Civic Intelligence

Sonoma Valley Visitors Bureau

990 • Fiscal year 2014 • EIN 68-0005569

Jul 01, 2013 to Jun 30, 2014 • Filed on Nov 10, 2014

Organization ProfileWWW.SONOMAVALLEY.COM
453 First Street East95476-6701

(707) 996-1090

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

31st percentile

0.07x

Higher debt load relative to assets than 31% of similar nonprofits.

2014 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2014

Liabilities / Revenue

29th percentile

0.07x

Higher debt load relative to revenue than 29% of similar nonprofits.

2014 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2014

Net Margin

13th percentile

-7.6%

Higher net margin than 13% of similar nonprofits.

2014 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2014

Top Officer Pay

21st percentile

$0

Higher top officer pay than 21% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2014 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2014

Asset Growth

87th percentile

23%

Faster asset growth than 87% of similar nonprofits.

2014 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2013 to 2014

Revenue Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2014

Balance Sheet
Liabilities / Assets31st percentile

Assets

Up

$973,812

Up $182,581 (+23%) from 2013

Net Assets

Up

$902,845

Up $157,033 (+21%) from 2013

Liabilities

Up

$70,967

Up $25,548 (+56%) from 2013

Revenue And Expenses
Liabilities / Revenue29th percentileNet Margin13th percentile

Revenue

$1,073,650

No earlier filing loaded for comparison.

Expenses

Up

$1,155,495

Up $216,010 (+23%) from 2013

Net Income

-$81,845

No earlier filing loaded for comparison.

Historical Trend

Balance Sheet Trend

Asset Growth87th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.5M$1.0M$500K$0Assets 2011: $703,404Liabilities 2011: $50,180Net Assets 2011: $653,2242011Assets 2012: $728,551Liabilities 2012: $39,772Net Assets 2012: $688,7792012Assets 2013: $791,231Liabilities 2013: $45,419Net Assets 2013: $745,8122013Assets 2014: $973,812Liabilities 2014: $70,967Net Assets 2014: $902,8452014Assets 2015: $790,116Liabilities 2015: $54,650Net Assets 2015: $735,4662015Assets 2016: $653,710Liabilities 2016: $65,484Net Assets 2016: $588,2262016Assets 2017: $605,503Liabilities 2017: $100,780Net Assets 2017: $504,7232017Assets 2018: $600,477Liabilities 2018: $157,412Net Assets 2018: $443,0652018Assets 2019: $671,981Liabilities 2019: $160,775Net Assets 2019: $511,2062019Assets 2020: $653,945Liabilities 2020: $4,055Net Assets 2020: $649,8902020Assets 2021: $812,770Liabilities 2021: $73,251Net Assets 2021: $739,5192021Assets 2022: $903,896Liabilities 2022: $46,893Net Assets 2022: $857,0032022Assets 2023: $1,011,398Liabilities 2023: $56,840Net Assets 2023: $954,5582023Assets 2024: $1,083,258Liabilities 2024: $21,726Net Assets 2024: $1,061,5322024

Highlighted filing

2014

Assets$973,812
Liabilities$70,967
Net Assets$902,845
Open 2014 Filing

Operations Trend

Revenue GrowthScore unavailable

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$2.0M$1.5M$1.0M$500K$0-$500KExpenses 2011: $493,4422011Expenses 2012: $446,4232012Expenses 2013: $939,4852013Revenue 2014: $1,073,650Expenses 2014: $1,155,495Net Income 2014: -$81,8452014Revenue 2015: $1,367,394Expenses 2015: $1,390,076Net Income 2015: -$22,6822015Revenue 2016: $1,383,191Expenses 2016: $1,505,791Net Income 2016: -$122,6002016Revenue 2017: $1,397,895Expenses 2017: $1,426,006Net Income 2017: -$28,1112017Revenue 2018: $1,415,252Expenses 2018: $1,476,910Net Income 2018: -$61,6582018Revenue 2019: $1,310,374Expenses 2019: $1,242,233Net Income 2019: $68,1412019Revenue 2020: $1,193,981Expenses 2020: $1,055,297Net Income 2020: $138,6842020Revenue 2021: $793,532Expenses 2021: $703,903Net Income 2021: $89,6292021Revenue 2022: $962,734Expenses 2022: $845,250Net Income 2022: $117,4842022Revenue 2023: $1,195,470Expenses 2023: $1,097,655Net Income 2023: $97,8152023Revenue 2024: $1,300,143Expenses 2024: $1,193,169Net Income 2024: $106,9742024

Highlighted filing

2014

Revenue$1,073,650
Expenses$1,155,495
Net Income-$81,845
Open 2014 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2013 to Jun 30, 2014
Signed
Nov 10, 2014
Return Version
2013v3.1
Gross Receipts
$1,124,790
Mission and Program Overview

Mission

To serve visitors, members and the community and promoting sonoma valley as a premier travel destination with the purpose of enhancing its economic vitality.

