Civic Intelligence

Macon-Bibb County Convention and Visitors Bureau

990 • Fiscal year 2023 • EIN 58-1465549

Jul 01, 2022 to Jun 30, 2023 • Filed on Feb 26, 2024

Organization ProfileVISITMACON.ORG

View Organization Page

450 Martin Luther King Jr BlvdMacon, GA 31201

(478) 743-3401

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

19th percentile

0.04x

Higher debt load relative to assets than 19% of similar nonprofits.

2023 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2023

Liabilities / Revenue

17th percentile

0.07x

Higher debt load relative to revenue than 17% of similar nonprofits.

2023 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2023

Net Margin

50th percentile

4.6%

Higher net margin than 50% of similar nonprofits.

2023 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2023

Top Officer Pay

21st percentile

$153,553

Higher top officer pay than 21% of similar nonprofits.

Top officer pay equals 3.8% of source-year revenue.

2023 filings • 501(c)6 • $5M-$10M nonprofits • Source year 2023

Asset Growth

11th percentile

-7.8%

Faster asset growth than 11% of similar nonprofits.

2023 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2022 to 2023

Revenue Growth

22nd percentile

-3.6%

Faster revenue growth than 22% of similar nonprofits.

2023 filings • 501(c)6 • $5M-$10M nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets19th percentile

Assets

Down

$6,869,907

Down $582,503 (-7.8%) from 2022

Net Assets

Up

$6,602,556

Up $188,876 (+2.9%) from 2022

Liabilities

Down

$267,351

Down $771,379 (-74%) from 2022

Revenue And Expenses
Liabilities / Revenue17th percentileNet Margin50th percentile

Revenue

Down

$4,075,300

Down $154,200 (-3.6%) from 2022

Expenses

Up

$3,886,424

Up $1,086,948 (+39%) from 2022

Net Income

Down

$188,876

Down $1,241,148 (-87%) from 2022

Historical Trend

Balance Sheet Trend

Asset Growth11th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$10M$5.0M$0Assets 2010: $2,840,321Liabilities 2010: $303,257Net Assets 2010: $2,537,0642010Assets 2011: $2,963,042Liabilities 2011: $197,937Net Assets 2011: $2,765,1052011Assets 2012: $3,096,328Liabilities 2012: $160,350Net Assets 2012: $2,935,9782012Assets 2013: $3,230,830Liabilities 2013: $154,490Net Assets 2013: $3,076,3402013Assets 2014: $3,256,635Liabilities 2014: $68,014Net Assets 2014: $3,188,6212014Assets 2015: $3,464,122Liabilities 2015: $99,026Net Assets 2015: $3,365,0962015Assets 2016: $3,553,832Liabilities 2016: $29,477Net Assets 2016: $3,524,3552016Assets 2017: $4,009,510Liabilities 2017: $72,034Net Assets 2017: $3,937,4762017Assets 2018: $4,421,872Liabilities 2018: $97,391Net Assets 2018: $4,324,4812018Assets 2019: $4,819,933Liabilities 2019: $81,384Net Assets 2019: $4,738,5492019Assets 2020: $4,720,372Liabilities 2020: $141,118Net Assets 2020: $4,579,2542020Assets 2021: $5,221,792Liabilities 2021: $238,136Net Assets 2021: $4,983,6562021Assets 2022: $7,452,410Liabilities 2022: $1,038,730Net Assets 2022: $6,413,6802022Assets 2023: $6,869,907Liabilities 2023: $267,351Net Assets 2023: $6,602,5562023Assets 2024: $9,046,802Liabilities 2024: $258,092Net Assets 2024: $8,788,7102024

