Civic Intelligence

Sonoma Valley Visitors Bureau

990 • Fiscal year 2015 • EIN 68-0005569

Jul 01, 2014 to Jun 30, 2015 • Filed on Oct 21, 2015

453 First Street EastSonoma, CA 95476-6701

(707) 996-1090

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

30th percentile

0.07x

Higher debt load relative to assets than 30% of similar nonprofits.

2015 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2015

Liabilities / Revenue

24th percentile

0.04x

Higher debt load relative to revenue than 24% of similar nonprofits.

2015 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2015

Net Margin

26th percentile

-1.7%

Higher net margin than 26% of similar nonprofits.

2015 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2015

Top Officer Pay

21st percentile

$0

Higher top officer pay than 21% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2015 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2015

Asset Growth

7th percentile

-19%

Faster asset growth than 7% of similar nonprofits.

2015 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2014 to 2015

Revenue Growth

91st percentile

27%

Faster revenue growth than 91% of similar nonprofits.

2015 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2014 to 2015

Assets

Down

$790,116

Down $183,696 (-19%) from 2014

Net Assets

Down

$735,466

Down $167,379 (-19%) from 2014

Liabilities

Down

$54,650

Down $16,317 (-23%) from 2014

Revenue

Up

$1,367,394

Up $293,744 (+27%) from 2014

Expenses

Up

$1,390,076

Up $234,581 (+20%) from 2014

Net Income

Up

-$22,682

Up $59,163 (+72%) from 2014

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.5M$1.0M$500K$0Assets 2011: $703,404Liabilities 2011: $50,180Net Assets 2011: $653,2242011Assets 2012: $728,551Liabilities 2012: $39,772Net Assets 2012: $688,7792012Assets 2013: $791,231Liabilities 2013: $45,419Net Assets 2013: $745,8122013Assets 2014: $973,812Liabilities 2014: $70,967Net Assets 2014: $902,8452014Assets 2015: $790,116Liabilities 2015: $54,650Net Assets 2015: $735,4662015Assets 2016: $653,710Liabilities 2016: $65,484Net Assets 2016: $588,2262016Assets 2017: $605,503Liabilities 2017: $100,780Net Assets 2017: $504,7232017Assets 2018: $600,477Liabilities 2018: $157,412Net Assets 2018: $443,0652018Assets 2019: $671,981Liabilities 2019: $160,775Net Assets 2019: $511,2062019Assets 2020: $653,945Liabilities 2020: $4,055Net Assets 2020: $649,8902020Assets 2021: $812,770Liabilities 2021: $73,251Net Assets 2021: $739,5192021Assets 2022: $903,896Liabilities 2022: $46,893Net Assets 2022: $857,0032022Assets 2023: $1,011,398Liabilities 2023: $56,840Net Assets 2023: $954,5582023Assets 2024: $1,083,258Liabilities 2024: $21,726Net Assets 2024: $1,061,5322024

Highlighted filing

2015

Assets$790,116
Liabilities$54,650
Net Assets$735,466

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$2.0M$1.5M$1.0M$500K$0-$500KExpenses 2011: $493,4422011Expenses 2012: $446,4232012Expenses 2013: $939,4852013Revenue 2014: $1,073,650Expenses 2014: $1,155,495Net Income 2014: -$81,8452014Revenue 2015: $1,367,394Expenses 2015: $1,390,076Net Income 2015: -$22,6822015Revenue 2016: $1,383,191Expenses 2016: $1,505,791Net Income 2016: -$122,6002016Revenue 2017: $1,397,895Expenses 2017: $1,426,006Net Income 2017: -$28,1112017Revenue 2018: $1,415,252Expenses 2018: $1,476,910Net Income 2018: -$61,6582018Revenue 2019: $1,310,374Expenses 2019: $1,242,233Net Income 2019: $68,1412019Revenue 2020: $1,193,981Expenses 2020: $1,055,297Net Income 2020: $138,6842020Revenue 2021: $793,532Expenses 2021: $703,903Net Income 2021: $89,6292021Revenue 2022: $962,734Expenses 2022: $845,250Net Income 2022: $117,4842022Revenue 2023: $1,195,470Expenses 2023: $1,097,655Net Income 2023: $97,8152023Revenue 2024: $1,300,143Expenses 2024: $1,193,169Net Income 2024: $106,9742024

