,726▼ $35,114
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$940,409$1,047,383▲ $106,974
Net Assets With Donor Restrictions$14,149$14,149→ $0
Total Net Assets Fund Balance$954,558$1,061,532▲ $106,974
Total Liabilities and Net Assets / Fund Balance$1,011,398$1,083,258▲ $71,860

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$1,435$39,838$41,273
Leasehold Improvements$12,310$8,941$21,251
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Tim ZahnerExecutive DiFT$156,000$16,239$172,239
Tim ZahnerExecutive Director-$156,000$16,239$172,239

Board Members and Trustees

NameTitle
Gilbert Hunt BailiePresident
Dan ParksDirector
Jill BenzigerDirector
Kendall ComfortDirector
Lesli JohnDirector
Ashish PatelSecretary
Art WeiswasserTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$425,552
Program Service Revenue
$854,950
Investment Income
$17,183
Other Revenue
$2,458
All Other Contributions
$198,042
Change in Net Assets
$106,974
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$778,855
Salaries, Compensation, and Employee Benefits$414,314
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$680,836--$680,836
Other Salaries and Wages$294,814$46,800-$341,614
Other Employee Benefits$40,433$4,872-$45,305
Payroll Taxes$23,642$3,753-$27,395
Occupancy$863$13,973-$14,836
Fees for Services Accounting$10,670$1,280-$11,950
Fees for Services Other$9,146--$9,146
Office Expenses$54$8,792-$8,846
Insurance$4,959$1,828-$6,787
Other Expenses$4,532--$4,532
Depreciation Depletion$1,659--$1,659
Conferences and Meetings$392--$392
Travel$267--$267
Interest$116--$116
Total Functional Expenses$1,111,871$81,298$0$1,193,169
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 7A

“The board of directors is elected annually by a vote of eligible members. Members shall have one vote and shall be eligible for election to the board.”

Form 990, Page 6, Part VI, Line 11B

“Draft of tax returns reviewed by treasurer prior to preparing final version for filing. Signs e-file authorization prior to filing after review of final returns.”

Form 990, Page 6, Part VI, Line 12C

“Enforcement is by voluntary disclosure by the board member”

Form 990, Page 6, Part VI, Line 15A

“The executive directors salary is reviewed annually by the executive committee of the board.”

Form 990, Page 6, Part VI, Line 19

“Available upon request at the main office”

Filing and Contact Details

Filer

Filer Name
Sonoma Valley Visitors Bureau
EIN
68-0005569
Phone
7079961090
Address
453 FIRST STREET EAST, SONOMA, CA 95476-6701

Signing Officer

Name
Tim Zahner
Title
Executive Director
Phone
7079211174
Signed
2025-05-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Gilbert Hunt Bailie
Formed
1984
Legal Domicile
CA
Voting Board Members
7
Independent Board Members
7
Employees
9
Volunteers
11

Preparer

Firm
Robert L Withrow CPA
Address
843 BROADWAY, SONOMA, CA 95476-7012
Preparer
Robert L Withrow CPA
Phone
7079961101
Supplemental Narrative

Additional Explanations

Form 990, Part XI, Line 9

“Prior year unrecorded expense 0”

Raw XML Appendix389 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ProgramServiceRevenueGrp/Desc1MEMBERSHIPS
IRS990/ProgramServiceRevenueGrp/Desc2MARKETING SONOMA VALLEY
IRS990/ProgramServiceRevenueGrp/Desc3VISITORS GUIDE AD SALES
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IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt315260
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE BOARD OF DIRECTORS IS ELECTED ANNUALLY BY A VOTE OF ELIGIBLE MEMBERS. MEMBERS SHALL HAVE ONE VOTE AND SHALL BE ELIGIBLE FOR ELECTION TO THE BOARD.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1DRAFT OF TAX RETURNS REVIEWED BY TREASURER PRIOR TO PREPARING FINAL VERSION FOR FILING. SIGNS E-FILE AUTHORIZATION PRIOR TO FILING AFTER REVIEW OF FINAL RETURNS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2ENFORCEMENT IS BY VOLUNTARY DISCLOSURE BY THE BOARD MEMBER
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE EXECUTIVE DIRECTORS SALARY IS REVIEWED ANNUALLY BY THE EXECUTIVE COMMITTEE OF THE BOARD.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4AVAILABLE UPON REQUEST AT THE MAIN OFFICE
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5PRIOR YEAR UNRECORDED EXPENSE 0
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 6, PART VI, LINE 7A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 15A
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IRS990/WebsiteAddressTxt0WWW.SONOMAVALLEY.COM
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0TIM ZAHNER
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum07079211174
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-05-14
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0SONOMA VALLEY VISITORS BUREAU
ReturnHeader/Filer/BusinessNameControlTxt0SONO
ReturnHeader/Filer/EIN0680005569
ReturnHeader/Filer/PhoneNum07079961090
ReturnHeader/Filer/USAddress/AddressLine1Txt0453 FIRST STREET EAST
ReturnHeader/Filer/USAddress/CityNm0SONOMA
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
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ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0680111144
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0ROBERT L WITHROW CPA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0843 BROADWAY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0SONOMA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0954767012
ReturnHeader/PreparerPersonGrp/PhoneNum07079961101
ReturnHeader/PreparerPersonGrp/PreparationDt02025-05-14
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0ROBERT L WITHROW CPA
ReturnHeader/PreparerPersonGrp/SelfEmployedInd0X
ReturnHeader/ReturnTs02025-05-14T14:44:16-04:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02023-07-01
ReturnHeader/TaxPeriodEndDt02024-06-30
ReturnHeader/TaxYr02023

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