Highlighted filing

2023

Assets$6,869,907
Liabilities$267,351
Net Assets$6,602,556
Open 2023 Filing

Operations Trend

Revenue Growth22nd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$8.0M$6.0M$4.0M$2.0M$0-$2.0MExpenses 2010: $1,709,4262010Expenses 2011: $1,397,7642011Expenses 2012: $1,465,2412012Expenses 2013: $1,680,6362013Revenue 2014: $1,899,403Expenses 2014: $1,787,122Net Income 2014: $112,2812014Revenue 2015: $1,961,507Expenses 2015: $1,785,032Net Income 2015: $176,4752015Revenue 2016: $2,084,206Expenses 2016: $1,924,947Net Income 2016: $159,2592016Revenue 2017: $2,309,853Expenses 2017: $1,896,732Net Income 2017: $413,1212017Revenue 2018: $2,342,253Expenses 2018: $1,955,248Net Income 2018: $387,0052018Revenue 2019: $2,529,233Expenses 2019: $2,115,165Net Income 2019: $414,0682019Revenue 2020: $2,019,288Expenses 2020: $2,178,583Net Income 2020: -$159,2952020Revenue 2021: $2,288,834Expenses 2021: $1,884,432Net Income 2021: $404,4022021Revenue 2022: $4,229,500Expenses 2022: $2,799,476Net Income 2022: $1,430,0242022Revenue 2023: $4,075,300Expenses 2023: $3,886,424Net Income 2023: $188,8762023Revenue 2024: $6,424,791Expenses 2024: $4,238,637Net Income 2024: $2,186,1542024

Highlighted filing

2023

Revenue$4,075,300
Expenses$3,886,424
Net Income$188,876
Open 2023 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2022 to Jun 30, 2023
Signed
Feb 26, 2024
Return Version
2022v5.0
Gross Receipts
$4,075,300
Mission and Program Overview

Mission

Promotion of Tourism

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$4,870,493$4,116,530▼ $753,963
Land, Buildings, and Equipment, Net$1,883,145$2,023,099▲ $139,954
Pledges and Grants Receivable$497,996$598,190▲ $100,194
Prepaid Expenses and Deferred Charges$81,053$86,509▲ $5,456
Intangible Assets$23,596$45,579▲ $21,983
Total Assets$7,452,410$6,869,907▼ $582,503
Other Assets Total$96,127--
Liabilities
Accounts Payable and Accrued Expenses$120,680$199,399▲ $78,719
Deferred Revenue$908,397$53,998▼ $854,399
Other Liabilities$9,653$13,954▲ $4,301
Total Liabilities$1,038,730$267,351▼ $771,379
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$6,404,197$6,386,073▼ $18,124
Net Assets With Donor Restrictions$9,483$216,483▲ $207,000
Total Net Assets Fund Balance$6,413,680$6,602,556▲ $188,876
Total Liabilities and Net Assets / Fund Balance$7,452,410$6,869,907▼ $582,503

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$1,871,178$1,220,651$3,091,829
Equipment$41,296$101,677$142,973
Other Land Buildings$110,625$11,230$121,855
Compensation and Service Providers
Top Officer Pay21st percentile

Employees

NameTitleFull / Part TimeBaseTotal
Gary WheatPresident/ceFT$153,553$153,553
Gary WheatPresident/CEO-$153,553$153,553

Board Members and Trustees

NameTitle
Patricia GibbsChair
Susan WelshPast Chair
Tina DicksonVice Chair
David ThompsonBoard Member
Emily HopkinsBoard Member
Jamie WeatherfordBoard Member
Kathy MartinBoard Member
Nancy LottBoard Member
Rosetta BoatrightBoard Member
Seth ClarkBoard Member
David AielloEx-efficio
Stacy MooreEx-efficio
Renita PattersonEx-officio
Justin AndrewsSecretary/tr
Revenue and Support

Revenue Composition

Contributions and Grants
$4,021,793
Program Service Revenue
$35,315
Investment Income
$18,192
Other Revenue
$0
All Other Contributions
$226,455
Change in Net Assets
$188,876