Promoting public awareness of sonoma valley

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$509,639$667,204▲ $157,565
Cash and Non-Interest-Bearing Accounts$148,318$195,086▲ $46,768
Prepaid Expenses and Deferred Charges$51,865$45,893▼ $5,972
Land, Buildings, and Equipment, Net$53,126$27,091▼ $26,035
Accounts Receivable$7,003$23,429▲ $16,426
Inventories for Sale or Use$21,280$15,109▼ $6,171
Total Assets$791,231$973,812▲ $182,581
Liabilities
Deferred Revenue$36,862$42,406▲ $5,544
Accounts Payable and Accrued Expenses$8,557$28,561▲ $20,004
Total Liabilities$45,419$70,967▲ $25,548
Net Assets / Fund Balance
Unrestricted Net Assets$745,812$663,967▼ $81,845
Temporarily Rstr Net Assets-$238,878-
Total Net Assets Fund Balance$745,812$902,845▲ $157,033
Total Liabilities and Net Assets / Fund Balance$791,231$973,812▲ $182,581

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$6,775$50,844$57,619
Leasehold Improvements$20,316$935$21,251
Compensation and Service Providers
Top Officer Pay21st percentile

Board Members and Trustees

NameTitle
Gary Saperstein Out in the VineyardPresident
Sondra Bernsteinthe Girl Andthe FigAt Large Director
Bill Blum Macarthur Place HotelspaDirector
Craig Miller Macarthur Place HotelDirector
James Hahn Sunflower CafeDirector
Suvy Hart the Lodge at SonomaDirector
Valerie Pattersonthe Hidden Oak InnDirector
Lesli John Pangloss WinerySecretary
Dan Parks the Inn at SonomaTreasurer
Jerry Wheeler Sonoma RacewayVice Preside
Paul Giusto Highway 12 VineyardsVice Preside
Revenue and Support

Revenue Composition

Contributions and Grants
$325,804
Program Service Revenue
$760,231
Investment Income
$-24,023
Other Revenue
$11,638
All Other Contributions
$5,663
Change in Net Assets
$-81,845

Audited Revenue Reconciliation

Revenue per Audited Statements
$1,073,650
Total Revenue per Audited Statements
$1,073,650
Total Revenue per Form 990
$1,073,650
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$879,454
Salaries, Compensation, and Employee Benefits$276,041
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$770,279--$770,279
Other Salaries and Wages$219,517$29,230-$248,747
Occupancy$13,701$13,410-$27,111
Payroll Taxes$20,156$2,684-$22,840
Office Expenses-$17,437-$17,437
Fees for Services Accounting$2,867$11,157-$14,024
All Other Expenses$9,162$3,386-$12,548
Other Expenses$4,680--$4,680
Insurance$3,265$1,220-$4,485
Other Employee Benefits$4,083$371-$4,454
Depreciation Depletion$3,603$17-$3,620
Conferences and Meetings$2,855--$2,855
Total Functional Expenses$1,076,583$78,912$0$1,155,495

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,155,495
Total Expenses per Audited Statements$1,155,495
Total Expenses per Form 990$1,155,495
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Gross Income$5,245
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 7A

“The board of directors is elected annually by a vote of eligible members. Members shall have one vote and shall be eligible for election to the board.”

Form 990, Page 6, Part VI, Line 11B

“Draft of tax returns reviewed by executive director prior to preparing final version for filing. Signs e-file authorization prior to filing.”

Form 990, Page 6, Part VI, Line 12C

“Enforcement is by voluntary disclosure by the board member”

Form 990, Page 6, Part VI, Line 15A

“The executive directors salary is reviewed annually by the executive committee of the board.”