Highlighted filing

2015

Revenue$1,367,394
Expenses$1,390,076
Net Income-$22,682
Jump To
Filing Snapshot
Filing Period
Jul 1, 2014 to Jun 30, 2015
Signed
Oct 21, 2015
Return Version
2014v5.0
Gross Receipts
$1,388,443
Mission and Program Overview

Mission

To serve visitors, members and the community and promoting sonoma valley as a premier travel destination with the purpose of enhancing its economic vitality.

Promoting public awareness of sonoma valley

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$667,204$647,160▼ $20,044
Cash and Non-Interest-Bearing Accounts$195,086$42,068▼ $153,018
Prepaid Expenses and Deferred Charges$45,893$39,761▼ $6,132
Land, Buildings, and Equipment, Net$27,091$25,651▼ $1,440
Accounts Receivable$23,429$16,267▼ $7,162
Other Notes and Loans Receivable, Net-$10,000-
Inventories for Sale or Use$15,109$9,209▼ $5,900
Total Assets$973,812$790,116▼ $183,696
Liabilities
Deferred Revenue$42,406$51,823▲ $9,417
Accounts Payable and Accrued Expenses$28,561$2,827▼ $25,734
Total Liabilities$70,967$54,650▼ $16,317
Net Assets / Fund Balance
Unrestricted Net Assets$663,967$641,285▼ $22,682
Temporarily Rstr Net Assets$238,878$94,181▼ $144,697
Total Net Assets Fund Balance$902,845$735,466▼ $167,379
Total Liabilities and Net Assets / Fund Balance$973,812$790,116▼ $183,696

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$6,357$53,262$59,619
Leasehold Improvements$19,294$1,957$21,251
Compensation and Service Providers
Revenue and Support

Revenue Composition

Contributions and Grants
$317,700
Program Service Revenue
$1,031,765
Investment Income
$4,110
Other Revenue
$13,819
All Other Contributions
$5,700
Change in Net Assets
$-22,682
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,066,842
Salaries, Compensation, and Employee Benefits$323,234
Total Fundraising Expense$11,075
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$933,922--$933,922
Other Salaries and Wages$192,260--$192,260
Current Officers, Directors, Trustees, and Key Employees$50,493$40,394$10,099$100,986
Payroll Taxes$21,871$3,639$910$26,420
Occupancy$12,046$11,577-$23,623
All Other Expenses$14,871$2,011-$16,882
Fees for Services Accounting$2,943$11,340-$14,283
Office Expenses-$14,086-$14,086
Other Expenses$6,089$30,682-$6,089
Insurance$3,353$1,514-$4,867
Other Employee Benefits$3,238$264$66$3,568
Depreciation Depletion$3,428$12-$3,440
Conferences and Meetings$1,254--$1,254
Fees for Services Legal-$135-$135
Total Functional Expenses$1,263,347$115,654$11,075$1,390,076
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$5,647
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 7A

The board of directors is elected annually by a vote of eligible members. Members shall have one vote and shall be eligible for election to the board.

Form 990, Page 6, Part VI, Line 11B

Draft of tax returns reviewed by executive director prior to preparing final version for filing. Signs e-file authorization prior to filing.

Form 990, Page 6, Part VI, Line 12C

Enforcement is by voluntary disclosure by the board member

Form 990, Page 6, Part VI, Line 15A

The executive directors salary is reviewed annually by the executive committee of the board.