Audited Revenue Reconciliation

Revenue per Audited Statements
$4,075,300
Total Revenue per Audited Statements
$4,075,300
Total Revenue per Form 990
$4,075,300
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$2,843,977
Salaries, Compensation, and Employee Benefits$1,042,447
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
All Other Expenses$831,012$150,580-$981,592
Other Salaries and Wages$544,863$183,259-$728,122
Advertising$327,892--$327,892
Other Employee Benefits$114,235$46,537-$160,772
Current Officers, Directors, Trustees, and Key Employees$133,146$20,407-$153,553
Other Expenses$128,047--$128,047
Fees for Services Other-$63,352-$63,352
Conferences and Meetings$46,942--$46,942
Insurance$29,560$9,853-$39,413
Office Expenses-$23,765-$23,765
Depreciation Depletion-$14,355-$14,355
Total Functional Expenses$3,374,316$512,108$0$3,886,424

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$3,886,424
Total Expenses per Audited Statements$3,886,424
Total Expenses per Form 990$3,886,424
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Accrued Vacation Payable$13,954
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“The form 990 is reviewed by the president/ceo and the board of directors prior to being filed.”

Form 990, Page 6, Part VI, Line 12C

“The board monitors the conflict of interest policy annually.”

Form 990, Page 6, Part VI, Line 15A

“The boasrd of directors reviews the accomplishments and performance of the president/ceo and uses comparability data in reviewing salaries and raises. The president/ceo recommends promotions and salary increases to the board based on their of other convention and visitors bureau employees. The board receives information via a professional hospitality executive search firm regarding comparable ceo salaries.”

Form 990, Page 6, Part VI, Line 19

“Documents available upon request.”

Filing and Contact Details

Filer

Filer Name
Visit Macon Inc
EIN
58-1465549
Phone
4787433401
Address
450 MARTIN LUTHER KING JR BLVD, MACON, GA 31201

Signing Officer

Name
Gary Wheat
Title
President/CEO
Phone
4787433401
Signed
2024-02-26

Organization Details

Principal Officer
Patricia Gibbs
Formed
1982
Legal Domicile
Ga
Voting Board Members
10
Independent Board Members
10
Employees
24

Preparer

Firm
Mcnair Mclemore Middlebrooks & Co LLC
Address
POST OFFICE BOX ONE, MACON, GA 31202-0001
Preparer
Ronald K Busby
Phone
4787466277
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 24E

“Strategic planning & imp 103,299 0 0 printing & publications 101,050 0 0 group sales & transport 98,726 0 0 equipment maintenance 37,240 58,270 0 depreciation 69,155 23,052 0 sponsorships 84,402 0 0 convention advertising 69,533 0 0 brochure distribution 66,414 0 0 billboards 61,952 0 0 small equipment 0 38,762 0 trade shows 35,140 0 0 telephone 19,281 6,427 0 promotional aids 25,609 0 0 utilities 17,478 5,826 0 industry associations 17,722 0 0 membership 3,278 13,142 0 tour expenses 14,777 0 0 postage 5,956 1,985 0 bank charges 0 2,869 0 miscellaneous 0 247 0 total 831,012 150,580 0”

Financial Statement Notes

Schedule D, Page 3, Part X

“The organization is exempt from federal incvome taxes under section 501(c) (6) of the internal revenue code, except for income derived from unrelated business activities. The organization has taken the position that all income is derived from program activities and therefore, no tax liability has been recorded. The organization believes that it has appropriate support for any positions taken, and as such, does not have any uncertain tax positions that are material to the financial statements.”