Form 990, Page 6, Part VI, Line 19

“Available upon request at the main office”

Filing and Contact Details

Filer

EIN
68-0005569
Phone
7079961090

Signing Officer

Name
Wendy Peterson
Title
Executive Director
Phone
7079961090
Signed
2014-11-10
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Wendy Peterson
Formed
1984
Legal Domicile
CA
Voting Board Members
11
Independent Board Members
11
Employees
14
Volunteers
50

Preparer

Preparer
Robert L Withrow CPA
Phone
7079961101
Supplemental Narrative

Additional Explanations

Form 990, Part XI, Line 9

“Increase in temp restricted net assets 238,878”

Raw XML Appendix397 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ProgramServiceRevenueGrp/BusinessCd3511190
IRS990/ProgramServiceRevenueGrp/Desc0MARKETING SONOMA VALLEY
IRS990/ProgramServiceRevenueGrp/Desc1MEMBERSHIPS
IRS990/ProgramServiceRevenueGrp/Desc2VISITORS GUIDE
IRS990/ProgramServiceRevenueGrp/Desc3SONOMA TID ADMIN FEES
IRS990/ProgramServiceRevenueGrp/Desc4WEBSITE AD SALES
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0158853
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0467110
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt1158853
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt276618
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt355000
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt42650
IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt0467110
IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt176618
IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt255000
IRS990/ProgramServiceRevenueGrp/UnrelatedBusinessRevenueAmt32650
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt0337240
IRS990/PYInvestmentIncomeAmt05314
IRS990/PYOtherExpensesAmt0679863
IRS990/PYOtherRevenueAmt020618
IRS990/PYProgramServiceRevenueAmt0633346
IRS990/PYRevenuesLessExpensesAmt057033
IRS990/PYSalariesCompEmpBnftPaidAmt0259622
IRS990/PYTotalExpensesAmt0939485
IRS990/PYTotalRevenueAmt0996518
IRS990/ReconcilationRevenueExpnssAmt0-81845
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0false
IRS990/ReportProgramRelatedInvstInd0false
IRS990/SavingsAndTempCashInvstGrp/BOYAmt0509639
IRS990/SavingsAndTempCashInvstGrp/EOYAmt0667204
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleD/EquipmentGrp/BookValueAmt06775
IRS990ScheduleD/EquipmentGrp/DepreciationAmt050844
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt057619
IRS990ScheduleD/ExpensesSubtotalAmt01155495
IRS990ScheduleD/LeaseholdImprovementsGrp/BookValueAmt020316
IRS990ScheduleD/LeaseholdImprovementsGrp/DepreciationAmt0935
IRS990ScheduleD/LeaseholdImprovementsGrp/OtherCostOrOtherBasisAmt021251
IRS990ScheduleD/RevenueSubtotalAmt01073650
IRS990ScheduleD/TotalBookValueLandBuildingsAmt027091
IRS990ScheduleD/TotalExpensesPerForm990Amt01155495
IRS990ScheduleD/TotalRevenuePerForm990Amt01073650
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt01073650
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt01155495
IRS990/ScheduleJRequiredInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE BOARD OF DIRECTORS IS ELECTED ANNUALLY BY A VOTE OF ELIGIBLE MEMBERS. MEMBERS SHALL HAVE ONE VOTE AND SHALL BE ELIGIBLE FOR ELECTION TO THE BOARD.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1DRAFT OF TAX RETURNS REVIEWED BY EXECUTIVE DIRECTOR PRIOR TO PREPARING FINAL VERSION FOR FILING. SIGNS E-FILE AUTHORIZATION PRIOR TO FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2ENFORCEMENT IS BY VOLUNTARY DISCLOSURE BY THE BOARD MEMBER
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE EXECUTIVE DIRECTORS SALARY IS REVIEWED ANNUALLY BY THE EXECUTIVE COMMITTEE OF THE BOARD.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4AVAILABLE UPON REQUEST AT THE MAIN OFFICE
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5INCREASE IN TEMP RESTRICTED NET ASSETS 238,878
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 6, PART VI, LINE 7A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PART XI, LINE 9
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/StatesWhereCopyOfReturnIsFldCd0CA
IRS990/SubjectToProxyTaxInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TemporarilyRstrNetAssetsGrp/EOYAmt0238878
IRS990/TempOrPermanentEndowmentsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0791231
IRS990/TotalAssetsEOYAmt0973812
IRS990/TotalAssetsGrp/BOYAmt0791231
IRS990/TotalAssetsGrp/EOYAmt0973812
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt0325804
IRS990/TotalEmployeeCnt014
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt078912
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt01076583
IRS990/TotalFunctionalExpensesGrp/TotalAmt01155495
IRS990/TotalGrossUBIAmt0607771
IRS990/TotalLiabilitiesBOYAmt045419
IRS990/TotalLiabilitiesEOYAmt070967
IRS990/TotalLiabilitiesGrp/BOYAmt045419
IRS990/TotalLiabilitiesGrp/EOYAmt070967
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0745812
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0902845
IRS990/TotalProgramServiceExpensesAmt01076583
IRS990/TotalProgramServiceRevenueAmt0760231
IRS990/TotalRevenueGrp/ExclusionAmt05245
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0134830
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt01073650
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt0607771
IRS990/TotalVolunteersCnt050
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0791231
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0973812
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0true
IRS990/UnrestrictedNetAssetsGrp/BOYAmt0745812
IRS990/UnrestrictedNetAssetsGrp/EOYAmt0663967
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine10453 FIRST STREET EAST
IRS990/USAddress/City0SONOMA
IRS990/USAddress/State0CA
IRS990/USAddress/ZIPCode095476
IRS990/VotingMembersGoverningBodyCnt011
IRS990/VotingMembersIndependentCnt011
IRS990/WebsiteAddressTxt0WWW.SONOMAVALLEY.COM
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/BuildTS02015-11-30 17:44:51Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0WENDY PETERSON
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum07079961090
ReturnHeader/BusinessOfficerGrp/SignatureDt02014-11-10
ReturnHeader/Filer/BusinessName/BusinessNameLine10SONOMA VALLEY VISITORS BUREAU
ReturnHeader/Filer/BusinessNameControlTxt0SONO
ReturnHeader/Filer/EIN0680005569
ReturnHeader/Filer/PhoneNum07079961090
ReturnHeader/Filer/USAddress/AddressLine10453 FIRST STREET EAST
ReturnHeader/Filer/USAddress/City0SONOMA
ReturnHeader/Filer/USAddress/State0CA
ReturnHeader/Filer/USAddress/ZIPCode0954766701
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0680111144
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine10ROBERT L WITHROW CPA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine10843 BROADWAY
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/City0SONOMA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/State0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCode095476
ReturnHeader/PreparerPersonGrp/PhoneNum07079961101
ReturnHeader/PreparerPersonGrp/PreparationDt02014-11-10
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0ROBERT L WITHROW CPA
ReturnHeader/PreparerPersonGrp/SelfEmployedInd0X
ReturnHeader/ReturnTs02014-11-14T17:58:11-06:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02013-07-01
ReturnHeader/TaxPeriodEndDt02014-06-30
ReturnHeader/TaxYr02013