Form 990, Page 6, Part VI, Line 19

Available upon request at the main office

Filing and Contact Details

Filer

Filer Name
Sonoma Valley Visitors Bureau
EIN
68-0005569
Phone
7079961090
Address
453 FIRST STREET EAST, SONOMA, CA 95476-6701

Signing Officer

Name
Wendy Peterson
Title
Executive Director
Phone
7079961090
Signed
2015-10-21
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Wendy Peterson
Formed
1984
Legal Domicile
CA
Voting Board Members
11
Independent Board Members
11
Employees
13
Volunteers
50

Preparer

Firm
Robert L Withrow CPA
Address
843 BROADWAY, SONOMA, CA 95476-7012
Preparer
Robert L Withrow CPA
Phone
7079961101
Supplemental Narrative

Additional Explanations

Form 990, Part XI, Line 9

Decrease in temp restricted 144,697

Raw XML Appendix399 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ProgramServiceRevenueGrp/Desc0MARKETING SONOMA VALLEY
IRS990/ProgramServiceRevenueGrp/Desc1MEMBERSHIPS
IRS990/ProgramServiceRevenueGrp/Desc2VISITORS GUIDE
IRS990/ProgramServiceRevenueGrp/Desc3SONOMA TID ADMIN FEES
IRS990/ProgramServiceRevenueGrp/Desc4WEBSITE AD SALES
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0163361
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0734175
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt1163361
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt291629
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt340000
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt42600
IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt0734175
IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt191629
IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt240000
IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt32600
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt0325804
IRS990/PYInvestmentIncomeAmt0-24023
IRS990/PYOtherExpensesAmt0879454
IRS990/PYOtherRevenueAmt011638
IRS990/PYProgramServiceRevenueAmt0760231
IRS990/PYRevenuesLessExpensesAmt0-81845
IRS990/PYSalariesCompEmpBnftPaidAmt0276041
IRS990/PYTotalExpensesAmt01155495
IRS990/PYTotalRevenueAmt01073650
IRS990/ReconcilationRevenueExpnssAmt0-22682
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/SavingsAndTempCashInvstGrp/BOYAmt0667204
IRS990/SavingsAndTempCashInvstGrp/EOYAmt0647160
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleD/EquipmentGrp/BookValueAmt06357
IRS990ScheduleD/EquipmentGrp/DepreciationAmt053262
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt059619
IRS990ScheduleD/LeaseholdImprovementsGrp/BookValueAmt019294
IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt01957
IRS990ScheduleD/LeaseholdImprovementsGrp/OtherCostOrOtherBasisAmt021251
IRS990ScheduleD/TotalBookValueLandBuildingsAmt025651
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE BOARD OF DIRECTORS IS ELECTED ANNUALLY BY A VOTE OF ELIGIBLE MEMBERS. MEMBERS SHALL HAVE ONE VOTE AND SHALL BE ELIGIBLE FOR ELECTION TO THE BOARD.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1DRAFT OF TAX RETURNS REVIEWED BY EXECUTIVE DIRECTOR PRIOR TO PREPARING FINAL VERSION FOR FILING. SIGNS E-FILE AUTHORIZATION PRIOR TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2ENFORCEMENT IS BY VOLUNTARY DISCLOSURE BY THE BOARD MEMBER
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE EXECUTIVE DIRECTORS SALARY IS REVIEWED ANNUALLY BY THE EXECUTIVE COMMITTEE OF THE BOARD.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4AVAILABLE UPON REQUEST AT THE MAIN OFFICE
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5DECREASE IN TEMP RESTRICTED 144,697
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 6, PART VI, LINE 7A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PART XI, LINE 9
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/StatesWhereCopyOfReturnIsFldCd0CA
IRS990/SubjectToProxyTaxInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TemporarilyRstrNetAssetsGrp/BOYAmt0238878
IRS990/TemporarilyRstrNetAssetsGrp/EOYAmt094181
IRS990/TempOrPermanentEndowmentsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0973812
IRS990/TotalAssetsEOYAmt0790116
IRS990/TotalAssetsGrp/BOYAmt0973812
IRS990/TotalAssetsGrp/EOYAmt0790116
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt0317700
IRS990/TotalEmployeeCnt013
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt011075
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0115654
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt01263347
IRS990/TotalFunctionalExpensesGrp/TotalAmt01390076
IRS990/TotalGrossUBIAmt0875330
IRS990/TotalLiabilitiesBOYAmt070967
IRS990/TotalLiabilitiesEOYAmt054650
IRS990/TotalLiabilitiesGrp/BOYAmt070967
IRS990/TotalLiabilitiesGrp/EOYAmt054650
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0902845
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0735466
IRS990/TotalProgramServiceExpensesAmt01263347
IRS990/TotalProgramServiceRevenueAmt01031765
IRS990/TotalRevenueGrp/ExclusionAmt05647
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0168717
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt01367394
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt0875330
IRS990/TotalVolunteersCnt050
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0973812
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0790116
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0true
IRS990/UnrestrictedNetAssetsGrp/BOYAmt0663967
IRS990/UnrestrictedNetAssetsGrp/EOYAmt0641285
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0453 FIRST STREET EAST
IRS990/USAddress/CityNm0SONOMA
IRS990/USAddress/StateAbbreviationCd0CA
IRS990/USAddress/ZIPCd095476
IRS990/VotingMembersGoverningBodyCnt011
IRS990/VotingMembersIndependentCnt011
IRS990/WebsiteAddressTxt0WWW.SONOMAVALLEY.COM
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/BuildTS02016-02-25 16:41:14Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0WENDY PETERSON
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum07079961090
ReturnHeader/BusinessOfficerGrp/SignatureDt02015-10-21
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0SONOMA VALLEY VISITORS BUREAU
ReturnHeader/Filer/BusinessNameControlTxt0SONO
ReturnHeader/Filer/EIN0680005569
ReturnHeader/Filer/PhoneNum07079961090
ReturnHeader/Filer/USAddress/AddressLine1Txt0453 FIRST STREET EAST
ReturnHeader/Filer/USAddress/CityNm0SONOMA
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd0954766701
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0680111144
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0ROBERT L WITHROW CPA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0843 BROADWAY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0SONOMA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0954767012
ReturnHeader/PreparerPersonGrp/PhoneNum07079961101
ReturnHeader/PreparerPersonGrp/PreparationDt02015-11-06
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0ROBERT L WITHROW CPA
ReturnHeader/PreparerPersonGrp/SelfEmployedInd0X
ReturnHeader/ReturnTs02015-11-12T17:35:45-06:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02014-07-01
ReturnHeader/TaxPeriodEndDt02015-06-30
ReturnHeader/TaxYr02014