Raw XML AppendixShowing 400 of 415 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd0false
IRS990/AccountsPayableAccrExpnssGrp/BOYAmt0120680
IRS990/AccountsPayableAccrExpnssGrp/EOYAmt0199399
IRS990/ActivitiesConductedPrtshpInd0false
IRS990/ActivityOrMissionDesc0PROMOTION OF TOURISM
IRS990/AdvertisingGrp/ProgramServicesAmt0327892
IRS990/AdvertisingGrp/TotalAmt0327892
IRS990/AllOtherContributionsAmt0226455
IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt0150580
IRS990/AllOtherExpensesGrp/ProgramServicesAmt0831012
IRS990/AllOtherExpensesGrp/TotalAmt0981592
IRS990/AnnualDisclosureCoveredPrsnInd0true
IRS990/BooksInCareOfDetail/PersonNm0IRISH HUBBARD
IRS990/BooksInCareOfDetail/PhoneNum04787433401
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt0450 MARTIN LUTHER KING JR BLVD
IRS990/BooksInCareOfDetail/USAddress/CityNm0MACON
IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0GA
IRS990/BooksInCareOfDetail/USAddress/ZIPCd031201
IRS990/BusinessRlnWith35CtrlEntInd0false
IRS990/BusinessRlnWithFamMemInd0false
IRS990/BusinessRlnWithOrgMemInd0false
IRS990/CashNonInterestBearingGrp/BOYAmt04870493
IRS990/CashNonInterestBearingGrp/EOYAmt04116530
IRS990/ChangeToOrgDocumentsInd0false
IRS990/CollectionsOfArtInd0false
IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt020407
IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt0133146
IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt0153553
IRS990/CompensationFromOtherSrcsInd0false
IRS990/CompensationProcessCEOInd0true
IRS990/CompensationProcessOtherInd0false
IRS990/ConferencesMeetingsGrp/ProgramServicesAmt046942
IRS990/ConferencesMeetingsGrp/TotalAmt046942
IRS990/ConflictOfInterestPolicyInd0true
IRS990/ConservationEasementsInd0false
IRS990/ConsolidatedAuditFinclStmtInd0false
IRS990/CreditCounselingInd0false
IRS990/CYBenefitsPaidToMembersAmt00
IRS990/CYContributionsGrantsAmt04021793
IRS990/CYGrantsAndSimilarPaidAmt00
IRS990/CYInvestmentIncomeAmt018192
IRS990/CYOtherExpensesAmt02843977
IRS990/CYOtherRevenueAmt00
IRS990/CYProgramServiceRevenueAmt035315
IRS990/CYRevenuesLessExpensesAmt0188876
IRS990/CYSalariesCompEmpBnftPaidAmt01042447
IRS990/CYTotalExpensesAmt03886424
IRS990/CYTotalFundraisingExpenseAmt00
IRS990/CYTotalProfFndrsngExpnsAmt00
IRS990/CYTotalRevenueAmt04075300
IRS990/DecisionsSubjectToApprovaInd0false
IRS990/DeductibleArtContributionInd0false
IRS990/DeductibleNonCashContriInd0false
IRS990/DeferredRevenueGrp/BOYAmt0908397
IRS990/DeferredRevenueGrp/EOYAmt053998
IRS990/DelegationOfMgmtDutiesInd0false
IRS990/DepreciationDepletionGrp/ManagementAndGeneralAmt014355
IRS990/DepreciationDepletionGrp/TotalAmt014355
IRS990/Desc0PRIMARY PURPOSE IS TO PROMOTE TOURISM IN THE MIDDLE GEORGIA AREA. THIS IS ACHIEVED THROUGH THE PUBLICATION OF A NEWSLETTER, THE PROMOTION OF LOCAL EVENTS, AND GROUP TOURS OF THE AREA'S ATTRACTIONS. THE ORGANIZATION ALSO ORGANIZES CONVENTIONS TO BE HELD IN MIDDLE GEORGIA. ALL THE CITIZENS AND BUSINESSES IN THE MIDDLE GA AREA, AS WELL AS AREA TOURISTS, BENEFIT FROM THE ABOVE ACTIVITIES.
IRS990/DescribedInSection501c3Ind0false
IRS990/DisregardedEntityInd0false
IRS990/DocumentRetentionPolicyInd0true
IRS990/DonorAdvisedFundInd0false
IRS990/DonorRestrictionNetAssetsGrp/BOYAmt09483
IRS990/DonorRestrictionNetAssetsGrp/EOYAmt0216483
IRS990/DonorRstrOrQuasiEndowmentsInd0false
IRS990/ElectionOfBoardMembersInd0false
IRS990/EmployeeCnt024
IRS990/EmploymentTaxReturnsFiledInd0true
IRS990/ExpenseAmt03374316
IRS990/FamilyOrBusinessRlnInd0false
IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt063352
IRS990/FeesForServicesOtherGrp/TotalAmt063352
IRS990/ForeignActivitiesInd0false
IRS990/ForeignFinancialAccountInd0false
IRS990/ForeignOfficeInd0false
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt040.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt11.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt22.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt31.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt41.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt51.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt62.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt72.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt81.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt91.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt101.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt111.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt121.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt131.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt141.00