Document Assets

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Filings

Displayed year

2014 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$973,812
Liabilities
$70,967
Net assets
$902,845
Revenue
$1,073,650
Expenses
$1,155,495
Net income
-$81,845
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.08$0.02$1.06$1.30$1.19$0.11
2023Detailed filing. Detailed filing data is available for this year.$1.01$0.06$0.95$1.20$1.10$0.10
2022Detailed filing. Detailed filing data is available for this year.$0.90$0.05$0.86$0.96$0.85$0.12
2021Detailed filing. Detailed filing data is available for this year.$0.81$0.07$0.74$0.79$0.70$0.09
2020Detailed filing. Detailed filing data is available for this year.$0.65$0.00$0.65$1.19$1.06$0.14
2019Detailed filing. Detailed filing data is available for this year.$0.67$0.16$0.51$1.31$1.24$0.07
2018Detailed filing. Detailed filing data is available for this year.$0.60$0.16$0.44$1.42$1.48$0.06
2017Detailed filing. Detailed filing data is available for this year.$0.61$0.10$0.50$1.40$1.43$0.03
2016Detailed filing. Detailed filing data is available for this year.$0.65$0.07$0.59$1.38$1.51$0.12
2015Detailed filing. Detailed filing data is available for this year.$0.79$0.05$0.74$1.37$1.39$0.02
2014Detailed filing. Detailed filing data is available for this year.$0.97$0.07$0.90$1.07$1.16$0.08
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.79$0.05$0.75$0.94
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.73$0.04$0.69$0.45
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.70$0.05$0.65$0.49