Document Assets

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Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.08$0.02$1.06$1.30$1.19$0.11
2023Detailed filing. Detailed filing data is available for this year.$1.01$0.06$0.95$1.20$1.10$0.10
2022Detailed filing. Detailed filing data is available for this year.$0.90$0.05$0.86$0.96$0.85$0.12
2021Detailed filing. Detailed filing data is available for this year.$0.81$0.07$0.74$0.79$0.70$0.09
2020Detailed filing. Detailed filing data is available for this year.$0.65$0.00$0.65$1.19$1.06$0.14
2019Detailed filing. Detailed filing data is available for this year.$0.67$0.16$0.51$1.31$1.24$0.07
2018Detailed filing. Detailed filing data is available for this year.$0.60$0.16$0.44$1.42$1.48$0.06
2017Detailed filing. Detailed filing data is available for this year.$0.61$0.10$0.50$1.40$1.43$0.03
2016Detailed filing. Detailed filing data is available for this year.$0.65$0.07$0.59$1.38$1.51$0.12
2015Detailed filing. Detailed filing data is available for this year.$0.79$0.05$0.74$1.37$1.39$0.02
2014Detailed filing. Detailed filing data is available for this year.$0.97$0.07$0.90$1.07$1.16$0.08
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.79$0.05$0.75$0.94
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.73$0.04$0.69$0.45
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.70$0.05$0.65$0.49