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd0X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd1X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd2X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd3X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd4X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd5X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd6X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd7X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd8X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd9X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd10X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd11X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd12X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd13X
IRS990/Form990PartVIISectionAGrp/OfficerInd0X
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt00
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt10
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt20
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt30
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt40
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt50
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt60
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt70
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt80
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt90
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt100
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt110
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt120
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt130
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt140
IRS990/Form990PartVIISectionAGrp/PersonNm0GARY WHEAT
IRS990/Form990PartVIISectionAGrp/PersonNm1SETH CLARK
IRS990/Form990PartVIISectionAGrp/PersonNm2KATHY MARTIN
IRS990/Form990PartVIISectionAGrp/PersonNm3JAMIE WEATHERFORD
IRS990/Form990PartVIISectionAGrp/PersonNm4EMILY HOPKINS
IRS990/Form990PartVIISectionAGrp/PersonNm5TINA DICKSON
IRS990/Form990PartVIISectionAGrp/PersonNm6PATRICIA GIBBS
IRS990/Form990PartVIISectionAGrp/PersonNm7JUSTIN ANDREWS
IRS990/Form990PartVIISectionAGrp/PersonNm8DAVID THOMPSON
IRS990/Form990PartVIISectionAGrp/PersonNm9ROSETTA BOATRIGHT
IRS990/Form990PartVIISectionAGrp/PersonNm10STACY MOORE
IRS990/Form990PartVIISectionAGrp/PersonNm11NANCY LOTT
IRS990/Form990PartVIISectionAGrp/PersonNm12RENITA PATTERSON
IRS990/Form990PartVIISectionAGrp/PersonNm13SUSAN WELSH
IRS990/Form990PartVIISectionAGrp/PersonNm14DAVID AIELLO
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt0153553
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt140
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt140
IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT/CE
IRS990/Form990PartVIISectionAGrp/TitleTxt1BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt2BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt3BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt4BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt5VICE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt6CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt7SECRETARY/TR
IRS990/Form990PartVIISectionAGrp/TitleTxt8BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt9BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt10EX-EFFICIO
IRS990/Form990PartVIISectionAGrp/TitleTxt11BOARD MEMBER
IRS990/Form990PartVIISectionAGrp/TitleTxt12EX-OFFICIO
IRS990/Form990PartVIISectionAGrp/TitleTxt13PAST CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt14EX-EFFICIO
IRS990/Form990ProvidedToGvrnBodyInd0true
IRS990/FormationYr01982
IRS990/FormerOfcrEmployeesListedInd0false
IRS990/FSAuditedInd0false
IRS990/FundraisingActivitiesInd0false
IRS990/GamingActivitiesInd0false
IRS990/GoverningBodyVotingMembersCnt010
IRS990/GovernmentGrantsAmt03795338
IRS990/GrantsToIndividualsInd0false
IRS990/GrantsToOrganizationsInd0false
IRS990/GrantToRelatedPersonInd0false
IRS990/GrossReceiptsAmt04075300
IRS990/GroupReturnForAffiliatesInd0false
IRS990/IncludeFIN48FootnoteInd0true
IRS990/IndependentAuditFinclStmtInd0true
IRS990/IndependentVotingMemberCnt010
IRS990/IndivRcvdGreaterThan100KCnt01
IRS990/IndoorTanningServicesInd0false
IRS990/InfoInScheduleOPartIXInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InsuranceGrp/ManagementAndGeneralAmt09853
IRS990/InsuranceGrp/ProgramServicesAmt029560
IRS990/InsuranceGrp/TotalAmt039413
IRS990/IntangibleAssetsGrp/BOYAmt023596
IRS990/IntangibleAssetsGrp/EOYAmt045579
IRS990/InvestmentIncomeGrp/RelatedOrExemptFuncIncomeAmt018192
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt018192
IRS990/InvestmentInJointVentureInd0false
IRS990/IRPDocumentCnt028
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt01333558
IRS990/LandBldgEquipBasisNetGrp/BOYAmt01883145
IRS990/LandBldgEquipBasisNetGrp/EOYAmt02023099
IRS990/LandBldgEquipCostOrOtherBssAmt03356657
IRS990/LegalDomicileStateCd0GA
IRS990/LoanOutstandingInd0false
IRS990/LocalChaptersInd0false
IRS990/MaterialDiversionOrMisuseInd0false
IRS990/MembersOrStockholdersInd0false
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd0true
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0PROMOTION OF TOURISM
IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
IRS990/NetAssetsOrFundBalancesBOYAmt06413680
IRS990/NetAssetsOrFundBalancesEOYAmt06602556
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt06404197
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt06386073
IRS990/NondeductibleContributionsInd0false
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt023765
IRS990/OfficeExpensesGrp/TotalAmt023765
IRS990/OfficerMailingAddressInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/BOYAmt096127
IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt046537
IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt0114235
IRS990/OtherEmployeeBenefitsGrp/TotalAmt0160772
IRS990/OtherExpensesGrp/Desc0ARPA SUBRECIPIENT AWARDS
IRS990/OtherExpensesGrp/Desc1INTERNET/WEBSITE
IRS990/OtherExpensesGrp/Desc2DEVELOPMENT PROJECTS
IRS990/OtherExpensesGrp/Desc3RESEARCH
IRS990/OtherExpensesGrp/ProgramServicesAmt0856635
IRS990/OtherExpensesGrp/ProgramServicesAmt1202843
IRS990/OtherExpensesGrp/ProgramServicesAmt2159141
IRS990/OtherExpensesGrp/ProgramServicesAmt3128047
IRS990/OtherExpensesGrp/TotalAmt0856635
IRS990/OtherExpensesGrp/TotalAmt1202843
IRS990/OtherExpensesGrp/TotalAmt2159141
IRS990/OtherExpensesGrp/TotalAmt3128047
IRS990/OtherLiabilitiesGrp/BOYAmt09653
IRS990/OtherLiabilitiesGrp/EOYAmt013954
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt0183259
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt0544863
IRS990/OtherSalariesAndWagesGrp/TotalAmt0728122
IRS990/PartialLiquidationInd0false
IRS990/PledgesAndGrantsReceivableGrp/BOYAmt0497996
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt0598190
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt081053
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt086509
IRS990/PrincipalOfficerNm0PATRICIA GIBBS
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/Desc0TOUR INCOME
IRS990/ProgramServiceRevenueGrp/Desc1MEMBERSHIP INCOME
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt026102
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt19213
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt026102
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt19213
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt02529344
IRS990/PYInvestmentIncomeAmt03042
IRS990/PYOtherExpensesAmt01861728
IRS990/PYProgramServiceRevenueAmt01697114
IRS990/PYRevenuesLessExpensesAmt01430024
IRS990/PYSalariesCompEmpBnftPaidAmt0937748
IRS990/PYTotalExpensesAmt02799476
IRS990/PYTotalRevenueAmt04229500
IRS990/ReconcilationRevenueExpnssAmt0188876
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0false
IRS990/ReportOtherLiabilitiesInd0true
IRS990/ReportProgramRelatedInvstInd0false
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd0true
IRS990ScheduleD/BuildingsGrp/BookValueAmt01871178
IRS990ScheduleD/BuildingsGrp/DepreciationAmt01220651
IRS990ScheduleD/BuildingsGrp/OtherCostOrOtherBasisAmt03091829
IRS990ScheduleD/EquipmentGrp/BookValueAmt041296
IRS990ScheduleD/EquipmentGrp/DepreciationAmt0101677
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt0142973
IRS990ScheduleD/ExpensesSubtotalAmt03886424
IRS990ScheduleD/FootnoteTextInd0X
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt0110625
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt011230
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt0121855
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt013954
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0ACCRUED VACATION PAYABLE
IRS990ScheduleD/RevenueSubtotalAmt04075300
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION IS EXEMPT FROM FEDERAL INCVOME TAXES UNDER SECTION 501(C) (6) OF THE INTERNAL REVENUE CODE, EXCEPT FOR INCOME DERIVED FROM UNRELATED BUSINESS ACTIVITIES. THE ORGANIZATION HAS TAKEN THE POSITION THAT ALL INCOME IS DERIVED FROM PROGRAM ACTIVITIES AND THEREFORE, NO TAX LIABILITY HAS BEEN RECORDED. THE ORGANIZATION BELIEVES THAT IT HAS APPROPRIATE SUPPORT FOR ANY POSITIONS TAKEN, AND AS SUCH, DOES NOT HAVE ANY UNCERTAIN TAX POSITIONS THAT ARE MATERIAL TO THE FINANCIAL STATEMENTS.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0SCHEDULE D, PAGE 3, PART X
IRS990ScheduleD/TotalBookValueLandBuildingsAmt02023099
IRS990ScheduleD/TotalExpensesPerForm990Amt03886424
IRS990ScheduleD/TotalLiabilityAmt013954
IRS990ScheduleD/TotalRevenuePerForm990Amt04075300
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt04075300
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt03886424
IRS990ScheduleJ/CompensationCommitteeInd0X
IRS990ScheduleJ/CompensationSurveyInd0X
IRS990ScheduleJ/EquityBasedCompArrngmInd0false
IRS990ScheduleJ/IndependentConsultantInd0X
IRS990/ScheduleJRequiredInd0true
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt0153553
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0GARY WHEAT
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0PRESIDENT/CEO
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt0153553
IRS990ScheduleJ/SeverancePaymentInd0false
IRS990ScheduleJ/SupplementalNonqualRtrPlanInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE FORM 990 IS REVIEWED BY THE PRESIDENT/CEO AND THE BOARD OF DIRECTORS PRIOR TO BEING FILED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1THE BOARD MONITORS THE CONFLICT OF INTEREST POLICY ANNUALLY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE BOASRD OF DIRECTORS REVIEWS THE ACCOMPLISHMENTS AND PERFORMANCE OF THE PRESIDENT/CEO AND USES COMPARABILITY DATA IN REVIEWING SALARIES AND RAISES. THE PRESIDENT/CEO RECOMMENDS PROMOTIONS AND SALARY INCREASES TO THE BOARD BASED ON THEIR OF OTHER CONVENTION AND VISITORS BUREAU EMPLOYEES. THE BOARD RECEIVES INFORMATION VIA A PROFESSIONAL HOSPITALITY EXECUTIVE SEARCH FIRM REGARDING COMPARABLE CEO SALARIES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3DOCUMENTS AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4STRATEGIC PLANNING & IMP 103,299 0 0 PRINTING & PUBLICATIONS 101,050 0 0 GROUP SALES & TRANSPORT 98,726 0 0 EQUIPMENT MAINTENANCE 37,240 58,270 0 DEPRECIATION 69,155 23,052 0 SPONSORSHIPS 84,402 0 0 CONVENTION ADVERTISING 69,533 0 0 BROCHURE DISTRIBUTION 66,414 0 0 BILLBOARDS 61,952 0 0 SMALL EQUIPMENT 0 38,762 0 TRADE SHOWS 35,140 0 0 TELEPHONE 19,281 6,427 0 PROMOTIONAL AIDS 25,609 0 0 UTILITIES 17,478 5,826 0 INDUSTRY ASSOCIATIONS 17,722 0 0 MEMBERSHIP 3,278 13,142 0 TOUR EXPENSES 14,777 0 0 POSTAGE 5,956 1,985 0 BANK CHARGES 0 2,869 0 MISCELLANEOUS 0 247 0 TOTAL 831,012 150,580 0
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART IX, LINE 24E
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/StatesWhereCopyOfReturnIsFldCd0GA
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt07452410
IRS990/TotalAssetsEOYAmt06869907
IRS990/TotalAssetsGrp/BOYAmt07452410
IRS990/TotalAssetsGrp/EOYAmt06869907
IRS990/TotalCompGreaterThan150KInd0true
IRS990/TotalContributionsAmt04021793
IRS990/TotalEmployeeCnt024
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0512108
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt03374316
IRS990/TotalFunctionalExpensesGrp/TotalAmt03886424
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt01038730
IRS990/TotalLiabilitiesEOYAmt0267351
IRS990/TotalLiabilitiesGrp/BOYAmt01038730
IRS990/TotalLiabilitiesGrp/EOYAmt0267351
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt06413680
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt06602556
IRS990/TotalProgramServiceExpensesAmt03374316
IRS990/TotalProgramServiceRevenueAmt035315
IRS990/TotalReportableCompFromOrgAmt0153553
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt053507
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt04075300
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt07452410
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt06869907
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/VotingMembersGoverningBodyCnt010
IRS990/VotingMembersIndependentCnt010
IRS990/WebsiteAddressTxt0VISITMACON.ORG
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/BuildTS02023-04-26 12:10:37Z
ReturnHeader/BusinessOfficerGrp/PersonNm0GARY WHEAT
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT/CEO
ReturnHeader/BusinessOfficerGrp/PhoneNum04787433401
ReturnHeader/BusinessOfficerGrp/SignatureDt02024-02-26
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0VISIT MACON INC
ReturnHeader/Filer/BusinessNameControlTxt0VISI
ReturnHeader/Filer/EIN0581465549
ReturnHeader/Filer/PhoneNum04787433401
ReturnHeader/Filer/USAddress/AddressLine1Txt0450 MARTIN LUTHER KING JR BLVD
ReturnHeader/Filer/USAddress/CityNm0MACON
ReturnHeader/Filer/USAddress/StateAbbreviationCd0GA
ReturnHeader/Filer/USAddress/ZIPCd031201
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0581094351

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2023 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$6,869,907
Liabilities
$267,351
Net assets
$6,602,556
Revenue
$4,075,300
Expenses
$3,886,424
Net income
$188,876
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$9.05$0.26$8.79$6.42$4.24$2.19
2023Detailed filing. Detailed filing data is available for this year.$6.87$0.27$6.60$4.08$3.89$0.19
2022Detailed filing. Detailed filing data is available for this year.$7.45$1.04$6.41$4.23$2.80$1.43
2021Detailed filing. Detailed filing data is available for this year.$5.22$0.24$4.98$2.29$1.88$0.40
2020Detailed filing. Detailed filing data is available for this year.$4.72$0.14$4.58$2.02$2.18$0.16
2019Detailed filing. Detailed filing data is available for this year.$4.82$0.08$4.74$2.53$2.12$0.41
2018Summary only. Only limited summary data is available for this year.$4.42$0.10$4.32$2.34$1.96$0.39
2017Detailed filing. Detailed filing data is available for this year.$4.01$0.07$3.94$2.31$1.90$0.41
2016Detailed filing. Detailed filing data is available for this year.$3.55$0.03$3.52$2.08$1.92$0.16
2015Detailed filing. Detailed filing data is available for this year.$3.46$0.10$3.37$1.96$1.79$0.18
2014Detailed filing. Detailed filing data is available for this year.$3.26$0.07$3.19$1.90$1.79$0.11
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.23$0.15$3.08$1.68
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.10$0.16$2.94$1.47
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.96$0.20$2.77$1.40
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.84$0.30$2.54$1.71